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Aspen | Blog

## **Introducing Organizations:<br>Empowering Creators with Seamless Team Collaboration**

In the fast-paced digital world, collaboration is essential for a project's success. Aspen's organizational capabilities are designed to help creators onboard their entire team, streamlining workflows and accelerating their go-to-market strategies. In this blog post, we'll explore the features and benefits of Aspen's organizational capabilities and how they can transform the way creators work together.

**Onboarding Your Team for Distributed Work**

Aspen allows creators to invite their team members to the platform, ensuring everyone has the appropriate access to contribute to projects effectively. This seamless onboarding process facilitates distributed work, enabling your team to collaborate in real-time, regardless of their physical location.

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Flexible Access Management: View, Edit, and Admin Rights for Tailored Collaboration**

Aspen's organizational capabilities empower creators to grant their team members different levels of access, including view, edit, and admin rights. By assigning the appropriate permissions to each team member based on their role and responsibilities, you can ensure that they contribute effectively to projects without compromising security or workflow efficiency. Here, we'll dive deeper into each type of access and the collaborators that would be suited for them.

### **View Rights: Stakeholders and Advisors**

View rights are ideal for team members who need to stay informed about the project's progress but don't require direct involvement in its development. Stakeholders, advisors, and other interested parties can benefit from view rights as they can monitor the project without making any changes. This level of access ensures they are kept in the loop, while also maintaining the integrity of the project.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a></p>

### **Edit Rights: Content Creators and Developers**

Edit rights are perfect for team members actively involved in the project's development, such as content creators, developers, and designers. These collaborators need the ability to make changes to the project, whether it's modifying the content, adjusting the design, or implementing new features,such as royalties or subscriptions. By granting edit rights, you empower your team to contribute effectively while still maintaining control over the project's direction.

### **Admin Rights: Project Managers and Team Leads**

Admin rights are reserved for key team members who are responsible for overseeing the entire project, such as project managers, team leads, or even the creator themselves. With admin rights, these collaborators can manage all aspects of the project, including granting access to new team members, adjusting permissions, and making crucial decisions regarding the project's direction. By assigning admin rights to trusted team members, you ensure that your project is managed effectively and efficiently.

### **Transfer Projects and Contract Ownership with Ease**

Aspen's organizational capabilities offer creators the flexibility to move projects from one organization to another. This feature is particularly useful when collaborating with external partners or transitioning a project to a new team. Additionally, Aspen enables creators to hand over contract ownership, streamlining the process of transferring responsibilities when building for someone else.

### **Diversify Your Income Streams as a Web3 Service Provider**

The ability to build and hand off contracts to other organizations presents a unique opportunity for creators to diversify their income streams. By leveraging their web3 skillset, creators can become service providers to other organizations or brands looking to enter the space. This not only allows creators to showcase their expertise but also helps them establish a strong presence in the web3 community.

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Introducing Organizations:<br>Empowering Creators with Seamless Team Collaboration</strong></h2>
<p>In the fast-paced digital world, collaboration is essential for a project's success. Aspen's organizational capabilities are designed to help creators onboard their entire team, streamlining workflows and accelerating their go-to-market strategies. In this blog post, we'll explore the features and benefits of Aspen's organizational capabilities and how they can transform the way creators work together.</p>
<p><strong>Onboarding Your Team for Distributed Work</strong></p>
<p>Aspen allows creators to invite their team members to the platform, ensuring everyone has the appropriate access to contribute to projects effectively. This seamless onboarding process facilitates distributed work, enabling your team to collaborate in real-time, regardless of their physical location.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>Flexible Access Management: View, Edit, and Admin Rights for Tailored Collaboration</strong></h3>
<p>Aspen's organizational capabilities empower creators to grant their team members different levels of access, including view, edit, and admin rights. By assigning the appropriate permissions to each team member based on their role and responsibilities, you can ensure that they contribute effectively to projects without compromising security or workflow efficiency. Here, we'll dive deeper into each type of access and the collaborators that would be suited for them.</p>
<h3><strong>View Rights: Stakeholders and Advisors</strong></h3>
<p>View rights are ideal for team members who need to stay informed about the project's progress but don't require direct involvement in its development. Stakeholders, advisors, and other interested parties can benefit from view rights as they can monitor the project without making any changes. This level of access ensures they are kept in the loop, while also maintaining the integrity of the project.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Edit Rights: Content Creators and Developers</strong></h3>
<p>Edit rights are perfect for team members actively involved in the project's development, such as content creators, developers, and designers. These collaborators need the ability to make changes to the project, whether it's modifying the content, adjusting the design, or implementing new features,such as royalties or subscriptions. By granting edit rights, you empower your team to contribute effectively while still maintaining control over the project's direction.</p>
<h3><strong>Admin Rights: Project Managers and Team Leads</strong></h3>
<p>Admin rights are reserved for key team members who are responsible for overseeing the entire project, such as project managers, team leads, or even the creator themselves. With admin rights, these collaborators can manage all aspects of the project, including granting access to new team members, adjusting permissions, and making crucial decisions regarding the project's direction. By assigning admin rights to trusted team members, you ensure that your project is managed effectively and efficiently.</p>
<h3><strong>Transfer Projects and Contract Ownership with Ease</strong></h3>
<p>Aspen's organizational capabilities offer creators the flexibility to move projects from one organization to another. This feature is particularly useful when collaborating with external partners or transitioning a project to a new team. Additionally, Aspen enables creators to hand over contract ownership, streamlining the process of transferring responsibilities when building for someone else.</p>
<h3><strong>Diversify Your Income Streams as a Web3 Service Provider</strong></h3>
<p>The ability to build and hand off contracts to other organizations presents a unique opportunity for creators to diversify their income streams. By leveraging their web3 skillset, creators can become service providers to other organizations or brands looking to enter the space. This not only allows creators to showcase their expertise but also helps them establish a strong presence in the web3 community.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Empowering Creators with Seamless Team Collaboration

Introducing Organizations

## **Unleashing Revenue Opportunities for Creators**

It's not every day that a New York Times bestselling author ventures from editing manuscripts to emerging technology.&nbsp;

Ben Mezrich, the renowned author behind "The Accidental Billionaires" and "Bringing Down the House," has done just that. His initiative, known as "The Ben Mezrich Project," is leveraging the power of digital assets and Aspen's Legal Plugin to pioneer a new form of community-driven content creation, and it's as exciting as it sounds.

Four distinct NFT drops underpin the Ben Mezrich Project, each offering tiered membership levels and unique benefits. The culmination of this endeavor is the Mezrich "Screenplay Token," an innovative utility program that gives token holders various rights linked to a screenplay that will be centered on the NFT and web3 space.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Digital Assets and On-Chain Legal Certainty: A Revenue-Boosting Combination**

Aspen’s role in the Ben Mezrich Project is instrumental, due to our ability to embed on-chain terms and conditions directly into digital assets. This unprecedented level of transparency, clarity, and legal certainty is crucial, especially when key intellectual property could be linked to community participation through the innovative program.

Our [<u>Legal Plugin</u>](https://aspenft.io/blog/aspen-solves-for-legal-in-web3) is just one piece of the puzzle. This feature isn’t merely about unlocking new revenue streams; it’s about establishing a sustainable ecosystem for creativity and innovation. It also includes features for audience segmentation, personalized content delivery, and smart contract templates, providing creators with a full suite of tools to monetize their creative output effectively.

### **A Community-Centric Blueprint for Success**

The Ben Mezrich Project is a masterclass in community building. Every tier of the project's digital asset drops is meticulously designed to foster interaction, engagement, and a sense of belonging, and this isn't just for community spirit - it's a strategic approach to revenue generation.

This focus on community isn't merely an add-on, it's a key revenue generation model. With Aspen's tools, the project's legal obligations are clear and tied directly to the digital assets themselves, offering holders a level of security and certainty that enhances the assets' perceived and actual value.

The first asset drop of the project, inspired by Mezrich's recent journey into the world of GME short and meme stocks, provided holders with level 1 access to an exclusive community. This included access to a discord community chat room where Ben participates from time to time, members-only Q&A sessions, and the opportunity to win invitations to special online events. These engagements not only fostered a sense of community but also added value to the digital assets, making them more attractive to potential buyers.

The second drop, themed around bitcoins and billionaires, offered additional benefits to those who held at least one asset from the first drop. This included opportunities for personalized writing coaching and eligibility for advanced, discounted, signed physical copies of future work from Ben. This tiered approach not only incentivized community participation but also rewarded loyalty, further increasing the desirability and value of the digital assets.

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a></p>

The third drop, themed around Vegas and card counting, granted holders of all three digital assets access to the highest tier of benefits. This included the opportunity to receive a Screenplay Token.

This tiered, community-first approach has multiple benefits for revenue generation. Firstly, it incentivizes initial purchases by offering exclusive community benefits. Secondly, it encourages continued investment and loyalty by rewarding holders of multiple digital assets with additional benefits.

Finally, it sets the stage for the successful launch of the Screenplay Token by building an engaged community of potential investors.

With Aspen's tools ensuring that the project's legal obligations are clear and tied directly to the digital assets themselves, Mezrich has been able to offer a level of security and certainty to his community that enhances the perceived and actual value of the digital assets, further driving community engagement and revenue generation.

### **The Future of Screenplays and Revenue Generation?**

The Mezrich "Screenplay Token" is a tantalizing peek into the future of web3. This innovative blend of traditional content creation and the interactive ethos of the web3 world is a unique revenue generation model that could redefine the creative industries.

Aspen's Legal Plugin plays a pivotal role in this transformation. By offering on-chain legal certainty, we aim to empower creators to innovate, create, and discover new ways to monetize their work and engage with their communities.

Whether you're a creator seeking to step into the digital assets realm or looking to upgrade your existing collections, Aspen's Legal Plugin can unlock a world of potential. By fostering community engagement and enhancing sell-through, it can turn your creative vision into a thriving, revenue-generating digital ecosystem.&nbsp;

The Ben Mezrich Project is a testament to this, demonstrating how creativity, combined with the right tools and the power of web3, can unlock endless possibilities and revenue opportunities.

Whether you are looking to add legal terms for a single drop, or add terms to define creator and community rights as part of your subscription program, Aspen has you covered.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Unleashing Revenue Opportunities for Creators</strong></h2>
<p>It's not every day that a New York Times bestselling author ventures from editing manuscripts to emerging technology. </p>
<p>Ben Mezrich, the renowned author behind &quot;The Accidental Billionaires&quot; and &quot;Bringing Down the House,&quot; has done just that. His initiative, known as &quot;The Ben Mezrich Project,&quot; is leveraging the power of digital assets and Aspen's Legal Plugin to pioneer a new form of community-driven content creation, and it's as exciting as it sounds.</p>
<p>Four distinct NFT drops underpin the Ben Mezrich Project, each offering tiered membership levels and unique benefits. The culmination of this endeavor is the Mezrich &quot;Screenplay Token,&quot; an innovative utility program that gives token holders various rights linked to a screenplay that will be centered on the NFT and web3 space.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>Digital Assets and On-Chain Legal Certainty: A Revenue-Boosting Combination</strong></h3>
<p>Aspen’s role in the Ben Mezrich Project is instrumental, due to our ability to embed on-chain terms and conditions directly into digital assets. This unprecedented level of transparency, clarity, and legal certainty is crucial, especially when key intellectual property could be linked to community participation through the innovative program.</p>
<p>Our <a href="https://aspenft.io/blog/aspen-solves-for-legal-in-web3"><u>Legal Plugin</u></a> is just one piece of the puzzle. This feature isn’t merely about unlocking new revenue streams; it’s about establishing a sustainable ecosystem for creativity and innovation. It also includes features for audience segmentation, personalized content delivery, and smart contract templates, providing creators with a full suite of tools to monetize their creative output effectively.</p>
<h3><strong>A Community-Centric Blueprint for Success</strong></h3>
<p>The Ben Mezrich Project is a masterclass in community building. Every tier of the project's digital asset drops is meticulously designed to foster interaction, engagement, and a sense of belonging, and this isn't just for community spirit - it's a strategic approach to revenue generation.</p>
<p>This focus on community isn't merely an add-on, it's a key revenue generation model. With Aspen's tools, the project's legal obligations are clear and tied directly to the digital assets themselves, offering holders a level of security and certainty that enhances the assets' perceived and actual value.</p>
<p>The first asset drop of the project, inspired by Mezrich's recent journey into the world of GME short and meme stocks, provided holders with level 1 access to an exclusive community. This included access to a discord community chat room where Ben participates from time to time, members-only Q&amp;A sessions, and the opportunity to win invitations to special online events. These engagements not only fostered a sense of community but also added value to the digital assets, making them more attractive to potential buyers.</p>
<p>The second drop, themed around bitcoins and billionaires, offered additional benefits to those who held at least one asset from the first drop. This included opportunities for personalized writing coaching and eligibility for advanced, discounted, signed physical copies of future work from Ben. This tiered approach not only incentivized community participation but also rewarded loyalty, further increasing the desirability and value of the digital assets.</p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a></p>
<p>The third drop, themed around Vegas and card counting, granted holders of all three digital assets access to the highest tier of benefits. This included the opportunity to receive a Screenplay Token.</p>
<p>This tiered, community-first approach has multiple benefits for revenue generation. Firstly, it incentivizes initial purchases by offering exclusive community benefits. Secondly, it encourages continued investment and loyalty by rewarding holders of multiple digital assets with additional benefits.</p>
<p>Finally, it sets the stage for the successful launch of the Screenplay Token by building an engaged community of potential investors.</p>
<p>With Aspen's tools ensuring that the project's legal obligations are clear and tied directly to the digital assets themselves, Mezrich has been able to offer a level of security and certainty to his community that enhances the perceived and actual value of the digital assets, further driving community engagement and revenue generation.</p>
<h3><strong>The Future of Screenplays and Revenue Generation?</strong></h3>
<p>The Mezrich &quot;Screenplay Token&quot; is a tantalizing peek into the future of web3. This innovative blend of traditional content creation and the interactive ethos of the web3 world is a unique revenue generation model that could redefine the creative industries.</p>
<p>Aspen's Legal Plugin plays a pivotal role in this transformation. By offering on-chain legal certainty, we aim to empower creators to innovate, create, and discover new ways to monetize their work and engage with their communities.</p>
<p>Whether you're a creator seeking to step into the digital assets realm or looking to upgrade your existing collections, Aspen's Legal Plugin can unlock a world of potential. By fostering community engagement and enhancing sell-through, it can turn your creative vision into a thriving, revenue-generating digital ecosystem. </p>
<p>The Ben Mezrich Project is a testament to this, demonstrating how creativity, combined with the right tools and the power of web3, can unlock endless possibilities and revenue opportunities.</p>
<p>Whether you are looking to add legal terms for a single drop, or add terms to define creator and community rights as part of your subscription program, Aspen has you covered.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


The Ben Mezrich Project and Aspen's Legal Plugin

Unleashing Revenue Opportunities for Creators

## How to Reach Your Web2 Audiences with Aspen's Distribution Tools

As the digital world continues to evolve, creators of all kinds are embracing the web3 movement, harnessing the power of online platforms and non-fungible tokens (NFTs) to grow their brands and generate revenue.&nbsp;

We’re into that.

Our comprehensive, [no-code platform](https://app.aspenft.io/) transcends the constraints of NFT 1.0 – which primarily focused on 10k PFP projects – by offering a wide range of versatile tools designed to help creators establish safe, secure, and sustainable revenue streams in web3.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

Aspen's toolkits are intentionally flexible to provide Creators with optionality and resiliency to a variety of business models, enabling them to follow their passions while enjoying royalty protections and leveraging our cutting-edge distribution and marketing tools to grow their communities.&nbsp;

But what about those fans who haven't yet made the leap into the world of cryptocurrencies and digital assets? How can creators engage their web2 audiences and help them transition to the exciting new realm of web3?

### **Enter: New Distribution Methods**

Our [minting](/minting) and [marketing](/marketing) toolkits allow creators to distribute NFTs directly to their web2 audiences via email using single-claim links and QR codes, while also providing email wallets to ensure a seamless transition to the web3 space.&nbsp;

In this blog post, we'll explore these tools in-depth *and* show you how they can help you reach your web2 fans and increase your brand value and revenue.

### **Single-Claim Links**

Single-claim links are a powerful tool in Aspen's minting distribution toolkit. They enable creators to distribute NFTs to their web2 audiences with ease, bypassing the need for a crypto wallet.&nbsp;

With single-claim links, you can send personalized tokens to individual fans or promote exclusive content to a select group of supporters, landing directly in their email inbox.

The single-claim link process provides a seamless experience for both Creators and their audience. First, Creators can either create a new NFT or import an existing collection using <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Create Mode.&nbsp;</a>

After deploying their marketing mint collection, creators can generate a unique single-claim link, which can then be shared with the target audience through various channels, such as email, social media, or any other preferred communication method.&nbsp;

This approach enables fans to effortlessly claim their NFTs and access exclusive content without the need for a crypto wallet, thus fostering a more inclusive and user-friendly experience.

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **QR Code Distribution**

QR codes have become a popular method for sharing information and accessing digital content. Aspen's minting distribution toolkit harnesses this technology to make NFT distribution a breeze.&nbsp;

By generating a QR code for your NFT, you can easily share it with your web2 audience, allowing them to claim their digital asset by simply scanning the code.&nbsp;

Utilizing QR codes for NFT distribution offers a convenient and accessible method for both Creators and their audience. The process begins with designing and minting an NFT on <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Aspen</a>, similar to single-claim links.&nbsp;

Once the NFT is created, you can select to generate a unique QR code, which can be easily integrated into marketing materials, event promotions, or even printed on merchandise. Fans can then simply scan the QR code to claim their NFT and gain access to exclusive content, all without requiring a crypto wallet.&nbsp; This approach streamlines the NFT distribution process while ensuring a more inclusive and engaging experience.

### **Email Wallets**

Aspen's minting distribution toolkit goes beyond single-claim links and QR codes by offering email wallets for collectors. These wallets provide a normie-friendly solution for fans who aren't yet familiar with cryptocurrencies and web3.&nbsp;

With an email wallet, your fans can receive, store, and manage their NFTs using just their email address – no crypto wallet required. Here's how it works:

1. Fans claim their NFT: Using single-claim links or QR codes, your fans claim their NFTs.
2. Automatic email wallet creation: When a fan claims an NFT, Aspen automatically creates an email wallet associated with their email address.
3. Manage NFTs via email: Your fans can now access and manage their NFTs directly through their email, without needing to navigate the complexities of traditional crypto wallets.

Aspen's minting distribution toolkit is a game-changer for Creators looking to bridge the gap between web2 and web3 audiences. By leveraging single-claim links, QR code distribution, and email wallets, you can engage and grow your fanbase, regardless of their familiarity with cryptocurrencies and digital assets.

Not only do these tools help you increase brand value and revenue, but they also pave the way for a more inclusive and accessible digital landscape. As a Creator, it's essential to ensure that your content reaches as many fans as possible, and Aspen's minting distribution toolkit makes it easier than ever to achieve this goal.

Don't let the divide between web2 and web3 hold you back anymore. Make waves on and offline with Aspen's minting distribution tools, ready to hit inboxes near you.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>How to Reach Your Web2 Audiences with Aspen's Distribution Tools</h2>
<p>As the digital world continues to evolve, creators of all kinds are embracing the web3 movement, harnessing the power of online platforms and non-fungible tokens (NFTs) to grow their brands and generate revenue. </p>
<p>We’re into that.</p>
<p>Our comprehensive, <a href="https://app.aspenft.io/">no-code platform</a> transcends the constraints of NFT 1.0 – which primarily focused on 10k PFP projects – by offering a wide range of versatile tools designed to help creators establish safe, secure, and sustainable revenue streams in web3. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>Aspen's toolkits are intentionally flexible to provide Creators with optionality and resiliency to a variety of business models, enabling them to follow their passions while enjoying royalty protections and leveraging our cutting-edge distribution and marketing tools to grow their communities. </p>
<p>But what about those fans who haven't yet made the leap into the world of cryptocurrencies and digital assets? How can creators engage their web2 audiences and help them transition to the exciting new realm of web3?</p>
<h3><strong>Enter: New Distribution Methods</strong></h3>
<p>Our <a href="/minting">minting</a> and <a href="/marketing">marketing</a> toolkits allow creators to distribute NFTs directly to their web2 audiences via email using single-claim links and QR codes, while also providing email wallets to ensure a seamless transition to the web3 space. </p>
<p>In this blog post, we'll explore these tools in-depth <em>and</em> show you how they can help you reach your web2 fans and increase your brand value and revenue.</p>
<h3><strong>Single-Claim Links</strong></h3>
<p>Single-claim links are a powerful tool in Aspen's minting distribution toolkit. They enable creators to distribute NFTs to their web2 audiences with ease, bypassing the need for a crypto wallet. </p>
<p>With single-claim links, you can send personalized tokens to individual fans or promote exclusive content to a select group of supporters, landing directly in their email inbox.</p>
<p>The single-claim link process provides a seamless experience for both Creators and their audience. First, Creators can either create a new NFT or import an existing collection using <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Create Mode. </a></p>
<p>After deploying their marketing mint collection, creators can generate a unique single-claim link, which can then be shared with the target audience through various channels, such as email, social media, or any other preferred communication method. </p>
<p>This approach enables fans to effortlessly claim their NFTs and access exclusive content without the need for a crypto wallet, thus fostering a more inclusive and user-friendly experience.</p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>QR Code Distribution</strong></h3>
<p>QR codes have become a popular method for sharing information and accessing digital content. Aspen's minting distribution toolkit harnesses this technology to make NFT distribution a breeze. </p>
<p>By generating a QR code for your NFT, you can easily share it with your web2 audience, allowing them to claim their digital asset by simply scanning the code. </p>
<p>Utilizing QR codes for NFT distribution offers a convenient and accessible method for both Creators and their audience. The process begins with designing and minting an NFT on <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Aspen</a>, similar to single-claim links. </p>
<p>Once the NFT is created, you can select to generate a unique QR code, which can be easily integrated into marketing materials, event promotions, or even printed on merchandise. Fans can then simply scan the QR code to claim their NFT and gain access to exclusive content, all without requiring a crypto wallet.  This approach streamlines the NFT distribution process while ensuring a more inclusive and engaging experience.</p>
<h3><strong>Email Wallets</strong></h3>
<p>Aspen's minting distribution toolkit goes beyond single-claim links and QR codes by offering email wallets for collectors. These wallets provide a normie-friendly solution for fans who aren't yet familiar with cryptocurrencies and web3. </p>
<p>With an email wallet, your fans can receive, store, and manage their NFTs using just their email address – no crypto wallet required. Here's how it works:</p>
<ol>
<li>Fans claim their NFT: Using single-claim links or QR codes, your fans claim their NFTs.</li>
<li>Automatic email wallet creation: When a fan claims an NFT, Aspen automatically creates an email wallet associated with their email address.</li>
<li>Manage NFTs via email: Your fans can now access and manage their NFTs directly through their email, without needing to navigate the complexities of traditional crypto wallets.</li>
</ol>
<p>Aspen's minting distribution toolkit is a game-changer for Creators looking to bridge the gap between web2 and web3 audiences. By leveraging single-claim links, QR code distribution, and email wallets, you can engage and grow your fanbase, regardless of their familiarity with cryptocurrencies and digital assets.</p>
<p>Not only do these tools help you increase brand value and revenue, but they also pave the way for a more inclusive and accessible digital landscape. As a Creator, it's essential to ensure that your content reaches as many fans as possible, and Aspen's minting distribution toolkit makes it easier than ever to achieve this goal.</p>
<p>Don't let the divide between web2 and web3 hold you back anymore. Make waves on and offline with Aspen's minting distribution tools, ready to hit inboxes near you.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


How to Reach Your Web2 Audiences with Aspen's Distribution Tools

## 24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen

To show you just how easy it is to mint on Aspen, we’ve rounded up 25 daily tasks that now take the same amount of time as launching your collection (and [storefront!](/storefront))

1. Find the perfect .gif to drop in your favorite alpha Discord<br><br>![](/uploads/kramer-typing-gif.crdownload)
2. Plug your day job work into ChatGPT and make lunch plans
3. Make another SBF meme&nbsp;
4. Find 5 landing pages that say “to bring the next billion users to Web3”
5. Delete all the newsletters in your email inbox that you never get around to unsubscribing from
6. Take that serotonin walk around the block you’ve been telling yourself you’ll start
7. Export your email contacts from your [Aspen storefront](/storefront) and send your subscribers a little ‘hello’
8. Clean up your Hinge inbox
9. Protect your IP and spin up collection terms and conditions using our Template Library
10. Finally respond to those Twitter DMs
11. Avoid delivery fees and force yourself to actually call in your thai food order&nbsp;
12. Call your Mom back
13. Start that load of laundry you’ve been staring at all week
14. Walk next door for your third iced coffee (we won’t tell)
15. Try [Craiyon’s AI Image Generator](https://www.craiyon.com/)to get the creative juices flowing for your next collection
16. Make a new Airbnb wishlist to celebrate your next drop (manifesting)
17. Mute the Instagram stories of the people you went to high school with
18. Check the status of your tax returns
19. Test for any broken links on your website or social media bios
20. Register to vote ([<u>really!</u>](https://www.usvotefoundation.org/))
21. Water. Your. Plants.
22. In fact, have a glass of water yourself.&nbsp;
23. Troll StockX’s Release Calendar
24. Order a white noise machine from Amazon to drown out the noise of your roommate’s weird taste in music intruding on your late-night sketch sessions

Realistically, it probably took you longer to make it through this list than it would to drop a new collection on Aspen.&nbsp;

Whether you are a diehard Degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.

So we don’t take up anymore of your time, [let’s get started.](https://app.aspenft.io/)

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen</h2>
<p>To show you just how easy it is to mint on Aspen, we’ve rounded up 25 daily tasks that now take the same amount of time as launching your collection (and <a href="/storefront">storefront!</a>)</p>
<ol>
<li>Find the perfect .gif to drop in your favorite alpha Discord<br><br><img src="/uploads/kramer-typing-gif.crdownload" alt=""></li>
<li>Plug your day job work into ChatGPT and make lunch plans</li>
<li>Make another SBF meme </li>
<li>Find 5 landing pages that say “to bring the next billion users to Web3”</li>
<li>Delete all the newsletters in your email inbox that you never get around to unsubscribing from</li>
<li>Take that serotonin walk around the block you’ve been telling yourself you’ll start</li>
<li>Export your email contacts from your <a href="/storefront">Aspen storefront</a> and send your subscribers a little ‘hello’</li>
<li>Clean up your Hinge inbox</li>
<li>Protect your IP and spin up collection terms and conditions using our Template Library</li>
<li>Finally respond to those Twitter DMs</li>
<li>Avoid delivery fees and force yourself to actually call in your thai food order </li>
<li>Call your Mom back</li>
<li>Start that load of laundry you’ve been staring at all week</li>
<li>Walk next door for your third iced coffee (we won’t tell)</li>
<li>Try <a href="https://www.craiyon.com/">Craiyon’s AI Image Generator</a>to get the creative juices flowing for your next collection</li>
<li>Make a new Airbnb wishlist to celebrate your next drop (manifesting)</li>
<li>Mute the Instagram stories of the people you went to high school with</li>
<li>Check the status of your tax returns</li>
<li>Test for any broken links on your website or social media bios</li>
<li>Register to vote (<a href="https://www.usvotefoundation.org/"><u>really!</u></a>)</li>
<li>Water. Your. Plants.</li>
<li>In fact, have a glass of water yourself. </li>
<li>Troll StockX’s Release Calendar</li>
<li>Order a white noise machine from Amazon to drown out the noise of your roommate’s weird taste in music intruding on your late-night sketch sessions</li>
</ol>
<p>Realistically, it probably took you longer to make it through this list than it would to drop a new collection on Aspen. </p>
<p>Whether you are a diehard Degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.</p>
<p>So we don’t take up anymore of your time, <a href="https://app.aspenft.io/">let’s get started.</a></p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Better than an AI assistant, Aspen's no-code minting toolkits unlock the ability to power through complex mint processes in just minutes

24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen

## **Web3 Launch Operations and Marketing Checklist for Creators**

The bear market may be upon us, but that doesn't mean opportunities for Creators in web3 have dried up. In fact, now is the perfect time to double down on your efforts and build a thriving digital presence in this exciting new frontier.&nbsp;

The Creator economy has opened up a world of opportunities for digital creatives to generate revenue and build personal brands. As with any business venture, success in web3 requires a solid foundation of planning and organization.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

This comprehensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your projects — from initial concept to post-launch support.&nbsp;

It is important to note that not every project will require completion of every item on this list. Rather, it should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.&nbsp;

By following this checklist, you'll be well on your way to launching a project that not only captivates your audience but also stands the test of time in the rapidly evolving digital landscape.

Let’s dive in!

### **Pre-Launch Operations**<br>Project Concept

* Define your project's unique [<u>value proposition</u>](https://blog.hubspot.com/marketing/write-value-proposition)
* Identify your [<u>target audience</u>](https://blog.hubspot.com/marketing/target-audience)
* Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.

NFT Artwork & Assets

* Create or commission high-quality digital art.&nbsp;
* Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy
* Organize and store your digital assets securely&nbsp;

Smart Contracts & Technical Setup

* Develop or use a pre-built smart contract for your project
* Test your smart contract on a <a target="_blank" rel="noopener" href="https://help.aspenft.io/en/articles/7109892-minting-testnet-tokens">testnet</a>
* Set up a secure wallet for receiving funds

Legal & Compliance

* Understand the [<u>legal and tax implications</u>](https://tokentax.co/blog/nft-tax-guide) of creating and selling NFTs.&nbsp;
* Draft [<u>on-chain terms and conditions</u>](https://aspenft.io/blog/how-to-protect-your-ip-rights-as-a-web3-creator) for your NFTs if your assets contain protected IP
* Ensure compliance with applicable laws and regulations

### **Pre-Launch Marketing**

#### <br>Branding & Identity

* Develop a strong, recognizable brand for your project
* Create a logo and visual identity
* Develop a [<u>brand voice</u>](https://www.semrush.com/blog/how-to-define-your-tone-of-voice/?kw=&amp;cmp=US_SRCH_DSA_Blog_New_Ads_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=631620704542&amp;kwid=aud-973005362103:dsa-1754979173885&amp;cmpid=19583513418&amp;agpid=146272647758&amp;BU=Core&amp;extid=60113850251&amp;adpos=&amp;gclid=CjwKCAjwq-WgBhBMEiwAzKSH6OgBZ8GlzZgNJgwlvvPlBex88y2cUSjmQc2y0nrj-Zyr9eNxuzc53hoCKEMQAvD_BwE) (but don’t overcomplicate it!)

#### Website & Landing Page

* Design and develop a website for your project
* Ensure your [<u>homepage</u>](https://unbounce.com/landing-page-examples/high-converting-landing-pages/) has clear calls-to-action and highlights your differentiators
* Optimize your website for search engines (SEO)
* Skip a website altogether and create a Storefront on Aspen!

#### Social Media & Community Building

* Set up social media profiles on platforms where your target collectors convene
* Post content your audience would find valuable, entertaining, helpful or fun!
* Engage with your followers and with others to [<u>begin building a community</u>](https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/25/16-inspiring-ways-to-build-a-community-on-social-media/?sh=7e60bc9430b9)

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **Launch Operations**

#### <br>Minting & Distribution

* Find a minting and <a target="_blank" rel="noopener" href="https://app.aspenft.io/">distribution platform</a> suitable to you and your team’s needs
* Pick a chain!&nbsp;
* Set up a user-friendly minting process for your audience (hint: just use Aspen)
* Determine mint details such as phasing and allowlist integration

#### Pricing & Sales Strategy

* Determine your NFT pricing structure
* Develop a sales strategy (auction, fixed price, etc.)
* Ensure you understand your platform’s payment processing and transaction security details

#### Customer Support

* Establish a system for handling customer inquiries and issues
* Train your support team on project details and common issues
* Monitor customer feedback and adjust your approach accordingly

### **Launch Marketing**

#### <br>Launch Promotion & Advertising

* Develop a [<u>comprehensive launch marketing plan</u>](https://aspenft.io/blog/your-guide-to-a-successful-web3-mint)
* Run targeted advertising campaigns on relevant platforms or ramp up your organic posting
* Collaborate with influencers and other Creators to promote your project

#### Content Marketing

* Create and distribute engaging content providing information about your project (blog posts, videos, etc.)
* Leverage your social media profiles, email marketing and your Aspen Storefront to share your content
* Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better

#### Launch Events & Partnerships

* Organize and promote a launch event (virtual or in-person)
* Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day!&nbsp;
* Offer exclusive NFTs or rewards to early supporters

### **Post-Launch Operations & Marketing**

#### <br>Sustained Promotion & Advertising

* Continue running targeted advertising campaigns&nbsp;

* Maintain partnerships with influencers and other Creators for ongoing promotion

* Implement retargeting strategies to re-engage potential buyers

#### Ongoing Content Marketing

* Maintain a consistent content schedule (blog posts, videos, etc.)

* Share project updates and success stories on social media

* Leverage user-generated content to showcase your project's impact

#### Sales Support & Nurturing

* Implement post-launch sales strategies (discounts, bundle offers, etc.)

* Nurture relationships with existing buyers to encourage repeat purchases

* Engage with the community through AMAs, live streams, and social media

#### Post-Mint Analysis

* Analyze sales data to identify trends and opportunities for growth

* Gather feedback from buyers and the community to highlight areas for improvement

* Iterate on your sales and marketing strategies based on data insights

Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.&nbsp;

Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.

Remember, the journey doesn't end with your launch —continue to iterate, refine, and grow your project to ensure its long-term success.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/">Ready to make your mark</a>?

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Web3 Launch Operations and Marketing Checklist for Creators</strong></h2>
<p>The bear market may be upon us, but that doesn't mean opportunities for Creators in web3 have dried up. In fact, now is the perfect time to double down on your efforts and build a thriving digital presence in this exciting new frontier. </p>
<p>The Creator economy has opened up a world of opportunities for digital creatives to generate revenue and build personal brands. As with any business venture, success in web3 requires a solid foundation of planning and organization. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>This comprehensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your projects — from initial concept to post-launch support. </p>
<p>It is important to note that not every project will require completion of every item on this list. Rather, it should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project. </p>
<p>By following this checklist, you'll be well on your way to launching a project that not only captivates your audience but also stands the test of time in the rapidly evolving digital landscape.</p>
<p>Let’s dive in!</p>
<h3><strong>Pre-Launch Operations</strong><br>Project Concept</h3>
<ul>
<li>Define your project's unique <a href="https://blog.hubspot.com/marketing/write-value-proposition"><u>value proposition</u></a></li>
<li>Identify your <a href="https://blog.hubspot.com/marketing/target-audience"><u>target audience</u></a></li>
<li>Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.</li>
</ul>
<p>NFT Artwork &amp; Assets</p>
<ul>
<li>Create or commission high-quality digital art. </li>
<li>Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy</li>
<li>Organize and store your digital assets securely </li>
</ul>
<p>Smart Contracts &amp; Technical Setup</p>
<ul>
<li>Develop or use a pre-built smart contract for your project</li>
<li>Test your smart contract on a <a target="_blank" rel="noopener" href="https://help.aspenft.io/en/articles/7109892-minting-testnet-tokens">testnet</a></li>
<li>Set up a secure wallet for receiving funds</li>
</ul>
<p>Legal &amp; Compliance</p>
<ul>
<li>Understand the <a href="https://tokentax.co/blog/nft-tax-guide"><u>legal and tax implications</u></a> of creating and selling NFTs. </li>
<li>Draft <a href="https://aspenft.io/blog/how-to-protect-your-ip-rights-as-a-web3-creator"><u>on-chain terms and conditions</u></a> for your NFTs if your assets contain protected IP</li>
<li>Ensure compliance with applicable laws and regulations</li>
</ul>
<h3><strong>Pre-Launch Marketing</strong></h3>
<h4><br>Branding &amp; Identity</h4>
<ul>
<li>Develop a strong, recognizable brand for your project</li>
<li>Create a logo and visual identity</li>
<li>Develop a <a href="https://www.semrush.com/blog/how-to-define-your-tone-of-voice/?kw=&amp;cmp=US_SRCH_DSA_Blog_New_Ads_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=631620704542&amp;kwid=aud-973005362103:dsa-1754979173885&amp;cmpid=19583513418&amp;agpid=146272647758&amp;BU=Core&amp;extid=60113850251&amp;adpos=&amp;gclid=CjwKCAjwq-WgBhBMEiwAzKSH6OgBZ8GlzZgNJgwlvvPlBex88y2cUSjmQc2y0nrj-Zyr9eNxuzc53hoCKEMQAvD_BwE"><u>brand voice</u></a> (but don’t overcomplicate it!)</li>
</ul>
<h4>Website &amp; Landing Page</h4>
<ul>
<li>Design and develop a website for your project</li>
<li>Ensure your <a href="https://unbounce.com/landing-page-examples/high-converting-landing-pages/"><u>homepage</u></a> has clear calls-to-action and highlights your differentiators</li>
<li>Optimize your website for search engines (SEO)</li>
<li>Skip a website altogether and create a Storefront on Aspen!</li>
</ul>
<h4>Social Media &amp; Community Building</h4>
<ul>
<li>Set up social media profiles on platforms where your target collectors convene</li>
<li>Post content your audience would find valuable, entertaining, helpful or fun!</li>
<li>Engage with your followers and with others to <a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/25/16-inspiring-ways-to-build-a-community-on-social-media/?sh=7e60bc9430b9"><u>begin building a community</u></a></li>
</ul>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Launch Operations</strong></h3>
<h4><br>Minting &amp; Distribution</h4>
<ul>
<li>Find a minting and <a target="_blank" rel="noopener" href="https://app.aspenft.io/">distribution platform</a> suitable to you and your team’s needs</li>
<li>Pick a chain! </li>
<li>Set up a user-friendly minting process for your audience (hint: just use Aspen)</li>
<li>Determine mint details such as phasing and allowlist integration</li>
</ul>
<h4>Pricing &amp; Sales Strategy</h4>
<ul>
<li>Determine your NFT pricing structure</li>
<li>Develop a sales strategy (auction, fixed price, etc.)</li>
<li>Ensure you understand your platform’s payment processing and transaction security details</li>
</ul>
<h4>Customer Support</h4>
<ul>
<li>Establish a system for handling customer inquiries and issues</li>
<li>Train your support team on project details and common issues</li>
<li>Monitor customer feedback and adjust your approach accordingly</li>
</ul>
<h3><strong>Launch Marketing</strong></h3>
<h4><br>Launch Promotion &amp; Advertising</h4>
<ul>
<li>Develop a <a href="https://aspenft.io/blog/your-guide-to-a-successful-web3-mint"><u>comprehensive launch marketing plan</u></a></li>
<li>Run targeted advertising campaigns on relevant platforms or ramp up your organic posting</li>
<li>Collaborate with influencers and other Creators to promote your project</li>
</ul>
<h4>Content Marketing</h4>
<ul>
<li>Create and distribute engaging content providing information about your project (blog posts, videos, etc.)</li>
<li>Leverage your social media profiles, email marketing and your Aspen Storefront to share your content</li>
<li>Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better</li>
</ul>
<h4>Launch Events &amp; Partnerships</h4>
<ul>
<li>Organize and promote a launch event (virtual or in-person)</li>
<li>Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day! </li>
<li>Offer exclusive NFTs or rewards to early supporters</li>
</ul>
<h3><strong>Post-Launch Operations &amp; Marketing</strong></h3>
<h4><br>Sustained Promotion &amp; Advertising</h4>
<ul>
<li>
<p>Continue running targeted advertising campaigns </p>
</li>
<li>
<p>Maintain partnerships with influencers and other Creators for ongoing promotion</p>
</li>
<li>
<p>Implement retargeting strategies to re-engage potential buyers</p>
</li>
</ul>
<h4>Ongoing Content Marketing</h4>
<ul>
<li>
<p>Maintain a consistent content schedule (blog posts, videos, etc.)</p>
</li>
<li>
<p>Share project updates and success stories on social media</p>
</li>
<li>
<p>Leverage user-generated content to showcase your project's impact</p>
</li>
</ul>
<h4>Sales Support &amp; Nurturing</h4>
<ul>
<li>
<p>Implement post-launch sales strategies (discounts, bundle offers, etc.)</p>
</li>
<li>
<p>Nurture relationships with existing buyers to encourage repeat purchases</p>
</li>
<li>
<p>Engage with the community through AMAs, live streams, and social media</p>
</li>
</ul>
<h4>Post-Mint Analysis</h4>
<ul>
<li>
<p>Analyze sales data to identify trends and opportunities for growth</p>
</li>
<li>
<p>Gather feedback from buyers and the community to highlight areas for improvement</p>
</li>
<li>
<p>Iterate on your sales and marketing strategies based on data insights</p>
</li>
</ul>
<p>Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence. </p>
<p>Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.</p>
<p>Remember, the journey doesn't end with your launch —continue to iterate, refine, and grow your project to ensure its long-term success. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/">Ready to make your mark</a>?</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Marketing Checklist for Creators

## **What's a Marketing Drop? Exploring Aspen's Minting Engine**

As the world of web3 continues to evolve, creators are constantly on the lookout for innovative ways to stand out and generate revenue. In this post, we'll dive into Aspen's Marketing Drop, a powerful feature of the Aspen Minting Engine that provides a unique solution for creators to bring their projects to life and reach new members.&nbsp;

Buckle up as we explore the ins and outs of Marketing Drops and how they can help elevate your Web3 presence.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **The Power of Marketing Drops**

Marketing Drops take your projects to the next level by enabling you to create innovative distribution strategies utilizing both claim links and QR codes. They allow you to expand past conventional web3 marketing techniques, helping you connect with your audience (or reach new members!) in new and creative ways.

With Marketing Drops, you can place QR codes at events, on merchandise, or across the metaverse, giving you a fresh and engaging approach to reach potential collectors. Moreover, you can integrate your drops with email, guerrilla, and VR/AR marketing strategies, ensuring your project or brand leaves a lasting impression.

### **The Game Changer:<br>Marketing Drops in the Web3 Ecosystem**

Marketing Drops are a net new addition to the Web3 ecosystem, transforming the way NFTs are perceived and utilized.

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>

Instead of simply being products-for-sale, Marketing Drops turn NFTs into engaging tools that have the power to capture new audiences and drive community engagement.

By replacing one-way messaging with meaningful content and utility, Marketing Drops allow creators to build deeper connections with their community, fostering loyalty and long-term growth.&nbsp;

This innovative approach opens up a world of possibilities for creators to engage, entertain, and empower their audiences in Web3.

### **Supercharging Marketing Mints with Storefronts**

Aspen's Marketing Mints are further powered by storefronts, which allow you to create, market, distribute, and sell your creations to the members of your community. Whether you're just starting out or already established in the Web3 space, having a well-designed storefront is vital to your online presence.

Customize your storefront with your branding, create advertising sections with custom call-to-actions, and even run your own aggregated marketplace. With Aspen, scaling your project has never been easier.

Aspen's Marketing Drop and Minting Engine offer an unparalleled solution for creators looking to make waves in the Web3 space. By leveraging the power of innovative distribution strategies, QR codes, and customizable storefronts, you can take your project to new heights and ensure you stay ahead of the curve.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>What's a Marketing Drop? Exploring Aspen's Minting Engine</strong></h2>
<p>As the world of web3 continues to evolve, creators are constantly on the lookout for innovative ways to stand out and generate revenue. In this post, we'll dive into Aspen's Marketing Drop, a powerful feature of the Aspen Minting Engine that provides a unique solution for creators to bring their projects to life and reach new members. </p>
<p>Buckle up as we explore the ins and outs of Marketing Drops and how they can help elevate your Web3 presence.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>The Power of Marketing Drops</strong></h3>
<p>Marketing Drops take your projects to the next level by enabling you to create innovative distribution strategies utilizing both claim links and QR codes. They allow you to expand past conventional web3 marketing techniques, helping you connect with your audience (or reach new members!) in new and creative ways.</p>
<p>With Marketing Drops, you can place QR codes at events, on merchandise, or across the metaverse, giving you a fresh and engaging approach to reach potential collectors. Moreover, you can integrate your drops with email, guerrilla, and VR/AR marketing strategies, ensuring your project or brand leaves a lasting impression.</p>
<h3><strong>The Game Changer:<br>Marketing Drops in the Web3 Ecosystem</strong></h3>
<p>Marketing Drops are a net new addition to the Web3 ecosystem, transforming the way NFTs are perceived and utilized.</p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>
<p>Instead of simply being products-for-sale, Marketing Drops turn NFTs into engaging tools that have the power to capture new audiences and drive community engagement.</p>
<p>By replacing one-way messaging with meaningful content and utility, Marketing Drops allow creators to build deeper connections with their community, fostering loyalty and long-term growth. </p>
<p>This innovative approach opens up a world of possibilities for creators to engage, entertain, and empower their audiences in Web3.</p>
<h3><strong>Supercharging Marketing Mints with Storefronts</strong></h3>
<p>Aspen's Marketing Mints are further powered by storefronts, which allow you to create, market, distribute, and sell your creations to the members of your community. Whether you're just starting out or already established in the Web3 space, having a well-designed storefront is vital to your online presence.</p>
<p>Customize your storefront with your branding, create advertising sections with custom call-to-actions, and even run your own aggregated marketplace. With Aspen, scaling your project has never been easier.</p>
<p>Aspen's Marketing Drop and Minting Engine offer an unparalleled solution for creators looking to make waves in the Web3 space. By leveraging the power of innovative distribution strategies, QR codes, and customizable storefronts, you can take your project to new heights and ensure you stay ahead of the curve.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Exploring Aspen's Minting Engine

What is a Marketing Drop? 

## **Introducing Standard Mints on Aspen:<br>Supercharge Your Success with No-Code Tools**

### <br><br>Unlock Opportunity with Aspen's Revolutionary Minting Toolkit

Aspen is committed to providing creators with the tools *and* flexibility they need to succeed in web3. Offering both Standard and <a target="_blank" rel="noopener" href="/blog/what-s-a-marketing-drop">Marketing Mints</a>, we're giving Creators more options and opportunities to generate revenue. This article focuses on the power and potential of Standard Mints — but if you’re looking for other innovative distribution strategies to engage your community, Aspen's marketing toolkit caters to a wide range of creative visions.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

The wide world of web3 has come a long way since the 10k PFP trading hype, and even traditional creators like [Steinza](/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t) have discovered the untapped potential of generating revenue in places where Web2 simply couldn't reach.&nbsp;

Aspen is now taking the game to the next level with the release of our Creator-centric platform, including Standard Drops. With no-code tools, unparalleled versatility, and cutting-edge features, Aspen makes it easier than ever for artists and creators to harness the power of web3.

Let’s dive in

### **Custom Smart Contracts: Mint in Minutes**

<br>Aspen's supercharged no-code tools enable you to create a custom smart contract in just a matter of minutes. With our world-class tooling, your mint can be as straightforward or advanced as you want it to be. This means that you can focus on the creative aspect of your work without getting bogged down by technical complexities; all without signing ownership of your smart contract over to a marketplace.

### **Multimedia Capabilities: Mint Beyond Images**

<br>Aspen's multimedia capabilities elevate the creative possibilities for Creators by allowing them to mint not only images but also music, video, and other multimedia items as NFTs.&nbsp;

This enables artists to expand their horizons and explore new ways to express themselves, engage with their audience, and generate revenue through various forms of digital art. From musicians to filmmakers, graphic designers to animators — and everyone in between — Aspen's multimedia support empowers Creators to bring their visions to life in the ever-expanding world of web3.

### **Multi-Chain Minting for Greater Flexibility**

<br>One of the most significant challenges Creators face when planning a mint is the limitations of a single blockchain. Aspen's minting toolkit eliminates this obstacle by offering multi-chain minting, allowing you to tap into different blockchains, ensuring that you have the flexibility you need to maximize your digital art's exposure and revenue generation.

Currently, Aspen supports projects across Ethereum, Polygon, Palm and Canto.&nbsp;

### **First-to-Market IP Solution: NFTs with On-Chain Terms and Conditions**

<br>With over a decade of work at the intersection of blockchain and legal technology, our team understands the importance of intellectual property protection for Creators. That's why we've developed a first-to-market IP solution that enables Creators to attach customizable, on-chain terms and conditions to their NFTs.&nbsp;

This innovative feature allows artists to define the rights and usage guidelines for their work, giving them the peace of mind that their creations are protected and used according to their wishes. With Aspen's on-chain terms and conditions, Creators can maintain control over their intellectual property while fostering a healthy ecosystem for digital art and content.

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **Phased Distribution with Allowlists**

<br>Aspen's allowlist tools are designed to integrate seamlessly into your go-to-market campaigns and community-building initiatives. This powerful feature allows you to reward early adopters, foster loyalty among your audience, and create a sense of exclusivity that boosts demand for your creations.&nbsp;

By implementing phased distribution and offering exclusive access to your NFTs for select groups, you can build anticipation, generate buzz, and establish a strong foundation for your web3 community. With Aspen's allowlists, you have the tools you need to strategically launch your digital art and maximize its impact in the ever-evolving web3 landscape.

### **Automated Scheduling: Streamline Your Drops**

<br>Managing the release of your digital art can be time-consuming and complex. With Aspen's automated scheduling feature, you can set up your releases ahead of time and let our platform do the heavy lifting for you.&nbsp;

Whether you have multiple drops lined up or you want to keep your fans engaged with regular releases, automated scheduling ensures that your creations hit the market at the perfect time. If you can schedule a Slack message or an email, why not your NFTs?

### **Primary and Royalty Revenue Splitting Across Multiple Wallets**

<br>Web3 projects are often a collaborative and collective effort, which is why we've implemented primary and royalty revenue splitting across any number of wallets. Using Aspen’s Creator Platform, split or share revenue fairly and transparently, whether it's with a co-creator, a platform, or a charity. Say goodbye to complicated revenue-sharing agreements and enjoy seamless, hassle-free transactions at the click of a few buttons.

### **Embrace the Future of Web3 with Aspen**

<br>Starting with Standard Drops, Aspen is revolutionizing the way Creators build brands and businesses in web3. Our no-code tools, multimedia capabilities, multi-chain minting, on-chain terms and conditions, phased distribution, automated scheduling, and revenue splitting features make it easy for artists and creators of all kinds to generate revenue and engage their audience in the rapidly growing creator economy.

Plan your next drop with <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Aspen</a> now and unlock your full earning potential!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Introducing Standard Mints on Aspen:<br>Supercharge Your Success with No-Code Tools</strong></h2>
<h3><br><br>Unlock Opportunity with Aspen's Revolutionary Minting Toolkit</h3>
<p>Aspen is committed to providing creators with the tools <em>and</em> flexibility they need to succeed in web3. Offering both Standard and <a target="_blank" rel="noopener" href="/blog/what-s-a-marketing-drop">Marketing Mints</a>, we're giving Creators more options and opportunities to generate revenue. This article focuses on the power and potential of Standard Mints — but if you’re looking for other innovative distribution strategies to engage your community, Aspen's marketing toolkit caters to a wide range of creative visions.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>The wide world of web3 has come a long way since the 10k PFP trading hype, and even traditional creators like <a href="/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza</a> have discovered the untapped potential of generating revenue in places where Web2 simply couldn't reach. </p>
<p>Aspen is now taking the game to the next level with the release of our Creator-centric platform, including Standard Drops. With no-code tools, unparalleled versatility, and cutting-edge features, Aspen makes it easier than ever for artists and creators to harness the power of web3.</p>
<p>Let’s dive in</p>
<h3><strong>Custom Smart Contracts: Mint in Minutes</strong></h3>
<p><br>Aspen's supercharged no-code tools enable you to create a custom smart contract in just a matter of minutes. With our world-class tooling, your mint can be as straightforward or advanced as you want it to be. This means that you can focus on the creative aspect of your work without getting bogged down by technical complexities; all without signing ownership of your smart contract over to a marketplace.</p>
<h3><strong>Multimedia Capabilities: Mint Beyond Images</strong></h3>
<p><br>Aspen's multimedia capabilities elevate the creative possibilities for Creators by allowing them to mint not only images but also music, video, and other multimedia items as NFTs. </p>
<p>This enables artists to expand their horizons and explore new ways to express themselves, engage with their audience, and generate revenue through various forms of digital art. From musicians to filmmakers, graphic designers to animators — and everyone in between — Aspen's multimedia support empowers Creators to bring their visions to life in the ever-expanding world of web3.</p>
<h3><strong>Multi-Chain Minting for Greater Flexibility</strong></h3>
<p><br>One of the most significant challenges Creators face when planning a mint is the limitations of a single blockchain. Aspen's minting toolkit eliminates this obstacle by offering multi-chain minting, allowing you to tap into different blockchains, ensuring that you have the flexibility you need to maximize your digital art's exposure and revenue generation.</p>
<p>Currently, Aspen supports projects across Ethereum, Polygon, Palm and Canto. </p>
<h3><strong>First-to-Market IP Solution: NFTs with On-Chain Terms and Conditions</strong></h3>
<p><br>With over a decade of work at the intersection of blockchain and legal technology, our team understands the importance of intellectual property protection for Creators. That's why we've developed a first-to-market IP solution that enables Creators to attach customizable, on-chain terms and conditions to their NFTs. </p>
<p>This innovative feature allows artists to define the rights and usage guidelines for their work, giving them the peace of mind that their creations are protected and used according to their wishes. With Aspen's on-chain terms and conditions, Creators can maintain control over their intellectual property while fostering a healthy ecosystem for digital art and content.</p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Phased Distribution with Allowlists</strong></h3>
<p><br>Aspen's allowlist tools are designed to integrate seamlessly into your go-to-market campaigns and community-building initiatives. This powerful feature allows you to reward early adopters, foster loyalty among your audience, and create a sense of exclusivity that boosts demand for your creations. </p>
<p>By implementing phased distribution and offering exclusive access to your NFTs for select groups, you can build anticipation, generate buzz, and establish a strong foundation for your web3 community. With Aspen's allowlists, you have the tools you need to strategically launch your digital art and maximize its impact in the ever-evolving web3 landscape.</p>
<h3><strong>Automated Scheduling: Streamline Your Drops</strong></h3>
<p><br>Managing the release of your digital art can be time-consuming and complex. With Aspen's automated scheduling feature, you can set up your releases ahead of time and let our platform do the heavy lifting for you. </p>
<p>Whether you have multiple drops lined up or you want to keep your fans engaged with regular releases, automated scheduling ensures that your creations hit the market at the perfect time. If you can schedule a Slack message or an email, why not your NFTs?</p>
<h3><strong>Primary and Royalty Revenue Splitting Across Multiple Wallets</strong></h3>
<p><br>Web3 projects are often a collaborative and collective effort, which is why we've implemented primary and royalty revenue splitting across any number of wallets. Using Aspen’s Creator Platform, split or share revenue fairly and transparently, whether it's with a co-creator, a platform, or a charity. Say goodbye to complicated revenue-sharing agreements and enjoy seamless, hassle-free transactions at the click of a few buttons.</p>
<h3><strong>Embrace the Future of Web3 with Aspen</strong></h3>
<p><br>Starting with Standard Drops, Aspen is revolutionizing the way Creators build brands and businesses in web3. Our no-code tools, multimedia capabilities, multi-chain minting, on-chain terms and conditions, phased distribution, automated scheduling, and revenue splitting features make it easy for artists and creators of all kinds to generate revenue and engage their audience in the rapidly growing creator economy.</p>
<p>Plan your next drop with <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Aspen</a> now and unlock your full earning potential!</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Supercharge Your Success with No-Code Tools

Introducing Standard Mints

## **New Chain Unlocked: Introducing Canto on Aspen**

<img width="650" height="372" src="/uploads/canto-so-hot-right-now.png" />

If you spend any time on crypto twitter, you’re probably with us when we say: our feeds have been taken over. \#Canto is, as best said by Mugatu, “so hot right now” and is quite literally everywhere we look.

If you’re just catching up, here’s the basics: in early 2023, Canto tokens surged, shooting from just over $0.07 on Jan. 1 to over $0.46 — a rally of over 700% — a month later. [<u>Decrypt</u>](https://decrypt.co/resources/what-is-canto-the-token-that-rallied-700-in-a-month) covered the spike in activity after venture fund [<u>Variant</u>](https://variant.fund/) had invested in a position of unknown size in Canto.

### **Okay so what’s the noise all about?**

Canto is a permissionless, layer-1 blockchain that runs the [<u>Ethereum Virtual Machine</u>](https://cointelegraph.com/news/what-is-an-ethereum-virtual-machine-evm-and-how-does-it-work). It is part of the [<u>Cosmos network</u>](https://decrypt.co/resources/cosmos) of blockchains, apps, and services and it offers a native stablecoin called NOTE.&nbsp;

Canto developers promote the ecosystem as “built to deliver on the promise of DeFi,” which it works to do by centering itself as a choice execution layer for original development work and by offering unique incentives for the development of DeFi protocols.&nbsp;

What it lacks in technical innovation (Canto is built with mainly ‘off-the-shelf’ open-source components) it makes up for in cultural and socioeconomic contributions, incentivizing funding for public goods and developer activity on the network. In support of its ethos, Canto’s decentralized exchange, lending market, and unit of account (NOTE) operate as public utility protocols or, free public infrastructure.

Web3 proponents have taken notice; the number of Canto users more than doubled between December 2022 and late January 2023. After marketplaces put Creators’ royalties in limbo for months, market participants got a real feel for the power that comes with centralization — and what that can do to their pockets.&nbsp;

### **Introducing Canto on Aspen**

<img width="1200" height="630" src="/images/blog/Canto-Reveal.png" />

NFTs and the web3 creator economy have undoubtedly unlocked numerous monetization opportunities for artists, musicians, and creators of all types, popularizing the sentiment that anyone can tap into new audiences and deliver utility, membership or even just delight to communities worldwide with some focused ambition and an internet connection.&nbsp;

But as we’ve seen, making money in web3 isn’t as easy as the bull market’s WAGMI threads led many to believe, citing ‘hard work’ and ‘good vibes’ as the recipe for success and tickets to financial freedom.&nbsp;

The combination of the bear market, rising inflation and a decrease in remote work opportunities as a result of loosening pandemic restrictions have taken Creators from&nbsp;

<img width="1518" height="464" src="/uploads/canto-quote.png" />

To&nbsp;

<img width="1016" height="442" src="/uploads/canto-tweet.png" />

Real fast.&nbsp;

Pair that with marketplaces protecting their own bottom line to weather the market downturn, transforming into pro-trader paradises that limit both possibilities and protections for the group most capable of pushing web3 ahead: Creators.

Here’s the deal: Utility isn’t free.&nbsp;

Aspen is the new home for Creators looking to build and grow their revenue with industry-leading creation, marketing and distribution tools. &nbsp;And starting today, Creators can use Aspen to launch collections on Canto. &nbsp;

If you’re interested in launching a collection on Canto (or elsewhere) [drop us a line and get in touch.](mailto:hello@aspenft.io)

<h2><strong>New Chain Unlocked: Introducing Canto on Aspen</strong></h2>
<img width="650" height="372" src="/uploads/canto-so-hot-right-now.png" />
<p>If you spend any time on crypto twitter, you’re probably with us when we say: our feeds have been taken over. #Canto is, as best said by Mugatu, “so hot right now” and is quite literally everywhere we look.</p>
<p>If you’re just catching up, here’s the basics: in early 2023, Canto tokens surged, shooting from just over $0.07 on Jan. 1 to over $0.46 — a rally of over 700% — a month later. <a href="https://decrypt.co/resources/what-is-canto-the-token-that-rallied-700-in-a-month"><u>Decrypt</u></a> covered the spike in activity after venture fund <a href="https://variant.fund/"><u>Variant</u></a> had invested in a position of unknown size in Canto.</p>
<h3><strong>Okay so what’s the noise all about?</strong></h3>
<p>Canto is a permissionless, layer-1 blockchain that runs the <a href="https://cointelegraph.com/news/what-is-an-ethereum-virtual-machine-evm-and-how-does-it-work"><u>Ethereum Virtual Machine</u></a>. It is part of the <a href="https://decrypt.co/resources/cosmos"><u>Cosmos network</u></a> of blockchains, apps, and services and it offers a native stablecoin called NOTE. </p>
<p>Canto developers promote the ecosystem as “built to deliver on the promise of DeFi,” which it works to do by centering itself as a choice execution layer for original development work and by offering unique incentives for the development of DeFi protocols. </p>
<p>What it lacks in technical innovation (Canto is built with mainly ‘off-the-shelf’ open-source components) it makes up for in cultural and socioeconomic contributions, incentivizing funding for public goods and developer activity on the network. In support of its ethos, Canto’s decentralized exchange, lending market, and unit of account (NOTE) operate as public utility protocols or, free public infrastructure.</p>
<p>Web3 proponents have taken notice; the number of Canto users more than doubled between December 2022 and late January 2023. After marketplaces put Creators’ royalties in limbo for months, market participants got a real feel for the power that comes with centralization — and what that can do to their pockets. </p>
<h3><strong>Introducing Canto on Aspen</strong></h3>
<img width="1200" height="630" src="/images/blog/Canto-Reveal.png" />
<p>NFTs and the web3 creator economy have undoubtedly unlocked numerous monetization opportunities for artists, musicians, and creators of all types, popularizing the sentiment that anyone can tap into new audiences and deliver utility, membership or even just delight to communities worldwide with some focused ambition and an internet connection. </p>
<p>But as we’ve seen, making money in web3 isn’t as easy as the bull market’s WAGMI threads led many to believe, citing ‘hard work’ and ‘good vibes’ as the recipe for success and tickets to financial freedom. </p>
<p>The combination of the bear market, rising inflation and a decrease in remote work opportunities as a result of loosening pandemic restrictions have taken Creators from </p>
<img width="1518" height="464" src="/uploads/canto-quote.png" />
<p>To </p>
<img width="1016" height="442" src="/uploads/canto-tweet.png" />
<p>Real fast. </p>
<p>Pair that with marketplaces protecting their own bottom line to weather the market downturn, transforming into pro-trader paradises that limit both possibilities and protections for the group most capable of pushing web3 ahead: Creators.</p>
<p>Here’s the deal: Utility isn’t free. </p>
<p>Aspen is the new home for Creators looking to build and grow their revenue with industry-leading creation, marketing and distribution tools.  And starting today, Creators can use Aspen to launch collections on Canto.  </p>
<p>If you’re interested in launching a collection on Canto (or elsewhere) <a href="mailto:hello@aspenft.io">drop us a line and get in touch.</a></p>


New Chain Unlocked

Introducing Canto

## **Your guide to a successful web3 mint**

Congratulations! You’ve decided to launch an NFT collection. Now what?

Launching a web3 digital collectibles or NFT project is a powerful tool for creators looking to raise funds, build communities, and create markets for their work. By minting your own tokens on a Creator-focused platform, you can tap into the power of the blockchain and create new opportunities for yourself, your brand or your business.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Don’t get tangled in web3 jargon**

A web3 mint and an e-commerce product launch are quite similar in that they both involve planning, execution, and engagement with a target audience to sell a product.&nbsp;

When a brand or entrepreneur launches a new product, they strategize the launch with design, marketing, communications and product teams to identify the best opportunities to engage with potential customers and generate interest and excitement. The goal (and the process!) is not much different for web3 Creators dropping a new NFT collection.&nbsp;

While navigating buzzwords like transaction hash and metadata can feel intimidating if you’re new to web3, visualizing your mint as if you’re launching a new product can help keep you on track and focused on maximizing your results. If you’re a veteran, our only advice here is to not get distracted by what’s taking over crypto twitter and stay focused on&nbsp; hitting your targets.

### **Steps to Minting Success**

In this guide, we will provide you with the key steps and insights you need to plan and execute a successful web3 mint. We will cover topics such as identifying your goals and objectives, choosing the right platform, planning your minting strategy, engaging with the community, and being prepared for challenges.&nbsp;

By following the steps outlined in this guide, you can execute a successful web3 mint that helps you to achieve your project’s goals and objectives.

So let’s start there:

### **Identify your goals and objectives**

Before you begin to plan a new project — it’s imperative to know what you want to achieve.<br>Do you want to raise funds to scale your business?<br>Do you want to build a community around a specific cause?<br>Do you want to increase community engagement by incentivizing active participation?<br>Identifying your goals and objectives will help you to focus your efforts to execute a successful mint. If you don’t have a clear objective yet, spend some time reviewing our list of the 10 most popular goals of NFT projects below

* Generate brand or project awareness by offering NFTs with high-value utility to garner interest
* Mobilize a web2 cause-based community into web3
* Provide unique, collectible or 1 of 1 items to your fans or supporters
* Offer rewards and/or incentives to your community for engagement
* Enable fans to access exclusive content or experiences
* Provide a way for supporters to show their support and affiliation with your brand
* Create a way for collectors to contribute to the development of the project&nbsp;
* Enable your community to own a piece of their favorite project
* Provide an innovative way for customers to connect their digital and physical brand experiences
* Monetize branded content by providing access tokens via NFTs

Note, a number of these goals work with pre-existing communities.

### **Choose the right project type**

Now that you have a clearly defined goal, it’s time to determine what kind of NFTs you want to create. This will largely be determined by your medium if you’re an artist. Brands and non-art based projects should choose an NFT type that can help them achieve the goals of their project without overcomplicating the process or experience for their target audience.&nbsp;

Here are a few examples of different NFT types and the projects and communities with which they are most compatible.

* **Collectibles**<br>Digital collectibles are unique digital assets that can be collected and traded, similar to physical collectibles such as trading cards or stamps. These are great for projects involving gamification or social networking elements, intending to utilize Swap programs or who want to encourage community members to interact with each other.

* **Digital Art**<br>Illustrators, animators, videographers, this one's for you. Physical artists have also experimented with creating digital representations of their sketch, painting and sculpture work and attaching them to NFTs. Digital Art NFTs are a great choice for artists looking to scale awareness for their work, connect directly with fans and as a revenue stream to support their creative processes — all while protecting their personal IP made possible by Aspen’s legal plug-in.

* **Generative Art**<br>Do you work at the intersection of art and AI? Generative Art NFTs can be generated by using algorithms, machine learning models, or other computational processes to automatically generate art. This can be done by writing code that creates images, audio, or other forms of digital media based on certain inputs or rules. For example, an artist could create a program that generates a unique piece of music every time it is run, or a tool that creates an abstract image based on a user's input. Generative art is a powerful option for web3 artists looking to explore new creative possibilities and create unique, one-of-a-kind works of art. If you are an artist interested in finding out more about generative art, learn more [here.](/blog/how-to-create-generative-art-using-ai)

* **Gaming Items**<br>If you don’t already have a game or gaming elements within your project or brand portfolio — we don’t recommend creating a game just to use gaming NFTs. That being said, if your project is gaming-centric, NFTs can be a great way to generate additional revenue while providing elevated gameplay opportunities for users.

* **Digital Ticket Stubs and Moments**<br>Musicians, comedians and other live performance artists aren’t the only groups who can use NFTs as passes. Sports teams, theater groups, non-profits or other event-centric organizations can use NFTs to represent virtual tickets to live or recorded events or offer limited edition NFTs that unlock access to special experiences, such as backstage access, meet-and-greets or even drink tickets for a bar event. Recently, [Steinza](/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t) used Aspen to grant his concert-goers an NFT that contained a digital version of his Nashville performance and granted them a spot on his allowlist for the concert memories mint.&nbsp;

* **Choose the right platform**<br>Now that you have a clear project goal and format decided, it’s time to begin researching minting and marketplace platforms that can best support your team and project as you work to meet your targets.

There are a few key factors that any web3 Creator should consider when choosing which non-fungible token (NFT) platform to launch their project on. These include:

### **Compatibility with the creator's desired blockchain**

It's important to ensure that the NFT platform you select is compatible with the blockchain that you intend to use for your project. Some NFT platforms may only support certain blockchains, such as Ethereum, while others may support multiple blockchains. Aspen currently supports Ethereum, Polygon, Canton and Palm.

### **Fees and Costs**

It's important to understand the fees and costs associated with using different NFT platforms, as these can vary significantly. This includes transaction fees, listing fees, and other building or transacting costs that your project may incur based on collection size and minting phases. It's also worth considering whether the platform offers any discounts or incentives for creators.

### **Ease of Use**

Before deciding, contact your top three choices for a demo to understand the level of technical expertise needed to use each platform. Ask questions about the process of creating and selling NFTs as well as the options you have to customize and brand your project’s collection page. A platform that is easy to use and navigate will likely be more attractive to both creators and collectors.

### **Creator Rights and Royalties**

As many marketplaces move to zero or optional royalties, make sure you select a platform that supports Creator royalties and has policies in place that protect your ability to generate revenue from secondary sales. If you’re wondering, royalties will always be protected on Aspen — we’re where web3 Creators make money, because we know providing utility isn’t free.<br><br>Most NFT platforms will have information about their royalty policies available on their websites, often in their terms of service or FAQ sections; research the platform's website to find an updated copy of their policies.<br><br>After reviewing a platform’s Royalties Policy and any related social media posts or customer support articles, be sure to check online forums and communities and reach out to other creators directly to learn more about others’ experiences in navigating royalty payments and protections across different platforms.

### **Contractual Obligations and Collection Terms and Conditions**

Web3 collectibles are at a crucial intersection as they grow beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the technology powering next-generation digital asset ownership. To date, many Creators, musicians, brands and content houses have been limited in their ability to pursue commercial NFT opportunities due to a glaring roadblock: most NFT smart contracts are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty.<br><br>Aspen’s integrated, customizable and on-chain terms and conditions alleviate IP pain points for the ecosystem, unlocking unprecedented utility opportunities for the owners of legally protected IP. If you are interested in creating an NFT collection that involves protected IP, read about how [National Lampoon brought their famed IP into web3 with Aspen](/blog/national-lampoon-selects-aspen-to-power-nft-strategy).

### **Community and Support**

Consider the size and activity of the platform's community and transaction volume as well as the level of support available to new creator partners. A platform with a large and active community can help to drive awareness and sales of your collection, while reliable customer success is valuable if you are new to the process or are working with a distributed team who may have questions throughout the creation and minting processes.&nbsp;

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **Marketability and visibility**

Last but not least, consider the overall marketability and visibility of the platform — including the reach of the platform's marketing efforts and the platform's reputation within the web3 community. A platform with a strong market presence and reputation can help to drive sales and interest in your project while ensuring your audience does not encounter unnecessary difficulty during the mint.&nbsp;

There are many different platforms that you can use to create a web3 mint, each with its own strengths and weaknesses. It's important to choose a platform that is well-suited to your project and your individual or teams’ working style — so take the time to research and compare the different options before making a decision.

### **Plan your minting strategy**

You’re getting close! Now that you have decided on a platform, it's time to plan your minting strategy. This involves deciding on the total number of tokens you want to mint, the price of each token, the token utility and the timeline for the mint.<br><br>To maximize your results, use your project goals and NFT types from Steps 1 and 2 to help inform your collection size, utility and pricing. While it can be tempting to launch a large collection or attach a high price tag to generate more revenue — it's important to strike the right balance between providing enough tokens to meet actual demand while also ensuring that each token has definitive value to its eventual holder. Before finalizing pricing, ensure your collection is priced reasonably for your target audience based on age, income and geographic location demographics.

### **Engage with the community**

We may have spent a lot of time hammering out the details but, a successful web3 mint is not just about nailing the technical and strategic aspects of minting — you also need to find a community for your project!<br><br>Setting up a Discord, Twitter, Instagram and Facebook presence or trying to convert web2 fans into web3 customers can be overwhelming — even for large brands and projects supported by marketing agencies let alone for solopreneurs and small teams. Start by defining what community means to your project and how that community can benefit from purchasing an NFT in your collection.<br><br>Once those ideas have crystallized, identify where your target audience lives and plays on and offline and brainstorm opportunities to meet them in the spaces they already frequent. Not every project needs to have a presence on every social media platform — in fact, we don’t recommend they do! Growing an audience across multiple platforms requires a huge time investment which may not be feasible for every project or Creator. Commit to being visible and active only on the platforms and forums that your community uses often and values most.

### **Be prepared for challenges**

As with any project, there may be challenges and obstacles along the way. Some common challenges include:

### **Lack of awareness and visibility**

It can be difficult to get the word out about a new NFT collection, especially if the creator is just starting out. This can make it challenging to attract buyers and drive sales. If you find yourself struggling to reach your audience, re-evaluate your community strategy and connect with other web3 creators to solicit feedback and insights about your project.

### **Competition**

There is a lot of competition in the NFT market, which can make it difficult for new collections to stand out and attract attention, especially if they are relying on organic discovery rather than paid advertising to drive awareness. Ensure that your collection’s utility is directly beneficial to your desired buyers to help cut through the noise.

### **Technical challenges**

There can be a multitude of technical challenges involved in creating and selling NFTs and navigating a new sales platform. Choose a platform partner with a reputable customer success team and a robust resources library to avoid launch delays and to maximize customer experience for your buyers.

### **Setting the right price point**

Pricing strategy can be difficult! If you’re almost to the finish line but have been waiting to launch because you’re stuck crunching numbers, we can help!

Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community. By staying focused, persistent, and open to new ideas, you can overcome any challenges and create a successful web3 mint.

### **Ready, Set, Mint**

Congratulations on taking the first step towards creating a successful web3 mint! This exciting journey requires careful planning and execution in order to reach your goals and make your mark in web3.&nbsp;

By identifying your objectives, choosing the right project type and platform, crafting a minting strategy, engaging with the community, and being prepared for challenges, you can set yourself up to meet your organizational and financial targets. Whether you're looking to raise funds, build a community, or monetize your brand — launching a web3 digital asset collection offers endless and empowering possibilities for creators.

Follow the steps outlined in this guide and let your creativity shine as you launch a web3 mint that truly stands out. Welcome to your web3 future.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Your guide to a successful web3 mint</strong></h2>
<p>Congratulations! You’ve decided to launch an NFT collection. Now what?</p>
<p>Launching a web3 digital collectibles or NFT project is a powerful tool for creators looking to raise funds, build communities, and create markets for their work. By minting your own tokens on a Creator-focused platform, you can tap into the power of the blockchain and create new opportunities for yourself, your brand or your business. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>Don’t get tangled in web3 jargon</strong></h3>
<p>A web3 mint and an e-commerce product launch are quite similar in that they both involve planning, execution, and engagement with a target audience to sell a product. </p>
<p>When a brand or entrepreneur launches a new product, they strategize the launch with design, marketing, communications and product teams to identify the best opportunities to engage with potential customers and generate interest and excitement. The goal (and the process!) is not much different for web3 Creators dropping a new NFT collection. </p>
<p>While navigating buzzwords like transaction hash and metadata can feel intimidating if you’re new to web3, visualizing your mint as if you’re launching a new product can help keep you on track and focused on maximizing your results. If you’re a veteran, our only advice here is to not get distracted by what’s taking over crypto twitter and stay focused on  hitting your targets.</p>
<h3><strong>Steps to Minting Success</strong></h3>
<p>In this guide, we will provide you with the key steps and insights you need to plan and execute a successful web3 mint. We will cover topics such as identifying your goals and objectives, choosing the right platform, planning your minting strategy, engaging with the community, and being prepared for challenges. </p>
<p>By following the steps outlined in this guide, you can execute a successful web3 mint that helps you to achieve your project’s goals and objectives.</p>
<p>So let’s start there:</p>
<h3><strong>Identify your goals and objectives</strong></h3>
<p>Before you begin to plan a new project — it’s imperative to know what you want to achieve.<br>Do you want to raise funds to scale your business?<br>Do you want to build a community around a specific cause?<br>Do you want to increase community engagement by incentivizing active participation?<br>Identifying your goals and objectives will help you to focus your efforts to execute a successful mint. If you don’t have a clear objective yet, spend some time reviewing our list of the 10 most popular goals of NFT projects below</p>
<ul>
<li>Generate brand or project awareness by offering NFTs with high-value utility to garner interest</li>
<li>Mobilize a web2 cause-based community into web3</li>
<li>Provide unique, collectible or 1 of 1 items to your fans or supporters</li>
<li>Offer rewards and/or incentives to your community for engagement</li>
<li>Enable fans to access exclusive content or experiences</li>
<li>Provide a way for supporters to show their support and affiliation with your brand</li>
<li>Create a way for collectors to contribute to the development of the project </li>
<li>Enable your community to own a piece of their favorite project</li>
<li>Provide an innovative way for customers to connect their digital and physical brand experiences</li>
<li>Monetize branded content by providing access tokens via NFTs</li>
</ul>
<p>Note, a number of these goals work with pre-existing communities.</p>
<h3><strong>Choose the right project type</strong></h3>
<p>Now that you have a clearly defined goal, it’s time to determine what kind of NFTs you want to create. This will largely be determined by your medium if you’re an artist. Brands and non-art based projects should choose an NFT type that can help them achieve the goals of their project without overcomplicating the process or experience for their target audience. </p>
<p>Here are a few examples of different NFT types and the projects and communities with which they are most compatible.</p>
<ul>
<li>
<p><strong>Collectibles</strong><br>Digital collectibles are unique digital assets that can be collected and traded, similar to physical collectibles such as trading cards or stamps. These are great for projects involving gamification or social networking elements, intending to utilize Swap programs or who want to encourage community members to interact with each other.</p>
</li>
<li>
<p><strong>Digital Art</strong><br>Illustrators, animators, videographers, this one's for you. Physical artists have also experimented with creating digital representations of their sketch, painting and sculpture work and attaching them to NFTs. Digital Art NFTs are a great choice for artists looking to scale awareness for their work, connect directly with fans and as a revenue stream to support their creative processes — all while protecting their personal IP made possible by Aspen’s legal plug-in.</p>
</li>
<li>
<p><strong>Generative Art</strong><br>Do you work at the intersection of art and AI? Generative Art NFTs can be generated by using algorithms, machine learning models, or other computational processes to automatically generate art. This can be done by writing code that creates images, audio, or other forms of digital media based on certain inputs or rules. For example, an artist could create a program that generates a unique piece of music every time it is run, or a tool that creates an abstract image based on a user's input. Generative art is a powerful option for web3 artists looking to explore new creative possibilities and create unique, one-of-a-kind works of art. If you are an artist interested in finding out more about generative art, learn more <a href="/blog/how-to-create-generative-art-using-ai">here.</a></p>
</li>
<li>
<p><strong>Gaming Items</strong><br>If you don’t already have a game or gaming elements within your project or brand portfolio — we don’t recommend creating a game just to use gaming NFTs. That being said, if your project is gaming-centric, NFTs can be a great way to generate additional revenue while providing elevated gameplay opportunities for users.</p>
</li>
<li>
<p><strong>Digital Ticket Stubs and Moments</strong><br>Musicians, comedians and other live performance artists aren’t the only groups who can use NFTs as passes. Sports teams, theater groups, non-profits or other event-centric organizations can use NFTs to represent virtual tickets to live or recorded events or offer limited edition NFTs that unlock access to special experiences, such as backstage access, meet-and-greets or even drink tickets for a bar event. Recently, <a href="/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza</a> used Aspen to grant his concert-goers an NFT that contained a digital version of his Nashville performance and granted them a spot on his allowlist for the concert memories mint. </p>
</li>
<li>
<p><strong>Choose the right platform</strong><br>Now that you have a clear project goal and format decided, it’s time to begin researching minting and marketplace platforms that can best support your team and project as you work to meet your targets.</p>
</li>
</ul>
<p>There are a few key factors that any web3 Creator should consider when choosing which non-fungible token (NFT) platform to launch their project on. These include:</p>
<h3><strong>Compatibility with the creator's desired blockchain</strong></h3>
<p>It's important to ensure that the NFT platform you select is compatible with the blockchain that you intend to use for your project. Some NFT platforms may only support certain blockchains, such as Ethereum, while others may support multiple blockchains. Aspen currently supports Ethereum, Polygon, Canton and Palm.</p>
<h3><strong>Fees and Costs</strong></h3>
<p>It's important to understand the fees and costs associated with using different NFT platforms, as these can vary significantly. This includes transaction fees, listing fees, and other building or transacting costs that your project may incur based on collection size and minting phases. It's also worth considering whether the platform offers any discounts or incentives for creators.</p>
<h3><strong>Ease of Use</strong></h3>
<p>Before deciding, contact your top three choices for a demo to understand the level of technical expertise needed to use each platform. Ask questions about the process of creating and selling NFTs as well as the options you have to customize and brand your project’s collection page. A platform that is easy to use and navigate will likely be more attractive to both creators and collectors.</p>
<h3><strong>Creator Rights and Royalties</strong></h3>
<p>As many marketplaces move to zero or optional royalties, make sure you select a platform that supports Creator royalties and has policies in place that protect your ability to generate revenue from secondary sales. If you’re wondering, royalties will always be protected on Aspen — we’re where web3 Creators make money, because we know providing utility isn’t free.<br><br>Most NFT platforms will have information about their royalty policies available on their websites, often in their terms of service or FAQ sections; research the platform's website to find an updated copy of their policies.<br><br>After reviewing a platform’s Royalties Policy and any related social media posts or customer support articles, be sure to check online forums and communities and reach out to other creators directly to learn more about others’ experiences in navigating royalty payments and protections across different platforms.</p>
<h3><strong>Contractual Obligations and Collection Terms and Conditions</strong></h3>
<p>Web3 collectibles are at a crucial intersection as they grow beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the technology powering next-generation digital asset ownership. To date, many Creators, musicians, brands and content houses have been limited in their ability to pursue commercial NFT opportunities due to a glaring roadblock: most NFT smart contracts are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty.<br><br>Aspen’s integrated, customizable and on-chain terms and conditions alleviate IP pain points for the ecosystem, unlocking unprecedented utility opportunities for the owners of legally protected IP. If you are interested in creating an NFT collection that involves protected IP, read about how <a href="/blog/national-lampoon-selects-aspen-to-power-nft-strategy">National Lampoon brought their famed IP into web3 with Aspen</a>.</p>
<h3><strong>Community and Support</strong></h3>
<p>Consider the size and activity of the platform's community and transaction volume as well as the level of support available to new creator partners. A platform with a large and active community can help to drive awareness and sales of your collection, while reliable customer success is valuable if you are new to the process or are working with a distributed team who may have questions throughout the creation and minting processes. </p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Marketability and visibility</strong></h3>
<p>Last but not least, consider the overall marketability and visibility of the platform — including the reach of the platform's marketing efforts and the platform's reputation within the web3 community. A platform with a strong market presence and reputation can help to drive sales and interest in your project while ensuring your audience does not encounter unnecessary difficulty during the mint. </p>
<p>There are many different platforms that you can use to create a web3 mint, each with its own strengths and weaknesses. It's important to choose a platform that is well-suited to your project and your individual or teams’ working style — so take the time to research and compare the different options before making a decision.</p>
<h3><strong>Plan your minting strategy</strong></h3>
<p>You’re getting close! Now that you have decided on a platform, it's time to plan your minting strategy. This involves deciding on the total number of tokens you want to mint, the price of each token, the token utility and the timeline for the mint.<br><br>To maximize your results, use your project goals and NFT types from Steps 1 and 2 to help inform your collection size, utility and pricing. While it can be tempting to launch a large collection or attach a high price tag to generate more revenue — it's important to strike the right balance between providing enough tokens to meet actual demand while also ensuring that each token has definitive value to its eventual holder. Before finalizing pricing, ensure your collection is priced reasonably for your target audience based on age, income and geographic location demographics.</p>
<h3><strong>Engage with the community</strong></h3>
<p>We may have spent a lot of time hammering out the details but, a successful web3 mint is not just about nailing the technical and strategic aspects of minting — you also need to find a community for your project!<br><br>Setting up a Discord, Twitter, Instagram and Facebook presence or trying to convert web2 fans into web3 customers can be overwhelming — even for large brands and projects supported by marketing agencies let alone for solopreneurs and small teams. Start by defining what community means to your project and how that community can benefit from purchasing an NFT in your collection.<br><br>Once those ideas have crystallized, identify where your target audience lives and plays on and offline and brainstorm opportunities to meet them in the spaces they already frequent. Not every project needs to have a presence on every social media platform — in fact, we don’t recommend they do! Growing an audience across multiple platforms requires a huge time investment which may not be feasible for every project or Creator. Commit to being visible and active only on the platforms and forums that your community uses often and values most.</p>
<h3><strong>Be prepared for challenges</strong></h3>
<p>As with any project, there may be challenges and obstacles along the way. Some common challenges include:</p>
<h3><strong>Lack of awareness and visibility</strong></h3>
<p>It can be difficult to get the word out about a new NFT collection, especially if the creator is just starting out. This can make it challenging to attract buyers and drive sales. If you find yourself struggling to reach your audience, re-evaluate your community strategy and connect with other web3 creators to solicit feedback and insights about your project.</p>
<h3><strong>Competition</strong></h3>
<p>There is a lot of competition in the NFT market, which can make it difficult for new collections to stand out and attract attention, especially if they are relying on organic discovery rather than paid advertising to drive awareness. Ensure that your collection’s utility is directly beneficial to your desired buyers to help cut through the noise.</p>
<h3><strong>Technical challenges</strong></h3>
<p>There can be a multitude of technical challenges involved in creating and selling NFTs and navigating a new sales platform. Choose a platform partner with a reputable customer success team and a robust resources library to avoid launch delays and to maximize customer experience for your buyers.</p>
<h3><strong>Setting the right price point</strong></h3>
<p>Pricing strategy can be difficult! If you’re almost to the finish line but have been waiting to launch because you’re stuck crunching numbers, we can help!</p>
<p>Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community. By staying focused, persistent, and open to new ideas, you can overcome any challenges and create a successful web3 mint.</p>
<h3><strong>Ready, Set, Mint</strong></h3>
<p>Congratulations on taking the first step towards creating a successful web3 mint! This exciting journey requires careful planning and execution in order to reach your goals and make your mark in web3. </p>
<p>By identifying your objectives, choosing the right project type and platform, crafting a minting strategy, engaging with the community, and being prepared for challenges, you can set yourself up to meet your organizational and financial targets. Whether you're looking to raise funds, build a community, or monetize your brand — launching a web3 digital asset collection offers endless and empowering possibilities for creators.</p>
<p>Follow the steps outlined in this guide and let your creativity shine as you launch a web3 mint that truly stands out. Welcome to your web3 future.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


How to

Your guide to a successful web3 mint

## **Do's and Don'ts guide to building utility in web3**

Have you ever thought about the reason you *didn’t* buy something?&nbsp;

Think about the last t-shirt you tried on. There’s always the obvious reasons not to purchase, like:&nbsp;

* It didn’t fit
* You didn’t like the color
* It was sold out before you were able to purchase it

However, even when we **do** like something, it doesn’t always translate into making a purchase.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

After passing the initial qualifiers of ‘do I like this’ and ‘can I buy it’ the goods you purchase everyday also undergo an internal value test — whether you’re aware of it or not. Let’s revisit that t-shirt, this process sounds like:

* Does the price of this&nbsp; t-shirt align with the quality and craftsmanship of the garment?
* Does it bring value to my wardrobe and is it something my wardrobe is missing?

Guess what? The same process exists for NFTs.

In a [<u>January report</u>](https://dibbs.io/science-behind-nft-communities) from Dibbs NFT, 64 percent of NFTs have two or more utilities, making up 73 percent of all trading volumes. This data signifies that NFT collections with multiple utilities trade at **higher values** and <u>faster rates</u> than collections with only one utility — which make up just 28 percent of trading volume.&nbsp;

The numbers don’t lie. Today’s collectors are looking for collectibles with meaningful utility and Creators must deliver to keep pace with competition.

Our Director of Creators, Megan Cornelius, put together a definitive (and easily digestible!) list to guide Creators through the utility building process.

Watch now to learn how to focus on your target audience, deliver delight to your community and how to avoid purchase-pausing roadblocks during your next mint.&nbsp;

<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/802788320?h=fffbc7346e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Do and Don&amp;rsquo;ts Guide to Building Utility in Web3"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2><strong>Do's and Don'ts guide to building utility in web3</strong></h2>
<p>Have you ever thought about the reason you <em>didn’t</em> buy something? </p>
<p>Think about the last t-shirt you tried on. There’s always the obvious reasons not to purchase, like: </p>
<ul>
<li>It didn’t fit</li>
<li>You didn’t like the color</li>
<li>It was sold out before you were able to purchase it</li>
</ul>
<p>However, even when we <strong>do</strong> like something, it doesn’t always translate into making a purchase. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>After passing the initial qualifiers of ‘do I like this’ and ‘can I buy it’ the goods you purchase everyday also undergo an internal value test — whether you’re aware of it or not. Let’s revisit that t-shirt, this process sounds like:</p>
<ul>
<li>Does the price of this  t-shirt align with the quality and craftsmanship of the garment?</li>
<li>Does it bring value to my wardrobe and is it something my wardrobe is missing?</li>
</ul>
<p>Guess what? The same process exists for NFTs.</p>
<p>In a <a href="https://dibbs.io/science-behind-nft-communities"><u>January report</u></a> from Dibbs NFT, 64 percent of NFTs have two or more utilities, making up 73 percent of all trading volumes. This data signifies that NFT collections with multiple utilities trade at <strong>higher values</strong> and <u>faster rates</u> than collections with only one utility — which make up just 28 percent of trading volume. </p>
<p>The numbers don’t lie. Today’s collectors are looking for collectibles with meaningful utility and Creators must deliver to keep pace with competition.</p>
<p>Our Director of Creators, Megan Cornelius, put together a definitive (and easily digestible!) list to guide Creators through the utility building process.</p>
<p>Watch now to learn how to focus on your target audience, deliver delight to your community and how to avoid purchase-pausing roadblocks during your next mint. </p>
<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzowIDAgMCAwOyI+PGlmcmFtZSBzcmM9Imh0dHBzOi8vcGxheWVyLnZpbWVvLmNvbS92aWRlby84MDI3ODgzMjA/aD1mZmZiYzczNDZlJmFtcDtiYWRnZT0wJmFtcDthdXRvcGF1c2U9MCZhbXA7cGxheWVyX2lkPTAmYW1wO2FwcF9pZD01ODQ3OSIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhdXRvcGxheTsgZnVsbHNjcmVlbjsgcGljdHVyZS1pbi1waWN0dXJlIiBhbGxvd2Z1bGxzY3JlZW4gc3R5bGU9IndpZHRoOjEwMCU7IGhlaWdodDoxMDAlOyIgdGl0bGU9IkFzcGVuIHwgRG8gYW5kIERvbiZhbXA7cnNxdW87dHMgR3VpZGUgdG8gQnVpbGRpbmcgVXRpbGl0eSBpbiBXZWIzIj48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/802788320?h=fffbc7346e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Do and Don&amp;rsquo;ts Guide to Building Utility in Web3"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

Do's and Don'ts guide to building utility in web3

## **How to create generative art using AI**

Is it just us or is there a new AI tool popping up each week?

We’ve excitedly been monitoring the intersection of web3 and AI to keep our finger on the best emerging tools and resources for Creators.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

Collections like [<u>Art Blocks</u>](https://www.artblocks.io/), [<u>Autoglyphs</u>](https://www.larvalabs.com/autoglyphs) or [<u>Lost Poets</u>](https://lostpoets.xyz/) are a part of the Generative Art NFT market which generated 2.57 billion dollars in 2021 — a serious increase from the $20 million it landed in 2020. Crypto winter or not, that type of upward trajectory is attractive to Creators and collectors alike, and may have you wondering how you can harness the power of AI to create your own generative collection.&nbsp;

We can help.

While AI is an incredibly capable and powerful tool, the best results are achieved by selecting the platform most capable to deliver your achieved results, understanding how language models operate and learning how to provide highly specific, actionable prompts to optimize outputs.&nbsp;

We sat down with AI-enthusiast and Aspen software engineer, Devon, and created an end-to-end guide for Creators interested in leveraging AI for next-generation artwork.

Watch now!&nbsp;

<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzo1JSAwIDAgMDsiPjxpZnJhbWUgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vNzk5ODQ0NTU1P2g9MjFiZWJkYTJkYSZhbXA7YmFkZ2U9MCZhbXA7YXV0b3BhdXNlPTAmYW1wO3BsYXllcl9pZD0wJmFtcDthcHBfaWQ9NTg0NzkiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuIHN0eWxlPSJ3aWR0aDoxMDAlOyBoZWlnaHQ6MTAwJTsiIHRpdGxlPSJNTSAyLjEubXA0Ij48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:5% 0 0 0;"><iframe src="https://player.vimeo.com/video/799844555?h=21bebda2da&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="MM 2.1.mp4"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2><strong>How to create generative art using AI</strong></h2>
<p>Is it just us or is there a new AI tool popping up each week?</p>
<p>We’ve excitedly been monitoring the intersection of web3 and AI to keep our finger on the best emerging tools and resources for Creators. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>Collections like <a href="https://www.artblocks.io/"><u>Art Blocks</u></a>, <a href="https://www.larvalabs.com/autoglyphs"><u>Autoglyphs</u></a> or <a href="https://lostpoets.xyz/"><u>Lost Poets</u></a> are a part of the Generative Art NFT market which generated 2.57 billion dollars in 2021 — a serious increase from the $20 million it landed in 2020. Crypto winter or not, that type of upward trajectory is attractive to Creators and collectors alike, and may have you wondering how you can harness the power of AI to create your own generative collection. </p>
<p>We can help.</p>
<p>While AI is an incredibly capable and powerful tool, the best results are achieved by selecting the platform most capable to deliver your achieved results, understanding how language models operate and learning how to provide highly specific, actionable prompts to optimize outputs. </p>
<p>We sat down with AI-enthusiast and Aspen software engineer, Devon, and created an end-to-end guide for Creators interested in leveraging AI for next-generation artwork.</p>
<p>Watch now! </p>
<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzo1JSAwIDAgMDsiPjxpZnJhbWUgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vNzk5ODQ0NTU1P2g9MjFiZWJkYTJkYSZhbXA7YmFkZ2U9MCZhbXA7YXV0b3BhdXNlPTAmYW1wO3BsYXllcl9pZD0wJmFtcDthcHBfaWQ9NTg0NzkiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuIHN0eWxlPSJ3aWR0aDoxMDAlOyBoZWlnaHQ6MTAwJTsiIHRpdGxlPSJNTSAyLjEubXA0Ij48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:5% 0 0 0;"><iframe src="https://player.vimeo.com/video/799844555?h=21bebda2da&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="MM 2.1.mp4"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

How to create generative art using AI

## **How to protect your IP rights as a web3 Creator**

As a creator working in the Web3 space, it's important to understand how to protect your intellectual property (IP) and ensure that you receive the appropriate recognition for your work.<br>&nbsp;<br>After all, your creative efforts are a valuable asset that deserve to be protected. But with the complexities of digital media and the challenges of enforcing your rights in the online world, it can be difficult to know where to start.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br>&nbsp;<br>Fortunately, there are steps you can take to safeguard your IP rights as a Web3 creator as well as platforms and resources available for Creators to utilize and ensure those protections are enforced.&nbsp;

### **1\. Understand your rights:**

<br>The first step in protecting your IP is to understand what rights you have as a creator. In most cases, you have the exclusive right to reproduce, distribute, and publicly perform your creative work. This means that others cannot use your work without your permission.<br>If you discover that your work is being used without your permission, you should take action. This may involve contacting the party using the work and/or contacting the platform hosting the work and requesting its removal. You may also want to consider registering your work with the appropriate copyright office to establish your ownership and make it easier to enforce your rights, which we’ll cover in more detail in this article.&nbsp;

### **2\. Attach terms and conditions:**

<br>Terms of Use or Terms and Conditions is a contract that specifies how others can use your work. For example, a customized terms and conditions document could outline that your work can only be used for a specific number of copies, for personal but not commercial use, for a limited time or in a specific geographic region.<br>This specificity removes speculation about the use of your intellectual property and can help you control how your work is used — not to mention ensure that you receive appropriate royalties.<br>Aspen gives creators the option to attach transferable, on-chain terms and conditions when they create their collection. Choose from a list of templates curated by industry leading legal experts or customise your own. These cover a wide variety of themes and have been carefully written by experts to match your business needs.&nbsp; Attaching terms means purchasers of the NFT are required to accept the terms prior to the NFT being transferred to their wallet. This provides Creators with a legal basis for protecting their work.<br>To learn how National Lampoon used Customized Terms and Conditions for their recent ReCover mint, read more [<u>HERE</u>](/blog/aspen-solves-for-legal-in-web3).

### **3\. Register your work**\:

<br>In many cases, you can register your creative work with the appropriate copyright office to establish your ownership. While copyright and NFTs are still a thorny issue, registering the artwork or other IP used to generate your NFTs can be an important step in protecting your IP and enforcing your rights.<br>To register your work with a copyright office, you will typically need to submit a completed application, along with a non-refundable filing fee and a copy of the work you want to register. The application process and requirements may vary depending on the country or region where you are located. In some cases, you may be able to register their work online through the copyright office's website. In other cases, you may need to submit a physical application and copy of the work by mail. It's important to carefully review the copyright office's requirements and follow their instructions to ensure that the application is completed correctly.

### **4\. Mint and transact on platforms that enforce Creator Royalties:**

<br>Web3 collectibles are at a crucial intersection. They are quickly growing beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the home for next-generation storytelling with standardized digital property rights.<br>To date, Creators have been limited in their ability to pursue royalties enforcement due to a glaring roadblock: current state NFTs are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty.<br>Aspen’s on-chain terms and conditions deliver creators the first legal basis to protecting their rights. Further, royalties will always be paid on Aspen, full stop.&nbsp;

Protecting your IP as a Web3 creator is important for the success of your creative efforts. By understanding your rights, embedding Terms and Conditions into your NFTs, registering your creative work and using platforms that enforce creator royalties — you can safeguard your IP and ensure that you are properly compensated for your work.&nbsp;<br>&nbsp;<br>While it may take some effort to put these measures in place, the benefits of protecting your IP and enforcing your rights are well worth it. By taking these steps, you can ensure that your creative work is valued and respected in the broader Web3 community.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>How to protect your IP rights as a web3 Creator</strong></h2>
<p>As a creator working in the Web3 space, it's important to understand how to protect your intellectual property (IP) and ensure that you receive the appropriate recognition for your work.<br> <br>After all, your creative efforts are a valuable asset that deserve to be protected. But with the complexities of digital media and the challenges of enforcing your rights in the online world, it can be difficult to know where to start.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br> <br>Fortunately, there are steps you can take to safeguard your IP rights as a Web3 creator as well as platforms and resources available for Creators to utilize and ensure those protections are enforced. </p>
<h3><strong>1. Understand your rights:</strong></h3>
<p><br>The first step in protecting your IP is to understand what rights you have as a creator. In most cases, you have the exclusive right to reproduce, distribute, and publicly perform your creative work. This means that others cannot use your work without your permission.<br>If you discover that your work is being used without your permission, you should take action. This may involve contacting the party using the work and/or contacting the platform hosting the work and requesting its removal. You may also want to consider registering your work with the appropriate copyright office to establish your ownership and make it easier to enforce your rights, which we’ll cover in more detail in this article. </p>
<h3><strong>2. Attach terms and conditions:</strong></h3>
<p><br>Terms of Use or Terms and Conditions is a contract that specifies how others can use your work. For example, a customized terms and conditions document could outline that your work can only be used for a specific number of copies, for personal but not commercial use, for a limited time or in a specific geographic region.<br>This specificity removes speculation about the use of your intellectual property and can help you control how your work is used — not to mention ensure that you receive appropriate royalties.<br>Aspen gives creators the option to attach transferable, on-chain terms and conditions when they create their collection. Choose from a list of templates curated by industry leading legal experts or customise your own. These cover a wide variety of themes and have been carefully written by experts to match your business needs.  Attaching terms means purchasers of the NFT are required to accept the terms prior to the NFT being transferred to their wallet. This provides Creators with a legal basis for protecting their work.<br>To learn how National Lampoon used Customized Terms and Conditions for their recent ReCover mint, read more <a href="/blog/aspen-solves-for-legal-in-web3"><u>HERE</u></a>.</p>
<h3><strong>3. Register your work</strong>:</h3>
<p><br>In many cases, you can register your creative work with the appropriate copyright office to establish your ownership. While copyright and NFTs are still a thorny issue, registering the artwork or other IP used to generate your NFTs can be an important step in protecting your IP and enforcing your rights.<br>To register your work with a copyright office, you will typically need to submit a completed application, along with a non-refundable filing fee and a copy of the work you want to register. The application process and requirements may vary depending on the country or region where you are located. In some cases, you may be able to register their work online through the copyright office's website. In other cases, you may need to submit a physical application and copy of the work by mail. It's important to carefully review the copyright office's requirements and follow their instructions to ensure that the application is completed correctly.</p>
<h3><strong>4. Mint and transact on platforms that enforce Creator Royalties:</strong></h3>
<p><br>Web3 collectibles are at a crucial intersection. They are quickly growing beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the home for next-generation storytelling with standardized digital property rights.<br>To date, Creators have been limited in their ability to pursue royalties enforcement due to a glaring roadblock: current state NFTs are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty.<br>Aspen’s on-chain terms and conditions deliver creators the first legal basis to protecting their rights. Further, royalties will always be paid on Aspen, full stop. </p>
<p>Protecting your IP as a Web3 creator is important for the success of your creative efforts. By understanding your rights, embedding Terms and Conditions into your NFTs, registering your creative work and using platforms that enforce creator royalties — you can safeguard your IP and ensure that you are properly compensated for your work. <br> <br>While it may take some effort to put these measures in place, the benefits of protecting your IP and enforcing your rights are well worth it. By taking these steps, you can ensure that your creative work is valued and respected in the broader Web3 community.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Understand how to protect your intellectual property

How to protect your IP rights as a web3 Creator

## **15 things not to forget after your initial mint date**

Congratulations on successfully minting your NFT collection! Take a moment to celebrate the milestone and then get ready to roll up your sleeves (again) because the work isn’t done quite yet.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br><br>In order to reach new potential collectors, maximize your sales and build a strong community — there are several things to keep in mind after your initial mint date. Our Director of Creators and Director of Growth got together to build this must-read checklist of 15 things **not to forget** as you continue to promote and grow your NFT collection.

## **1\. Perform Market Analysis:**

<br>Continuously monitor the performance and trends of your NFTs on the market, and compare it with your peers, competitors and industry standards. This will give you insights on how to adjust your strategy and pricing for future mints, and identify potential new markets or opportunities. We love sites like [<u>Dune</u>](https://dune.com/browse/dashboards), and [<u>Footprint</u>](https://www.footprint.network/dashboards)<u>.</u>

### **2\. Dive into Collection Analytics:**

<br>Digging into your collection’s performance and identifying number of unique holders, average holding and the like can provide good intel on your collection’s distribution and reach.

### **3\. Maximize Platform Perks:**

<br>Ensure you’re taking advantage of all promotional opportunities your platform offers to their Creators. Find ways to be featured on their Discovery pages or in their social media content to reach new audiences. This would be prime time to set up your Storefront on Aspen if you haven’t already.

### **4\. Talk About Your Differences:**

<br>Clearly communicate the unique attributes and/or rarity of your NFT collection. This will help potential buyers understand the value of your NFTs and why they should buy them.

### **5\. Leverage Social Media:**

<br>Utilize social media and online communities to promote your NFTs and build a fanbase. Structure your social posts to focus on collector benefits and prioritize entertainment over sales. Social is a place to connect, which drives organic sales. Don’t forget to welcome new holders via social media as well!

### **6\. Incentivize Early Adopters:**

<br>Offer discounts or bonuses for early adopters or bulk purchases. This simultaneously rewards your new community members while incentivizing more collectors to join the ranks. That’s what we call a win-win!

### **7\. Optimize your Storefront:**

<br>Collections on Aspen gain access to feature-rich storefronts, complete with customizable CTAs and branding and marketing collateral — eliminating the need to maintain an additional website.

### **8\. Start an Email Newsletter:**

<br>Email marketing helps you reach your audience directly — without having to worry about social media algorithms. Aspen offers Creators direct email capture on their Storefront with the ability to export contacts to upload directly to your email platform of choice.

### **9\. Storytelling:**

<br>Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This will help potential buyers connect with your NFTs on a deeper level.

### **10\. Collaborate With Others:**

<br>Initiate and build relationships with other Web3 creators, artists, and advocates. Collaborating with others can bring new ideas to the surface and can be an effective sales driver by expanding your audience.

### **11\. Offer Exclusive Content:**

<br>Offer exclusive content or bonus content to holders of your NFTs to welcome them to your growing community. This provides an additional incentive to mint and begins to build connections between you and your new collectors.

### **12\. Maintain New Releases:**

<br>Keep content coming! Continuously releasing new content or updates to existing collections helps your audience maintain interest and excitement. An engaged audience is imperative to both sales and community growth.

### **13\. Explore Cross-Promotion:**

<br>Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion. Be sure to look for partners who have a similar audience size to ensure the partnership is mutually beneficial.

### **14\. Prioritize Community Engagement:**

<br>Host events or competitions to engage your community and drive sales. Challenge yourself to center these initiatives around common themes or causes your community cares about, rather than just your NFTs. This will help build community strength which results in more organic sales over time.

### **15\. Make Room for Transparency:**

<br>Be transparent and responsive to your community, and be open to feedback. Take the time to respond thoughtfully to comments and DMs and be proactive about any bugs or hiccups the collection may experience. This will help build trust and loyalty among your audience, and make them more likely to buy future collections.

It’s no secret that after minting your NFT collection, it’s time to focus on sales and community growth. By following the above tips, you’re now equipped with effective tools that answer the ‘but how?’ question we see so frequently among Web3 creator groups.<br>&nbsp;<br>Remember — the NFT market is constantly evolving and it's important to stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials.<br>&nbsp;<br>Building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Keep in mind that the key to success is to be consistent and persistent in your efforts. Be open to feedback, take risks and be willing to adapt your strategy as needed.<br>&nbsp;<br>Finally, don't be discouraged by setbacks or initial lack of success, this is an emerging and rapidly growing market, there is a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>15 things not to forget after your initial mint date</strong></h2>
<p>Congratulations on successfully minting your NFT collection! Take a moment to celebrate the milestone and then get ready to roll up your sleeves (again) because the work isn’t done quite yet. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br><br>In order to reach new potential collectors, maximize your sales and build a strong community — there are several things to keep in mind after your initial mint date. Our Director of Creators and Director of Growth got together to build this must-read checklist of 15 things <strong>not to forget</strong> as you continue to promote and grow your NFT collection.</p>
<h2><strong>1. Perform Market Analysis:</strong></h2>
<p><br>Continuously monitor the performance and trends of your NFTs on the market, and compare it with your peers, competitors and industry standards. This will give you insights on how to adjust your strategy and pricing for future mints, and identify potential new markets or opportunities. We love sites like <a href="https://dune.com/browse/dashboards"><u>Dune</u></a>, and <a href="https://www.footprint.network/dashboards"><u>Footprint</u></a><u>.</u></p>
<h3><strong>2. Dive into Collection Analytics:</strong></h3>
<p><br>Digging into your collection’s performance and identifying number of unique holders, average holding and the like can provide good intel on your collection’s distribution and reach.</p>
<h3><strong>3. Maximize Platform Perks:</strong></h3>
<p><br>Ensure you’re taking advantage of all promotional opportunities your platform offers to their Creators. Find ways to be featured on their Discovery pages or in their social media content to reach new audiences. This would be prime time to set up your Storefront on Aspen if you haven’t already.</p>
<h3><strong>4. Talk About Your Differences:</strong></h3>
<p><br>Clearly communicate the unique attributes and/or rarity of your NFT collection. This will help potential buyers understand the value of your NFTs and why they should buy them.</p>
<h3><strong>5. Leverage Social Media:</strong></h3>
<p><br>Utilize social media and online communities to promote your NFTs and build a fanbase. Structure your social posts to focus on collector benefits and prioritize entertainment over sales. Social is a place to connect, which drives organic sales. Don’t forget to welcome new holders via social media as well!</p>
<h3><strong>6. Incentivize Early Adopters:</strong></h3>
<p><br>Offer discounts or bonuses for early adopters or bulk purchases. This simultaneously rewards your new community members while incentivizing more collectors to join the ranks. That’s what we call a win-win!</p>
<h3><strong>7. Optimize your Storefront:</strong></h3>
<p><br>Collections on Aspen gain access to feature-rich storefronts, complete with customizable CTAs and branding and marketing collateral — eliminating the need to maintain an additional website.</p>
<h3><strong>8. Start an Email Newsletter:</strong></h3>
<p><br>Email marketing helps you reach your audience directly — without having to worry about social media algorithms. Aspen offers Creators direct email capture on their Storefront with the ability to export contacts to upload directly to your email platform of choice.</p>
<h3><strong>9. Storytelling:</strong></h3>
<p><br>Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This will help potential buyers connect with your NFTs on a deeper level.</p>
<h3><strong>10. Collaborate With Others:</strong></h3>
<p><br>Initiate and build relationships with other Web3 creators, artists, and advocates. Collaborating with others can bring new ideas to the surface and can be an effective sales driver by expanding your audience.</p>
<h3><strong>11. Offer Exclusive Content:</strong></h3>
<p><br>Offer exclusive content or bonus content to holders of your NFTs to welcome them to your growing community. This provides an additional incentive to mint and begins to build connections between you and your new collectors.</p>
<h3><strong>12. Maintain New Releases:</strong></h3>
<p><br>Keep content coming! Continuously releasing new content or updates to existing collections helps your audience maintain interest and excitement. An engaged audience is imperative to both sales and community growth.</p>
<h3><strong>13. Explore Cross-Promotion:</strong></h3>
<p><br>Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion. Be sure to look for partners who have a similar audience size to ensure the partnership is mutually beneficial.</p>
<h3><strong>14. Prioritize Community Engagement:</strong></h3>
<p><br>Host events or competitions to engage your community and drive sales. Challenge yourself to center these initiatives around common themes or causes your community cares about, rather than just your NFTs. This will help build community strength which results in more organic sales over time.</p>
<h3><strong>15. Make Room for Transparency:</strong></h3>
<p><br>Be transparent and responsive to your community, and be open to feedback. Take the time to respond thoughtfully to comments and DMs and be proactive about any bugs or hiccups the collection may experience. This will help build trust and loyalty among your audience, and make them more likely to buy future collections.</p>
<p>It’s no secret that after minting your NFT collection, it’s time to focus on sales and community growth. By following the above tips, you’re now equipped with effective tools that answer the ‘but how?’ question we see so frequently among Web3 creator groups.<br> <br>Remember — the NFT market is constantly evolving and it's important to stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials.<br> <br>Building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Keep in mind that the key to success is to be consistent and persistent in your efforts. Be open to feedback, take risks and be willing to adapt your strategy as needed.<br> <br>Finally, don't be discouraged by setbacks or initial lack of success, this is an emerging and rapidly growing market, there is a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


15 things not to forget after your initial mint date

## **Succeed as a web3 Creator during a crypto bear market**

As an NFT artist, it can be challenging to succeed during a crypto bear market. With prices for cryptocurrencies and NFTs enduring volatility, it can be difficult to generate interest and sales for your work. However, with the right strategies and mindset, you can still thrive as a Web3 creator even during a bear market.&nbsp;

<img width="720" height="388" src="/uploads/rectangle-350.png" />

In fact, economic recessions are actually marked by vast *increases* in entrepreneurial activity. 57% of today’s Fortune 500 companies were founded during a recession and over 4.4 million new businesses were created in the U.S. in 2020 — at the height of the COVID-19 pandemic.

While the burst of the NFT trading bubble requires Creators to do more than set up a Discord server and wait for the sales to roll in&nbsp; — it also forces greater innovation and provides the real builders with the opportunity to bring Web3 back to its creative roots — hopefully without so many Twitter shill-bots and the relentless focus on pumping bags.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

Here are some concrete tips to help you succeed as an NFT artist during a crypto bear market:

1. **Focus on the** ***quality*** **of your work:**<br>During a bear market, it's more important than ever to focus on creating high-quality, unique, and valuable NFTs. This will help you stand out from the competition and attract the attention of collectors who are looking for value-add NFTs to add to their portfolios.Instead of following bull market trends, develop a project that resonates with your personal interests.<br><br>For example, if you are passionate about environmental conservation, you could create NFTs that are designed to raise awareness about climate issues. An artist looking to make Web3 more inclusive may generate an NFT collection that incorporates features such as alternative text and audio descriptions to make their NFTs accessible to people with visual or auditory impairments.<br><br>By personalizing your work you increase your project’s ability to stand out in a saturated market while simultaneously increasing your ability to build an authentic community — both of which are imperative to support the sales process.

2. <p class="float-right"><strong>Include audience-specific utility for purchasers of your NFTs:</strong><br />Another way to support sales throughout a bear market is to incorporate additional features or functionality into the NFT itself.<br /><br />These additional features, often referred to as ‘utility’ can help increase the value and appeal of the NFT, and give collectors a reason to hold and use the NFT beyond its collectible value.<br /><br />For example, an NFT could be designed to grant the holder access to exclusive content, such as a virtual gallery tour or a behind-the-scenes look at your creative process. An NFT could also be used as a unique and collectible item, such as a limited edition print or a digital art book.<br /><br />It's important to note the utility of any particular NFT should be specifically designed for its target audience because this can help increase the value and appeal of the NFT to that audience.&nbsp;<br /><br />When an NFT has utility that is relevant and appealing to its target audience, it can help generate interest in the project, you as the creator, expand your community and support sales performance.<br /><br />Additionally, by tailoring the utility of the NFT to a target audience, you can show that you understand and are catering to the needs and interests of that audience, which can help build consumer trust and loyalty.<br /> </p>

3. **Build a strong online presence:**<br>A strong online presence is crucial for Web3 entrepreneurs, but it's especially important during a bear market. Use social media and other online platforms to showcase your work, connect with potential buyers, and build a loyal following. This will help you reach a wider audience and generate interest in your work.<br><br>While it may feel intimidating to start from zero, don’t look for ‘hacks’ or ‘quick growth’ tactics to inflate your social media following or engagement — it does more harm than good! Instead, focus on growing your online presence authentically. Here’s a few tips to help you get started:<br><br>**Be yourself:**<br>Don't try to be someone you're not online. Instead, be authentic and genuine in your online interactions, and show your personality and unique perspective. This will help you connect with your audience on a more personal and meaningful level.<br><br>**Share valuable and interesting content**\:<br>Make sure you are provide value to your audience. Share content that is interesting, informative, or entertaining, and that resonates. This will help you build a loyal following and increase engagement with your content.<br><br>**Engage with your audience:**<br>To grow your online presence authentically, you need to engage with your audience and respond to their comments and questions. This will help you build a relationship with your followers and make them feel more connected to you and your content.

4. **Network with other NFT creators and collectors:**<br>Building connections with other NFT creators and Web3 innovators can be a valuable way to promote your work and find potential buyers during a bear market. Join online forums and communities, attend NFT-related events and conferences, and reach out to other artists and collectors on social media to share your work and learn from their experiences.<br><br>Before hitting ‘send’ on those Twitter DMs, run through this short checklist to ensure your outreach is well-received and provides others an equal opportunity to gain value from the interaction or budding relationship.<br><br>**Be considerate**\:<br>When reaching out to others to share your work, always be respectful of their time and attention. Don't spam them with multiple messages or requests, and don't pressure them to share or promote your work.<br><br>**Provide value**\:<br>Instead of just promoting your own work, try to provide value to the person you are reaching out to. This could include sharing interesting or useful information, offering to collaborate or partner on a project, or providing support or resources.<br><br>**Be genuine**\:<br>To avoid coming off as overly promotional, be genuine in your interactions and connections. Show a genuine interest in the person you are reaching out to and their work, and be authentic and sincere in your communication.<br><br>**Offer something in return**\:<br>Instead of just asking for help in promoting your work, consider offering something in return. This could include promoting the person's work in your own online channels, providing valuable feedback or advice, or offering to help with a project or event.<br><br>**Manage your own expectations**\:<br>If you are brand new to Web3, you may want to consider starting your outreach with others like yourself instead of directing your communications to well-established creators who already have extensive networks. If you’re launching a new NFT music project, a retweet from [<u>@CoopahTroopa</u>](https://twitter.com/Cooopahtroopa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) may feel like winning a gold medal — but your efforts may be better spent building relationships that have the opportunity for an equal exchange of value.&nbsp;

5. **Offer unique and limited editions:**<br>During a bear market, collectors may be more inclined to invest in unique and limited edition NFTs that have a higher potential resale value or provide the collector an opportunity to be a part of a select group.&nbsp;<br><br>Consider offering special editions of your NFTs, such as one-of-a-kind pieces or limited-time releases, to generate interest and increase the value of your work.<br><br>National Lampoon’s genesis ReCover mint launched on Aspen in the heart of the bear market and sold out in under 180 seconds. Read about their mint [<u>HERE</u>](/blog/aspen-solves-for-legal-in-web3)[.&nbsp;](__notset__)

6. **Diversify your income streams:**<br>As an NFT artist, it's important to diversify your income streams to protect yourself from market fluctuations. In addition to selling your NFTs, consider offering other services, such as consulting, education, or mentoring, to generate additional revenue.<br><br>The end of the frenzied NFT trading bubble does not mark the end of Web3 — in fact, it’s only the beginning. Legacy brands are continuing to enter the ecosystem daily which opens up a prime opportunity for experienced Web3 artists and creators to earn additional income. Many Web2 marketing teams are seeking crypto-native consulting support to help inform their organization’s digital strategies.<br><br>If you are interested in finding freelance or contract positions within larger, more traditional brands, try applying the same social media tactics outlined above and setting up a LinkedIn profile to meet project partners on a more work-centric platform.

Bear markets are a natural part of the crypto cycle, and they will pass. Remember that you are early, your work is valuable, important, and has the ability to meaningfully impact the growth and development of the Web3 ecosystem.<br><br>Stay focused on your goals and continue to create and innovate even during challenging market conditions. By remaining resilient, determined and consistent — we can all weather the bear market storm and continue to build toward the success of Web3.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Succeed as a web3 Creator during a crypto bear market</strong></h2>
<p>As an NFT artist, it can be challenging to succeed during a crypto bear market. With prices for cryptocurrencies and NFTs enduring volatility, it can be difficult to generate interest and sales for your work. However, with the right strategies and mindset, you can still thrive as a Web3 creator even during a bear market. </p>
<img width="720" height="388" src="/uploads/rectangle-350.png" />
<p>In fact, economic recessions are actually marked by vast <em>increases</em> in entrepreneurial activity. 57% of today’s Fortune 500 companies were founded during a recession and over 4.4 million new businesses were created in the U.S. in 2020 — at the height of the COVID-19 pandemic.</p>
<p>While the burst of the NFT trading bubble requires Creators to do more than set up a Discord server and wait for the sales to roll in  — it also forces greater innovation and provides the real builders with the opportunity to bring Web3 back to its creative roots — hopefully without so many Twitter shill-bots and the relentless focus on pumping bags.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>Here are some concrete tips to help you succeed as an NFT artist during a crypto bear market:</p>
<ol>
<li>
<p><strong>Focus on the</strong> <em><strong>quality</strong></em> <strong>of your work:</strong><br>During a bear market, it's more important than ever to focus on creating high-quality, unique, and valuable NFTs. This will help you stand out from the competition and attract the attention of collectors who are looking for value-add NFTs to add to their portfolios.Instead of following bull market trends, develop a project that resonates with your personal interests.<br><br>For example, if you are passionate about environmental conservation, you could create NFTs that are designed to raise awareness about climate issues. An artist looking to make Web3 more inclusive may generate an NFT collection that incorporates features such as alternative text and audio descriptions to make their NFTs accessible to people with visual or auditory impairments.<br><br>By personalizing your work you increase your project’s ability to stand out in a saturated market while simultaneously increasing your ability to build an authentic community — both of which are imperative to support the sales process.</p>
</li>
<li>
<p class="float-right"><strong>Include audience-specific utility for purchasers of your NFTs:</strong><br />Another way to support sales throughout a bear market is to incorporate additional features or functionality into the NFT itself.<br /><br />These additional features, often referred to as ‘utility’ can help increase the value and appeal of the NFT, and give collectors a reason to hold and use the NFT beyond its collectible value.<br /><br />For example, an NFT could be designed to grant the holder access to exclusive content, such as a virtual gallery tour or a behind-the-scenes look at your creative process. An NFT could also be used as a unique and collectible item, such as a limited edition print or a digital art book.<br /><br />It's important to note the utility of any particular NFT should be specifically designed for its target audience because this can help increase the value and appeal of the NFT to that audience.&nbsp;<br /><br />When an NFT has utility that is relevant and appealing to its target audience, it can help generate interest in the project, you as the creator, expand your community and support sales performance.<br /><br />Additionally, by tailoring the utility of the NFT to a target audience, you can show that you understand and are catering to the needs and interests of that audience, which can help build consumer trust and loyalty.<br /> </p>
</li>
<li>
<p><strong>Build a strong online presence:</strong><br>A strong online presence is crucial for Web3 entrepreneurs, but it's especially important during a bear market. Use social media and other online platforms to showcase your work, connect with potential buyers, and build a loyal following. This will help you reach a wider audience and generate interest in your work.<br><br>While it may feel intimidating to start from zero, don’t look for ‘hacks’ or ‘quick growth’ tactics to inflate your social media following or engagement — it does more harm than good! Instead, focus on growing your online presence authentically. Here’s a few tips to help you get started:<br><br><strong>Be yourself:</strong><br>Don't try to be someone you're not online. Instead, be authentic and genuine in your online interactions, and show your personality and unique perspective. This will help you connect with your audience on a more personal and meaningful level.<br><br><strong>Share valuable and interesting content</strong>:<br>Make sure you are provide value to your audience. Share content that is interesting, informative, or entertaining, and that resonates. This will help you build a loyal following and increase engagement with your content.<br><br><strong>Engage with your audience:</strong><br>To grow your online presence authentically, you need to engage with your audience and respond to their comments and questions. This will help you build a relationship with your followers and make them feel more connected to you and your content.</p>
</li>
<li>
<p><strong>Network with other NFT creators and collectors:</strong><br>Building connections with other NFT creators and Web3 innovators can be a valuable way to promote your work and find potential buyers during a bear market. Join online forums and communities, attend NFT-related events and conferences, and reach out to other artists and collectors on social media to share your work and learn from their experiences.<br><br>Before hitting ‘send’ on those Twitter DMs, run through this short checklist to ensure your outreach is well-received and provides others an equal opportunity to gain value from the interaction or budding relationship.<br><br><strong>Be considerate</strong>:<br>When reaching out to others to share your work, always be respectful of their time and attention. Don't spam them with multiple messages or requests, and don't pressure them to share or promote your work.<br><br><strong>Provide value</strong>:<br>Instead of just promoting your own work, try to provide value to the person you are reaching out to. This could include sharing interesting or useful information, offering to collaborate or partner on a project, or providing support or resources.<br><br><strong>Be genuine</strong>:<br>To avoid coming off as overly promotional, be genuine in your interactions and connections. Show a genuine interest in the person you are reaching out to and their work, and be authentic and sincere in your communication.<br><br><strong>Offer something in return</strong>:<br>Instead of just asking for help in promoting your work, consider offering something in return. This could include promoting the person's work in your own online channels, providing valuable feedback or advice, or offering to help with a project or event.<br><br><strong>Manage your own expectations</strong>:<br>If you are brand new to Web3, you may want to consider starting your outreach with others like yourself instead of directing your communications to well-established creators who already have extensive networks. If you’re launching a new NFT music project, a retweet from <a href="https://twitter.com/Cooopahtroopa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"><u>@CoopahTroopa</u></a> may feel like winning a gold medal — but your efforts may be better spent building relationships that have the opportunity for an equal exchange of value. </p>
</li>
<li>
<p><strong>Offer unique and limited editions:</strong><br>During a bear market, collectors may be more inclined to invest in unique and limited edition NFTs that have a higher potential resale value or provide the collector an opportunity to be a part of a select group. <br><br>Consider offering special editions of your NFTs, such as one-of-a-kind pieces or limited-time releases, to generate interest and increase the value of your work.<br><br>National Lampoon’s genesis ReCover mint launched on Aspen in the heart of the bear market and sold out in under 180 seconds. Read about their mint <a href="/blog/aspen-solves-for-legal-in-web3"><u>HERE</u></a><a href="__notset__">. </a></p>
</li>
<li>
<p><strong>Diversify your income streams:</strong><br>As an NFT artist, it's important to diversify your income streams to protect yourself from market fluctuations. In addition to selling your NFTs, consider offering other services, such as consulting, education, or mentoring, to generate additional revenue.<br><br>The end of the frenzied NFT trading bubble does not mark the end of Web3 — in fact, it’s only the beginning. Legacy brands are continuing to enter the ecosystem daily which opens up a prime opportunity for experienced Web3 artists and creators to earn additional income. Many Web2 marketing teams are seeking crypto-native consulting support to help inform their organization’s digital strategies.<br><br>If you are interested in finding freelance or contract positions within larger, more traditional brands, try applying the same social media tactics outlined above and setting up a LinkedIn profile to meet project partners on a more work-centric platform.</p>
</li>
</ol>
<p>Bear markets are a natural part of the crypto cycle, and they will pass. Remember that you are early, your work is valuable, important, and has the ability to meaningfully impact the growth and development of the Web3 ecosystem.<br><br>Stay focused on your goals and continue to create and innovate even during challenging market conditions. By remaining resilient, determined and consistent — we can all weather the bear market storm and continue to build toward the success of Web3. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Succeed as a web3 Creator during a bear market

## **Where did all the money go?<br>2022 web3 in review**

The non-fungible token (NFT) industry had a wild ride in 2022. At the beginning of the year, when the crypto market was red hot, it was tough to keep up with all the exciting developments in the NFT space.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br>&nbsp;<br>As could have been predicted, a massive influx of new collections and marketplaces, combined with easy money, created the perfect storm for fraudulent activity. We’ll spare you the recap of the wash trading, fake marketplaces, and questionable collection leaderboards.<br>&nbsp;<br>Instead, we’re focused on the positives. There were multitudes of truly innovative NFT collections in 2022 that showed the world the potential of digital, non-fungible art. And while there were small, grassroots collections in some corners of the industry, there was also consolidation — with the birth of the first NFT megacorp, Yuga Labs.<br>&nbsp;<br>As we look back on 2022, we’ve rounded up key statistics to help inform your Web3 journey in 2023 and beyond.&nbsp;<br>&nbsp;<br><img width="1080" height="3127" src="/images/blog/Aspen-2022-A-Year-In-Review.png" />

<h2><strong>Where did all the money go?<br>2022 web3 in review</strong></h2>
<p>The non-fungible token (NFT) industry had a wild ride in 2022. At the beginning of the year, when the crypto market was red hot, it was tough to keep up with all the exciting developments in the NFT space. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br> <br>As could have been predicted, a massive influx of new collections and marketplaces, combined with easy money, created the perfect storm for fraudulent activity. We’ll spare you the recap of the wash trading, fake marketplaces, and questionable collection leaderboards.<br> <br>Instead, we’re focused on the positives. There were multitudes of truly innovative NFT collections in 2022 that showed the world the potential of digital, non-fungible art. And while there were small, grassroots collections in some corners of the industry, there was also consolidation — with the birth of the first NFT megacorp, Yuga Labs.<br> <br>As we look back on 2022, we’ve rounded up key statistics to help inform your Web3 journey in 2023 and beyond. <br> <br><img width="1080" height="3127" src="/images/blog/Aspen-2022-A-Year-In-Review.png" /></p>
