What’s the Blockchain?

What’s an NFT

How to royalties work

NFT Copyrights

Marketplaces

What is crypto

Market cycles

We’ve got you

New to Web3?

The latest news for Creators on the Aspen platform.

Consortium Key Exceeds Revenue Forecasts 

Reach Your Web2 Audience with Distribution Tools

Aspen's 3 Step Royalty Solution for Creators

Keep up to date with our blog.

Stay in the loop

Aspen | Blog

## **Introducing Organizations: Empowering Creators with Seamless Team Collaboration**

In the fast-paced digital world, collaboration is essential for a project's success. Aspen's organizational capabilities are designed to help creators onboard their entire team, streamlining workflows and accelerating their go-to-market strategies. In this blog post, we'll explore the features and benefits of Aspen's organizational capabilities and how they can transform the way creators work together.

**Onboarding Your Team for Distributed Work**

Aspen allows creators to invite their team members to the platform, ensuring everyone has the appropriate access to contribute to projects effectively. This seamless onboarding process facilitates distributed work, enabling your team to collaborate in real-time, regardless of their physical location.

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Flexible Access Management: View, Edit, and Admin Rights for Tailored Collaboration**

Aspen's organizational capabilities empower creators to grant their team members different levels of access, including view, edit, and admin rights. By assigning the appropriate permissions to each team member based on their role and responsibilities, you can ensure that they contribute effectively to projects without compromising security or workflow efficiency. Here, we'll dive deeper into each type of access and the collaborators that would be suited for them.

### **View Rights: Stakeholders and Advisors**

View rights are ideal for team members who need to stay informed about the project's progress but don't require direct involvement in its development. Stakeholders, advisors, and other interested parties can benefit from view rights as they can monitor the project without making any changes. This level of access ensures they are kept in the loop, while also maintaining the integrity of the project.

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a>

### **Edit Rights: Content Creators and Developers**

Edit rights are perfect for team members actively involved in the project's development, such as content creators, developers, and designers. These collaborators need the ability to make changes to the project, whether it's modifying the content, adjusting the design, or implementing new features,such as royalties or subscriptions. By granting edit rights, you empower your team to contribute effectively while still maintaining control over the project's direction.

### **Admin Rights: Project Managers and Team Leads**

Admin rights are reserved for key team members who are responsible for overseeing the entire project, such as project managers, team leads, or even the creator themselves. With admin rights, these collaborators can manage all aspects of the project, including granting access to new team members, adjusting permissions, and making crucial decisions regarding the project's direction. By assigning admin rights to trusted team members, you ensure that your project is managed effectively and efficiently.

### **Transfer Projects and Contract Ownership with Ease**

Aspen's organizational capabilities offer creators the flexibility to move projects from one organization to another. This feature is particularly useful when collaborating with external partners or transitioning a project to a new team. Additionally, Aspen enables creators to hand over contract ownership, streamlining the process of transferring responsibilities when building for someone else.

### **Diversify Your Income Streams as a Web3 Service Provider**

The ability to build and hand off contracts to other organizations presents a unique opportunity for creators to diversify their income streams. By leveraging their web3 skillset, creators can become service providers to other organizations or brands looking to enter the space. This not only allows creators to showcase their expertise but also helps them establish a strong presence in the web3 community.

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Introducing Organizations: Empowering Creators with Seamless Team Collaboration</h2>
In the fast-paced digital world, collaboration is essential for a project's success. Aspen's organizational capabilities are designed to help creators onboard their entire team, streamlining workflows and accelerating their go-to-market strategies. In this blog post, we'll explore the features and benefits of Aspen's organizational capabilities and how they can transform the way creators work together.
Onboarding Your Team for Distributed Work
Aspen allows creators to invite their team members to the platform, ensuring everyone has the appropriate access to contribute to projects effectively. This seamless onboarding process facilitates distributed work, enabling your team to collaborate in real-time, regardless of their physical location.
<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3>Flexible Access Management: View, Edit, and Admin Rights for Tailored Collaboration</h3>
Aspen's organizational capabilities empower creators to grant their team members different levels of access, including view, edit, and admin rights. By assigning the appropriate permissions to each team member based on their role and responsibilities, you can ensure that they contribute effectively to projects without compromising security or workflow efficiency. Here, we'll dive deeper into each type of access and the collaborators that would be suited for them.
<h3>View Rights: Stakeholders and Advisors</h3>
View rights are ideal for team members who need to stay informed about the project's progress but don't require direct involvement in its development. Stakeholders, advisors, and other interested parties can benefit from view rights as they can monitor the project without making any changes. This level of access ensures they are kept in the loop, while also maintaining the integrity of the project.
<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a>
<h3>Edit Rights: Content Creators and Developers</h3>
Edit rights are perfect for team members actively involved in the project's development, such as content creators, developers, and designers. These collaborators need the ability to make changes to the project, whether it's modifying the content, adjusting the design, or implementing new features,such as royalties or subscriptions. By granting edit rights, you empower your team to contribute effectively while still maintaining control over the project's direction.
<h3>Admin Rights: Project Managers and Team Leads</h3>
Admin rights are reserved for key team members who are responsible for overseeing the entire project, such as project managers, team leads, or even the creator themselves. With admin rights, these collaborators can manage all aspects of the project, including granting access to new team members, adjusting permissions, and making crucial decisions regarding the project's direction. By assigning admin rights to trusted team members, you ensure that your project is managed effectively and efficiently.
<h3>Transfer Projects and Contract Ownership with Ease</h3>
Aspen's organizational capabilities offer creators the flexibility to move projects from one organization to another. This feature is particularly useful when collaborating with external partners or transitioning a project to a new team. Additionally, Aspen enables creators to hand over contract ownership, streamlining the process of transferring responsibilities when building for someone else.
<h3>Diversify Your Income Streams as a Web3 Service Provider</h3>
The ability to build and hand off contracts to other organizations presents a unique opportunity for creators to diversify their income streams. By leveraging their web3 skillset, creators can become service providers to other organizations or brands looking to enter the space. This not only allows creators to showcase their expertise but also helps them establish a strong presence in the web3 community.
<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Empowering Creators with Seamless Team Collaboration

Introducing Organizations

## **Introducing Storefronts: The All-In-One Solution for Creators**

As creators, managing the various aspects of your NFT project can be overwhelming. From creation to marketing, distribution, and sales, you're juggling a multitude of tasks. Enter Aspen Storefronts, the all-in-one solution designed to help you create, market, distribute, manage, and sell end-to-end from a single location you own and control.&nbsp;

In this blog post, we'll walk you through the incredible benefits of claiming or creating a Storefront on Aspen, and how it can supercharge your revenue and boost membership.

### **One-Stop Shop for Creators**

Whether you're launching a new collection or importing an existing one, Storefronts on Aspen provide an all-in-one home for creators. With no additional website required, you can distribute your collections seamlessly and integrate with any marketplace of your choosing, even your own.

Custom content spaces allow you to embed visual and video marketing assets, complete with custom CTA buttons, for you to fully own the Collector experience. Storefronts are also compatible with Aspen's innovative distribution strategies and support mints distributed via claim links and QR codes.

<img src="/uploads/add-banner-and-images-to-storefront.gif" width="800" height="450" />

## **Streamline Collaboration with Aspen's Organizational Tools**

Working on an NFT project often requires collaboration with various team members, each bringing their unique skills and expertise to the table. Aspen's organizational tools make it easy for you to grant your team members the appropriate level of access, allowing you to work together seamlessly.

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

For example, a designer on your team can be given edit access to upload and modify visual assets, while a project manager can be granted admin rights to oversee the entire project and make critical decisions. This efficient delegation of responsibilities helps your team stay organized and accelerates your go-to-market strategy.

In addition, Aspen's organizational tools enable you to move projects from one organization to another with ease. For instance, if you're an agency working on multiple NFT projects for different clients, you can efficiently transition between them without any hassle. Once a project is complete, you can hand over contract ownership to your client, ensuring a smooth and professional transition.

<img src="/images/blog/blog2/Introducing-Storefronts.png" width="1200" height="630" />

### **Harness the Power of Email Capture to Nurture Your Fan Base**

Email capture is a valuable tool that enables creators to collect email addresses from their storefront visitors or during a live mint, allowing them to build and nurture a loyal fan base. With a growing email list, you can establish a strong presence in the web3 ecosystem and foster lasting relationships with your collectors.

For example, suppose you've just completed a new piece of artwork or have an upcoming NFT drop. In that case, you can send an email to your subscribers, informing them of the exciting news and providing them with exclusive access or discounts. This targeted communication helps you build excitement and anticipation around your project, increasing the chances of a successful drop.

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a>

Additionally, you can leverage your email list to share behind-the-scenes content, upcoming events, or even collaborate with other creators for exclusive giveaways. These tailored interactions create a sense of community and belonging among your fans, turning casual collectors into devoted supporters.

By utilizing Aspen's organizational tools and email capture features, you can streamline your NFT project management, foster collaboration, and cultivate a dedicated fan base, setting your creative venture up for long-term success.

### **Unlock Access to Aspen's Creator-Focused Revenue Toolkits**

Creating a storefront on Aspen not only simplifies your NFT journey but also grants you access to a suite of creator-focused revenue toolkits designed to maximize your earnings and enhance your relationship with collectors. Let's dive deeper into each toolkit:

1. Royalty Tools Aspen's royalty tools empower creators like never before. You can collect royalties on any chain and marketplace, providing you with complete control over your earnings. Identify royalty-paying members with ease, download membership lists in seconds, and reward loyal collectors with access to exclusive content, utility, and subscriptions. Additionally, you can set up a royalty payback program, process appeals, and gate utility to your NFTs based on royalty payment status. This level of insight and control helps you foster a thriving, engaged community around your creations. &nbsp;
2. **Subscription Tools** With Aspen's subscription tools, creators can diversify their revenue streams, ensuring more consistent cash flow. Embrace the subscription model that has proven successful for newsletters, Patreon, and Twitter creators, and adapt it to your web3 project. Offer subscription programs with or without our industry-first legal plug-in that attaches on-chain terms and conditions to NFTs included in subscription programs. This provides next-level clarity for collectors, mitigating potential misunderstandings and fostering trust within your community. &nbsp;
3. **Minting Tools** Aspen's minting tools allow creators to mint custom smart contracts in minutes, with no coding skills required. Our user-friendly interface makes it easy for you to create mints as simple or advanced as you choose. Enjoy features like multi-chain minting, phased distribution with allowlists, automated scheduling, and revenue splitting across any number of wallets. With these tools at your disposal, you can streamline the minting process and direct traffic to a live mint from your customized Storefront, enhancing the collector experience and increasing sales potential. &nbsp;
4. **Membership Tools** Aspen's membership tools help you build, manage, and engage with your community more effectively. Create membership lists based on royalties paid, subscriptions, emails collected, and more. Utilize custom ad spaces and video content to market to new members and grow your community. Aspen's List Builder empowers you to connect more authentically with your collectors by setting up different access levels and utility permissions based on dependencies of your choosing. This feature isn't limited to a specific collection - you can build and combine groups across all your Storefronts for holistic member management. By understanding your members better, you can tailor your content and offerings to their preferences, leading to a more loyal and satisfied fan base.

### **Elevate Your NFT Game with Aspen Storefronts**

Aspen Storefronts offer a powerful, streamlined solution for creators seeking to navigate the NFT landscape with ease and efficiency. By providing you with comprehensive (and proven!) revenue toolkits, organizational tools, and email capture, you can create, market, distribute, manage, and sell your NFTs with confidence, while cultivating a dedicated fan base and fostering a thriving community. Oh yeah, all while generating sustainable (and scalable) income for you to support yourself while doing what you love.

Don't let the complexities of the NFT world stand in your way. Capitalize on the opportunities that await and experience your full potential with Aspen Storefronts. Join the ranks of successful creators and set up your own Aspen Storefront today.

To get started straight away, [click through to Aspen](https://app.aspenft.io/) and connect your wallet. If you’d like a step-by-step guide to the process - read our [Getting Started](https://help.aspenft.io/en/articles/7925249-getting-started-with-your-storefront) guide. Already have a collection someplace else? Not a problem, [Click Here](https://help.aspenft.io/en/articles/7911567-import-an-existing-collection) to read our guide on importing your collection to Aspen.&nbsp;

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Introducing Storefronts: The All-In-One Solution for Creators</h2>
As creators, managing the various aspects of your NFT project can be overwhelming. From creation to marketing, distribution, and sales, you're juggling a multitude of tasks. Enter Aspen Storefronts, the all-in-one solution designed to help you create, market, distribute, manage, and sell end-to-end from a single location you own and control. 
In this blog post, we'll walk you through the incredible benefits of claiming or creating a Storefront on Aspen, and how it can supercharge your revenue and boost membership.
<h3>One-Stop Shop for Creators</h3>
Whether you're launching a new collection or importing an existing one, Storefronts on Aspen provide an all-in-one home for creators. With no additional website required, you can distribute your collections seamlessly and integrate with any marketplace of your choosing, even your own.
Custom content spaces allow you to embed visual and video marketing assets, complete with custom CTA buttons, for you to fully own the Collector experience. Storefronts are also compatible with Aspen's innovative distribution strategies and support mints distributed via claim links and QR codes.
<img src="/uploads/add-banner-and-images-to-storefront.gif" width="800" height="450" />
<h2>Streamline Collaboration with Aspen's Organizational Tools</h2>
Working on an NFT project often requires collaboration with various team members, each bringing their unique skills and expertise to the table. Aspen's organizational tools make it easy for you to grant your team members the appropriate level of access, allowing you to work together seamlessly.
<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
For example, a designer on your team can be given edit access to upload and modify visual assets, while a project manager can be granted admin rights to oversee the entire project and make critical decisions. This efficient delegation of responsibilities helps your team stay organized and accelerates your go-to-market strategy.
In addition, Aspen's organizational tools enable you to move projects from one organization to another with ease. For instance, if you're an agency working on multiple NFT projects for different clients, you can efficiently transition between them without any hassle. Once a project is complete, you can hand over contract ownership to your client, ensuring a smooth and professional transition.
<img src="/images/blog/blog2/Introducing-Storefronts.png" width="1200" height="630" />
<h3>Harness the Power of Email Capture to Nurture Your Fan Base</h3>
Email capture is a valuable tool that enables creators to collect email addresses from their storefront visitors or during a live mint, allowing them to build and nurture a loyal fan base. With a growing email list, you can establish a strong presence in the web3 ecosystem and foster lasting relationships with your collectors.
For example, suppose you've just completed a new piece of artwork or have an upcoming NFT drop. In that case, you can send an email to your subscribers, informing them of the exciting news and providing them with exclusive access or discounts. This targeted communication helps you build excitement and anticipation around your project, increasing the chances of a successful drop.
<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a>
Additionally, you can leverage your email list to share behind-the-scenes content, upcoming events, or even collaborate with other creators for exclusive giveaways. These tailored interactions create a sense of community and belonging among your fans, turning casual collectors into devoted supporters.
By utilizing Aspen's organizational tools and email capture features, you can streamline your NFT project management, foster collaboration, and cultivate a dedicated fan base, setting your creative venture up for long-term success.
<h3>Unlock Access to Aspen's Creator-Focused Revenue Toolkits</h3>
Creating a storefront on Aspen not only simplifies your NFT journey but also grants you access to a suite of creator-focused revenue toolkits designed to maximize your earnings and enhance your relationship with collectors. Let's dive deeper into each toolkit:
<ol>
<li>Royalty Tools Aspen's royalty tools empower creators like never before. You can collect royalties on any chain and marketplace, providing you with complete control over your earnings. Identify royalty-paying members with ease, download membership lists in seconds, and reward loyal collectors with access to exclusive content, utility, and subscriptions. Additionally, you can set up a royalty payback program, process appeals, and gate utility to your NFTs based on royalty payment status. This level of insight and control helps you foster a thriving, engaged community around your creations.  </li>
<li>Subscription Tools With Aspen's subscription tools, creators can diversify their revenue streams, ensuring more consistent cash flow. Embrace the subscription model that has proven successful for newsletters, Patreon, and Twitter creators, and adapt it to your web3 project. Offer subscription programs with or without our industry-first legal plug-in that attaches on-chain terms and conditions to NFTs included in subscription programs. This provides next-level clarity for collectors, mitigating potential misunderstandings and fostering trust within your community.  </li>
<li>Minting Tools Aspen's minting tools allow creators to mint custom smart contracts in minutes, with no coding skills required. Our user-friendly interface makes it easy for you to create mints as simple or advanced as you choose. Enjoy features like multi-chain minting, phased distribution with allowlists, automated scheduling, and revenue splitting across any number of wallets. With these tools at your disposal, you can streamline the minting process and direct traffic to a live mint from your customized Storefront, enhancing the collector experience and increasing sales potential.  </li>
<li>Membership Tools Aspen's membership tools help you build, manage, and engage with your community more effectively. Create membership lists based on royalties paid, subscriptions, emails collected, and more. Utilize custom ad spaces and video content to market to new members and grow your community. Aspen's List Builder empowers you to connect more authentically with your collectors by setting up different access levels and utility permissions based on dependencies of your choosing. This feature isn't limited to a specific collection - you can build and combine groups across all your Storefronts for holistic member management. By understanding your members better, you can tailor your content and offerings to their preferences, leading to a more loyal and satisfied fan base.</li>
</ol>
<h3>Elevate Your NFT Game with Aspen Storefronts</h3>
Aspen Storefronts offer a powerful, streamlined solution for creators seeking to navigate the NFT landscape with ease and efficiency. By providing you with comprehensive (and proven!) revenue toolkits, organizational tools, and email capture, you can create, market, distribute, manage, and sell your NFTs with confidence, while cultivating a dedicated fan base and fostering a thriving community. Oh yeah, all while generating sustainable (and scalable) income for you to support yourself while doing what you love.
Don't let the complexities of the NFT world stand in your way. Capitalize on the opportunities that await and experience your full potential with Aspen Storefronts. Join the ranks of successful creators and set up your own Aspen Storefront today.
To get started straight away, <a href="https://app.aspenft.io/">click through to Aspen</a> and connect your wallet. If you’d like a step-by-step guide to the process - read our <a href="https://help.aspenft.io/en/articles/7925249-getting-started-with-your-storefront">Getting Started</a> guide. Already have a collection someplace else? Not a problem, <a href="https://help.aspenft.io/en/articles/7911567-import-an-existing-collection">Click Here</a> to read our guide on importing your collection to Aspen. 
<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

The All-In-One Solution for Creators

Introducing Storefronts

## **Unleashing Revenue Opportunities for Creators**

It's not every day that a New York Times bestselling author ventures from editing manuscripts to emerging technology.&nbsp;

Ben Mezrich, the renowned author behind "The Accidental Billionaires" and "Bringing Down the House," has done just that. His initiative, known as "The Ben Mezrich Project," is leveraging the power of digital assets and Aspen's Legal Plugin to pioneer a new form of community-driven content creation, and it's as exciting as it sounds.

Four distinct NFT drops underpin the Ben Mezrich Project, each offering tiered membership levels and unique benefits. The culmination of this endeavor is the Mezrich "Screenplay Token," an innovative utility program that gives token holders various rights linked to a screenplay that will be centered on the NFT and web3 space.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Digital Assets and On-Chain Legal Certainty: A Revenue-Boosting Combination**

Aspen’s role in the Ben Mezrich Project is instrumental, due to our ability to embed on-chain terms and conditions directly into digital assets. This unprecedented level of transparency, clarity, and legal certainty is crucial, especially when key intellectual property could be linked to community participation through the innovative program.

Our [Legal Plugin](https://aspenft.io/blog/aspen-solves-for-legal-in-web3) is just one piece of the puzzle. This feature isn’t merely about unlocking new revenue streams; it’s about establishing a sustainable ecosystem for creativity and innovation. It also includes features for audience segmentation, personalized content delivery, and smart contract templates, providing creators with a full suite of tools to monetize their creative output effectively.

### **A Community-Centric Blueprint for Success**

The Ben Mezrich Project is a masterclass in community building. Every tier of the project's digital asset drops is meticulously designed to foster interaction, engagement, and a sense of belonging, and this isn't just for community spirit - it's a strategic approach to revenue generation.

This focus on community isn't merely an add-on, it's a key revenue generation model. With Aspen's tools, the project's legal obligations are clear and tied directly to the digital assets themselves, offering holders a level of security and certainty that enhances the assets' perceived and actual value.

The first asset drop of the project, inspired by Mezrich's recent journey into the world of GME short and meme stocks, provided holders with level 1 access to an exclusive community. This included access to a discord community chat room where Ben participates from time to time, members-only Q&A sessions, and the opportunity to win invitations to special online events. These engagements not only fostered a sense of community but also added value to the digital assets, making them more attractive to potential buyers.

The second drop, themed around bitcoins and billionaires, offered additional benefits to those who held at least one asset from the first drop. This included opportunities for personalized writing coaching and eligibility for advanced, discounted, signed physical copies of future work from Ben. This tiered approach not only incentivized community participation but also rewarded loyalty, further increasing the desirability and value of the digital assets.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a>

The third drop, themed around Vegas and card counting, granted holders of all three digital assets access to the highest tier of benefits. This included the opportunity to receive a Screenplay Token.

This tiered, community-first approach has multiple benefits for revenue generation. Firstly, it incentivizes initial purchases by offering exclusive community benefits. Secondly, it encourages continued investment and loyalty by rewarding holders of multiple digital assets with additional benefits.

Finally, it sets the stage for the successful launch of the Screenplay Token by building an engaged community of potential investors.

With Aspen's tools ensuring that the project's legal obligations are clear and tied directly to the digital assets themselves, Mezrich has been able to offer a level of security and certainty to his community that enhances the perceived and actual value of the digital assets, further driving community engagement and revenue generation.

### **The Future of Screenplays and Revenue Generation?**

The Mezrich "Screenplay Token" is a tantalizing peek into the future of web3. This innovative blend of traditional content creation and the interactive ethos of the web3 world is a unique revenue generation model that could redefine the creative industries.

Aspen's Legal Plugin plays a pivotal role in this transformation. By offering on-chain legal certainty, we aim to empower creators to innovate, create, and discover new ways to monetize their work and engage with their communities.

Whether you're a creator seeking to step into the digital assets realm or looking to upgrade your existing collections, Aspen's Legal Plugin can unlock a world of potential. By fostering community engagement and enhancing sell-through, it can turn your creative vision into a thriving, revenue-generating digital ecosystem.&nbsp;

The Ben Mezrich Project is a testament to this, demonstrating how creativity, combined with the right tools and the power of web3, can unlock endless possibilities and revenue opportunities.

Whether you are looking to add legal terms for a single drop, or add terms to define creator and community rights as part of your subscription program, Aspen has you covered.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Unleashing Revenue Opportunities for Creators</h2>
It's not every day that a New York Times bestselling author ventures from editing manuscripts to emerging technology. 
Ben Mezrich, the renowned author behind &quot;The Accidental Billionaires&quot; and &quot;Bringing Down the House,&quot; has done just that. His initiative, known as &quot;The Ben Mezrich Project,&quot; is leveraging the power of digital assets and Aspen's Legal Plugin to pioneer a new form of community-driven content creation, and it's as exciting as it sounds.
Four distinct NFT drops underpin the Ben Mezrich Project, each offering tiered membership levels and unique benefits. The culmination of this endeavor is the Mezrich &quot;Screenplay Token,&quot; an innovative utility program that gives token holders various rights linked to a screenplay that will be centered on the NFT and web3 space.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3>Digital Assets and On-Chain Legal Certainty: A Revenue-Boosting Combination</h3>
Aspen’s role in the Ben Mezrich Project is instrumental, due to our ability to embed on-chain terms and conditions directly into digital assets. This unprecedented level of transparency, clarity, and legal certainty is crucial, especially when key intellectual property could be linked to community participation through the innovative program.
Our <a href="https://aspenft.io/blog/aspen-solves-for-legal-in-web3">Legal Plugin</a> is just one piece of the puzzle. This feature isn’t merely about unlocking new revenue streams; it’s about establishing a sustainable ecosystem for creativity and innovation. It also includes features for audience segmentation, personalized content delivery, and smart contract templates, providing creators with a full suite of tools to monetize their creative output effectively.
<h3>A Community-Centric Blueprint for Success</h3>
The Ben Mezrich Project is a masterclass in community building. Every tier of the project's digital asset drops is meticulously designed to foster interaction, engagement, and a sense of belonging, and this isn't just for community spirit - it's a strategic approach to revenue generation.
This focus on community isn't merely an add-on, it's a key revenue generation model. With Aspen's tools, the project's legal obligations are clear and tied directly to the digital assets themselves, offering holders a level of security and certainty that enhances the assets' perceived and actual value.
The first asset drop of the project, inspired by Mezrich's recent journey into the world of GME short and meme stocks, provided holders with level 1 access to an exclusive community. This included access to a discord community chat room where Ben participates from time to time, members-only Q&amp;A sessions, and the opportunity to win invitations to special online events. These engagements not only fostered a sense of community but also added value to the digital assets, making them more attractive to potential buyers.
The second drop, themed around bitcoins and billionaires, offered additional benefits to those who held at least one asset from the first drop. This included opportunities for personalized writing coaching and eligibility for advanced, discounted, signed physical copies of future work from Ben. This tiered approach not only incentivized community participation but also rewarded loyalty, further increasing the desirability and value of the digital assets.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a>
The third drop, themed around Vegas and card counting, granted holders of all three digital assets access to the highest tier of benefits. This included the opportunity to receive a Screenplay Token.
This tiered, community-first approach has multiple benefits for revenue generation. Firstly, it incentivizes initial purchases by offering exclusive community benefits. Secondly, it encourages continued investment and loyalty by rewarding holders of multiple digital assets with additional benefits.
Finally, it sets the stage for the successful launch of the Screenplay Token by building an engaged community of potential investors.
With Aspen's tools ensuring that the project's legal obligations are clear and tied directly to the digital assets themselves, Mezrich has been able to offer a level of security and certainty to his community that enhances the perceived and actual value of the digital assets, further driving community engagement and revenue generation.
<h3>The Future of Screenplays and Revenue Generation?</h3>
The Mezrich &quot;Screenplay Token&quot; is a tantalizing peek into the future of web3. This innovative blend of traditional content creation and the interactive ethos of the web3 world is a unique revenue generation model that could redefine the creative industries.
Aspen's Legal Plugin plays a pivotal role in this transformation. By offering on-chain legal certainty, we aim to empower creators to innovate, create, and discover new ways to monetize their work and engage with their communities.
Whether you're a creator seeking to step into the digital assets realm or looking to upgrade your existing collections, Aspen's Legal Plugin can unlock a world of potential. By fostering community engagement and enhancing sell-through, it can turn your creative vision into a thriving, revenue-generating digital ecosystem. 
The Ben Mezrich Project is a testament to this, demonstrating how creativity, combined with the right tools and the power of web3, can unlock endless possibilities and revenue opportunities.
Whether you are looking to add legal terms for a single drop, or add terms to define creator and community rights as part of your subscription program, Aspen has you covered.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

The Ben Mezrich Project and Aspen's Legal Plugin

Unleashing Revenue Opportunities for Creators

## **Consortium Key Exceeds Revenue Forecasts with Aspen’s Subscription Toolkit**

 *Discover how Consortium Key turned a financial crisis into a tremendous opportunity with Aspen's Subscription Toolkit, using it to boost their revenue and provide a powerful trading experience for their users.*

### **The Problem: Fading Financial Forecasts**

In March of this year, <a target="_blank" rel="noopener" href="https://consortiumkey.com">Consortium Key</a> found themselves in a precarious situation. Their Q1 revenue was down 95% compared to the previous quarter, leaving them unable to continue building trading toolkits for their NFT holders. This presented an existential threat to the project as they had to create a sustainable business model without relying on enforced royalties, which would require a time-consuming, costly, and risky contract migration process.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **The Solution: Aspen's Subscription Toolkit to the Rescue**

Consortium Key introduced their utility pass in October, 2022. The “Key” provides holders with alert systems, extensive data, and robust bots to help holders execute the most informed, profitable, and fast trades. With a floor price of about 4 ETH at the time of writing, the Key keeps traders plugged into the market's behavior while giving them the tools required to take advantage of the opportunities.

The team minted just over 500 keys at a mint price averaging around 0.4 eth which represented a decent amount of capital to start their project. However, as everyone in the NFT space knows, the tokens a project gets from minting are finite and have a lifespan which is limited to the “burn” of the project (namely, its expenses). The team realized very quickly that their tokens from the mint were dwindling, and with the inception of the optional royalties era, their revenue was falling as well. They needed to make a change or else they were going to be unable to continue the project.

Consortium Key turned to Aspen; working together, our teams crafted a utility strategy that made sense for holders and the team. A portion of the utility was carved off to only be available to those that held a key **and** had an active subscription via Aspen. Specifically, what the team did was to carve off access to their suite of advanced bots; requiring a subscription to use.&nbsp;

For 0.069 ETH per month, users gained access to all the bots built by the team, including the ability to auto-purchase coins based on a user's personal preferences and set of criteria. These bots are made available through Consortium Key's Discord, accessible only to subscribers who purchased a subscription via <a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/consortium-key">Consortium Key's Storefront</a> on Aspen.

### **Financial Breakthrough: Unlocking a New Revenue Stream**

Within the first month of implementing the subscription program, Consortium Key reached their initial revenue goal. This impressive turnaround not only saved the project from potential difficulties but also enabled them to regain revenues totalling about 60% of cash flow breakeven. By the second month, they had reached cash flow breakeven on subscription revenue alone and were able to begin replenishing their reserves that had dwindled when optional royalties were the harshest.&nbsp;

<img width="600" height="338" src="/images/blog/blog2/CK-SUB-GROWTH-PRECENTAGE.gif" />

This financial success story showcases the power of <a target="_blank" rel="noopener" href="https://aspenft.io/subscription">Aspen's Subscription Toolkit</a> in helping NFT projects find innovative ways to generate revenue and thrive. Achieving cash flow breakeven is a significant milestone for any project or business, as it means that the majority of the project’s expenses are covered by the revenue generated from their subscriptions. This allows them to have more financial flexibility and stability, making it easier to reinvest in the project’s growth and development. In other words, when a project or business reaches cash flow breakeven, then growth can come from revenue – not from capital – which dilutes existing holders.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a>

In a season where the top collections are losing millions due to royalty non-payments, Consortium Key's success with <a target="_blank" rel="noopener" href="https://aspenft.io/subscription">Aspen's Subscription Toolkit</a> stands out as a new, viable solution for projects to generate revenue without relying on royalties. This innovative approach to revenue generation demonstrates that there are alternative strategies available to projects facing challenges in the rapidly evolving NFT landscape.

### **Subscription Models: Not a One-Size-Fits-All Solution**

While Consortium Key's success with the subscription model is an inspiring example, it's important to recognize that subscription models may not be the revenue solution for every project. Adopting this approach requires the project to deliver real-world, beneficial utility to their community, which isn't part of every project's model.

For a subscription model to work, it's crucial to provide consistent value that justifies the ongoing cost to users. Projects that lack a strong utility-driven approach or fail to deliver tangible benefits to their community may struggle to gain traction with a subscription-based revenue model. In such cases, alternative revenue solutions might be a better fit.

However, for projects that can provide exceptional value to their users through exclusive tools, data, or experiences, a subscription model like the one offered by <a target="_blank" rel="noopener" href="https://aspenft.io/subscription">Aspen's Subscription Toolkit</a> can be a powerful way to generate revenue, build loyalty, and foster a vibrant community.

### **A Winning Formula: Utility = Loyalty**

The cultural impact of Consortium Key's success goes beyond just financial gains. The project's ability to adapt and leverage Aspen's Subscription Toolkit has created a ripple effect throughout their community.

By offering valuable tools, exclusive data, and a supportive Discord environment, Consortium Key has fostered a sense of loyalty and trust among its users. Despite the subscription model being an additional cost to traders, key holders have embraced it due to the immense worth in utility it provides. This has led to a thriving community that is not only profitable but also passionate about the products and services that Consortium Key delivers.

<img width="1928" height="607" src="/images/blog/blog2/CK-image2.png" /> <img width="425" height="133" src="/images/blog/blog2/CK-image1.png" />

Discover how Aspen's Subscription Toolkit can help your business exceed financial goals and build a thriving community. Visit[ AspeNFT.io](https://aspenft.io/subscription) to learn more.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Consortium Key Exceeds Revenue Forecasts with Aspen’s Subscription Toolkit</h2>
 Discover how Consortium Key turned a financial crisis into a tremendous opportunity with Aspen's Subscription Toolkit, using it to boost their revenue and provide a powerful trading experience for their users.
<h3>The Problem: Fading Financial Forecasts</h3>
In March of this year, <a target="_blank" rel="noopener" href="https://consortiumkey.com">Consortium Key</a> found themselves in a precarious situation. Their Q1 revenue was down 95% compared to the previous quarter, leaving them unable to continue building trading toolkits for their NFT holders. This presented an existential threat to the project as they had to create a sustainable business model without relying on enforced royalties, which would require a time-consuming, costly, and risky contract migration process.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3> The Solution: Aspen's Subscription Toolkit to the Rescue</h3>
Consortium Key introduced their utility pass in October, 2022. The “Key” provides holders with alert systems, extensive data, and robust bots to help holders execute the most informed, profitable, and fast trades. With a floor price of about 4 ETH at the time of writing, the Key keeps traders plugged into the market's behavior while giving them the tools required to take advantage of the opportunities.
The team minted just over 500 keys at a mint price averaging around 0.4 eth which represented a decent amount of capital to start their project. However, as everyone in the NFT space knows, the tokens a project gets from minting are finite and have a lifespan which is limited to the “burn” of the project (namely, its expenses). The team realized very quickly that their tokens from the mint were dwindling, and with the inception of the optional royalties era, their revenue was falling as well. They needed to make a change or else they were going to be unable to continue the project.
Consortium Key turned to Aspen; working together, our teams crafted a utility strategy that made sense for holders and the team. A portion of the utility was carved off to only be available to those that held a key and had an active subscription via Aspen. Specifically, what the team did was to carve off access to their suite of advanced bots; requiring a subscription to use. 
For 0.069 ETH per month, users gained access to all the bots built by the team, including the ability to auto-purchase coins based on a user's personal preferences and set of criteria. These bots are made available through Consortium Key's Discord, accessible only to subscribers who purchased a subscription via <a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/consortium-key">Consortium Key's Storefront</a> on Aspen.
<h3>Financial Breakthrough: Unlocking a New Revenue Stream</h3>
Within the first month of implementing the subscription program, Consortium Key reached their initial revenue goal. This impressive turnaround not only saved the project from potential difficulties but also enabled them to regain revenues totalling about 60% of cash flow breakeven. By the second month, they had reached cash flow breakeven on subscription revenue alone and were able to begin replenishing their reserves that had dwindled when optional royalties were the harshest. 
<img width="600" height="338" src="/images/blog/blog2/CK-SUB-GROWTH-PRECENTAGE.gif" />
This financial success story showcases the power of <a target="_blank" rel="noopener" href="https://aspenft.io/subscription">Aspen's Subscription Toolkit</a> in helping NFT projects find innovative ways to generate revenue and thrive. Achieving cash flow breakeven is a significant milestone for any project or business, as it means that the majority of the project’s expenses are covered by the revenue generated from their subscriptions. This allows them to have more financial flexibility and stability, making it easier to reinvest in the project’s growth and development. In other words, when a project or business reaches cash flow breakeven, then growth can come from revenue – not from capital – which dilutes existing holders.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_small.png" /></a>
In a season where the top collections are losing millions due to royalty non-payments, Consortium Key's success with <a target="_blank" rel="noopener" href="https://aspenft.io/subscription">Aspen's Subscription Toolkit</a> stands out as a new, viable solution for projects to generate revenue without relying on royalties. This innovative approach to revenue generation demonstrates that there are alternative strategies available to projects facing challenges in the rapidly evolving NFT landscape.
<h3> Subscription Models: Not a One-Size-Fits-All Solution</h3>
While Consortium Key's success with the subscription model is an inspiring example, it's important to recognize that subscription models may not be the revenue solution for every project. Adopting this approach requires the project to deliver real-world, beneficial utility to their community, which isn't part of every project's model.
For a subscription model to work, it's crucial to provide consistent value that justifies the ongoing cost to users. Projects that lack a strong utility-driven approach or fail to deliver tangible benefits to their community may struggle to gain traction with a subscription-based revenue model. In such cases, alternative revenue solutions might be a better fit.
However, for projects that can provide exceptional value to their users through exclusive tools, data, or experiences, a subscription model like the one offered by <a target="_blank" rel="noopener" href="https://aspenft.io/subscription">Aspen's Subscription Toolkit</a> can be a powerful way to generate revenue, build loyalty, and foster a vibrant community.
<h3> A Winning Formula: Utility = Loyalty</h3>
The cultural impact of Consortium Key's success goes beyond just financial gains. The project's ability to adapt and leverage Aspen's Subscription Toolkit has created a ripple effect throughout their community.
By offering valuable tools, exclusive data, and a supportive Discord environment, Consortium Key has fostered a sense of loyalty and trust among its users. Despite the subscription model being an additional cost to traders, key holders have embraced it due to the immense worth in utility it provides. This has led to a thriving community that is not only profitable but also passionate about the products and services that Consortium Key delivers.
<img width="1928" height="607" src="/images/blog/blog2/CK-image2.png" /> <img width="425" height="133" src="/images/blog/blog2/CK-image1.png" />
Discover how Aspen's Subscription Toolkit can help your business exceed financial goals and build a thriving community. Visit<a href="https://aspenft.io/subscription"> AspeNFT.io</a> to learn more.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

with Aspen’s Subscription Toolkit

## Get ready to transform your digital business with Royalty Reporting on Aspen 

We're beyond excited to introduce Royalty Reporting for Creators on Aspen. This innovative tool gives you access to crucial information about the royalty payments of your collectors, empowering you to make informed decisions about content releases, membership offers, and community management.&nbsp;

Let's dive into how Royalty Reporting works on Aspen and why it's a must-have tool for taking your digital business to new heights.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="480" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **The Magic of Royalty Reporting on Aspen**

Royalty Reporting is an easy-to-download file available exclusively for Aspen creators. It's your key to understanding which collectors have (and haven't) paid their royalties. With this valuable intel, you can:

1\. Launch gated content only for due-paying members, making sure your most devoted fans enjoy exclusive access to your latest masterpieces.

**Aspen Tip:** By offering premium content to due-paying members, you can encourage more collectors to pay royalties, thus increasing your overall revenue.

2\. Create subscription memberships just for royalty-paying collectors, nurturing a tight-knit community that truly appreciates your work.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

**Aspen Tip:** Subscription memberships can generate a steady stream of income from collectors who are more likely to engage with your content and make additional purchases.

3\. Offer NFT utility based on royalty payment status, giving a little extra love to those who consistently support your digital ventures.

**Aspen Tip:** Enhancing the utility of your NFTs for due-paying collectors can create a stronger incentive for collectors to pay royalties, increasing the overall value of your digital assets.

4\. Make data-driven decisions about your audience and community, optimizing your content and marketing efforts for maximum success.

**Aspen Tip:** By understanding your audience's preferences and payment behaviors, you can tailor your marketing campaigns and content releases to appeal to the right collectors, ultimately boosting your revenue.

<h3 class="align-right">Accessing Royalty Reports on Aspen: A Step-by-Step Guide</h3>

Ready to tap into the power of Royalty Reporting on Aspen? Here's how:

1\. Jump into Create Mode on the Aspen platform.

2\. Choose 'Royalties' from the left side menu.

3\. Once you're on the Royalties home page, click the 'Overview' tab.

4\. Hit the 'Download All' button to receive your royalties compliance report, complete with wallet addresses of all due-paying collectors.

And guess what? You can also download reports for individual collections. This level of detail lets you analyze the performance of specific collections and better understand what makes your audience tick.

Royalty Reporting on Aspen is a total game-changer for creators looking to level up their digital business. By providing priceless insights into the royalty payment habits of collectors, this feature enables you to make strategic decisions about content releases, membership offers, and community engagement.&nbsp;

So, what are you waiting for?&nbsp;

Get started with Aspen’s [Royalty Toolkit](/royalties) today and unleash the full potential of your digital footprint.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="792" src="/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Get ready to transform your digital business with Royalty Reporting on Aspen </h2>
We're beyond excited to introduce Royalty Reporting for Creators on Aspen. This innovative tool gives you access to crucial information about the royalty payments of your collectors, empowering you to make informed decisions about content releases, membership offers, and community management. 
Let's dive into how Royalty Reporting works on Aspen and why it's a must-have tool for taking your digital business to new heights.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="480" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3>The Magic of Royalty Reporting on Aspen</h3>
Royalty Reporting is an easy-to-download file available exclusively for Aspen creators. It's your key to understanding which collectors have (and haven't) paid their royalties. With this valuable intel, you can:
1. Launch gated content only for due-paying members, making sure your most devoted fans enjoy exclusive access to your latest masterpieces.
Aspen Tip: By offering premium content to due-paying members, you can encourage more collectors to pay royalties, thus increasing your overall revenue.
2. Create subscription memberships just for royalty-paying collectors, nurturing a tight-knit community that truly appreciates your work.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
Aspen Tip: Subscription memberships can generate a steady stream of income from collectors who are more likely to engage with your content and make additional purchases.
3. Offer NFT utility based on royalty payment status, giving a little extra love to those who consistently support your digital ventures.
Aspen Tip: Enhancing the utility of your NFTs for due-paying collectors can create a stronger incentive for collectors to pay royalties, increasing the overall value of your digital assets.
4. Make data-driven decisions about your audience and community, optimizing your content and marketing efforts for maximum success.
Aspen Tip: By understanding your audience's preferences and payment behaviors, you can tailor your marketing campaigns and content releases to appeal to the right collectors, ultimately boosting your revenue.
<h3 class="align-right">Accessing Royalty Reports on Aspen: A Step-by-Step Guide</h3>
Ready to tap into the power of Royalty Reporting on Aspen? Here's how:
1. Jump into Create Mode on the Aspen platform.
2. Choose 'Royalties' from the left side menu.
3. Once you're on the Royalties home page, click the 'Overview' tab.
4. Hit the 'Download All' button to receive your royalties compliance report, complete with wallet addresses of all due-paying collectors.
And guess what? You can also download reports for individual collections. This level of detail lets you analyze the performance of specific collections and better understand what makes your audience tick.
Royalty Reporting on Aspen is a total game-changer for creators looking to level up their digital business. By providing priceless insights into the royalty payment habits of collectors, this feature enables you to make strategic decisions about content releases, membership offers, and community engagement. 
So, what are you waiting for? 
Get started with Aspen’s <a href="/royalties">Royalty Toolkit</a> today and unleash the full potential of your digital footprint.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="792" src="/images/blog/blog2/Banner_large_cta.png" /></a>

Unlock the Power to Grow Your Digital Business

Say Hello to Royalty Reporting on Aspen

## Aspen's 3 Step Royalty Solution for Creators

 In the rapidly evolving world of web3, Creators are forging new paths and reshaping the way we consume and create content.

It's crucial to ensure that the rewards and benefits of the digital economy reach Creators fairly, while empowering them to grow their revenue and expand their brand.

In support, we're thrilled to introduce our 3-step Creator-centric Royalty Solution, designed to provide Creators with the support, tools, and insights they need to thrive in the NFT space — rolled up into an easy-to-use, no-code *and* Collector-friendly toolkit.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="480" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

As we discussed in our previous blog post,[ Why Web3 Creators Should Care About a Royalties Solution](/blog/why-web3-creators-should-care-about-a-royalties-solution), royalties are an essential aspect of web3 Creators' revenue streams. Our innovative approach guarantees that artists receive the compensation they deserve while unlocking their full potential for brand growth.

Let's dive into our 3-step solution and explore how each component contributes to increased revenue, brand expansion and marketing firepower for web3 Creators.

### **Royalty Paybacks: Simplifying Dues for Collectors**

Our Royalty Paybacks feature streamlines the royalty payment process, making it easier for Collectors to support their favorite Creators. By simplifying the payment process, we encourage Collectors to acquire more NFTs from the creators they love, boosting the Creators' income and allowing them to focus on producing high-quality content. Additionally, the transparent payment system fosters trust and loyalty between Creators and their fans, further expanding your brand or project reach.

### **Royalty Appeals: Fair and Transparent Resolution**

Swore you paid royalties from a different wallet? No problem. The Royalty Appeals process ensures that Creators receive their rightful compensation while maintaining a fair and transparent relationship with Collectors.

By allowing Creators to review and resolve appeals based on on-chain evidence, we empower them to maintain control over their income and brand reputation. As Creators' membership lists grow, their influence and brand visibility in the web3 community are amplified, ultimately resulting in increased revenue opportunities through collaborations, sponsorships, and other partnerships.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

Further, this appeals workflow connects Collectors directly with Creators, maintaining peer-to-peer communications without the interference of an intermediary while still providing Collectors an opportunity to remedy any error in royalty reporting.

### **Royalty Reporting: Empowering Creators with Data**

Our Royalty Reporting feature provides Creators with valuable insights into their earnings, enabling them to make informed decisions about their content and marketing strategies. By understanding which Collectors have paid royalties and which have not, Creators can target their efforts towards developing gated content and exclusive experiences for their most loyal supporters. This tailored approach incentivizes Collectors to continue supporting the Creator and enhances the Creator's brand image as one that values and rewards its fan base.

The 3-step Creator-centric Royalty Solution is not only a powerful revenue-generating tool but also a game-changer for web3 artists seeking to elevate their brand and foster deeper connections with their audience.

By leveraging the right tools to handle royalties, deliver exclusive content, and reward devoted supporters, Creators can establish a magnetic brand presence that captivates their fan base in the web3 world.

What sets this approach apart is the transformation of traditional "collectors" into committed "members," unlocking a fresh approach to web3 revenue generation. This metamorphosis cultivates a strong sense of community and belonging, inspiring members to invest in the Creator's work and the compelling narrative behind it. This paves the way for inventive monetization strategies, including memberships, bespoke events, and personalized experiences that cater to the desires and expectations of the audience.

Embracing a 3-step Creator-centric Royalty Solution means championing a flourishing ecosystem for web3 Creators. By embodying this commitment, Creators pave the way for a fairer and more sustainable digital economy.

Unleash the untapped potential of your creative brand in the web3 domain by learning more about Aspen's [Royalty Toolkit](/royalties). Ready to level up? Import your existing collection into a [Storefront](/storefront) and start today!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Aspen's 3 Step Royalty Solution for Creators</h2>
 In the rapidly evolving world of web3, Creators are forging new paths and reshaping the way we consume and create content.
It's crucial to ensure that the rewards and benefits of the digital economy reach Creators fairly, while empowering them to grow their revenue and expand their brand.
In support, we're thrilled to introduce our 3-step Creator-centric Royalty Solution, designed to provide Creators with the support, tools, and insights they need to thrive in the NFT space — rolled up into an easy-to-use, no-code and Collector-friendly toolkit.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="480" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>
As we discussed in our previous blog post,<a href="/blog/why-web3-creators-should-care-about-a-royalties-solution"> Why Web3 Creators Should Care About a Royalties Solution</a>, royalties are an essential aspect of web3 Creators' revenue streams. Our innovative approach guarantees that artists receive the compensation they deserve while unlocking their full potential for brand growth.
Let's dive into our 3-step solution and explore how each component contributes to increased revenue, brand expansion and marketing firepower for web3 Creators.
<h3>Royalty Paybacks: Simplifying Dues for Collectors</h3>
Our Royalty Paybacks feature streamlines the royalty payment process, making it easier for Collectors to support their favorite Creators. By simplifying the payment process, we encourage Collectors to acquire more NFTs from the creators they love, boosting the Creators' income and allowing them to focus on producing high-quality content. Additionally, the transparent payment system fosters trust and loyalty between Creators and their fans, further expanding your brand or project reach.
<h3>Royalty Appeals: Fair and Transparent Resolution</h3>
Swore you paid royalties from a different wallet? No problem. The Royalty Appeals process ensures that Creators receive their rightful compensation while maintaining a fair and transparent relationship with Collectors.
By allowing Creators to review and resolve appeals based on on-chain evidence, we empower them to maintain control over their income and brand reputation. As Creators' membership lists grow, their influence and brand visibility in the web3 community are amplified, ultimately resulting in increased revenue opportunities through collaborations, sponsorships, and other partnerships.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
Further, this appeals workflow connects Collectors directly with Creators, maintaining peer-to-peer communications without the interference of an intermediary while still providing Collectors an opportunity to remedy any error in royalty reporting.
<h3>Royalty Reporting: Empowering Creators with Data</h3>
Our Royalty Reporting feature provides Creators with valuable insights into their earnings, enabling them to make informed decisions about their content and marketing strategies. By understanding which Collectors have paid royalties and which have not, Creators can target their efforts towards developing gated content and exclusive experiences for their most loyal supporters. This tailored approach incentivizes Collectors to continue supporting the Creator and enhances the Creator's brand image as one that values and rewards its fan base.
The 3-step Creator-centric Royalty Solution is not only a powerful revenue-generating tool but also a game-changer for web3 artists seeking to elevate their brand and foster deeper connections with their audience.
By leveraging the right tools to handle royalties, deliver exclusive content, and reward devoted supporters, Creators can establish a magnetic brand presence that captivates their fan base in the web3 world.
What sets this approach apart is the transformation of traditional &quot;collectors&quot; into committed &quot;members,&quot; unlocking a fresh approach to web3 revenue generation. This metamorphosis cultivates a strong sense of community and belonging, inspiring members to invest in the Creator's work and the compelling narrative behind it. This paves the way for inventive monetization strategies, including memberships, bespoke events, and personalized experiences that cater to the desires and expectations of the audience.
Embracing a 3-step Creator-centric Royalty Solution means championing a flourishing ecosystem for web3 Creators. By embodying this commitment, Creators pave the way for a fairer and more sustainable digital economy.
Unleash the untapped potential of your creative brand in the web3 domain by learning more about Aspen's <a href="/royalties">Royalty Toolkit</a>. Ready to level up? Import your existing collection into a <a href="/storefront">Storefront</a> and start today!
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

A Creator-Centric Approach to Unlocking Revenue and Brand Growth in Web3

## NFT Royalties: Uncovering the Hidden Revenue in the Blockchain World

The blockchain universe, with its innovative NFTs, has ushered in a new era for creators to profit from their work. A standout feature of this digital transformation is the advent of NFT royalties. Unlike conventional royalties that are usually disbursed to creators via intricate legal contracts, NFT royalties are regulated by smart contracts on blockchain networks. This guarantees that creators earn a set percentage of the revenue each time their work is resold in the secondary market.

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### The Evolution in Marketplace Focus: Traders Over Creators

In recent times, the most active NFT marketplaces have experienced a significant shift in their marketing and user experience strategies, focusing more on traders rather than creators.

This trend is evident in various marketplaces, including Blur, X2Y2, and even OpenSea. These platforms prioritize facilitating NFT transactions over nurturing the creative process and ensuring artists are fairly compensated for their work.

Regrettably, this trader-centric approach has led to an overemphasis on transactions, sidelining the creators whose works are the backbone of these transactions.

With the most frequented marketplaces overlooking the significance of royalty payments, artists are deprived of their fair share of profits from their work's resale, thereby hindering their financial prosperity in the Web3 world.

### The Impact of Royalty Losses in 2023

In the first quarter of 2023 alone, the top 10 NFT projects lost an astounding $82.9 million due to unpaid royalties. To illustrate the magnitude of this figure, consider what else could be achieved with such funds:

1. Seed funding for 82 startups, fostering innovation and business growth.
2. Scholarships for over 2,000 students to pursue a four-year college education.
3. Financing the production of several independent films, amplifying underrepresented voices.
4. Supporting the creation and upkeep of 276 public art installations worldwide.
5. Funding art education programs in every public elementary school in California.
6. Providing one month of free gallery space for 41,450 artists in the U.S.
7. Buying coffee for every Brooklyn resident for two weeks.
8. Clearing the student loan debt of 2,470 millennials.
9. Establishing 184 solar farms, significantly reducing carbon emissions.
10. Purchasing 18,450,970 10-piece chicken nugget meals from McDonalds.

#####

<a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### The Future of NFTs and Creators

The NFT landscape was initially conceived as a decentralized ecosystem that would enable creators to monetize their work and engage with a global audience. However, the recent shift in marketplace focus towards traders over creators has led to a substantial revenue loss for artists.

Without creators, the NFT ecosystem would lose its primary source of value and innovation. Creators are the ones who produce the digital assets that are sold as NFTs, and without them, there would be no unique or original content to mint or trade. This would result in a severe reduction of demand for NFTs and, in turn, the value of the entire market would decline.

Moreover, without creators, the NFT space would lose its cultural and artistic significance. The NFT market has already started to gain mainstream recognition as a platform for artists and creatives to showcase their work and connect with audiences. If creators feel that they are not receiving fair compensation for their work, they may be less likely to participate in the NFT ecosystem, leading to a decrease in the cultural and artistic significance of the space.

Finally, the lack of creator participation in theNFT ecosystem could stifle innovation and technological advancement. Creators are often the first to experiment with new technologies and push the boundaries of what is possible. If they feel that their work is undervalued or under-compensated, they may be less likely to innovate and experiment with new technologies, leading to a stagnation of the NFT market.

### The Threat to the NFT Ecosystem and the Way Forward

From our perspective, the shift in NFT marketplace focus towards traders over creators threatens the very foundation of the NFT ecosystem. The loss of substantial royalty revenue not only hinders artists' financial success but also jeopardizes the growth, innovation, and cultural significance of the entire space.

But this is just the beginning!

To ensure the longevity and vitality of the NFT market, we must incentivize innovation over marketplaces protecting their own bottom line to weather the market downturn — limiting both possibilities and protections for the group most capable of pushing Web3 ahead: Creators.

Aspen is the new haven for Web3 Creators seeking to build and grow their revenue with industry-leading creation, marketing, and distribution tools.

Ready to stop the revenue drain? Discover our [Royalties Toolkit Now](/royalties).

<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>NFT Royalties: Uncovering the Hidden Revenue in the Blockchain World</h2>
The blockchain universe, with its innovative NFTs, has ushered in a new era for creators to profit from their work. A standout feature of this digital transformation is the advent of NFT royalties. Unlike conventional royalties that are usually disbursed to creators via intricate legal contracts, NFT royalties are regulated by smart contracts on blockchain networks. This guarantees that creators earn a set percentage of the revenue each time their work is resold in the secondary market.
<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3>The Evolution in Marketplace Focus: Traders Over Creators</h3>
In recent times, the most active NFT marketplaces have experienced a significant shift in their marketing and user experience strategies, focusing more on traders rather than creators.
This trend is evident in various marketplaces, including Blur, X2Y2, and even OpenSea. These platforms prioritize facilitating NFT transactions over nurturing the creative process and ensuring artists are fairly compensated for their work.
Regrettably, this trader-centric approach has led to an overemphasis on transactions, sidelining the creators whose works are the backbone of these transactions.
With the most frequented marketplaces overlooking the significance of royalty payments, artists are deprived of their fair share of profits from their work's resale, thereby hindering their financial prosperity in the Web3 world.
<h3>The Impact of Royalty Losses in 2023</h3>
In the first quarter of 2023 alone, the top 10 NFT projects lost an astounding $82.9 million due to unpaid royalties. To illustrate the magnitude of this figure, consider what else could be achieved with such funds:
<ol>
<li>Seed funding for 82 startups, fostering innovation and business growth.</li>
<li>Scholarships for over 2,000 students to pursue a four-year college education.</li>
<li>Financing the production of several independent films, amplifying underrepresented voices.</li>
<li>Supporting the creation and upkeep of 276 public art installations worldwide.</li>
<li>Funding art education programs in every public elementary school in California.</li>
<li>Providing one month of free gallery space for 41,450 artists in the U.S.</li>
<li>Buying coffee for every Brooklyn resident for two weeks.</li>
<li>Clearing the student loan debt of 2,470 millennials.</li>
<li>Establishing 184 solar farms, significantly reducing carbon emissions.</li>
<li>Purchasing 18,450,970 10-piece chicken nugget meals from McDonalds.</li>
</ol>
<h5></h5>
<a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>The Future of NFTs and Creators</h3>
The NFT landscape was initially conceived as a decentralized ecosystem that would enable creators to monetize their work and engage with a global audience. However, the recent shift in marketplace focus towards traders over creators has led to a substantial revenue loss for artists.
Without creators, the NFT ecosystem would lose its primary source of value and innovation. Creators are the ones who produce the digital assets that are sold as NFTs, and without them, there would be no unique or original content to mint or trade. This would result in a severe reduction of demand for NFTs and, in turn, the value of the entire market would decline.
Moreover, without creators, the NFT space would lose its cultural and artistic significance. The NFT market has already started to gain mainstream recognition as a platform for artists and creatives to showcase their work and connect with audiences. If creators feel that they are not receiving fair compensation for their work, they may be less likely to participate in the NFT ecosystem, leading to a decrease in the cultural and artistic significance of the space.
Finally, the lack of creator participation in theNFT ecosystem could stifle innovation and technological advancement. Creators are often the first to experiment with new technologies and push the boundaries of what is possible. If they feel that their work is undervalued or under-compensated, they may be less likely to innovate and experiment with new technologies, leading to a stagnation of the NFT market.
<h3>The Threat to the NFT Ecosystem and the Way Forward</h3>
From our perspective, the shift in NFT marketplace focus towards traders over creators threatens the very foundation of the NFT ecosystem. The loss of substantial royalty revenue not only hinders artists' financial success but also jeopardizes the growth, innovation, and cultural significance of the entire space.
But this is just the beginning!
To ensure the longevity and vitality of the NFT market, we must incentivize innovation over marketplaces protecting their own bottom line to weather the market downturn — limiting both possibilities and protections for the group most capable of pushing Web3 ahead: Creators.
Aspen is the new haven for Web3 Creators seeking to build and grow their revenue with industry-leading creation, marketing, and distribution tools.
Ready to stop the revenue drain? Discover our <a href="/royalties">Royalties Toolkit Now</a>.
<a target="_blank" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Uncovering the Hidden Revenue in the Blockchain World

NFT Royalties

## Why Creators Should Care About a Royalties Solution

In the Web3-is-the-internet-you-own era, NFT royalties have become a critical aspect of the creator ecosystem. Ensuring a robust solution for NFT royalties is vital for artists to generate sustainable income from their creative pursuits.&nbsp;

But finding a solution hasn’t been easy.

The ongoing debate surrounding NFT royalties and emphasize the importance of finding a solution to protect the interests of web3 creators.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="480" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

## **The NFT royalties conundrum**

As the web3 community continues to wrestle with the challenge of establishing a fair and effective NFT royalties solution, several points of contention have arisen.

1. Technical limitations: Enforcing royalties on-chain presents numerous technical obstacles. As highlighted by [The Block](https://www.theblock.co/post/178603/why-nft-royalties-are-almost-impossible-to-enforce-on-chain), these challenges include the ease with which users can bypass royalties by moving NFTs between wallets, and the lack of consensus on standardization across different blockchains and marketplaces.
2. Legal complexities: [CoinDesk](https://www.coindesk.com/layer2/2022/11/07/why-nft-artists-shouldnt-expect-royalties/) emphasized the legal intricacies surrounding NFT royalties. Intellectual property rights and enforcement mechanisms vary significantly between jurisdictions, making it challenging to establish a unified, global approach to royalties. But here’s the thing: code isn’t law.
3. Conflicting interests: [Decrypt](https://decrypt.co/107482/why-nft-creators-collectors-artist-royalties) underscored the differing perspectives among creators, collectors, and platforms. While creators seek fair compensation, collectors may be hesitant to accept royalties that could reduce their profits. Furthermore, platforms might resist implementing royalties due to the added complexity and potential impact on user experience.
4. Lack of standardization: The absence of an industry-wide standard for NFT royalties creates inconsistencies across platforms and complicates enforcement efforts. As a result, artists may struggle to navigate various royalty systems and secure their fair share of revenue.

## **Leading the Way to a Living Wage**

Digital artists are increasingly finding greater financial success through web3 platforms as NFT sales and royalties from secondary sales offer a more lucrative revenue stream compared to traditional web2 platforms.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

A royalties solution is an essential step forward in ensuring that individuals are fairly compensated for their creative contributions.

Let's examine some telling statistics:

* In 2021, NFTs generated $3.9 billion for 22,400 web3 creators, resulting in an average revenue per creator of $174,000.

* Comparatively, Spotify paid $7 billion to 11 million artists, translating to a per capita income of $636.

* YouTube, the world's most popular video publishing platform, paid $15 billion to 37 million channels, equating to an average revenue of $405 per channel.

* Meanwhile, Meta Platforms (formerly Facebook) distributed $300 million to more than 2.9 billion users, averaging a meager $0.10 per user.

These figures indicate that NFTs are quickly becoming a far more effective means of monetizing creative work compared to established web2 platforms for generating income from intellectual properties.

By championing a robust royalties solution, web3 has the potential to pave the way for a living wage for digital artists and creators. This shift towards equitable compensation can not only attract more talent to the web3 space but also empower creators to focus on their creative endeavors and produce innovative, groundbreaking work.

## **Now What?**

The ongoing debate surrounding NFT royalties highlights the complexity of balancing creators' rights with the practicalities of enforcement and implementation. Nevertheless, it is crucial for web3 creators to actively participate in the discourse and advocate for a royalties solution that protects their interests and sustains the growth of the creator ecosystem.

By uniting in the pursuit of a fair and effective royalties framework, the web3 community can establish a solid foundation for the future of digital art, creativity, and innovation. In doing so, web3 creators will be better equipped to generate sustainable income, secure their intellectual property rights, and contribute to a thriving, equitable creative landscape.&nbsp;

Sounds good to us.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="792" src="/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Why Creators Should Care About a Royalties Solution</h2>
In the Web3-is-the-internet-you-own era, NFT royalties have become a critical aspect of the creator ecosystem. Ensuring a robust solution for NFT royalties is vital for artists to generate sustainable income from their creative pursuits. 
But finding a solution hasn’t been easy.
The ongoing debate surrounding NFT royalties and emphasize the importance of finding a solution to protect the interests of web3 creators.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="480" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h2>The NFT royalties conundrum</h2>
As the web3 community continues to wrestle with the challenge of establishing a fair and effective NFT royalties solution, several points of contention have arisen.
<ol>
<li>Technical limitations: Enforcing royalties on-chain presents numerous technical obstacles. As highlighted by <a href="https://www.theblock.co/post/178603/why-nft-royalties-are-almost-impossible-to-enforce-on-chain">The Block</a>, these challenges include the ease with which users can bypass royalties by moving NFTs between wallets, and the lack of consensus on standardization across different blockchains and marketplaces.</li>
<li>Legal complexities: <a href="https://www.coindesk.com/layer2/2022/11/07/why-nft-artists-shouldnt-expect-royalties/">CoinDesk</a> emphasized the legal intricacies surrounding NFT royalties. Intellectual property rights and enforcement mechanisms vary significantly between jurisdictions, making it challenging to establish a unified, global approach to royalties. But here’s the thing: code isn’t law.</li>
<li>Conflicting interests: <a href="https://decrypt.co/107482/why-nft-creators-collectors-artist-royalties">Decrypt</a> underscored the differing perspectives among creators, collectors, and platforms. While creators seek fair compensation, collectors may be hesitant to accept royalties that could reduce their profits. Furthermore, platforms might resist implementing royalties due to the added complexity and potential impact on user experience.</li>
<li>Lack of standardization: The absence of an industry-wide standard for NFT royalties creates inconsistencies across platforms and complicates enforcement efforts. As a result, artists may struggle to navigate various royalty systems and secure their fair share of revenue.</li>
</ol>
<h2>Leading the Way to a Living Wage</h2>
Digital artists are increasingly finding greater financial success through web3 platforms as NFT sales and royalties from secondary sales offer a more lucrative revenue stream compared to traditional web2 platforms.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
A royalties solution is an essential step forward in ensuring that individuals are fairly compensated for their creative contributions.
Let's examine some telling statistics:
<ul>
<li>
In 2021, NFTs generated $3.9 billion for 22,400 web3 creators, resulting in an average revenue per creator of $174,000.
</li>
<li>
Comparatively, Spotify paid $7 billion to 11 million artists, translating to a per capita income of $636.
</li>
<li>
YouTube, the world's most popular video publishing platform, paid $15 billion to 37 million channels, equating to an average revenue of $405 per channel.
</li>
<li>
Meanwhile, Meta Platforms (formerly Facebook) distributed $300 million to more than 2.9 billion users, averaging a meager $0.10 per user.
</li>
</ul>
These figures indicate that NFTs are quickly becoming a far more effective means of monetizing creative work compared to established web2 platforms for generating income from intellectual properties.
By championing a robust royalties solution, web3 has the potential to pave the way for a living wage for digital artists and creators. This shift towards equitable compensation can not only attract more talent to the web3 space but also empower creators to focus on their creative endeavors and produce innovative, groundbreaking work.
<h2>Now What?</h2>
The ongoing debate surrounding NFT royalties highlights the complexity of balancing creators' rights with the practicalities of enforcement and implementation. Nevertheless, it is crucial for web3 creators to actively participate in the discourse and advocate for a royalties solution that protects their interests and sustains the growth of the creator ecosystem.
By uniting in the pursuit of a fair and effective royalties framework, the web3 community can establish a solid foundation for the future of digital art, creativity, and innovation. In doing so, web3 creators will be better equipped to generate sustainable income, secure their intellectual property rights, and contribute to a thriving, equitable creative landscape. 
Sounds good to us.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="2160" height="792" src="/images/blog/blog2/Banner_large_cta.png" /></a>

Why Creators Should Care About a Royalties Solution

## What's The Fuss About Royalties?

The digitization of creative works has brought about a significant shift in how artists, musicians, and creators can earn a living. Royalties have long been the backbone of creative revenue, and with the advent of web3, the relationship between royalties and revenue is evolving in unprecedented ways.&nbsp;

Let's dive into this phenomenon and understand why protecting royalties is crucial for the web3 and creative community at large.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Royalties in Context**

Royalties are payments made to artists or creators as compensation for the use or sale of their work. In the web2 era, royalties have played a vital role in ensuring fair compensation for creative endeavors. Some notable examples include Dolly Parton bringing in over U.S. $20 million in royalties alone from Whitney Houston’s 1992 cover of ‘I Will Always Love You’ and The Happy Birthday song generating over U.S. $50 million in royalties.

It’s not just the songs that get stuck in our head that are making money, either. In fact, authors wholly depend on royalties from their publishers and it’s how patent holders make a living from their inventions or filings.

These payments can be one-time, recurring, or a combination of both, providing a predictable and stable source of income for creators.

### **Royalties: A Roadmap for Creator Revenue in Web3**

As we transition to the decentralized world of web3, the concept of royalties is undergoing a transformation.&nbsp;

An important distinction to make is the difference between NFT royalties and traditional royalty payments. NFT royalties represent compensation to the original creator for each subsequent sale of their digital assets.

Utilizing smart contracts on blockchain networks, NFT royalty payments are seamlessly encoded into the very fabric of the digital asset. During the minting process, creators have the ability to specify the royalty percentage they wish to receive. Upon the completion of a secondary NFT sale, the smart contract allocates the predetermined percentage from the transaction to the creator as a royalty payment.

A prime illustration of the potential for passive income through NFT royalties can be found in Beeple's "Crossroads" NFT. The piece was resold on the secondary market for a [staggering $6.6 million](https://cointelegraph.com/news/beeple-nft-sells-for-record-6-6m-as-bidding-for-everydays-at-christie-s-hits-2-2m), with the artist receiving 10% of the transaction as a royalty payment. This example highlights the potency of NFT royalties as a monetization tool for various forms of art.

While blockchain technology and smart contracts have revolutionized the way royalties are managed, distributed, and tracked, ironically, there’s still quite a few speed bumps when it comes to them as a reliable revenue source for web3 enthusiasts.&nbsp;&nbsp;

### **How Optional Royalties Impact Creators' Ability to Generate Revenue**

At the end of last year, NFT marketplaces, [suffering significant drops in volume](https://www.bloomberg.com/news/articles/2022-09-28/nft-volumes-tumble-97-from-2022-highs-as-frenzy-fades-chart#xj4y7vzkg), shifted their focus from Creators to Traders, enacting optional and zero royalties policies to attract traffic back to their platforms.

The result of giants like [OpenSea](https://www.coindesk.com/web3/2023/02/17/opensea-goes-zero-fee-creator-royalties-optional/), [LooksRare](https://decrypt.co/113021/nft-marketplace-looksrare-zero-royalties), and [Magic Eden](https://nftnow.com/features/magic-eden-makes-creator-royalties-optional/) eliminating Creator revenue pathways?

The top 10 projects alone missed out on $26 million in royalties JUST in Q4’22.&nbsp;

With each technological breakthrough, it's essential to understand the driving forces behind its emergence. As the creative world embraces NFT royalties, many are still asking: who requires NFT royalties and why?&nbsp;

*Here’s the deal*

While social media and digital platforms have expanded artists' reach, it's crucial to recognize the ongoing challenges faced by creators to maintain sustainable livelihoods through their work.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

NFT royalties emerged as a solution for artists seeking a more viable business model for their future endeavors. Creatives across various industries, including composers, songwriters, authors, producers, and others involved in the creative process, often struggle to secure fair compensation.&nbsp;

For instance, many artists must allow streaming services to utilize their work in exchange for meager royalty fees. In fact, [one million people](https://www.musicgateway.com/royalties-calculator) could listen to a song on Spotify and the artist would only earn $4,000. [That won’t even cover one month in a New York apartment.&nbsp;](https://www.dailymail.co.uk/news/article-11845019/NYC-rents-surge-February-average-Manhattan-apartment-5-186-month.html)

Once a creation is sold, artists typically lose control over secondary sales and any associated royalties. NFT royalties present an opportunity to address these challenges and reshape the creative landscape.

### **Why Creative Communities Should Care About Protecting Royalties in Web3 Spaces**

Royalties play a pivotal role in fostering a healthy creative economy within the web3 landscape.&nbsp;

Here’s just a short list of why the web3 and creative community should prioritize protecting royalties:

1. **Fair compensation**&nbsp;Royalties ensure that creators receive a fair share of the revenue generated by their work, promoting a more equitable and sustainable ecosystem.

2. \*\*Incentive for innovation \*\*With the assurance of recurring income, artists and creators are encouraged to continue producing high-quality, innovative work that contributes to the growth of the web3 community.

3. **Long-term sustainability**&nbsp;Royalties help support the ongoing financial stability of creators, allowing them to focus on their craft without worrying about immediate financial pressures. This stability can lead to a thriving creative community that continuously pushes the boundaries of what is possible in the web3 space.

4. **Intellectual property rights**&nbsp;Royalties serve as a tangible acknowledgement of creators' intellectual property rights. By protecting and valuing these rights, the web3 community encourages respect for the work and effort put into creating digital assets.

5. **Economic growth**&nbsp;A robust system of royalties can stimulate economic growth within the web3 ecosystem. As creators generate consistent income, they are more likely to reinvest in the space, fostering the development of new platforms, tools, and services that benefit the entire community.

The relationship between royalties and revenue is fundamental to the success of web3 platforms and the creative community they support. By prioritizing the protection of royalties, the web3 ecosystem can ensure fair compensation, incentivize innovation, and promote long-term sustainability for artists and creators.&nbsp;

Because if there wasn’t anything to worry about, would Taylor have gone through the trouble of [releasing ‘Taylor’s Version’?](https://www.forbes.com/sites/abigailfreeman/2021/04/09/taylor-swift-is-free-again-but-just-how-much-is-her-fearless-strategy-worth/?sh=78eccb187f05)

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>What's The Fuss About Royalties?</h2>
The digitization of creative works has brought about a significant shift in how artists, musicians, and creators can earn a living. Royalties have long been the backbone of creative revenue, and with the advent of web3, the relationship between royalties and revenue is evolving in unprecedented ways. 
Let's dive into this phenomenon and understand why protecting royalties is crucial for the web3 and creative community at large.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3>Royalties in Context</h3>
Royalties are payments made to artists or creators as compensation for the use or sale of their work. In the web2 era, royalties have played a vital role in ensuring fair compensation for creative endeavors. Some notable examples include Dolly Parton bringing in over U.S. $20 million in royalties alone from Whitney Houston’s 1992 cover of ‘I Will Always Love You’ and The Happy Birthday song generating over U.S. $50 million in royalties.
It’s not just the songs that get stuck in our head that are making money, either. In fact, authors wholly depend on royalties from their publishers and it’s how patent holders make a living from their inventions or filings.
These payments can be one-time, recurring, or a combination of both, providing a predictable and stable source of income for creators.
<h3>Royalties: A Roadmap for Creator Revenue in Web3</h3>
As we transition to the decentralized world of web3, the concept of royalties is undergoing a transformation. 
An important distinction to make is the difference between NFT royalties and traditional royalty payments. NFT royalties represent compensation to the original creator for each subsequent sale of their digital assets.
Utilizing smart contracts on blockchain networks, NFT royalty payments are seamlessly encoded into the very fabric of the digital asset. During the minting process, creators have the ability to specify the royalty percentage they wish to receive. Upon the completion of a secondary NFT sale, the smart contract allocates the predetermined percentage from the transaction to the creator as a royalty payment.
A prime illustration of the potential for passive income through NFT royalties can be found in Beeple's &quot;Crossroads&quot; NFT. The piece was resold on the secondary market for a <a href="https://cointelegraph.com/news/beeple-nft-sells-for-record-6-6m-as-bidding-for-everydays-at-christie-s-hits-2-2m">staggering $6.6 million</a>, with the artist receiving 10% of the transaction as a royalty payment. This example highlights the potency of NFT royalties as a monetization tool for various forms of art.
While blockchain technology and smart contracts have revolutionized the way royalties are managed, distributed, and tracked, ironically, there’s still quite a few speed bumps when it comes to them as a reliable revenue source for web3 enthusiasts.  
<h3>How Optional Royalties Impact Creators' Ability to Generate Revenue</h3>
At the end of last year, NFT marketplaces, <a href="https://www.bloomberg.com/news/articles/2022-09-28/nft-volumes-tumble-97-from-2022-highs-as-frenzy-fades-chart#xj4y7vzkg">suffering significant drops in volume</a>, shifted their focus from Creators to Traders, enacting optional and zero royalties policies to attract traffic back to their platforms.
The result of giants like <a href="https://www.coindesk.com/web3/2023/02/17/opensea-goes-zero-fee-creator-royalties-optional/">OpenSea</a>, <a href="https://decrypt.co/113021/nft-marketplace-looksrare-zero-royalties">LooksRare</a>, and <a href="https://nftnow.com/features/magic-eden-makes-creator-royalties-optional/">Magic Eden</a> eliminating Creator revenue pathways?
The top 10 projects alone missed out on $26 million in royalties JUST in Q4’22. 
With each technological breakthrough, it's essential to understand the driving forces behind its emergence. As the creative world embraces NFT royalties, many are still asking: who requires NFT royalties and why? 
Here’s the deal
While social media and digital platforms have expanded artists' reach, it's crucial to recognize the ongoing challenges faced by creators to maintain sustainable livelihoods through their work.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
NFT royalties emerged as a solution for artists seeking a more viable business model for their future endeavors. Creatives across various industries, including composers, songwriters, authors, producers, and others involved in the creative process, often struggle to secure fair compensation. 
For instance, many artists must allow streaming services to utilize their work in exchange for meager royalty fees. In fact, <a href="https://www.musicgateway.com/royalties-calculator">one million people</a> could listen to a song on Spotify and the artist would only earn $4,000. <a href="https://www.dailymail.co.uk/news/article-11845019/NYC-rents-surge-February-average-Manhattan-apartment-5-186-month.html">That won’t even cover one month in a New York apartment. </a>
Once a creation is sold, artists typically lose control over secondary sales and any associated royalties. NFT royalties present an opportunity to address these challenges and reshape the creative landscape.
<h3>Why Creative Communities Should Care About Protecting Royalties in Web3 Spaces</h3>
Royalties play a pivotal role in fostering a healthy creative economy within the web3 landscape. 
Here’s just a short list of why the web3 and creative community should prioritize protecting royalties:
<ol>
<li>
Fair compensation Royalties ensure that creators receive a fair share of the revenue generated by their work, promoting a more equitable and sustainable ecosystem.
</li>
<li>
**Incentive for innovation **With the assurance of recurring income, artists and creators are encouraged to continue producing high-quality, innovative work that contributes to the growth of the web3 community.
</li>
<li>
Long-term sustainability Royalties help support the ongoing financial stability of creators, allowing them to focus on their craft without worrying about immediate financial pressures. This stability can lead to a thriving creative community that continuously pushes the boundaries of what is possible in the web3 space.
</li>
<li>
Intellectual property rights Royalties serve as a tangible acknowledgement of creators' intellectual property rights. By protecting and valuing these rights, the web3 community encourages respect for the work and effort put into creating digital assets.
</li>
<li>
Economic growth A robust system of royalties can stimulate economic growth within the web3 ecosystem. As creators generate consistent income, they are more likely to reinvest in the space, fostering the development of new platforms, tools, and services that benefit the entire community.
</li>
</ol>
The relationship between royalties and revenue is fundamental to the success of web3 platforms and the creative community they support. By prioritizing the protection of royalties, the web3 ecosystem can ensure fair compensation, incentivize innovation, and promote long-term sustainability for artists and creators. 
Because if there wasn’t anything to worry about, would Taylor have gone through the trouble of <a href="https://www.forbes.com/sites/abigailfreeman/2021/04/09/taylor-swift-is-free-again-but-just-how-much-is-her-fearless-strategy-worth/?sh=78eccb187f05">releasing ‘Taylor’s Version’?</a>
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Explaining The Royalties and Revenue Relationship

What's The Fuss About Royalties? 

## The Untapped Potential of your Collection Description

In the world of web3, your NFT collection description is more than just a few lines of text – it's your first impression, your elevator pitch, and your way of capturing the attention and interest of potential collectors. A well-written collection description can be the difference between a casual visitor and a dedicated community member.

In this blog post, we'll explore the untapped potential of your collection description and share actionable tips on how to craft a high-converting, informative, and engaging description for your NFT project on an&nbsp; [Aspen storefront.](/storefront)

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Why Your Collection Description Matters**

Before diving into the writing process, it's essential to understand the value of a well-crafted collection description. Here are some reasons why investing time and effort into your description is crucial:

#### **1\. Sets the tone for your project**

The collection description is often the first introduction to your NFT project, setting the tone and giving potential buyers a glimpse into the world you've created.

#### **2\. Showcases your project's uniqueness**

With countless NFT projects competing for attention, your collection description can help your project stand out by highlighting its unique selling points and features.

#### **3\. Builds trust**

A well-written collection description can instill confidence in your project by demonstrating professionalism, attention to detail, and a clear understanding of your audience's needs and desires.

#### **4\. Drives conversions**

A compelling collection description can inspire potential buyers to take action and invest in your project, driving sales and increasing the value of your NFTs.

### **How to Write a High-Converting Collection Description**

Now that you understand the importance of a great collection description, let's walk through the process of writing one that grabs attention and drives conversions.

#### **Know your audience**

Before you start writing, it's imperative to have a clear understanding of your target audience. Who are they? What are their interests and preferences? What do they value most? This information will help you tailor your description to their specific needs and desires.

#### **Highlight your project's unique selling points**

What sets your NFT project apart from the competition? Focus on the features, benefits, and value propositions that make your project unique and attractive to your target audience.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

#### **Tell a story**

A great collection description goes beyond simply listing features and benefits. Instead, weave a narrative that draws your audience into the world you've created, building an emotional connection that encourages them to invest in your project.

#### **Keep it concise and clear**

Your collection description should be informative and engaging, but it's essential not to overwhelm your audience with too much information. Keep your writing concise, clear, and focused on the key points that will resonate most with your target audience.

#### **Use strong, action-oriented language**

The goal of your collection description is to inspire your audience to take action, so be sure to use strong, action-oriented language that encourages them to learn more, explore your project, and ultimately make a purchase.

#### **Collection Description Examples**

Let's dive into four examples of different types of collection descriptions that follow the guidelines mentioned above. These examples will showcase how you can craft an engaging, informative, and high-converting collection description for your NFT project on an Aspen storefront.

#### **The Storyteller**

In this collection description, the creator shares the captivating backstory behind their NFT project. This type of description often includes a narrative, the inspiration behind the project, or the lore surrounding the NFT characters.

#### **Example:**

"Welcome to the Enchanted Forest, a magical realm inhabited by the mystical WhimsyWoods creatures. Our NFT collection brings to life 10,000 unique and handcrafted creatures, each with their own story to tell. Inspired by ancient myths and legends, the WhimsyWoods collection is designed to spark your imagination, immerse you in a fantastical world, and invite you to become a part of our ever-growing community of dreamers, Creators, and explorers."

#### **The Visionary**

This collection description highlights the Creator's long-term vision and goals for the project, emphasizing the potential benefits and rewards for early supporters and community members.

#### **Example:**

"The FutureCity NFT collection is more than just a set of stunning digital artworks – it's a bold vision for the metaverse of tomorrow. By joining our community and owning one of our 10,000 unique NFTs, you'll be part of a movement to reshape the digital landscape and build a better future for all. Our vision is to create a thriving ecosystem of Creators, Collectors, and Innovators, where ideas can flourish, and collaborations can bloom. As a member of our community, you'll have access to exclusive events, collaborations, and rewards, as we work together to build the metaverse of tomorrow."

#### **The Minimalist**

This type of collection description is short and sweet, using minimal words to convey the essence of the project. Often, this type of description relies on the visual appeal of the NFT artworks to capture the viewer's attention.

#### **Example:**

"Introducing the Void Collection – a set of 10,000 mesmerizing NFT artworks that explore the infinite potential of the digital realm. Each artwork is a unique portal into the unknown, inviting you to experience the beauty of the void and unlock new dimensions of creativity and imagination."

#### **The Social Butterfly**

This collection description emphasizes the community aspect of the project, highlighting the benefits of being part of a like-minded group of people who share a passion for the same niche or interest.

#### **Example:**

"Join the CryptoCats community and own one of our 10,000 unique and adorable digital cats. As a member of our community, you'll be part of a vibrant network of cat lovers, traders, and collectors who share a love for all things feline. Our NFTs are more than just digital artworks – they're a passport to a community of passionate and creative people, where you can share your ideas, collaborate on projects, and discover new opportunities for growth and learning."

#### **Craft Your Own Compelling Collection Description**

Congratulations! You are now equipped with the knowledge and tools you need to write a compelling collection description for your NFT project on an[Aspen storefront.&nbsp;](/storefront)

Remember to keep it informative, concise, and memorable, highlighting the unique features and benefits of your project. The best descriptions convey authenticity, creativity, and passion for your project and cause.&nbsp;

One last tip! Make sure you proofread and edit your description before publishing it — it never hurts to run by a friend or coworker for their two cents, either. And last, but certainly never least, don't be afraid to test different versions to see which one resonates the most with your audience. With these tools in mind, you're sure to craft a collection description that engages your audience, communicates your vision, and drives conversions.&nbsp;

Now, go out there and tell your story!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>The Untapped Potential of your Collection Description</h2>
In the world of web3, your NFT collection description is more than just a few lines of text – it's your first impression, your elevator pitch, and your way of capturing the attention and interest of potential collectors. A well-written collection description can be the difference between a casual visitor and a dedicated community member.
In this blog post, we'll explore the untapped potential of your collection description and share actionable tips on how to craft a high-converting, informative, and engaging description for your NFT project on an  <a href="/storefront">Aspen storefront.</a>
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3>Why Your Collection Description Matters</h3>
Before diving into the writing process, it's essential to understand the value of a well-crafted collection description. Here are some reasons why investing time and effort into your description is crucial:
<h4>1. Sets the tone for your project</h4>
The collection description is often the first introduction to your NFT project, setting the tone and giving potential buyers a glimpse into the world you've created.
<h4>2. Showcases your project's uniqueness</h4>
With countless NFT projects competing for attention, your collection description can help your project stand out by highlighting its unique selling points and features.
<h4>3. Builds trust</h4>
A well-written collection description can instill confidence in your project by demonstrating professionalism, attention to detail, and a clear understanding of your audience's needs and desires.
<h4>4. Drives conversions</h4>
A compelling collection description can inspire potential buyers to take action and invest in your project, driving sales and increasing the value of your NFTs.
<h3>How to Write a High-Converting Collection Description</h3>
Now that you understand the importance of a great collection description, let's walk through the process of writing one that grabs attention and drives conversions.
<h4>Know your audience</h4>
Before you start writing, it's imperative to have a clear understanding of your target audience. Who are they? What are their interests and preferences? What do they value most? This information will help you tailor your description to their specific needs and desires.
<h4>Highlight your project's unique selling points</h4>
What sets your NFT project apart from the competition? Focus on the features, benefits, and value propositions that make your project unique and attractive to your target audience.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h4>Tell a story</h4>
A great collection description goes beyond simply listing features and benefits. Instead, weave a narrative that draws your audience into the world you've created, building an emotional connection that encourages them to invest in your project.
<h4>Keep it concise and clear</h4>
Your collection description should be informative and engaging, but it's essential not to overwhelm your audience with too much information. Keep your writing concise, clear, and focused on the key points that will resonate most with your target audience.
<h4>Use strong, action-oriented language</h4>
The goal of your collection description is to inspire your audience to take action, so be sure to use strong, action-oriented language that encourages them to learn more, explore your project, and ultimately make a purchase.
<h4>Collection Description Examples</h4>
Let's dive into four examples of different types of collection descriptions that follow the guidelines mentioned above. These examples will showcase how you can craft an engaging, informative, and high-converting collection description for your NFT project on an Aspen storefront.
<h4>The Storyteller</h4>
In this collection description, the creator shares the captivating backstory behind their NFT project. This type of description often includes a narrative, the inspiration behind the project, or the lore surrounding the NFT characters.
<h4>Example:</h4>
&quot;Welcome to the Enchanted Forest, a magical realm inhabited by the mystical WhimsyWoods creatures. Our NFT collection brings to life 10,000 unique and handcrafted creatures, each with their own story to tell. Inspired by ancient myths and legends, the WhimsyWoods collection is designed to spark your imagination, immerse you in a fantastical world, and invite you to become a part of our ever-growing community of dreamers, Creators, and explorers.&quot;
<h4>The Visionary</h4>
This collection description highlights the Creator's long-term vision and goals for the project, emphasizing the potential benefits and rewards for early supporters and community members.
<h4>Example:</h4>
&quot;The FutureCity NFT collection is more than just a set of stunning digital artworks – it's a bold vision for the metaverse of tomorrow. By joining our community and owning one of our 10,000 unique NFTs, you'll be part of a movement to reshape the digital landscape and build a better future for all. Our vision is to create a thriving ecosystem of Creators, Collectors, and Innovators, where ideas can flourish, and collaborations can bloom. As a member of our community, you'll have access to exclusive events, collaborations, and rewards, as we work together to build the metaverse of tomorrow.&quot;
<h4>The Minimalist</h4>
This type of collection description is short and sweet, using minimal words to convey the essence of the project. Often, this type of description relies on the visual appeal of the NFT artworks to capture the viewer's attention.
<h4>Example:</h4>
&quot;Introducing the Void Collection – a set of 10,000 mesmerizing NFT artworks that explore the infinite potential of the digital realm. Each artwork is a unique portal into the unknown, inviting you to experience the beauty of the void and unlock new dimensions of creativity and imagination.&quot;
<h4>The Social Butterfly</h4>
This collection description emphasizes the community aspect of the project, highlighting the benefits of being part of a like-minded group of people who share a passion for the same niche or interest.
<h4>Example:</h4>
&quot;Join the CryptoCats community and own one of our 10,000 unique and adorable digital cats. As a member of our community, you'll be part of a vibrant network of cat lovers, traders, and collectors who share a love for all things feline. Our NFTs are more than just digital artworks – they're a passport to a community of passionate and creative people, where you can share your ideas, collaborate on projects, and discover new opportunities for growth and learning.&quot;
<h4>Craft Your Own Compelling Collection Description</h4>
Congratulations! You are now equipped with the knowledge and tools you need to write a compelling collection description for your NFT project on an<a href="/storefront">Aspen storefront. </a>
Remember to keep it informative, concise, and memorable, highlighting the unique features and benefits of your project. The best descriptions convey authenticity, creativity, and passion for your project and cause. 
One last tip! Make sure you proofread and edit your description before publishing it — it never hurts to run by a friend or coworker for their two cents, either. And last, but certainly never least, don't be afraid to test different versions to see which one resonates the most with your audience. With these tools in mind, you're sure to craft a collection description that engages your audience, communicates your vision, and drives conversions. 
Now, go out there and tell your story!
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

The Untapped Potential of your Collection Description

## Introducing Email Capture for Web3 Creators

Webinars, video campaigns, and social media posts have emerged as popular channels for web3 Creators to reach and engage their communities. However, amid the buzz surrounding these seemingly standard communication methods, it's essential not to overlook one of the most tried-and-true strategies: email marketing.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

In 2022, the return on investment (ROI) for email marketing was an impressive <a target="_blank" rel="noopener" href="https://www.luisazhou.com/blog/email-marketing-roi-statistics/">$42 for every $1 spent</a>, showcasing its effectiveness in connecting with fans and driving revenue in the dynamic world of web3.

And if that’s not enough, take a look at these stats:

1. There are 4 billion daily email users.
2. 37% of brands are increasing their email budget.
3. A majority of marketers using email, leverage mobile-friendly emails as part of their marketing strategy.
4. Subscriber segmentation is the most effective email marketing campaign strategy.
5. 33% of marketers send weekly emails and 26% send emails multiple times per month.
6. 77% of marketers have seen an increase in email engagement over the last 12 months.
7. Smartphone users prefer to receive brand communications via email.

At Aspen, we understand the power of email marketing and its potential to help creators build lasting connections with their audience. That's why we're excited to introduce the Email Capture feature for web3 Creators, available through your Aspen storefront with a small one-time setup fee.

In this blog post, we'll provide a deep dive into Aspen's email capture feature and how it can benefit your web3 journey.

### **Continuously Build Your Membership Base and Extend Your Business Reach**

Email capture enables you to collect email addresses from your audience, allowing you to build and nurture a loyal fan base. This valuable contact information can be used to inform your audience about new NFT drops, exclusive content, and other important updates related to your project.

With a growing email list, you can continuously expand your reach and establish a strong presence in the web3 ecosystem. Moreover, by staying connected with your audience, you can foster lasting relationships, turning casual fans into devoted supporters.

### **Available via the Storefront or a Live Mint**

Aspen's Email Capture feature can be easily integrated into your storefront or a live mint. By including an email capture form during the minting process or as part of your storefront experience, you can ensure that your audience has the opportunity to stay in touch with you.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

This seamless integration not only enhances the user experience but also makes it easy for you to collect valuable email addresses without interrupting your fans' engagement with your content.

#### **Downloadable Email List Compatible with Any Email Marketing Platform**

Once you've collected email addresses through Aspen's Email Capture feature, you can easily download your email list as a CSV file. This file format is compatible with most email marketing platforms, such as Mailchimp, Klayvio, Customer.io and others, allowing you to upload your email list and start sending targeted campaigns without any hassle.

By integrating your email list with your preferred email marketing platform, you can unlock powerful email automation, segmentation, and personalization features, helping you create highly effective email campaigns tailored to your audience's preferences.

#### **Distribute Single-Use Email Claim Link NFTs or QR Code Drops**

Email capture not only allows you to build your email list but also provides you with a unique opportunity to reward your loyal fans. With the email addresses you collect, you can distribute single-use email claim link NFTs or QR code drops to your audience.

By offering these exclusive rewards, you can incentivize fans to join your email list and stay engaged with your content. This strategy not only helps you grow your audience but also increases the value of your NFTs by creating a sense of exclusivity and scarcity.

#### **Combining Features for Maximum Impact**

As a web3 Creator, it's crucial to leverage multiple tools and strategies to maximize your project's success. By combining the Email Capture feature with other Aspen tools like QR codes, single-claim links, and feature-rich storefronts, you can create a powerful and comprehensive marketing strategy that drives audience engagement and revenue.

For instance, you could use the addresses collected through Email Capture to send targeted marketing campaigns announcing new NFT drops or exclusive events.&nbsp;

Simultaneously, you can distribute QR code drops or single-claim links to your audience, offering them unique rewards and incentives to participate in your project.

By combining these tools and strategies, you can create a cohesive and impactful marketing plan that elevates your web3 project and helps you generate sustainable revenue streams.

In the rapidly evolving world of web3, it's essential for Creators to adapt and leverage the power of proven marketing strategies like email marketing. With Aspen's Email Capture feature, you can harness the potential of email marketing to build and nurture a loyal audience while driving revenue for your web3 project.

By integrating Email Capture into your Aspen storefront or live mint, you can continuously grow your membership base, extend your business reach, and unlock new opportunities for revenue generation.

Don't miss out on the proven effectiveness of email marketing in the web3 space.&nbsp;

Get started with [Aspen's Email Capture feature today](/storefront) and take your creativity to new heights.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Introducing Email Capture for Web3 Creators</h2>
Webinars, video campaigns, and social media posts have emerged as popular channels for web3 Creators to reach and engage their communities. However, amid the buzz surrounding these seemingly standard communication methods, it's essential not to overlook one of the most tried-and-true strategies: email marketing. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
In 2022, the return on investment (ROI) for email marketing was an impressive <a target="_blank" rel="noopener" href="https://www.luisazhou.com/blog/email-marketing-roi-statistics/">$42 for every $1 spent</a>, showcasing its effectiveness in connecting with fans and driving revenue in the dynamic world of web3.
And if that’s not enough, take a look at these stats:
<ol>
<li>There are 4 billion daily email users.</li>
<li>37% of brands are increasing their email budget.</li>
<li>A majority of marketers using email, leverage mobile-friendly emails as part of their marketing strategy.</li>
<li>Subscriber segmentation is the most effective email marketing campaign strategy.</li>
<li>33% of marketers send weekly emails and 26% send emails multiple times per month.</li>
<li>77% of marketers have seen an increase in email engagement over the last 12 months.</li>
<li>Smartphone users prefer to receive brand communications via email.</li>
</ol>
At Aspen, we understand the power of email marketing and its potential to help creators build lasting connections with their audience. That's why we're excited to introduce the Email Capture feature for web3 Creators, available through your Aspen storefront with a small one-time setup fee.
In this blog post, we'll provide a deep dive into Aspen's email capture feature and how it can benefit your web3 journey.
<h3>Continuously Build Your Membership Base and Extend Your Business Reach</h3>
Email capture enables you to collect email addresses from your audience, allowing you to build and nurture a loyal fan base. This valuable contact information can be used to inform your audience about new NFT drops, exclusive content, and other important updates related to your project.
With a growing email list, you can continuously expand your reach and establish a strong presence in the web3 ecosystem. Moreover, by staying connected with your audience, you can foster lasting relationships, turning casual fans into devoted supporters.
<h3>Available via the Storefront or a Live Mint</h3>
Aspen's Email Capture feature can be easily integrated into your storefront or a live mint. By including an email capture form during the minting process or as part of your storefront experience, you can ensure that your audience has the opportunity to stay in touch with you.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
This seamless integration not only enhances the user experience but also makes it easy for you to collect valuable email addresses without interrupting your fans' engagement with your content.
<h4>Downloadable Email List Compatible with Any Email Marketing Platform</h4>
Once you've collected email addresses through Aspen's Email Capture feature, you can easily download your email list as a CSV file. This file format is compatible with most email marketing platforms, such as Mailchimp, Klayvio, Customer.io and others, allowing you to upload your email list and start sending targeted campaigns without any hassle.
By integrating your email list with your preferred email marketing platform, you can unlock powerful email automation, segmentation, and personalization features, helping you create highly effective email campaigns tailored to your audience's preferences.
<h4>Distribute Single-Use Email Claim Link NFTs or QR Code Drops</h4>
Email capture not only allows you to build your email list but also provides you with a unique opportunity to reward your loyal fans. With the email addresses you collect, you can distribute single-use email claim link NFTs or QR code drops to your audience.
By offering these exclusive rewards, you can incentivize fans to join your email list and stay engaged with your content. This strategy not only helps you grow your audience but also increases the value of your NFTs by creating a sense of exclusivity and scarcity.
<h4>Combining Features for Maximum Impact</h4>
As a web3 Creator, it's crucial to leverage multiple tools and strategies to maximize your project's success. By combining the Email Capture feature with other Aspen tools like QR codes, single-claim links, and feature-rich storefronts, you can create a powerful and comprehensive marketing strategy that drives audience engagement and revenue.
For instance, you could use the addresses collected through Email Capture to send targeted marketing campaigns announcing new NFT drops or exclusive events. 
Simultaneously, you can distribute QR code drops or single-claim links to your audience, offering them unique rewards and incentives to participate in your project.
By combining these tools and strategies, you can create a cohesive and impactful marketing plan that elevates your web3 project and helps you generate sustainable revenue streams.
In the rapidly evolving world of web3, it's essential for Creators to adapt and leverage the power of proven marketing strategies like email marketing. With Aspen's Email Capture feature, you can harness the potential of email marketing to build and nurture a loyal audience while driving revenue for your web3 project.
By integrating Email Capture into your Aspen storefront or live mint, you can continuously grow your membership base, extend your business reach, and unlock new opportunities for revenue generation.
Don't miss out on the proven effectiveness of email marketing in the web3 space. 
Get started with <a href="/storefront">Aspen's Email Capture feature today</a> and take your creativity to new heights.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Introducing Email Capture for Web3 Creators

## Unlock New Revenue Pathways With Aspen's Marketing Toolkit

The era of web3 has unlocked a new realm of possibilities for Creators to generate revenue and sustain creative careers. However, between the bear market, optional royalties, and marketplaces catering more to collectors than Creators, it has been deceptively challenging for Creators to generate meaningful revenue in this space.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a> Aspen's [marketing toolkit](/marketing) restores power to Creators, equipping them with flexible, effective, and easy-to-use tools designed to kickstart and scale their roadmap to revenue. With a plethora of innovative features at their disposal, it's now easier than ever for Creators to connect with fans, build lasting relationships, and navigate the web3 landscape.&nbsp;

In this blog post, we'll explore how to leverage Aspen's marketing toolkit to achieve your creative and financial goals.

### **Email Capture: Building a Strong Membership Base**

Aspen's email capture feature enables Creators to continuously expand their membership base and extend their business reach. With just one click, you can set up email collection during the minting process, deciding whether it's an optional or mandatory step.&nbsp;

This integration allows for seamless end-to-end marketing and email campaigns, empowering you to connect directly with your fans and reward your members with additional perks and NFTs through a simple marketing mint and claim link.

### **QR Codes and Claim Links: Reimagining Brand Activation**

Embrace QR codes and claim links to unlock new revenue opportunities and revitalize your brand activation strategy in web3. By shifting away from traditional one-way messaging and promotions, you can create content that offers real value to your community members.&nbsp;

Leverage QR codes and claim links to turn event memorabilia, merchandise, and social media campaigns into innovative brand experiences that captivate your audience in the web3 landscape. By offering exclusive, utility-backed and limited-edition NFTs or digital goods, you can generate additional revenue streams and foster increased engagement with your fans.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### **Email Wallets: Simplifying Onboarding for Web2 Natives**

Aspen's email wallets make it easy for new fans to join your community without the need for a crypto wallet. This user-friendly approach accelerates the growth of your project by simplifying the onboarding process for web2 natives.&nbsp;

Once familiar, new members can effortlessly migrate their assets to industry-standard web3 wallets with just a few clicks, ensuring a seamless transition into the world of digital assets.

### **Feature-Rich Storefronts: Crafting Your Web3 Presence**

Establishing a strong web3 presence is vital for Creators at any stage of their journey. Aspen's [feature-rich storefronts](/storefront) provide an all-in-one solution for creating, marketing, distributing, and selling your content to your community, turning your storefront into a powerful revenue generation tool. A fully customizable brand touchpoint, integrated with [royalties](/royalties) and [legal protections](/protected-ip) — Aspen's storefronts enable Creators to transform their web3 presence into a thriving hub for revenue generation and community engagement. If you’re curious about how Storefronts can help you showcase your work while driving sustainable growth for your creative career — [learn more here!](/storefront)

### **Combine Features and Unlock New Revenue Pathways**

By creatively combining Aspen's marketing toolkit features, Creators can unlock powerful revenue pathways and maximize their project's potential. Let's explore some examples of how to effectively combine these features to drive revenue and growth for your creative endeavors:

### **Exclusive Fan Club Events and Rewards**

Use email capture to grow your fan club membership base and keep them updated on your latest creations and events. Host an exclusive event for your fan club members, offering NFT tickets embedded with QR codes. Once attendees join the event, surprise them with additional limited-edition NFTs distributed via claim links sent to their email wallets. This approach not only drives engagement but also fosters loyalty among your fan club members.

### **Integrated Marketing Campaigns and Cross-Promotion**

Launch a co-branded NFT collection in collaboration with another Creator. Utilize email capture to expand both communities and promote the collaboration via integrated marketing campaigns. Share QR codes and claim links across social media platforms, encouraging fans to claim exclusive NFTs and participate in joint events. This cross-promotion strategy enhances brand awareness and creates new revenue opportunities for both Creators involved.

### **Web3-Enabled Workshops and Learning Resources**

Conduct educational workshops for your community, offering NFT-based learning resources as incentives for participation. Integrate email capture during the workshop registration process to grow your mailing list and promote future events. Utilize QR codes and claim links to distribute exclusive NFT resources and offer email wallet compatibility for seamless onboarding of new members. Finally, showcase your workshop offerings and resources through a customized, feature-rich storefront, driving additional revenue from content sales.

Aspen's [marketing toolkit](/marketing) empowers Creators to maximize their revenue potential and foster sustainable creative careers in the web3 era. By combining features like email capture, QR codes, claim links, email wallets, and feature-rich storefronts in innovative ways, Creators can unlock powerful revenue pathways and accelerate the growth of their brand.&nbsp;

Aspen provides a platform for you to design, build, and deliver experiences your customers, fans and communities will love, while equipping you with the tools you need to navigate the dynamic landscape of the Creator economy, building lasting relationships with fans, and helping you to achieve your creative and financial goals.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Unlock New Revenue Pathways With Aspen's Marketing Toolkit</h2>
The era of web3 has unlocked a new realm of possibilities for Creators to generate revenue and sustain creative careers. However, between the bear market, optional royalties, and marketplaces catering more to collectors than Creators, it has been deceptively challenging for Creators to generate meaningful revenue in this space. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a> Aspen's <a href="/marketing">marketing toolkit</a> restores power to Creators, equipping them with flexible, effective, and easy-to-use tools designed to kickstart and scale their roadmap to revenue. With a plethora of innovative features at their disposal, it's now easier than ever for Creators to connect with fans, build lasting relationships, and navigate the web3 landscape. 
In this blog post, we'll explore how to leverage Aspen's marketing toolkit to achieve your creative and financial goals.
<h3>Email Capture: Building a Strong Membership Base</h3>
Aspen's email capture feature enables Creators to continuously expand their membership base and extend their business reach. With just one click, you can set up email collection during the minting process, deciding whether it's an optional or mandatory step. 
This integration allows for seamless end-to-end marketing and email campaigns, empowering you to connect directly with your fans and reward your members with additional perks and NFTs through a simple marketing mint and claim link.
<h3>QR Codes and Claim Links: Reimagining Brand Activation</h3>
Embrace QR codes and claim links to unlock new revenue opportunities and revitalize your brand activation strategy in web3. By shifting away from traditional one-way messaging and promotions, you can create content that offers real value to your community members. 
Leverage QR codes and claim links to turn event memorabilia, merchandise, and social media campaigns into innovative brand experiences that captivate your audience in the web3 landscape. By offering exclusive, utility-backed and limited-edition NFTs or digital goods, you can generate additional revenue streams and foster increased engagement with your fans.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>Email Wallets: Simplifying Onboarding for Web2 Natives</h3>
Aspen's email wallets make it easy for new fans to join your community without the need for a crypto wallet. This user-friendly approach accelerates the growth of your project by simplifying the onboarding process for web2 natives. 
Once familiar, new members can effortlessly migrate their assets to industry-standard web3 wallets with just a few clicks, ensuring a seamless transition into the world of digital assets.
<h3>Feature-Rich Storefronts: Crafting Your Web3 Presence</h3>
Establishing a strong web3 presence is vital for Creators at any stage of their journey. Aspen's <a href="/storefront">feature-rich storefronts</a> provide an all-in-one solution for creating, marketing, distributing, and selling your content to your community, turning your storefront into a powerful revenue generation tool. A fully customizable brand touchpoint, integrated with <a href="/royalties">royalties</a> and <a href="/protected-ip">legal protections</a> — Aspen's storefronts enable Creators to transform their web3 presence into a thriving hub for revenue generation and community engagement. If you’re curious about how Storefronts can help you showcase your work while driving sustainable growth for your creative career — <a href="/storefront">learn more here!</a>
<h3>Combine Features and Unlock New Revenue Pathways</h3>
By creatively combining Aspen's marketing toolkit features, Creators can unlock powerful revenue pathways and maximize their project's potential. Let's explore some examples of how to effectively combine these features to drive revenue and growth for your creative endeavors:
<h3>Exclusive Fan Club Events and Rewards</h3>
Use email capture to grow your fan club membership base and keep them updated on your latest creations and events. Host an exclusive event for your fan club members, offering NFT tickets embedded with QR codes. Once attendees join the event, surprise them with additional limited-edition NFTs distributed via claim links sent to their email wallets. This approach not only drives engagement but also fosters loyalty among your fan club members.
<h3>Integrated Marketing Campaigns and Cross-Promotion</h3>
Launch a co-branded NFT collection in collaboration with another Creator. Utilize email capture to expand both communities and promote the collaboration via integrated marketing campaigns. Share QR codes and claim links across social media platforms, encouraging fans to claim exclusive NFTs and participate in joint events. This cross-promotion strategy enhances brand awareness and creates new revenue opportunities for both Creators involved.
<h3>Web3-Enabled Workshops and Learning Resources</h3>
Conduct educational workshops for your community, offering NFT-based learning resources as incentives for participation. Integrate email capture during the workshop registration process to grow your mailing list and promote future events. Utilize QR codes and claim links to distribute exclusive NFT resources and offer email wallet compatibility for seamless onboarding of new members. Finally, showcase your workshop offerings and resources through a customized, feature-rich storefront, driving additional revenue from content sales.
Aspen's <a href="/marketing">marketing toolkit</a> empowers Creators to maximize their revenue potential and foster sustainable creative careers in the web3 era. By combining features like email capture, QR codes, claim links, email wallets, and feature-rich storefronts in innovative ways, Creators can unlock powerful revenue pathways and accelerate the growth of their brand. 
Aspen provides a platform for you to design, build, and deliver experiences your customers, fans and communities will love, while equipping you with the tools you need to navigate the dynamic landscape of the Creator economy, building lasting relationships with fans, and helping you to achieve your creative and financial goals.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Unlock New Revenue Pathways With Aspen's Marketing Toolkit 

## How To Market Your NFTs: 10 Highly Effective Ways in 2023

Navigating the ever-evolving world of NFT marketing can be a daunting task. As the landscape continues to grow and diversify, standing out from the crowd is more important than ever. To help you make the most of your NFT projects, we've compiled a list of 10 highly effective and creative ways to market your NFTs in 2023, using Aspen's powerful toolkits to elevate your success.

If you’re just getting started and are looking to cover the basics, start with our [Web3 Launch Operations and Marketing Checklist for Creators.](/blog/marketing-checklist-for-creators)

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

If you’ve got that covered, start leveling up with these 10 ideas:

### **1\. Host a Virtual Gallery or Event**

Transform the way you showcase your NFTs by hosting a virtual gallery or event on popular VR platforms like <a target="_blank" rel="noopener" href="https://decentraland.org/">Decentraland</a> or <a target="_blank" rel="noopener" href="https://www.voxels.com/">Cryptovoxels</a>[.](__notset__) These platforms allow you to create immersive, engaging experiences that enable your audience to interact with your work in a new dimension. Collaborate with other creators to cross-promote each other's work and broaden your reach.

Aspen Tip: Use Aspen's [Marketing Mints](/marketing) feature to create claim links or QR codes that can be shared during your virtual event, encouraging visitors to claim exclusive NFTs.

### **2\. Integrate Physical Merchandise with NFTs**

Bridge the gap between the physical and digital worlds by offering limited-edition merchandise that comes with an accompanying NFT. This unique approach not only provides tangible value but also adds an extra layer of exclusivity and memorability to your marketing campaign.

Aspen Tip: Use [Aspen's QR codes](/marketing) to seamlessly connect your physical merchandise with the corresponding NFTs.

### **3\. Collaborate with Influencers or Brands**

Partner with influencers or brands that align with your NFT project's goals and target audience to broaden your reach, boost credibility and create a buzz around your NFT collection.

Aspen Tip: Utilize [Aspen's Legal Plug-in](/subscription) to define collaboration terms and ensure a smooth, secure partnership.

### **4\. Gamify Your NFT Experience**

Incorporate gamification elements into your NFT project to drive online engagement and interest. Create challenges, quests, or puzzles that require users to interact with your content and reward them with exclusive tokens or access to limited-edition NFTs.

Aspen Tip: Set up a Marketing Mint and use email claim links to reward participants with exclusive NFTs.

### **5\. Leverage Augmented Reality (AR)**

Bring your NFTs to life with augmented reality (AR) technology. Create interactive experiences that allow users to engage with your digital art in the physical world, blurring the lines between reality and the digital realm.

Aspen Tip: Combine Aspen's QR codes and [claim links](/minting) with AR experiences to grant participants early access to a collection or gate access to the experience for a holder-only bonus complete with ‘thank you!’ NFTs

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### **6\. Cross-Chain Collaborations**

Expand your reach and tap into different blockchain communities by collaborating with artists or projects on other networks. This cross-chain approach can introduce your work to new markets and showcase your adaptability as a creator.

Aspen Tip: Utilize Aspen's multi-chain minting capabilities to facilitate seamless cross-chain collaborations.

### **7\. Run Flash Sales or Time-Limited Offers**

Create a sense of urgency and exclusivity by running flash sales or time-sensitive offers on your NFTs or during different mint phases. This marketing tactic can boost demand and generate buzz around your collection.

Aspen Tip: Use Aspen's automated scheduling feature to plan and execute your flash sales or limited-time offers ahead of time.

### **8\. Host an Online Giveaway or Contest**

Boost engagement and grow your audience by hosting an NFT giveaway or contest. Encourage participants to sign up for your newsletter, share your content on social media, or complete other actions to earn entries. This will not only generate excitement around your NFT project but also help you build a community of interested collectors.

Aspen Tip: Leverage Aspen's email capture feature on your [Storefront](/storefront) to collect participants' email addresses as they enter the giveaway or contest. After the event, use Aspen's Marketing Mint and claim links to distribute the exclusive NFT rewards to the winners, creating a seamless end-to-end experience.

### **9\. Offer NFTs as Rewards for Community Membership**

Recognize and reward your most loyal supporters by offering exclusive NFTs. This not only shows appreciation for their continued support but also incentivizes others to engage more actively with your content.&nbsp;

Track your supporters' engagement through social media interactions, website visits, or newsletter sign-ups to determine who qualifies for these unique rewards.

Aspen Tip: Set up a Marketing Mint in Aspen and use claim links to distribute exclusive NFTs to [your subscribers](/subscription) via email or direct messages on social media platforms.

### **10\. Host Interactive Workshops or Masterclasses for Other Creators**

Share your knowledge and expertise by hosting interactive workshops or masterclasses related to your project or creative field. These educational events can draw in a larger audience and create opportunities for meaningful connections. At the end of the session, offer participants exclusive NFTs as a token of appreciation and a way to remember the experience.

Aspen Tip: Utilize Aspen's email wallet feature to send exclusive NFTs directly to participants' email addresses, making it easy for them to receive and manage their new digital assets. This seamless approach ensures a smooth and memorable experience for your workshop attendees regardless of their prior experience in web3.

As we forge ahead (together!) into the bustling world of web3 in 2023, it's crucial for creators like you to adopt innovative and out-of-the-box marketing strategies that genuinely resonate with your audience.&nbsp;

By utilizing Aspen's [minting](/minting) and [marketing](/marketing) toolkits and the 10 highly effective marketing ideas we've shared, you can make a lasting impression in the rapidly expanding creator economy, foster strong connections with your audience and craft memorable experiences — all vital to succeed in today’s crowded landscape.

And there’s no time like the present! By leveraging powerful tools and features designed to help you stand out, you'll be well on your way to making meaningful progress on your project goals.&nbsp;

What are you waiting for? Start exploring [creative ways to connect with your audience](/minting) today

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>How To Market Your NFTs: 10 Highly Effective Ways in 2023</h2>
Navigating the ever-evolving world of NFT marketing can be a daunting task. As the landscape continues to grow and diversify, standing out from the crowd is more important than ever. To help you make the most of your NFT projects, we've compiled a list of 10 highly effective and creative ways to market your NFTs in 2023, using Aspen's powerful toolkits to elevate your success.
If you’re just getting started and are looking to cover the basics, start with our <a href="/blog/marketing-checklist-for-creators">Web3 Launch Operations and Marketing Checklist for Creators.</a>
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
If you’ve got that covered, start leveling up with these 10 ideas:
<h3>1. Host a Virtual Gallery or Event</h3>
Transform the way you showcase your NFTs by hosting a virtual gallery or event on popular VR platforms like <a target="_blank" rel="noopener" href="https://decentraland.org/">Decentraland</a> or <a target="_blank" rel="noopener" href="https://www.voxels.com/">Cryptovoxels</a><a href="__notset__">.</a> These platforms allow you to create immersive, engaging experiences that enable your audience to interact with your work in a new dimension. Collaborate with other creators to cross-promote each other's work and broaden your reach.
Aspen Tip: Use Aspen's <a href="/marketing">Marketing Mints</a> feature to create claim links or QR codes that can be shared during your virtual event, encouraging visitors to claim exclusive NFTs.
<h3>2. Integrate Physical Merchandise with NFTs</h3>
Bridge the gap between the physical and digital worlds by offering limited-edition merchandise that comes with an accompanying NFT. This unique approach not only provides tangible value but also adds an extra layer of exclusivity and memorability to your marketing campaign.
Aspen Tip: Use <a href="/marketing">Aspen's QR codes</a> to seamlessly connect your physical merchandise with the corresponding NFTs.
<h3>3. Collaborate with Influencers or Brands</h3>
Partner with influencers or brands that align with your NFT project's goals and target audience to broaden your reach, boost credibility and create a buzz around your NFT collection.
Aspen Tip: Utilize <a href="/subscription">Aspen's Legal Plug-in</a> to define collaboration terms and ensure a smooth, secure partnership.
<h3>4. Gamify Your NFT Experience</h3>
Incorporate gamification elements into your NFT project to drive online engagement and interest. Create challenges, quests, or puzzles that require users to interact with your content and reward them with exclusive tokens or access to limited-edition NFTs.
Aspen Tip: Set up a Marketing Mint and use email claim links to reward participants with exclusive NFTs.
<h3>5. Leverage Augmented Reality (AR)</h3>
Bring your NFTs to life with augmented reality (AR) technology. Create interactive experiences that allow users to engage with your digital art in the physical world, blurring the lines between reality and the digital realm.
Aspen Tip: Combine Aspen's QR codes and <a href="/minting">claim links</a> with AR experiences to grant participants early access to a collection or gate access to the experience for a holder-only bonus complete with ‘thank you!’ NFTs
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>6. Cross-Chain Collaborations</h3>
Expand your reach and tap into different blockchain communities by collaborating with artists or projects on other networks. This cross-chain approach can introduce your work to new markets and showcase your adaptability as a creator.
Aspen Tip: Utilize Aspen's multi-chain minting capabilities to facilitate seamless cross-chain collaborations.
<h3>7. Run Flash Sales or Time-Limited Offers</h3>
Create a sense of urgency and exclusivity by running flash sales or time-sensitive offers on your NFTs or during different mint phases. This marketing tactic can boost demand and generate buzz around your collection.
Aspen Tip: Use Aspen's automated scheduling feature to plan and execute your flash sales or limited-time offers ahead of time.
<h3>8. Host an Online Giveaway or Contest</h3>
Boost engagement and grow your audience by hosting an NFT giveaway or contest. Encourage participants to sign up for your newsletter, share your content on social media, or complete other actions to earn entries. This will not only generate excitement around your NFT project but also help you build a community of interested collectors.
Aspen Tip: Leverage Aspen's email capture feature on your <a href="/storefront">Storefront</a> to collect participants' email addresses as they enter the giveaway or contest. After the event, use Aspen's Marketing Mint and claim links to distribute the exclusive NFT rewards to the winners, creating a seamless end-to-end experience.
<h3>9. Offer NFTs as Rewards for Community Membership</h3>
Recognize and reward your most loyal supporters by offering exclusive NFTs. This not only shows appreciation for their continued support but also incentivizes others to engage more actively with your content. 
Track your supporters' engagement through social media interactions, website visits, or newsletter sign-ups to determine who qualifies for these unique rewards.
Aspen Tip: Set up a Marketing Mint in Aspen and use claim links to distribute exclusive NFTs to <a href="/subscription">your subscribers</a> via email or direct messages on social media platforms.
<h3>10. Host Interactive Workshops or Masterclasses for Other Creators</h3>
Share your knowledge and expertise by hosting interactive workshops or masterclasses related to your project or creative field. These educational events can draw in a larger audience and create opportunities for meaningful connections. At the end of the session, offer participants exclusive NFTs as a token of appreciation and a way to remember the experience.
Aspen Tip: Utilize Aspen's email wallet feature to send exclusive NFTs directly to participants' email addresses, making it easy for them to receive and manage their new digital assets. This seamless approach ensures a smooth and memorable experience for your workshop attendees regardless of their prior experience in web3.
As we forge ahead (together!) into the bustling world of web3 in 2023, it's crucial for creators like you to adopt innovative and out-of-the-box marketing strategies that genuinely resonate with your audience. 
By utilizing Aspen's <a href="/minting">minting</a> and <a href="/marketing">marketing</a> toolkits and the 10 highly effective marketing ideas we've shared, you can make a lasting impression in the rapidly expanding creator economy, foster strong connections with your audience and craft memorable experiences — all vital to succeed in today’s crowded landscape.
And there’s no time like the present! By leveraging powerful tools and features designed to help you stand out, you'll be well on your way to making meaningful progress on your project goals. 
What are you waiting for? Start exploring <a href="/minting">creative ways to connect with your audience</a> today
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Unlock the Full Potential of Your NFTs with Creative and Innovative Marketing Strategies, Powered by Aspen’s Toolkits

How To Market Your NFTs: 10 Highly Effective Ways in 2023

## How to Reach Your Web2 Audiences with Aspen's Distribution Tools

As the digital world continues to evolve, creators of all kinds are embracing the web3 movement, harnessing the power of online platforms and non-fungible tokens (NFTs) to grow their brands and generate revenue.&nbsp;

We’re into that.

Our comprehensive, [no-code platform](https://app.aspenft.io/) transcends the constraints of NFT 1.0 – which primarily focused on 10k PFP projects – by offering a wide range of versatile tools designed to help creators establish safe, secure, and sustainable revenue streams in web3.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

Aspen's toolkits are intentionally flexible to provide Creators with optionality and resiliency to a variety of business models, enabling them to follow their passions while enjoying royalty protections and leveraging our cutting-edge distribution and marketing tools to grow their communities.&nbsp;

But what about those fans who haven't yet made the leap into the world of cryptocurrencies and digital assets? How can creators engage their web2 audiences and help them transition to the exciting new realm of web3?

### **Enter: New Distribution Methods**

Our [minting](/minting) and [marketing](/marketing) toolkits allow creators to distribute NFTs directly to their web2 audiences via email using single-claim links and QR codes, while also providing email wallets to ensure a seamless transition to the web3 space.&nbsp;

In this blog post, we'll explore these tools in-depth *and* show you how they can help you reach your web2 fans and increase your brand value and revenue.

### **Single-Claim Links**

Single-claim links are a powerful tool in Aspen's minting distribution toolkit. They enable creators to distribute NFTs to their web2 audiences with ease, bypassing the need for a crypto wallet.&nbsp;

With single-claim links, you can send personalized tokens to individual fans or promote exclusive content to a select group of supporters, landing directly in their email inbox.

The single-claim link process provides a seamless experience for both Creators and their audience. First, Creators can either create a new NFT or import an existing collection using <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Create Mode.&nbsp;</a>

After deploying their marketing mint collection, creators can generate a unique single-claim link, which can then be shared with the target audience through various channels, such as email, social media, or any other preferred communication method.&nbsp;

This approach enables fans to effortlessly claim their NFTs and access exclusive content without the need for a crypto wallet, thus fostering a more inclusive and user-friendly experience.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### **QR Code Distribution**

QR codes have become a popular method for sharing information and accessing digital content. Aspen's minting distribution toolkit harnesses this technology to make NFT distribution a breeze.&nbsp;

By generating a QR code for your NFT, you can easily share it with your web2 audience, allowing them to claim their digital asset by simply scanning the code.&nbsp;

Utilizing QR codes for NFT distribution offers a convenient and accessible method for both Creators and their audience. The process begins with designing and minting an NFT on <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Aspen</a>, similar to single-claim links.&nbsp;

Once the NFT is created, you can select to generate a unique QR code, which can be easily integrated into marketing materials, event promotions, or even printed on merchandise. Fans can then simply scan the QR code to claim their NFT and gain access to exclusive content, all without requiring a crypto wallet.&nbsp; This approach streamlines the NFT distribution process while ensuring a more inclusive and engaging experience.

### **Email Wallets**

Aspen's minting distribution toolkit goes beyond single-claim links and QR codes by offering email wallets for collectors. These wallets provide a normie-friendly solution for fans who aren't yet familiar with cryptocurrencies and web3.&nbsp;

With an email wallet, your fans can receive, store, and manage their NFTs using just their email address – no crypto wallet required. Here's how it works:

1. Fans claim their NFT: Using single-claim links or QR codes, your fans claim their NFTs.
2. Automatic email wallet creation: When a fan claims an NFT, Aspen automatically creates an email wallet associated with their email address.
3. Manage NFTs via email: Your fans can now access and manage their NFTs directly through their email, without needing to navigate the complexities of traditional crypto wallets.

Aspen's minting distribution toolkit is a game-changer for Creators looking to bridge the gap between web2 and web3 audiences. By leveraging single-claim links, QR code distribution, and email wallets, you can engage and grow your fanbase, regardless of their familiarity with cryptocurrencies and digital assets.

Not only do these tools help you increase brand value and revenue, but they also pave the way for a more inclusive and accessible digital landscape. As a Creator, it's essential to ensure that your content reaches as many fans as possible, and Aspen's minting distribution toolkit makes it easier than ever to achieve this goal.

Don't let the divide between web2 and web3 hold you back anymore. Make waves on and offline with Aspen's minting distribution tools, ready to hit inboxes near you.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>How to Reach Your Web2 Audiences with Aspen's Distribution Tools</h2>
As the digital world continues to evolve, creators of all kinds are embracing the web3 movement, harnessing the power of online platforms and non-fungible tokens (NFTs) to grow their brands and generate revenue. 
We’re into that.
Our comprehensive, <a href="https://app.aspenft.io/">no-code platform</a> transcends the constraints of NFT 1.0 – which primarily focused on 10k PFP projects – by offering a wide range of versatile tools designed to help creators establish safe, secure, and sustainable revenue streams in web3. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
Aspen's toolkits are intentionally flexible to provide Creators with optionality and resiliency to a variety of business models, enabling them to follow their passions while enjoying royalty protections and leveraging our cutting-edge distribution and marketing tools to grow their communities. 
But what about those fans who haven't yet made the leap into the world of cryptocurrencies and digital assets? How can creators engage their web2 audiences and help them transition to the exciting new realm of web3?
<h3>Enter: New Distribution Methods</h3>
Our <a href="/minting">minting</a> and <a href="/marketing">marketing</a> toolkits allow creators to distribute NFTs directly to their web2 audiences via email using single-claim links and QR codes, while also providing email wallets to ensure a seamless transition to the web3 space. 
In this blog post, we'll explore these tools in-depth and show you how they can help you reach your web2 fans and increase your brand value and revenue.
<h3>Single-Claim Links</h3>
Single-claim links are a powerful tool in Aspen's minting distribution toolkit. They enable creators to distribute NFTs to their web2 audiences with ease, bypassing the need for a crypto wallet. 
With single-claim links, you can send personalized tokens to individual fans or promote exclusive content to a select group of supporters, landing directly in their email inbox.
The single-claim link process provides a seamless experience for both Creators and their audience. First, Creators can either create a new NFT or import an existing collection using <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Create Mode. </a>
After deploying their marketing mint collection, creators can generate a unique single-claim link, which can then be shared with the target audience through various channels, such as email, social media, or any other preferred communication method. 
This approach enables fans to effortlessly claim their NFTs and access exclusive content without the need for a crypto wallet, thus fostering a more inclusive and user-friendly experience.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>QR Code Distribution</h3>
QR codes have become a popular method for sharing information and accessing digital content. Aspen's minting distribution toolkit harnesses this technology to make NFT distribution a breeze. 
By generating a QR code for your NFT, you can easily share it with your web2 audience, allowing them to claim their digital asset by simply scanning the code. 
Utilizing QR codes for NFT distribution offers a convenient and accessible method for both Creators and their audience. The process begins with designing and minting an NFT on <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Aspen</a>, similar to single-claim links. 
Once the NFT is created, you can select to generate a unique QR code, which can be easily integrated into marketing materials, event promotions, or even printed on merchandise. Fans can then simply scan the QR code to claim their NFT and gain access to exclusive content, all without requiring a crypto wallet.  This approach streamlines the NFT distribution process while ensuring a more inclusive and engaging experience.
<h3>Email Wallets</h3>
Aspen's minting distribution toolkit goes beyond single-claim links and QR codes by offering email wallets for collectors. These wallets provide a normie-friendly solution for fans who aren't yet familiar with cryptocurrencies and web3. 
With an email wallet, your fans can receive, store, and manage their NFTs using just their email address – no crypto wallet required. Here's how it works:
<ol>
<li>Fans claim their NFT: Using single-claim links or QR codes, your fans claim their NFTs.</li>
<li>Automatic email wallet creation: When a fan claims an NFT, Aspen automatically creates an email wallet associated with their email address.</li>
<li>Manage NFTs via email: Your fans can now access and manage their NFTs directly through their email, without needing to navigate the complexities of traditional crypto wallets.</li>
</ol>
Aspen's minting distribution toolkit is a game-changer for Creators looking to bridge the gap between web2 and web3 audiences. By leveraging single-claim links, QR code distribution, and email wallets, you can engage and grow your fanbase, regardless of their familiarity with cryptocurrencies and digital assets.
Not only do these tools help you increase brand value and revenue, but they also pave the way for a more inclusive and accessible digital landscape. As a Creator, it's essential to ensure that your content reaches as many fans as possible, and Aspen's minting distribution toolkit makes it easier than ever to achieve this goal.
Don't let the divide between web2 and web3 hold you back anymore. Make waves on and offline with Aspen's minting distribution tools, ready to hit inboxes near you.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

How to Reach Your Web2 Audiences with Aspen's Distribution Tools

## 24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen

To show you just how easy it is to mint on Aspen, we’ve rounded up 25 daily tasks that now take the same amount of time as launching your collection (and [storefront!](/storefront))

1. Find the perfect .gif to drop in your favorite alpha Discord ![](/uploads/kramer-typing-gif.crdownload)
2. Plug your day job work into ChatGPT and make lunch plans
3. Make another SBF meme&nbsp;
4. Find 5 landing pages that say “to bring the next billion users to Web3”
5. Delete all the newsletters in your email inbox that you never get around to unsubscribing from
6. Take that serotonin walk around the block you’ve been telling yourself you’ll start
7. Export your email contacts from your [Aspen storefront](/storefront) and send your subscribers a little ‘hello’
8. Clean up your Hinge inbox
9. Protect your IP and spin up collection terms and conditions using our Template Library
10. Finally respond to those Twitter DMs
11. Avoid delivery fees and force yourself to actually call in your thai food order&nbsp;
12. Call your Mom back
13. Start that load of laundry you’ve been staring at all week
14. Walk next door for your third iced coffee (we won’t tell)
15. Try [Craiyon’s AI Image Generator](https://www.craiyon.com/)to get the creative juices flowing for your next collection
16. Make a new Airbnb wishlist to celebrate your next drop (manifesting)
17. Mute the Instagram stories of the people you went to high school with
18. Check the status of your tax returns
19. Test for any broken links on your website or social media bios
20. Register to vote ([really!](https://www.usvotefoundation.org/))
21. Water. Your. Plants.
22. In fact, have a glass of water yourself.&nbsp;
23. Troll StockX’s Release Calendar
24. Order a white noise machine from Amazon to drown out the noise of your roommate’s weird taste in music intruding on your late-night sketch sessions

Realistically, it probably took you longer to make it through this list than it would to drop a new collection on Aspen.&nbsp;

Whether you are a diehard Degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.

So we don’t take up anymore of your time, [let’s get started.](https://app.aspenft.io/)

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen</h2>
To show you just how easy it is to mint on Aspen, we’ve rounded up 25 daily tasks that now take the same amount of time as launching your collection (and <a href="/storefront">storefront!</a>)
<ol>
<li>Find the perfect .gif to drop in your favorite alpha Discord <img src="/uploads/kramer-typing-gif.crdownload" alt=""></li>
<li>Plug your day job work into ChatGPT and make lunch plans</li>
<li>Make another SBF meme </li>
<li>Find 5 landing pages that say “to bring the next billion users to Web3”</li>
<li>Delete all the newsletters in your email inbox that you never get around to unsubscribing from</li>
<li>Take that serotonin walk around the block you’ve been telling yourself you’ll start</li>
<li>Export your email contacts from your <a href="/storefront">Aspen storefront</a> and send your subscribers a little ‘hello’</li>
<li>Clean up your Hinge inbox</li>
<li>Protect your IP and spin up collection terms and conditions using our Template Library</li>
<li>Finally respond to those Twitter DMs</li>
<li>Avoid delivery fees and force yourself to actually call in your thai food order </li>
<li>Call your Mom back</li>
<li>Start that load of laundry you’ve been staring at all week</li>
<li>Walk next door for your third iced coffee (we won’t tell)</li>
<li>Try <a href="https://www.craiyon.com/">Craiyon’s AI Image Generator</a>to get the creative juices flowing for your next collection</li>
<li>Make a new Airbnb wishlist to celebrate your next drop (manifesting)</li>
<li>Mute the Instagram stories of the people you went to high school with</li>
<li>Check the status of your tax returns</li>
<li>Test for any broken links on your website or social media bios</li>
<li>Register to vote (<a href="https://www.usvotefoundation.org/">really!</a>)</li>
<li>Water. Your. Plants.</li>
<li>In fact, have a glass of water yourself. </li>
<li>Troll StockX’s Release Calendar</li>
<li>Order a white noise machine from Amazon to drown out the noise of your roommate’s weird taste in music intruding on your late-night sketch sessions</li>
</ol>
Realistically, it probably took you longer to make it through this list than it would to drop a new collection on Aspen. 
Whether you are a diehard Degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.
So we don’t take up anymore of your time, <a href="https://app.aspenft.io/">let’s get started.</a>
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Better than an AI assistant, Aspen's no-code minting toolkits unlock the ability to power through complex mint processes in just minutes

24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen

## **Web3 Launch Operations and Marketing Checklist for Creators**

The bear market may be upon us, but that doesn't mean opportunities for Creators in web3 have dried up. In fact, now is the perfect time to double down on your efforts and build a thriving digital presence in this exciting new frontier.&nbsp;

The Creator economy has opened up a world of opportunities for digital creatives to generate revenue and build personal brands. As with any business venture, success in web3 requires a solid foundation of planning and organization.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

This comprehensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your projects — from initial concept to post-launch support.&nbsp;

It is important to note that not every project will require completion of every item on this list. Rather, it should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.&nbsp;

By following this checklist, you'll be well on your way to launching a project that not only captivates your audience but also stands the test of time in the rapidly evolving digital landscape.

Let’s dive in!

### **Pre-Launch Operations** Project Concept

* Define your project's unique [value proposition](https://blog.hubspot.com/marketing/write-value-proposition)
* Identify your [target audience](https://blog.hubspot.com/marketing/target-audience)
* Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.

NFT Artwork & Assets

* Create or commission high-quality digital art.&nbsp;
* Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy
* Organize and store your digital assets securely&nbsp;

Smart Contracts & Technical Setup

* Develop or use a pre-built smart contract for your project
* Test your smart contract on a <a target="_blank" rel="noopener" href="https://help.aspenft.io/en/articles/7109892-minting-testnet-tokens">testnet</a>
* Set up a secure wallet for receiving funds

Legal & Compliance

* Understand the [legal and tax implications](https://tokentax.co/blog/nft-tax-guide) of creating and selling NFTs.&nbsp;
* Draft [on-chain terms and conditions](https://aspenft.io/blog/how-to-protect-your-ip-rights-as-a-web3-creator) for your NFTs if your assets contain protected IP
* Ensure compliance with applicable laws and regulations

### **Pre-Launch Marketing**

#### Branding & Identity

* Develop a strong, recognizable brand for your project
* Create a logo and visual identity
* Develop a [brand voice](https://www.semrush.com/blog/how-to-define-your-tone-of-voice/?kw=&amp;cmp=US_SRCH_DSA_Blog_New_Ads_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=631620704542&amp;kwid=aud-973005362103:dsa-1754979173885&amp;cmpid=19583513418&amp;agpid=146272647758&amp;BU=Core&amp;extid=60113850251&amp;adpos=&amp;gclid=CjwKCAjwq-WgBhBMEiwAzKSH6OgBZ8GlzZgNJgwlvvPlBex88y2cUSjmQc2y0nrj-Zyr9eNxuzc53hoCKEMQAvD_BwE) (but don’t overcomplicate it!)

#### Website & Landing Page

* Design and develop a website for your project
* Ensure your [homepage](https://unbounce.com/landing-page-examples/high-converting-landing-pages/) has clear calls-to-action and highlights your differentiators
* Optimize your website for search engines (SEO)
* Skip a website altogether and create a Storefront on Aspen!

#### Social Media & Community Building

* Set up social media profiles on platforms where your target collectors convene
* Post content your audience would find valuable, entertaining, helpful or fun!
* Engage with your followers and with others to [begin building a community](https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/25/16-inspiring-ways-to-build-a-community-on-social-media/?sh=7e60bc9430b9)

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### **Launch Operations**

#### Minting & Distribution

* Find a minting and <a target="_blank" rel="noopener" href="https://app.aspenft.io/">distribution platform</a> suitable to you and your team’s needs
* Pick a chain!&nbsp;
* Set up a user-friendly minting process for your audience (hint: just use Aspen)
* Determine mint details such as phasing and allowlist integration

#### Pricing & Sales Strategy

* Determine your NFT pricing structure
* Develop a sales strategy (auction, fixed price, etc.)
* Ensure you understand your platform’s payment processing and transaction security details

#### Customer Support

* Establish a system for handling customer inquiries and issues
* Train your support team on project details and common issues
* Monitor customer feedback and adjust your approach accordingly

### **Launch Marketing**

#### Launch Promotion & Advertising

* Develop a [comprehensive launch marketing plan](https://aspenft.io/blog/your-guide-to-a-successful-web3-mint)
* Run targeted advertising campaigns on relevant platforms or ramp up your organic posting
* Collaborate with influencers and other Creators to promote your project

#### Content Marketing

* Create and distribute engaging content providing information about your project (blog posts, videos, etc.)
* Leverage your social media profiles, email marketing and your Aspen Storefront to share your content
* Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better

#### Launch Events & Partnerships

* Organize and promote a launch event (virtual or in-person)
* Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day!&nbsp;
* Offer exclusive NFTs or rewards to early supporters

### **Post-Launch Operations & Marketing**

#### Sustained Promotion & Advertising

* Continue running targeted advertising campaigns&nbsp;

* Maintain partnerships with influencers and other Creators for ongoing promotion

* Implement retargeting strategies to re-engage potential buyers

#### Ongoing Content Marketing

* Maintain a consistent content schedule (blog posts, videos, etc.)

* Share project updates and success stories on social media

* Leverage user-generated content to showcase your project's impact

#### Sales Support & Nurturing

* Implement post-launch sales strategies (discounts, bundle offers, etc.)

* Nurture relationships with existing buyers to encourage repeat purchases

* Engage with the community through AMAs, live streams, and social media

#### Post-Mint Analysis

* Analyze sales data to identify trends and opportunities for growth

* Gather feedback from buyers and the community to highlight areas for improvement

* Iterate on your sales and marketing strategies based on data insights

Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.&nbsp;

Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.

Remember, the journey doesn't end with your launch —continue to iterate, refine, and grow your project to ensure its long-term success.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/">Ready to make your mark</a>?

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Web3 Launch Operations and Marketing Checklist for Creators</h2>
The bear market may be upon us, but that doesn't mean opportunities for Creators in web3 have dried up. In fact, now is the perfect time to double down on your efforts and build a thriving digital presence in this exciting new frontier. 
The Creator economy has opened up a world of opportunities for digital creatives to generate revenue and build personal brands. As with any business venture, success in web3 requires a solid foundation of planning and organization. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
This comprehensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your projects — from initial concept to post-launch support. 
It is important to note that not every project will require completion of every item on this list. Rather, it should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project. 
By following this checklist, you'll be well on your way to launching a project that not only captivates your audience but also stands the test of time in the rapidly evolving digital landscape.
Let’s dive in!
<h3>Pre-Launch Operations Project Concept</h3>
<ul>
<li>Define your project's unique <a href="https://blog.hubspot.com/marketing/write-value-proposition">value proposition</a></li>
<li>Identify your <a href="https://blog.hubspot.com/marketing/target-audience">target audience</a></li>
<li>Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.</li>
</ul>
NFT Artwork &amp; Assets
<ul>
<li>Create or commission high-quality digital art. </li>
<li>Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy</li>
<li>Organize and store your digital assets securely </li>
</ul>
Smart Contracts &amp; Technical Setup
<ul>
<li>Develop or use a pre-built smart contract for your project</li>
<li>Test your smart contract on a <a target="_blank" rel="noopener" href="https://help.aspenft.io/en/articles/7109892-minting-testnet-tokens">testnet</a></li>
<li>Set up a secure wallet for receiving funds</li>
</ul>
Legal &amp; Compliance
<ul>
<li>Understand the <a href="https://tokentax.co/blog/nft-tax-guide">legal and tax implications</a> of creating and selling NFTs. </li>
<li>Draft <a href="https://aspenft.io/blog/how-to-protect-your-ip-rights-as-a-web3-creator">on-chain terms and conditions</a> for your NFTs if your assets contain protected IP</li>
<li>Ensure compliance with applicable laws and regulations</li>
</ul>
<h3>Pre-Launch Marketing</h3>
<h4> Branding &amp; Identity</h4>
<ul>
<li>Develop a strong, recognizable brand for your project</li>
<li>Create a logo and visual identity</li>
<li>Develop a <a href="https://www.semrush.com/blog/how-to-define-your-tone-of-voice/?kw=&amp;cmp=US_SRCH_DSA_Blog_New_Ads_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=631620704542&amp;kwid=aud-973005362103:dsa-1754979173885&amp;cmpid=19583513418&amp;agpid=146272647758&amp;BU=Core&amp;extid=60113850251&amp;adpos=&amp;gclid=CjwKCAjwq-WgBhBMEiwAzKSH6OgBZ8GlzZgNJgwlvvPlBex88y2cUSjmQc2y0nrj-Zyr9eNxuzc53hoCKEMQAvD_BwE">brand voice</a> (but don’t overcomplicate it!)</li>
</ul>
<h4>Website &amp; Landing Page</h4>
<ul>
<li>Design and develop a website for your project</li>
<li>Ensure your <a href="https://unbounce.com/landing-page-examples/high-converting-landing-pages/">homepage</a> has clear calls-to-action and highlights your differentiators</li>
<li>Optimize your website for search engines (SEO)</li>
<li>Skip a website altogether and create a Storefront on Aspen!</li>
</ul>
<h4>Social Media &amp; Community Building</h4>
<ul>
<li>Set up social media profiles on platforms where your target collectors convene</li>
<li>Post content your audience would find valuable, entertaining, helpful or fun!</li>
<li>Engage with your followers and with others to <a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/25/16-inspiring-ways-to-build-a-community-on-social-media/?sh=7e60bc9430b9">begin building a community</a></li>
</ul>
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>Launch Operations</h3>
<h4> Minting &amp; Distribution</h4>
<ul>
<li>Find a minting and <a target="_blank" rel="noopener" href="https://app.aspenft.io/">distribution platform</a> suitable to you and your team’s needs</li>
<li>Pick a chain! </li>
<li>Set up a user-friendly minting process for your audience (hint: just use Aspen)</li>
<li>Determine mint details such as phasing and allowlist integration</li>
</ul>
<h4>Pricing &amp; Sales Strategy</h4>
<ul>
<li>Determine your NFT pricing structure</li>
<li>Develop a sales strategy (auction, fixed price, etc.)</li>
<li>Ensure you understand your platform’s payment processing and transaction security details</li>
</ul>
<h4>Customer Support</h4>
<ul>
<li>Establish a system for handling customer inquiries and issues</li>
<li>Train your support team on project details and common issues</li>
<li>Monitor customer feedback and adjust your approach accordingly</li>
</ul>
<h3>Launch Marketing</h3>
<h4> Launch Promotion &amp; Advertising</h4>
<ul>
<li>Develop a <a href="https://aspenft.io/blog/your-guide-to-a-successful-web3-mint">comprehensive launch marketing plan</a></li>
<li>Run targeted advertising campaigns on relevant platforms or ramp up your organic posting</li>
<li>Collaborate with influencers and other Creators to promote your project</li>
</ul>
<h4>Content Marketing</h4>
<ul>
<li>Create and distribute engaging content providing information about your project (blog posts, videos, etc.)</li>
<li>Leverage your social media profiles, email marketing and your Aspen Storefront to share your content</li>
<li>Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better</li>
</ul>
<h4>Launch Events &amp; Partnerships</h4>
<ul>
<li>Organize and promote a launch event (virtual or in-person)</li>
<li>Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day! </li>
<li>Offer exclusive NFTs or rewards to early supporters</li>
</ul>
<h3>Post-Launch Operations &amp; Marketing</h3>
<h4> Sustained Promotion &amp; Advertising</h4>
<ul>
<li>
Continue running targeted advertising campaigns 
</li>
<li>
Maintain partnerships with influencers and other Creators for ongoing promotion
</li>
<li>
Implement retargeting strategies to re-engage potential buyers
</li>
</ul>
<h4>Ongoing Content Marketing</h4>
<ul>
<li>
Maintain a consistent content schedule (blog posts, videos, etc.)
</li>
<li>
Share project updates and success stories on social media
</li>
<li>
Leverage user-generated content to showcase your project's impact
</li>
</ul>
<h4>Sales Support &amp; Nurturing</h4>
<ul>
<li>
Implement post-launch sales strategies (discounts, bundle offers, etc.)
</li>
<li>
Nurture relationships with existing buyers to encourage repeat purchases
</li>
<li>
Engage with the community through AMAs, live streams, and social media
</li>
</ul>
<h4>Post-Mint Analysis</h4>
<ul>
<li>
Analyze sales data to identify trends and opportunities for growth
</li>
<li>
Gather feedback from buyers and the community to highlight areas for improvement
</li>
<li>
Iterate on your sales and marketing strategies based on data insights
</li>
</ul>
Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence. 
Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.
Remember, the journey doesn't end with your launch —continue to iterate, refine, and grow your project to ensure its long-term success. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/">Ready to make your mark</a>?
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Marketing Checklist for Creators

## **25 Creative Ways to Elevate Your Community Strategy with Aspen’s QR Code Distribution**

Web3 moves fast, making it crucial to stay ahead of the curve and engage your audiences in innovative ways. Aspen’s QR code NFT distribution offers a unique opportunity to connect with your community and boost your brand with all the perks of D2C marketing!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

These days, there’s nowhere you *can’t* put a QR code however — to kickstart your brainstorm, we've compiled a list of 25 creative ways you can use QR code NFT distribution to elevate your community strategy.

1. **Event tickets** Transform your event tickets into NFTs and provide attendees with QR codes for easy access or take it one step further and grant NFT ticket holders with day-of-show perks or early access to show footage like [Steinza.](https://aspenft.io/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t)

2. **Merchandise** Print QR codes on your branded merchandise, like t-shirts or hats, incentivizing fans to purchase your merch line with utility-backed NFTs.

3. **Album covers** Embed QR codes on your album covers or posters to unlock exclusive content or fan experiences.

4. **Giveaways** Host a giveaway on social media, offering limited-edition NFTs to lucky participants who scan the QR code.

5. **Guerilla Marketing Efforts** Integrate QR codes into a wheatpaste or physical advertising campaign, allowing passersby to claim NFTs and engage with your work.

6. **Scavenger hunts** Organize a city-wide scavenger hunt, hiding QR codes at various locations for fans to discover and claim exclusive NFT rewards.

7. **Virtual reality** Place QR codes within virtual reality environments, offering users a chance to claim NFTs and enhance their experience.

8. **Live Streams** Host a live mint party for your collection drop and display QR codes for the first ten minutes, rewarding engaged community members with access to a bonus NFT.

9. Fan clubs or Rewards Programs Offer exclusive NFTs to members of your fan club as a perk for their loyalty and support.

10. **Collaborations** Partner with other creators to develop co-branded NFTs, using QR codes to cross-promote and expand both communities.

11. **Art galleries** Got an upcoming show or heard your prints were being showcased in your local coffee shop? Be sure to add QR codes to your piece descriptions, allowing onlookers to claim NFTs as a digital extension of the display or exhibit.

12. **Pop-up shops** Work closely with retail? Ape in on a pop-up shop or wholesale partnership opportunity and use QR codes on branded merch to offer exclusive NFTs to purchasers.

13. **Trade shows** Attract attention at industry events by offering QR code-enabled NFTs as an invitation to an afterparty or as a pass to join a beta program.

14. **Workshops** Conduct educational workshops for your area of expertise and share QR codes with attendees for exclusive NFT-based resources.

15. **Loyalty rewards** Integrate QR code NFTs into a tiered loyalty rewards program, incentivizing repeat customers.

16. **Business cards** Add QR codes to your business cards, providing recipients with access to your NFT portfolio.

17. **Augmented reality** Leverage augmented reality technology to overlay QR codes in physical spaces, creating interactive NFT experiences.

18. **Podcasts** Promote QR codes during your podcast, offering listeners the chance to claim NFTs related to the episode's content.

19. **Influencer marketing** Collaborate with influencers to promote your QR code-enabled NFTs to their audience.

20. **Film screenings** Offer QR code NFTs at film screenings to provide exclusive behind-the-scenes content or limited-edition artwork.

21. **E-books** Add QR codes to your e-books, allowing readers to claim NFTs that complement the story.

22. **Webinars** Share QR codes with your webinar attendees, providing exclusive NFTs as a thank you for their participation or as a free pass to your next event.

23. **Video games** Integrate QR codes into your video game, offering players the opportunity to claim exclusive in-game assets or perks.

24. **Newsletter** Incorporate QR codes into your newsletter, giving subscribers access to exclusive NFT content or discounts.

25. **Social media stories** Share QR codes via your social media stories, creating time-sensitive NFT drops that generate excitement and urgency.

QR code NFT distribution provides a wealth of opportunities for creators to engage with their communities and enhance their brand in innovative ways. By integrating QR codes into various aspects of your creative endeavors, you can build excitement, strengthen loyalty, and expand your audience.&nbsp;

Embrace the potential of QR code NFT distribution and watch as your community strategy reaches new heights in the ever-evolving digital world.&nbsp;

Remember, the only limit to the ways you can leverage QR codes is your imagination. So, get creative and explore the endless possibilities for connecting with your fans and growing your brand.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>25 Creative Ways to Elevate Your Community Strategy with Aspen’s QR Code Distribution</h2>
Web3 moves fast, making it crucial to stay ahead of the curve and engage your audiences in innovative ways. Aspen’s QR code NFT distribution offers a unique opportunity to connect with your community and boost your brand with all the perks of D2C marketing!
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
These days, there’s nowhere you can’t put a QR code however — to kickstart your brainstorm, we've compiled a list of 25 creative ways you can use QR code NFT distribution to elevate your community strategy.
<ol>
<li>
Event tickets Transform your event tickets into NFTs and provide attendees with QR codes for easy access or take it one step further and grant NFT ticket holders with day-of-show perks or early access to show footage like <a href="https://aspenft.io/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza.</a>
</li>
<li>
Merchandise Print QR codes on your branded merchandise, like t-shirts or hats, incentivizing fans to purchase your merch line with utility-backed NFTs.
</li>
<li>
Album covers Embed QR codes on your album covers or posters to unlock exclusive content or fan experiences.
</li>
<li>
Giveaways Host a giveaway on social media, offering limited-edition NFTs to lucky participants who scan the QR code.
</li>
<li>
Guerilla Marketing Efforts Integrate QR codes into a wheatpaste or physical advertising campaign, allowing passersby to claim NFTs and engage with your work.
</li>
<li>
Scavenger hunts Organize a city-wide scavenger hunt, hiding QR codes at various locations for fans to discover and claim exclusive NFT rewards.
</li>
<li>
Virtual reality Place QR codes within virtual reality environments, offering users a chance to claim NFTs and enhance their experience.
</li>
<li>
Live Streams Host a live mint party for your collection drop and display QR codes for the first ten minutes, rewarding engaged community members with access to a bonus NFT.
</li>
<li>
Fan clubs or Rewards Programs Offer exclusive NFTs to members of your fan club as a perk for their loyalty and support.
</li>
<li>
Collaborations Partner with other creators to develop co-branded NFTs, using QR codes to cross-promote and expand both communities.
</li>
<li>
Art galleries Got an upcoming show or heard your prints were being showcased in your local coffee shop? Be sure to add QR codes to your piece descriptions, allowing onlookers to claim NFTs as a digital extension of the display or exhibit.
</li>
<li>
Pop-up shops Work closely with retail? Ape in on a pop-up shop or wholesale partnership opportunity and use QR codes on branded merch to offer exclusive NFTs to purchasers.
</li>
<li>
Trade shows Attract attention at industry events by offering QR code-enabled NFTs as an invitation to an afterparty or as a pass to join a beta program.
</li>
<li>
Workshops Conduct educational workshops for your area of expertise and share QR codes with attendees for exclusive NFT-based resources.
</li>
<li>
Loyalty rewards Integrate QR code NFTs into a tiered loyalty rewards program, incentivizing repeat customers.
</li>
<li>
Business cards Add QR codes to your business cards, providing recipients with access to your NFT portfolio.
</li>
<li>
Augmented reality Leverage augmented reality technology to overlay QR codes in physical spaces, creating interactive NFT experiences.
</li>
<li>
Podcasts Promote QR codes during your podcast, offering listeners the chance to claim NFTs related to the episode's content.
</li>
<li>
Influencer marketing Collaborate with influencers to promote your QR code-enabled NFTs to their audience.
</li>
<li>
Film screenings Offer QR code NFTs at film screenings to provide exclusive behind-the-scenes content or limited-edition artwork.
</li>
<li>
E-books Add QR codes to your e-books, allowing readers to claim NFTs that complement the story.
</li>
<li>
Webinars Share QR codes with your webinar attendees, providing exclusive NFTs as a thank you for their participation or as a free pass to your next event.
</li>
<li>
Video games Integrate QR codes into your video game, offering players the opportunity to claim exclusive in-game assets or perks.
</li>
<li>
Newsletter Incorporate QR codes into your newsletter, giving subscribers access to exclusive NFT content or discounts.
</li>
<li>
Social media stories Share QR codes via your social media stories, creating time-sensitive NFT drops that generate excitement and urgency.
</li>
</ol>
QR code NFT distribution provides a wealth of opportunities for creators to engage with their communities and enhance their brand in innovative ways. By integrating QR codes into various aspects of your creative endeavors, you can build excitement, strengthen loyalty, and expand your audience. 
Embrace the potential of QR code NFT distribution and watch as your community strategy reaches new heights in the ever-evolving digital world. 
Remember, the only limit to the ways you can leverage QR codes is your imagination. So, get creative and explore the endless possibilities for connecting with your fans and growing your brand.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

with Aspen’s QR Code Distribution

25 Creative Ways to Elevate Your Community Strategy 

## **What's a Marketing Drop? Exploring Aspen's Minting Engine**

As the world of web3 continues to evolve, creators are constantly on the lookout for innovative ways to stand out and generate revenue. In this post, we'll dive into Aspen's Marketing Drop, a powerful feature of the Aspen Minting Engine that provides a unique solution for creators to bring their projects to life and reach new members.&nbsp;

Buckle up as we explore the ins and outs of Marketing Drops and how they can help elevate your Web3 presence.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **The Power of Marketing Drops**

Marketing Drops take your projects to the next level by enabling you to create innovative distribution strategies utilizing both claim links and QR codes. They allow you to expand past conventional web3 marketing techniques, helping you connect with your audience (or reach new members!) in new and creative ways.

With Marketing Drops, you can place QR codes at events, on merchandise, or across the metaverse, giving you a fresh and engaging approach to reach potential collectors. Moreover, you can integrate your drops with email, guerrilla, and VR/AR marketing strategies, ensuring your project or brand leaves a lasting impression.

### **The Game Changer: Marketing Drops in the Web3 Ecosystem**

Marketing Drops are a net new addition to the Web3 ecosystem, transforming the way NFTs are perceived and utilized.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

Instead of simply being products-for-sale, Marketing Drops turn NFTs into engaging tools that have the power to capture new audiences and drive community engagement.

By replacing one-way messaging with meaningful content and utility, Marketing Drops allow creators to build deeper connections with their community, fostering loyalty and long-term growth.&nbsp;

This innovative approach opens up a world of possibilities for creators to engage, entertain, and empower their audiences in Web3.

### **Supercharging Marketing Mints with Storefronts**

Aspen's Marketing Mints are further powered by storefronts, which allow you to create, market, distribute, and sell your creations to the members of your community. Whether you're just starting out or already established in the Web3 space, having a well-designed storefront is vital to your online presence.

Customize your storefront with your branding, create advertising sections with custom call-to-actions, and even run your own aggregated marketplace. With Aspen, scaling your project has never been easier.

Aspen's Marketing Drop and Minting Engine offer an unparalleled solution for creators looking to make waves in the Web3 space. By leveraging the power of innovative distribution strategies, QR codes, and customizable storefronts, you can take your project to new heights and ensure you stay ahead of the curve.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>What's a Marketing Drop? Exploring Aspen's Minting Engine</h2>
As the world of web3 continues to evolve, creators are constantly on the lookout for innovative ways to stand out and generate revenue. In this post, we'll dive into Aspen's Marketing Drop, a powerful feature of the Aspen Minting Engine that provides a unique solution for creators to bring their projects to life and reach new members. 
Buckle up as we explore the ins and outs of Marketing Drops and how they can help elevate your Web3 presence.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3>The Power of Marketing Drops</h3>
Marketing Drops take your projects to the next level by enabling you to create innovative distribution strategies utilizing both claim links and QR codes. They allow you to expand past conventional web3 marketing techniques, helping you connect with your audience (or reach new members!) in new and creative ways.
With Marketing Drops, you can place QR codes at events, on merchandise, or across the metaverse, giving you a fresh and engaging approach to reach potential collectors. Moreover, you can integrate your drops with email, guerrilla, and VR/AR marketing strategies, ensuring your project or brand leaves a lasting impression.
<h3>The Game Changer: Marketing Drops in the Web3 Ecosystem</h3>
Marketing Drops are a net new addition to the Web3 ecosystem, transforming the way NFTs are perceived and utilized.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
Instead of simply being products-for-sale, Marketing Drops turn NFTs into engaging tools that have the power to capture new audiences and drive community engagement.
By replacing one-way messaging with meaningful content and utility, Marketing Drops allow creators to build deeper connections with their community, fostering loyalty and long-term growth. 
This innovative approach opens up a world of possibilities for creators to engage, entertain, and empower their audiences in Web3.
<h3>Supercharging Marketing Mints with Storefronts</h3>
Aspen's Marketing Mints are further powered by storefronts, which allow you to create, market, distribute, and sell your creations to the members of your community. Whether you're just starting out or already established in the Web3 space, having a well-designed storefront is vital to your online presence.
Customize your storefront with your branding, create advertising sections with custom call-to-actions, and even run your own aggregated marketplace. With Aspen, scaling your project has never been easier.
Aspen's Marketing Drop and Minting Engine offer an unparalleled solution for creators looking to make waves in the Web3 space. By leveraging the power of innovative distribution strategies, QR codes, and customizable storefronts, you can take your project to new heights and ensure you stay ahead of the curve.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Exploring Aspen's Minting Engine

What is a Marketing Drop? 

## **Introducing Standard Mints on Aspen: Supercharge Your Success with No-Code Tools**

### Unlock Opportunity with Aspen's Revolutionary Minting Toolkit

Aspen is committed to providing creators with the tools *and* flexibility they need to succeed in web3. Offering both Standard and <a target="_blank" rel="noopener" href="/blog/what-s-a-marketing-drop">Marketing Mints</a>, we're giving Creators more options and opportunities to generate revenue. This article focuses on the power and potential of Standard Mints — but if you’re looking for other innovative distribution strategies to engage your community, Aspen's marketing toolkit caters to a wide range of creative visions.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

The wide world of web3 has come a long way since the 10k PFP trading hype, and even traditional creators like [Steinza](/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t) have discovered the untapped potential of generating revenue in places where Web2 simply couldn't reach.&nbsp;

Aspen is now taking the game to the next level with the release of our Creator-centric platform, including Standard Drops. With no-code tools, unparalleled versatility, and cutting-edge features, Aspen makes it easier than ever for artists and creators to harness the power of web3.

Let’s dive in

### **Custom Smart Contracts: Mint in Minutes**

 Aspen's supercharged no-code tools enable you to create a custom smart contract in just a matter of minutes. With our world-class tooling, your mint can be as straightforward or advanced as you want it to be. This means that you can focus on the creative aspect of your work without getting bogged down by technical complexities; all without signing ownership of your smart contract over to a marketplace.

### **Multimedia Capabilities: Mint Beyond Images**

 Aspen's multimedia capabilities elevate the creative possibilities for Creators by allowing them to mint not only images but also music, video, and other multimedia items as NFTs.&nbsp;

This enables artists to expand their horizons and explore new ways to express themselves, engage with their audience, and generate revenue through various forms of digital art. From musicians to filmmakers, graphic designers to animators — and everyone in between — Aspen's multimedia support empowers Creators to bring their visions to life in the ever-expanding world of web3.

### **Multi-Chain Minting for Greater Flexibility**

 One of the most significant challenges Creators face when planning a mint is the limitations of a single blockchain. Aspen's minting toolkit eliminates this obstacle by offering multi-chain minting, allowing you to tap into different blockchains, ensuring that you have the flexibility you need to maximize your digital art's exposure and revenue generation.

Currently, Aspen supports projects across Ethereum, Polygon, Palm and Canto.&nbsp;

### **First-to-Market IP Solution: NFTs with On-Chain Terms and Conditions**

 With over a decade of work at the intersection of blockchain and legal technology, our team understands the importance of intellectual property protection for Creators. That's why we've developed a first-to-market IP solution that enables Creators to attach customizable, on-chain terms and conditions to their NFTs.&nbsp;

This innovative feature allows artists to define the rights and usage guidelines for their work, giving them the peace of mind that their creations are protected and used according to their wishes. With Aspen's on-chain terms and conditions, Creators can maintain control over their intellectual property while fostering a healthy ecosystem for digital art and content.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### **Phased Distribution with Allowlists**

 Aspen's allowlist tools are designed to integrate seamlessly into your go-to-market campaigns and community-building initiatives. This powerful feature allows you to reward early adopters, foster loyalty among your audience, and create a sense of exclusivity that boosts demand for your creations.&nbsp;

By implementing phased distribution and offering exclusive access to your NFTs for select groups, you can build anticipation, generate buzz, and establish a strong foundation for your web3 community. With Aspen's allowlists, you have the tools you need to strategically launch your digital art and maximize its impact in the ever-evolving web3 landscape.

### **Automated Scheduling: Streamline Your Drops**

 Managing the release of your digital art can be time-consuming and complex. With Aspen's automated scheduling feature, you can set up your releases ahead of time and let our platform do the heavy lifting for you.&nbsp;

Whether you have multiple drops lined up or you want to keep your fans engaged with regular releases, automated scheduling ensures that your creations hit the market at the perfect time. If you can schedule a Slack message or an email, why not your NFTs?

### **Primary and Royalty Revenue Splitting Across Multiple Wallets**

 Web3 projects are often a collaborative and collective effort, which is why we've implemented primary and royalty revenue splitting across any number of wallets. Using Aspen’s Creator Platform, split or share revenue fairly and transparently, whether it's with a co-creator, a platform, or a charity. Say goodbye to complicated revenue-sharing agreements and enjoy seamless, hassle-free transactions at the click of a few buttons.

### **Embrace the Future of Web3 with Aspen**

 Starting with Standard Drops, Aspen is revolutionizing the way Creators build brands and businesses in web3. Our no-code tools, multimedia capabilities, multi-chain minting, on-chain terms and conditions, phased distribution, automated scheduling, and revenue splitting features make it easy for artists and creators of all kinds to generate revenue and engage their audience in the rapidly growing creator economy.

Plan your next drop with <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Aspen</a> now and unlock your full earning potential!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Introducing Standard Mints on Aspen: Supercharge Your Success with No-Code Tools</h2>
<h3> Unlock Opportunity with Aspen's Revolutionary Minting Toolkit</h3>
Aspen is committed to providing creators with the tools and flexibility they need to succeed in web3. Offering both Standard and <a target="_blank" rel="noopener" href="/blog/what-s-a-marketing-drop">Marketing Mints</a>, we're giving Creators more options and opportunities to generate revenue. This article focuses on the power and potential of Standard Mints — but if you’re looking for other innovative distribution strategies to engage your community, Aspen's marketing toolkit caters to a wide range of creative visions.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
The wide world of web3 has come a long way since the 10k PFP trading hype, and even traditional creators like <a href="/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza</a> have discovered the untapped potential of generating revenue in places where Web2 simply couldn't reach. 
Aspen is now taking the game to the next level with the release of our Creator-centric platform, including Standard Drops. With no-code tools, unparalleled versatility, and cutting-edge features, Aspen makes it easier than ever for artists and creators to harness the power of web3.
Let’s dive in
<h3>Custom Smart Contracts: Mint in Minutes</h3>
 Aspen's supercharged no-code tools enable you to create a custom smart contract in just a matter of minutes. With our world-class tooling, your mint can be as straightforward or advanced as you want it to be. This means that you can focus on the creative aspect of your work without getting bogged down by technical complexities; all without signing ownership of your smart contract over to a marketplace.
<h3>Multimedia Capabilities: Mint Beyond Images</h3>
 Aspen's multimedia capabilities elevate the creative possibilities for Creators by allowing them to mint not only images but also music, video, and other multimedia items as NFTs. 
This enables artists to expand their horizons and explore new ways to express themselves, engage with their audience, and generate revenue through various forms of digital art. From musicians to filmmakers, graphic designers to animators — and everyone in between — Aspen's multimedia support empowers Creators to bring their visions to life in the ever-expanding world of web3.
<h3>Multi-Chain Minting for Greater Flexibility</h3>
 One of the most significant challenges Creators face when planning a mint is the limitations of a single blockchain. Aspen's minting toolkit eliminates this obstacle by offering multi-chain minting, allowing you to tap into different blockchains, ensuring that you have the flexibility you need to maximize your digital art's exposure and revenue generation.
Currently, Aspen supports projects across Ethereum, Polygon, Palm and Canto. 
<h3>First-to-Market IP Solution: NFTs with On-Chain Terms and Conditions</h3>
 With over a decade of work at the intersection of blockchain and legal technology, our team understands the importance of intellectual property protection for Creators. That's why we've developed a first-to-market IP solution that enables Creators to attach customizable, on-chain terms and conditions to their NFTs. 
This innovative feature allows artists to define the rights and usage guidelines for their work, giving them the peace of mind that their creations are protected and used according to their wishes. With Aspen's on-chain terms and conditions, Creators can maintain control over their intellectual property while fostering a healthy ecosystem for digital art and content.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>Phased Distribution with Allowlists</h3>
 Aspen's allowlist tools are designed to integrate seamlessly into your go-to-market campaigns and community-building initiatives. This powerful feature allows you to reward early adopters, foster loyalty among your audience, and create a sense of exclusivity that boosts demand for your creations. 
By implementing phased distribution and offering exclusive access to your NFTs for select groups, you can build anticipation, generate buzz, and establish a strong foundation for your web3 community. With Aspen's allowlists, you have the tools you need to strategically launch your digital art and maximize its impact in the ever-evolving web3 landscape.
<h3>Automated Scheduling: Streamline Your Drops</h3>
 Managing the release of your digital art can be time-consuming and complex. With Aspen's automated scheduling feature, you can set up your releases ahead of time and let our platform do the heavy lifting for you. 
Whether you have multiple drops lined up or you want to keep your fans engaged with regular releases, automated scheduling ensures that your creations hit the market at the perfect time. If you can schedule a Slack message or an email, why not your NFTs?
<h3>Primary and Royalty Revenue Splitting Across Multiple Wallets</h3>
 Web3 projects are often a collaborative and collective effort, which is why we've implemented primary and royalty revenue splitting across any number of wallets. Using Aspen’s Creator Platform, split or share revenue fairly and transparently, whether it's with a co-creator, a platform, or a charity. Say goodbye to complicated revenue-sharing agreements and enjoy seamless, hassle-free transactions at the click of a few buttons.
<h3>Embrace the Future of Web3 with Aspen</h3>
 Starting with Standard Drops, Aspen is revolutionizing the way Creators build brands and businesses in web3. Our no-code tools, multimedia capabilities, multi-chain minting, on-chain terms and conditions, phased distribution, automated scheduling, and revenue splitting features make it easy for artists and creators of all kinds to generate revenue and engage their audience in the rapidly growing creator economy.
Plan your next drop with <a target="_blank" rel="noopener" href="https://app.aspenft.io/">Aspen</a> now and unlock your full earning potential!
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Supercharge Your Success with No-Code Tools

Introducing Standard Mints

## **New Chain Unlocked: Introducing Canto on Aspen**

<img width="650" height="372" src="/uploads/canto-so-hot-right-now.png" />

If you spend any time on crypto twitter, you’re probably with us when we say: our feeds have been taken over. \#Canto is, as best said by Mugatu, “so hot right now” and is quite literally everywhere we look.

If you’re just catching up, here’s the basics: in early 2023, Canto tokens surged, shooting from just over $0.07 on Jan. 1 to over $0.46 — a rally of over 700% — a month later. [Decrypt](https://decrypt.co/resources/what-is-canto-the-token-that-rallied-700-in-a-month) covered the spike in activity after venture fund [Variant](https://variant.fund/) had invested in a position of unknown size in Canto.

### **Okay so what’s the noise all about?**

Canto is a permissionless, layer-1 blockchain that runs the [Ethereum Virtual Machine](https://cointelegraph.com/news/what-is-an-ethereum-virtual-machine-evm-and-how-does-it-work). It is part of the [Cosmos network](https://decrypt.co/resources/cosmos) of blockchains, apps, and services and it offers a native stablecoin called NOTE.&nbsp;

Canto developers promote the ecosystem as “built to deliver on the promise of DeFi,” which it works to do by centering itself as a choice execution layer for original development work and by offering unique incentives for the development of DeFi protocols.&nbsp;

What it lacks in technical innovation (Canto is built with mainly ‘off-the-shelf’ open-source components) it makes up for in cultural and socioeconomic contributions, incentivizing funding for public goods and developer activity on the network. In support of its ethos, Canto’s decentralized exchange, lending market, and unit of account (NOTE) operate as public utility protocols or, free public infrastructure.

Web3 proponents have taken notice; the number of Canto users more than doubled between December 2022 and late January 2023. After marketplaces put Creators’ royalties in limbo for months, market participants got a real feel for the power that comes with centralization — and what that can do to their pockets.&nbsp;

### **Introducing Canto on Aspen**

<img width="1200" height="630" src="/images/blog/Canto-Reveal.png" />

NFTs and the web3 creator economy have undoubtedly unlocked numerous monetization opportunities for artists, musicians, and creators of all types, popularizing the sentiment that anyone can tap into new audiences and deliver utility, membership or even just delight to communities worldwide with some focused ambition and an internet connection.&nbsp;

But as we’ve seen, making money in web3 isn’t as easy as the bull market’s WAGMI threads led many to believe, citing ‘hard work’ and ‘good vibes’ as the recipe for success and tickets to financial freedom.&nbsp;

The combination of the bear market, rising inflation and a decrease in remote work opportunities as a result of loosening pandemic restrictions have taken Creators from&nbsp;

<img width="1518" height="464" src="/uploads/canto-quote.png" />

To&nbsp;

<img width="1016" height="442" src="/uploads/canto-tweet.png" />

Real fast.&nbsp;

Pair that with marketplaces protecting their own bottom line to weather the market downturn, transforming into pro-trader paradises that limit both possibilities and protections for the group most capable of pushing web3 ahead: Creators.

Here’s the deal: Utility isn’t free.&nbsp;

Aspen is the new home for Creators looking to build and grow their revenue with industry-leading creation, marketing and distribution tools. &nbsp;And starting today, Creators can use Aspen to launch collections on Canto. &nbsp;

If you’re interested in launching a collection on Canto (or elsewhere) [drop us a line and get in touch.](mailto:hello@aspenft.io)

<h2>New Chain Unlocked: Introducing Canto on Aspen</h2>
<img width="650" height="372" src="/uploads/canto-so-hot-right-now.png" />
If you spend any time on crypto twitter, you’re probably with us when we say: our feeds have been taken over. #Canto is, as best said by Mugatu, “so hot right now” and is quite literally everywhere we look.
If you’re just catching up, here’s the basics: in early 2023, Canto tokens surged, shooting from just over $0.07 on Jan. 1 to over $0.46 — a rally of over 700% — a month later. <a href="https://decrypt.co/resources/what-is-canto-the-token-that-rallied-700-in-a-month">Decrypt</a> covered the spike in activity after venture fund <a href="https://variant.fund/">Variant</a> had invested in a position of unknown size in Canto.
<h3>Okay so what’s the noise all about?</h3>
Canto is a permissionless, layer-1 blockchain that runs the <a href="https://cointelegraph.com/news/what-is-an-ethereum-virtual-machine-evm-and-how-does-it-work">Ethereum Virtual Machine</a>. It is part of the <a href="https://decrypt.co/resources/cosmos">Cosmos network</a> of blockchains, apps, and services and it offers a native stablecoin called NOTE. 
Canto developers promote the ecosystem as “built to deliver on the promise of DeFi,” which it works to do by centering itself as a choice execution layer for original development work and by offering unique incentives for the development of DeFi protocols. 
What it lacks in technical innovation (Canto is built with mainly ‘off-the-shelf’ open-source components) it makes up for in cultural and socioeconomic contributions, incentivizing funding for public goods and developer activity on the network. In support of its ethos, Canto’s decentralized exchange, lending market, and unit of account (NOTE) operate as public utility protocols or, free public infrastructure.
Web3 proponents have taken notice; the number of Canto users more than doubled between December 2022 and late January 2023. After marketplaces put Creators’ royalties in limbo for months, market participants got a real feel for the power that comes with centralization — and what that can do to their pockets. 
<h3>Introducing Canto on Aspen</h3>
<img width="1200" height="630" src="/images/blog/Canto-Reveal.png" />
NFTs and the web3 creator economy have undoubtedly unlocked numerous monetization opportunities for artists, musicians, and creators of all types, popularizing the sentiment that anyone can tap into new audiences and deliver utility, membership or even just delight to communities worldwide with some focused ambition and an internet connection. 
But as we’ve seen, making money in web3 isn’t as easy as the bull market’s WAGMI threads led many to believe, citing ‘hard work’ and ‘good vibes’ as the recipe for success and tickets to financial freedom. 
The combination of the bear market, rising inflation and a decrease in remote work opportunities as a result of loosening pandemic restrictions have taken Creators from 
<img width="1518" height="464" src="/uploads/canto-quote.png" />
To 
<img width="1016" height="442" src="/uploads/canto-tweet.png" />
Real fast. 
Pair that with marketplaces protecting their own bottom line to weather the market downturn, transforming into pro-trader paradises that limit both possibilities and protections for the group most capable of pushing web3 ahead: Creators.
Here’s the deal: Utility isn’t free. 
Aspen is the new home for Creators looking to build and grow their revenue with industry-leading creation, marketing and distribution tools.  And starting today, Creators can use Aspen to launch collections on Canto.  
If you’re interested in launching a collection on Canto (or elsewhere) <a href="mailto:hello@aspenft.io">drop us a line and get in touch.</a>

New Chain Unlocked

Introducing Canto

## **Your guide to a successful web3 mint**

Congratulations! You’ve decided to launch an NFT collection. Now what?

Launching a web3 digital collectibles or NFT project is a powerful tool for creators looking to raise funds, build communities, and create markets for their work. By minting your own tokens on a Creator-focused platform, you can tap into the power of the blockchain and create new opportunities for yourself, your brand or your business.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Don’t get tangled in web3 jargon**

A web3 mint and an e-commerce product launch are quite similar in that they both involve planning, execution, and engagement with a target audience to sell a product.&nbsp;

When a brand or entrepreneur launches a new product, they strategize the launch with design, marketing, communications and product teams to identify the best opportunities to engage with potential customers and generate interest and excitement. The goal (and the process!) is not much different for web3 Creators dropping a new NFT collection.&nbsp;

While navigating buzzwords like transaction hash and metadata can feel intimidating if you’re new to web3, visualizing your mint as if you’re launching a new product can help keep you on track and focused on maximizing your results. If you’re a veteran, our only advice here is to not get distracted by what’s taking over crypto twitter and stay focused on&nbsp; hitting your targets.

### **Steps to Minting Success**

In this guide, we will provide you with the key steps and insights you need to plan and execute a successful web3 mint. We will cover topics such as identifying your goals and objectives, choosing the right platform, planning your minting strategy, engaging with the community, and being prepared for challenges.&nbsp;

By following the steps outlined in this guide, you can execute a successful web3 mint that helps you to achieve your project’s goals and objectives.

So let’s start there:

### **Identify your goals and objectives**

Before you begin to plan a new project — it’s imperative to know what you want to achieve. Do you want to raise funds to scale your business? Do you want to build a community around a specific cause? Do you want to increase community engagement by incentivizing active participation? Identifying your goals and objectives will help you to focus your efforts to execute a successful mint. If you don’t have a clear objective yet, spend some time reviewing our list of the 10 most popular goals of NFT projects below

* Generate brand or project awareness by offering NFTs with high-value utility to garner interest
* Mobilize a web2 cause-based community into web3
* Provide unique, collectible or 1 of 1 items to your fans or supporters
* Offer rewards and/or incentives to your community for engagement
* Enable fans to access exclusive content or experiences
* Provide a way for supporters to show their support and affiliation with your brand
* Create a way for collectors to contribute to the development of the project&nbsp;
* Enable your community to own a piece of their favorite project
* Provide an innovative way for customers to connect their digital and physical brand experiences
* Monetize branded content by providing access tokens via NFTs

Note, a number of these goals work with pre-existing communities.

### **Choose the right project type**

Now that you have a clearly defined goal, it’s time to determine what kind of NFTs you want to create. This will largely be determined by your medium if you’re an artist. Brands and non-art based projects should choose an NFT type that can help them achieve the goals of their project without overcomplicating the process or experience for their target audience.&nbsp;

Here are a few examples of different NFT types and the projects and communities with which they are most compatible.

* **Collectibles** Digital collectibles are unique digital assets that can be collected and traded, similar to physical collectibles such as trading cards or stamps. These are great for projects involving gamification or social networking elements, intending to utilize Swap programs or who want to encourage community members to interact with each other.

* **Digital Art** Illustrators, animators, videographers, this one's for you. Physical artists have also experimented with creating digital representations of their sketch, painting and sculpture work and attaching them to NFTs. Digital Art NFTs are a great choice for artists looking to scale awareness for their work, connect directly with fans and as a revenue stream to support their creative processes — all while protecting their personal IP made possible by Aspen’s legal plug-in.

* **Generative Art** Do you work at the intersection of art and AI? Generative Art NFTs can be generated by using algorithms, machine learning models, or other computational processes to automatically generate art. This can be done by writing code that creates images, audio, or other forms of digital media based on certain inputs or rules. For example, an artist could create a program that generates a unique piece of music every time it is run, or a tool that creates an abstract image based on a user's input. Generative art is a powerful option for web3 artists looking to explore new creative possibilities and create unique, one-of-a-kind works of art. If you are an artist interested in finding out more about generative art, learn more [here.](/blog/how-to-create-generative-art-using-ai)

* **Gaming Items** If you don’t already have a game or gaming elements within your project or brand portfolio — we don’t recommend creating a game just to use gaming NFTs. That being said, if your project is gaming-centric, NFTs can be a great way to generate additional revenue while providing elevated gameplay opportunities for users.

* **Digital Ticket Stubs and Moments** Musicians, comedians and other live performance artists aren’t the only groups who can use NFTs as passes. Sports teams, theater groups, non-profits or other event-centric organizations can use NFTs to represent virtual tickets to live or recorded events or offer limited edition NFTs that unlock access to special experiences, such as backstage access, meet-and-greets or even drink tickets for a bar event. Recently, [Steinza](/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t) used Aspen to grant his concert-goers an NFT that contained a digital version of his Nashville performance and granted them a spot on his allowlist for the concert memories mint.&nbsp;

* **Choose the right platform** Now that you have a clear project goal and format decided, it’s time to begin researching minting and marketplace platforms that can best support your team and project as you work to meet your targets.

There are a few key factors that any web3 Creator should consider when choosing which non-fungible token (NFT) platform to launch their project on. These include:

### **Compatibility with the creator's desired blockchain**

It's important to ensure that the NFT platform you select is compatible with the blockchain that you intend to use for your project. Some NFT platforms may only support certain blockchains, such as Ethereum, while others may support multiple blockchains. Aspen currently supports Ethereum, Polygon, Canton and Palm.

### **Fees and Costs**

It's important to understand the fees and costs associated with using different NFT platforms, as these can vary significantly. This includes transaction fees, listing fees, and other building or transacting costs that your project may incur based on collection size and minting phases. It's also worth considering whether the platform offers any discounts or incentives for creators.

### **Ease of Use**

Before deciding, contact your top three choices for a demo to understand the level of technical expertise needed to use each platform. Ask questions about the process of creating and selling NFTs as well as the options you have to customize and brand your project’s collection page. A platform that is easy to use and navigate will likely be more attractive to both creators and collectors.

### **Creator Rights and Royalties**

As many marketplaces move to zero or optional royalties, make sure you select a platform that supports Creator royalties and has policies in place that protect your ability to generate revenue from secondary sales. If you’re wondering, royalties will always be protected on Aspen — we’re where web3 Creators make money, because we know providing utility isn’t free. Most NFT platforms will have information about their royalty policies available on their websites, often in their terms of service or FAQ sections; research the platform's website to find an updated copy of their policies. After reviewing a platform’s Royalties Policy and any related social media posts or customer support articles, be sure to check online forums and communities and reach out to other creators directly to learn more about others’ experiences in navigating royalty payments and protections across different platforms.

### **Contractual Obligations and Collection Terms and Conditions**

Web3 collectibles are at a crucial intersection as they grow beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the technology powering next-generation digital asset ownership. To date, many Creators, musicians, brands and content houses have been limited in their ability to pursue commercial NFT opportunities due to a glaring roadblock: most NFT smart contracts are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty. Aspen’s integrated, customizable and on-chain terms and conditions alleviate IP pain points for the ecosystem, unlocking unprecedented utility opportunities for the owners of legally protected IP. If you are interested in creating an NFT collection that involves protected IP, read about how [National Lampoon brought their famed IP into web3 with Aspen](/blog/national-lampoon-selects-aspen-to-power-nft-strategy).

### **Community and Support**

Consider the size and activity of the platform's community and transaction volume as well as the level of support available to new creator partners. A platform with a large and active community can help to drive awareness and sales of your collection, while reliable customer success is valuable if you are new to the process or are working with a distributed team who may have questions throughout the creation and minting processes.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### **Marketability and visibility**

Last but not least, consider the overall marketability and visibility of the platform — including the reach of the platform's marketing efforts and the platform's reputation within the web3 community. A platform with a strong market presence and reputation can help to drive sales and interest in your project while ensuring your audience does not encounter unnecessary difficulty during the mint.&nbsp;

There are many different platforms that you can use to create a web3 mint, each with its own strengths and weaknesses. It's important to choose a platform that is well-suited to your project and your individual or teams’ working style — so take the time to research and compare the different options before making a decision.

### **Plan your minting strategy**

You’re getting close! Now that you have decided on a platform, it's time to plan your minting strategy. This involves deciding on the total number of tokens you want to mint, the price of each token, the token utility and the timeline for the mint. To maximize your results, use your project goals and NFT types from Steps 1 and 2 to help inform your collection size, utility and pricing. While it can be tempting to launch a large collection or attach a high price tag to generate more revenue — it's important to strike the right balance between providing enough tokens to meet actual demand while also ensuring that each token has definitive value to its eventual holder. Before finalizing pricing, ensure your collection is priced reasonably for your target audience based on age, income and geographic location demographics.

### **Engage with the community**

We may have spent a lot of time hammering out the details but, a successful web3 mint is not just about nailing the technical and strategic aspects of minting — you also need to find a community for your project! Setting up a Discord, Twitter, Instagram and Facebook presence or trying to convert web2 fans into web3 customers can be overwhelming — even for large brands and projects supported by marketing agencies let alone for solopreneurs and small teams. Start by defining what community means to your project and how that community can benefit from purchasing an NFT in your collection. Once those ideas have crystallized, identify where your target audience lives and plays on and offline and brainstorm opportunities to meet them in the spaces they already frequent. Not every project needs to have a presence on every social media platform — in fact, we don’t recommend they do! Growing an audience across multiple platforms requires a huge time investment which may not be feasible for every project or Creator. Commit to being visible and active only on the platforms and forums that your community uses often and values most.

### **Be prepared for challenges**

As with any project, there may be challenges and obstacles along the way. Some common challenges include:

### **Lack of awareness and visibility**

It can be difficult to get the word out about a new NFT collection, especially if the creator is just starting out. This can make it challenging to attract buyers and drive sales. If you find yourself struggling to reach your audience, re-evaluate your community strategy and connect with other web3 creators to solicit feedback and insights about your project.

### **Competition**

There is a lot of competition in the NFT market, which can make it difficult for new collections to stand out and attract attention, especially if they are relying on organic discovery rather than paid advertising to drive awareness. Ensure that your collection’s utility is directly beneficial to your desired buyers to help cut through the noise.

### **Technical challenges**

There can be a multitude of technical challenges involved in creating and selling NFTs and navigating a new sales platform. Choose a platform partner with a reputable customer success team and a robust resources library to avoid launch delays and to maximize customer experience for your buyers.

### **Setting the right price point**

Pricing strategy can be difficult! If you’re almost to the finish line but have been waiting to launch because you’re stuck crunching numbers, we can help!

Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community. By staying focused, persistent, and open to new ideas, you can overcome any challenges and create a successful web3 mint.

### **Ready, Set, Mint**

Congratulations on taking the first step towards creating a successful web3 mint! This exciting journey requires careful planning and execution in order to reach your goals and make your mark in web3.&nbsp;

By identifying your objectives, choosing the right project type and platform, crafting a minting strategy, engaging with the community, and being prepared for challenges, you can set yourself up to meet your organizational and financial targets. Whether you're looking to raise funds, build a community, or monetize your brand — launching a web3 digital asset collection offers endless and empowering possibilities for creators.

Follow the steps outlined in this guide and let your creativity shine as you launch a web3 mint that truly stands out. Welcome to your web3 future.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Your guide to a successful web3 mint</h2>
Congratulations! You’ve decided to launch an NFT collection. Now what?
Launching a web3 digital collectibles or NFT project is a powerful tool for creators looking to raise funds, build communities, and create markets for their work. By minting your own tokens on a Creator-focused platform, you can tap into the power of the blockchain and create new opportunities for yourself, your brand or your business. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
<h3>Don’t get tangled in web3 jargon</h3>
A web3 mint and an e-commerce product launch are quite similar in that they both involve planning, execution, and engagement with a target audience to sell a product. 
When a brand or entrepreneur launches a new product, they strategize the launch with design, marketing, communications and product teams to identify the best opportunities to engage with potential customers and generate interest and excitement. The goal (and the process!) is not much different for web3 Creators dropping a new NFT collection. 
While navigating buzzwords like transaction hash and metadata can feel intimidating if you’re new to web3, visualizing your mint as if you’re launching a new product can help keep you on track and focused on maximizing your results. If you’re a veteran, our only advice here is to not get distracted by what’s taking over crypto twitter and stay focused on  hitting your targets.
<h3>Steps to Minting Success</h3>
In this guide, we will provide you with the key steps and insights you need to plan and execute a successful web3 mint. We will cover topics such as identifying your goals and objectives, choosing the right platform, planning your minting strategy, engaging with the community, and being prepared for challenges. 
By following the steps outlined in this guide, you can execute a successful web3 mint that helps you to achieve your project’s goals and objectives.
So let’s start there:
<h3>Identify your goals and objectives</h3>
Before you begin to plan a new project — it’s imperative to know what you want to achieve. Do you want to raise funds to scale your business? Do you want to build a community around a specific cause? Do you want to increase community engagement by incentivizing active participation? Identifying your goals and objectives will help you to focus your efforts to execute a successful mint. If you don’t have a clear objective yet, spend some time reviewing our list of the 10 most popular goals of NFT projects below
<ul>
<li>Generate brand or project awareness by offering NFTs with high-value utility to garner interest</li>
<li>Mobilize a web2 cause-based community into web3</li>
<li>Provide unique, collectible or 1 of 1 items to your fans or supporters</li>
<li>Offer rewards and/or incentives to your community for engagement</li>
<li>Enable fans to access exclusive content or experiences</li>
<li>Provide a way for supporters to show their support and affiliation with your brand</li>
<li>Create a way for collectors to contribute to the development of the project </li>
<li>Enable your community to own a piece of their favorite project</li>
<li>Provide an innovative way for customers to connect their digital and physical brand experiences</li>
<li>Monetize branded content by providing access tokens via NFTs</li>
</ul>
Note, a number of these goals work with pre-existing communities.
<h3>Choose the right project type</h3>
Now that you have a clearly defined goal, it’s time to determine what kind of NFTs you want to create. This will largely be determined by your medium if you’re an artist. Brands and non-art based projects should choose an NFT type that can help them achieve the goals of their project without overcomplicating the process or experience for their target audience. 
Here are a few examples of different NFT types and the projects and communities with which they are most compatible.
<ul>
<li>
Collectibles Digital collectibles are unique digital assets that can be collected and traded, similar to physical collectibles such as trading cards or stamps. These are great for projects involving gamification or social networking elements, intending to utilize Swap programs or who want to encourage community members to interact with each other.
</li>
<li>
Digital Art Illustrators, animators, videographers, this one's for you. Physical artists have also experimented with creating digital representations of their sketch, painting and sculpture work and attaching them to NFTs. Digital Art NFTs are a great choice for artists looking to scale awareness for their work, connect directly with fans and as a revenue stream to support their creative processes — all while protecting their personal IP made possible by Aspen’s legal plug-in.
</li>
<li>
Generative Art Do you work at the intersection of art and AI? Generative Art NFTs can be generated by using algorithms, machine learning models, or other computational processes to automatically generate art. This can be done by writing code that creates images, audio, or other forms of digital media based on certain inputs or rules. For example, an artist could create a program that generates a unique piece of music every time it is run, or a tool that creates an abstract image based on a user's input. Generative art is a powerful option for web3 artists looking to explore new creative possibilities and create unique, one-of-a-kind works of art. If you are an artist interested in finding out more about generative art, learn more <a href="/blog/how-to-create-generative-art-using-ai">here.</a>
</li>
<li>
Gaming Items If you don’t already have a game or gaming elements within your project or brand portfolio — we don’t recommend creating a game just to use gaming NFTs. That being said, if your project is gaming-centric, NFTs can be a great way to generate additional revenue while providing elevated gameplay opportunities for users.
</li>
<li>
Digital Ticket Stubs and Moments Musicians, comedians and other live performance artists aren’t the only groups who can use NFTs as passes. Sports teams, theater groups, non-profits or other event-centric organizations can use NFTs to represent virtual tickets to live or recorded events or offer limited edition NFTs that unlock access to special experiences, such as backstage access, meet-and-greets or even drink tickets for a bar event. Recently, <a href="/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza</a> used Aspen to grant his concert-goers an NFT that contained a digital version of his Nashville performance and granted them a spot on his allowlist for the concert memories mint. 
</li>
<li>
Choose the right platform Now that you have a clear project goal and format decided, it’s time to begin researching minting and marketplace platforms that can best support your team and project as you work to meet your targets.
</li>
</ul>
There are a few key factors that any web3 Creator should consider when choosing which non-fungible token (NFT) platform to launch their project on. These include:
<h3>Compatibility with the creator's desired blockchain</h3>
It's important to ensure that the NFT platform you select is compatible with the blockchain that you intend to use for your project. Some NFT platforms may only support certain blockchains, such as Ethereum, while others may support multiple blockchains. Aspen currently supports Ethereum, Polygon, Canton and Palm.
<h3>Fees and Costs</h3>
It's important to understand the fees and costs associated with using different NFT platforms, as these can vary significantly. This includes transaction fees, listing fees, and other building or transacting costs that your project may incur based on collection size and minting phases. It's also worth considering whether the platform offers any discounts or incentives for creators.
<h3>Ease of Use</h3>
Before deciding, contact your top three choices for a demo to understand the level of technical expertise needed to use each platform. Ask questions about the process of creating and selling NFTs as well as the options you have to customize and brand your project’s collection page. A platform that is easy to use and navigate will likely be more attractive to both creators and collectors.
<h3>Creator Rights and Royalties</h3>
As many marketplaces move to zero or optional royalties, make sure you select a platform that supports Creator royalties and has policies in place that protect your ability to generate revenue from secondary sales. If you’re wondering, royalties will always be protected on Aspen — we’re where web3 Creators make money, because we know providing utility isn’t free. Most NFT platforms will have information about their royalty policies available on their websites, often in their terms of service or FAQ sections; research the platform's website to find an updated copy of their policies. After reviewing a platform’s Royalties Policy and any related social media posts or customer support articles, be sure to check online forums and communities and reach out to other creators directly to learn more about others’ experiences in navigating royalty payments and protections across different platforms.
<h3>Contractual Obligations and Collection Terms and Conditions</h3>
Web3 collectibles are at a crucial intersection as they grow beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the technology powering next-generation digital asset ownership. To date, many Creators, musicians, brands and content houses have been limited in their ability to pursue commercial NFT opportunities due to a glaring roadblock: most NFT smart contracts are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty. Aspen’s integrated, customizable and on-chain terms and conditions alleviate IP pain points for the ecosystem, unlocking unprecedented utility opportunities for the owners of legally protected IP. If you are interested in creating an NFT collection that involves protected IP, read about how <a href="/blog/national-lampoon-selects-aspen-to-power-nft-strategy">National Lampoon brought their famed IP into web3 with Aspen</a>.
<h3>Community and Support</h3>
Consider the size and activity of the platform's community and transaction volume as well as the level of support available to new creator partners. A platform with a large and active community can help to drive awareness and sales of your collection, while reliable customer success is valuable if you are new to the process or are working with a distributed team who may have questions throughout the creation and minting processes. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>Marketability and visibility</h3>
Last but not least, consider the overall marketability and visibility of the platform — including the reach of the platform's marketing efforts and the platform's reputation within the web3 community. A platform with a strong market presence and reputation can help to drive sales and interest in your project while ensuring your audience does not encounter unnecessary difficulty during the mint. 
There are many different platforms that you can use to create a web3 mint, each with its own strengths and weaknesses. It's important to choose a platform that is well-suited to your project and your individual or teams’ working style — so take the time to research and compare the different options before making a decision.
<h3>Plan your minting strategy</h3>
You’re getting close! Now that you have decided on a platform, it's time to plan your minting strategy. This involves deciding on the total number of tokens you want to mint, the price of each token, the token utility and the timeline for the mint. To maximize your results, use your project goals and NFT types from Steps 1 and 2 to help inform your collection size, utility and pricing. While it can be tempting to launch a large collection or attach a high price tag to generate more revenue — it's important to strike the right balance between providing enough tokens to meet actual demand while also ensuring that each token has definitive value to its eventual holder. Before finalizing pricing, ensure your collection is priced reasonably for your target audience based on age, income and geographic location demographics.
<h3>Engage with the community</h3>
We may have spent a lot of time hammering out the details but, a successful web3 mint is not just about nailing the technical and strategic aspects of minting — you also need to find a community for your project! Setting up a Discord, Twitter, Instagram and Facebook presence or trying to convert web2 fans into web3 customers can be overwhelming — even for large brands and projects supported by marketing agencies let alone for solopreneurs and small teams. Start by defining what community means to your project and how that community can benefit from purchasing an NFT in your collection. Once those ideas have crystallized, identify where your target audience lives and plays on and offline and brainstorm opportunities to meet them in the spaces they already frequent. Not every project needs to have a presence on every social media platform — in fact, we don’t recommend they do! Growing an audience across multiple platforms requires a huge time investment which may not be feasible for every project or Creator. Commit to being visible and active only on the platforms and forums that your community uses often and values most.
<h3>Be prepared for challenges</h3>
As with any project, there may be challenges and obstacles along the way. Some common challenges include:
<h3>Lack of awareness and visibility</h3>
It can be difficult to get the word out about a new NFT collection, especially if the creator is just starting out. This can make it challenging to attract buyers and drive sales. If you find yourself struggling to reach your audience, re-evaluate your community strategy and connect with other web3 creators to solicit feedback and insights about your project.
<h3>Competition</h3>
There is a lot of competition in the NFT market, which can make it difficult for new collections to stand out and attract attention, especially if they are relying on organic discovery rather than paid advertising to drive awareness. Ensure that your collection’s utility is directly beneficial to your desired buyers to help cut through the noise.
<h3>Technical challenges</h3>
There can be a multitude of technical challenges involved in creating and selling NFTs and navigating a new sales platform. Choose a platform partner with a reputable customer success team and a robust resources library to avoid launch delays and to maximize customer experience for your buyers.
<h3>Setting the right price point</h3>
Pricing strategy can be difficult! If you’re almost to the finish line but have been waiting to launch because you’re stuck crunching numbers, we can help!
Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community. By staying focused, persistent, and open to new ideas, you can overcome any challenges and create a successful web3 mint.
<h3>Ready, Set, Mint</h3>
Congratulations on taking the first step towards creating a successful web3 mint! This exciting journey requires careful planning and execution in order to reach your goals and make your mark in web3. 
By identifying your objectives, choosing the right project type and platform, crafting a minting strategy, engaging with the community, and being prepared for challenges, you can set yourself up to meet your organizational and financial targets. Whether you're looking to raise funds, build a community, or monetize your brand — launching a web3 digital asset collection offers endless and empowering possibilities for creators.
Follow the steps outlined in this guide and let your creativity shine as you launch a web3 mint that truly stands out. Welcome to your web3 future.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

How to

Your guide to a successful web3 mint

## **Do's and Don'ts guide to building utility in web3**

Have you ever thought about the reason you *didn’t* buy something?&nbsp;

Think about the last t-shirt you tried on. There’s always the obvious reasons not to purchase, like:&nbsp;

* It didn’t fit
* You didn’t like the color
* It was sold out before you were able to purchase it

However, even when we **do** like something, it doesn’t always translate into making a purchase.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

After passing the initial qualifiers of ‘do I like this’ and ‘can I buy it’ the goods you purchase everyday also undergo an internal value test — whether you’re aware of it or not. Let’s revisit that t-shirt, this process sounds like:

* Does the price of this&nbsp; t-shirt align with the quality and craftsmanship of the garment?
* Does it bring value to my wardrobe and is it something my wardrobe is missing?

Guess what? The same process exists for NFTs.

In a [January report](https://dibbs.io/science-behind-nft-communities) from Dibbs NFT, 64 percent of NFTs have two or more utilities, making up 73 percent of all trading volumes. This data signifies that NFT collections with multiple utilities trade at **higher values** and faster rates than collections with only one utility — which make up just 28 percent of trading volume.&nbsp;

The numbers don’t lie. Today’s collectors are looking for collectibles with meaningful utility and Creators must deliver to keep pace with competition.

Our Director of Creators, Megan Cornelius, put together a definitive (and easily digestible!) list to guide Creators through the utility building process.

Watch now to learn how to focus on your target audience, deliver delight to your community and how to avoid purchase-pausing roadblocks during your next mint.&nbsp;

<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/802788320?h=fffbc7346e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Do and Don&amp;rsquo;ts Guide to Building Utility in Web3"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2>Do's and Don'ts guide to building utility in web3</h2>
Have you ever thought about the reason you didn’t buy something? 
Think about the last t-shirt you tried on. There’s always the obvious reasons not to purchase, like: 
<ul>
<li>It didn’t fit</li>
<li>You didn’t like the color</li>
<li>It was sold out before you were able to purchase it</li>
</ul>
However, even when we do like something, it doesn’t always translate into making a purchase. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
After passing the initial qualifiers of ‘do I like this’ and ‘can I buy it’ the goods you purchase everyday also undergo an internal value test — whether you’re aware of it or not. Let’s revisit that t-shirt, this process sounds like:
<ul>
<li>Does the price of this  t-shirt align with the quality and craftsmanship of the garment?</li>
<li>Does it bring value to my wardrobe and is it something my wardrobe is missing?</li>
</ul>
Guess what? The same process exists for NFTs.
In a <a href="https://dibbs.io/science-behind-nft-communities">January report</a> from Dibbs NFT, 64 percent of NFTs have two or more utilities, making up 73 percent of all trading volumes. This data signifies that NFT collections with multiple utilities trade at higher values and faster rates than collections with only one utility — which make up just 28 percent of trading volume. 
The numbers don’t lie. Today’s collectors are looking for collectibles with meaningful utility and Creators must deliver to keep pace with competition.
Our Director of Creators, Megan Cornelius, put together a definitive (and easily digestible!) list to guide Creators through the utility building process.
Watch now to learn how to focus on your target audience, deliver delight to your community and how to avoid purchase-pausing roadblocks during your next mint. 
<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/802788320?h=fffbc7346e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Do and Don&amp;rsquo;ts Guide to Building Utility in Web3"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

Do's and Don'ts guide to building utility in web3

## **Turn collections into a web3 career**

In 2022, more than one-third of Americans report having a side hustle. In a recent [survey from Zapier](https://zapier.com/blog/side-hustle-report-2022/), 40% of Americans reported having a side hustle. That's 2 out of 5 people in the U.S. earning multiple streams of income.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

And despite what bear-market media coverage says, web3 and NFT collections are still an incredibly viable income opportunity for Creators. In fact, when leveraged correctly — your collections can open the door and help you unlock affiliate or advisory dues.&nbsp;

To help you get started, we’ve assembled the five essential steps to turning your collections into a full-blown web3 career.&nbsp;

Our tutorial covers how to select platforms with Creator-focused features to help scale your presence, developing a strong brand identity and digital presence, developing and executing a results-driven marketing strategy, fostering an engaged community and diversifying your revenue streams for income risk management. Watch now to beat the bear market blues and get moving on the road to revenue.&nbsp;

<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/801222494?h=6d2b112d67&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Turn collections into a web3 career"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2>Turn collections into a web3 career</h2>
In 2022, more than one-third of Americans report having a side hustle. In a recent <a href="https://zapier.com/blog/side-hustle-report-2022/">survey from Zapier</a>, 40% of Americans reported having a side hustle. That's 2 out of 5 people in the U.S. earning multiple streams of income. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
And despite what bear-market media coverage says, web3 and NFT collections are still an incredibly viable income opportunity for Creators. In fact, when leveraged correctly — your collections can open the door and help you unlock affiliate or advisory dues. 
To help you get started, we’ve assembled the five essential steps to turning your collections into a full-blown web3 career. 
Our tutorial covers how to select platforms with Creator-focused features to help scale your presence, developing a strong brand identity and digital presence, developing and executing a results-driven marketing strategy, fostering an engaged community and diversifying your revenue streams for income risk management. Watch now to beat the bear market blues and get moving on the road to revenue. 
<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/801222494?h=6d2b112d67&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Turn collections into a web3 career"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

Turn collections into a web3 career

## **How to create generative art using AI**

Is it just us or is there a new AI tool popping up each week?

We’ve excitedly been monitoring the intersection of web3 and AI to keep our finger on the best emerging tools and resources for Creators.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

Collections like [Art Blocks](https://www.artblocks.io/), [Autoglyphs](https://www.larvalabs.com/autoglyphs) or [Lost Poets](https://lostpoets.xyz/) are a part of the Generative Art NFT market which generated 2.57 billion dollars in 2021 — a serious increase from the $20 million it landed in 2020. Crypto winter or not, that type of upward trajectory is attractive to Creators and collectors alike, and may have you wondering how you can harness the power of AI to create your own generative collection.&nbsp;

We can help.

While AI is an incredibly capable and powerful tool, the best results are achieved by selecting the platform most capable to deliver your achieved results, understanding how language models operate and learning how to provide highly specific, actionable prompts to optimize outputs.&nbsp;

We sat down with AI-enthusiast and Aspen software engineer, Devon, and created an end-to-end guide for Creators interested in leveraging AI for next-generation artwork.

Watch now!&nbsp;

<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzo1JSAwIDAgMDsiPjxpZnJhbWUgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vNzk5ODQ0NTU1P2g9MjFiZWJkYTJkYSZhbXA7YmFkZ2U9MCZhbXA7YXV0b3BhdXNlPTAmYW1wO3BsYXllcl9pZD0wJmFtcDthcHBfaWQ9NTg0NzkiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuIHN0eWxlPSJ3aWR0aDoxMDAlOyBoZWlnaHQ6MTAwJTsiIHRpdGxlPSJNTSAyLjEubXA0Ij48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:5% 0 0 0;"><iframe src="https://player.vimeo.com/video/799844555?h=21bebda2da&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="MM 2.1.mp4"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2>How to create generative art using AI</h2>
Is it just us or is there a new AI tool popping up each week?
We’ve excitedly been monitoring the intersection of web3 and AI to keep our finger on the best emerging tools and resources for Creators. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
Collections like <a href="https://www.artblocks.io/">Art Blocks</a>, <a href="https://www.larvalabs.com/autoglyphs">Autoglyphs</a> or <a href="https://lostpoets.xyz/">Lost Poets</a> are a part of the Generative Art NFT market which generated 2.57 billion dollars in 2021 — a serious increase from the $20 million it landed in 2020. Crypto winter or not, that type of upward trajectory is attractive to Creators and collectors alike, and may have you wondering how you can harness the power of AI to create your own generative collection. 
We can help.
While AI is an incredibly capable and powerful tool, the best results are achieved by selecting the platform most capable to deliver your achieved results, understanding how language models operate and learning how to provide highly specific, actionable prompts to optimize outputs. 
We sat down with AI-enthusiast and Aspen software engineer, Devon, and created an end-to-end guide for Creators interested in leveraging AI for next-generation artwork.
Watch now! 
<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzo1JSAwIDAgMDsiPjxpZnJhbWUgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vNzk5ODQ0NTU1P2g9MjFiZWJkYTJkYSZhbXA7YmFkZ2U9MCZhbXA7YXV0b3BhdXNlPTAmYW1wO3BsYXllcl9pZD0wJmFtcDthcHBfaWQ9NTg0NzkiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuIHN0eWxlPSJ3aWR0aDoxMDAlOyBoZWlnaHQ6MTAwJTsiIHRpdGxlPSJNTSAyLjEubXA0Ij48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:5% 0 0 0;"><iframe src="https://player.vimeo.com/video/799844555?h=21bebda2da&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="MM 2.1.mp4"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

How to create generative art using AI

## **How Creators like Steinza turned to web3 to generate revenue in places web2 can’t**

If you’re guilty of listening to the same songs over and over again (no shame!) you probably missed the news that 23-year-old singer/songwriter Zachary Stein — who has recently found his way onto Spotify’s <a rel="noopener ugc nofollow" target="_blank" href="https://open.spotify.com/playlist/37i9dQZF1DXdS3lvGe1GrT?si=0567f8ccd7ba4de3">Fresh Finds</a> playlist — will be performing his first headline show this weekend at Nashville’s beloved East Room.

<img width="720" height="414" src="/images/blog/blog2/Steinza.png" />

Previously an opener for remix-rich Hallucinogenics artist, Matt Maeson, Stein (better known by stage name Steinza) has spent the last year living the aspiring musician’s dream: touring the country and meeting the fans that have propelled him to nearly a quarter of a million monthly listeners. Pretty good for someone who describes themselves as “just 23 trying to get to 24.”

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

While undoubtedly surreal for an artist only five years after his high school graduation — the reality remains that following your dreams (even if they land you on stage at sold-out shows) doesn’t necessarily equate to financial success.

This month, ZipRecruiter <a rel="noopener ugc nofollow" target="_blank" href="https://www.ziprecruiter.com/Salaries/Touring-Musician-Salary#:~:text=How%20much%20does%20a%20Touring,%2Fweek%20or%20%244%2C092%2Fmonth.">released data</a> on the average annual pay in the U.S. for a touring musician coming in at an underwhelming $49,110 a year — or $23.61 an hour. On our way to catch Steinza’s show in Nashville, we realized he could be making the same amount if he had stayed in his hometown of Virginia Beach and snagged a job at In-N-Out Burger.

<img width="720" height="467" src="/images/blog/blog2/Steinza2.png" />

The recent onslaught of lawsuits against live music giants <a rel="noopener ugc nofollow" target="_blank" href="https://www.hollywoodreporter.com/business/business-news/ticketmaster-antitrust-fight-belongs-in-arbitration-1235325905/">Ticketmaster</a> and <a rel="noopener ugc nofollow" target="_blank" href="https://www.billboard.com/pro/live-nation-beats-lawsuit-high-ticket-prices/">Live Nation </a>are only the tip of the iceberg when it comes to difficulty faced by artists who were promised revenue streams and instead are looking at muddied creeks.

Sure, Taylor Swift certainly isn’t hurting for cash — but what about the independent artists like Steinza?

The dollars made from a show’s ticket sales have to first clear booking and processing fees along with taxes before even making their way to the artist’s accounts. From there, venue fees and show staffing have to be paid in addition to covering stage construction costs and liability insurance. After those deductions, artists have to split the remaining revenue with their management teams and also pay sound engineers, lighting technicians, transportation costs and cover rehearsal and travel expenses for themselves and their crew. Don’t even get us started on the recording and production costs they have to burden before they even land a touring gig.

Let’s be real: those definitely aren’t getting paid by modest merch table sales. So how do artists like Zach make playing their dreamy indie-pop for audiences worldwide a sustainable career in spite of those figures?

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### **Web3 Solutions to Web2 Problems**

Steinza’s advantage (outside of his lush vocals) is growing up in the social media age which ensured he was no stranger to the viral takeover of web3, gaining massive popularity among Creators over the last two years. Driven by taglines like “the internet you own” web3 offers enormous opportunity to the creator economy including (but certainly not limited to):

**1\.** Enabling Creators’ full ownership of their content, data, brand, and tools

**2\.** Eliminating unnecessary platforms and intermediaries between creators and their fanbase

**3\.** Transparent and direct revenue pathways based on creativity rather than ad deals, affiliates, and promotions

Considering recent statistics report that becoming a digital content creator is the <a rel="noopener ugc nofollow" target="_blank" href="http://educationandemployers.org/wp-content/uploads/2018/01/DrawingTheFuture.pdf">fourth most popular career goal</a> for Gen Z, who make up <a rel="noopener ugc nofollow" target="_blank" href="https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=This%20data%20comes%20straight%20from,the%20largest%20generation%20of%20all.">60% of all TikTok users</a>, it’s no surprise that the question in Steinza’s head long before he met Aspen VP, Jeremy Williams, at a show in NYC was “how can I make web3 work for me?”

<img width="720" height="902" src="/images/blog/blog2/Steinza3.png" />

When the two connected backstage at Irving Plaza, the digital native was curious about how to find his footing in NFTs and began talking with Williams about the pressure of choosing between his dreams and establishing financial security at a time when cost of living is intimidatingly high.

While he’d heard of other artists releasing NFT collections, his main critique was that no NFT drop he’d seen had recognized the community built on a venue’s floor or captured the energy between a musician and their fans during a live performance.

Steinza wasn’t shy, either. He wasted no time before asking what creators everywhere are thinking: can NFTs *actually* deliver a mutually beneficial opportunity to increase earnings while delivering **real value** to fans — or is it all just crypto hype? And if there was a way, how the hell was he supposed to convert concert-goers into web3 wallet holders?

Williams came back to work after the weekend and Aspen took it from there.

### **Steinza Stubs: Stein’s First NFT Collection**

For the very first time on Friday, February 17th, Steinza will be bringing his IRL audience online with an exclusive offer for his Nashville audience to claim *no-cost* NFTs granting them exclusive access to a virtual screening of the show and priority access to own multimedia memories from the concert.

### Did we mention no crypto is required to claim? **<img width="600" height="600" src="/images/blog/blog2/Steinza.gif" /> Transforming Live Music Using Aspen’s NFT Distribution Tools**

Aspen’s creator-centric platform empowers users like Steinza to innovatively engage their audiences without overcomplicating the process for fans.

Let’s break down how it works.

**1\.** Concert-goers will be the only group with access to a custom QR code accessible from the East Room that takes them to Steinza’s Claim Pass mobile landing page.

**2\.** From there, visitors are asked to provide their email address to receive their Steinza Digital Ticket Stub

**3\.** Email Links to claim Steinza Stubs will be distributed Saturday, February 18th to prevent fans from missing any part of the show.

**4\.** The single-use link shared via email will direct ticket-holders to Steinza’s <a rel="noopener ugc nofollow" target="_blank" href="https://app.aspenft.io/137/contract/0x6737402750c231A79df09a82d44b91a4aE449d47">Storefront</a> on Aspen where they can claim their **free** NFT, granting them *exclusive access* to a virtual screening of the show.

**5\.** Further, NFT holders will also receive **priority access** to mint additional, individual memories (in the form of multimedia snippets) from the show, produced by <a rel="noopener ugc nofollow" target="_blank" href="https://nftytunes.xyz/">NFTYTunes</a>. More on that below.

**6\.** Once the Memories Mint goes live on Aspen, Steinza Stub holders will be the **first** to see the 125 multimedia NFTs available for sale and will have the opportunity to purchase them before the mint is opened to the public.

And just like that, Steinza’s fanbase has seamlessly made it through a complex web3 mint process with just a few clicks of a button and can revisit the spirit of his show whenever they want — at no additional cost to them.

<div><div><img width="720" height="405" src="/images/blog/blog2/Steinza4.png" /></div><div> </div></div>

### **Creators Deserve Uncomplicated Revenue**

And what’s in it for Zach? After delivering free value to his Nashville audience, he’s inviting his entire fanbase to own show memories whether they made it to the Music City or not. The collection will include 125 multimedia NFTs broken into three tiers totaling a collection value of $1,750 USD, or the equivalent of what he could generate from a <a rel="noopener ugc nofollow" target="_blank" href="https://soundcamps.com/spotify-royalties-calculator/">whopping 750,000 streams on Spotify.</a>

As of this publication, Steinza is racking up 210,000 monthly streams on Spotify. This collection, created by a show he’s already performing, offers him the ability to make in **one drop** what would otherwise take him *nearly four months* to earn.

Four months of income in one night. And what if he decided to do it for a whole leg of a tour? It would take him **less than one month** to make the annual income for a touring musician in the U.S.

### **Not in 25 Cities a Month? Not a Problem**

While Aspen’s minting and marketing toolkits make a perfect pair for musicians on the road, they aren’t the only creators who can massively increase their monthly income via innovative NFT integrations. Our QR code and single use distribution links are easy-to-use solutions for standard or marketing-driven mints alike.

Here’s a few of our favorite ideas for existing web3 creators:

**1\.** Incorporate a QR code to a free NFT collection at your next art show or gallery opening to thank visitors for attending. Or maybe grant them a spot on your next paid collection’s allowlist to increase the type of revenue you don’t have to split with venues or show collaborators.

**2\.** Spin up a <a rel="noopener ugc nofollow" target="_blank" href="https://wildposting.com/blog/how-to-do-a-wild-posting-campaign/">wheatpaste campaign</a> timed alongside large-scale NFT industry events with a QR code driving traffic to a Claim Link landing page to generate hype for your next mint or as a creative way to grant allowlist for an upcoming drop.

**3\.** Email Newsletter Creators, rejoice! You can bypass the QR code step and distribute single-use NFT claim links directly to some, any or all of your contacts for a web3-approved way to deliver members-only content or surprise your readers with a freebie.

To date, it’s been too complicated to make money in web3 — and wasn’t the whole point that it’d be easier? Aspen simplifies the process for Creators to design, build, and deliver experiences their customers, fans and communities love, regardless of their experience in crypto, NFTs or even ecommerce.

Whether you are a diehard degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.

Note: our Minting and Marketing toolkits are currently only available with an Early Access Pass and are launching to the public this Spring.

If you’re reading this and are looking to get started now, <a rel="noopener ugc nofollow" target="_blank" href="https://twitter.com/drjeremynft">get in touch.</a>

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>How Creators like Steinza turned to web3 to generate revenue in places web2 can’t</h2>
If you’re guilty of listening to the same songs over and over again (no shame!) you probably missed the news that 23-year-old singer/songwriter Zachary Stein — who has recently found his way onto Spotify’s <a rel="noopener ugc nofollow" target="_blank" href="https://open.spotify.com/playlist/37i9dQZF1DXdS3lvGe1GrT?si=0567f8ccd7ba4de3">Fresh Finds</a> playlist — will be performing his first headline show this weekend at Nashville’s beloved East Room.
<img width="720" height="414" src="/images/blog/blog2/Steinza.png" />
Previously an opener for remix-rich Hallucinogenics artist, Matt Maeson, Stein (better known by stage name Steinza) has spent the last year living the aspiring musician’s dream: touring the country and meeting the fans that have propelled him to nearly a quarter of a million monthly listeners. Pretty good for someone who describes themselves as “just 23 trying to get to 24.”
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
While undoubtedly surreal for an artist only five years after his high school graduation — the reality remains that following your dreams (even if they land you on stage at sold-out shows) doesn’t necessarily equate to financial success.
This month, ZipRecruiter <a rel="noopener ugc nofollow" target="_blank" href="https://www.ziprecruiter.com/Salaries/Touring-Musician-Salary#:~:text=How%20much%20does%20a%20Touring,%2Fweek%20or%20%244%2C092%2Fmonth.">released data</a> on the average annual pay in the U.S. for a touring musician coming in at an underwhelming $49,110 a year — or $23.61 an hour. On our way to catch Steinza’s show in Nashville, we realized he could be making the same amount if he had stayed in his hometown of Virginia Beach and snagged a job at In-N-Out Burger.
<img width="720" height="467" src="/images/blog/blog2/Steinza2.png" />
The recent onslaught of lawsuits against live music giants <a rel="noopener ugc nofollow" target="_blank" href="https://www.hollywoodreporter.com/business/business-news/ticketmaster-antitrust-fight-belongs-in-arbitration-1235325905/">Ticketmaster</a> and <a rel="noopener ugc nofollow" target="_blank" href="https://www.billboard.com/pro/live-nation-beats-lawsuit-high-ticket-prices/">Live Nation </a>are only the tip of the iceberg when it comes to difficulty faced by artists who were promised revenue streams and instead are looking at muddied creeks.
Sure, Taylor Swift certainly isn’t hurting for cash — but what about the independent artists like Steinza?
The dollars made from a show’s ticket sales have to first clear booking and processing fees along with taxes before even making their way to the artist’s accounts. From there, venue fees and show staffing have to be paid in addition to covering stage construction costs and liability insurance. After those deductions, artists have to split the remaining revenue with their management teams and also pay sound engineers, lighting technicians, transportation costs and cover rehearsal and travel expenses for themselves and their crew. Don’t even get us started on the recording and production costs they have to burden before they even land a touring gig.
Let’s be real: those definitely aren’t getting paid by modest merch table sales. So how do artists like Zach make playing their dreamy indie-pop for audiences worldwide a sustainable career in spite of those figures?
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>Web3 Solutions to Web2 Problems</h3>
Steinza’s advantage (outside of his lush vocals) is growing up in the social media age which ensured he was no stranger to the viral takeover of web3, gaining massive popularity among Creators over the last two years. Driven by taglines like “the internet you own” web3 offers enormous opportunity to the creator economy including (but certainly not limited to):
1. Enabling Creators’ full ownership of their content, data, brand, and tools
2. Eliminating unnecessary platforms and intermediaries between creators and their fanbase
3. Transparent and direct revenue pathways based on creativity rather than ad deals, affiliates, and promotions
Considering recent statistics report that becoming a digital content creator is the <a rel="noopener ugc nofollow" target="_blank" href="http://educationandemployers.org/wp-content/uploads/2018/01/DrawingTheFuture.pdf">fourth most popular career goal</a> for Gen Z, who make up <a rel="noopener ugc nofollow" target="_blank" href="https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=This%20data%20comes%20straight%20from,the%20largest%20generation%20of%20all.">60% of all TikTok users</a>, it’s no surprise that the question in Steinza’s head long before he met Aspen VP, Jeremy Williams, at a show in NYC was “how can I make web3 work for me?”
<img width="720" height="902" src="/images/blog/blog2/Steinza3.png" />
When the two connected backstage at Irving Plaza, the digital native was curious about how to find his footing in NFTs and began talking with Williams about the pressure of choosing between his dreams and establishing financial security at a time when cost of living is intimidatingly high.
While he’d heard of other artists releasing NFT collections, his main critique was that no NFT drop he’d seen had recognized the community built on a venue’s floor or captured the energy between a musician and their fans during a live performance.
Steinza wasn’t shy, either. He wasted no time before asking what creators everywhere are thinking: can NFTs actually deliver a mutually beneficial opportunity to increase earnings while delivering real value to fans — or is it all just crypto hype? And if there was a way, how the hell was he supposed to convert concert-goers into web3 wallet holders?
Williams came back to work after the weekend and Aspen took it from there.
<h3>Steinza Stubs: Stein’s First NFT Collection</h3>
For the very first time on Friday, February 17th, Steinza will be bringing his IRL audience online with an exclusive offer for his Nashville audience to claim no-cost NFTs granting them exclusive access to a virtual screening of the show and priority access to own multimedia memories from the concert.
<h3>Did we mention no crypto is required to claim? <img width="600" height="600" src="/images/blog/blog2/Steinza.gif" /> Transforming Live Music Using Aspen’s NFT Distribution Tools</h3>
Aspen’s creator-centric platform empowers users like Steinza to innovatively engage their audiences without overcomplicating the process for fans.
Let’s break down how it works.
1. Concert-goers will be the only group with access to a custom QR code accessible from the East Room that takes them to Steinza’s Claim Pass mobile landing page.
2. From there, visitors are asked to provide their email address to receive their Steinza Digital Ticket Stub
3. Email Links to claim Steinza Stubs will be distributed Saturday, February 18th to prevent fans from missing any part of the show.
4. The single-use link shared via email will direct ticket-holders to Steinza’s <a rel="noopener ugc nofollow" target="_blank" href="https://app.aspenft.io/137/contract/0x6737402750c231A79df09a82d44b91a4aE449d47">Storefront</a> on Aspen where they can claim their free NFT, granting them exclusive access to a virtual screening of the show.
5. Further, NFT holders will also receive priority access to mint additional, individual memories (in the form of multimedia snippets) from the show, produced by <a rel="noopener ugc nofollow" target="_blank" href="https://nftytunes.xyz/">NFTYTunes</a>. More on that below.
6. Once the Memories Mint goes live on Aspen, Steinza Stub holders will be the first to see the 125 multimedia NFTs available for sale and will have the opportunity to purchase them before the mint is opened to the public.
And just like that, Steinza’s fanbase has seamlessly made it through a complex web3 mint process with just a few clicks of a button and can revisit the spirit of his show whenever they want — at no additional cost to them.
<div><div><img width="720" height="405" src="/images/blog/blog2/Steinza4.png" /></div><div> </div></div>
<h3>Creators Deserve Uncomplicated Revenue</h3>
And what’s in it for Zach? After delivering free value to his Nashville audience, he’s inviting his entire fanbase to own show memories whether they made it to the Music City or not. The collection will include 125 multimedia NFTs broken into three tiers totaling a collection value of $1,750 USD, or the equivalent of what he could generate from a <a rel="noopener ugc nofollow" target="_blank" href="https://soundcamps.com/spotify-royalties-calculator/">whopping 750,000 streams on Spotify.</a>
As of this publication, Steinza is racking up 210,000 monthly streams on Spotify. This collection, created by a show he’s already performing, offers him the ability to make in one drop what would otherwise take him nearly four months to earn.
Four months of income in one night. And what if he decided to do it for a whole leg of a tour? It would take him less than one month to make the annual income for a touring musician in the U.S.
<h3>Not in 25 Cities a Month? Not a Problem</h3>
While Aspen’s minting and marketing toolkits make a perfect pair for musicians on the road, they aren’t the only creators who can massively increase their monthly income via innovative NFT integrations. Our QR code and single use distribution links are easy-to-use solutions for standard or marketing-driven mints alike.
Here’s a few of our favorite ideas for existing web3 creators:
1. Incorporate a QR code to a free NFT collection at your next art show or gallery opening to thank visitors for attending. Or maybe grant them a spot on your next paid collection’s allowlist to increase the type of revenue you don’t have to split with venues or show collaborators.
2. Spin up a <a rel="noopener ugc nofollow" target="_blank" href="https://wildposting.com/blog/how-to-do-a-wild-posting-campaign/">wheatpaste campaign</a> timed alongside large-scale NFT industry events with a QR code driving traffic to a Claim Link landing page to generate hype for your next mint or as a creative way to grant allowlist for an upcoming drop.
3. Email Newsletter Creators, rejoice! You can bypass the QR code step and distribute single-use NFT claim links directly to some, any or all of your contacts for a web3-approved way to deliver members-only content or surprise your readers with a freebie.
To date, it’s been too complicated to make money in web3 — and wasn’t the whole point that it’d be easier? Aspen simplifies the process for Creators to design, build, and deliver experiences their customers, fans and communities love, regardless of their experience in crypto, NFTs or even ecommerce.
Whether you are a diehard degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.
Note: our Minting and Marketing toolkits are currently only available with an Early Access Pass and are launching to the public this Spring.
If you’re reading this and are looking to get started now, <a rel="noopener ugc nofollow" target="_blank" href="https://twitter.com/drjeremynft">get in touch.</a>
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

How Creators like Steinza turned to web3

## **How to protect your IP rights as a web3 Creator**

As a creator working in the Web3 space, it's important to understand how to protect your intellectual property (IP) and ensure that you receive the appropriate recognition for your work. &nbsp; After all, your creative efforts are a valuable asset that deserve to be protected. But with the complexities of digital media and the challenges of enforcing your rights in the online world, it can be difficult to know where to start.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a> &nbsp; Fortunately, there are steps you can take to safeguard your IP rights as a Web3 creator as well as platforms and resources available for Creators to utilize and ensure those protections are enforced.&nbsp;

### **1\. Understand your rights:**

 The first step in protecting your IP is to understand what rights you have as a creator. In most cases, you have the exclusive right to reproduce, distribute, and publicly perform your creative work. This means that others cannot use your work without your permission. If you discover that your work is being used without your permission, you should take action. This may involve contacting the party using the work and/or contacting the platform hosting the work and requesting its removal. You may also want to consider registering your work with the appropriate copyright office to establish your ownership and make it easier to enforce your rights, which we’ll cover in more detail in this article.&nbsp;

### **2\. Attach terms and conditions:**

 Terms of Use or Terms and Conditions is a contract that specifies how others can use your work. For example, a customized terms and conditions document could outline that your work can only be used for a specific number of copies, for personal but not commercial use, for a limited time or in a specific geographic region. This specificity removes speculation about the use of your intellectual property and can help you control how your work is used — not to mention ensure that you receive appropriate royalties. Aspen gives creators the option to attach transferable, on-chain terms and conditions when they create their collection. Choose from a list of templates curated by industry leading legal experts or customise your own. These cover a wide variety of themes and have been carefully written by experts to match your business needs.&nbsp; Attaching terms means purchasers of the NFT are required to accept the terms prior to the NFT being transferred to their wallet. This provides Creators with a legal basis for protecting their work. To learn how National Lampoon used Customized Terms and Conditions for their recent ReCover mint, read more [HERE](/blog/aspen-solves-for-legal-in-web3).

### **3\. Register your work**\:

 In many cases, you can register your creative work with the appropriate copyright office to establish your ownership. While copyright and NFTs are still a thorny issue, registering the artwork or other IP used to generate your NFTs can be an important step in protecting your IP and enforcing your rights. To register your work with a copyright office, you will typically need to submit a completed application, along with a non-refundable filing fee and a copy of the work you want to register. The application process and requirements may vary depending on the country or region where you are located. In some cases, you may be able to register their work online through the copyright office's website. In other cases, you may need to submit a physical application and copy of the work by mail. It's important to carefully review the copyright office's requirements and follow their instructions to ensure that the application is completed correctly.

### **4\. Mint and transact on platforms that enforce Creator Royalties:**

 Web3 collectibles are at a crucial intersection. They are quickly growing beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the home for next-generation storytelling with standardized digital property rights. To date, Creators have been limited in their ability to pursue royalties enforcement due to a glaring roadblock: current state NFTs are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty. Aspen’s on-chain terms and conditions deliver creators the first legal basis to protecting their rights. Further, royalties will always be paid on Aspen, full stop.&nbsp;

Protecting your IP as a Web3 creator is important for the success of your creative efforts. By understanding your rights, embedding Terms and Conditions into your NFTs, registering your creative work and using platforms that enforce creator royalties — you can safeguard your IP and ensure that you are properly compensated for your work.&nbsp; &nbsp; While it may take some effort to put these measures in place, the benefits of protecting your IP and enforcing your rights are well worth it. By taking these steps, you can ensure that your creative work is valued and respected in the broader Web3 community.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>How to protect your IP rights as a web3 Creator</h2>
As a creator working in the Web3 space, it's important to understand how to protect your intellectual property (IP) and ensure that you receive the appropriate recognition for your work.   After all, your creative efforts are a valuable asset that deserve to be protected. But with the complexities of digital media and the challenges of enforcing your rights in the online world, it can be difficult to know where to start.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>   Fortunately, there are steps you can take to safeguard your IP rights as a Web3 creator as well as platforms and resources available for Creators to utilize and ensure those protections are enforced. 
<h3>1. Understand your rights:</h3>
 The first step in protecting your IP is to understand what rights you have as a creator. In most cases, you have the exclusive right to reproduce, distribute, and publicly perform your creative work. This means that others cannot use your work without your permission. If you discover that your work is being used without your permission, you should take action. This may involve contacting the party using the work and/or contacting the platform hosting the work and requesting its removal. You may also want to consider registering your work with the appropriate copyright office to establish your ownership and make it easier to enforce your rights, which we’ll cover in more detail in this article. 
<h3>2. Attach terms and conditions:</h3>
 Terms of Use or Terms and Conditions is a contract that specifies how others can use your work. For example, a customized terms and conditions document could outline that your work can only be used for a specific number of copies, for personal but not commercial use, for a limited time or in a specific geographic region. This specificity removes speculation about the use of your intellectual property and can help you control how your work is used — not to mention ensure that you receive appropriate royalties. Aspen gives creators the option to attach transferable, on-chain terms and conditions when they create their collection. Choose from a list of templates curated by industry leading legal experts or customise your own. These cover a wide variety of themes and have been carefully written by experts to match your business needs.  Attaching terms means purchasers of the NFT are required to accept the terms prior to the NFT being transferred to their wallet. This provides Creators with a legal basis for protecting their work. To learn how National Lampoon used Customized Terms and Conditions for their recent ReCover mint, read more <a href="/blog/aspen-solves-for-legal-in-web3">HERE</a>.
<h3>3. Register your work:</h3>
 In many cases, you can register your creative work with the appropriate copyright office to establish your ownership. While copyright and NFTs are still a thorny issue, registering the artwork or other IP used to generate your NFTs can be an important step in protecting your IP and enforcing your rights. To register your work with a copyright office, you will typically need to submit a completed application, along with a non-refundable filing fee and a copy of the work you want to register. The application process and requirements may vary depending on the country or region where you are located. In some cases, you may be able to register their work online through the copyright office's website. In other cases, you may need to submit a physical application and copy of the work by mail. It's important to carefully review the copyright office's requirements and follow their instructions to ensure that the application is completed correctly.
<h3>4. Mint and transact on platforms that enforce Creator Royalties:</h3>
 Web3 collectibles are at a crucial intersection. They are quickly growing beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the home for next-generation storytelling with standardized digital property rights. To date, Creators have been limited in their ability to pursue royalties enforcement due to a glaring roadblock: current state NFTs are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty. Aspen’s on-chain terms and conditions deliver creators the first legal basis to protecting their rights. Further, royalties will always be paid on Aspen, full stop. 
Protecting your IP as a Web3 creator is important for the success of your creative efforts. By understanding your rights, embedding Terms and Conditions into your NFTs, registering your creative work and using platforms that enforce creator royalties — you can safeguard your IP and ensure that you are properly compensated for your work.    While it may take some effort to put these measures in place, the benefits of protecting your IP and enforcing your rights are well worth it. By taking these steps, you can ensure that your creative work is valued and respected in the broader Web3 community.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Understand how to protect your intellectual property

How to protect your IP rights as a web3 Creator

## **15 things not to forget after your initial mint date**

Congratulations on successfully minting your NFT collection! Take a moment to celebrate the milestone and then get ready to roll up your sleeves (again) because the work isn’t done quite yet.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a> In order to reach new potential collectors, maximize your sales and build a strong community — there are several things to keep in mind after your initial mint date. Our Director of Creators and Director of Growth got together to build this must-read checklist of 15 things **not to forget** as you continue to promote and grow your NFT collection.

## **1\. Perform Market Analysis:**

 Continuously monitor the performance and trends of your NFTs on the market, and compare it with your peers, competitors and industry standards. This will give you insights on how to adjust your strategy and pricing for future mints, and identify potential new markets or opportunities. We love sites like [Dune](https://dune.com/browse/dashboards), and [Footprint](https://www.footprint.network/dashboards).

### **2\. Dive into Collection Analytics:**

 Digging into your collection’s performance and identifying number of unique holders, average holding and the like can provide good intel on your collection’s distribution and reach.

### **3\. Maximize Platform Perks:**

 Ensure you’re taking advantage of all promotional opportunities your platform offers to their Creators. Find ways to be featured on their Discovery pages or in their social media content to reach new audiences. This would be prime time to set up your Storefront on Aspen if you haven’t already.

### **4\. Talk About Your Differences:**

 Clearly communicate the unique attributes and/or rarity of your NFT collection. This will help potential buyers understand the value of your NFTs and why they should buy them.

### **5\. Leverage Social Media:**

 Utilize social media and online communities to promote your NFTs and build a fanbase. Structure your social posts to focus on collector benefits and prioritize entertainment over sales. Social is a place to connect, which drives organic sales. Don’t forget to welcome new holders via social media as well!

### **6\. Incentivize Early Adopters:**

 Offer discounts or bonuses for early adopters or bulk purchases. This simultaneously rewards your new community members while incentivizing more collectors to join the ranks. That’s what we call a win-win!

### **7\. Optimize your Storefront:**

 Collections on Aspen gain access to feature-rich storefronts, complete with customizable CTAs and branding and marketing collateral — eliminating the need to maintain an additional website.

### **8\. Start an Email Newsletter:**

 Email marketing helps you reach your audience directly — without having to worry about social media algorithms. Aspen offers Creators direct email capture on their Storefront with the ability to export contacts to upload directly to your email platform of choice.

### **9\. Storytelling:**

 Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This will help potential buyers connect with your NFTs on a deeper level.

### **10\. Collaborate With Others:**

 Initiate and build relationships with other Web3 creators, artists, and advocates. Collaborating with others can bring new ideas to the surface and can be an effective sales driver by expanding your audience.

### **11\. Offer Exclusive Content:**

 Offer exclusive content or bonus content to holders of your NFTs to welcome them to your growing community. This provides an additional incentive to mint and begins to build connections between you and your new collectors.

### **12\. Maintain New Releases:**

 Keep content coming! Continuously releasing new content or updates to existing collections helps your audience maintain interest and excitement. An engaged audience is imperative to both sales and community growth.

### **13\. Explore Cross-Promotion:**

 Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion. Be sure to look for partners who have a similar audience size to ensure the partnership is mutually beneficial.

### **14\. Prioritize Community Engagement:**

 Host events or competitions to engage your community and drive sales. Challenge yourself to center these initiatives around common themes or causes your community cares about, rather than just your NFTs. This will help build community strength which results in more organic sales over time.

### **15\. Make Room for Transparency:**

 Be transparent and responsive to your community, and be open to feedback. Take the time to respond thoughtfully to comments and DMs and be proactive about any bugs or hiccups the collection may experience. This will help build trust and loyalty among your audience, and make them more likely to buy future collections.

It’s no secret that after minting your NFT collection, it’s time to focus on sales and community growth. By following the above tips, you’re now equipped with effective tools that answer the ‘but how?’ question we see so frequently among Web3 creator groups. &nbsp; Remember — the NFT market is constantly evolving and it's important to stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials. &nbsp; Building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Keep in mind that the key to success is to be consistent and persistent in your efforts. Be open to feedback, take risks and be willing to adapt your strategy as needed. &nbsp; Finally, don't be discouraged by setbacks or initial lack of success, this is an emerging and rapidly growing market, there is a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>15 things not to forget after your initial mint date</h2>
Congratulations on successfully minting your NFT collection! Take a moment to celebrate the milestone and then get ready to roll up your sleeves (again) because the work isn’t done quite yet. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a> In order to reach new potential collectors, maximize your sales and build a strong community — there are several things to keep in mind after your initial mint date. Our Director of Creators and Director of Growth got together to build this must-read checklist of 15 things not to forget as you continue to promote and grow your NFT collection.
<h2>1. Perform Market Analysis:</h2>
 Continuously monitor the performance and trends of your NFTs on the market, and compare it with your peers, competitors and industry standards. This will give you insights on how to adjust your strategy and pricing for future mints, and identify potential new markets or opportunities. We love sites like <a href="https://dune.com/browse/dashboards">Dune</a>, and <a href="https://www.footprint.network/dashboards">Footprint</a>.
<h3>2. Dive into Collection Analytics:</h3>
 Digging into your collection’s performance and identifying number of unique holders, average holding and the like can provide good intel on your collection’s distribution and reach.
<h3>3. Maximize Platform Perks:</h3>
 Ensure you’re taking advantage of all promotional opportunities your platform offers to their Creators. Find ways to be featured on their Discovery pages or in their social media content to reach new audiences. This would be prime time to set up your Storefront on Aspen if you haven’t already.
<h3>4. Talk About Your Differences:</h3>
 Clearly communicate the unique attributes and/or rarity of your NFT collection. This will help potential buyers understand the value of your NFTs and why they should buy them.
<h3>5. Leverage Social Media:</h3>
 Utilize social media and online communities to promote your NFTs and build a fanbase. Structure your social posts to focus on collector benefits and prioritize entertainment over sales. Social is a place to connect, which drives organic sales. Don’t forget to welcome new holders via social media as well!
<h3>6. Incentivize Early Adopters:</h3>
 Offer discounts or bonuses for early adopters or bulk purchases. This simultaneously rewards your new community members while incentivizing more collectors to join the ranks. That’s what we call a win-win!
<h3>7. Optimize your Storefront:</h3>
 Collections on Aspen gain access to feature-rich storefronts, complete with customizable CTAs and branding and marketing collateral — eliminating the need to maintain an additional website.
<h3>8. Start an Email Newsletter:</h3>
 Email marketing helps you reach your audience directly — without having to worry about social media algorithms. Aspen offers Creators direct email capture on their Storefront with the ability to export contacts to upload directly to your email platform of choice.
<h3>9. Storytelling:</h3>
 Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This will help potential buyers connect with your NFTs on a deeper level.
<h3>10. Collaborate With Others:</h3>
 Initiate and build relationships with other Web3 creators, artists, and advocates. Collaborating with others can bring new ideas to the surface and can be an effective sales driver by expanding your audience.
<h3>11. Offer Exclusive Content:</h3>
 Offer exclusive content or bonus content to holders of your NFTs to welcome them to your growing community. This provides an additional incentive to mint and begins to build connections between you and your new collectors.
<h3>12. Maintain New Releases:</h3>
 Keep content coming! Continuously releasing new content or updates to existing collections helps your audience maintain interest and excitement. An engaged audience is imperative to both sales and community growth.
<h3>13. Explore Cross-Promotion:</h3>
 Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion. Be sure to look for partners who have a similar audience size to ensure the partnership is mutually beneficial.
<h3>14. Prioritize Community Engagement:</h3>
 Host events or competitions to engage your community and drive sales. Challenge yourself to center these initiatives around common themes or causes your community cares about, rather than just your NFTs. This will help build community strength which results in more organic sales over time.
<h3>15. Make Room for Transparency:</h3>
 Be transparent and responsive to your community, and be open to feedback. Take the time to respond thoughtfully to comments and DMs and be proactive about any bugs or hiccups the collection may experience. This will help build trust and loyalty among your audience, and make them more likely to buy future collections.
It’s no secret that after minting your NFT collection, it’s time to focus on sales and community growth. By following the above tips, you’re now equipped with effective tools that answer the ‘but how?’ question we see so frequently among Web3 creator groups.   Remember — the NFT market is constantly evolving and it's important to stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials.   Building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Keep in mind that the key to success is to be consistent and persistent in your efforts. Be open to feedback, take risks and be willing to adapt your strategy as needed.   Finally, don't be discouraged by setbacks or initial lack of success, this is an emerging and rapidly growing market, there is a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

15 things not to forget after your initial mint date

## **Definitive Gift Guide for Degens**

We’ve read all the gift guides this year suggesting Dogecoin socks as stocking stuffers and surprising a loved one with the Metavertu and — while neither of those ideas don’t work — they feel a lot like normie presents adapted for a brother-in-law you heard was ‘into crypto.’

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

To avoid more socks this season, we got to work assembling a by-degen, for-degen gift guide to help you out this holiday season. The best part? We’ve adapted it for year-round utility to include those who don’t celebrate western holidays.

For those of us on the proverbial holiday clock, we know it’s ticking. Let’s dive in! <img width="1920" height="1080" src="/images/blog/Gift-Guide.png" />

### **For the Normie Looking to Gift the Degen in Their Life ⬇️**

We know we know, no more Bitcoin Bar Lights or books on doing your taxes. If you’re looking for degen-approved gifts that don’t require a crypto wallet to purchase, you’re in the right place! Here’s our top picks for how to celebrate a special day with your NFT-obsessed loved one that doesn’t end up in googling USD to ETH conversation rates:

#### Hardware Wallet

A hardware wallet is a perfect gift for any NFT degen who takes their crypto security seriously. These physical devices offer a secure way to store and manage cryptocurrency and NFT assets, protecting them from online threats like hacking and phishing attacks.

Plus, hardware wallets are portable and easy to use, making them a convenient and practical gift for any crypto enthusiast. So consider giving the gift of security and peace of mind with a hardware wallet this holiday season.

💲 Affordable: [Safepal](https://www.safepal.com/)

💲💲 Advanced Security Features: [Tezor](https://trezor.io/)

💲💲💲 Most Popular: [Ledger](https://www.ledger.com/)

#### CoinVoucher

If you’re not well-versed in the world of crypto — consider this a crypto gift card! These prepaid cards allow the recipient to easily redeem them for a variety of popular cryptocurrencies, including Bitcoin, Ethereum, and more, all without the need for a crypto wallet. 💳

They’re a convenient and secure way for normies to cover their loved ones’ next purchase (or gas fees), making them a perfect gift for the NFT degen in your life.

➡️ [Get Started](https://cryptovoucher.io/)

#### Noise Canceling Headphones

Got a gamer on your hands? Give the gift of distraction-free gaming! Noise canceling headphones make a great gift for any degen gamer looking to immerse themselves in their favorite games without distractions. These headphones use advanced technology to cancel out external noise, allowing the wearer to focus on their gameplay without intrusion from outside surroundings. They’re also comfortable to wear and offer excellent sound quality, making them a practical and enjoyable gift for any degen gamer.

💲 Affordable: [Razer Kraken V3 Headset](https://www.razer.com/gaming-headsets/razer-kraken-v3-x)

💲💲 Wired: [Razer Blackshark V2 Headset](https://www.razer.com/gaming-headsets/razer-blackshark-v2)

💲💲💲 Wireless: [HyperX Cloud Alpha Wireless Headset](https://hyperx.com/products/hyperx-cloud-alpha-wireless?variant=42135502422173&amp;currency=USD&amp;gclid=Cj0KCQiA14WdBhD8ARIsANao07hboZDoL-l4Yhd1n0Mh_3L1dozBqSjLUqOyVYZuO2yZOxHeWkU4SPQaAg0pEALw_wcB)

No-Crypto Required Digital Display

Looking for the perfect holiday gift for the art-loving, tech-savvy degen in your life? Consider the Meural Smart WiFi Photo Frame! This sleek and modern digital picture frame not only displays traditional digital photos, but also allows the recipient to showcase their prized NFT collection. The best part? No need to purchase cryptocurrency or go through the hassle of uploading NFTs during checkout. Simply connect the frame to the internet via WiFi and control it all through a convenient smartphone app!

➡️ Find the Frame [HERE](https://www.netgear.com/home/digital-art-canvas/photoframe/)

While you’re at it, pick up a copy of [The NFT Handbook](https://www.amazon.com/NFT-Handbook-Course-Non-Fungible-Revealed-ebook/dp/B09PPRGHSZ?crid=FD4ZOUPJW5BY&amp;keywords=nft+book&amp;qid=1643621560&amp;refinements=p_n_publication_date:1250226011&amp;rnid=1250225011&amp;s=books&amp;sprefix=nft+book,aps,458&amp;sr=1-2&amp;linkCode=sl1&amp;tag=andzol-20&amp;linkId=69708d2debf62fae366e14ef61fe421d&amp;language=en_US&amp;ref_=as_li_ss_tl) or [NFTs For Dummies](https://www.amazon.com/NFTs-Dummies-Tiana-Laurence/dp/1119843316?crid=3HQZVKRIMRCC5&amp;keywords=nft+book&amp;qid=1662553579&amp;sprefix=nft+boo,aps,161&amp;sr=8-10&amp;linkCode=sl1&amp;tag=andzol-20&amp;linkId=d7dbf7a7a3690a81d059628b2a6bfe38&amp;language=en_US&amp;ref_=as_li_ss_tl) for yourself to learn a little bit about your loved one’s vibrant online world.

### **Our Top Picks for Degen to Degen Gifting ⬇️**

Some of your closest crypto confidants might live oceans away — we get it. This comprehensive list covers everything from your neighborhood crew, to your group chat where you complain about gas fees — all the way to the connections you may only have a Twitter handle, Discord username or wallet address for.

#### Bring Digital To Life with a Physical Display — Degen Style

Turn a friend’s favorite NFT into a tangible treasure with Infinite Objects or Flexy! These companies offer the ability to create physical copies of digital NFTs, allowing you to bring a loved one’s favorite collectibles to life. Give the gift of a physical NFT to the degen in your life and watch their face light up as they unwrap a one-of-a-kind collectible made with durable, high-quality materials.

➡️ [Explore Infinite Objects](https://infiniteobjects.com/)

➡️ [Explore Flexy](https://flexynfts.io/)

Looking for something more wallet-friendly? (no pun intended) Turn their NFTs into a piece of custom merch using [Pixels](https://pixels.com/printnfts)! Just be sure you’re not violating any usage rights before you get started. Learn more about NFTs with Terms and Conditions [HERE](/blog/aspen-solves-for-legal-in-web3)

#### Delight Art Collectors with a Tender Pass

The perfect gift for the art collector in your life! A Tender Pass unlocks access to unique collaborations with up-and-coming artists, novel curation tools, collector insights and engaging community channels. On top of the utility perks, every Pass helps grow the Tender ecosystem and supports the entire generative art lifecycle from creation to collection.

➡️ Learn more or mint pass [HERE](https://tender.art/pass)

#### Make memories and meet them at your nearest NFT conference!

Whether you’re headed to [NFT Paris](https://www.nftparis.xyz/), [Expoverse](https://goexpoverse.com/), or [Consensus 2023](https://consensus.coindesk.com/), snagging an extra ticket for another degen in your life makes a great gift!

Attending an NFT conference is a great opportunity to network with other crypto enthusiasts and learn about the latest developments in the NFT space. Conference passes often come with access to exclusive events and parties, giving your friend the chance to meet with industry leaders and VIPs

➡️ Stay up to date on 2023 events and access event registration pages [HERE](https://influencermarketinghub.com/nft-events/)

#### Mint personalized holiday cards using a no-code platform!

Skip snail mail this year and create a personalized holiday card collection to drop to friends for a degen-approved way to send holiday cheer.

For an easy lift, select a no-code NFT platform that allows you to create and mint your own NFTs, like [Aspen](https://aspenft.io/).

Once you’ve chosen a platform, you’ll need to create an account and follow the steps to mint your own NFT. This will typically involve uploading an image or design for your holiday card, as well as adding any additional details or information you’d like to include. Once you’ve finished creating your NFT holiday card, you can then send it to your friends as a special holiday gift.

Recipients will be able to view and collect the NFT holiday card using a wallet that is compatible with the platform you used to mint the NFT.

#### Make it easy, buy them an NFT

Shopping online just got easier — you don’t even have to splurge for expedited shipping if you’re running a bit behind! Buying an NFT from a friend’s favorite collection is a great way to personalize your gift giving while simultaneously supporting independent creators. Once you’ve purchased the NFT you’d like to give, make sure you double check the recipient’s wallet address to ensure you’re transferring to the correct wallet and confirm the transaction.

So easy you could (and should) do it again.

#### Host a Virtual Holiday Party

Put your virtual land to festive use! Throwing a holiday party in Decentraland or Sandbox is an amazing way to celebrate the season with your international NFT friends! Invite your entire degen network to join the party by sharing the coordinates of your land with them and deck the virtual halls with holiday-themed NFTs and other festive decorations. Keep guests entertained by hosting an NFT gift exchange or a virtual snowball fight. Don’t forget to add some holiday cheer with a playlist of festive music!

Hint: You can even use our Personalized Holiday Cards idea as invitations

#### Snag a Subscription to an NFT Newsletter

We’re big fans of subscription based gifts. One of our fave newsletters, The Defiant, would make a great holiday gift for a friend who is interested in the world of decentralized technology and crypto. The Defiant offers daily news and analysis on the latest developments in the web3 space, as well as in-depth articles and interviews with industry leaders.

With a subscription, your fellow degen will have access to valuable content, stay up-to-date on the latest happenings in the world of decentralized technology and support independent journalism to ensure that The Defiant can continue to produce high-quality content for the web3 community.

➡️ Check out subscription options [HERE](https://thedefiant.io/go-premium)

### **A Few Ideas for Creators Looking to Thank Their Collectors ⬇️**

Whether it’s because you’ve found a little holiday spirit, you’re looking to celebrate a collection anniversary, or you’re just looking for a way to say ‘Thank You’ to the collectors who supported you along the way, we’ve got you covered.

#### Send Collectors Physical Prints

[Beyond Print](https://beyondprint.eu/) and [GEMIT](https://gemit.io/) offer NFT printing services that specialize in producing high-quality prints from digital files. Both platforms offer a range of print materials and sizes, and can help the artist create stunning prints that are perfect for gift-giving during the holiday (or any) season.

If you’re working at a smaller scale and are looking to incorporate a more personal touch, you could even create physical versions of your own work yourself, using specialized printing equipment and materials. This is definitely a more hands-on approach — but allows you to have more control over the final product and potentially save on costs. Plus, creating the prints themselves can be a fun and festive way to connect with your growing community.

If you have a larger following than hand-made copies will allow, consider opening up a commissions request list for top collectors — offering IRL works such as canvas paintings, murals, art installations, home décor, and other tangible household items.

#### We Heard Santa Does Airdrops Now

Airdropping free NFTs to engaged collectors is a great way for web3 creators to show their appreciation and thank their most loyal fans. This not only incentivizes collectors to remain engaged with your work, but also provides a special surprise and unexpected gift.

Airdropping no-cost NFTs can also be a great way to showcase work that never made it to market or draft work that you didn’t include in a previous collection. With Aspen’s marketing toolkit — your distribution options expand further! Use QR code or email claim links to connect rewarding your collectors with new or existing marketing campaigns.

Whichever way you go about it, airdropping NFTs is a thoughtful and generous gesture that is sure to be appreciated by collectors.

#### Say Thank You in Crypto

Reimbursing gas fees paid by collectors who minted can be a great way to show your appreciation and thank your community this holiday season. Gas fees can be a significant expense for collectors, especially if they are minting multiple NFTs. By reimbursing these fees, you can demonstrate your gratitude and help offset some of the costs associated with collecting your NFTs during the time of year where everybody could use a little more in their wallet.

#### Release Collector-Only Content

Say thanks to collectors this holiday season (or any time of year) by giving them access to exclusive, collectors-only content! This could include behind-the-scenes footage or photos from the creation process, early drafts or sketches of the NFTs, or exclusive interviews and Q&A sessions with you and your team.

This unique experience will make them feel appreciated and foster a sense of community around your work to help you jingle all the way into next holiday season.

#### Grant Allowlist Spots for Your Next Release

Looking for a low-cost, low-effort way to share your gratitude? Add previous collectors to your next collection’s allowlist! For our newer creators, an allowlist is a list of collectors who are given priority access to purchase NFTs from a new collection before it is released to the general public.

By granting your previous collectors allowlist spots, you can show your appreciation for their support and engagement with your work while simultaneously building anticipation and excitement for your next release.

### **We Can’t Forget Collectors Looking to Give Back to the Creators Supplying the Ecosystem with Incredible Work ⬇️**

Show your support for your favorite Creators this holiday season (and every season!) by helping them find new community members and increasing their online visibility!

It can be difficult for creators to manage their entire business and grow their online presence at the same time. Creating and promoting their work requires a significant amount of time and energy, and it can be challenging to balance these tasks with the day-to-day responsibilities of running a project.

As a result, many creators struggle to get their work seen by a wider audience and increase their visibility online. This is where collectors can step in and help. By taking the initiative to promote a creator’s work and help them grow their online presence, collectors can make a big impact on a creator’s success. This not only helps the creator, but it also gives collectors the opportunity to support and engage with the art community in a meaningful way.

Here’s two ways to get started

➡️ Feature the Creator in your Digital Galleries!

Whether you create a folder on [Aspen](https://aspenft.io/) and share your Gallery Link or feature the Creator’s work in a Gallery, Collection or Square on [deca.art](https://deca.art/), virtual community platforms are a great place to give some of your favorite creators an end of the year shout-out.

➡️ Post on Social Media

Creators are constantly looking to expand their audience and chances are, if you love their work — someone you know might love it too! By writing and posting a Twitter thread, sharing their work on your Instagram Stories or retweeting the Creator’s original posts to increase their amplification, it can go a long way!

#### **One last note from us and we’ll let you get to work!**

If you’re struggling to find something your degen loved one will love to open this season — remember that NFT aficionados come in all shapes and sizes, and have a wide range of interests and passions.

Don’t settle for a generic NFT gift that doesn’t speak to their interests. Use this guide and take the time to find something that they will truly love and appreciate. 💜

Whether you‘re shopping for a tech-savvy art lover, an immersive gamer, or a crypto security expert, go the extra mile and find something that will truly delight your degen this holiday season. 🎁

Time to get degenerous!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Definitive Gift Guide for Degens</h2>
We’ve read all the gift guides this year suggesting Dogecoin socks as stocking stuffers and surprising a loved one with the Metavertu and — while neither of those ideas don’t work — they feel a lot like normie presents adapted for a brother-in-law you heard was ‘into crypto.’
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
To avoid more socks this season, we got to work assembling a by-degen, for-degen gift guide to help you out this holiday season. The best part? We’ve adapted it for year-round utility to include those who don’t celebrate western holidays.
For those of us on the proverbial holiday clock, we know it’s ticking. Let’s dive in! <img width="1920" height="1080" src="/images/blog/Gift-Guide.png" />
<h3>For the Normie Looking to Gift the Degen in Their Life ⬇️</h3>
We know we know, no more Bitcoin Bar Lights or books on doing your taxes. If you’re looking for degen-approved gifts that don’t require a crypto wallet to purchase, you’re in the right place! Here’s our top picks for how to celebrate a special day with your NFT-obsessed loved one that doesn’t end up in googling USD to ETH conversation rates:
<h4>Hardware Wallet</h4>
A hardware wallet is a perfect gift for any NFT degen who takes their crypto security seriously. These physical devices offer a secure way to store and manage cryptocurrency and NFT assets, protecting them from online threats like hacking and phishing attacks.
Plus, hardware wallets are portable and easy to use, making them a convenient and practical gift for any crypto enthusiast. So consider giving the gift of security and peace of mind with a hardware wallet this holiday season.
💲 Affordable: <a href="https://www.safepal.com/">Safepal</a>
💲💲 Advanced Security Features: <a href="https://trezor.io/">Tezor</a>
💲💲💲 Most Popular: <a href="https://www.ledger.com/">Ledger</a>
<h4>CoinVoucher</h4>
If you’re not well-versed in the world of crypto — consider this a crypto gift card! These prepaid cards allow the recipient to easily redeem them for a variety of popular cryptocurrencies, including Bitcoin, Ethereum, and more, all without the need for a crypto wallet. 💳
They’re a convenient and secure way for normies to cover their loved ones’ next purchase (or gas fees), making them a perfect gift for the NFT degen in your life.
➡️ <a href="https://cryptovoucher.io/">Get Started</a>
<h4>Noise Canceling Headphones</h4>
Got a gamer on your hands? Give the gift of distraction-free gaming! Noise canceling headphones make a great gift for any degen gamer looking to immerse themselves in their favorite games without distractions. These headphones use advanced technology to cancel out external noise, allowing the wearer to focus on their gameplay without intrusion from outside surroundings. They’re also comfortable to wear and offer excellent sound quality, making them a practical and enjoyable gift for any degen gamer.
💲 Affordable: <a href="https://www.razer.com/gaming-headsets/razer-kraken-v3-x">Razer Kraken V3 Headset</a>
💲💲 Wired: <a href="https://www.razer.com/gaming-headsets/razer-blackshark-v2">Razer Blackshark V2 Headset</a>
💲💲💲 Wireless: <a href="https://hyperx.com/products/hyperx-cloud-alpha-wireless?variant=42135502422173&amp;currency=USD&amp;gclid=Cj0KCQiA14WdBhD8ARIsANao07hboZDoL-l4Yhd1n0Mh_3L1dozBqSjLUqOyVYZuO2yZOxHeWkU4SPQaAg0pEALw_wcB">HyperX Cloud Alpha Wireless Headset</a>
No-Crypto Required Digital Display
Looking for the perfect holiday gift for the art-loving, tech-savvy degen in your life? Consider the Meural Smart WiFi Photo Frame! This sleek and modern digital picture frame not only displays traditional digital photos, but also allows the recipient to showcase their prized NFT collection. The best part? No need to purchase cryptocurrency or go through the hassle of uploading NFTs during checkout. Simply connect the frame to the internet via WiFi and control it all through a convenient smartphone app!
➡️ Find the Frame <a href="https://www.netgear.com/home/digital-art-canvas/photoframe/">HERE</a>
While you’re at it, pick up a copy of <a href="https://www.amazon.com/NFT-Handbook-Course-Non-Fungible-Revealed-ebook/dp/B09PPRGHSZ?crid=FD4ZOUPJW5BY&amp;keywords=nft+book&amp;qid=1643621560&amp;refinements=p_n_publication_date:1250226011&amp;rnid=1250225011&amp;s=books&amp;sprefix=nft+book,aps,458&amp;sr=1-2&amp;linkCode=sl1&amp;tag=andzol-20&amp;linkId=69708d2debf62fae366e14ef61fe421d&amp;language=en_US&amp;ref_=as_li_ss_tl">The NFT Handbook</a> or <a href="https://www.amazon.com/NFTs-Dummies-Tiana-Laurence/dp/1119843316?crid=3HQZVKRIMRCC5&amp;keywords=nft+book&amp;qid=1662553579&amp;sprefix=nft+boo,aps,161&amp;sr=8-10&amp;linkCode=sl1&amp;tag=andzol-20&amp;linkId=d7dbf7a7a3690a81d059628b2a6bfe38&amp;language=en_US&amp;ref_=as_li_ss_tl">NFTs For Dummies</a> for yourself to learn a little bit about your loved one’s vibrant online world.
<h3>Our Top Picks for Degen to Degen Gifting ⬇️</h3>
Some of your closest crypto confidants might live oceans away — we get it. This comprehensive list covers everything from your neighborhood crew, to your group chat where you complain about gas fees — all the way to the connections you may only have a Twitter handle, Discord username or wallet address for.
<h4>Bring Digital To Life with a Physical Display — Degen Style</h4>
Turn a friend’s favorite NFT into a tangible treasure with Infinite Objects or Flexy! These companies offer the ability to create physical copies of digital NFTs, allowing you to bring a loved one’s favorite collectibles to life. Give the gift of a physical NFT to the degen in your life and watch their face light up as they unwrap a one-of-a-kind collectible made with durable, high-quality materials.
➡️ <a href="https://infiniteobjects.com/">Explore Infinite Objects</a>
➡️ <a href="https://flexynfts.io/">Explore Flexy</a>
Looking for something more wallet-friendly? (no pun intended) Turn their NFTs into a piece of custom merch using <a href="https://pixels.com/printnfts">Pixels</a>! Just be sure you’re not violating any usage rights before you get started. Learn more about NFTs with Terms and Conditions <a href="/blog/aspen-solves-for-legal-in-web3">HERE</a>
<h4>Delight Art Collectors with a Tender Pass</h4>
The perfect gift for the art collector in your life! A Tender Pass unlocks access to unique collaborations with up-and-coming artists, novel curation tools, collector insights and engaging community channels. On top of the utility perks, every Pass helps grow the Tender ecosystem and supports the entire generative art lifecycle from creation to collection.
➡️ Learn more or mint pass <a href="https://tender.art/pass">HERE</a>
<h4>Make memories and meet them at your nearest NFT conference!</h4>
Whether you’re headed to <a href="https://www.nftparis.xyz/">NFT Paris</a>, <a href="https://goexpoverse.com/">Expoverse</a>, or <a href="https://consensus.coindesk.com/">Consensus 2023</a>, snagging an extra ticket for another degen in your life makes a great gift!
Attending an NFT conference is a great opportunity to network with other crypto enthusiasts and learn about the latest developments in the NFT space. Conference passes often come with access to exclusive events and parties, giving your friend the chance to meet with industry leaders and VIPs
➡️ Stay up to date on 2023 events and access event registration pages <a href="https://influencermarketinghub.com/nft-events/">HERE</a>
<h4>Mint personalized holiday cards using a no-code platform!</h4>
Skip snail mail this year and create a personalized holiday card collection to drop to friends for a degen-approved way to send holiday cheer.
For an easy lift, select a no-code NFT platform that allows you to create and mint your own NFTs, like <a href="https://aspenft.io/">Aspen</a>.
Once you’ve chosen a platform, you’ll need to create an account and follow the steps to mint your own NFT. This will typically involve uploading an image or design for your holiday card, as well as adding any additional details or information you’d like to include. Once you’ve finished creating your NFT holiday card, you can then send it to your friends as a special holiday gift.
Recipients will be able to view and collect the NFT holiday card using a wallet that is compatible with the platform you used to mint the NFT.
<h4>Make it easy, buy them an NFT</h4>
Shopping online just got easier — you don’t even have to splurge for expedited shipping if you’re running a bit behind! Buying an NFT from a friend’s favorite collection is a great way to personalize your gift giving while simultaneously supporting independent creators. Once you’ve purchased the NFT you’d like to give, make sure you double check the recipient’s wallet address to ensure you’re transferring to the correct wallet and confirm the transaction.
So easy you could (and should) do it again.
<h4>Host a Virtual Holiday Party</h4>
Put your virtual land to festive use! Throwing a holiday party in Decentraland or Sandbox is an amazing way to celebrate the season with your international NFT friends! Invite your entire degen network to join the party by sharing the coordinates of your land with them and deck the virtual halls with holiday-themed NFTs and other festive decorations. Keep guests entertained by hosting an NFT gift exchange or a virtual snowball fight. Don’t forget to add some holiday cheer with a playlist of festive music!
Hint: You can even use our Personalized Holiday Cards idea as invitations
<h4>Snag a Subscription to an NFT Newsletter</h4>
We’re big fans of subscription based gifts. One of our fave newsletters, The Defiant, would make a great holiday gift for a friend who is interested in the world of decentralized technology and crypto. The Defiant offers daily news and analysis on the latest developments in the web3 space, as well as in-depth articles and interviews with industry leaders.
With a subscription, your fellow degen will have access to valuable content, stay up-to-date on the latest happenings in the world of decentralized technology and support independent journalism to ensure that The Defiant can continue to produce high-quality content for the web3 community.
➡️ Check out subscription options <a href="https://thedefiant.io/go-premium">HERE</a>
<h3>A Few Ideas for Creators Looking to Thank Their Collectors ⬇️</h3>
Whether it’s because you’ve found a little holiday spirit, you’re looking to celebrate a collection anniversary, or you’re just looking for a way to say ‘Thank You’ to the collectors who supported you along the way, we’ve got you covered.
<h4>Send Collectors Physical Prints</h4>
<a href="https://beyondprint.eu/">Beyond Print</a> and <a href="https://gemit.io/">GEMIT</a> offer NFT printing services that specialize in producing high-quality prints from digital files. Both platforms offer a range of print materials and sizes, and can help the artist create stunning prints that are perfect for gift-giving during the holiday (or any) season.
If you’re working at a smaller scale and are looking to incorporate a more personal touch, you could even create physical versions of your own work yourself, using specialized printing equipment and materials. This is definitely a more hands-on approach — but allows you to have more control over the final product and potentially save on costs. Plus, creating the prints themselves can be a fun and festive way to connect with your growing community.
If you have a larger following than hand-made copies will allow, consider opening up a commissions request list for top collectors — offering IRL works such as canvas paintings, murals, art installations, home décor, and other tangible household items.
<h4>We Heard Santa Does Airdrops Now</h4>
Airdropping free NFTs to engaged collectors is a great way for web3 creators to show their appreciation and thank their most loyal fans. This not only incentivizes collectors to remain engaged with your work, but also provides a special surprise and unexpected gift.
Airdropping no-cost NFTs can also be a great way to showcase work that never made it to market or draft work that you didn’t include in a previous collection. With Aspen’s marketing toolkit — your distribution options expand further! Use QR code or email claim links to connect rewarding your collectors with new or existing marketing campaigns.
Whichever way you go about it, airdropping NFTs is a thoughtful and generous gesture that is sure to be appreciated by collectors.
<h4>Say Thank You in Crypto</h4>
Reimbursing gas fees paid by collectors who minted can be a great way to show your appreciation and thank your community this holiday season. Gas fees can be a significant expense for collectors, especially if they are minting multiple NFTs. By reimbursing these fees, you can demonstrate your gratitude and help offset some of the costs associated with collecting your NFTs during the time of year where everybody could use a little more in their wallet.
<h4>Release Collector-Only Content</h4>
Say thanks to collectors this holiday season (or any time of year) by giving them access to exclusive, collectors-only content! This could include behind-the-scenes footage or photos from the creation process, early drafts or sketches of the NFTs, or exclusive interviews and Q&amp;A sessions with you and your team.
This unique experience will make them feel appreciated and foster a sense of community around your work to help you jingle all the way into next holiday season.
<h4>Grant Allowlist Spots for Your Next Release</h4>
Looking for a low-cost, low-effort way to share your gratitude? Add previous collectors to your next collection’s allowlist! For our newer creators, an allowlist is a list of collectors who are given priority access to purchase NFTs from a new collection before it is released to the general public.
By granting your previous collectors allowlist spots, you can show your appreciation for their support and engagement with your work while simultaneously building anticipation and excitement for your next release.
<h3>We Can’t Forget Collectors Looking to Give Back to the Creators Supplying the Ecosystem with Incredible Work ⬇️</h3>
Show your support for your favorite Creators this holiday season (and every season!) by helping them find new community members and increasing their online visibility!
It can be difficult for creators to manage their entire business and grow their online presence at the same time. Creating and promoting their work requires a significant amount of time and energy, and it can be challenging to balance these tasks with the day-to-day responsibilities of running a project.
As a result, many creators struggle to get their work seen by a wider audience and increase their visibility online. This is where collectors can step in and help. By taking the initiative to promote a creator’s work and help them grow their online presence, collectors can make a big impact on a creator’s success. This not only helps the creator, but it also gives collectors the opportunity to support and engage with the art community in a meaningful way.
Here’s two ways to get started
➡️ Feature the Creator in your Digital Galleries!
Whether you create a folder on <a href="https://aspenft.io/">Aspen</a> and share your Gallery Link or feature the Creator’s work in a Gallery, Collection or Square on <a href="https://deca.art/">deca.art</a>, virtual community platforms are a great place to give some of your favorite creators an end of the year shout-out.
➡️ Post on Social Media
Creators are constantly looking to expand their audience and chances are, if you love their work — someone you know might love it too! By writing and posting a Twitter thread, sharing their work on your Instagram Stories or retweeting the Creator’s original posts to increase their amplification, it can go a long way!
<h4>One last note from us and we’ll let you get to work!</h4>
If you’re struggling to find something your degen loved one will love to open this season — remember that NFT aficionados come in all shapes and sizes, and have a wide range of interests and passions.
Don’t settle for a generic NFT gift that doesn’t speak to their interests. Use this guide and take the time to find something that they will truly love and appreciate. 💜
Whether you‘re shopping for a tech-savvy art lover, an immersive gamer, or a crypto security expert, go the extra mile and find something that will truly delight your degen this holiday season. 🎁
Time to get degenerous!
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

The perfect gift for the Degen in your life

Definitive gift guide for Degens

## **The bear market isn’t barren: The best time to build a web3 business is now**

When Sun Tzu published ‘The Art of War’ he may not have had the modern day Web3 entrepreneur in mind, but there’s no denying that they’ve certainly heeded his advice.

Historically, economic recessions are marked by vast increases in entrepreneurial activity. 57% of today’s Fortune 500 companies were founded during a recession and over 4.4 million new businesses were created in the U.S. in 2020 — at the height of the COVID-19 pandemic.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

It’s no secret that the crypto bear market has roughened the road for organizations and individuals looking to use NFT tools to build new businesses. Our recent conversations with Creators across music, art, and film have been filled with numerous questions like:

➡️ “What types of Web3 tools do I need to create and build my business?”

➡️ “How do I make sure that I get paid when my NFTs are sold and resold?”

➡️ “What do I need to do to protect my rights and the rights of my collectors?”

From our perspective, the burst of the NFT trading bubble forces greater innovation and provides the real builders with the opportunity to bring Web3 back to its creative roots — hopefully without so many Twitter shill-bots and the relentless focus on pumping bags.

Are the days of cranking out a low-quality PFP project, jumping on a few Twitter spaces, paying for a few influencer endorsements and seeing your social followings soar into the hundreds of thousands over? God, we hope.

But that’s not how you build a business anyway, it’s how you build a bubble. And we all know what happens to bubbles.

The end of this bubble, however, doesn’t mark the end of its underlying technology. Remember the dot.com crash? It didn’t lead to the demise of online business. In fact, it was just the opposite. The number of websites grew from over 2000 in 1994 to over 2 million in 1998 to almost 2 billion today.

Sun Tzu is right — this is a tremendous opportunity.

While the world watched Bored Apes break six-figure transaction records and Jack Dorsey sell his first tweet, we’ve been focused on solving numerous pain points preventing greater adoption. Aspen’s minting and marketing toolkits deploy intuitive and accessible tools into the ecosystem, empowering and equipping entrepreneurs with the resources they need to make money in Web3.

### **Another Milestone Mint: Introducing Degen Dance Club** <img width="1200" height="675" src="/images/blog/DDC-Social.png" />

Last quarter we introduced the <a target="_blank" rel="noopener" href="https://medium.com/@aspenft/aspen-solves-for-legal-in-web3-delivers-worlds-first-commercial-nft-with-on-chain-terms-and-5d9a142e287c">first NFTs with integrated terms and conditions</a> in collaboration with National Lampoon. Despite current market conditions, the collection sold out in 150 seconds, highlighting the very real demand to innovative Creators who have access or want to create IP that is not CC0.

This month, Aspen is celebrating another minting milestone: the first music album NFT with transferable on-chain terms and conditions and programmatically split royalties for collaborators on primary and secondary sales. And, it’s got AI-generated remixed content to boot.

More simply: another way for Creators to generate more revenue in web3.

Degen Dance Club — founded by multi-platinum musician Michael Antoniou — moves into its genesis mint shortly, introducing a revolutionary, music ownership opportunity designed to elevate music creation tools and resources using web3.

Michael began his career as a session guitarist in 2009 working with a number of breakthrough UK artists. In 2012, he was the guitarist and writer on Rihanna’s single ‘What Now’, featured on her Grammy Award winning album ‘Unapologetic’.

By 2016, he had started attracting major label and publishing interest, however, was unable to reach mutually agreeable terms. Unfazed by music industry politics, Michael decided it was best to continue forward independently; he launched his own record label ‘Deep Stack Records.’

Fast forward to today, Michael has partnered with Mintwerx, Delphos and Nameflick to launch the Magnetism EP. The 4,000 NFT collection is made up of 4 original songs available for public mint soon.

### **How can you start a business (or a movement) from four songs?**

Each Magnetism mint is accompanied by a generative PFP along with the opportunity to mint a unique AI-generated remix of the original song. Minters will own the original or ‘masters’ to the one-of-a-kind remix for their own music creation purposes or to utilize commercially.

Following the Magnetism drop, holders will receive exclusive access to a second collection powered by Degen Dance Club’s generative music platform. Minters will again own exclusive rights to the masters of the songs they mint made possible through Aspen.

It gets better.

V2 Generative Collection Holders will also be able to mint the musical <a target="_blank" rel="noopener" href="https://www.epidemicsound.com/blog/what-are-stems-in-music-production/">stems</a> (or, audio file that breaks a track into individual mixes) that their NFT was made with. Stem NFTs will be individually tradable and holders will be granted a license (again, through Aspen’s terms capabilities) to use them within their own compositions and Degen Dance Club’s Creator Platform.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

Their Creator Platform (coming soon) delivers easy-to-use music creation tools to their community, democratizing music production and eliminating the need to own expensive equipment. Holders will be able to use the platform to integrate the stems in their wallet into DDC’s AI-powered soundworld to generate their own compositions, and turn them into NFTs.

From four tracks to a fully-formed business model — all powered by Aspen.

### **How can I find my footing in Web3?**

Aspen provides a platform for Creators to design, build, and deliver experiences their customers, fans and communities love, regardless of their experience in crypto, NFTs or even ecommerce.

Whether you are an existing business, new startup, or have found yourself going it alone — Aspen’s no-code, minting and marketing toolkits transform previously complex processes into just a few simple steps to stand up your very own Web3-based business.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>The bear market isn’t barren: The best time to build a web3 business is now</h2>
When Sun Tzu published ‘The Art of War’ he may not have had the modern day Web3 entrepreneur in mind, but there’s no denying that they’ve certainly heeded his advice.
Historically, economic recessions are marked by vast increases in entrepreneurial activity. 57% of today’s Fortune 500 companies were founded during a recession and over 4.4 million new businesses were created in the U.S. in 2020 — at the height of the COVID-19 pandemic.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
It’s no secret that the crypto bear market has roughened the road for organizations and individuals looking to use NFT tools to build new businesses. Our recent conversations with Creators across music, art, and film have been filled with numerous questions like:
➡️ “What types of Web3 tools do I need to create and build my business?”
➡️ “How do I make sure that I get paid when my NFTs are sold and resold?”
➡️ “What do I need to do to protect my rights and the rights of my collectors?”
From our perspective, the burst of the NFT trading bubble forces greater innovation and provides the real builders with the opportunity to bring Web3 back to its creative roots — hopefully without so many Twitter shill-bots and the relentless focus on pumping bags.
Are the days of cranking out a low-quality PFP project, jumping on a few Twitter spaces, paying for a few influencer endorsements and seeing your social followings soar into the hundreds of thousands over? God, we hope.
But that’s not how you build a business anyway, it’s how you build a bubble. And we all know what happens to bubbles.
The end of this bubble, however, doesn’t mark the end of its underlying technology. Remember the dot.com crash? It didn’t lead to the demise of online business. In fact, it was just the opposite. The number of websites grew from over 2000 in 1994 to over 2 million in 1998 to almost 2 billion today.
Sun Tzu is right — this is a tremendous opportunity.
While the world watched Bored Apes break six-figure transaction records and Jack Dorsey sell his first tweet, we’ve been focused on solving numerous pain points preventing greater adoption. Aspen’s minting and marketing toolkits deploy intuitive and accessible tools into the ecosystem, empowering and equipping entrepreneurs with the resources they need to make money in Web3.
<h3>Another Milestone Mint: Introducing Degen Dance Club <img width="1200" height="675" src="/images/blog/DDC-Social.png" /></h3>
Last quarter we introduced the <a target="_blank" rel="noopener" href="https://medium.com/@aspenft/aspen-solves-for-legal-in-web3-delivers-worlds-first-commercial-nft-with-on-chain-terms-and-5d9a142e287c">first NFTs with integrated terms and conditions</a> in collaboration with National Lampoon. Despite current market conditions, the collection sold out in 150 seconds, highlighting the very real demand to innovative Creators who have access or want to create IP that is not CC0.
This month, Aspen is celebrating another minting milestone: the first music album NFT with transferable on-chain terms and conditions and programmatically split royalties for collaborators on primary and secondary sales. And, it’s got AI-generated remixed content to boot.
More simply: another way for Creators to generate more revenue in web3.
Degen Dance Club — founded by multi-platinum musician Michael Antoniou — moves into its genesis mint shortly, introducing a revolutionary, music ownership opportunity designed to elevate music creation tools and resources using web3.
Michael began his career as a session guitarist in 2009 working with a number of breakthrough UK artists. In 2012, he was the guitarist and writer on Rihanna’s single ‘What Now’, featured on her Grammy Award winning album ‘Unapologetic’.
By 2016, he had started attracting major label and publishing interest, however, was unable to reach mutually agreeable terms. Unfazed by music industry politics, Michael decided it was best to continue forward independently; he launched his own record label ‘Deep Stack Records.’
Fast forward to today, Michael has partnered with Mintwerx, Delphos and Nameflick to launch the Magnetism EP. The 4,000 NFT collection is made up of 4 original songs available for public mint soon.
<h3>How can you start a business (or a movement) from four songs?</h3>
Each Magnetism mint is accompanied by a generative PFP along with the opportunity to mint a unique AI-generated remix of the original song. Minters will own the original or ‘masters’ to the one-of-a-kind remix for their own music creation purposes or to utilize commercially.
Following the Magnetism drop, holders will receive exclusive access to a second collection powered by Degen Dance Club’s generative music platform. Minters will again own exclusive rights to the masters of the songs they mint made possible through Aspen.
It gets better.
V2 Generative Collection Holders will also be able to mint the musical <a target="_blank" rel="noopener" href="https://www.epidemicsound.com/blog/what-are-stems-in-music-production/">stems</a> (or, audio file that breaks a track into individual mixes) that their NFT was made with. Stem NFTs will be individually tradable and holders will be granted a license (again, through Aspen’s terms capabilities) to use them within their own compositions and Degen Dance Club’s Creator Platform.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
Their Creator Platform (coming soon) delivers easy-to-use music creation tools to their community, democratizing music production and eliminating the need to own expensive equipment. Holders will be able to use the platform to integrate the stems in their wallet into DDC’s AI-powered soundworld to generate their own compositions, and turn them into NFTs.
From four tracks to a fully-formed business model — all powered by Aspen.
<h3>How can I find my footing in Web3?</h3>
Aspen provides a platform for Creators to design, build, and deliver experiences their customers, fans and communities love, regardless of their experience in crypto, NFTs or even ecommerce.
Whether you are an existing business, new startup, or have found yourself going it alone — Aspen’s no-code, minting and marketing toolkits transform previously complex processes into just a few simple steps to stand up your very own Web3-based business.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

“In the midst of chaos, there is always opportunity.”

The best time to build a web3 business is now

## **Aspen solves for legal in web3: Delivers world’s first commercial NFT with on-chain Terms and Conditions in a fight for Creators’ rights against optional royalties**

<img width="1200" height="675" src="/images/blog/NL-Recover.png" /> Terms and conditions, cue eye-roll.

They’re pages we scroll past, close out of, and associate more with being a roadblock than a revolution. But what if they were just the thing we needed to catalyze a better solution for Creator Royalties?

What are terms and conditions anyway? T&Cs are nothing other than a contract in which the owner clarifies the conditions of use of its good or service through a document governing the contractual relationship between the provider of the good or service and its user. They are the green check we click everyday.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

So what’s the hitch? There are already numerous examples of NFTs with terms and conditions right? — Well, yes, but the problem is those terms and conditions are not integrated into the NFT acquisition process. Ultimately they may not be legally binding, as clearly demonstrated by lack of royalty payment by marketplaces.

That’s quite problematic if you are trying to make a living in Web3.

### **Enter Optional Royalties**

What’s happening here is Creators deploy smart contracts that say they’re due 5% of royalties and write up nice neat terms and conditions reiterating this and drop them on their websites. However, when it comes to collecting, the marketplaces say no, and pass their royalties on to their real customers — traders — in pursuit of increased user acquisition and volume.

But wait, say the Creators, we had a smart contract and terms on our site, WTF!

Unfortunately, what Creators now understand is that because the new buyer/trader never ever contractually agreed to pay you, you have no legal basis to take action. In other words, you’re S.O.L.

And from where we sit, that’s just not ok.

So, as people who have sat at the intersection of blockchain and legal tech for nearly a decade, we saw this day coming and have spent the last year building the first stepping stone to a better solution.

Introducing the World’s First Commercial NFT with Terms and Conditions powered by Aspen.

We have partnered with cult-classic [National Lampoon](https://www.nlstudios.io/), in collaboration with [soulcurryart](https://twitter.com/soulcurryart?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and [TAYL0RWTF,](https://twitter.com/TAYL0RWTF) for a historic NFT drop at the intersection of creator royalties, NFT terms and conditions, and digital asset licensing agreements. This drop ensures Creators of any size can gain legal leverage on parties who take advantage of their digital property rights, such as the payment of royalties.

The collection, the first in the ReCover Series, delivers reimagined works of the iconic [National Lampoon October 1973 Banana Issue featuring Vincent Van Gogh](https://www.marksverylarge.com/issue-index/1973-10/), transformed into NFTs, which can only be minted after the new owner agrees to the NFT’s terms and conditions.

Further, those terms and conditions must be agreed to by every subsequent buyer at each acquisition event following the initial mint on any marketplace that lists ETH-based NFTs.

This is possible via the smart contract National Lampoon created on Aspen which has disabled the transfer function until the new acquiring wallet signals on-chain that it accepts the collection’s T&Cs.

How do you accept the terms on-chain? For this particular mint, new owners will click the ‘Accept Terms’ button on [TAYL0R.WTF](https://app.aspenft.io/1/contract/0x8f211F2572f985cf26A59df72Fd199649f5eFa66) and [SoulCurry’s](https://app.aspenft.io/1/contract/0x72D800A274dAFFeEBb97a46907850CEBACcc7A67) storefronts.

Importantly, National Lampoon (or any marketplace for that matter) can join the party by adding an ‘accept terms’ button on their site via connecting to NL’s smart contract. We do this every day for all other digital purchases in the US, do we really think it will be any different with NFTs?

### **ReCover: The Intersection of Terms and Conditions, IP Protection, and NFT Royalties**

While we’re firmly against marketplaces moving to optional and/or zero royalties, how can we expect said marketplaces to enforce creator royalties when there is no [legal basis](https://www.forbes.com/sites/leeorshimron/2022/10/24/nft-creators-are-suddenly-losing-a-major-source-of-income/?sh=7e5de54c3063) for them to do so?&nbsp;

Before they can do better, there needs to be better tools and better technology available to build better experiences for all market participants.

That’s where we come in.

Aspen’s minting toolkit introduces *integrated legal contracting*, allowing brands and creators to synthesize real-world documents — like existing usage rights, commercial rights, and distribution rights — into their smart contracts supplemented with customizable terms attached to the associated NFTs.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

### The result?

New monetization opportunities for the owners of historical IP, innovative collaborations between IP owners and artists, and an opportunity for media forms regulated by strict terms of use (music, film, live-action, art, you name it) to enter web3 without violating their contractual obligations.

The NFTs in the ReCover series also have royalties specifications outlined in — you guessed it — the terms and conditions. They will be the first commercial NFTs minted where a purchaser will agree to the NFTs terms in a legally binding way — providing Creators with the world’s first legal basis to claim unpaid royalties.

Let us say it another way: If your NFTs show up on a marketplace that won’t pay you royalties, now you can actually do something about it: they either pay up or take them down. This seems like a much better option then the unilateral [greenlisting approach](https://www.theblock.co/post/183010/immutablex-solution-enforce-royalties-ethereum) recently implemented by OpenSea and Immutable which, in our view, needlessly fractures the NFT ecosystem.

There’s a lot of exciting work to be done here, and there are more legal superpowers left to inject into NFTs (like [zero knowledge proofs](https://en.wikipedia.org/wiki/Zero-knowledge_proof)), but the reality is nothing can be built on a framework that doesn’t have a legal basis. This is why our first commercial service offers minting capabilities with (or without) terms and conditions.

### **Introducing Programmatic Multi-Wallet Payments for Primary Sales and Secondary Royalties**

Here’s the encore.

If the world’s first NFT with integrated terms and conditions wasn’t an exciting enough headline for you — there’s more.

In addition to demonstrating integrated terms, National Lampoon’s ReCover Collection will also be the first NFT drop where *all portions of the primary sale and all subsequent royalties* will be automatically split and programmatically sent to each person’s wallet that’s associated with the creation of this collection.

National Lampoon will not take custody of the project’s revenues and/or royalties — their smart contract will handle this.

TAYL0RWTF and soulcurryart can call the contract directly to be paid programmatically without requiring National Lampoon to allocate from their wallet — something many Creators have learned is not possible with existing NFT minting tools and launchpads. Aspen allows unlimited wallets for multi-wallet payment distribution for both primary and secondary sales.

\#CreatorRights also needs \#CreatorPayments.

### **Minting ReCover NFTs: A Milestone Opportunity at the Intersection of Art, Comedy, and IP**

The first mint from National Lampoon, the ReCover project is social proof of the brand’s ability to merge legacy IP with modern artists generating attractive creative and economic opportunities for all project participants.

National Lampoon’s second collection, [The Poison Pill](https://hypemoon.com/2022/9/national-lampoon-nft-debut), is an all-access membership to the brand’s revival of bold, renegade comedy and media in the modern age. The digital collectible will be the first phase in their strategy to build a platform that gives the freedom and reach for the public and creators/comedians to share and express ideas through content

Interested in having your very own smart contract with or without terms and multi-wallet payouts? Find out more about <a target="_blank" rel="noopener" href="https://aspenft.io/">Aspen</a> today!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Aspen solves for legal in web3: Delivers world’s first commercial NFT with on-chain Terms and Conditions in a fight for Creators’ rights against optional royalties</h2>
<img width="1200" height="675" src="/images/blog/NL-Recover.png" /> Terms and conditions, cue eye-roll.
They’re pages we scroll past, close out of, and associate more with being a roadblock than a revolution. But what if they were just the thing we needed to catalyze a better solution for Creator Royalties?
What are terms and conditions anyway? T&amp;Cs are nothing other than a contract in which the owner clarifies the conditions of use of its good or service through a document governing the contractual relationship between the provider of the good or service and its user. They are the green check we click everyday.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
So what’s the hitch? There are already numerous examples of NFTs with terms and conditions right? — Well, yes, but the problem is those terms and conditions are not integrated into the NFT acquisition process. Ultimately they may not be legally binding, as clearly demonstrated by lack of royalty payment by marketplaces.
That’s quite problematic if you are trying to make a living in Web3.
<h3>Enter Optional Royalties</h3>
What’s happening here is Creators deploy smart contracts that say they’re due 5% of royalties and write up nice neat terms and conditions reiterating this and drop them on their websites. However, when it comes to collecting, the marketplaces say no, and pass their royalties on to their real customers — traders — in pursuit of increased user acquisition and volume.
But wait, say the Creators, we had a smart contract and terms on our site, WTF!
Unfortunately, what Creators now understand is that because the new buyer/trader never ever contractually agreed to pay you, you have no legal basis to take action. In other words, you’re S.O.L.
And from where we sit, that’s just not ok.
So, as people who have sat at the intersection of blockchain and legal tech for nearly a decade, we saw this day coming and have spent the last year building the first stepping stone to a better solution.
Introducing the World’s First Commercial NFT with Terms and Conditions powered by Aspen.
We have partnered with cult-classic <a href="https://www.nlstudios.io/">National Lampoon</a>, in collaboration with <a href="https://twitter.com/soulcurryart?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">soulcurryart</a> and <a href="https://twitter.com/TAYL0RWTF">TAYL0RWTF,</a> for a historic NFT drop at the intersection of creator royalties, NFT terms and conditions, and digital asset licensing agreements. This drop ensures Creators of any size can gain legal leverage on parties who take advantage of their digital property rights, such as the payment of royalties.
The collection, the first in the ReCover Series, delivers reimagined works of the iconic <a href="https://www.marksverylarge.com/issue-index/1973-10/">National Lampoon October 1973 Banana Issue featuring Vincent Van Gogh</a>, transformed into NFTs, which can only be minted after the new owner agrees to the NFT’s terms and conditions.
Further, those terms and conditions must be agreed to by every subsequent buyer at each acquisition event following the initial mint on any marketplace that lists ETH-based NFTs.
This is possible via the smart contract National Lampoon created on Aspen which has disabled the transfer function until the new acquiring wallet signals on-chain that it accepts the collection’s T&amp;Cs.
How do you accept the terms on-chain? For this particular mint, new owners will click the ‘Accept Terms’ button on <a href="https://app.aspenft.io/1/contract/0x8f211F2572f985cf26A59df72Fd199649f5eFa66">TAYL0R.WTF</a> and <a href="https://app.aspenft.io/1/contract/0x72D800A274dAFFeEBb97a46907850CEBACcc7A67">SoulCurry’s</a> storefronts.
Importantly, National Lampoon (or any marketplace for that matter) can join the party by adding an ‘accept terms’ button on their site via connecting to NL’s smart contract. We do this every day for all other digital purchases in the US, do we really think it will be any different with NFTs?
<h3>ReCover: The Intersection of Terms and Conditions, IP Protection, and NFT Royalties</h3>
While we’re firmly against marketplaces moving to optional and/or zero royalties, how can we expect said marketplaces to enforce creator royalties when there is no <a href="https://www.forbes.com/sites/leeorshimron/2022/10/24/nft-creators-are-suddenly-losing-a-major-source-of-income/?sh=7e5de54c3063">legal basis</a> for them to do so? 
Before they can do better, there needs to be better tools and better technology available to build better experiences for all market participants.
That’s where we come in.
Aspen’s minting toolkit introduces integrated legal contracting, allowing brands and creators to synthesize real-world documents — like existing usage rights, commercial rights, and distribution rights — into their smart contracts supplemented with customizable terms attached to the associated NFTs.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
<h3>The result?</h3>
New monetization opportunities for the owners of historical IP, innovative collaborations between IP owners and artists, and an opportunity for media forms regulated by strict terms of use (music, film, live-action, art, you name it) to enter web3 without violating their contractual obligations.
The NFTs in the ReCover series also have royalties specifications outlined in — you guessed it — the terms and conditions. They will be the first commercial NFTs minted where a purchaser will agree to the NFTs terms in a legally binding way — providing Creators with the world’s first legal basis to claim unpaid royalties.
Let us say it another way: If your NFTs show up on a marketplace that won’t pay you royalties, now you can actually do something about it: they either pay up or take them down. This seems like a much better option then the unilateral <a href="https://www.theblock.co/post/183010/immutablex-solution-enforce-royalties-ethereum">greenlisting approach</a> recently implemented by OpenSea and Immutable which, in our view, needlessly fractures the NFT ecosystem.
There’s a lot of exciting work to be done here, and there are more legal superpowers left to inject into NFTs (like <a href="https://en.wikipedia.org/wiki/Zero-knowledge_proof">zero knowledge proofs</a>), but the reality is nothing can be built on a framework that doesn’t have a legal basis. This is why our first commercial service offers minting capabilities with (or without) terms and conditions.
<h3>Introducing Programmatic Multi-Wallet Payments for Primary Sales and Secondary Royalties</h3>
Here’s the encore.
If the world’s first NFT with integrated terms and conditions wasn’t an exciting enough headline for you — there’s more.
In addition to demonstrating integrated terms, National Lampoon’s ReCover Collection will also be the first NFT drop where all portions of the primary sale and all subsequent royalties will be automatically split and programmatically sent to each person’s wallet that’s associated with the creation of this collection.
National Lampoon will not take custody of the project’s revenues and/or royalties — their smart contract will handle this.
TAYL0RWTF and soulcurryart can call the contract directly to be paid programmatically without requiring National Lampoon to allocate from their wallet — something many Creators have learned is not possible with existing NFT minting tools and launchpads. Aspen allows unlimited wallets for multi-wallet payment distribution for both primary and secondary sales.
#CreatorRights also needs #CreatorPayments.
<h3>Minting ReCover NFTs: A Milestone Opportunity at the Intersection of Art, Comedy, and IP</h3>
The first mint from National Lampoon, the ReCover project is social proof of the brand’s ability to merge legacy IP with modern artists generating attractive creative and economic opportunities for all project participants.
National Lampoon’s second collection, <a href="https://hypemoon.com/2022/9/national-lampoon-nft-debut">The Poison Pill</a>, is an all-access membership to the brand’s revival of bold, renegade comedy and media in the modern age. The digital collectible will be the first phase in their strategy to build a platform that gives the freedom and reach for the public and creators/comedians to share and express ideas through content
Interested in having your very own smart contract with or without terms and multi-wallet payouts? Find out more about <a target="_blank" rel="noopener" href="https://aspenft.io/">Aspen</a> today!
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Delivers world’s first commercial NFT with on-chain Terms and Conditions in a fight for Creators’ rights against optional royalties

Aspen solves for legal in web3

## **National Lampoon Selects Aspen to Power NFT Strategy - Creating a New Home for Comedy in Web3**

National Lampoon, the comedy institution first launched as a magazine spinoff of Harvard University’s Harvard Lampoon, has selected NFT platform, Aspen, to power their newly announced web3 initiative, marking the cult classic comedy house’s entrance into web3.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

Earlier this month, National Lampoon publicized its partnership with <a target="_blank" rel="noopener" href="https://www.hollywoodreporter.com/business/digital/national-lampoon-nfts-1235195205/">Non Fungible Films</a>, piquing interest around soon-to-be-released NFTs and other web3 focused projects based on the famed Lampoon’s IP.

Aspen’s powerful minting and marketing toolkits enable National Lampoon to merge their existing legal contracts — inclusive of copyright, trademark and royalties considerations — with NFT smart contracts, unlocking their rich historical IP library and providing new pathways to revive their irreverent classics for old and new audiences alike.

“National Lampoon is focused on being as disruptive today as it was in its early years, and that’s why we’re democratizing comedy using Web3. Connecting artists and fans through our creative hub is critical to our success, which is now possible thanks to our collaboration with Aspen. Working with the team at Monax Labs and their NFT Platform, Aspen, we will be able to leverage everything National Lampoon stands for — from then and now — into new IP investments and fan support, empowering our creators to become the foremost comedians in web3,” said Harsharn Singh of National Lampoon NFT.

To date, the entertainment industry has struggled to execute compelling and profitable web3 initiatives due to various ownership constraints such as the inability to incorporate terms of use and service directly into NFTs and the associated transactions.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>

As a result, fans and consumers are left with little to be excited about as studios and content houses are unable to provide memorable or differentiating media experiences linked to protected IP, leaving them sidelined while consumer brands like Gucci and Tiffany <a target="_blank" rel="noopener" href="https://www.bloomberg.com/news/articles/2022-08-03/luxury-brands-gucci-tiffany-co-dive-into-nfts-despite-slump">create new NFT-driven revenue streams.</a>

Aspen’s robust technology synthesizes National Lampoon’s existing IP agreements with blockchain-based tokens to produce NFTs with or without customizable terms and conditions. Further, Aspen’s transactional platform prompts purchasers to accept the terms and conditions for each acquisition event — ensuring those terms are enforceable throughout the life of the NFT.

“National Lampoon’s brand is legendary. We are excited to work together so consumers can experience their new and existing titles via NFTs while addressing IP and royalty requirements.” said Casey Kuhlman, CEO of Monax Labs. “NFT format represents the first real opportunity for brands to package and sell digital content and experiences as a consumer product, our partnership will showcase the value of media ownership via NFTs.”

National Lampoon’s digital revival is positioned to reinvigorate their reputation for rebellion and create a new home for comedy in web3. Their genesis collection, <a target="_blank" rel="noopener" href="https://hypemoon.com/2022/9/national-lampoon-nft-debut">Poison Pill</a>, is an &nbsp;all-access membership to National Lampoon’s revival of bold, renegade comedy and media for the modern age. The digital collectible is the first phase in their pathway to providing creators and comedians a platform to share and express ideas through content.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>National Lampoon Selects Aspen to Power NFT Strategy - Creating a New Home for Comedy in Web3</h2>
National Lampoon, the comedy institution first launched as a magazine spinoff of Harvard University’s Harvard Lampoon, has selected NFT platform, Aspen, to power their newly announced web3 initiative, marking the cult classic comedy house’s entrance into web3.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
Earlier this month, National Lampoon publicized its partnership with <a target="_blank" rel="noopener" href="https://www.hollywoodreporter.com/business/digital/national-lampoon-nfts-1235195205/">Non Fungible Films</a>, piquing interest around soon-to-be-released NFTs and other web3 focused projects based on the famed Lampoon’s IP.
Aspen’s powerful minting and marketing toolkits enable National Lampoon to merge their existing legal contracts — inclusive of copyright, trademark and royalties considerations — with NFT smart contracts, unlocking their rich historical IP library and providing new pathways to revive their irreverent classics for old and new audiences alike.
“National Lampoon is focused on being as disruptive today as it was in its early years, and that’s why we’re democratizing comedy using Web3. Connecting artists and fans through our creative hub is critical to our success, which is now possible thanks to our collaboration with Aspen. Working with the team at Monax Labs and their NFT Platform, Aspen, we will be able to leverage everything National Lampoon stands for — from then and now — into new IP investments and fan support, empowering our creators to become the foremost comedians in web3,” said Harsharn Singh of National Lampoon NFT.
To date, the entertainment industry has struggled to execute compelling and profitable web3 initiatives due to various ownership constraints such as the inability to incorporate terms of use and service directly into NFTs and the associated transactions. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" src="/images/blog/blog2/Banner_small.png" /></a>
As a result, fans and consumers are left with little to be excited about as studios and content houses are unable to provide memorable or differentiating media experiences linked to protected IP, leaving them sidelined while consumer brands like Gucci and Tiffany <a target="_blank" rel="noopener" href="https://www.bloomberg.com/news/articles/2022-08-03/luxury-brands-gucci-tiffany-co-dive-into-nfts-despite-slump">create new NFT-driven revenue streams.</a>
Aspen’s robust technology synthesizes National Lampoon’s existing IP agreements with blockchain-based tokens to produce NFTs with or without customizable terms and conditions. Further, Aspen’s transactional platform prompts purchasers to accept the terms and conditions for each acquisition event — ensuring those terms are enforceable throughout the life of the NFT.
“National Lampoon’s brand is legendary. We are excited to work together so consumers can experience their new and existing titles via NFTs while addressing IP and royalty requirements.” said Casey Kuhlman, CEO of Monax Labs. “NFT format represents the first real opportunity for brands to package and sell digital content and experiences as a consumer product, our partnership will showcase the value of media ownership via NFTs.”
National Lampoon’s digital revival is positioned to reinvigorate their reputation for rebellion and create a new home for comedy in web3. Their genesis collection, <a target="_blank" rel="noopener" href="https://hypemoon.com/2022/9/national-lampoon-nft-debut">Poison Pill</a>, is an  all-access membership to National Lampoon’s revival of bold, renegade comedy and media for the modern age. The digital collectible is the first phase in their pathway to providing creators and comedians a platform to share and express ideas through content.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Creating a New Home for Comedy in Web3

National Lampoon selects Aspen for NFT strategy

## **Succeed as a web3 Creator during a crypto bear market**

As an NFT artist, it can be challenging to succeed during a crypto bear market. With prices for cryptocurrencies and NFTs enduring volatility, it can be difficult to generate interest and sales for your work. However, with the right strategies and mindset, you can still thrive as a Web3 creator even during a bear market.&nbsp;

<img width="720" height="388" src="/uploads/rectangle-350.png" />

In fact, economic recessions are actually marked by vast *increases* in entrepreneurial activity. 57% of today’s Fortune 500 companies were founded during a recession and over 4.4 million new businesses were created in the U.S. in 2020 — at the height of the COVID-19 pandemic.

While the burst of the NFT trading bubble requires Creators to do more than set up a Discord server and wait for the sales to roll in&nbsp; — it also forces greater innovation and provides the real builders with the opportunity to bring Web3 back to its creative roots — hopefully without so many Twitter shill-bots and the relentless focus on pumping bags.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

Here are some concrete tips to help you succeed as an NFT artist during a crypto bear market:

1. **Focus on the** ***quality*** **of your work:** During a bear market, it's more important than ever to focus on creating high-quality, unique, and valuable NFTs. This will help you stand out from the competition and attract the attention of collectors who are looking for value-add NFTs to add to their portfolios.Instead of following bull market trends, develop a project that resonates with your personal interests. For example, if you are passionate about environmental conservation, you could create NFTs that are designed to raise awareness about climate issues. An artist looking to make Web3 more inclusive may generate an NFT collection that incorporates features such as alternative text and audio descriptions to make their NFTs accessible to people with visual or auditory impairments. By personalizing your work you increase your project’s ability to stand out in a saturated market while simultaneously increasing your ability to build an authentic community — both of which are imperative to support the sales process.

2. Include audience-specific utility for purchasers of your NFTs: Another way to support sales throughout a bear market is to incorporate additional features or functionality into the NFT itself. These additional features, often referred to as ‘utility’ can help increase the value and appeal of the NFT, and give collectors a reason to hold and use the NFT beyond its collectible value. For example, an NFT could be designed to grant the holder access to exclusive content, such as a virtual gallery tour or a behind-the-scenes look at your creative process. An NFT could also be used as a unique and collectible item, such as a limited edition print or a digital art book. It's important to note the utility of any particular NFT should be specifically designed for its target audience because this can help increase the value and appeal of the NFT to that audience.&nbsp; When an NFT has utility that is relevant and appealing to its target audience, it can help generate interest in the project, you as the creator, expand your community and support sales performance. Additionally, by tailoring the utility of the NFT to a target audience, you can show that you understand and are catering to the needs and interests of that audience, which can help build consumer trust and loyalty.  

3. **Build a strong online presence:** A strong online presence is crucial for Web3 entrepreneurs, but it's especially important during a bear market. Use social media and other online platforms to showcase your work, connect with potential buyers, and build a loyal following. This will help you reach a wider audience and generate interest in your work. While it may feel intimidating to start from zero, don’t look for ‘hacks’ or ‘quick growth’ tactics to inflate your social media following or engagement — it does more harm than good! Instead, focus on growing your online presence authentically. Here’s a few tips to help you get started: **Be yourself:** Don't try to be someone you're not online. Instead, be authentic and genuine in your online interactions, and show your personality and unique perspective. This will help you connect with your audience on a more personal and meaningful level. **Share valuable and interesting content**\: Make sure you are provide value to your audience. Share content that is interesting, informative, or entertaining, and that resonates. This will help you build a loyal following and increase engagement with your content. **Engage with your audience:** To grow your online presence authentically, you need to engage with your audience and respond to their comments and questions. This will help you build a relationship with your followers and make them feel more connected to you and your content.

4. **Network with other NFT creators and collectors:** Building connections with other NFT creators and Web3 innovators can be a valuable way to promote your work and find potential buyers during a bear market. Join online forums and communities, attend NFT-related events and conferences, and reach out to other artists and collectors on social media to share your work and learn from their experiences. Before hitting ‘send’ on those Twitter DMs, run through this short checklist to ensure your outreach is well-received and provides others an equal opportunity to gain value from the interaction or budding relationship. **Be considerate**\: When reaching out to others to share your work, always be respectful of their time and attention. Don't spam them with multiple messages or requests, and don't pressure them to share or promote your work. **Provide value**\: Instead of just promoting your own work, try to provide value to the person you are reaching out to. This could include sharing interesting or useful information, offering to collaborate or partner on a project, or providing support or resources. **Be genuine**\: To avoid coming off as overly promotional, be genuine in your interactions and connections. Show a genuine interest in the person you are reaching out to and their work, and be authentic and sincere in your communication. **Offer something in return**\: Instead of just asking for help in promoting your work, consider offering something in return. This could include promoting the person's work in your own online channels, providing valuable feedback or advice, or offering to help with a project or event. **Manage your own expectations**\: If you are brand new to Web3, you may want to consider starting your outreach with others like yourself instead of directing your communications to well-established creators who already have extensive networks. If you’re launching a new NFT music project, a retweet from [@CoopahTroopa](https://twitter.com/Cooopahtroopa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) may feel like winning a gold medal — but your efforts may be better spent building relationships that have the opportunity for an equal exchange of value.&nbsp;

5. **Offer unique and limited editions:** During a bear market, collectors may be more inclined to invest in unique and limited edition NFTs that have a higher potential resale value or provide the collector an opportunity to be a part of a select group.&nbsp; Consider offering special editions of your NFTs, such as one-of-a-kind pieces or limited-time releases, to generate interest and increase the value of your work. National Lampoon’s genesis ReCover mint launched on Aspen in the heart of the bear market and sold out in under 180 seconds. Read about their mint [HERE](/blog/aspen-solves-for-legal-in-web3)[.&nbsp;](__notset__)

6. **Diversify your income streams:** As an NFT artist, it's important to diversify your income streams to protect yourself from market fluctuations. In addition to selling your NFTs, consider offering other services, such as consulting, education, or mentoring, to generate additional revenue. The end of the frenzied NFT trading bubble does not mark the end of Web3 — in fact, it’s only the beginning. Legacy brands are continuing to enter the ecosystem daily which opens up a prime opportunity for experienced Web3 artists and creators to earn additional income. Many Web2 marketing teams are seeking crypto-native consulting support to help inform their organization’s digital strategies. If you are interested in finding freelance or contract positions within larger, more traditional brands, try applying the same social media tactics outlined above and setting up a LinkedIn profile to meet project partners on a more work-centric platform.

Bear markets are a natural part of the crypto cycle, and they will pass. Remember that you are early, your work is valuable, important, and has the ability to meaningfully impact the growth and development of the Web3 ecosystem. Stay focused on your goals and continue to create and innovate even during challenging market conditions. By remaining resilient, determined and consistent — we can all weather the bear market storm and continue to build toward the success of Web3.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Succeed as a web3 Creator during a crypto bear market</h2>
As an NFT artist, it can be challenging to succeed during a crypto bear market. With prices for cryptocurrencies and NFTs enduring volatility, it can be difficult to generate interest and sales for your work. However, with the right strategies and mindset, you can still thrive as a Web3 creator even during a bear market. 
<img width="720" height="388" src="/uploads/rectangle-350.png" />
In fact, economic recessions are actually marked by vast increases in entrepreneurial activity. 57% of today’s Fortune 500 companies were founded during a recession and over 4.4 million new businesses were created in the U.S. in 2020 — at the height of the COVID-19 pandemic.
While the burst of the NFT trading bubble requires Creators to do more than set up a Discord server and wait for the sales to roll in  — it also forces greater innovation and provides the real builders with the opportunity to bring Web3 back to its creative roots — hopefully without so many Twitter shill-bots and the relentless focus on pumping bags.
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>
Here are some concrete tips to help you succeed as an NFT artist during a crypto bear market:
<ol>
<li>
Focus on the quality of your work: During a bear market, it's more important than ever to focus on creating high-quality, unique, and valuable NFTs. This will help you stand out from the competition and attract the attention of collectors who are looking for value-add NFTs to add to their portfolios.Instead of following bull market trends, develop a project that resonates with your personal interests. For example, if you are passionate about environmental conservation, you could create NFTs that are designed to raise awareness about climate issues. An artist looking to make Web3 more inclusive may generate an NFT collection that incorporates features such as alternative text and audio descriptions to make their NFTs accessible to people with visual or auditory impairments. By personalizing your work you increase your project’s ability to stand out in a saturated market while simultaneously increasing your ability to build an authentic community — both of which are imperative to support the sales process.
</li>
<li>
Include audience-specific utility for purchasers of your NFTs: Another way to support sales throughout a bear market is to incorporate additional features or functionality into the NFT itself. These additional features, often referred to as ‘utility’ can help increase the value and appeal of the NFT, and give collectors a reason to hold and use the NFT beyond its collectible value. For example, an NFT could be designed to grant the holder access to exclusive content, such as a virtual gallery tour or a behind-the-scenes look at your creative process. An NFT could also be used as a unique and collectible item, such as a limited edition print or a digital art book. It's important to note the utility of any particular NFT should be specifically designed for its target audience because this can help increase the value and appeal of the NFT to that audience.&nbsp; When an NFT has utility that is relevant and appealing to its target audience, it can help generate interest in the project, you as the creator, expand your community and support sales performance. Additionally, by tailoring the utility of the NFT to a target audience, you can show that you understand and are catering to the needs and interests of that audience, which can help build consumer trust and loyalty.  
</li>
<li>
Build a strong online presence: A strong online presence is crucial for Web3 entrepreneurs, but it's especially important during a bear market. Use social media and other online platforms to showcase your work, connect with potential buyers, and build a loyal following. This will help you reach a wider audience and generate interest in your work. While it may feel intimidating to start from zero, don’t look for ‘hacks’ or ‘quick growth’ tactics to inflate your social media following or engagement — it does more harm than good! Instead, focus on growing your online presence authentically. Here’s a few tips to help you get started: Be yourself: Don't try to be someone you're not online. Instead, be authentic and genuine in your online interactions, and show your personality and unique perspective. This will help you connect with your audience on a more personal and meaningful level. Share valuable and interesting content: Make sure you are provide value to your audience. Share content that is interesting, informative, or entertaining, and that resonates. This will help you build a loyal following and increase engagement with your content. Engage with your audience: To grow your online presence authentically, you need to engage with your audience and respond to their comments and questions. This will help you build a relationship with your followers and make them feel more connected to you and your content.
</li>
<li>
Network with other NFT creators and collectors: Building connections with other NFT creators and Web3 innovators can be a valuable way to promote your work and find potential buyers during a bear market. Join online forums and communities, attend NFT-related events and conferences, and reach out to other artists and collectors on social media to share your work and learn from their experiences. Before hitting ‘send’ on those Twitter DMs, run through this short checklist to ensure your outreach is well-received and provides others an equal opportunity to gain value from the interaction or budding relationship. Be considerate: When reaching out to others to share your work, always be respectful of their time and attention. Don't spam them with multiple messages or requests, and don't pressure them to share or promote your work. Provide value: Instead of just promoting your own work, try to provide value to the person you are reaching out to. This could include sharing interesting or useful information, offering to collaborate or partner on a project, or providing support or resources. Be genuine: To avoid coming off as overly promotional, be genuine in your interactions and connections. Show a genuine interest in the person you are reaching out to and their work, and be authentic and sincere in your communication. Offer something in return: Instead of just asking for help in promoting your work, consider offering something in return. This could include promoting the person's work in your own online channels, providing valuable feedback or advice, or offering to help with a project or event. Manage your own expectations: If you are brand new to Web3, you may want to consider starting your outreach with others like yourself instead of directing your communications to well-established creators who already have extensive networks. If you’re launching a new NFT music project, a retweet from <a href="https://twitter.com/Cooopahtroopa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">@CoopahTroopa</a> may feel like winning a gold medal — but your efforts may be better spent building relationships that have the opportunity for an equal exchange of value. 
</li>
<li>
Offer unique and limited editions: During a bear market, collectors may be more inclined to invest in unique and limited edition NFTs that have a higher potential resale value or provide the collector an opportunity to be a part of a select group.  Consider offering special editions of your NFTs, such as one-of-a-kind pieces or limited-time releases, to generate interest and increase the value of your work. National Lampoon’s genesis ReCover mint launched on Aspen in the heart of the bear market and sold out in under 180 seconds. Read about their mint <a href="/blog/aspen-solves-for-legal-in-web3">HERE</a><a href="__notset__">. </a>
</li>
<li>
Diversify your income streams: As an NFT artist, it's important to diversify your income streams to protect yourself from market fluctuations. In addition to selling your NFTs, consider offering other services, such as consulting, education, or mentoring, to generate additional revenue. The end of the frenzied NFT trading bubble does not mark the end of Web3 — in fact, it’s only the beginning. Legacy brands are continuing to enter the ecosystem daily which opens up a prime opportunity for experienced Web3 artists and creators to earn additional income. Many Web2 marketing teams are seeking crypto-native consulting support to help inform their organization’s digital strategies. If you are interested in finding freelance or contract positions within larger, more traditional brands, try applying the same social media tactics outlined above and setting up a LinkedIn profile to meet project partners on a more work-centric platform.
</li>
</ol>
Bear markets are a natural part of the crypto cycle, and they will pass. Remember that you are early, your work is valuable, important, and has the ability to meaningfully impact the growth and development of the Web3 ecosystem. Stay focused on your goals and continue to create and innovate even during challenging market conditions. By remaining resilient, determined and consistent — we can all weather the bear market storm and continue to build toward the success of Web3. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

Succeed as a web3 Creator during a bear market

## **Where did all the money go? 2022 web3 in review**

The non-fungible token (NFT) industry had a wild ride in 2022. At the beginning of the year, when the crypto market was red hot, it was tough to keep up with all the exciting developments in the NFT space.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a> &nbsp; As could have been predicted, a massive influx of new collections and marketplaces, combined with easy money, created the perfect storm for fraudulent activity. We’ll spare you the recap of the wash trading, fake marketplaces, and questionable collection leaderboards. &nbsp; Instead, we’re focused on the positives. There were multitudes of truly innovative NFT collections in 2022 that showed the world the potential of digital, non-fungible art. And while there were small, grassroots collections in some corners of the industry, there was also consolidation — with the birth of the first NFT megacorp, Yuga Labs. &nbsp; As we look back on 2022, we’ve rounded up key statistics to help inform your Web3 journey in 2023 and beyond.&nbsp; &nbsp; <img width="1080" height="3127" src="/images/blog/Aspen-2022-A-Year-In-Review.png" />

<h2>Where did all the money go? 2022 web3 in review</h2>
The non-fungible token (NFT) industry had a wild ride in 2022. At the beginning of the year, when the crypto market was red hot, it was tough to keep up with all the exciting developments in the NFT space. 
<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>   As could have been predicted, a massive influx of new collections and marketplaces, combined with easy money, created the perfect storm for fraudulent activity. We’ll spare you the recap of the wash trading, fake marketplaces, and questionable collection leaderboards.   Instead, we’re focused on the positives. There were multitudes of truly innovative NFT collections in 2022 that showed the world the potential of digital, non-fungible art. And while there were small, grassroots collections in some corners of the industry, there was also consolidation — with the birth of the first NFT megacorp, Yuga Labs.   As we look back on 2022, we’ve rounded up key statistics to help inform your Web3 journey in 2023 and beyond.    <img width="1080" height="3127" src="/images/blog/Aspen-2022-A-Year-In-Review.png" />

Essential Reading

More Articles