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## **Why Minting Multiple Collections is a Bad Idea for Content Entrepreneurs**

From gamers to digital artists, musicians to chefs, a new breed of creator has emerged: the content entrepreneur. The world of content creation has evolved from a mere hobby to a transformative force in our cultural and economic landscapes. Today, the creator economy is valued at approximately $100 billion globally, with an estimated 50 million individuals identifying as creatives, either working independently or within the growing ecosystem of startups.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a>

### **The Struggle for Fair Compensation**

However, the path to success in the creator economy is not without its challenges. Despite talent and hard work, many creators find themselves grappling with inadequate compensation. The average income for a full-time creator in the United States falls below $50,000 making it difficult for many to cover food, rent and living expenses. The competitive nature of the industry and high operating costs mean that only a mere 4% of creators manage to earn a sustainable income from their content. According to a 2022 Linktree report, a staggering 46% of creators make less than $1,000 per year.

### **The High Costs and Diluted Focus**

Minting multiple collections comes with a range of costs and resource requirements that can significantly impact a creator's ability to scale to multiple collections. Here’s a look at the specific costs and their implications for content entrepreneurs:

#### **<u>Time and Effort</u>**

Each collection requires substantial time and effort to conceptualize, create, and curate. From brainstorming unique themes and designs to producing high-quality content, creators invest countless hours in bringing each collection to life.&nbsp;

Managing multiple collections multiplies the time and effort required, stretching the creator's resources thin. This can result in compromised quality, rushed production, and a diminished overall experience for collectors.

#### **<u>Financial Investment</u>**

Launching and maintaining NFT collections involve various financial investments. These can include upfront costs for artwork creation, graphic design, audio production, marketing, and platform fees for minting and hosting. Each collection necessitates a separate budget allocation, and scaling to multiple collections amplifies these financial commitments. Creators may find themselves burdened by increased expenses, impacting their profitability and ability to generate substantial revenue.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Claim-your-storefront2@3x.png" /></a></p>

#### **<u>Marketing and Promotion</u>**

Promoting and marketing collections are crucial for attracting collectors and generating sales. However, marketing efforts require additional expenses such as advertising, social media campaigns, influencers, and community engagement.&nbsp;

Managing multiple collections not only multiplies these marketing costs but also makes it challenging to allocate sufficient resources to effectively promote each collection. As a result, the reach and impact of marketing campaigns may be diluted, leading to reduced visibility and lower sales potential.

### **Ongoing Costs of Collection and Utility Maintenance**

Beyond the initial launch, ongoing collection and utility maintenance also impose additional costs on creators. These expenses may include:

#### **1\. Community Management:**

Maintaining an engaged and active community around each collection requires ongoing effort. Creators must dedicate time and resources to interact with their collectors, respond to inquiries, address concerns, and foster a sense of belonging. Managing multiple communities can be overwhelming, leading to reduced engagement and community satisfaction.

#### **2\. Technical Upkeep:**

Ensuring the seamless functioning of each collection's infrastructure and utilities requires continuous technical maintenance. This includes monitoring smart contracts, addressing technical issues, updating features, and integrating new functionalities. With multiple collections, the technical demands multiply, potentially stretching the creator's technical resources and expertise to their limits.

#### **3\. Content Refreshment:**

To sustain collector interest and ongoing demand, creators may need to regularly refresh their collections with new content, collaborations, or limited edition releases. However, managing multiple collections makes it challenging to consistently produce fresh and captivating content for each one. This can lead to stagnation, diminishing the overall appeal and desirability of the collections.

### **Fragmented Communities**

Building a vibrant and engaged community is essential for sustainable success in the creator economy. However, minting multiple collections can lead to fragmented and disconnected communities.&nbsp;

By spreading their audience across different collections, creators risk diluting the sense of belonging and engagement within each community. A scattered approach can undermine the development of a loyal and devoted fan base, hindering long-term growth and revenue potential, making it difficult to scale efficiently.&nbsp;

By prioritizing the unity of a single community, and focusing financial and personal investment in the growth of a single project, content entrepreneurs can cultivate stronger connections, maximize engagement, and create a more sustainable and prosperous ecosystem within the creator economy.

By embracing a focused approach and leveraging community-specific utility, creators can address the challenges mentioned earlier and overcome the limitations of minting multiple collections. The saved time, money, and resources from concentrating on a single theme or concept can be reinvested in nurturing a unified community, delivering high-quality experiences, and fostering deeper engagement.

Community fragmentation — a result of minting multiple collections — can lead to diluted connections and diminished engagement. However, by focusing on a single collection, creators can cultivate a stronger sense of belonging, encourage deeper engagement, and establish a more dedicated and loyal following. This unified community allows for more personalized and immersive experiences, which ultimately leads to increased collector satisfaction and higher potential for revenue generation.

Instead, those saved resources can be channeled into developing community-specific utility. Understanding the unique needs and desires of the community enables creators to design features, services, and digital goods that enhance the utility of their collection. This tailored approach reinforces the bond between creators and collectors, fostering a vibrant ecosystem where collectors feel valued and rewarded for their participation. The community-specific utility not only deepens the sense of engagement but also contributes to long-term sustainability and growth.

### **The Impact on Floor Price Across Collections**

There's another crucial aspect to consider when debating the strategy of minting multiple collections: the potential impact on the floor price of a creator's work.

In the world of NFTs, the 'floor price' refers to the lowest price at which a piece from an NFT collection is listed for sale on the market. The floor price is a critical indicator of a collection's perceived value. A well thought out and well-funded collection stands a better chance of retaining or even increasing its floor price over time, reflecting a strong demand and higher perceived value.

However, minting multiple collections, particularly those that haven't been well thought through or fail to offer anything new or innovative, can have a negative impact on the floor prices across all of a creator's work. With each new collection, the focus is divided further, potentially diluting the quality and uniqueness of each offering.

With every poorly planned or redundant collection, the overall perception of a creator's work may suffer, decreasing the perceived value and thus, the floor price. This is a significant risk, as a declining floor price can lead to lower earnings from sales and even impact the creator's reputation in the market.

Moreover, from the collector's perspective, too many collections from a single creator might lead to oversupply, reducing the rarity or uniqueness of individual pieces, and thereby lowering the demand and driving down the floor price. Instead, if creators focus their resources and creativity on a single collection, they can maintain a higher standard of quality and innovation. This strategy will not only help in preserving or increasing the floor price but also promote long-term engagement and loyalty among collectors.

It is essential to remember that in the creator economy, success is not merely about quantity but quality and uniqueness. By focusing on a singular vision, backed by tools like Aspen's Revenue Toolkits, creators can navigate the complex landscape of the creator economy and build a sustainable, rewarding career in the world of NFTs.

### **Like we said, minting multiple collections is a bad idea**

In the fast-growing creator economy, the struggle for fair compensation is real. Many creators find themselves grappling with inadequate income despite their talent and hard work.&nbsp; While minting multiple collections may seem attractive at first glance, it's crucial to understand the potential consequences, including diluted quality, fragmented communities, and most importantly, a lower floor price across collections. Focusing on a single, well-curated collection is often a more sustainable and profitable approach in the long term.

The high costs and diluted focus associated with managing multiple collections pose substantial challenges for content entrepreneurs. Time, financial investments, and marketing efforts are stretched thin, leading to compromised quality and reduced visibility. Ongoing maintenance and community management become overwhelming, hindering engagement and satisfaction. Additionally, fragmented communities can diminish the sense of belonging and hinder long-term growth.

However, there is a better approach.&nbsp;

By focusing on a single collection and leveraging community-specific utility powered by Aspen’s Revenue Tools, creators can overcome these challenges and unlock the full potential of their creative endeavors.&nbsp;

In a landscape where the average income for a full-time creator is less than $50,000, it's crucial to make strategic decisions that maximize revenue potential and engagement — not to mention saving time, money and resources where possible&nbsp;

By focusing on a singular vision, supported by an [<u>Aspen Storefront</u>](https://app.aspenft.io/), creators can stand out in the competitive creator economy, attract a loyal following, and start or scale new revenue streams to beat the statistics and establish a permanent home (and career!) in web3.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a>

<h2><strong>Why Minting Multiple Collections is a Bad Idea for Content Entrepreneurs</strong></h2>
<p>From gamers to digital artists, musicians to chefs, a new breed of creator has emerged: the content entrepreneur. The world of content creation has evolved from a mere hobby to a transformative force in our cultural and economic landscapes. Today, the creator economy is valued at approximately $100 billion globally, with an estimated 50 million individuals identifying as creatives, either working independently or within the growing ecosystem of startups.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a></p>
<h3><strong>The Struggle for Fair Compensation</strong></h3>
<p>However, the path to success in the creator economy is not without its challenges. Despite talent and hard work, many creators find themselves grappling with inadequate compensation. The average income for a full-time creator in the United States falls below $50,000 making it difficult for many to cover food, rent and living expenses. The competitive nature of the industry and high operating costs mean that only a mere 4% of creators manage to earn a sustainable income from their content. According to a 2022 Linktree report, a staggering 46% of creators make less than $1,000 per year.</p>
<h3><strong>The High Costs and Diluted Focus</strong></h3>
<p>Minting multiple collections comes with a range of costs and resource requirements that can significantly impact a creator's ability to scale to multiple collections. Here’s a look at the specific costs and their implications for content entrepreneurs:</p>
<h4><strong><u>Time and Effort</u></strong></h4>
<p>Each collection requires substantial time and effort to conceptualize, create, and curate. From brainstorming unique themes and designs to producing high-quality content, creators invest countless hours in bringing each collection to life. </p>
<p>Managing multiple collections multiplies the time and effort required, stretching the creator's resources thin. This can result in compromised quality, rushed production, and a diminished overall experience for collectors.</p>
<h4><strong><u>Financial Investment</u></strong></h4>
<p>Launching and maintaining NFT collections involve various financial investments. These can include upfront costs for artwork creation, graphic design, audio production, marketing, and platform fees for minting and hosting. Each collection necessitates a separate budget allocation, and scaling to multiple collections amplifies these financial commitments. Creators may find themselves burdened by increased expenses, impacting their profitability and ability to generate substantial revenue.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Claim-your-storefront2@3x.png" /></a></p>
<h4><strong><u>Marketing and Promotion</u></strong></h4>
<p>Promoting and marketing collections are crucial for attracting collectors and generating sales. However, marketing efforts require additional expenses such as advertising, social media campaigns, influencers, and community engagement. </p>
<p>Managing multiple collections not only multiplies these marketing costs but also makes it challenging to allocate sufficient resources to effectively promote each collection. As a result, the reach and impact of marketing campaigns may be diluted, leading to reduced visibility and lower sales potential.</p>
<h3><strong>Ongoing Costs of Collection and Utility Maintenance</strong></h3>
<p>Beyond the initial launch, ongoing collection and utility maintenance also impose additional costs on creators. These expenses may include:</p>
<h4><strong>1. Community Management:</strong></h4>
<p>Maintaining an engaged and active community around each collection requires ongoing effort. Creators must dedicate time and resources to interact with their collectors, respond to inquiries, address concerns, and foster a sense of belonging. Managing multiple communities can be overwhelming, leading to reduced engagement and community satisfaction.</p>
<h4><strong>2. Technical Upkeep:</strong></h4>
<p>Ensuring the seamless functioning of each collection's infrastructure and utilities requires continuous technical maintenance. This includes monitoring smart contracts, addressing technical issues, updating features, and integrating new functionalities. With multiple collections, the technical demands multiply, potentially stretching the creator's technical resources and expertise to their limits.</p>
<h4><strong>3. Content Refreshment:</strong></h4>
<p>To sustain collector interest and ongoing demand, creators may need to regularly refresh their collections with new content, collaborations, or limited edition releases. However, managing multiple collections makes it challenging to consistently produce fresh and captivating content for each one. This can lead to stagnation, diminishing the overall appeal and desirability of the collections.</p>
<h3><strong>Fragmented Communities</strong></h3>
<p>Building a vibrant and engaged community is essential for sustainable success in the creator economy. However, minting multiple collections can lead to fragmented and disconnected communities. </p>
<p>By spreading their audience across different collections, creators risk diluting the sense of belonging and engagement within each community. A scattered approach can undermine the development of a loyal and devoted fan base, hindering long-term growth and revenue potential, making it difficult to scale efficiently. </p>
<p>By prioritizing the unity of a single community, and focusing financial and personal investment in the growth of a single project, content entrepreneurs can cultivate stronger connections, maximize engagement, and create a more sustainable and prosperous ecosystem within the creator economy.</p>
<p>By embracing a focused approach and leveraging community-specific utility, creators can address the challenges mentioned earlier and overcome the limitations of minting multiple collections. The saved time, money, and resources from concentrating on a single theme or concept can be reinvested in nurturing a unified community, delivering high-quality experiences, and fostering deeper engagement.</p>
<p>Community fragmentation — a result of minting multiple collections — can lead to diluted connections and diminished engagement. However, by focusing on a single collection, creators can cultivate a stronger sense of belonging, encourage deeper engagement, and establish a more dedicated and loyal following. This unified community allows for more personalized and immersive experiences, which ultimately leads to increased collector satisfaction and higher potential for revenue generation.</p>
<p>Instead, those saved resources can be channeled into developing community-specific utility. Understanding the unique needs and desires of the community enables creators to design features, services, and digital goods that enhance the utility of their collection. This tailored approach reinforces the bond between creators and collectors, fostering a vibrant ecosystem where collectors feel valued and rewarded for their participation. The community-specific utility not only deepens the sense of engagement but also contributes to long-term sustainability and growth.</p>
<h3><strong>The Impact on Floor Price Across Collections</strong></h3>
<p>There's another crucial aspect to consider when debating the strategy of minting multiple collections: the potential impact on the floor price of a creator's work.</p>
<p>In the world of NFTs, the 'floor price' refers to the lowest price at which a piece from an NFT collection is listed for sale on the market. The floor price is a critical indicator of a collection's perceived value. A well thought out and well-funded collection stands a better chance of retaining or even increasing its floor price over time, reflecting a strong demand and higher perceived value.</p>
<p>However, minting multiple collections, particularly those that haven't been well thought through or fail to offer anything new or innovative, can have a negative impact on the floor prices across all of a creator's work. With each new collection, the focus is divided further, potentially diluting the quality and uniqueness of each offering.</p>
<p>With every poorly planned or redundant collection, the overall perception of a creator's work may suffer, decreasing the perceived value and thus, the floor price. This is a significant risk, as a declining floor price can lead to lower earnings from sales and even impact the creator's reputation in the market.</p>
<p>Moreover, from the collector's perspective, too many collections from a single creator might lead to oversupply, reducing the rarity or uniqueness of individual pieces, and thereby lowering the demand and driving down the floor price. Instead, if creators focus their resources and creativity on a single collection, they can maintain a higher standard of quality and innovation. This strategy will not only help in preserving or increasing the floor price but also promote long-term engagement and loyalty among collectors.</p>
<p>It is essential to remember that in the creator economy, success is not merely about quantity but quality and uniqueness. By focusing on a singular vision, backed by tools like Aspen's Revenue Toolkits, creators can navigate the complex landscape of the creator economy and build a sustainable, rewarding career in the world of NFTs.</p>
<h3><strong>Like we said, minting multiple collections is a bad idea</strong></h3>
<p>In the fast-growing creator economy, the struggle for fair compensation is real. Many creators find themselves grappling with inadequate income despite their talent and hard work.  While minting multiple collections may seem attractive at first glance, it's crucial to understand the potential consequences, including diluted quality, fragmented communities, and most importantly, a lower floor price across collections. Focusing on a single, well-curated collection is often a more sustainable and profitable approach in the long term.</p>
<p>The high costs and diluted focus associated with managing multiple collections pose substantial challenges for content entrepreneurs. Time, financial investments, and marketing efforts are stretched thin, leading to compromised quality and reduced visibility. Ongoing maintenance and community management become overwhelming, hindering engagement and satisfaction. Additionally, fragmented communities can diminish the sense of belonging and hinder long-term growth.</p>
<p>However, there is a better approach. </p>
<p>By focusing on a single collection and leveraging community-specific utility powered by Aspen’s Revenue Tools, creators can overcome these challenges and unlock the full potential of their creative endeavors. </p>
<p>In a landscape where the average income for a full-time creator is less than $50,000, it's crucial to make strategic decisions that maximize revenue potential and engagement — not to mention saving time, money and resources where possible </p>
<p>By focusing on a singular vision, supported by an <a href="https://app.aspenft.io/"><u>Aspen Storefront</u></a>, creators can stand out in the competitive creator economy, attract a loyal following, and start or scale new revenue streams to beat the statistics and establish a permanent home (and career!) in web3.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a></p>


Why Minting Multiple Collections is a Bad Idea for Content Entrepreneurs

## **Leveraging Aspen's Organizational Roles for Remote and Async Web3 Teams**

The world is becoming more connected than ever before, enabling teams to work remotely and asynchronously from different corners of the globe. As a part of this seismic shift in working dynamics, it’s critical to ensure that your team is equipped with the right tools to enable seamless collaboration and project management. Aspen's organizational roles offer a solution uniquely tailored for creators and web3 teams, providing a clear framework for distributed work.

### **Crafting the Ideal Remote Team**

Aspen empowers you to onboard your entire team smoothly. But beyond just getting everyone in the same digital space, it allows you to structure your team strategically by assigning organizational roles that suit each member's responsibilities. In an environment where team members might be working at different times and in different time zones, these roles can prove instrumental in ensuring a harmonious and efficient workflow.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

### **Finessing Flexibility with Organizational Roles**

Aspen's organizational roles cater to the nuanced needs of creators and their remote teams. With Aspen, you have the ability to grant view, edit, and admin rights, as we discussed in our [<u>previous post</u>](https://aspenft.io/blog/introducing-organizations). The flexible nature of these access rights ensures you can align each team member's access with their responsibilities, facilitating collaboration without compromising the security of your project.

### **Mastering Async with View Rights**

View rights are a perfect tool for teams working asynchronously. Stakeholders and advisors who might not be involved in day-to-day operations can keep themselves updated without impacting the project's flow. This is a crucial aspect of maintaining transparency and communication in an async setup, helping to avoid misunderstandings and align expectations.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>

### **Unlocking Creative Power with Edit Rights**

In a remote and asynchronous environment, creators need the flexibility to work in their own time zones and at their own pace. By assigning edit rights to team members, you provide them with the autonomy to make their contributions when they are most productive, without needing direct oversight. This is especially useful for developers, designers, and content creators who need to make changes to the project without constantly seeking approval.

### **Orchestrating Projects with Admin Rights**

The role of project managers and team leads become even more important in a remote and async setup, as they orchestrate the different moving parts to keep the project on track. Admin rights offer these key team members the tools they need to manage projects effectively, from adjusting permissions to making crucial decisions about the project's direction.

### **Effortless Transitions and Expanding Horizons**

The ability to move projects between organizations with ease or to hand-off contract ownership offers a new level of flexibility for remote web3 teams. This is particularly beneficial when transitioning work to external partners or new teams in different time zones. The potential for creators to diversify their income streams by building contracts for other organizations also opens up new opportunities in the expanding web3 landscape.

### **Charting the Course to Success with Aspen**

Aspen's organizational roles offer a roadmap to success for creators and web3 teams navigating the remote and async landscape. By understanding and utilizing these capabilities, you can harness the potential of each team member, empower them with the tools they need to excel, and accelerate the execution of your projects.

Now, it's time to take the next step. Import your collection and onboard your team onto Aspen today. Discover how these tailored organizational roles can bring out the best in your team, regardless of where they are or when they work.

Let Aspen be your ally in mastering the challenges of remote and async collaboration. Together, we can bring your ideas to life in the thriving web3 realm. Ready to get started?[<u> Import your collection and onboard your team onto Aspen now</u>](http://app.aspenft.io).

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2><strong>Leveraging Aspen's Organizational Roles for Remote and Async Web3 Teams</strong></h2>
<p>The world is becoming more connected than ever before, enabling teams to work remotely and asynchronously from different corners of the globe. As a part of this seismic shift in working dynamics, it’s critical to ensure that your team is equipped with the right tools to enable seamless collaboration and project management. Aspen's organizational roles offer a solution uniquely tailored for creators and web3 teams, providing a clear framework for distributed work.</p>
<h3><strong>Crafting the Ideal Remote Team</strong></h3>
<p>Aspen empowers you to onboard your entire team smoothly. But beyond just getting everyone in the same digital space, it allows you to structure your team strategically by assigning organizational roles that suit each member's responsibilities. In an environment where team members might be working at different times and in different time zones, these roles can prove instrumental in ensuring a harmonious and efficient workflow.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<h3><strong>Finessing Flexibility with Organizational Roles</strong></h3>
<p>Aspen's organizational roles cater to the nuanced needs of creators and their remote teams. With Aspen, you have the ability to grant view, edit, and admin rights, as we discussed in our <a href="https://aspenft.io/blog/introducing-organizations"><u>previous post</u></a>. The flexible nature of these access rights ensures you can align each team member's access with their responsibilities, facilitating collaboration without compromising the security of your project.</p>
<h3><strong>Mastering Async with View Rights</strong></h3>
<p>View rights are a perfect tool for teams working asynchronously. Stakeholders and advisors who might not be involved in day-to-day operations can keep themselves updated without impacting the project's flow. This is a crucial aspect of maintaining transparency and communication in an async setup, helping to avoid misunderstandings and align expectations.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>
<h3><strong>Unlocking Creative Power with Edit Rights</strong></h3>
<p>In a remote and asynchronous environment, creators need the flexibility to work in their own time zones and at their own pace. By assigning edit rights to team members, you provide them with the autonomy to make their contributions when they are most productive, without needing direct oversight. This is especially useful for developers, designers, and content creators who need to make changes to the project without constantly seeking approval.</p>
<h3><strong>Orchestrating Projects with Admin Rights</strong></h3>
<p>The role of project managers and team leads become even more important in a remote and async setup, as they orchestrate the different moving parts to keep the project on track. Admin rights offer these key team members the tools they need to manage projects effectively, from adjusting permissions to making crucial decisions about the project's direction.</p>
<h3><strong>Effortless Transitions and Expanding Horizons</strong></h3>
<p>The ability to move projects between organizations with ease or to hand-off contract ownership offers a new level of flexibility for remote web3 teams. This is particularly beneficial when transitioning work to external partners or new teams in different time zones. The potential for creators to diversify their income streams by building contracts for other organizations also opens up new opportunities in the expanding web3 landscape.</p>
<h3><strong>Charting the Course to Success with Aspen</strong></h3>
<p>Aspen's organizational roles offer a roadmap to success for creators and web3 teams navigating the remote and async landscape. By understanding and utilizing these capabilities, you can harness the potential of each team member, empower them with the tools they need to excel, and accelerate the execution of your projects.</p>
<p>Now, it's time to take the next step. Import your collection and onboard your team onto Aspen today. Discover how these tailored organizational roles can bring out the best in your team, regardless of where they are or when they work.</p>
<p>Let Aspen be your ally in mastering the challenges of remote and async collaboration. Together, we can bring your ideas to life in the thriving web3 realm. Ready to get started?<a href="http://app.aspenft.io"><u> Import your collection and onboard your team onto Aspen now</u></a>.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Leveraging Aspen's Organizational Roles for Remote and Async Web3 Teams

## **Unlocking Recurring Revenue for Web3 Projects: Top 10 Subscription Ideas and Why They Work**

Attention, creators! Are you ready to take your Web3 projects to the next level and unlock recurring revenue? Look no further than Aspen. With our powerful Subscription Tools, we provide you with the essential way to implement successful subscription models that drive increased revenue. Today, we're excited to share the top 10 subscription ideas that will fuel your success and keep your revenue flowing. Let's dive in!

**Exclusive Content Club:** Create a VIP experience for your most dedicated fans by offering an exclusive content club subscription. With Aspen's Subscription Tools, you can easily create a members-only portal where subscribers gain access to premium content, such as:

* Insider access or “A Day in the Life” type content
* Invite-only live streams of work in progress
* Airdropped video announcements for project updates and alerts

By charging a monthly or annual subscription fee, you not only generate recurring revenue but also foster a sense of exclusivity, driving customer loyalty and increasing revenue through ongoing membership.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams1@3x.png" /></a>

### **Product of the Month**

Offering a subscription-based "Product of the Month" club can be a fantastic way for NFT artists to engage their audience and generate recurring revenue. Subscribers receive a unique and exclusive NFT artwork each month, providing them with a sense of exclusivity and access to limited edition pieces. Here's an example of how an NFT artist could implement this subscription idea:"The NFT Art Club": As an NFT artist, you can create a subscription-based club called "The NFT Art Club." Subscribers would receive a new and exclusive NFT artwork every month, curated specifically for club members. Each artwork could be designed with limited availability, ensuring its collectability and driving demand. Subscribers would have the opportunity to own and showcase these exclusive pieces in their digital art collections.To make the subscription even more enticing, you can enhance the offering by including additional benefits, such as:

* Access to a members-only Discord or Telegram group, where subscribers can interact with the artist and fellow club members, discuss art trends, and receive behind-the-scenes updates.
* Early access to new releases and drops, giving subscribers the chance to purchase or bid on upcoming NFT artworks before the general public.
* Exclusive discounts on the artist's other NFT collections or limited editions, rewarding club members with additional perks and incentives.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams2@3x.png" /></a></p>

By providing a curated and exclusive NFT artwork each month, along with additional perks, you can create a loyal community of art enthusiasts who are excited to receive and collect your unique creations. This subscription-based approach allows you to build a predictable revenue stream and establish a strong connection with your audience.

###

### **Online Courses**

Online courses have become increasingly popular as a way for creators to share their expertise and monetize their knowledge. By creating valuable educational content, you can attract a dedicated audience and generate recurring revenue through subscriptions. Here are a couple of examples of online courses that can generate significant income:

**"Mastering Digital Marketing"**<br>Imagine you're an expert in digital marketing and have a deep understanding of various strategies and techniques. You can create an online course that covers topics like social media marketing, SEO, content marketing, and email marketing. By offering exclusive access to your course materials, live webinars, and a community for students to connect and learn from each other, you can attract aspiring marketers who are willing to pay a monthly subscription fee to gain valuable insights and knowledge.

**"Photography Fundamentals for Beginners"**<br>If you have a passion for photography and a wealth of knowledge to share, you can create an online course aimed at beginners who want to improve their photography skills. Your course can cover topics such as camera settings, composition, lighting techniques, and post-processing. By providing step-by-step tutorials, personalized feedback, and access to a library of resources, you can build a loyal community of photography enthusiasts who are eager to learn and willing to pay a recurring subscription fee for continuous education and support.

By offering valuable and specialized knowledge, you can attract a dedicated audience and generate recurring revenue from passionate learners. With Aspen's Subscription Toolkit, you can easily set up and manage your online course subscriptions, providing a seamless experience for your students and a steady income stream for your Web3 project.

### **Community Membership**

Cultivate a vibrant community around your work by offering an enticing subscription-based community membership. With Aspen's Subscription Toolkit, you can effortlessly manage and nurture your community while generating recurring revenue. Here's an example:

"The Animation Collective" could serve as a subscription-based community membership designed exclusively for animation and 3D art enthusiasts. By becoming a member, individuals gain access to a range of exclusive benefits and resources. Here are some exciting features you can offer:

* **Gated Q&A Sessions**<br>Host regular live Q&A sessions where members can directly interact with you, ask questions, and receive personalized insights and advice.
* **Priority Access to New Drops**<br>Give members exclusive early access to your latest animation projects, releases, or limited-edition NFT drops, allowing them to be the first to experience and collect your newest creations.
* **Private Discord Channels**<br>Create dedicated Discord channels exclusively for community members, fostering a space for discussions, sharing artwork, and networking with fellow animation enthusiasts.

Aspen's Subscription Toolkit streamlines the management of your community membership enabling you to easily automate subscription renewals, grant members access to exclusive content, and create a seamless and engaging community experience that members love (and pay for!)

### **Personalized Services**

Tailor your offerings to individual subscribers by providing personalized services as part of a subscription package. With Aspen's Subscription Toolkit, you can easily offer customized coaching sessions, one-on-one consultations, or personalized digital assets to your subscribers.

"The Creative Mentorship Program" is a great subscription package for experienced Creatives, designed for aspiring animators and 3D artists who are seeking personalized guidance and support. Subscribers to this program gain access to a range of personalized services such as:

* **Customized Coaching Sessions**<br>Provide one-on-one coaching sessions where you offer personalized feedback, guidance, and advice to help subscribers enhance their animation and 3D art skills.
* **One-on-One Consultations**<br>Offer private consultations where subscribers can discuss their specific creative projects, receive expert advice, and gain insights tailored to their individual needs and goals.
* **Personalized Digital Assets**<br>Create exclusive digital assets, such as custom character models or animation presets, that are available only to subscribers. These assets can save time and enhance the creative process for your subscribers.

With Aspen's Subscription Toolkit, managing and delivering personalized services doesn’t require multiple platforms and you can even use our legal-plug-in to strengthen subscription agreements surrounding your IP.

### **Early Access and Beta Testing**

For technology-focused projects, reward your most dedicated supporters by offering them early access to new features, updates, or beta testing opportunities. With Aspen's Subscription Toolkit, you can easily provide exclusive early access privileges to your subscribers, fostering a sense of exclusivity and appreciation.

For example, "The Innovation Insider Program" could be a subscription offering designed for technology enthusiasts and early adopters who are passionate about exploring cutting-edge features and providing valuable feedback. Subscribers to this program gain access to exclusive benefits like:

* Early Access to New Features: Grant subscribers the privilege of experiencing new features, enhancements, or product updates before they are made available to the general public. This allows your most dedicated supporters to be at the forefront of innovation.
* Beta Testing Opportunities: Invite subscribers to participate in beta testing programs, where they can test pre-release versions of your features, provide feedback, and contribute to its refinement. This not only makes them feel valued but also helps you gather valuable insights to improve your product.

With Aspen's Subscription Toolkit, managing early access and beta testing becomes effortless. You can control access to exclusive features, communicate with your subscribers, and collect feedback seamlessly. By offering early access and beta testing opportunities, you can engage your subscribers in a meaningful way and cultivate a loyal community of tech enthusiasts.

### **Digital Media Library**

Curate a comprehensive library of digital media, such as ebooks, audio content, or video tutorials, and offer it through a subscription-based access model. With Aspen's Subscription Toolkit, you can effortlessly create a subscription platform that provides subscribers with continuous access to your valuable digital media library.

Here's an example:

"The Musician's Hub" could be a subscription-based digital media library tailored for musicians and music producers. Subscribers gain access to a diverse range of resources to enhance their musical skills and knowledge. Here are some compelling features you can include:

* **Extensive Video Tutorials**<br>Offer a vast collection of video tutorials covering various aspects of music production, instrument techniques, mixing and mastering, and composition tips. Subscribers can learn at their own pace and improve their craft.
* **Exclusive Sample Packs**<br>Provide subscribers with high-quality sample packs and sound libraries curated by renowned music producers. These samples can be used in their own productions, saving them time and helping them achieve professional sound quality.
* **Audio Courses and Workshops**<br>Develop comprehensive audio courses and workshops on topics like music theory, songwriting, sound design, and music marketing. Subscribers can dive deep into these subjects and refine their musical skills.

Aspen's Subscription Toolkit simplifies the management of your digital media library. You can easily upload and organize your content, set up recurring billing for subscribers, and ensure a seamless and uninterrupted access experience. By offering a subscription-based digital media library, you can provide ongoing value to musicians and music producers, empower them to grow their skills, and generate recurring revenue from your valuable content.

### **Premium Support**

Offering premium customer and collector support is a powerful way to deliver exceptional service and value to your subscribers. With Aspen's Subscription Toolkit, you can supercharge your customer support processes and provide exclusive support options to ensure your most engaged subscribers receive prompt assistance and personalized attention.

Here's an example tailored to the world of online education:

"The Learning Circle" could offer a subscription-based online learning platform for any topic of your choice. By subscribing to The Learning Circle, students gain access to a range of enhanced support features. Here are some key elements you can include:

* **Priority Email Support**<br>Subscribers receive priority access to email support, ensuring their questions and concerns are addressed with top priority. This allows them to receive timely assistance and personalized guidance throughout their learning journey.
* **Dedicated Help Center**<br>Create a dedicated help center or knowledge base that provides comprehensive resources, including FAQs, tutorials, and troubleshooting guides. Subscribers can access this self-service support hub to find quick answers to their common questions and challenges.
* **Exclusive Office Hours**<br>Offer exclusive live office hours or virtual Q&A sessions where subscribers can directly interact with instructors or experts in the field. This gives them the opportunity to seek clarifications, receive additional insights, and benefit from personalized guidance.

By utilizing Aspen's Subscription Toolkit, you can efficiently manage and optimize your premium support offerings. Delivering exceptional support fosters student satisfaction, encourages subscription retention, and generates positive word-of-mouth referrals, ultimately driving your online education business to new heights.

### **Merchandise Subscription Box**

**​​**Offering a subscription box filled with exclusive merchandise and collectibles is a fantastic way to engage and delight your fans IRL. With Aspen's Subscription Toolkit, you can manage a subscription-based merchandise box with only a laptop — allowing subscribers to receive unique and limited-edition items regularly to foster a greater sense of collection connection.

Let's take inspiration from successful Web2 subscription boxes like BarkBox and Ipsy and adapt it to the world of Web3 projects. Here's an example:

"The Sole Bound Subscription" could introduce a subscription-based merchandise box specifically tailored for your most enthusiastic fans. By subscribing to Sole Bound, members gain access to a curated selection of exclusive sneaker-related merchandise and collectibles. Here's how it works:

* **Exclusive Sneaker Swag**<br>Each subscription box includes highly sought-after sneaker accessories, limited-edition NFTs featuring iconic sneakers, custom-designed apparel, and other sneaker-centric items that are exclusively available to subscribers. These unique and collectible items enhance the passion and style of sneaker enthusiasts in the Web3 world.
* **Regular Deliveries**<br>Subscribers receive regular deliveries, typically on a monthly or quarterly basis, ensuring a continuous supply of new and exciting sneaker-related items. Each box becomes an eagerly anticipated surprise, providing subscribers with the opportunity to expand their sneaker collection and showcase their unique style.
* **Community Unboxing Events**<br>Organize virtual unboxing events or engage in sneaker-focused community gatherings where subscribers can share their unboxing experiences, discuss the latest sneaker trends, and connect with like-minded sneaker heads in the Web3 space. These events foster a sense of belonging and camaraderie among subscribers, creating an engaging community experience.

With Aspen's Subscription Toolkit, managing the logistics of your sneaker-focused merchandise subscription box becomes easy! In addition to subscription renewals, the toolkit includes marketing and advertising opportunities to attract new members, and email capture, ensuring smooth and streamlined communication for both you and your subscribers.

### **Virtual Events and Workshops**

Hosting subscription-based virtual events, workshops, or masterclasses is an excellent way to provide web3 creators with AI expertise an opportunity to share their knowledge and engage with a community of like-minded individuals. With Aspen's Subscription Toolkit, you can effortlessly create and manage subscription-based event platforms, granting exclusive access to a series of immersive virtual experiences.

Here's an example:

"The Web3 AI Masterclass Series" offers a subscription-based program tailored specifically for individuals eager to explore the intersection of AI and web3. By subscribing to this series, members gain access to an array of in-depth learning experiences and networking opportunities.

Here's what the masterclass series entails:

* **Cutting-edge AI Insights**<br>Each masterclass delves into the latest advancements in AI technology within the web3 space. Topics covered may include AI-driven decentralized finance (DeFi) applications, AI-powered prediction markets, or AI-guided smart contract development. Subscribers will gain invaluable insights and practical knowledge from industry-leading experts.
* **Interactive Virtual Workshops**<br>Alongside the masterclasses, interactive virtual workshops will be held to provide participants with hands-on experiences. These workshops may cover areas such as AI model training, AI-powered image recognition, or AI-driven natural language processing in web3 projects. Participants will have the opportunity to apply their newfound knowledge and enhance their skills.
* **Exclusive Networking Opportunities**<br>Subscribers will have access to an exclusive online community where they can connect, collaborate, and network with fellow participants and industry professionals. This fosters a sense of camaraderie and provides a platform for sharing ideas, collaborating on projects, and forming valuable connections within the web3 AI community.

With Aspen's Subscription Toolkit, managing the logistics of your subscription-based virtual events becomes effortless. The toolkit allows you to handle subscription renewals, use coupons or discounts to incentivize signups, and even attach custom terms and conditions to your subscription agreements for everything from payments terms to terms of use.&nbsp;

### **What are you waiting for?**

These subscription ideas, powered by Aspen's Subscription Toolkit, work because they tap into the psychology of your audience, offering exclusivity, convenience, community, and continuous learning. By providing recurring value and a personalized experience, you create a strong incentive for customers to commit to subscriptions, leading to increased revenue and sustained growth for your Web3 projects.

Ready to unlock recurring revenue for your Web3 projects? Experience the power of Aspen's Subscription Toolkit today and take your subscriptions to new heights! Try out our Subscription Toolkit and start monetizing your creativity with ease. Sign up now and revolutionize your revenue streams!

Want to see how our Subscription Toolkit helped Consortium Key reach their revenue targets in just one month? [<u>Learn More</u>](https://aspenft.io/blog/consortium-key-exceeds-revenue-forecasts)

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams3@3x.png" /></a>

Top 10 Subscription Ideas and Why They Work

Unlocking Recurring Revenue for Web3 Projects

## Embracing AI: Empowering Musicians to Redefine Creativity Beyond Traditional Boundaries

In an era where technology and innovation continue to reshape our world, the role of artificial intelligence (AI) in various domains has become increasingly prominent. From revolutionizing industries to enhancing productivity, AI has proven its transformative potential. Now, it is also finding its way into the realm of music, breaking down barriers and inviting a new wave of creativity.

Traditionally, the field of music has been closely associated with accomplished classical musicians and virtuosos. However, the emergence of AI tools is democratizing the creation process, offering a unique opportunity for musicians of all backgrounds to explore their creative potential. Regardless of formal training or technical expertise, individuals can now harness the power of AI to compose, produce, and innovate in ways that were once unimaginable.

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a>

### **Framing the Shift**

Gone are the days when the music industry relied solely on a select few with years of rigorous training. While traditional musical mastery remains invaluable, the integration of AI is revolutionizing the industry, presenting a paradigm shift that is both exciting and full of possibilities. Musicians are now able to embrace AI as a tool, empowering them to navigate uncharted territories and redefine the boundaries of musical expression.

AI-driven tools offer an array of functionalities that enable musicians to experiment, collaborate, and create in innovative ways. Advanced algorithms can analyze existing musical compositions, identifying patterns and structures that inspire new compositions. These tools provide a playground for exploration, allowing musicians to experiment with various genres, styles, and sounds. The democratization of music creation has never been more accessible, allowing artists to carve their unique path without limitations.

Moreover, AI-generated music can be an invaluable collaborator, sparking inspiration and providing fresh perspectives. Musicians can leverage AI to assist in the creative process, generating melodies, harmonies, or rhythms that serve as a foundation for further artistic development. This symbiotic relationship between humans and machines unlocks unprecedented possibilities, fostering an environment where creativity flourishes unbounded.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3xSmall.png" /></a></p>

The integration of AI also extends beyond composition. AI-powered production tools offer enhanced capabilities for sound engineering, mixing, and mastering. Musicians can now refine their tracks with precision, even without extensive technical expertise, resulting in professional-grade recordings. This accessibility amplifies the potential for musicians to share their work with the world, bridging the gap between passion and global recognition.

###

### **Introducing Degen Dance Club: Empowering Music Creators in the Web3 Era**

Degen Dance Club (DDC) has emerged as a pioneering force in the music industry, leveraging the potential of AI and Web3 technology to revolutionize the way music is created, shared, and owned.&nbsp;

DDC's mission is to empower musicians and creators from diverse backgrounds by offering a user-friendly music AI platform. With just a few clicks, individuals can generate MIDI, loops, and beats, regardless of their technical expertise. This democratization of music creation is reshaping the industry, allowing a broader range of artists to express their creativity and reach new audiences.

Degen Dance Club — founded by multi-platinum musician Michael Antoniou — moves into its genesis mint, marking the introduction of the first-ever music NFT collection integrated with Aspen's groundbreaking on-chain licensing. These NFTs unlock exclusive perks and utilities within the music AI products, providing a unique and immersive experience for users. The integration of NFTs and on-chain licensing signifies a fundamental shift in the way music is consumed and shared, creating new opportunities for artists and listeners alike.

Michael began his career as a session guitarist in 2009 working with a number of breakthrough UK artists. In 2012, he was the guitarist and writer on Rihanna’s single ‘What Now’, featured on her Grammy Award winning album ‘Unapologetic’.

By 2016, he had started attracting major label and publishing interest, however, was unable to reach mutually agreeable terms. Unfazed by music industry politics, Michael decided it was best to continue forward independently; he launched his own record label ‘Deep Stack Records.’

Fast forward to today, Michael has partnered with Aspen, Mintwerx and Delphos to launch the Magnetism EP. The 4,000 NFT collection is made up of 4 original songs available for public mint on Thursday, June 29th.&nbsp;

### **How can you start a business (or a movement) from four songs?**

Each Magnetism mint is accompanied by a generative art piece along with the opportunity access music AI modules. In addition, 10% of mint funds will be re-invested to enable an early access, community-generated loop library on Discord.

Upon purchase, buyers will be required to agree to the <a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets">terms of the NFTs</a>. For Magnetism NFTs this will include remix rights. As a special gift to minters, DDC is providing access for holders to generate a unique AI remix and ownership of the master recording’s IP. Remixes will be minted as a new NFT collection and will be the first test case for their community-generated music library.

### It gets better

Degen Dance aims to build a platform where anyone has the ability to leverage generative music AI tools to create their own loop and beat libraries. These can be transformed into NFTs, each possessing on-chain licenses and automated payment logic that enables revenue opportunities unavailable today.&nbsp;

The platform will also provide automated metadata categorization, which eliminates the time-consuming task of managing and cataloging extensive sound libraries. As a result, creators will have the opportunity to produce and sell music on a large scale without being dependent on the limitation of web2 gatekeepers.

From four tracks to a fully-formed business model — all powered by Aspen.&nbsp;

### **How can I thrive in the Web3 landscape?**

With Aspen's powerful revenue tools and industry-first legal plug-in, Creators can confidently navigate the world of Web3, creating, expanding, and monetizing their collections with ease. Our platform empowers Creators to design, build, and deliver exceptional experiences that resonate with their customers, fans, and communities, regardless of their prior knowledge of crypto, NFTs, or ecommerce.

Whether you are an established business, a budding startup, or an individual forging your own path, Aspen's no-code, Creator-centric studio simplifies what used to be complex processes, streamlining them into a few simple steps. This allows you to establish your very own Web3-based business and unlock the full potential of your collections.

Through our revenue tools, Creators can effortlessly generate income from their Web3 endeavors. Our industry-first legal plug-in ensures that all aspects of your business are compliant and protected, providing a solid foundation for growth and expansion. With Aspen, you can confidently embrace the opportunities of Web3 and transform your collections into thriving businesses.

Discover the power of Aspen's revenue tools and legal plug-in, and unlock the true potential of your Web3-based business today.

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a>

<h2>Embracing AI: Empowering Musicians to Redefine Creativity Beyond Traditional Boundaries</h2>
<p>In an era where technology and innovation continue to reshape our world, the role of artificial intelligence (AI) in various domains has become increasingly prominent. From revolutionizing industries to enhancing productivity, AI has proven its transformative potential. Now, it is also finding its way into the realm of music, breaking down barriers and inviting a new wave of creativity.</p>
<p>Traditionally, the field of music has been closely associated with accomplished classical musicians and virtuosos. However, the emergence of AI tools is democratizing the creation process, offering a unique opportunity for musicians of all backgrounds to explore their creative potential. Regardless of formal training or technical expertise, individuals can now harness the power of AI to compose, produce, and innovate in ways that were once unimaginable.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a></p>
<h3><strong>Framing the Shift</strong></h3>
<p>Gone are the days when the music industry relied solely on a select few with years of rigorous training. While traditional musical mastery remains invaluable, the integration of AI is revolutionizing the industry, presenting a paradigm shift that is both exciting and full of possibilities. Musicians are now able to embrace AI as a tool, empowering them to navigate uncharted territories and redefine the boundaries of musical expression.</p>
<p>AI-driven tools offer an array of functionalities that enable musicians to experiment, collaborate, and create in innovative ways. Advanced algorithms can analyze existing musical compositions, identifying patterns and structures that inspire new compositions. These tools provide a playground for exploration, allowing musicians to experiment with various genres, styles, and sounds. The democratization of music creation has never been more accessible, allowing artists to carve their unique path without limitations.</p>
<p>Moreover, AI-generated music can be an invaluable collaborator, sparking inspiration and providing fresh perspectives. Musicians can leverage AI to assist in the creative process, generating melodies, harmonies, or rhythms that serve as a foundation for further artistic development. This symbiotic relationship between humans and machines unlocks unprecedented possibilities, fostering an environment where creativity flourishes unbounded.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3xSmall.png" /></a></p>
<p>The integration of AI also extends beyond composition. AI-powered production tools offer enhanced capabilities for sound engineering, mixing, and mastering. Musicians can now refine their tracks with precision, even without extensive technical expertise, resulting in professional-grade recordings. This accessibility amplifies the potential for musicians to share their work with the world, bridging the gap between passion and global recognition.</p>
<h3></h3>
<h3><strong>Introducing Degen Dance Club: Empowering Music Creators in the Web3 Era</strong></h3>
<p>Degen Dance Club (DDC) has emerged as a pioneering force in the music industry, leveraging the potential of AI and Web3 technology to revolutionize the way music is created, shared, and owned. </p>
<p>DDC's mission is to empower musicians and creators from diverse backgrounds by offering a user-friendly music AI platform. With just a few clicks, individuals can generate MIDI, loops, and beats, regardless of their technical expertise. This democratization of music creation is reshaping the industry, allowing a broader range of artists to express their creativity and reach new audiences.</p>
<p>Degen Dance Club — founded by multi-platinum musician Michael Antoniou — moves into its genesis mint, marking the introduction of the first-ever music NFT collection integrated with Aspen's groundbreaking on-chain licensing. These NFTs unlock exclusive perks and utilities within the music AI products, providing a unique and immersive experience for users. The integration of NFTs and on-chain licensing signifies a fundamental shift in the way music is consumed and shared, creating new opportunities for artists and listeners alike.</p>
<p>Michael began his career as a session guitarist in 2009 working with a number of breakthrough UK artists. In 2012, he was the guitarist and writer on Rihanna’s single ‘What Now’, featured on her Grammy Award winning album ‘Unapologetic’.</p>
<p>By 2016, he had started attracting major label and publishing interest, however, was unable to reach mutually agreeable terms. Unfazed by music industry politics, Michael decided it was best to continue forward independently; he launched his own record label ‘Deep Stack Records.’</p>
<p>Fast forward to today, Michael has partnered with Aspen, Mintwerx and Delphos to launch the Magnetism EP. The 4,000 NFT collection is made up of 4 original songs available for public mint on Thursday, June 29th. </p>
<h3><strong>How can you start a business (or a movement) from four songs?</strong></h3>
<p>Each Magnetism mint is accompanied by a generative art piece along with the opportunity access music AI modules. In addition, 10% of mint funds will be re-invested to enable an early access, community-generated loop library on Discord.</p>
<p>Upon purchase, buyers will be required to agree to the <a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets">terms of the NFTs</a>. For Magnetism NFTs this will include remix rights. As a special gift to minters, DDC is providing access for holders to generate a unique AI remix and ownership of the master recording’s IP. Remixes will be minted as a new NFT collection and will be the first test case for their community-generated music library.</p>
<h3>It gets better</h3>
<p>Degen Dance aims to build a platform where anyone has the ability to leverage generative music AI tools to create their own loop and beat libraries. These can be transformed into NFTs, each possessing on-chain licenses and automated payment logic that enables revenue opportunities unavailable today. </p>
<p>The platform will also provide automated metadata categorization, which eliminates the time-consuming task of managing and cataloging extensive sound libraries. As a result, creators will have the opportunity to produce and sell music on a large scale without being dependent on the limitation of web2 gatekeepers.</p>
<p>From four tracks to a fully-formed business model — all powered by Aspen. </p>
<h3><strong>How can I thrive in the Web3 landscape?</strong></h3>
<p>With Aspen's powerful revenue tools and industry-first legal plug-in, Creators can confidently navigate the world of Web3, creating, expanding, and monetizing their collections with ease. Our platform empowers Creators to design, build, and deliver exceptional experiences that resonate with their customers, fans, and communities, regardless of their prior knowledge of crypto, NFTs, or ecommerce.</p>
<p>Whether you are an established business, a budding startup, or an individual forging your own path, Aspen's no-code, Creator-centric studio simplifies what used to be complex processes, streamlining them into a few simple steps. This allows you to establish your very own Web3-based business and unlock the full potential of your collections.</p>
<p>Through our revenue tools, Creators can effortlessly generate income from their Web3 endeavors. Our industry-first legal plug-in ensures that all aspects of your business are compliant and protected, providing a solid foundation for growth and expansion. With Aspen, you can confidently embrace the opportunities of Web3 and transform your collections into thriving businesses.</p>
<p>Discover the power of Aspen's revenue tools and legal plug-in, and unlock the true potential of your Web3-based business today.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a></p>


Redefine Creativity Beyond Traditional Boundaries

Embracing AI: Empowering Musicians

## Riding the Wave of Web3 Music: Aspen's Innovative Strategy and the Game-Changing Degen Dance Club NFT Release

Welcome to the first installment of our music blog series, where we delve into Aspen's music strategy and provide information and insights regarding exciting and innovative web3 music projects. In this blog, we'll discuss a few key dimensions of our music strategy in the context of an upcoming drop that is set to make waves in the web3 music industry.

On June 29, 2023, <a target="_blank" href="https://degendanceclub.com/"><u>Degen Dance Club</u></a> will unveil its first-of-its-kind music NFT <a target="_blank" href="https://studio.degendanceclub.com/"><u>collection</u></a>. The original songs will drop on the Polygon network and include on-chain licenses for each song. Fans must accept the terms of the license before they can purchase and receive the music NFT in their wallet.

In addition, fans can mint a complimentary AI-generated remix of their chosen song. These remixes will grant them a *master recording* license, allowing them to commercialize the remix if desired. The remixes will also trade on the public <a target="_blank" href="https://polygon.technology/"><u>Polygon</u></a> network, and like the originals, fans must gas an accept terms transaction before the remixes are transferred.

If you're interested in web3 music, there are a couple of interesting things happening here!

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

### **IP Rights and Terms Acceptance**

Each song within the Degen Dance collection is accompanied by specific intellectual property (IP) rights. To ensure the proper transfer of these rights, the recipient's wallet must accept Degen Dance's terms before they can take ownership. Whether they mint a new NFT or purchase from the secondary market, accepting the terms is a prerequisite.

### Why is all this required?

Historically, offering IP-protected music on public blockchain networks has posed challenges due to legal uncertainties surrounding rights transfers. You buy the token but what about the rights to the associated media content file? As a consequence, musicians - and their lawyers - have been hesitant to bring established IP into the web3 space, fearing potential loss of legal rights compared to the web2 platforms they currently utilize. What was needed was a solution that ensures every NFT owner directly accepts the musician’s terms regardless of where they transact the NFT.

Introducing Aspen’s <a target="_blank" href="https://vimeo.com/839242643"><u>legal minting</u></a> solution, a capability that integrates on-chain terms, the NFT, and the associated media content and then requires all receiving wallets to accept the terms before the NFT can be transferred between wallets.

By utilizing Aspen’s legalminting capability, musicians can ensure a proper legal relationship (known to the lawyers in the room as privity) with every wallet owner and thus enjoy the same level of legal assurance and certainty they receive when transacting on web2 platforms. Importantly, receiving wallets only need to gas a terms acceptance transaction one time per song. This means that once wallets have accepted the terms, they can transact multiple times across any venue without the need to accept the terms again.

**Note:** the transfer of *master recording* rights on the remixes, showcases how musicians will use AI and the potential for making money to incentivize their fans to collaborate - a topic we will cover in-depth in future blogs.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income2@3xSmall.png" /></a></p>

### **Public Blockchain Network Release**

All songs within the EP will be tradable on Polygon's open, public blockchain network. This eliminates the need for web3 musicians to choose between a closed music NFT marketplace where rights transfer might be clear but the venue has limited liquidity or a public network with uncertainty regarding IP rights transfer but abundant liquidity.

By enabling songs with IP rights to be openly traded on *any* NFT marketplace supported by Polygon, musicians and their collectors now have the freedom of choice. Musicians can explore venues that offer marketing and sales support for their NFTs, while collectors have the flexibility to list and sell their NFTs on marketplaces with robust order books.

### **Direct-to-Consumer Enablement**

The direct-to-consumer model, coupled with the ability to collect personally identifiable information (PII) such as email addresses, provides a transformative shift in the percentage of revenue musicians can receive per NFT sale and their ability to reduce ongoing marketing expenses.

By selling directly to their fans, Degen Dance Club can bypass intermediaries and traditional distribution channels, enabling them to capture a larger share of the revenue generated by their music. This direct connection fosters a closer relationship between the musician and their fans, creating opportunities for personalized interactions, exclusive content, and targeted marketing campaigns.

In summary, buckle up for a wild ride into the future of music where Aspen has you covered.&nbsp; Today, we dove deep into Aspen's music strategy, showcasing the important innovations coming your way with the upcoming Degen Dance Club release. We believe we're on the cusp of something game-changing in the world of web3 music. Just like the seismic shifts from CDs to MP3s to streaming, the tokenization of music is about to revolutionize the industry. It's an exhilarating paradigm shift that holds boundless potential for musicians, collectors, and traders alike. So, get ready to ride the wave and discover the incredible possibilities of web3 music with Aspen.

Thanks for reading and stay tuned for the next music strategy blog instalment. For more information, please contact us at [<u>sales@aspenft.io</u>](mailto:sales@aspenft.io).

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2>Riding the Wave of Web3 Music: Aspen's Innovative Strategy and the Game-Changing Degen Dance Club NFT Release</h2>
<p>Welcome to the first installment of our music blog series, where we delve into Aspen's music strategy and provide information and insights regarding exciting and innovative web3 music projects. In this blog, we'll discuss a few key dimensions of our music strategy in the context of an upcoming drop that is set to make waves in the web3 music industry.</p>
<p>On June 29, 2023, <a target="_blank" href="https://degendanceclub.com/"><u>Degen Dance Club</u></a> will unveil its first-of-its-kind music NFT <a target="_blank" href="https://studio.degendanceclub.com/"><u>collection</u></a>. The original songs will drop on the Polygon network and include on-chain licenses for each song. Fans must accept the terms of the license before they can purchase and receive the music NFT in their wallet.</p>
<p>In addition, fans can mint a complimentary AI-generated remix of their chosen song. These remixes will grant them a <em>master recording</em> license, allowing them to commercialize the remix if desired. The remixes will also trade on the public <a target="_blank" href="https://polygon.technology/"><u>Polygon</u></a> network, and like the originals, fans must gas an accept terms transaction before the remixes are transferred.</p>
<p>If you're interested in web3 music, there are a couple of interesting things happening here!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<h3><strong>IP Rights and Terms Acceptance</strong></h3>
<p>Each song within the Degen Dance collection is accompanied by specific intellectual property (IP) rights. To ensure the proper transfer of these rights, the recipient's wallet must accept Degen Dance's terms before they can take ownership. Whether they mint a new NFT or purchase from the secondary market, accepting the terms is a prerequisite.</p>
<h3>Why is all this required?</h3>
<p>Historically, offering IP-protected music on public blockchain networks has posed challenges due to legal uncertainties surrounding rights transfers. You buy the token but what about the rights to the associated media content file? As a consequence, musicians - and their lawyers - have been hesitant to bring established IP into the web3 space, fearing potential loss of legal rights compared to the web2 platforms they currently utilize. What was needed was a solution that ensures every NFT owner directly accepts the musician’s terms regardless of where they transact the NFT.</p>
<p>Introducing Aspen’s <a target="_blank" href="https://vimeo.com/839242643"><u>legal minting</u></a> solution, a capability that integrates on-chain terms, the NFT, and the associated media content and then requires all receiving wallets to accept the terms before the NFT can be transferred between wallets.</p>
<p>By utilizing Aspen’s legalminting capability, musicians can ensure a proper legal relationship (known to the lawyers in the room as privity) with every wallet owner and thus enjoy the same level of legal assurance and certainty they receive when transacting on web2 platforms. Importantly, receiving wallets only need to gas a terms acceptance transaction one time per song. This means that once wallets have accepted the terms, they can transact multiple times across any venue without the need to accept the terms again.</p>
<p><strong>Note:</strong> the transfer of <em>master recording</em> rights on the remixes, showcases how musicians will use AI and the potential for making money to incentivize their fans to collaborate - a topic we will cover in-depth in future blogs.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income2@3xSmall.png" /></a></p>
<h3><strong>Public Blockchain Network Release</strong></h3>
<p>All songs within the EP will be tradable on Polygon's open, public blockchain network. This eliminates the need for web3 musicians to choose between a closed music NFT marketplace where rights transfer might be clear but the venue has limited liquidity or a public network with uncertainty regarding IP rights transfer but abundant liquidity.</p>
<p>By enabling songs with IP rights to be openly traded on <em>any</em> NFT marketplace supported by Polygon, musicians and their collectors now have the freedom of choice. Musicians can explore venues that offer marketing and sales support for their NFTs, while collectors have the flexibility to list and sell their NFTs on marketplaces with robust order books.</p>
<h3><strong>Direct-to-Consumer Enablement</strong></h3>
<p>The direct-to-consumer model, coupled with the ability to collect personally identifiable information (PII) such as email addresses, provides a transformative shift in the percentage of revenue musicians can receive per NFT sale and their ability to reduce ongoing marketing expenses.</p>
<p>By selling directly to their fans, Degen Dance Club can bypass intermediaries and traditional distribution channels, enabling them to capture a larger share of the revenue generated by their music. This direct connection fosters a closer relationship between the musician and their fans, creating opportunities for personalized interactions, exclusive content, and targeted marketing campaigns.</p>
<p>In summary, buckle up for a wild ride into the future of music where Aspen has you covered.  Today, we dove deep into Aspen's music strategy, showcasing the important innovations coming your way with the upcoming Degen Dance Club release. We believe we're on the cusp of something game-changing in the world of web3 music. Just like the seismic shifts from CDs to MP3s to streaming, the tokenization of music is about to revolutionize the industry. It's an exhilarating paradigm shift that holds boundless potential for musicians, collectors, and traders alike. So, get ready to ride the wave and discover the incredible possibilities of web3 music with Aspen.</p>
<p>Thanks for reading and stay tuned for the next music strategy blog instalment. For more information, please contact us at <a href="mailto:sales@aspenft.io"><u>sales@aspenft.io</u></a>.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Aspen's Innovative Strategy and the Game-Changing Degen Dance Club NFT Release

Riding the Wave of Web3 Music

## Empowering Web3 Creators with Aspen's Organizational Capabilities

In the fast-paced digital world, seamless team collaboration is a cornerstone for the success of any project. Aspen's organizational features are meticulously designed to facilitate creators in onboarding their entire team, streamlining workflows, and accelerating their go-to-market strategies. In this blog post, we delve into the unique features and benefits of Aspen's organizational capabilities and how they can revolutionize the way creators collaborate.

### Onboarding Your Team for Efficient Distributed Work

Aspen allows creators to invite their team members to the platform, ensuring everyone has the appropriate access to contribute to projects effectively. This seamless onboarding process facilitates distributed work, enabling your team to collaborate in real-time, regardless of their physical location.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio1@3x.png" /></a>

### **Flexible Access Management: View, Edit, and Admin Rights for Tailored Collaboration**

Aspen's organizational capabilities empower creators to grant their team members different levels of access, including view, edit, and admin rights. By assigning the appropriate permissions to each team member based on their role and responsibilities, you can ensure that they contribute effectively to projects without compromising security or workflow efficiency. Here, we'll dive deeper into each type of access and the collaborators that would be suited for them.

### **View Rights: Stakeholders and Advisors**

View rights are ideal for team members who need to stay informed about the project's progress but don't require direct involvement in its development. Stakeholders, advisors, and other interested parties can benefit from view rights as they can monitor the project without making any changes. This level of access ensures they are kept in the loop, while also maintaining the integrity of the project.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio2@3x.png" /></a></p>

### **Edit Rights: Content Creators and Developers**

Edit rights are perfect for team members actively involved in the project's development, such as content creators, developers, and designers. These collaborators need the ability to make changes to the project, whether it's modifying the content, adjusting the design, or implementing new features,such as royalties or subscriptions. By granting edit rights, you empower your team to contribute effectively while still maintaining control over the project's direction.

### **Admin Rights: Project Managers and Team Leads**

Admin rights are reserved for key team members who are responsible for overseeing the entire project, such as project managers, team leads, or even the creator themselves. With admin rights, these collaborators can manage all aspects of the project, including granting access to new team members, adjusting permissions, and making crucial decisions regarding the project's direction. By assigning admin rights to trusted team members, you ensure that your project is managed effectively and efficiently.

### **Transfer Projects and Contract Ownership with Ease**

Aspen's organizational capabilities offer creators the flexibility to move projects from one organization to another. This feature is particularly useful when collaborating with external partners or transitioning a project to a new team. Additionally, Aspen enables creators to hand over contract ownership, streamlining the process of transferring responsibilities when building for someone else.

### **Diversify Your Income Streams as a Web3 Service Provider**

The ability to build and hand off contracts to other organizations presents a unique opportunity for creators to diversify their income streams. By leveraging their web3 skillset, creators can become service providers to other organizations or brands looking to enter the space. This not only allows creators to showcase their expertise but also helps them establish a strong presence in the web3 community.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio3@3x.png" /></a>

<h2>Empowering Web3 Creators with Aspen's Organizational Capabilities</h2>
<p>In the fast-paced digital world, seamless team collaboration is a cornerstone for the success of any project. Aspen's organizational features are meticulously designed to facilitate creators in onboarding their entire team, streamlining workflows, and accelerating their go-to-market strategies. In this blog post, we delve into the unique features and benefits of Aspen's organizational capabilities and how they can revolutionize the way creators collaborate.</p>
<h3>Onboarding Your Team for Efficient Distributed Work</h3>
<p>Aspen allows creators to invite their team members to the platform, ensuring everyone has the appropriate access to contribute to projects effectively. This seamless onboarding process facilitates distributed work, enabling your team to collaborate in real-time, regardless of their physical location.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio1@3x.png" /></a></p>
<h3><strong>Flexible Access Management: View, Edit, and Admin Rights for Tailored Collaboration</strong></h3>
<p>Aspen's organizational capabilities empower creators to grant their team members different levels of access, including view, edit, and admin rights. By assigning the appropriate permissions to each team member based on their role and responsibilities, you can ensure that they contribute effectively to projects without compromising security or workflow efficiency. Here, we'll dive deeper into each type of access and the collaborators that would be suited for them.</p>
<h3><strong>View Rights: Stakeholders and Advisors</strong></h3>
<p>View rights are ideal for team members who need to stay informed about the project's progress but don't require direct involvement in its development. Stakeholders, advisors, and other interested parties can benefit from view rights as they can monitor the project without making any changes. This level of access ensures they are kept in the loop, while also maintaining the integrity of the project.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio2@3x.png" /></a></p>
<h3><strong>Edit Rights: Content Creators and Developers</strong></h3>
<p>Edit rights are perfect for team members actively involved in the project's development, such as content creators, developers, and designers. These collaborators need the ability to make changes to the project, whether it's modifying the content, adjusting the design, or implementing new features,such as royalties or subscriptions. By granting edit rights, you empower your team to contribute effectively while still maintaining control over the project's direction.</p>
<h3><strong>Admin Rights: Project Managers and Team Leads</strong></h3>
<p>Admin rights are reserved for key team members who are responsible for overseeing the entire project, such as project managers, team leads, or even the creator themselves. With admin rights, these collaborators can manage all aspects of the project, including granting access to new team members, adjusting permissions, and making crucial decisions regarding the project's direction. By assigning admin rights to trusted team members, you ensure that your project is managed effectively and efficiently.</p>
<h3><strong>Transfer Projects and Contract Ownership with Ease</strong></h3>
<p>Aspen's organizational capabilities offer creators the flexibility to move projects from one organization to another. This feature is particularly useful when collaborating with external partners or transitioning a project to a new team. Additionally, Aspen enables creators to hand over contract ownership, streamlining the process of transferring responsibilities when building for someone else.</p>
<h3><strong>Diversify Your Income Streams as a Web3 Service Provider</strong></h3>
<p>The ability to build and hand off contracts to other organizations presents a unique opportunity for creators to diversify their income streams. By leveraging their web3 skillset, creators can become service providers to other organizations or brands looking to enter the space. This not only allows creators to showcase their expertise but also helps them establish a strong presence in the web3 community.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio3@3x.png" /></a></p>


Empowering Web3 Creators with Aspen's Organizational Capabilities

## **Unleashing Revenue Opportunities for Creators**

It's not every day that a New York Times bestselling author ventures from editing manuscripts to emerging technology.&nbsp;

Ben Mezrich, the renowned author behind "The Accidental Billionaires" and "Bringing Down the House," has done just that. His initiative, known as "The Ben Mezrich Project," is leveraging the power of digital assets and Aspen's Legal Plugin to pioneer a new form of community-driven content creation, and it's as exciting as it sounds.

Four distinct NFT drops underpin the Ben Mezrich Project, each offering tiered membership levels and unique benefits. The culmination of this endeavor is the Mezrich "Screenplay Token," an innovative utility program that gives token holders various rights linked to a screenplay that will be centered on the NFT and web3 space.

<a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Header CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project1@3x.png" /></a>

### **Digital Assets and On-Chain Legal Certainty: A Revenue-Boosting Combination**

Aspen’s role in the Ben Mezrich Project is instrumental, due to our ability to embed on-chain terms and conditions directly into digital assets. This unprecedented level of transparency, clarity, and legal certainty is crucial, especially when key intellectual property could be linked to community participation through the innovative program.

Our [<u>Legal Plugin</u>](https://aspenft.io/blog/aspen-solves-for-legal-in-web3) is just one piece of the puzzle. This feature isn’t merely about unlocking new revenue streams; it’s about establishing a sustainable ecosystem for creativity and innovation. It also includes features for audience segmentation, personalized content delivery, and smart contract templates, providing creators with a full suite of tools to monetize their creative output effectively.

### **A Community-Centric Blueprint for Success**

The Ben Mezrich Project is a masterclass in community building. Every tier of the project's digital asset drops is meticulously designed to foster interaction, engagement, and a sense of belonging, and this isn't just for community spirit - it's a strategic approach to revenue generation.

This focus on community isn't merely an add-on, it's a key revenue generation model. With Aspen's tools, the project's legal obligations are clear and tied directly to the digital assets themselves, offering holders a level of security and certainty that enhances the assets' perceived and actual value.

The first asset drop of the project, inspired by Mezrich's recent journey into the world of GME short and meme stocks, provided holders with level 1 access to an exclusive community. This included access to a discord community chat room where Ben participates from time to time, members-only Q&A sessions, and the opportunity to win invitations to special online events. These engagements not only fostered a sense of community but also added value to the digital assets, making them more attractive to potential buyers.

The second drop, themed around bitcoins and billionaires, offered additional benefits to those who held at least one asset from the first drop. This included opportunities for personalized writing coaching and eligibility for advanced, discounted, signed physical copies of future work from Ben. This tiered approach not only incentivized community participation but also rewarded loyalty, further increasing the desirability and value of the digital assets.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Square CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project2@3xSmall.png" /></a></p>

The third drop, themed around Vegas and card counting, granted holders of all three digital assets access to the highest tier of benefits. This included the opportunity to receive a Screenplay Token.

This tiered, community-first approach has multiple benefits for revenue generation. Firstly, it incentivizes initial purchases by offering exclusive community benefits. Secondly, it encourages continued investment and loyalty by rewarding holders of multiple digital assets with additional benefits.

Finally, it sets the stage for the successful launch of the Screenplay Token by building an engaged community of potential investors.

With Aspen's tools ensuring that the project's legal obligations are clear and tied directly to the digital assets themselves, Mezrich has been able to offer a level of security and certainty to his community that enhances the perceived and actual value of the digital assets, further driving community engagement and revenue generation.

### **The Future of Screenplays and Revenue Generation?**

The Mezrich "Screenplay Token" is a tantalizing peek into the future of web3. This innovative blend of traditional content creation and the interactive ethos of the web3 world is a unique revenue generation model that could redefine the creative industries.

Aspen's Legal Plugin plays a pivotal role in this transformation. By offering on-chain legal certainty, we aim to empower creators to innovate, create, and discover new ways to monetize their work and engage with their communities.

Whether you're a creator seeking to step into the digital assets realm or looking to upgrade your existing collections, Aspen's Legal Plugin can unlock a world of potential. By fostering community engagement and enhancing sell-through, it can turn your creative vision into a thriving, revenue-generating digital ecosystem.&nbsp;

The Ben Mezrich Project is a testament to this, demonstrating how creativity, combined with the right tools and the power of web3, can unlock endless possibilities and revenue opportunities.

Whether you are looking to add legal terms for a single drop, or add terms to define creator and community rights as part of your subscription program, Aspen has you covered.

<a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Footer CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project3@3x.png" /></a>

<h2><strong>Unleashing Revenue Opportunities for Creators</strong></h2>
<p>It's not every day that a New York Times bestselling author ventures from editing manuscripts to emerging technology. </p>
<p>Ben Mezrich, the renowned author behind &quot;The Accidental Billionaires&quot; and &quot;Bringing Down the House,&quot; has done just that. His initiative, known as &quot;The Ben Mezrich Project,&quot; is leveraging the power of digital assets and Aspen's Legal Plugin to pioneer a new form of community-driven content creation, and it's as exciting as it sounds.</p>
<p>Four distinct NFT drops underpin the Ben Mezrich Project, each offering tiered membership levels and unique benefits. The culmination of this endeavor is the Mezrich &quot;Screenplay Token,&quot; an innovative utility program that gives token holders various rights linked to a screenplay that will be centered on the NFT and web3 space.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Header CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project1@3x.png" /></a></p>
<h3><strong>Digital Assets and On-Chain Legal Certainty: A Revenue-Boosting Combination</strong></h3>
<p>Aspen’s role in the Ben Mezrich Project is instrumental, due to our ability to embed on-chain terms and conditions directly into digital assets. This unprecedented level of transparency, clarity, and legal certainty is crucial, especially when key intellectual property could be linked to community participation through the innovative program.</p>
<p>Our <a href="https://aspenft.io/blog/aspen-solves-for-legal-in-web3"><u>Legal Plugin</u></a> is just one piece of the puzzle. This feature isn’t merely about unlocking new revenue streams; it’s about establishing a sustainable ecosystem for creativity and innovation. It also includes features for audience segmentation, personalized content delivery, and smart contract templates, providing creators with a full suite of tools to monetize their creative output effectively.</p>
<h3><strong>A Community-Centric Blueprint for Success</strong></h3>
<p>The Ben Mezrich Project is a masterclass in community building. Every tier of the project's digital asset drops is meticulously designed to foster interaction, engagement, and a sense of belonging, and this isn't just for community spirit - it's a strategic approach to revenue generation.</p>
<p>This focus on community isn't merely an add-on, it's a key revenue generation model. With Aspen's tools, the project's legal obligations are clear and tied directly to the digital assets themselves, offering holders a level of security and certainty that enhances the assets' perceived and actual value.</p>
<p>The first asset drop of the project, inspired by Mezrich's recent journey into the world of GME short and meme stocks, provided holders with level 1 access to an exclusive community. This included access to a discord community chat room where Ben participates from time to time, members-only Q&amp;A sessions, and the opportunity to win invitations to special online events. These engagements not only fostered a sense of community but also added value to the digital assets, making them more attractive to potential buyers.</p>
<p>The second drop, themed around bitcoins and billionaires, offered additional benefits to those who held at least one asset from the first drop. This included opportunities for personalized writing coaching and eligibility for advanced, discounted, signed physical copies of future work from Ben. This tiered approach not only incentivized community participation but also rewarded loyalty, further increasing the desirability and value of the digital assets.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Square CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project2@3xSmall.png" /></a></p>
<p>The third drop, themed around Vegas and card counting, granted holders of all three digital assets access to the highest tier of benefits. This included the opportunity to receive a Screenplay Token.</p>
<p>This tiered, community-first approach has multiple benefits for revenue generation. Firstly, it incentivizes initial purchases by offering exclusive community benefits. Secondly, it encourages continued investment and loyalty by rewarding holders of multiple digital assets with additional benefits.</p>
<p>Finally, it sets the stage for the successful launch of the Screenplay Token by building an engaged community of potential investors.</p>
<p>With Aspen's tools ensuring that the project's legal obligations are clear and tied directly to the digital assets themselves, Mezrich has been able to offer a level of security and certainty to his community that enhances the perceived and actual value of the digital assets, further driving community engagement and revenue generation.</p>
<h3><strong>The Future of Screenplays and Revenue Generation?</strong></h3>
<p>The Mezrich &quot;Screenplay Token&quot; is a tantalizing peek into the future of web3. This innovative blend of traditional content creation and the interactive ethos of the web3 world is a unique revenue generation model that could redefine the creative industries.</p>
<p>Aspen's Legal Plugin plays a pivotal role in this transformation. By offering on-chain legal certainty, we aim to empower creators to innovate, create, and discover new ways to monetize their work and engage with their communities.</p>
<p>Whether you're a creator seeking to step into the digital assets realm or looking to upgrade your existing collections, Aspen's Legal Plugin can unlock a world of potential. By fostering community engagement and enhancing sell-through, it can turn your creative vision into a thriving, revenue-generating digital ecosystem. </p>
<p>The Ben Mezrich Project is a testament to this, demonstrating how creativity, combined with the right tools and the power of web3, can unlock endless possibilities and revenue opportunities.</p>
<p>Whether you are looking to add legal terms for a single drop, or add terms to define creator and community rights as part of your subscription program, Aspen has you covered.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Footer CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project3@3x.png" /></a></p>


The Ben Mezrich Project and Aspen's Legal Plugin

Unleashing Revenue Opportunities for Creators

## Bridging the Web2 and Web3 Divide: Engaging Your Audience with Aspen's Innovative Distribution Tools

Web3 is the new frontier for creators, and Aspen's Distribution Tools are the perfect companions for this journey. These tools are designed to help creators bridge the gap between web2 and web3, reaching out to their audience irrespective of their familiarity with cryptocurrencies and digital assets.

As the digital landscape evolves, creators are increasingly embracing the web3 movement. They are leveraging the power of online platforms and non-fungible tokens (NFTs) to grow their brands and generate revenue. Aspen's comprehensive, no-code platform transcends the constraints of NFT 1.0 by offering a wide range of versatile tools designed to help creators establish safe, secure, and sustainable revenue streams in web3.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

### **Enter: New Distribution Methods**

Aspen's tools are intentionally flexible, providing creators with optionality and resilience to a variety of business models. This enables creators to follow their passions while enjoying royalty protections and leveraging Aspen's cutting-edge distribution and marketing tools to grow their communities.

But how can creators engage their web2 audiences and help them transition to the exciting new realm of web3? Aspen's new distribution methods are the answer. Our [minting](/minting) and [marketing](/marketing) tools allow creators to distribute NFTs directly to their web2 audiences via email using single-claim links and QR codes, while also providing email wallets to ensure a seamless transition to the web3 space.&nbsp;

In this blog post, we'll explore these tools in-depth *and* show you how they can help you reach your web2 fans and increase your brand value and revenue.

### **Single-Claim Links**

Single-claim links are a powerful addition to Aspen's minting distribution tools. They enable creators to distribute NFTs to their web2 audiences with ease, bypassing the need for a crypto wallet.&nbsp;

With single-claim links, you can send personalized tokens to individual fans or promote exclusive content to a select group of supporters, landing directly in their email inbox.

The single-claim link process provides a seamless experience for both Creators and their audience. First, Creators can either create a new NFT or import an existing collection using <a target="_blank" href="https://app.aspenft.io/storefront/create">Create Mode.&nbsp;</a>

After deploying their marketing mint collection, creators can generate a unique single-claim link, which can then be shared with the target audience through various channels, such as email, social media, or any other preferred communication method.&nbsp;

This approach enables fans to effortlessly claim their NFTs and access exclusive content without the need for a crypto wallet, thus fostering a more inclusive and user-friendly experience.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>

### **QR Code Distribution**

QR codes have become a popular method for sharing information and accessing digital content. Aspen's minting distribution tools harnesses this technology to make NFT distribution a breeze.&nbsp;

By generating a QR code for your NFT, you can easily share it with your web2 audience, allowing them to claim their digital asset by simply scanning the code.&nbsp;

Utilizing QR codes for NFT distribution offers a convenient and accessible method for both Creators and their audience. The process begins with designing and minting an NFT on <a target="_blank" href="https://app.aspenft.io/">Aspen</a>, similar to single-claim links.&nbsp;

Once the NFT is created, you can select to generate a unique QR code, which can be easily integrated into marketing materials, event promotions, or even printed on merchandise. Fans can then simply scan the QR code to claim their NFT and gain access to exclusive content, all without requiring a crypto wallet.&nbsp;

### **Email Wallets**

Aspen's minting distribution tools go beyond single-claim links and QR codes by offering email wallets for collectors. These wallets provide a normie-friendly solution for fans who aren't yet familiar with cryptocurrencies and web3.&nbsp;

With an email wallet, your fans can receive, store, and manage their NFTs using just their email address – no crypto wallet required. Here's how it works:

1. **Fans claim their NFT:** Using single-claim links or QR codes, your fans claim their NFTs.
2. **Automatic email wallet creation:** When a fan claims an NFT, Aspen automatically creates an email wallet associated with their email address.
3. **Manage NFTs via email:** Your fans can now access and manage their NFTs directly through their email, without needing to navigate the complexities of traditional crypto wallets.

Aspen's minting distribution tools are a game-changer for Creators looking to bridge the gap between web2 and web3 audiences. By leveraging single-claim links, QR code distribution, and email wallets, you can engage and grow your fanbase, regardless of their familiarity with cryptocurrencies and digital assets.

Not only do these tools help you increase brand value and revenue, but they also pave the way for a more inclusive and accessible digital landscape. As a Creator, it's essential to ensure that your content reaches as many fans as possible, and Aspen's minting distribution tools makes it easier than ever to achieve this goal.

Don't let the divide between web2 and web3 hold you back anymore. Make waves on and offline with Aspen's minting distribution tools, ready to hit inboxes near you.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2>Bridging the Web2 and Web3 Divide: Engaging Your Audience with Aspen's Innovative Distribution Tools</h2>
<p>Web3 is the new frontier for creators, and Aspen's Distribution Tools are the perfect companions for this journey. These tools are designed to help creators bridge the gap between web2 and web3, reaching out to their audience irrespective of their familiarity with cryptocurrencies and digital assets.</p>
<p>As the digital landscape evolves, creators are increasingly embracing the web3 movement. They are leveraging the power of online platforms and non-fungible tokens (NFTs) to grow their brands and generate revenue. Aspen's comprehensive, no-code platform transcends the constraints of NFT 1.0 by offering a wide range of versatile tools designed to help creators establish safe, secure, and sustainable revenue streams in web3.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<h3><strong>Enter: New Distribution Methods</strong></h3>
<p>Aspen's tools are intentionally flexible, providing creators with optionality and resilience to a variety of business models. This enables creators to follow their passions while enjoying royalty protections and leveraging Aspen's cutting-edge distribution and marketing tools to grow their communities.</p>
<p>But how can creators engage their web2 audiences and help them transition to the exciting new realm of web3? Aspen's new distribution methods are the answer. Our <a href="/minting">minting</a> and <a href="/marketing">marketing</a> tools allow creators to distribute NFTs directly to their web2 audiences via email using single-claim links and QR codes, while also providing email wallets to ensure a seamless transition to the web3 space. </p>
<p>In this blog post, we'll explore these tools in-depth <em>and</em> show you how they can help you reach your web2 fans and increase your brand value and revenue.</p>
<h3><strong>Single-Claim Links</strong></h3>
<p>Single-claim links are a powerful addition to Aspen's minting distribution tools. They enable creators to distribute NFTs to their web2 audiences with ease, bypassing the need for a crypto wallet. </p>
<p>With single-claim links, you can send personalized tokens to individual fans or promote exclusive content to a select group of supporters, landing directly in their email inbox.</p>
<p>The single-claim link process provides a seamless experience for both Creators and their audience. First, Creators can either create a new NFT or import an existing collection using <a target="_blank" href="https://app.aspenft.io/storefront/create">Create Mode. </a></p>
<p>After deploying their marketing mint collection, creators can generate a unique single-claim link, which can then be shared with the target audience through various channels, such as email, social media, or any other preferred communication method. </p>
<p>This approach enables fans to effortlessly claim their NFTs and access exclusive content without the need for a crypto wallet, thus fostering a more inclusive and user-friendly experience.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>
<h3><strong>QR Code Distribution</strong></h3>
<p>QR codes have become a popular method for sharing information and accessing digital content. Aspen's minting distribution tools harnesses this technology to make NFT distribution a breeze. </p>
<p>By generating a QR code for your NFT, you can easily share it with your web2 audience, allowing them to claim their digital asset by simply scanning the code. </p>
<p>Utilizing QR codes for NFT distribution offers a convenient and accessible method for both Creators and their audience. The process begins with designing and minting an NFT on <a target="_blank" href="https://app.aspenft.io/">Aspen</a>, similar to single-claim links. </p>
<p>Once the NFT is created, you can select to generate a unique QR code, which can be easily integrated into marketing materials, event promotions, or even printed on merchandise. Fans can then simply scan the QR code to claim their NFT and gain access to exclusive content, all without requiring a crypto wallet. </p>
<h3><strong>Email Wallets</strong></h3>
<p>Aspen's minting distribution tools go beyond single-claim links and QR codes by offering email wallets for collectors. These wallets provide a normie-friendly solution for fans who aren't yet familiar with cryptocurrencies and web3. </p>
<p>With an email wallet, your fans can receive, store, and manage their NFTs using just their email address – no crypto wallet required. Here's how it works:</p>
<ol>
<li><strong>Fans claim their NFT:</strong> Using single-claim links or QR codes, your fans claim their NFTs.</li>
<li><strong>Automatic email wallet creation:</strong> When a fan claims an NFT, Aspen automatically creates an email wallet associated with their email address.</li>
<li><strong>Manage NFTs via email:</strong> Your fans can now access and manage their NFTs directly through their email, without needing to navigate the complexities of traditional crypto wallets.</li>
</ol>
<p>Aspen's minting distribution tools are a game-changer for Creators looking to bridge the gap between web2 and web3 audiences. By leveraging single-claim links, QR code distribution, and email wallets, you can engage and grow your fanbase, regardless of their familiarity with cryptocurrencies and digital assets.</p>
<p>Not only do these tools help you increase brand value and revenue, but they also pave the way for a more inclusive and accessible digital landscape. As a Creator, it's essential to ensure that your content reaches as many fans as possible, and Aspen's minting distribution tools makes it easier than ever to achieve this goal.</p>
<p>Don't let the divide between web2 and web3 hold you back anymore. Make waves on and offline with Aspen's minting distribution tools, ready to hit inboxes near you.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


How to Reach Your Web2 Audiences with Aspen's Distribution Tools

## 24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen

To show you just how easy it is to mint on Aspen, we’ve rounded up 25 daily tasks that now take the same amount of time as launching your collection (and [storefront!](/storefront))

1. Find the perfect .gif to drop in your favorite alpha Discord<br><br>![](/uploads/kramer-typing-gif.crdownload)
2. Plug your day job work into ChatGPT and make lunch plans
3. Make another SBF meme&nbsp;
4. Find 5 landing pages that say “to bring the next billion users to Web3”
5. Delete all the newsletters in your email inbox that you never get around to unsubscribing from
6. Take that serotonin walk around the block you’ve been telling yourself you’ll start
7. Export your email contacts from your [Aspen storefront](/storefront) and send your subscribers a little ‘hello’
8. Clean up your Hinge inbox
9. Protect your IP and spin up collection terms and conditions using our Template Library
10. Finally respond to those Twitter DMs
11. Avoid delivery fees and force yourself to actually call in your thai food order&nbsp;
12. Call your Mom back
13. Start that load of laundry you’ve been staring at all week
14. Walk next door for your third iced coffee (we won’t tell)
15. Try [Craiyon’s AI Image Generator](https://www.craiyon.com/)to get the creative juices flowing for your next collection
16. Make a new Airbnb wishlist to celebrate your next drop (manifesting)
17. Mute the Instagram stories of the people you went to high school with
18. Check the status of your tax returns
19. Test for any broken links on your website or social media bios
20. Register to vote ([<u>really!</u>](https://www.usvotefoundation.org/))
21. Water. Your. Plants.
22. In fact, have a glass of water yourself.&nbsp;
23. Troll StockX’s Release Calendar
24. Order a white noise machine from Amazon to drown out the noise of your roommate’s weird taste in music intruding on your late-night sketch sessions

Realistically, it probably took you longer to make it through this list than it would to drop a new collection on Aspen.&nbsp;

Whether you are a diehard Degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.

So we don’t take up anymore of your time, [let’s get started.](https://app.aspenft.io/)

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen</h2>
<p>To show you just how easy it is to mint on Aspen, we’ve rounded up 25 daily tasks that now take the same amount of time as launching your collection (and <a href="/storefront">storefront!</a>)</p>
<ol>
<li>Find the perfect .gif to drop in your favorite alpha Discord<br><br><img src="/uploads/kramer-typing-gif.crdownload" alt=""></li>
<li>Plug your day job work into ChatGPT and make lunch plans</li>
<li>Make another SBF meme </li>
<li>Find 5 landing pages that say “to bring the next billion users to Web3”</li>
<li>Delete all the newsletters in your email inbox that you never get around to unsubscribing from</li>
<li>Take that serotonin walk around the block you’ve been telling yourself you’ll start</li>
<li>Export your email contacts from your <a href="/storefront">Aspen storefront</a> and send your subscribers a little ‘hello’</li>
<li>Clean up your Hinge inbox</li>
<li>Protect your IP and spin up collection terms and conditions using our Template Library</li>
<li>Finally respond to those Twitter DMs</li>
<li>Avoid delivery fees and force yourself to actually call in your thai food order </li>
<li>Call your Mom back</li>
<li>Start that load of laundry you’ve been staring at all week</li>
<li>Walk next door for your third iced coffee (we won’t tell)</li>
<li>Try <a href="https://www.craiyon.com/">Craiyon’s AI Image Generator</a>to get the creative juices flowing for your next collection</li>
<li>Make a new Airbnb wishlist to celebrate your next drop (manifesting)</li>
<li>Mute the Instagram stories of the people you went to high school with</li>
<li>Check the status of your tax returns</li>
<li>Test for any broken links on your website or social media bios</li>
<li>Register to vote (<a href="https://www.usvotefoundation.org/"><u>really!</u></a>)</li>
<li>Water. Your. Plants.</li>
<li>In fact, have a glass of water yourself. </li>
<li>Troll StockX’s Release Calendar</li>
<li>Order a white noise machine from Amazon to drown out the noise of your roommate’s weird taste in music intruding on your late-night sketch sessions</li>
</ol>
<p>Realistically, it probably took you longer to make it through this list than it would to drop a new collection on Aspen. </p>
<p>Whether you are a diehard Degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.</p>
<p>So we don’t take up anymore of your time, <a href="https://app.aspenft.io/">let’s get started.</a></p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Better than an AI assistant, Aspen's no-code minting tools unlock the ability to power through complex mint processes in just minutes

24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen

## **What's a Marketing Drop? Exploring Aspen's Minting Engine**

As the world of web3 continues to evolve, creators are constantly on the lookout for innovative ways to stand out and generate revenue. In this post, we'll dive into Aspen's Marketing Drop, a powerful feature of the Aspen Minting Engine that provides a unique solution for creators to bring their projects to life and reach new members.

Buckle up as we explore the ins and outs of Marketing Drops and how they can help elevate your Web3 presence.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Claim-your-storefront1@3x.png" /></a>

### **The Power of Marketing Drops**

Marketing Drops take your projects to the next level by enabling you to create innovative distribution strategies utilizing both claim links and QR codes. They allow you to expand past conventional web3 marketing techniques, helping you connect with your audience (or reach new members!) in new and creative ways.

With Marketing Drops, you can place QR codes at events, on merchandise, or across the metaverse, giving you a fresh and engaging approach to reach potential collectors. Moreover, you can integrate your drops with email, guerrilla, and VR/AR marketing strategies, ensuring your project or brand leaves a lasting impression.

### **The Game Changer:<br>Marketing Drops in the Web3 Ecosystem**

Marketing Drops are a net new addition to the Web3 ecosystem, transforming the way NFTs are perceived and utilized.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Claim-your-storefront2@3x.png" /></a></p>

Instead of simply being products-for-sale, Marketing Drops turn NFTs into engaging tools that have the power to capture new audiences and drive community engagement.

By replacing one-way messaging with meaningful content and utility, Marketing Drops allow creators to build deeper connections with their community, fostering loyalty and long-term growth.

This innovative approach opens up a world of possibilities for creators to engage, entertain, and empower their audiences in Web3.

### **Supercharging Marketing Mints with Storefronts**

Aspen's Marketing Mints are further powered by storefronts, which allow you to create, market, distribute, and sell your creations to the members of your community. Whether you're just starting out or already established in the Web3 space, having a well-designed storefront is vital to your online presence.

Customize your storefront with your branding, create advertising sections with custom call-to-actions, and even run your own aggregated marketplace. With Aspen, scaling your project has never been easier.

Aspen's Marketing Drop and Minting Engine offer an unparalleled solution for creators looking to make waves in the Web3 space. By leveraging the power of innovative distribution strategies, QR codes, and customizable storefronts, you can take your project to new heights and ensure you stay ahead of the curve.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Claim-your-storefront3@3x.png" /></a>

<h2><strong>What's a Marketing Drop? Exploring Aspen's Minting Engine</strong></h2>
<p>As the world of web3 continues to evolve, creators are constantly on the lookout for innovative ways to stand out and generate revenue. In this post, we'll dive into Aspen's Marketing Drop, a powerful feature of the Aspen Minting Engine that provides a unique solution for creators to bring their projects to life and reach new members.</p>
<p>Buckle up as we explore the ins and outs of Marketing Drops and how they can help elevate your Web3 presence.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Claim-your-storefront1@3x.png" /></a></p>
<h3><strong>The Power of Marketing Drops</strong></h3>
<p>Marketing Drops take your projects to the next level by enabling you to create innovative distribution strategies utilizing both claim links and QR codes. They allow you to expand past conventional web3 marketing techniques, helping you connect with your audience (or reach new members!) in new and creative ways.</p>
<p>With Marketing Drops, you can place QR codes at events, on merchandise, or across the metaverse, giving you a fresh and engaging approach to reach potential collectors. Moreover, you can integrate your drops with email, guerrilla, and VR/AR marketing strategies, ensuring your project or brand leaves a lasting impression.</p>
<h3><strong>The Game Changer:<br>Marketing Drops in the Web3 Ecosystem</strong></h3>
<p>Marketing Drops are a net new addition to the Web3 ecosystem, transforming the way NFTs are perceived and utilized.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Claim-your-storefront2@3x.png" /></a></p>
<p>Instead of simply being products-for-sale, Marketing Drops turn NFTs into engaging tools that have the power to capture new audiences and drive community engagement.</p>
<p>By replacing one-way messaging with meaningful content and utility, Marketing Drops allow creators to build deeper connections with their community, fostering loyalty and long-term growth.</p>
<p>This innovative approach opens up a world of possibilities for creators to engage, entertain, and empower their audiences in Web3.</p>
<h3><strong>Supercharging Marketing Mints with Storefronts</strong></h3>
<p>Aspen's Marketing Mints are further powered by storefronts, which allow you to create, market, distribute, and sell your creations to the members of your community. Whether you're just starting out or already established in the Web3 space, having a well-designed storefront is vital to your online presence.</p>
<p>Customize your storefront with your branding, create advertising sections with custom call-to-actions, and even run your own aggregated marketplace. With Aspen, scaling your project has never been easier.</p>
<p>Aspen's Marketing Drop and Minting Engine offer an unparalleled solution for creators looking to make waves in the Web3 space. By leveraging the power of innovative distribution strategies, QR codes, and customizable storefronts, you can take your project to new heights and ensure you stay ahead of the curve.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Claim-your-storefront3@3x.png" /></a></p>


Exploring Aspen's Minting Engine

What is a Marketing Drop? 

## Empowering Web3 Creators with Aspen's Standard Mints: A No-Code Revolution

###

Aspen is dedicated to empowering creators with the tools and flexibility they need to thrive in the web3 ecosystem. With our Standard and [Marketing Mints](/blog/what-s-a-marketing-drop), we're providing creators with more avenues to generate revenue. This article will delve into the power and potential of Standard Mints. If you're seeking innovative distribution strategies to engage your community, Aspen's marketing toolkit caters to a broad spectrum of creative visions.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

The web3 universe has evolved significantly beyond the initial 10k PFP trading hype. Traditional creators like [Steinza](/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t) have tapped into the potential of generating revenue in areas where Web2 couldn't penetrate. Aspen is now elevating the game with our Creator-centric platform, including Standard Drops.

With no-code tools, unmatched versatility, and state-of-the-art features, Aspen simplifies the process for artists and creators to leverage the power of web3.

### Dive into the Future of Web3 with Aspen Custom Smart Contracts: Mint in Minutes

Aspen's robust no-code tools allow you to craft a custom smart contract in mere minutes. With our top-tier tooling, your mint can be as simple or advanced as you desire. This means you can concentrate on the creative aspect of your work, free from technical complexities, without surrendering ownership of your smart contract to a marketplace.

### **Multimedia Capabilities: Mint Beyond Images**

Aspen's multimedia capabilities broaden the creative possibilities for creators by allowing them to mint not just images, but also music, video, and other multimedia items as NFTs. This opens up new avenues for artists to express themselves, engage with their audience, and generate revenue through various forms of digital art. From musicians to filmmakers, graphic designers to animators — Aspen's multimedia support empowers creators to bring their visions to life in the ever-expanding world of web3.

### Multi-Chain Minting for Optimal Flexibility

One of the most significant challenges creators face when planning a mint is the limitations of a single blockchain. Aspen's minting toolkit overcomes this hurdle by offering multi-chain minting, enabling you to tap into different blockchains, ensuring that you have the flexibility you need to maximize your digital art's exposure and revenue generation.

Currently, Aspen supports projects across Ethereum, Polygon, Palm, and Canto.

### **First-to-Market IP Solution: NFTs with On-Chain Terms and Conditions**

With over a decade of experience at the intersection of blockchain and legal technology, our team recognizes the importance of intellectual property protection for creators. That's why we've developed a first-to-market IP solution that enables creators to attach customizable, on-chain terms and conditions to their NFTs.

This innovative feature allows artists to define the rights and usage guidelines for their work, ensuring their creations are protected and used according to their wishes. With Aspen's on-chain terms and conditions, creators can maintain control over their intellectual property while fostering a healthy ecosystem for digital art and content.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **Phased Distribution with Allowlists**

Aspen's allowlist tools are designed to integrate seamlessly into your go-to-market campaigns and community-building initiatives. This powerful feature enables you to reward early adopters, cultivate loyalty among your audience, and create a sense of exclusivity that boosts demand for your creations.

By implementing phased distribution and offering exclusive access to your NFTs for select groups, you can build anticipation, generate buzz, and establish a strong foundation for your web3 community. With Aspen's allowlists, you have the tools you need to strategically launch your digital art and maximize its impact in the ever-evolving web3 landscape.

### **Automated Scheduling: Streamline Your Drops**

Managing the release of your digital art can be complex and time-consuming. With Aspen's automated scheduling feature, you can set up your releases in advance and let our platform handle the rest.

Whether you have multiple drops lined up or you want to keep your fans engaged with regular releases, automated scheduling ensures that your creations hit the market at the perfect time. If you can schedule a Slack message or an email, why not your NFTs?

### **Primary and Royalty Revenue Splitting Across Multiple Wallets**

Web3 projects are often a collaborative effort, which is why we've implemented primary and royalty revenue splitting across any number of wallets. Using Aspen’s Creator Platform, you can fairly and transparently split or share revenue, whether it's with a co-creator, a platform, or a charity. Say goodbye to complicated revenue-sharing agreements and enjoy seamless, hassle-free transactions with just a few clicks.

### **Embrace the Future of Web3 with Aspen**

Starting with Standard Drops, Aspen is revolutionizing the way creators build brands and businesses in web3. Our no-code tools, multimedia capabilities, multi-chain minting, on-chain terms and conditions, phased distribution, automated scheduling, and revenue splitting features make it easy for artists and creators of all kinds to generate revenue and engage their audience in the rapidly growing creator economy.

Plan your next drop with <a target="_blank" href="https://app.aspenft.io/">Aspen</a> now and unlock your full earning potential!

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Empowering Web3 Creators with Aspen's Standard Mints: A No-Code Revolution</h2>
<h3></h3>
<p>Aspen is dedicated to empowering creators with the tools and flexibility they need to thrive in the web3 ecosystem. With our Standard and <a href="/blog/what-s-a-marketing-drop">Marketing Mints</a>, we're providing creators with more avenues to generate revenue. This article will delve into the power and potential of Standard Mints. If you're seeking innovative distribution strategies to engage your community, Aspen's marketing toolkit caters to a broad spectrum of creative visions.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>The web3 universe has evolved significantly beyond the initial 10k PFP trading hype. Traditional creators like <a href="/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza</a> have tapped into the potential of generating revenue in areas where Web2 couldn't penetrate. Aspen is now elevating the game with our Creator-centric platform, including Standard Drops.</p>
<p>With no-code tools, unmatched versatility, and state-of-the-art features, Aspen simplifies the process for artists and creators to leverage the power of web3.</p>
<h3>Dive into the Future of Web3 with Aspen Custom Smart Contracts: Mint in Minutes</h3>
<p>Aspen's robust no-code tools allow you to craft a custom smart contract in mere minutes. With our top-tier tooling, your mint can be as simple or advanced as you desire. This means you can concentrate on the creative aspect of your work, free from technical complexities, without surrendering ownership of your smart contract to a marketplace.</p>
<h3><strong>Multimedia Capabilities: Mint Beyond Images</strong></h3>
<p>Aspen's multimedia capabilities broaden the creative possibilities for creators by allowing them to mint not just images, but also music, video, and other multimedia items as NFTs. This opens up new avenues for artists to express themselves, engage with their audience, and generate revenue through various forms of digital art. From musicians to filmmakers, graphic designers to animators — Aspen's multimedia support empowers creators to bring their visions to life in the ever-expanding world of web3.</p>
<h3>Multi-Chain Minting for Optimal Flexibility</h3>
<p>One of the most significant challenges creators face when planning a mint is the limitations of a single blockchain. Aspen's minting toolkit overcomes this hurdle by offering multi-chain minting, enabling you to tap into different blockchains, ensuring that you have the flexibility you need to maximize your digital art's exposure and revenue generation.</p>
<p>Currently, Aspen supports projects across Ethereum, Polygon, Palm, and Canto.</p>
<h3><strong>First-to-Market IP Solution: NFTs with On-Chain Terms and Conditions</strong></h3>
<p>With over a decade of experience at the intersection of blockchain and legal technology, our team recognizes the importance of intellectual property protection for creators. That's why we've developed a first-to-market IP solution that enables creators to attach customizable, on-chain terms and conditions to their NFTs.</p>
<p>This innovative feature allows artists to define the rights and usage guidelines for their work, ensuring their creations are protected and used according to their wishes. With Aspen's on-chain terms and conditions, creators can maintain control over their intellectual property while fostering a healthy ecosystem for digital art and content.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Phased Distribution with Allowlists</strong></h3>
<p>Aspen's allowlist tools are designed to integrate seamlessly into your go-to-market campaigns and community-building initiatives. This powerful feature enables you to reward early adopters, cultivate loyalty among your audience, and create a sense of exclusivity that boosts demand for your creations.</p>
<p>By implementing phased distribution and offering exclusive access to your NFTs for select groups, you can build anticipation, generate buzz, and establish a strong foundation for your web3 community. With Aspen's allowlists, you have the tools you need to strategically launch your digital art and maximize its impact in the ever-evolving web3 landscape.</p>
<h3><strong>Automated Scheduling: Streamline Your Drops</strong></h3>
<p>Managing the release of your digital art can be complex and time-consuming. With Aspen's automated scheduling feature, you can set up your releases in advance and let our platform handle the rest.</p>
<p>Whether you have multiple drops lined up or you want to keep your fans engaged with regular releases, automated scheduling ensures that your creations hit the market at the perfect time. If you can schedule a Slack message or an email, why not your NFTs?</p>
<h3><strong>Primary and Royalty Revenue Splitting Across Multiple Wallets</strong></h3>
<p>Web3 projects are often a collaborative effort, which is why we've implemented primary and royalty revenue splitting across any number of wallets. Using Aspen’s Creator Platform, you can fairly and transparently split or share revenue, whether it's with a co-creator, a platform, or a charity. Say goodbye to complicated revenue-sharing agreements and enjoy seamless, hassle-free transactions with just a few clicks.</p>
<h3><strong>Embrace the Future of Web3 with Aspen</strong></h3>
<p>Starting with Standard Drops, Aspen is revolutionizing the way creators build brands and businesses in web3. Our no-code tools, multimedia capabilities, multi-chain minting, on-chain terms and conditions, phased distribution, automated scheduling, and revenue splitting features make it easy for artists and creators of all kinds to generate revenue and engage their audience in the rapidly growing creator economy.</p>
<p>Plan your next drop with <a target="_blank" href="https://app.aspenft.io/">Aspen</a> now and unlock your full earning potential!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Amplify Your Web3 Success with Aspen's Innovative Tools

Empowering Web3 Creators with Aspen's Standard Mints: A No-Code Revolution

## Mastering Your Web3 Mint: A Comprehensive Guide for Creators

Congratulations! You've made the exciting decision to launch your NFT collection. But what's next?

Launching a web3 digital collectible or NFT project is a potent tool for creators seeking to raise funds, foster communities, and establish markets for their work. By minting your tokens on a platform tailored for creators, you can harness the power of blockchain technology and open up new opportunities for yourself, your brand, or your business.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

### Navigating Web3 Jargon:<br>Simplifying the Complex

A web3 mint and an e-commerce product launch share many similarities. Both involve meticulous planning, execution, and engagement with a target audience to sell a product. When a brand or entrepreneur launches a new product, they strategize the launch with design, marketing, communications, and product teams to identify the best opportunities to engage with potential customers and generate interest and excitement. The goal (and the process!) is not much different for web3 creators launching a new NFT collection.

While navigating buzzwords like 'transaction hash' and 'metadata' can feel daunting if you're new to web3, visualizing your mint as if you're launching a new product can help keep you on track and focused on maximizing your results. If you're a veteran, our only advice here is to not get distracted by the latest trends on crypto Twitter and stay focused on hitting your targets.

### Steps to a Successful Web3 Mint

In this guide, we'll provide you with the key steps and insights you need to plan and execute a successful web3 mint.

We'll cover topics such as identifying your goals and objectives, choosing the right platform, planning your minting strategy, engaging with the community, and preparing for potential challenges.

By following the steps outlined in this guide, you can execute a successful web3 mint that helps you achieve your project's goals and objectives.

So, let's start there:

### **Identify your goals and objectives**

Before you begin to plan a new project, it's crucial to know what you want to achieve. Are you looking to raise funds to scale your business? Do you want to build a community around a specific cause? Or perhaps you want to increase community engagement by incentivizing active participation?

Identifying your goals and objectives will help you focus your efforts to execute a successful mint. If you don't have a clear objective yet, spend some time reviewing our list of the 10 most popular goals of NFT projects below:

1. Generate brand or project awareness by offering NFTs with high-value utility to garner interest.
2. Mobilize a web2 cause-based community into web3.
3. Provide unique, collectible, or 1 of 1 items to your fans or supporters.
4. Offer rewards and/or incentives to your community for engagement.
5. Enable fans to access exclusive content or experiences.
6. Provide a way for supporters to show their support and affiliation with your brand.
7. Create a way for collectors to contribute to the development of the project.
8. Enable your community to own a piece of their favorite project.
9. Provide an innovative way for customers to connect their digital and physical brand experiences.
10. Monetize branded content by providing access tokens via NFTs.

Note, a number of these goals work with pre-existing communities.

### **Choose the right project type**

Now that you have a clearly defined goal, it's time to determine what kind of NFTs you want to create. This will largely be determined by your medium if you're an artist.

Brands and non-art based projects should choose an NFT type that can help them achieve the goals of their project without overcomplicating the process or experience for their target audience.

Here are a few examples of different NFT types and the projects and communities with which they are most compatible:

* **Collectibles**<br>Digital collectibles are unique digital assets that can be collected and traded, similar to physical collectibles such as trading cards or stamps. These are great for projects involving gamification or social networking elements, intending to utilize Swap programs, or who want to encourage community members to interact with each other.

* **Digital Art**<br>Illustrators, animators, videographers, this one's for you. Physical artists have also experimented with creating digital representations of their sketch, painting, and sculpture work and attaching them to NFTs. Digital Art NFTs are a great choice for artists looking to scale awareness for their work, connect directly with fans, and as a revenue stream to support their creative processes — all while protecting their personal IP made possible by <a target="_blank" href="https://aspenft.io/minting">Aspen’s legal plug-in</a>.

* **Generative Art**<br>Do you work at the intersection of art and AI? Generative Art NFTs can be generated by using algorithms, machine learning models, or other computational processes to automatically generate art. This can be done by writing code that creates images, audio, or other forms of digital media based on certain inputs or rules. Generative art is a powerful option for web3 artists looking to explore new creative possibilities and create unique, one-of-a-kind works of art. If you are an artist interested in finding out more about generative art, learn more [here.](/blog/how-to-create-generative-art-using-ai)

* **Gaming Items**<br>If you don’t already have a game or gaming elements within your project or brand portfolio — we don’t recommend creating a game just to use gaming NFTs. That being said, if your project is gaming-centric, NFTs can be a great way to generate additional revenue while providing elevated gameplay opportunities for users.

* **Digital Ticket Stubs and Moments**<br>Musicians, comedians, and other live performance artists aren’t the only groups who can use NFTs as passes. Sports teams, theater groups, non-profits, or other event-centric organizations can use NFTs to represent virtual tickets to live or recorded events or offer limited edition NFTs that unlock access to special experiences, such as backstage access, meet-and-greets, or even drink tickets for a bar event. Recently, [Steinza](/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t) used Aspen to grant his concert-goers an NFT that contained a digital version of his Nashville performance and granted them a spot on his allowlist for the concert memories mint.

### **Choose the right platform**

Now that you have a clear project goal and format decided, it's time to begin researching minting and marketplace platforms that can best support your team and project as you work to meet your targets.

There are a few key factors that any web3 Creator should consider when choosing which non-fungible token (NFT) platform to launch their project on.

These include:

### **Compatibility with the creator's desired blockchain**

It's important to ensure that the NFT platform you select is compatible with the blockchain that you intend to use for your project. Some NFT platforms may only support certain blockchains, such as Ethereum, while others may support multiple blockchains. Aspen currently supports Ethereum, Polygon, Canton, and Palm.

### **Fees and Costs**

It's important to understand the fees and costs associated with using different NFT platforms, as these can vary significantly. This includes transaction fees, listing fees, and other building or transacting costs that your project may incur based on collection size and minting phases. It's also worth considering whether the platform offers any discounts or incentives for Creators.

### **Ease of Use**

Before deciding, contact your top three choices for a demo to understand the level of technical expertise needed to use each platform. Ask questions about the process of creating and selling NFTs as well as the options you have to customize and brand your project’s collection page. A platform that is easy to use and navigate will likely be more attractive to both Creators and Collectors.

### **Creator Rights and Royalties**

As many marketplaces move to zero or optional royalties, make sure you select a platform that supports Creator royalties and has policies in place that protect your ability to generate revenue from secondary sales. If you’re wondering, <a target="_blank" href="/royalties">royalties will always be protected on Aspen </a>— we’re where web3 Creators make money, because we know providing utility isn’t free.

Most NFT platforms will have information about their royalty policies available on their websites, often in their terms of service or FAQ sections; research the platform's website to find an updated copy of their policies.<br><br>After reviewing a platform’s Royalties Policy and any related social media posts or customer support articles, be sure to check online forums and communities and reach out to other creators directly to learn more about others’ experiences in navigating royalty payments and protections across different platforms.

### **Contractual Obligations and Collection Terms and Conditions**

Web3 collectibles are at a crucial intersection as they grow beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the technology powering next-generation digital asset ownership. To date, many Creators, musicians, brands and content houses have been limited in their ability to pursue commercial NFT opportunities due to a glaring roadblock: most NFT smart contracts are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty.<br><br>Aspen’s integrated, customizable and on-chain terms and conditions alleviate IP pain points for the ecosystem, unlocking unprecedented utility opportunities for the owners of legally protected IP. If you are interested in creating an NFT collection that involves protected IP, read about how [National Lampoon brought their famed IP into web3 with Aspen](/blog/national-lampoon-selects-aspen-to-power-nft-strategy).

### **Community and Support**

Consider the size and activity of the platform's community and transaction volume as well as the level of support available to new creator partners. A platform with a large and active community can help to drive awareness and sales of your collection, while reliable customer success is valuable if you are new to the process or are working with a distributed team who may have questions throughout the creation and minting processes.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>

### **Marketability and visibility**

Lastly, consider the overall marketability and visibility of the platform — including the reach of the platform's marketing efforts and the platform's reputation within the web3 community. A platform with a strong market presence and reputation can help to drive sales and interest in your project while ensuring your audience does not encounter unnecessary difficulty during the mint.

There are many different platforms that you can use to create a web3 mint, each with its own strengths and weaknesses. It's important to choose a platform that is well-suited to your project and your individual or teams’ working style — so take the time to research and compare the different options before making a decision.

### **Plan your minting strategy**

You’re getting close! Now that you have decided on a platform, it's time to plan your minting strategy. This involves deciding on the total number of tokens you want to mint, the price of each token, the token utility, and the timeline for the mint.<br><br>To maximize your results, use your project goals and NFT types from Steps 1 and 2 to help inform your collection size, utility and pricing. While it can be tempting to launch a large collection or attach a high price tag to generate more revenue — it's important to strike the right balance between providing enough tokens to meet actual demand while also ensuring that each token has definitive value to its eventual holder. Before finalizing pricing, ensure your collection is priced reasonably for your target audience based on age, income and geographic location demographics.

### **Engage with the community**

A successful web3 mint is not just about nailing the technical and strategic aspects of minting — you also need to find a community for your project!<br><br>Setting up a Discord, Twitter, Instagram and Facebook presence or trying to convert web2 fans into web3 customers can be overwhelming — even for large brands and projects supported by marketing agencies let alone for solopreneurs and small teams. Start by defining what community means to your project and how that community can benefit from purchasing an NFT in your collection.<br><br>Once those ideas have crystallized, identify where your target audience lives and plays on and offline and brainstorm opportunities to meet them in the spaces they already frequent. Not every project needs to have a presence on every social media platform — in fact, we don’t recommend they do! Growing an audience across multiple platforms requires a huge time investment which may not be feasible for every project or Creator. Commit to being visible and active only on the platforms and forums that your community uses often and values most.

### **Be prepared for challenges**

As with any project, there may be challenges and obstacles along the way. Some common challenges include lack of awareness and visibility, competition, technical challenges, and setting the right price point. Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community.

### **Lack of awareness and visibility**

It can be difficult to get the word out about a new NFT collection, especially if the creator is just starting out. This can make it challenging to attract buyers and drive sales. If you find yourself struggling to reach your audience, re-evaluate your community strategy and connect with other web3 creators to solicit feedback and insights about your project.

### **Competition**

There is a lot of competition in the NFT market, which can make it difficult for new collections to stand out and attract attention, especially if they are relying on organic discovery rather than paid advertising to drive awareness. Ensure that your collection’s utility is directly beneficial to your desired buyers to help cut through the noise.

### **Technical challenges**

There can be a multitude of technical challenges involved in creating and selling NFTs and navigating a new sales platform. Choose a platform partner with a reputable customer success team and a <a target="_blank" href="https://help.aspenft.io/en/">robust resources library</a> to avoid launch delays and to maximize customer experience for your buyers.

### **Setting the right price point**

Pricing strategy can be difficult! If you’re almost to the finish line but have been waiting to launch because you’re stuck crunching numbers, we can help!

Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community. By staying focused, persistent, and open to new ideas, you can overcome any challenges and create a successful web3 mint.

### **Ready, Set, Mint**

Congratulations on taking the first step towards creating a successful web3 mint! This exciting journey requires careful planning and execution in order to reach your goals and make your mark in web3.

By identifying your objectives, choosing the right project type and platform, crafting a minting strategy, engaging with the community, and being prepared for challenges, you can set yourself up to meet your organizational and financial targets. Whether you're looking to raise funds, build a community, or monetize your brand — launching a web3 digital asset collection offers endless and empowering possibilities for creators.

Follow the steps outlined in this guide and let your creativity shine as you launch a web3 mint that truly stands out. Welcome to your web3 future!

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2>Mastering Your Web3 Mint: A Comprehensive Guide for Creators</h2>
<p>Congratulations! You've made the exciting decision to launch your NFT collection. But what's next?</p>
<p>Launching a web3 digital collectible or NFT project is a potent tool for creators seeking to raise funds, foster communities, and establish markets for their work. By minting your tokens on a platform tailored for creators, you can harness the power of blockchain technology and open up new opportunities for yourself, your brand, or your business.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<h3>Navigating Web3 Jargon:<br>Simplifying the Complex</h3>
<p>A web3 mint and an e-commerce product launch share many similarities. Both involve meticulous planning, execution, and engagement with a target audience to sell a product. When a brand or entrepreneur launches a new product, they strategize the launch with design, marketing, communications, and product teams to identify the best opportunities to engage with potential customers and generate interest and excitement. The goal (and the process!) is not much different for web3 creators launching a new NFT collection.</p>
<p>While navigating buzzwords like 'transaction hash' and 'metadata' can feel daunting if you're new to web3, visualizing your mint as if you're launching a new product can help keep you on track and focused on maximizing your results. If you're a veteran, our only advice here is to not get distracted by the latest trends on crypto Twitter and stay focused on hitting your targets.</p>
<h3>Steps to a Successful Web3 Mint</h3>
<p>In this guide, we'll provide you with the key steps and insights you need to plan and execute a successful web3 mint.</p>
<p>We'll cover topics such as identifying your goals and objectives, choosing the right platform, planning your minting strategy, engaging with the community, and preparing for potential challenges.</p>
<p>By following the steps outlined in this guide, you can execute a successful web3 mint that helps you achieve your project's goals and objectives.</p>
<p>So, let's start there:</p>
<h3><strong>Identify your goals and objectives</strong></h3>
<p>Before you begin to plan a new project, it's crucial to know what you want to achieve. Are you looking to raise funds to scale your business? Do you want to build a community around a specific cause? Or perhaps you want to increase community engagement by incentivizing active participation?</p>
<p>Identifying your goals and objectives will help you focus your efforts to execute a successful mint. If you don't have a clear objective yet, spend some time reviewing our list of the 10 most popular goals of NFT projects below:</p>
<ol>
<li>Generate brand or project awareness by offering NFTs with high-value utility to garner interest.</li>
<li>Mobilize a web2 cause-based community into web3.</li>
<li>Provide unique, collectible, or 1 of 1 items to your fans or supporters.</li>
<li>Offer rewards and/or incentives to your community for engagement.</li>
<li>Enable fans to access exclusive content or experiences.</li>
<li>Provide a way for supporters to show their support and affiliation with your brand.</li>
<li>Create a way for collectors to contribute to the development of the project.</li>
<li>Enable your community to own a piece of their favorite project.</li>
<li>Provide an innovative way for customers to connect their digital and physical brand experiences.</li>
<li>Monetize branded content by providing access tokens via NFTs.</li>
</ol>
<p>Note, a number of these goals work with pre-existing communities.</p>
<h3><strong>Choose the right project type</strong></h3>
<p>Now that you have a clearly defined goal, it's time to determine what kind of NFTs you want to create. This will largely be determined by your medium if you're an artist.</p>
<p>Brands and non-art based projects should choose an NFT type that can help them achieve the goals of their project without overcomplicating the process or experience for their target audience.</p>
<p>Here are a few examples of different NFT types and the projects and communities with which they are most compatible:</p>
<ul>
<li>
<p><strong>Collectibles</strong><br>Digital collectibles are unique digital assets that can be collected and traded, similar to physical collectibles such as trading cards or stamps. These are great for projects involving gamification or social networking elements, intending to utilize Swap programs, or who want to encourage community members to interact with each other.</p>
</li>
<li>
<p><strong>Digital Art</strong><br>Illustrators, animators, videographers, this one's for you. Physical artists have also experimented with creating digital representations of their sketch, painting, and sculpture work and attaching them to NFTs. Digital Art NFTs are a great choice for artists looking to scale awareness for their work, connect directly with fans, and as a revenue stream to support their creative processes — all while protecting their personal IP made possible by <a target="_blank" href="https://aspenft.io/minting">Aspen’s legal plug-in</a>.</p>
</li>
<li>
<p><strong>Generative Art</strong><br>Do you work at the intersection of art and AI? Generative Art NFTs can be generated by using algorithms, machine learning models, or other computational processes to automatically generate art. This can be done by writing code that creates images, audio, or other forms of digital media based on certain inputs or rules. Generative art is a powerful option for web3 artists looking to explore new creative possibilities and create unique, one-of-a-kind works of art. If you are an artist interested in finding out more about generative art, learn more <a href="/blog/how-to-create-generative-art-using-ai">here.</a></p>
</li>
<li>
<p><strong>Gaming Items</strong><br>If you don’t already have a game or gaming elements within your project or brand portfolio — we don’t recommend creating a game just to use gaming NFTs. That being said, if your project is gaming-centric, NFTs can be a great way to generate additional revenue while providing elevated gameplay opportunities for users.</p>
</li>
<li>
<p><strong>Digital Ticket Stubs and Moments</strong><br>Musicians, comedians, and other live performance artists aren’t the only groups who can use NFTs as passes. Sports teams, theater groups, non-profits, or other event-centric organizations can use NFTs to represent virtual tickets to live or recorded events or offer limited edition NFTs that unlock access to special experiences, such as backstage access, meet-and-greets, or even drink tickets for a bar event. Recently, <a href="/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza</a> used Aspen to grant his concert-goers an NFT that contained a digital version of his Nashville performance and granted them a spot on his allowlist for the concert memories mint.</p>
</li>
</ul>
<h3><strong>Choose the right platform</strong></h3>
<p>Now that you have a clear project goal and format decided, it's time to begin researching minting and marketplace platforms that can best support your team and project as you work to meet your targets.</p>
<p>There are a few key factors that any web3 Creator should consider when choosing which non-fungible token (NFT) platform to launch their project on.</p>
<p>These include:</p>
<h3><strong>Compatibility with the creator's desired blockchain</strong></h3>
<p>It's important to ensure that the NFT platform you select is compatible with the blockchain that you intend to use for your project. Some NFT platforms may only support certain blockchains, such as Ethereum, while others may support multiple blockchains. Aspen currently supports Ethereum, Polygon, Canton, and Palm.</p>
<h3><strong>Fees and Costs</strong></h3>
<p>It's important to understand the fees and costs associated with using different NFT platforms, as these can vary significantly. This includes transaction fees, listing fees, and other building or transacting costs that your project may incur based on collection size and minting phases. It's also worth considering whether the platform offers any discounts or incentives for Creators.</p>
<h3><strong>Ease of Use</strong></h3>
<p>Before deciding, contact your top three choices for a demo to understand the level of technical expertise needed to use each platform. Ask questions about the process of creating and selling NFTs as well as the options you have to customize and brand your project’s collection page. A platform that is easy to use and navigate will likely be more attractive to both Creators and Collectors.</p>
<h3><strong>Creator Rights and Royalties</strong></h3>
<p>As many marketplaces move to zero or optional royalties, make sure you select a platform that supports Creator royalties and has policies in place that protect your ability to generate revenue from secondary sales. If you’re wondering, <a target="_blank" href="/royalties">royalties will always be protected on Aspen </a>— we’re where web3 Creators make money, because we know providing utility isn’t free.</p>
<p>Most NFT platforms will have information about their royalty policies available on their websites, often in their terms of service or FAQ sections; research the platform's website to find an updated copy of their policies.<br><br>After reviewing a platform’s Royalties Policy and any related social media posts or customer support articles, be sure to check online forums and communities and reach out to other creators directly to learn more about others’ experiences in navigating royalty payments and protections across different platforms.</p>
<h3><strong>Contractual Obligations and Collection Terms and Conditions</strong></h3>
<p>Web3 collectibles are at a crucial intersection as they grow beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the technology powering next-generation digital asset ownership. To date, many Creators, musicians, brands and content houses have been limited in their ability to pursue commercial NFT opportunities due to a glaring roadblock: most NFT smart contracts are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty.<br><br>Aspen’s integrated, customizable and on-chain terms and conditions alleviate IP pain points for the ecosystem, unlocking unprecedented utility opportunities for the owners of legally protected IP. If you are interested in creating an NFT collection that involves protected IP, read about how <a href="/blog/national-lampoon-selects-aspen-to-power-nft-strategy">National Lampoon brought their famed IP into web3 with Aspen</a>.</p>
<h3><strong>Community and Support</strong></h3>
<p>Consider the size and activity of the platform's community and transaction volume as well as the level of support available to new creator partners. A platform with a large and active community can help to drive awareness and sales of your collection, while reliable customer success is valuable if you are new to the process or are working with a distributed team who may have questions throughout the creation and minting processes.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>
<h3><strong>Marketability and visibility</strong></h3>
<p>Lastly, consider the overall marketability and visibility of the platform — including the reach of the platform's marketing efforts and the platform's reputation within the web3 community. A platform with a strong market presence and reputation can help to drive sales and interest in your project while ensuring your audience does not encounter unnecessary difficulty during the mint.</p>
<p>There are many different platforms that you can use to create a web3 mint, each with its own strengths and weaknesses. It's important to choose a platform that is well-suited to your project and your individual or teams’ working style — so take the time to research and compare the different options before making a decision.</p>
<h3><strong>Plan your minting strategy</strong></h3>
<p>You’re getting close! Now that you have decided on a platform, it's time to plan your minting strategy. This involves deciding on the total number of tokens you want to mint, the price of each token, the token utility, and the timeline for the mint.<br><br>To maximize your results, use your project goals and NFT types from Steps 1 and 2 to help inform your collection size, utility and pricing. While it can be tempting to launch a large collection or attach a high price tag to generate more revenue — it's important to strike the right balance between providing enough tokens to meet actual demand while also ensuring that each token has definitive value to its eventual holder. Before finalizing pricing, ensure your collection is priced reasonably for your target audience based on age, income and geographic location demographics.</p>
<h3><strong>Engage with the community</strong></h3>
<p>A successful web3 mint is not just about nailing the technical and strategic aspects of minting — you also need to find a community for your project!<br><br>Setting up a Discord, Twitter, Instagram and Facebook presence or trying to convert web2 fans into web3 customers can be overwhelming — even for large brands and projects supported by marketing agencies let alone for solopreneurs and small teams. Start by defining what community means to your project and how that community can benefit from purchasing an NFT in your collection.<br><br>Once those ideas have crystallized, identify where your target audience lives and plays on and offline and brainstorm opportunities to meet them in the spaces they already frequent. Not every project needs to have a presence on every social media platform — in fact, we don’t recommend they do! Growing an audience across multiple platforms requires a huge time investment which may not be feasible for every project or Creator. Commit to being visible and active only on the platforms and forums that your community uses often and values most.</p>
<h3><strong>Be prepared for challenges</strong></h3>
<p>As with any project, there may be challenges and obstacles along the way. Some common challenges include lack of awareness and visibility, competition, technical challenges, and setting the right price point. Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community.</p>
<h3><strong>Lack of awareness and visibility</strong></h3>
<p>It can be difficult to get the word out about a new NFT collection, especially if the creator is just starting out. This can make it challenging to attract buyers and drive sales. If you find yourself struggling to reach your audience, re-evaluate your community strategy and connect with other web3 creators to solicit feedback and insights about your project.</p>
<h3><strong>Competition</strong></h3>
<p>There is a lot of competition in the NFT market, which can make it difficult for new collections to stand out and attract attention, especially if they are relying on organic discovery rather than paid advertising to drive awareness. Ensure that your collection’s utility is directly beneficial to your desired buyers to help cut through the noise.</p>
<h3><strong>Technical challenges</strong></h3>
<p>There can be a multitude of technical challenges involved in creating and selling NFTs and navigating a new sales platform. Choose a platform partner with a reputable customer success team and a <a target="_blank" href="https://help.aspenft.io/en/">robust resources library</a> to avoid launch delays and to maximize customer experience for your buyers.</p>
<h3><strong>Setting the right price point</strong></h3>
<p>Pricing strategy can be difficult! If you’re almost to the finish line but have been waiting to launch because you’re stuck crunching numbers, we can help!</p>
<p>Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community. By staying focused, persistent, and open to new ideas, you can overcome any challenges and create a successful web3 mint.</p>
<h3><strong>Ready, Set, Mint</strong></h3>
<p>Congratulations on taking the first step towards creating a successful web3 mint! This exciting journey requires careful planning and execution in order to reach your goals and make your mark in web3.</p>
<p>By identifying your objectives, choosing the right project type and platform, crafting a minting strategy, engaging with the community, and being prepared for challenges, you can set yourself up to meet your organizational and financial targets. Whether you're looking to raise funds, build a community, or monetize your brand — launching a web3 digital asset collection offers endless and empowering possibilities for creators.</p>
<p>Follow the steps outlined in this guide and let your creativity shine as you launch a web3 mint that truly stands out. Welcome to your web3 future!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Your Step-by-Step Guide to a Successful Web3 Mint

Mastering Your Web3 Mint: A Comprehensive Guide for Creators

## **Do's and Don'ts guide to building utility in web3**

Have you ever thought about the reason you *didn’t* buy something?

Think about the last t-shirt you tried on. There’s always the obvious reasons not to purchase, like:

* It didn’t fit
* You didn’t like the color
* It was sold out before you were able to purchase it

However, even when we **do** like something, it doesn’t always translate into making a purchase.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/3_Deliver-Unparalleled-Utility1@3x.png" /></a>

After passing the initial qualifiers of ‘do I like this’ and ‘can I buy it’ the goods you purchase everyday also undergo an internal value test — whether you’re aware of it or not. Let’s revisit that t-shirt, this process sounds like:

* Does the price of this t-shirt align with the quality and craftsmanship of the garment?
* Does it bring value to my wardrobe and is it something my wardrobe is missing?

Guess what? The same process exists for NFTs.

In a [<u>January report</u>](https://dibbs.io/science-behind-nft-communities) from Dibbs NFT, 64 percent of NFTs have two or more utilities, making up 73 percent of all trading volumes. This data signifies that NFT collections with multiple utilities trade at **higher values** and <u>faster rates</u> than collections with only one utility — which make up just 28 percent of trading volume.

The numbers don’t lie. Today’s collectors are looking for collectibles with meaningful utility and Creators must deliver to keep pace with competition.

Our Director of Creators, Megan Cornelius, put together a definitive (and easily digestible!) list to guide Creators through the utility building process.

Watch now to learn how to focus on your target audience, deliver delight to your community and how to avoid purchase-pausing roadblocks during your next mint.

<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/802788320?h=fffbc7346e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Do and Don&amp;rsquo;ts Guide to Building Utility in Web3"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2><strong>Do's and Don'ts guide to building utility in web3</strong></h2>
<p>Have you ever thought about the reason you <em>didn’t</em> buy something?</p>
<p>Think about the last t-shirt you tried on. There’s always the obvious reasons not to purchase, like:</p>
<ul>
<li>It didn’t fit</li>
<li>You didn’t like the color</li>
<li>It was sold out before you were able to purchase it</li>
</ul>
<p>However, even when we <strong>do</strong> like something, it doesn’t always translate into making a purchase.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/3_Deliver-Unparalleled-Utility1@3x.png" /></a></p>
<p>After passing the initial qualifiers of ‘do I like this’ and ‘can I buy it’ the goods you purchase everyday also undergo an internal value test — whether you’re aware of it or not. Let’s revisit that t-shirt, this process sounds like:</p>
<ul>
<li>Does the price of this t-shirt align with the quality and craftsmanship of the garment?</li>
<li>Does it bring value to my wardrobe and is it something my wardrobe is missing?</li>
</ul>
<p>Guess what? The same process exists for NFTs.</p>
<p>In a <a href="https://dibbs.io/science-behind-nft-communities"><u>January report</u></a> from Dibbs NFT, 64 percent of NFTs have two or more utilities, making up 73 percent of all trading volumes. This data signifies that NFT collections with multiple utilities trade at <strong>higher values</strong> and <u>faster rates</u> than collections with only one utility — which make up just 28 percent of trading volume.</p>
<p>The numbers don’t lie. Today’s collectors are looking for collectibles with meaningful utility and Creators must deliver to keep pace with competition.</p>
<p>Our Director of Creators, Megan Cornelius, put together a definitive (and easily digestible!) list to guide Creators through the utility building process.</p>
<p>Watch now to learn how to focus on your target audience, deliver delight to your community and how to avoid purchase-pausing roadblocks during your next mint.</p>
<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzowIDAgMCAwOyI+PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby84MDI3ODgzMjA/aD1mZmZiYzczNDZlJmFtcDtiYWRnZT0wJmFtcDthdXRvcGF1c2U9MCZhbXA7cGxheWVyX2lkPTAmYW1wO2FwcF9pZD01ODQ3OSIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhdXRvcGxheTsgZnVsbHNjcmVlbjsgcGljdHVyZS1pbi1waWN0dXJlIiBhbGxvd2Z1bGxzY3JlZW4gc3R5bGU9IndpZHRoOjEwMCU7IGhlaWdodDoxMDAlOyIgdGl0bGU9IkFzcGVuIHwgRG8gYW5kIERvbiZhbXA7cnNxdW87dHMgR3VpZGUgdG8gQnVpbGRpbmcgVXRpbGl0eSBpbiBXZWIzIj48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/802788320?h=fffbc7346e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Do and Don&amp;rsquo;ts Guide to Building Utility in Web3"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

How to

Do's and Don'ts guide to building utility in web3

## **How to create generative art using AI**

Is it just us or is there a new AI tool popping up each week?

We’ve excitedly been monitoring the intersection of web3 and AI to keep our finger on the best emerging tools and resources for Creators.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

Collections like [<u>Art Blocks</u>](https://www.artblocks.io/), [<u>Autoglyphs</u>](https://www.larvalabs.com/autoglyphs) or [<u>Lost Poets</u>](https://lostpoets.xyz/) are a part of the Generative Art NFT market which generated 2.57 billion dollars in 2021 — a serious increase from the $20 million it landed in 2020. Crypto winter or not, that type of upward trajectory is attractive to Creators and collectors alike, and may have you wondering how you can harness the power of AI to create your own generative collection.&nbsp;

We can help.

While AI is an incredibly capable and powerful tool, the best results are achieved by selecting the platform most capable to deliver your achieved results, understanding how language models operate and learning how to provide highly specific, actionable prompts to optimize outputs.&nbsp;

We sat down with AI-enthusiast and Aspen software engineer, Devon, and created an end-to-end guide for Creators interested in leveraging AI for next-generation artwork.

Watch now!&nbsp;

<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzo1JSAwIDAgMDsiPjxpZnJhbWUgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vNzk5ODQ0NTU1P2g9MjFiZWJkYTJkYSZhbXA7YmFkZ2U9MCZhbXA7YXV0b3BhdXNlPTAmYW1wO3BsYXllcl9pZD0wJmFtcDthcHBfaWQ9NTg0NzkiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuIHN0eWxlPSJ3aWR0aDoxMDAlOyBoZWlnaHQ6MTAwJTsiIHRpdGxlPSJNTSAyLjEubXA0Ij48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:5% 0 0 0;"><iframe src="https://player.vimeo.com/video/799844555?h=21bebda2da&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="MM 2.1.mp4"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2><strong>How to create generative art using AI</strong></h2>
<p>Is it just us or is there a new AI tool popping up each week?</p>
<p>We’ve excitedly been monitoring the intersection of web3 and AI to keep our finger on the best emerging tools and resources for Creators. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<p>Collections like <a href="https://www.artblocks.io/"><u>Art Blocks</u></a>, <a href="https://www.larvalabs.com/autoglyphs"><u>Autoglyphs</u></a> or <a href="https://lostpoets.xyz/"><u>Lost Poets</u></a> are a part of the Generative Art NFT market which generated 2.57 billion dollars in 2021 — a serious increase from the $20 million it landed in 2020. Crypto winter or not, that type of upward trajectory is attractive to Creators and collectors alike, and may have you wondering how you can harness the power of AI to create your own generative collection. </p>
<p>We can help.</p>
<p>While AI is an incredibly capable and powerful tool, the best results are achieved by selecting the platform most capable to deliver your achieved results, understanding how language models operate and learning how to provide highly specific, actionable prompts to optimize outputs. </p>
<p>We sat down with AI-enthusiast and Aspen software engineer, Devon, and created an end-to-end guide for Creators interested in leveraging AI for next-generation artwork.</p>
<p>Watch now! </p>
<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzo1JSAwIDAgMDsiPjxpZnJhbWUgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vNzk5ODQ0NTU1P2g9MjFiZWJkYTJkYSZhbXA7YmFkZ2U9MCZhbXA7YXV0b3BhdXNlPTAmYW1wO3BsYXllcl9pZD0wJmFtcDthcHBfaWQ9NTg0NzkiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuIHN0eWxlPSJ3aWR0aDoxMDAlOyBoZWlnaHQ6MTAwJTsiIHRpdGxlPSJNTSAyLjEubXA0Ij48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:5% 0 0 0;"><iframe src="https://player.vimeo.com/video/799844555?h=21bebda2da&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="MM 2.1.mp4"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

How to create generative art using AI

## Safeguarding Your Intellectual Property as a Web3 Creator: A Comprehensive Guide

As a Web3 creator, it's crucial to understand how to protect your intellectual property (IP). Your creative efforts are not just expressions of your talent; they are valuable assets that deserve to be safeguarded.

However, the digital landscape, with its inherent complexities and challenges, can make IP protection seem daunting.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br>&nbsp;<br>Fortunately, there are methodical steps you can take to secure your IP rights and a wealth of resources available to assist you in this endeavor.

### **1\. Understand your rights:**

<br>Understanding your rights is the first step in IP protection. As a creator, you typically have the exclusive right to reproduce, distribute, and publicly perform your work. This means that others cannot use your work without your permission. If you discover unauthorized use of your work, it's important to take action.

This could involve contacting the infringing party and/or the platform hosting the work, requesting its removal. Additionally, consider registering your work with the appropriate copyright office to establish your ownership and facilitate the enforcement of your rights.

### **2\.** Implement Terms and Conditions\*\*:\*\*

<br>Terms of Use or Terms and Conditions serve as a contract that outlines how others can use your work. A customized document could specify that your work can only be used for a specific number of copies, for personal but not commercial use, for a limited time, or in a specific geographic region. This specificity removes ambiguity about the use of your intellectual property and can help you control how your work is used, ensuring that you receive appropriate royalties.

Aspen gives creators the option to attach transferable, on-chain terms and conditions when they create their collection. Choose from a list of templates curated by industry leading legal experts or customise your own. These cover a wide variety of themes and have been carefully written by experts to match your business needs.&nbsp; Attaching terms means purchasers of the NFT are required to accept the terms prior to the NFT being transferred to their wallet. This provides Creators with a legal basis for protecting their work.

To learn how National Lampoon used Customized Terms and Conditions for their recent ReCover mint, read more [<u>HERE</u>](/blog/aspen-solves-for-legal-in-web3).

### **3\. Register your work**\:

<br>Registering your creative work with the appropriate copyright office can establish your ownership. While the relationship between copyright and NFTs is still complex, registering the artwork or other IP used to generate your NFTs can be an important step in protecting your IP and enforcing your rights.

To register your work with a copyright office, you will typically need to submit a completed application, along with a non-refundable filing fee and a copy of the work you want to register. The application process and requirements may vary depending on the country or region where you are located. In some cases, you may be able to register their work online through the copyright office's website.

In other cases, you may need to submit a physical application and copy of the work by mail. It's important to carefully review the copyright office's requirements and follow their instructions to ensure that the application is completed correctly.

### **4\.** Choose Platforms that Enforce Creator Royalties\*\*:\*\*

Web3 collectibles are at a crucial intersection, quickly growing beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the home for next-generation storytelling with standardized digital property rights. <a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets">Platforms like Aspen</a> provide on-chain terms and conditions that deliver a legal basis for protecting creators' rights, ensuring royalties will always be paid.

Protecting your IP as a Web3 creator is essential for the success of your creative efforts. By understanding your rights, embedding Terms and Conditions into your NFTs, registering your creative work, and using platforms that enforce creator royalties, you can safeguard your IP and ensure that you are properly compensated for your work.

While it may take some effort to put these measures in place, the benefits of protecting your IP and enforcing your rights are well worth it. By taking these steps, you can ensure that your creative work is valued and respected in the broader Web3 community.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Safeguarding Your Intellectual Property as a Web3 Creator: A Comprehensive Guide</h2>
<p>As a Web3 creator, it's crucial to understand how to protect your intellectual property (IP). Your creative efforts are not just expressions of your talent; they are valuable assets that deserve to be safeguarded.</p>
<p>However, the digital landscape, with its inherent complexities and challenges, can make IP protection seem daunting.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br> <br>Fortunately, there are methodical steps you can take to secure your IP rights and a wealth of resources available to assist you in this endeavor.</p>
<h3><strong>1. Understand your rights:</strong></h3>
<p><br>Understanding your rights is the first step in IP protection. As a creator, you typically have the exclusive right to reproduce, distribute, and publicly perform your work. This means that others cannot use your work without your permission. If you discover unauthorized use of your work, it's important to take action.</p>
<p>This could involve contacting the infringing party and/or the platform hosting the work, requesting its removal. Additionally, consider registering your work with the appropriate copyright office to establish your ownership and facilitate the enforcement of your rights.</p>
<h3><strong>2.</strong> Implement Terms and Conditions**:**</h3>
<p><br>Terms of Use or Terms and Conditions serve as a contract that outlines how others can use your work. A customized document could specify that your work can only be used for a specific number of copies, for personal but not commercial use, for a limited time, or in a specific geographic region. This specificity removes ambiguity about the use of your intellectual property and can help you control how your work is used, ensuring that you receive appropriate royalties.</p>
<p>Aspen gives creators the option to attach transferable, on-chain terms and conditions when they create their collection. Choose from a list of templates curated by industry leading legal experts or customise your own. These cover a wide variety of themes and have been carefully written by experts to match your business needs.  Attaching terms means purchasers of the NFT are required to accept the terms prior to the NFT being transferred to their wallet. This provides Creators with a legal basis for protecting their work.</p>
<p>To learn how National Lampoon used Customized Terms and Conditions for their recent ReCover mint, read more <a href="/blog/aspen-solves-for-legal-in-web3"><u>HERE</u></a>.</p>
<h3><strong>3. Register your work</strong>:</h3>
<p><br>Registering your creative work with the appropriate copyright office can establish your ownership. While the relationship between copyright and NFTs is still complex, registering the artwork or other IP used to generate your NFTs can be an important step in protecting your IP and enforcing your rights.</p>
<p>To register your work with a copyright office, you will typically need to submit a completed application, along with a non-refundable filing fee and a copy of the work you want to register. The application process and requirements may vary depending on the country or region where you are located. In some cases, you may be able to register their work online through the copyright office's website.</p>
<p>In other cases, you may need to submit a physical application and copy of the work by mail. It's important to carefully review the copyright office's requirements and follow their instructions to ensure that the application is completed correctly.</p>
<h3><strong>4.</strong> Choose Platforms that Enforce Creator Royalties**:**</h3>
<p>Web3 collectibles are at a crucial intersection, quickly growing beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the home for next-generation storytelling with standardized digital property rights. <a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets">Platforms like Aspen</a> provide on-chain terms and conditions that deliver a legal basis for protecting creators' rights, ensuring royalties will always be paid.</p>
<p>Protecting your IP as a Web3 creator is essential for the success of your creative efforts. By understanding your rights, embedding Terms and Conditions into your NFTs, registering your creative work, and using platforms that enforce creator royalties, you can safeguard your IP and ensure that you are properly compensated for your work.</p>
<p>While it may take some effort to put these measures in place, the benefits of protecting your IP and enforcing your rights are well worth it. By taking these steps, you can ensure that your creative work is valued and respected in the broader Web3 community.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Empowering Web3 Creators: Understanding and Protecting Your Intellectual Property

Safeguarding Your Intellectual Property as a Web3 Creator: A Comprehensive Guide

## Maximize Your NFT Collection's Potential: 15 Essential Steps to Promote NFT Collections Post-Mint

Congratulations on successfully minting your NFT collection! This is a significant milestone in your journey as a Web3 creator. However, the work doesn't stop here. To reach potential collectors, boost sales, and foster a robust community, you need to effectively promote your NFT collection.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a>

Here are 15 essential steps you shouldn't overlook as you continue to grow your NFT collection.

### **1\. Perform Market Analysis:**

Regularly monitor your NFTs' performance and trends on the market. Compare your collection with peers, competitors, and industry standards. This will provide insights to adjust your strategy and pricing for future mints and identify potential new markets or opportunities. Tools like <a target="_blank" href="https://dune.com/browse/dashboards">Dune</a> and <a target="_blank" href="https://www.footprint.network/dashboards">Footprint</a> can be invaluable for this.

### **2\. Dive into Collection Analytics:**

Analyze your collection's performance. Identifying unique holders, average holdings, and other metrics can provide valuable insights into your collection's distribution and reach.

### **3\. Maximize Platform Perks:**

Ensure you're leveraging all promotional opportunities your platform offers. For instance, <a target="_blank" href="https://aspenft.io/storefront">Aspen provides feature-rich storefronts</a>, complete with customizable CTAs and branding and marketing collateral.

### **4\. Highlight Your Unique Attributes:**

Clearly communicate the unique attributes and rarity of your NFT collection. This helps potential buyers understand the value of your NFTs and why they should invest.

### **5\. Leverage Social Media:**

Utilize social media and online communities to promote your NFTs and build a fanbase. Prioritize entertainment over sales in your social posts to connect with your audience, which drives organic sales.

### **6\. Incentivize Early Adopters:**

Offer discounts or bonuses for early adopters or bulk purchases. This rewards your new community members while incentivizing more collectors to join.

### **7\. Start an Email Newsletter:**

Email marketing helps you reach your audience directly. Aspen offers direct email capture on their <a target="_blank" href="https://aspenft.io/storefront">Storefront</a>, allowing you to export contacts to your preferred email platform.

### **8\. Storytelling:**

Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This helps potential buyers connect with your NFTs on a deeper level.

### **9\. Collaborate With Others:**

Build relationships with other Web3 creators, artists, and advocates. Collaboration can bring new ideas and expand your audience.

### **10\. Offer Exclusive Content:**

Offer exclusive or bonus content to holders of your NFTs. This provides an additional incentive to mint and begins to build connections between you and your new collectors.

### **11\. Maintain New Releases:**

Keep content coming! Continuously releasing new content or updates to existing collections helps maintain interest and excitement in your audience.

### **12\. Explore Cross-Promotion:**

Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion.

### **13\. Prioritize Community Engagement:**

Host events or competitions to engage your community and drive sales. Center these initiatives around common themes or causes your community cares about, rather than just your NFTs.

### **14\. Make Room for Transparency:**

Be transparent and responsive to your community, and be open to feedback. This helps build trust and loyalty among your audience, making them more likely to buy future collections.

### **15\. Stay Updated:**

The NFT market is constantly evolving. Stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials.

Remember, building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Be consistent and persistent in your efforts, be open to feedback, take risks, and be willing to adapt your strategy as needed. Don'tbe discouraged by setbacks or initial lack of success.

This is an emerging and rapidly growing market, with a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a>

<h2>Maximize Your NFT Collection's Potential: 15 Essential Steps to Promote NFT Collections Post-Mint</h2>
<p>Congratulations on successfully minting your NFT collection! This is a significant milestone in your journey as a Web3 creator. However, the work doesn't stop here. To reach potential collectors, boost sales, and foster a robust community, you need to effectively promote your NFT collection.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a></p>
<p>Here are 15 essential steps you shouldn't overlook as you continue to grow your NFT collection.</p>
<h3><strong>1. Perform Market Analysis:</strong></h3>
<p>Regularly monitor your NFTs' performance and trends on the market. Compare your collection with peers, competitors, and industry standards. This will provide insights to adjust your strategy and pricing for future mints and identify potential new markets or opportunities. Tools like <a target="_blank" href="https://dune.com/browse/dashboards">Dune</a> and <a target="_blank" href="https://www.footprint.network/dashboards">Footprint</a> can be invaluable for this.</p>
<h3><strong>2. Dive into Collection Analytics:</strong></h3>
<p>Analyze your collection's performance. Identifying unique holders, average holdings, and other metrics can provide valuable insights into your collection's distribution and reach.</p>
<h3><strong>3. Maximize Platform Perks:</strong></h3>
<p>Ensure you're leveraging all promotional opportunities your platform offers. For instance, <a target="_blank" href="https://aspenft.io/storefront">Aspen provides feature-rich storefronts</a>, complete with customizable CTAs and branding and marketing collateral.</p>
<h3><strong>4. Highlight Your Unique Attributes:</strong></h3>
<p>Clearly communicate the unique attributes and rarity of your NFT collection. This helps potential buyers understand the value of your NFTs and why they should invest.</p>
<h3><strong>5. Leverage Social Media:</strong></h3>
<p>Utilize social media and online communities to promote your NFTs and build a fanbase. Prioritize entertainment over sales in your social posts to connect with your audience, which drives organic sales.</p>
<h3><strong>6. Incentivize Early Adopters:</strong></h3>
<p>Offer discounts or bonuses for early adopters or bulk purchases. This rewards your new community members while incentivizing more collectors to join.</p>
<h3><strong>7. Start an Email Newsletter:</strong></h3>
<p>Email marketing helps you reach your audience directly. Aspen offers direct email capture on their <a target="_blank" href="https://aspenft.io/storefront">Storefront</a>, allowing you to export contacts to your preferred email platform.</p>
<h3><strong>8. Storytelling:</strong></h3>
<p>Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This helps potential buyers connect with your NFTs on a deeper level.</p>
<h3><strong>9. Collaborate With Others:</strong></h3>
<p>Build relationships with other Web3 creators, artists, and advocates. Collaboration can bring new ideas and expand your audience.</p>
<h3><strong>10. Offer Exclusive Content:</strong></h3>
<p>Offer exclusive or bonus content to holders of your NFTs. This provides an additional incentive to mint and begins to build connections between you and your new collectors.</p>
<h3><strong>11. Maintain New Releases:</strong></h3>
<p>Keep content coming! Continuously releasing new content or updates to existing collections helps maintain interest and excitement in your audience.</p>
<h3><strong>12. Explore Cross-Promotion:</strong></h3>
<p>Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion.</p>
<h3><strong>13. Prioritize Community Engagement:</strong></h3>
<p>Host events or competitions to engage your community and drive sales. Center these initiatives around common themes or causes your community cares about, rather than just your NFTs.</p>
<h3><strong>14. Make Room for Transparency:</strong></h3>
<p>Be transparent and responsive to your community, and be open to feedback. This helps build trust and loyalty among your audience, making them more likely to buy future collections.</p>
<h3><strong>15. Stay Updated:</strong></h3>
<p>The NFT market is constantly evolving. Stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials.</p>
<p>Remember, building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Be consistent and persistent in your efforts, be open to feedback, take risks, and be willing to adapt your strategy as needed. Don'tbe discouraged by setbacks or initial lack of success.</p>
<p>This is an emerging and rapidly growing market, with a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a></p>


Maximize Your NFT Collection's Potential: 15 Essential Steps to Promote NFT Collections Post-Mint

## **Thrive as a Web3 Creator Amidst a Crypto Bear Market**

Navigating the tumultuous waters of a crypto bear market as an NFT artist can be daunting. The volatility of cryptocurrency and NFT prices can make it challenging to garner interest and sales for your creations. However, armed with the right strategies and mindset, you can flourish as a Web3 creator, even in a bear market.

<img width="720" height="388" src="/uploads/rectangle-350.png" />

Interestingly, economic downturns often spark a surge in entrepreneurial activity. For instance, 57% of today's Fortune 500 companies were born during a recession, and over 4.4 million new businesses sprouted in the U.S. in 2020, amidst the COVID-19 pandemic.

The deflation of the NFT trading bubble demands more from creators than merely setting up a Discord server and waiting for sales. It also stimulates greater innovation and offers the genuine builders an opportunity to return Web3 to its creative roots, ideally without the incessant Twitter shill-bots and the relentless focus on pumping bags.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

Here are some concrete tips to help you succeed as an NFT artist during a crypto bear market:

### **1\. Prioritize the Quality of Your Work**

In a bear market, it's crucial to concentrate on crafting high-quality, unique, and valuable NFTs. This will distinguish you from the competition and draw collectors seeking value-add NFTs for their portfolios. Instead of chasing bull market trends, create a project that aligns with your personal interests.

For instance, if environmental conservation is your passion, you could design NFTs that raise awareness about climate issues. An artist aiming to make Web3 more inclusive might create an NFT collection with features like alternative text and audio descriptions, making their NFTs accessible to individuals with visual or auditory impairments.

Personalizing your work enhances your project's ability to stand out in a saturated market and strengthens your capacity to build an authentic community. Both are crucial for supporting the sales process.

### **2\.** **Incorporate Audience-Specific Utility for Your NFT Buyers**

Another strategy to bolster sales during a bear market is to integrate additional features or functionality into the NFT itself. These extra features, often termed 'utility,' can enhance the value and appeal of the NFT, giving collectors a reason to hold and use the NFT beyond its collectible value.

For example, an NFT could grant the holder access to exclusive content, like a virtual gallery tour or a behind-the-scenes glimpse at your creative process. An NFT could also serve as a unique and collectible item, such as a limited edition print or a digital art book.

It's important to design the utility of any particular NFT specifically for its target audience, as this can enhance the value and appeal of the NFT to that audience.

When an NFT has utility that is relevant and appealing to its target audience, it can stimulate interest in the project, expand your community, and boost sales performance. Additionally, by tailoring the utility of the NFT to a target audience, you demonstrate that you understand and cater to the needs and interests of that audience, fostering consumer trust and loyalty.

### **3\.** **Establish a Robust Online Presence**

A strong online presence is vital for Web3 entrepreneurs, particularly during a bear market. Utilize social media and other online platforms to display your work, connect with potential buyers, and cultivate a loyal following. This will help you reach a broader audience and generate interest in your work.

While it may feel daunting to start from scratch, avoid seeking 'hacks' or 'quickgrowth' tactics to inflate your social media following or engagement — they do more harm than good! Instead, concentrate on authentically growing your online presence.

Here are a few tips to get you started:

**Be Authentic:**<br>Don't pretend to be someone you're not online. Be genuine in your online interactions, showcasing your personality and unique perspective. This will help you connect with your audience on a deeper, more meaningful level.

**Share Valuable Content:**<br>Ensure you provide value to your audience. Share content that is interesting, informative, or entertaining, and resonates with your audience. This will help you build a loyal following and increase engagement with your content.

**Engage with Your Audience:**<br>To authentically grow your online presence, engage with your audience and respond to their comments and questions. This will help you build a relationship with your followers, making them feel more connected to you and your content.

### **4\.** **Network with Other NFT Creators and Collectors**

Building connections with other NFT creators and Web3 innovators can be a valuable way to promote your work and find potential buyers during a bear market. Join online forums and communities, attend NFT-related events and conferences, and reach out to other artists and collectors on social media to share your work and learn from their experiences.

Before hitting ‘send’ on those Twitter DMs, run through this short checklist to ensure your outreach is well-received and provides others an equal opportunity to gain value from the interaction or budding relationship.

**Be Considerate:**<br>When reaching out to others to share your work, always be respectful of their time and attention. Don't spam them with multiple messages or requests, and don't pressure them to share or promote your work.

**Provide Value:**<br>Instead of just promoting your own work, try to provide value to the person you are reaching out to. This could include sharing interesting or useful information, offering to collaborate or partner on a project, or providing support or resources.

**Be Genuine:**<br>To avoid coming off as overly promotional, be genuine in your interactions and connections. Show a genuine interest in the person you are reaching out to and their work, and be authentic and sincere in your communication.

**Offer Something in Return:**<br>Instead of just asking for help in promoting your work, consider offering something in return. This could include promoting the person's work in your own online channels, providing valuable feedback or advice, or offering to help with a project or event.

**Manage Your Expectations:**<br>If you are new to Web3, consider starting your outreach with others like yourself instead of directing your communications to well-established creators who already have extensive networks. If you’re launching a new NFT music project, a retweet from <a target="_blank" href="https://twitter.com/Cooopahtroopa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">@CoopahTroopa</a> may feel like winning a gold medal — but your efforts may be better spent building relationships that have the opportunity for an equal exchange of value.

### **5\.** **Offer Unique and Limited Editions**

During a bear market, collectors may be more inclined to invest in unique and limited edition NFTs that have a higher potential resale value or provide the collector an opportunity to be a part of a select group.

Consider offering special editions of your NFTs, such as one-of-a-kind pieces or limited-time releases, to generate interest and increase the value of your work.

National Lampoon’s genesis ReCover mint launched on Aspen in the heart of the bear market and sold out in under 180 seconds. Read about their mint [<u>HERE</u>](/blog/aspen-solves-for-legal-in-web3)[.]()

### **6\.** **Diversify Your Income Streams**

As an NFT artist, it's important to diversify your income streams to protect yourself from market fluctuations. In addition to selling your NFTs, consider offering other services, such as consulting, education, or mentoring, to generate additional revenue.

Bear markets are a natural part of the crypto cycle, and they will pass. Remember that you are early, your work is valuable, important, and has the ability to meaningfully impact the growth and development of the Web3 ecosystem.

Stay focused on your goals and continue to create and innovate even during challenging market conditions. By remaining resilient, determined, and consistent — we can all weather the bear market storm and continue to build toward the success of Web3.

Legacy brands are continuing to enter the ecosystem daily, opening up prime opportunities for experienced Web3 artists and creators to earn additional income. Many Web2 marketing teams are seeking crypto-native consulting support to help inform their organization’s digital strategies.

If you are interested in finding freelance or contract positions within larger, more traditional brands, try applying the same social media tactics outlined above and setting up a LinkedIn profile to meet project partners on a more work-centric platform.

Remember, the end of the frenzied NFT trading bubble does not mark the end of Web3 — in fact, it’s only the beginning. Keep your eyes on the prize and continue to innovate, even in the face of adversity. Your work is valuable and has the potential to significantly influence the growth and development of the Web3 ecosystem. Stay focused, stay resilient, and keep building.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2><strong>Thrive as a Web3 Creator Amidst a Crypto Bear Market</strong></h2>
<p>Navigating the tumultuous waters of a crypto bear market as an NFT artist can be daunting. The volatility of cryptocurrency and NFT prices can make it challenging to garner interest and sales for your creations. However, armed with the right strategies and mindset, you can flourish as a Web3 creator, even in a bear market.</p>
<img width="720" height="388" src="/uploads/rectangle-350.png" />
<p>Interestingly, economic downturns often spark a surge in entrepreneurial activity. For instance, 57% of today's Fortune 500 companies were born during a recession, and over 4.4 million new businesses sprouted in the U.S. in 2020, amidst the COVID-19 pandemic.</p>
<p>The deflation of the NFT trading bubble demands more from creators than merely setting up a Discord server and waiting for sales. It also stimulates greater innovation and offers the genuine builders an opportunity to return Web3 to its creative roots, ideally without the incessant Twitter shill-bots and the relentless focus on pumping bags.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<p>Here are some concrete tips to help you succeed as an NFT artist during a crypto bear market:</p>
<h3><strong>1. Prioritize the Quality of Your Work</strong></h3>
<p>In a bear market, it's crucial to concentrate on crafting high-quality, unique, and valuable NFTs. This will distinguish you from the competition and draw collectors seeking value-add NFTs for their portfolios. Instead of chasing bull market trends, create a project that aligns with your personal interests.</p>
<p>For instance, if environmental conservation is your passion, you could design NFTs that raise awareness about climate issues. An artist aiming to make Web3 more inclusive might create an NFT collection with features like alternative text and audio descriptions, making their NFTs accessible to individuals with visual or auditory impairments.</p>
<p>Personalizing your work enhances your project's ability to stand out in a saturated market and strengthens your capacity to build an authentic community. Both are crucial for supporting the sales process.</p>
<h3><strong>2.</strong> <strong>Incorporate Audience-Specific Utility for Your NFT Buyers</strong></h3>
<p>Another strategy to bolster sales during a bear market is to integrate additional features or functionality into the NFT itself. These extra features, often termed 'utility,' can enhance the value and appeal of the NFT, giving collectors a reason to hold and use the NFT beyond its collectible value.</p>
<p>For example, an NFT could grant the holder access to exclusive content, like a virtual gallery tour or a behind-the-scenes glimpse at your creative process. An NFT could also serve as a unique and collectible item, such as a limited edition print or a digital art book.</p>
<p>It's important to design the utility of any particular NFT specifically for its target audience, as this can enhance the value and appeal of the NFT to that audience.</p>
<p>When an NFT has utility that is relevant and appealing to its target audience, it can stimulate interest in the project, expand your community, and boost sales performance. Additionally, by tailoring the utility of the NFT to a target audience, you demonstrate that you understand and cater to the needs and interests of that audience, fostering consumer trust and loyalty.</p>
<h3><strong>3.</strong> <strong>Establish a Robust Online Presence</strong></h3>
<p>A strong online presence is vital for Web3 entrepreneurs, particularly during a bear market. Utilize social media and other online platforms to display your work, connect with potential buyers, and cultivate a loyal following. This will help you reach a broader audience and generate interest in your work.</p>
<p>While it may feel daunting to start from scratch, avoid seeking 'hacks' or 'quickgrowth' tactics to inflate your social media following or engagement — they do more harm than good! Instead, concentrate on authentically growing your online presence.</p>
<p>Here are a few tips to get you started:</p>
<p><strong>Be Authentic:</strong><br>Don't pretend to be someone you're not online. Be genuine in your online interactions, showcasing your personality and unique perspective. This will help you connect with your audience on a deeper, more meaningful level.</p>
<p><strong>Share Valuable Content:</strong><br>Ensure you provide value to your audience. Share content that is interesting, informative, or entertaining, and resonates with your audience. This will help you build a loyal following and increase engagement with your content.</p>
<p><strong>Engage with Your Audience:</strong><br>To authentically grow your online presence, engage with your audience and respond to their comments and questions. This will help you build a relationship with your followers, making them feel more connected to you and your content.</p>
<h3><strong>4.</strong> <strong>Network with Other NFT Creators and Collectors</strong></h3>
<p>Building connections with other NFT creators and Web3 innovators can be a valuable way to promote your work and find potential buyers during a bear market. Join online forums and communities, attend NFT-related events and conferences, and reach out to other artists and collectors on social media to share your work and learn from their experiences.</p>
<p>Before hitting ‘send’ on those Twitter DMs, run through this short checklist to ensure your outreach is well-received and provides others an equal opportunity to gain value from the interaction or budding relationship.</p>
<p><strong>Be Considerate:</strong><br>When reaching out to others to share your work, always be respectful of their time and attention. Don't spam them with multiple messages or requests, and don't pressure them to share or promote your work.</p>
<p><strong>Provide Value:</strong><br>Instead of just promoting your own work, try to provide value to the person you are reaching out to. This could include sharing interesting or useful information, offering to collaborate or partner on a project, or providing support or resources.</p>
<p><strong>Be Genuine:</strong><br>To avoid coming off as overly promotional, be genuine in your interactions and connections. Show a genuine interest in the person you are reaching out to and their work, and be authentic and sincere in your communication.</p>
<p><strong>Offer Something in Return:</strong><br>Instead of just asking for help in promoting your work, consider offering something in return. This could include promoting the person's work in your own online channels, providing valuable feedback or advice, or offering to help with a project or event.</p>
<p><strong>Manage Your Expectations:</strong><br>If you are new to Web3, consider starting your outreach with others like yourself instead of directing your communications to well-established creators who already have extensive networks. If you’re launching a new NFT music project, a retweet from <a target="_blank" href="https://twitter.com/Cooopahtroopa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">@CoopahTroopa</a> may feel like winning a gold medal — but your efforts may be better spent building relationships that have the opportunity for an equal exchange of value.</p>
<h3><strong>5.</strong> <strong>Offer Unique and Limited Editions</strong></h3>
<p>During a bear market, collectors may be more inclined to invest in unique and limited edition NFTs that have a higher potential resale value or provide the collector an opportunity to be a part of a select group.</p>
<p>Consider offering special editions of your NFTs, such as one-of-a-kind pieces or limited-time releases, to generate interest and increase the value of your work.</p>
<p>National Lampoon’s genesis ReCover mint launched on Aspen in the heart of the bear market and sold out in under 180 seconds. Read about their mint <a href="/blog/aspen-solves-for-legal-in-web3"><u>HERE</u></a><a href="">.</a></p>
<h3><strong>6.</strong> <strong>Diversify Your Income Streams</strong></h3>
<p>As an NFT artist, it's important to diversify your income streams to protect yourself from market fluctuations. In addition to selling your NFTs, consider offering other services, such as consulting, education, or mentoring, to generate additional revenue.</p>
<p>Bear markets are a natural part of the crypto cycle, and they will pass. Remember that you are early, your work is valuable, important, and has the ability to meaningfully impact the growth and development of the Web3 ecosystem.</p>
<p>Stay focused on your goals and continue to create and innovate even during challenging market conditions. By remaining resilient, determined, and consistent — we can all weather the bear market storm and continue to build toward the success of Web3.</p>
<p>Legacy brands are continuing to enter the ecosystem daily, opening up prime opportunities for experienced Web3 artists and creators to earn additional income. Many Web2 marketing teams are seeking crypto-native consulting support to help inform their organization’s digital strategies.</p>
<p>If you are interested in finding freelance or contract positions within larger, more traditional brands, try applying the same social media tactics outlined above and setting up a LinkedIn profile to meet project partners on a more work-centric platform.</p>
<p>Remember, the end of the frenzied NFT trading bubble does not mark the end of Web3 — in fact, it’s only the beginning. Keep your eyes on the prize and continue to innovate, even in the face of adversity. Your work is valuable and has the potential to significantly influence the growth and development of the Web3 ecosystem. Stay focused, stay resilient, and keep building.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Thrive as a Web3 Creator Amidst a Crypto Bear Market

## **Where did all the money go?<br>2022 web3 in review**

The non-fungible token (NFT) industry had a wild ride in 2022. At the beginning of the year, when the crypto market was red hot, it was tough to keep up with all the exciting developments in the NFT space.&nbsp;

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br>&nbsp;<br>As could have been predicted, a massive influx of new collections and marketplaces, combined with easy money, created the perfect storm for fraudulent activity. We’ll spare you the recap of the wash trading, fake marketplaces, and questionable collection leaderboards.<br>&nbsp;<br>Instead, we’re focused on the positives. There were multitudes of truly innovative NFT collections in 2022 that showed the world the potential of digital, non-fungible art. And while there were small, grassroots collections in some corners of the industry, there was also consolidation — with the birth of the first NFT megacorp, Yuga Labs.<br>&nbsp;<br>As we look back on 2022, we’ve rounded up key statistics to help inform your Web3 journey in 2023 and beyond.&nbsp;<br>&nbsp;<br><img width="1080" height="3127" src="/images/blog/Aspen-2022-A-Year-In-Review.png" />

<h2><strong>Where did all the money go?<br>2022 web3 in review</strong></h2>
<p>The non-fungible token (NFT) industry had a wild ride in 2022. At the beginning of the year, when the crypto market was red hot, it was tough to keep up with all the exciting developments in the NFT space. </p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br> <br>As could have been predicted, a massive influx of new collections and marketplaces, combined with easy money, created the perfect storm for fraudulent activity. We’ll spare you the recap of the wash trading, fake marketplaces, and questionable collection leaderboards.<br> <br>Instead, we’re focused on the positives. There were multitudes of truly innovative NFT collections in 2022 that showed the world the potential of digital, non-fungible art. And while there were small, grassroots collections in some corners of the industry, there was also consolidation — with the birth of the first NFT megacorp, Yuga Labs.<br> <br>As we look back on 2022, we’ve rounded up key statistics to help inform your Web3 journey in 2023 and beyond. <br> <br><img width="1080" height="3127" src="/images/blog/Aspen-2022-A-Year-In-Review.png" /></p>
