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## **Charting Your Creative Course: Striking a Balance in an Ever-Shifting Algorithmic World**

Navigating the turbulent seas of the digital realm, where platforms are persistently reshaping to outshine one another, creators are caught in the ever-changing currents of algorithms.&nbsp;

With 70% of creators feeling overlooked by major tech platforms yet over 60% relying primarily on them to showcase their work, the paradox is striking.&nbsp;

Aspen, your go-to Web3 membership platform, seeks to be your compass, guiding you in preserving your unique creative voice while adeptly leveraging these platforms.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### The Algorithmic Whirlwind

The unrelenting competition among social media platforms leaves creators treading a fluctuating terrain. Platforms are in a perpetual state of evolution, each striving to outshine the others, resulting in an unpredictable environment for creators.&nbsp;

For instance, YouTube’s recent shift to embrace short-form content, akin to TikTok’s signature style, forces creators to adapt and re-strategize, exploring new content formats and engagement strategies. Meanwhile, TikTok’s own adjustments to mimic features from BeReal and Instagram’s continuous metamorphosis to incorporate elements from every corner of the social media universe add layers of complexity.

These shifts have tangible effects on creators’ content strategies and bandwidth. The need to stay informed and up-to-date becomes paramount, yet it also means investing more time in learning and less in creating. A change in algorithm or platform feature can necessitate a complete overhaul of a content strategy, leading to a sense of instability.&nbsp;

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

The constant adaptation can be draining, leaving creators feeling like they are perpetually chasing a moving target, and for the 70% who already feel overlooked by these platforms, these changes can exacerbate the challenge.

With Aspen by your side, you are equipped with the tools and knowledge to traverse this ever-shifting landscape, ensuring your creativity remains undiluted and your voice, unwavering.

###

### 1\.&nbsp; Cultivate Community Connections

Building connections is the essence of social media. A thriving community not only acts as a cornerstone for your digital presence but also as a buffer against the whims of changing algorithms. Engage in meaningful dialogues, welcome feedback, and embrace collaborations.&nbsp;

A membership program, such as the one provided by Aspen, can be instrumental in aggregating your audiences from various platforms, giving them a unified place to connect and interact. It creates a centralized hub where your community can flourish, fostering deeper connections and enabling more personalized interactions. This not only streamlines your community management efforts but also allows for a more nuanced understanding of your audience.&nbsp;

A membership program facilitates exclusive content sharing, real-time engagement, and a sense of belonging among members, further strengthening the bond between you and your community. It offers you, as the creator, an easy and efficient solution to managing different aspects of community growth, from content distribution to audience engagement, ensuring a more organized and harmonious community development.

By establishing a robust, supportive community through a membership program, you’re creating a safety net that helps you stand firm amidst the fluctuating algorithms and ensures your voice is heard even when the digital ground is shifting.

### 2\. Harness Data with Discernment

In today's digital era, data is the compass that directs your creative journey. But, with an ocean of analytics at your fingertips, it’s easy to get lost in the numbers. That’s where Aspen’s Membership Studio steps in as your navigator, aligning your content’s performance metrics with your revenue streams.

Aspen’s platform goes beyond showcasing which content is capturing attention; it dives deeper to reveal how your content is contributing to your income goals. By connecting metrics with revenue, Aspen helps you discern not just the ‘what’ but the ‘how’ – offering insights into how each piece of content is supporting your financial aspirations. This enables you to craft content with purpose, ensuring every post, video, or image is not just seen but also significantly impacts your growth.

Using data with discernment means looking beyond surface-level engagement. It’s about understanding the value each content piece brings to your creative portfolio and how it aligns with your broader career objectives. With Aspen, you can make data-driven decisions that don’t compromise your creativity but rather fuel your artistic ambitions, providing a clearer path in the intricate dance with algorithms.

### 3\. Broaden Your Digital Horizons

Escape the confines of a single platform. With over 60% of creators relying predominantly on one platform, diversifying is not just an option; it’s a necessity. To seamlessly incorporate a new platform into your digital repertoire, start by repurposing existing content ideas and themes.&nbsp;

For example, a detailed YouTube tutorial can be transformed into bite-sized tips on TikTok or visually engaging story highlights on Instagram. Understand the core essence of your content and adapt it to suit the unique language of each platform, ensuring consistency in your creative voice while optimizing for different audience behaviors and preferences.&nbsp;

By exploring the dynamic nature of TikTok, the visual narratives of Instagram, and the communal engagement of YouTube, you not only mitigate risks associated with algorithmic shifts but also gain access to a more varied and engaged audience. Diversification doesn’t have to mean starting from scratch; it’s about adapting and reimagining your creative gems to sparkle across different digital landscapes..

### 4\. Embrace Your Authenticity

In an environment overflowing with standardized content, your authenticity is your beacon of light. Authentic content is a reflection of your unique perspective, voice, and style. It can take the form of sharing personal stories, experiences, or insights that resonate with your audience.&nbsp;

For instance, a photographer might share the backstory of a meaningful photo, providing insight into the creative process, challenges faced, and emotions experienced, rather than just posting the image with a generic caption. Similarly, a chef could share family recipes with personal anecdotes, revealing the story behind each dish, thereby adding a layer of personality and connection.

Authenticity also means being transparent about your journey, including the highs and lows. For example, a fitness creator might choose to share not just their workout routines, but also their struggles, setbacks, and learnings, fostering a deeper and more genuine connection with their audience.&nbsp;

It’s your unparalleled voice and distinctive style that will captivate and retain followers in a space where 70% of creators feel overlooked. Aspen’s Web3 platform is a bastion for authenticity, providing a stage for your unique expression, and helping you resonate with the right audience.

### 5\. Stay Informed and Adapt

Navigating the dynamic social media environment requires knowledge as your protective shield. However, distinguishing valuable information from the constant stream of updates, new features, and emerging trends can be challenging. Therefore, curate your information feed carefully.&nbsp;

Align with reliable industry blogs, subscribe to official platform newsletters, and join relevant creator communities to ensure you receive accurate and timely information.

Setting clear and measurable goals for your content is also crucial. This clarity will act as your compass, helping you discern which updates and features align with your aspirations and which are mere distractions. Remember, maintaining your creativity in the age of algorithms is about being selective—it's as much about what you don’t try as what you do.

Prioritizing user experience is key. Focus on changes that directly impact user engagement and experience. Adaptations that enhance accessibility, interaction, and content discoverability will help you connect more effectively with your audience.

But remember, adapting doesn’t mean conforming. It’s about testing new features and trends, gathering feedback, and analyzing the results. Experimenting with new trends should not overshadow your online personality; it should complement and enhance your unique voice and style.

Your artistic vision should guide your decisions. Stay true to it, ensuring that each adaptation aligns with your unique voice and style. By balancing innovation with authenticity, you can thrive creatively, even in a world dominated by algorithms.

Expanding your digital presence, remaining authentic, building strong community connections, staying well-informed, adapting wisely, and utilizing data effectively are essential strategies for preserving your creative essence in a landscape seemingly dominated by algorithms. Aspen’s Membership Studio is designed to empower you, offering insights not only into the reach of your content but also its contribution to your financial aspirations, providing clarity and direction in a multifaceted online environment.

The journey ahead is filled with possibilities. With Aspen as your ally and your creativity as your guiding principle, the digital world is not a conundrum but a landscape ripe with opportunity. Embrace the journey, set your trajectory, and let your creativity flourish. In this complex interaction with algorithms, your unique approach and authenticity are what set you apart.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Charting Your Creative Course: Striking a Balance in an Ever-Shifting Algorithmic World</strong></h2>
<p>Navigating the turbulent seas of the digital realm, where platforms are persistently reshaping to outshine one another, creators are caught in the ever-changing currents of algorithms. </p>
<p>With 70% of creators feeling overlooked by major tech platforms yet over 60% relying primarily on them to showcase their work, the paradox is striking. </p>
<p>Aspen, your go-to Web3 membership platform, seeks to be your compass, guiding you in preserving your unique creative voice while adeptly leveraging these platforms.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3>The Algorithmic Whirlwind</h3>
<p>The unrelenting competition among social media platforms leaves creators treading a fluctuating terrain. Platforms are in a perpetual state of evolution, each striving to outshine the others, resulting in an unpredictable environment for creators. </p>
<p>For instance, YouTube’s recent shift to embrace short-form content, akin to TikTok’s signature style, forces creators to adapt and re-strategize, exploring new content formats and engagement strategies. Meanwhile, TikTok’s own adjustments to mimic features from BeReal and Instagram’s continuous metamorphosis to incorporate elements from every corner of the social media universe add layers of complexity.</p>
<p>These shifts have tangible effects on creators’ content strategies and bandwidth. The need to stay informed and up-to-date becomes paramount, yet it also means investing more time in learning and less in creating. A change in algorithm or platform feature can necessitate a complete overhaul of a content strategy, leading to a sense of instability. </p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<p>The constant adaptation can be draining, leaving creators feeling like they are perpetually chasing a moving target, and for the 70% who already feel overlooked by these platforms, these changes can exacerbate the challenge.</p>
<p>With Aspen by your side, you are equipped with the tools and knowledge to traverse this ever-shifting landscape, ensuring your creativity remains undiluted and your voice, unwavering.</p>
<h3></h3>
<h3>1.  Cultivate Community Connections</h3>
<p>Building connections is the essence of social media. A thriving community not only acts as a cornerstone for your digital presence but also as a buffer against the whims of changing algorithms. Engage in meaningful dialogues, welcome feedback, and embrace collaborations. </p>
<p>A membership program, such as the one provided by Aspen, can be instrumental in aggregating your audiences from various platforms, giving them a unified place to connect and interact. It creates a centralized hub where your community can flourish, fostering deeper connections and enabling more personalized interactions. This not only streamlines your community management efforts but also allows for a more nuanced understanding of your audience. </p>
<p>A membership program facilitates exclusive content sharing, real-time engagement, and a sense of belonging among members, further strengthening the bond between you and your community. It offers you, as the creator, an easy and efficient solution to managing different aspects of community growth, from content distribution to audience engagement, ensuring a more organized and harmonious community development.</p>
<p>By establishing a robust, supportive community through a membership program, you’re creating a safety net that helps you stand firm amidst the fluctuating algorithms and ensures your voice is heard even when the digital ground is shifting.</p>
<h3>2. Harness Data with Discernment</h3>
<p>In today's digital era, data is the compass that directs your creative journey. But, with an ocean of analytics at your fingertips, it’s easy to get lost in the numbers. That’s where Aspen’s Membership Studio steps in as your navigator, aligning your content’s performance metrics with your revenue streams.</p>
<p>Aspen’s platform goes beyond showcasing which content is capturing attention; it dives deeper to reveal how your content is contributing to your income goals. By connecting metrics with revenue, Aspen helps you discern not just the ‘what’ but the ‘how’ – offering insights into how each piece of content is supporting your financial aspirations. This enables you to craft content with purpose, ensuring every post, video, or image is not just seen but also significantly impacts your growth.</p>
<p>Using data with discernment means looking beyond surface-level engagement. It’s about understanding the value each content piece brings to your creative portfolio and how it aligns with your broader career objectives. With Aspen, you can make data-driven decisions that don’t compromise your creativity but rather fuel your artistic ambitions, providing a clearer path in the intricate dance with algorithms.</p>
<h3>3. Broaden Your Digital Horizons</h3>
<p>Escape the confines of a single platform. With over 60% of creators relying predominantly on one platform, diversifying is not just an option; it’s a necessity. To seamlessly incorporate a new platform into your digital repertoire, start by repurposing existing content ideas and themes. </p>
<p>For example, a detailed YouTube tutorial can be transformed into bite-sized tips on TikTok or visually engaging story highlights on Instagram. Understand the core essence of your content and adapt it to suit the unique language of each platform, ensuring consistency in your creative voice while optimizing for different audience behaviors and preferences. </p>
<p>By exploring the dynamic nature of TikTok, the visual narratives of Instagram, and the communal engagement of YouTube, you not only mitigate risks associated with algorithmic shifts but also gain access to a more varied and engaged audience. Diversification doesn’t have to mean starting from scratch; it’s about adapting and reimagining your creative gems to sparkle across different digital landscapes..</p>
<h3>4. Embrace Your Authenticity</h3>
<p>In an environment overflowing with standardized content, your authenticity is your beacon of light. Authentic content is a reflection of your unique perspective, voice, and style. It can take the form of sharing personal stories, experiences, or insights that resonate with your audience. </p>
<p>For instance, a photographer might share the backstory of a meaningful photo, providing insight into the creative process, challenges faced, and emotions experienced, rather than just posting the image with a generic caption. Similarly, a chef could share family recipes with personal anecdotes, revealing the story behind each dish, thereby adding a layer of personality and connection.</p>
<p>Authenticity also means being transparent about your journey, including the highs and lows. For example, a fitness creator might choose to share not just their workout routines, but also their struggles, setbacks, and learnings, fostering a deeper and more genuine connection with their audience. </p>
<p>It’s your unparalleled voice and distinctive style that will captivate and retain followers in a space where 70% of creators feel overlooked. Aspen’s Web3 platform is a bastion for authenticity, providing a stage for your unique expression, and helping you resonate with the right audience.</p>
<h3>5. Stay Informed and Adapt</h3>
<p>Navigating the dynamic social media environment requires knowledge as your protective shield. However, distinguishing valuable information from the constant stream of updates, new features, and emerging trends can be challenging. Therefore, curate your information feed carefully. </p>
<p>Align with reliable industry blogs, subscribe to official platform newsletters, and join relevant creator communities to ensure you receive accurate and timely information.</p>
<p>Setting clear and measurable goals for your content is also crucial. This clarity will act as your compass, helping you discern which updates and features align with your aspirations and which are mere distractions. Remember, maintaining your creativity in the age of algorithms is about being selective—it's as much about what you don’t try as what you do.</p>
<p>Prioritizing user experience is key. Focus on changes that directly impact user engagement and experience. Adaptations that enhance accessibility, interaction, and content discoverability will help you connect more effectively with your audience.</p>
<p>But remember, adapting doesn’t mean conforming. It’s about testing new features and trends, gathering feedback, and analyzing the results. Experimenting with new trends should not overshadow your online personality; it should complement and enhance your unique voice and style.</p>
<p>Your artistic vision should guide your decisions. Stay true to it, ensuring that each adaptation aligns with your unique voice and style. By balancing innovation with authenticity, you can thrive creatively, even in a world dominated by algorithms.</p>
<p>Expanding your digital presence, remaining authentic, building strong community connections, staying well-informed, adapting wisely, and utilizing data effectively are essential strategies for preserving your creative essence in a landscape seemingly dominated by algorithms. Aspen’s Membership Studio is designed to empower you, offering insights not only into the reach of your content but also its contribution to your financial aspirations, providing clarity and direction in a multifaceted online environment.</p>
<p>The journey ahead is filled with possibilities. With Aspen as your ally and your creativity as your guiding principle, the digital world is not a conundrum but a landscape ripe with opportunity. Embrace the journey, set your trajectory, and let your creativity flourish. In this complex interaction with algorithms, your unique approach and authenticity are what set you apart.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Striking a Balance in an Ever-Shifting Algorithmic World

Charting Your Creative Course

## **Is It Time to Launch a Membership Program?**

You've put in the hard work, your content resonates, and your follower count is rising — a testament to your dedication and creativity. But as you navigate the intricate landscape of content creation, you may find yourself pondering: "Is it time to launch a membership program?"

Launching a membership program can be a game-changer, transforming your relationship with your audience and creating a sustainable revenue stream. If you find yourself on the cusp of this decision, let’s explore the myriad of possibilities available and discern what you should have in place to get started.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### The Why: Value and Community

Before diving into the how, understanding the why is crucial. Membership programs offer a two-fold value: they deepen your connection with your audience and provide a steady source of income. The interaction within a membership community fosters a sense of belonging among your followers, creating an engaged and supportive network.

### Membership Models: Tailoring to Your Audience

There are numerous membership models to explore, each catering to different creator-audience dynamics. Some popular models include:

* Content Access: Offer exclusive content, early access, or behind-the-scenes glimpses to your members.
* Community Engagement: Foster a close-knit community through forums, Q&A sessions, and direct interactions.
* Learning & Development: Share your knowledge and skills through workshops, courses, or mentorship programs.
* Product Discounts & Merchandise: Reward your members with exclusive discounts or unique merchandise.

Understanding your audience’s needs and preferences will help you tailor a membership model that resonates and adds value.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### Essential Foundations: What You Need to Get Started

Before embarking on the journey of starting a membership program, it's imperative to have certain foundational elements in place. These elements will not only help you build a successful program but also ensure that it continues to grow and evolve, meeting the needs and expectations of your members. These core foundations are the building blocks that will help you create a stable, engaging, and valuable program for your audience.

Here are the essential foundations you should consider:

* Clear Value Proposition: Define what sets your membership program apart. What exclusive benefits and experiences will members receive? Articulating this clearly will attract and retain subscribers.
* Content Strategy: Develop a sustainable content strategy for your membership program. Ensure that you can consistently deliver value without compromising the quality of your public content.
* Community Guidelines: Establish clear community guidelines that foster a positive and inclusive environment. Set the tone for interactions and address any issues proactively.
* Pricing Structure: Determine a pricing structure that reflects the value offered while remaining accessible to your audience. Consider offering different tiers to accommodate varying levels of engagement and investment.
* Technology Platform: Choose a reliable and user-friendly platform to host your membership program. Aspen, for example, provides a comprehensive solution, facilitating community engagement, content distribution, and revenue management.

### Evaluate and Iterate

Launching your membership program is only the beginning of your journey. To ensure sustained success and growth, it's crucial to continually evaluate your offerings, listen to member feedback, and make necessary adjustments. Aspen's advanced data capabilities play a pivotal role in this iterative process.

Aspen provides a rich array of data capabilities, including in-depth royalty and membership reporting. This feature allows you to see not only who is interacting with your content but also how they are interacting, enabling you to understand your members’ behavior and preferences on a deeper level. It helps you identify what is resonating with your audience and what areas might need refinement.

Additionally, Aspen’s platform facilitates email capture, a critical component in deepening your direct connection with your community. This eliminates the need for intermediaries, giving you unfiltered access to your members, thereby fostering a more authentic and engaged community. Email capture enables you to communicate directly with your audience, gather feedback, send personalized updates, and keep your community informed and engaged.

Leveraging these data capabilities, you are empowered to make informed, data-driven decisions about what to introduce, how, and when. Whether it’s tweaking your content strategy, introducing new membership benefits, or adjusting pricing, having access to real-time, actionable data is invaluable.

By continually evaluating and iterating your membership program using Aspen's robust data tools, you ensure that your offerings stay relevant, valuable, and aligned with your community’s evolving needs and expectations. This iterative approach lays the groundwork for a thriving membership program that not only meets the current needs of your community but is also poised for future growth.

### Make the Next Step with Aspen: The First Web3 Membership Platform

Stepping into the world of membership programs marks a pivotal moment in a creator’s journey. It’s an exciting opportunity to deepen your connection with your community, provide unparalleled value, and build a sustainable revenue stream. By understanding the diverse membership models available, including unique ones like affiliate lookalike programs and personalized fitness memberships, you open the door to endless possibilities tailored to your audience’s needs and desires.

Establishing essential foundations is the cornerstone of creating a membership program that not only resonates with your audience but stands the test of time. Utilizing comprehensive platforms like Aspen ensures you have the right technology and data insights to foster community engagement, manage content distribution effectively, and make data-driven decisions that align with your community’s evolving needs.

As you evaluate and iterate, remember that the journey of building a thriving membership program is a continuous one, shaped by the invaluable feedback and interactions within your community. With the right foundations, a clear vision, and a commitment to delivering value, you are well on your way to transforming your creative endeavor into a flourishing community where each member feels valued, engaged, and part of something truly special.

Whether you’re contemplating the initial plunge or refining your existing offerings, now might indeed be the perfect time to ask yourself – "Is it time to launch a membership program?" The journey ahead is promising, and the potential is boundless. Embrace the opportunities, learn from the challenges, continue to create, connect, and inspire — and [<u>get started for free</u>](https://aspenft.io/).&nbsp;

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Is It Time to Launch a Membership Program?</strong></h2>
<p>You've put in the hard work, your content resonates, and your follower count is rising — a testament to your dedication and creativity. But as you navigate the intricate landscape of content creation, you may find yourself pondering: &quot;Is it time to launch a membership program?&quot;</p>
<p>Launching a membership program can be a game-changer, transforming your relationship with your audience and creating a sustainable revenue stream. If you find yourself on the cusp of this decision, let’s explore the myriad of possibilities available and discern what you should have in place to get started.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3>The Why: Value and Community</h3>
<p>Before diving into the how, understanding the why is crucial. Membership programs offer a two-fold value: they deepen your connection with your audience and provide a steady source of income. The interaction within a membership community fosters a sense of belonging among your followers, creating an engaged and supportive network.</p>
<h3>Membership Models: Tailoring to Your Audience</h3>
<p>There are numerous membership models to explore, each catering to different creator-audience dynamics. Some popular models include:</p>
<ul>
<li>Content Access: Offer exclusive content, early access, or behind-the-scenes glimpses to your members.</li>
<li>Community Engagement: Foster a close-knit community through forums, Q&amp;A sessions, and direct interactions.</li>
<li>Learning &amp; Development: Share your knowledge and skills through workshops, courses, or mentorship programs.</li>
<li>Product Discounts &amp; Merchandise: Reward your members with exclusive discounts or unique merchandise.</li>
</ul>
<p>Understanding your audience’s needs and preferences will help you tailor a membership model that resonates and adds value.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3>Essential Foundations: What You Need to Get Started</h3>
<p>Before embarking on the journey of starting a membership program, it's imperative to have certain foundational elements in place. These elements will not only help you build a successful program but also ensure that it continues to grow and evolve, meeting the needs and expectations of your members. These core foundations are the building blocks that will help you create a stable, engaging, and valuable program for your audience.</p>
<p>Here are the essential foundations you should consider:</p>
<ul>
<li>Clear Value Proposition: Define what sets your membership program apart. What exclusive benefits and experiences will members receive? Articulating this clearly will attract and retain subscribers.</li>
<li>Content Strategy: Develop a sustainable content strategy for your membership program. Ensure that you can consistently deliver value without compromising the quality of your public content.</li>
<li>Community Guidelines: Establish clear community guidelines that foster a positive and inclusive environment. Set the tone for interactions and address any issues proactively.</li>
<li>Pricing Structure: Determine a pricing structure that reflects the value offered while remaining accessible to your audience. Consider offering different tiers to accommodate varying levels of engagement and investment.</li>
<li>Technology Platform: Choose a reliable and user-friendly platform to host your membership program. Aspen, for example, provides a comprehensive solution, facilitating community engagement, content distribution, and revenue management.</li>
</ul>
<h3>Evaluate and Iterate</h3>
<p>Launching your membership program is only the beginning of your journey. To ensure sustained success and growth, it's crucial to continually evaluate your offerings, listen to member feedback, and make necessary adjustments. Aspen's advanced data capabilities play a pivotal role in this iterative process.</p>
<p>Aspen provides a rich array of data capabilities, including in-depth royalty and membership reporting. This feature allows you to see not only who is interacting with your content but also how they are interacting, enabling you to understand your members’ behavior and preferences on a deeper level. It helps you identify what is resonating with your audience and what areas might need refinement.</p>
<p>Additionally, Aspen’s platform facilitates email capture, a critical component in deepening your direct connection with your community. This eliminates the need for intermediaries, giving you unfiltered access to your members, thereby fostering a more authentic and engaged community. Email capture enables you to communicate directly with your audience, gather feedback, send personalized updates, and keep your community informed and engaged.</p>
<p>Leveraging these data capabilities, you are empowered to make informed, data-driven decisions about what to introduce, how, and when. Whether it’s tweaking your content strategy, introducing new membership benefits, or adjusting pricing, having access to real-time, actionable data is invaluable.</p>
<p>By continually evaluating and iterating your membership program using Aspen's robust data tools, you ensure that your offerings stay relevant, valuable, and aligned with your community’s evolving needs and expectations. This iterative approach lays the groundwork for a thriving membership program that not only meets the current needs of your community but is also poised for future growth.</p>
<h3>Make the Next Step with Aspen: The First Web3 Membership Platform</h3>
<p>Stepping into the world of membership programs marks a pivotal moment in a creator’s journey. It’s an exciting opportunity to deepen your connection with your community, provide unparalleled value, and build a sustainable revenue stream. By understanding the diverse membership models available, including unique ones like affiliate lookalike programs and personalized fitness memberships, you open the door to endless possibilities tailored to your audience’s needs and desires.</p>
<p>Establishing essential foundations is the cornerstone of creating a membership program that not only resonates with your audience but stands the test of time. Utilizing comprehensive platforms like Aspen ensures you have the right technology and data insights to foster community engagement, manage content distribution effectively, and make data-driven decisions that align with your community’s evolving needs.</p>
<p>As you evaluate and iterate, remember that the journey of building a thriving membership program is a continuous one, shaped by the invaluable feedback and interactions within your community. With the right foundations, a clear vision, and a commitment to delivering value, you are well on your way to transforming your creative endeavor into a flourishing community where each member feels valued, engaged, and part of something truly special.</p>
<p>Whether you’re contemplating the initial plunge or refining your existing offerings, now might indeed be the perfect time to ask yourself – &quot;Is it time to launch a membership program?&quot; The journey ahead is promising, and the potential is boundless. Embrace the opportunities, learn from the challenges, continue to create, connect, and inspire — and <a href="https://aspenft.io/"><u>get started for free</u></a>. </p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Is It Time to Launch a Membership Program?

## **Community Engagement: The Unsung Hero in Amplifying Creator Revenue**

When you’re navigating the bustling streets of the web3 universe, it's easy to get lost in the crowd. Amidst this digital din, every creator is striving to amplify their reach, be heard, and turn clicks into conversions. But in this economy, what truly separates the most successful creators from the rest? The answer might be simpler than you think: authentic community engagement.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **It’s Not Just About the Transactions**

While it’s tempting to focus solely on increasing the number of sales, it's time to go deeper. Picture this: you've built a magnificent skyscraper (your content or product), but no one’s inside. An engaged community serves as the lifeblood, the very inhabitants of that skyscraper, turning your creation into a buzzing hive of activity and growth

### **The Magic of Multiple Touchpoints**

Consider the study by Google that underlined how it takes an[<u> average of 20 customer touchpoints to finalize a sale</u>](https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/#/). It's not just about the quality of these touchpoints, but the meaningful engagements creators craft throughout their customer journey. This is where Aspen’s creator-centric storefronts step in. Not only do they provide a unified hub for creators to manage their journey end-to-end, but they also offer customizable communication features like email capture, subscription programs, and more, ensuring every touchpoint is a chance to foster community and drive sales.

### **The Direct Correlation: Engagement and Revenue**

For those who think community is just a feel-good factor, numbers speak louder than words:

* Communities that have been active for over five years wield a strong financial influence, with [<u>55% of them influencing or generating over $1 million.</u>](https://www.leadernetworks.com/wp-content/uploads/2017/03/The-Business-Impact-of-Online-Communities_Leader-Networks.pdf)
* Engaged online communities have a direct impact on customer spending, inducing an increase by a [<u>whopping 19%.</u>](https://news.umich.edu/firms-own-social-networks-better-for-business-than-facebook/)
* The returns on investing in customer engagement are astronomical. With revenue [<u>shooting up by 70%</u>](https://www.twilio.com/en-us/state-of-customer-engagement), it’s an investment that reaps bountiful rewards.

These statistics aren't mere numbers; they’re the testament to the raw power of community engagement in dictating creator success in the digital age.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **Small Business, Big Community**

You don’t need to be a large enterprise to understand and leverage the power of community. In fact, while [<u>74% of large companies</u>](https://www.demandmetric.com/content/online-communities-benchmark-report) harness online communities, an encouraging 40% of small businesses do the same. Regardless of size, the essence remains the same: creators who invest in their communities invest in sustainable growth.

###

### **Actionable Initiatives to Elevate Creator Revenue Through Community Engagement**

Beyond the transaction, there lies a world of opportunity waiting for creators who are ready to delve deep into the power of community engagement. Here are some strategic initiatives you can employ:

### **Personalized Experience with Membership Opportunities**

Aspen’s storefront allows creators to offer unique membership tiers. Turn this into an advantage by providing members with exclusive content, behind-the-scenes access, or early-bird promotions. Not only does this create a sense of exclusivity, but it fosters a deeper connection with your most loyal community members.

### **Host Virtual Events or AMAs (Ask Me Anything)**

Bring your community together by hosting virtual events, webinars, or AMAs, giving them a platform to directly engage with you. This not only humanizes your brand but provides an excellent avenue for feedback and collaboration.

### **Feedback Loops and Crowd-sourced Ideas**

Use Aspen’s communication features to gather feedback on your products or content. By involving your community in your creative process, you're not only validating their importance but also refining your offerings based on real needs.

### **Leverage User-Generated Content (UGC)**

Encourage your community to share their experiences with your products or content. Whether it's through testimonials, creative uses of your products, or simply sharing on social media. UGC acts as organic advertising, creating trust and driving conversions.

### **Implement a Loyalty Program**

Reward your community for their engagement and purchases. This not only incentivizes repeat purchases but also transforms customers into brand advocates.

### **Regular Newsletters with Value-driven Content**

Instead of just promotional emails, share value-driven content that educates, entertains, or informs. By offering genuine value, you ensure that your community eagerly awaits your communication, transforming a mere touchpoint into a genuine connection.

### **Future-Proofing with Aspen**

In the vast world of web3, where you could easily be just another voice in the cacophony, Aspen's tools are designed to turn every creator into a super conductor. Your storefront isn't just a place to shelve what’s for sale; it's a space to weave stories, create memorable experiences, and build a community that doesn’t just buy, but believes in what you do.

In essence, when you turn each transaction into an opportunity for engagement, you’re not just selling – you’re building. Building trust, loyalty, and a community that echoes your brand's message, loud and clear.

Word to the wise: community engagement isn’t a one-size-fits-all strategy. It requires consistent effort, genuine interactions, and a commitment to understand and fulfill the evolving needs of your community. As you adopt these initiatives, not only will your engagement metrics soar, but so will your revenue, reinforcing the idea that community isn’t just a component of the creator economy, but it's beating heart.

### **Meta description**

Explore the transformative power of community engagement in amplifying creator revenue. Dive into actionable strategies, the role of tools like Aspen, and the essence of building genuine connections in the digital age.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Community Engagement: The Unsung Hero in Amplifying Creator Revenue</strong></h2>
<p>When you’re navigating the bustling streets of the web3 universe, it's easy to get lost in the crowd. Amidst this digital din, every creator is striving to amplify their reach, be heard, and turn clicks into conversions. But in this economy, what truly separates the most successful creators from the rest? The answer might be simpler than you think: authentic community engagement.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>It’s Not Just About the Transactions</strong></h3>
<p>While it’s tempting to focus solely on increasing the number of sales, it's time to go deeper. Picture this: you've built a magnificent skyscraper (your content or product), but no one’s inside. An engaged community serves as the lifeblood, the very inhabitants of that skyscraper, turning your creation into a buzzing hive of activity and growth</p>
<h3><strong>The Magic of Multiple Touchpoints</strong></h3>
<p>Consider the study by Google that underlined how it takes an<a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/#/"><u> average of 20 customer touchpoints to finalize a sale</u></a>. It's not just about the quality of these touchpoints, but the meaningful engagements creators craft throughout their customer journey. This is where Aspen’s creator-centric storefronts step in. Not only do they provide a unified hub for creators to manage their journey end-to-end, but they also offer customizable communication features like email capture, subscription programs, and more, ensuring every touchpoint is a chance to foster community and drive sales.</p>
<h3><strong>The Direct Correlation: Engagement and Revenue</strong></h3>
<p>For those who think community is just a feel-good factor, numbers speak louder than words:</p>
<ul>
<li>Communities that have been active for over five years wield a strong financial influence, with <a href="https://www.leadernetworks.com/wp-content/uploads/2017/03/The-Business-Impact-of-Online-Communities_Leader-Networks.pdf"><u>55% of them influencing or generating over $1 million.</u></a></li>
<li>Engaged online communities have a direct impact on customer spending, inducing an increase by a <a href="https://news.umich.edu/firms-own-social-networks-better-for-business-than-facebook/"><u>whopping 19%.</u></a></li>
<li>The returns on investing in customer engagement are astronomical. With revenue <a href="https://www.twilio.com/en-us/state-of-customer-engagement"><u>shooting up by 70%</u></a>, it’s an investment that reaps bountiful rewards.</li>
</ul>
<p>These statistics aren't mere numbers; they’re the testament to the raw power of community engagement in dictating creator success in the digital age.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Small Business, Big Community</strong></h3>
<p>You don’t need to be a large enterprise to understand and leverage the power of community. In fact, while <a href="https://www.demandmetric.com/content/online-communities-benchmark-report"><u>74% of large companies</u></a> harness online communities, an encouraging 40% of small businesses do the same. Regardless of size, the essence remains the same: creators who invest in their communities invest in sustainable growth.</p>
<h3></h3>
<h3><strong>Actionable Initiatives to Elevate Creator Revenue Through Community Engagement</strong></h3>
<p>Beyond the transaction, there lies a world of opportunity waiting for creators who are ready to delve deep into the power of community engagement. Here are some strategic initiatives you can employ:</p>
<h3><strong>Personalized Experience with Membership Opportunities</strong></h3>
<p>Aspen’s storefront allows creators to offer unique membership tiers. Turn this into an advantage by providing members with exclusive content, behind-the-scenes access, or early-bird promotions. Not only does this create a sense of exclusivity, but it fosters a deeper connection with your most loyal community members.</p>
<h3><strong>Host Virtual Events or AMAs (Ask Me Anything)</strong></h3>
<p>Bring your community together by hosting virtual events, webinars, or AMAs, giving them a platform to directly engage with you. This not only humanizes your brand but provides an excellent avenue for feedback and collaboration.</p>
<h3><strong>Feedback Loops and Crowd-sourced Ideas</strong></h3>
<p>Use Aspen’s communication features to gather feedback on your products or content. By involving your community in your creative process, you're not only validating their importance but also refining your offerings based on real needs.</p>
<h3><strong>Leverage User-Generated Content (UGC)</strong></h3>
<p>Encourage your community to share their experiences with your products or content. Whether it's through testimonials, creative uses of your products, or simply sharing on social media. UGC acts as organic advertising, creating trust and driving conversions.</p>
<h3><strong>Implement a Loyalty Program</strong></h3>
<p>Reward your community for their engagement and purchases. This not only incentivizes repeat purchases but also transforms customers into brand advocates.</p>
<h3><strong>Regular Newsletters with Value-driven Content</strong></h3>
<p>Instead of just promotional emails, share value-driven content that educates, entertains, or informs. By offering genuine value, you ensure that your community eagerly awaits your communication, transforming a mere touchpoint into a genuine connection.</p>
<h3><strong>Future-Proofing with Aspen</strong></h3>
<p>In the vast world of web3, where you could easily be just another voice in the cacophony, Aspen's tools are designed to turn every creator into a super conductor. Your storefront isn't just a place to shelve what’s for sale; it's a space to weave stories, create memorable experiences, and build a community that doesn’t just buy, but believes in what you do.</p>
<p>In essence, when you turn each transaction into an opportunity for engagement, you’re not just selling – you’re building. Building trust, loyalty, and a community that echoes your brand's message, loud and clear.</p>
<p>Word to the wise: community engagement isn’t a one-size-fits-all strategy. It requires consistent effort, genuine interactions, and a commitment to understand and fulfill the evolving needs of your community. As you adopt these initiatives, not only will your engagement metrics soar, but so will your revenue, reinforcing the idea that community isn’t just a component of the creator economy, but it's beating heart.</p>
<h3><strong>Meta description</strong></h3>
<p>Explore the transformative power of community engagement in amplifying creator revenue. Dive into actionable strategies, the role of tools like Aspen, and the essence of building genuine connections in the digital age.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Community Engagement: The Unsung Hero in Amplifying Creator Revenue

Beyond Transactions

## **Navigating Art, Culture, and Web3: An Interview with NFT Creator PaperBuddha**

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/00CTu3bWne1xRscPIVx5KS?utm_source=generator&theme=0" width="100%" height="152" frameborder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

The journey of an artist is never just about the finished product. The amalgamation of experiences, inspirations, and even mistakes along the way tells a story just as compelling as the art itself. ​​​​​​

We recently had the pleasure of interviewing <a target="_blank" rel="noopener" href="https://twitter.com/paperbuddha">PaperBuddha</a>, a digital artist whose unique aesthetic and approach to community building offers valuable insights for those trying to break into or expand in the world of NFTs.

### **The Significance of the "Offerings" Drop**

In our discussion, the topic of PaperBuddha's recent drop, "Offerings," warranted special attention for its unique blend of influences. The drop synthesizes elements from Pulp Fiction, Buddhist art, and the Wayang Kulit shadows, creating a signature style that can be seen across all of his work.&nbsp;

"As a lifelong Western practitioner of Buddhism," he explains, "I aim to make Buddhist art resonate with a Western audience. This coupling of Buddhist imagery with American pulp fiction creates a nostalgic feeling while invoking a sense of wonder and awe. The combination of those elements are what create my signature style and can be seen in all of my work.”

### **Blending Counterculture and Spirituality**

The artist's background in underground art scenes, LSD culture, and Buddhist practice adds another layer of complexity to his work. To understand how these seemingly disparate elements influence his art, he says,&nbsp;

“A lot of LSD, meditation, and a knowledge of Buddhist art history go into the creation of each piece. Those things are still very much a direct influence on the art itself. The background in counterculture allows me to connect with collectors and participate in emerging industries like crypto and web3.”&nbsp;

![](/images/blog/blog4/blog-posts-2.png)

### **The Challenge of Digital Nuances**

As with any digital art, the transition from a small to a large screen can affect its perception. PaperBuddha emphasizes that his digital art is created with large displays in mind, challenging the notion that the transition to a larger screen can distort digital artwork. So, how does he ensure that his pieces retain their essence on larger displays?&nbsp;

"Communication is key," he asserts. "My work is all created for the big screen. I often find myself advising collectors and viewers to ‘turn the brightness up’ and ‘put it on that 72-inch display.' The bigger, the better."

### **The Influence of Buddhist Practices**

Buddhism isn't just a spiritual belief for PaperBuddha; it's a transformative lens through which he views his art. When asked about how Buddhist practices have influenced his work, he shared, "I could teach an entire college course on this topic," underscoring the profound impact it has had on the themes and narratives in his artwork.

### **Incorporating Wayang Kulit Shadows**

For those unfamiliar with Wayang Kulit, PaperBuddha offers a window into its significance.&nbsp;

“Indonesia is a very special place for me. I have multiple family members living there and the culture has inspired me for decades. Wayang Kulit is this really cool ‘theater’ that plays out in the shadows of puppets.&nbsp;

The story is told through the shadows projected on a screen (think of making shadow puppets on the wall with a flashlight when you were a kid). I use shadows in my work to add a layer of storytelling while also giving the work a sense of psychedelia. I felt the shadows in my art could serve a dual purpose.”

![](/images/blog/blog4/blog-posts.png)

### **Strategies for Audience Growth**

PaperBuddha boasts a remarkable <a target="_blank" rel="noopener" href="https://guild.xyz/the-temple">social following</a> of over 24,000 people. So, what's his secret?&nbsp;

"It’s a contact sport," he states. "I make contact with one person at a time and find I perform best on social audio platforms including Twitter Spaces, Clubhouse and podcast interviews. My growth strategy is very long term and I am building my audience in an organic way by finding people with similar interests.&nbsp;

### **Platform Choices and Community Engagement**

Choosing the right platforms to showcase art and engage with an audience can be daunting. PaperBuddha's strategy is rooted in reciprocity.&nbsp;

"I love reciprocal relationships! The more a platform can support what I am doing, the more I want to work with them. Some platforms do nothing to help with artist support, discoverability and exposure so I try to stay away from them. The ones that go above and beyond are the ones I work with as much as possible.”

### **Lessons from Expanding Too Quickly**

Like any journey, mistakes are inevitable. When asked about his experience with community growth, PaperBuddha mentioned one critical lesson: "Building too fast. During the last bull market I may have gotten a little carried away with the frequency of my drops and speed at which my community was growing. I wasn't able to give new members of The Temple (what we call my community of collectors, friends, and supporters) the attention they deserved as they found their way to our Telegram and Discord channels.”

### **Staying True While Catering to a Broader Audience**

One of the challenges artists face is balancing artistic integrity with audience preferences. When asked how he strikes a balance between staying true to his artistic expression and catering to the preferences of a broader digital audience, PaperBuddha tells us his pragmatic approach:&nbsp;

“I lean into <a target="_blank" rel="noopener" href="https://paperbuddha.xyz/">technology</a> to capture a broad audience. I have collectors that have bought work purely because it was generative art or because it was minted with a certain ERC standard and not because it is Buddhist or collage-centric work.”

### **Wisdom for Aspiring Artists**

For those looking to make a name for themselves in digital art, PaperBuddha's advice is threefold: Be authentic, move with purpose, and build relationships.&nbsp;

"Art alone isn't enough; you have to give people a reason to engage with you and collect your art," he underscores.

### **The Importance of Community Feedback**

The role of fan feedback is invaluable for any creator. PaperBuddha finds motivation in messages from fans wanting to learn more about Buddhism or joining his <a target="_blank" rel="noopener" href="https://guild.xyz/the-temple">community</a>.&nbsp;

"Those are the things that really keep me going on tough days," he concludes.

### **NFTs, Web3, and Ownership**

The transition to NFTs has provided a fresh perspective on art distribution and ownership for PaperBuddha. “I was not a professional artist or collector prior to the world of NFTs. My perspective on art distribution and ownership is informed from web3 first and foremost. I am just recently learning about the traditional art world and the more archaic models for D&O.”

### **The Artist as a Business Owner**

One aspect we haven't yet explored is the role of business management in an artist's journey. How important is it for creators like PaperBuddha to be in control of their business?&nbsp;

To this, he opines, "I think it is super important. My collectors and community depend on me to provide accurate information and an enjoyable experience."&nbsp;

This sense of responsibility extends to his selection of business partners and technologies. By conducting thorough research, PaperBuddha ensures he's in full control of his business, aligning it with the community's expectations and his artistic vision.

Incorporating these final pieces into the puzzle gives us a holistic view of PaperBuddha's journey — from inspiration to art creation, from building a community to managing a business in the fast-evolving world of NFTs. Through a blend of cultural heritage, spiritual practices, and modern technology, he is carving out a space that transcends traditional art forms while still being deeply rooted in them.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Navigating Art, Culture, and Web3: An Interview with NFT Creator PaperBuddha</strong></h2>
<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/00CTu3bWne1xRscPIVx5KS?utm_source=generator&theme=0" width="100%" height="152" frameborder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>
<p>The journey of an artist is never just about the finished product. The amalgamation of experiences, inspirations, and even mistakes along the way tells a story just as compelling as the art itself. ​​​​​​</p>
<p>We recently had the pleasure of interviewing <a target="_blank" rel="noopener" href="https://twitter.com/paperbuddha">PaperBuddha</a>, a digital artist whose unique aesthetic and approach to community building offers valuable insights for those trying to break into or expand in the world of NFTs.</p>
<h3><strong>The Significance of the &quot;Offerings&quot; Drop</strong></h3>
<p>In our discussion, the topic of PaperBuddha's recent drop, &quot;Offerings,&quot; warranted special attention for its unique blend of influences. The drop synthesizes elements from Pulp Fiction, Buddhist art, and the Wayang Kulit shadows, creating a signature style that can be seen across all of his work. </p>
<p>&quot;As a lifelong Western practitioner of Buddhism,&quot; he explains, &quot;I aim to make Buddhist art resonate with a Western audience. This coupling of Buddhist imagery with American pulp fiction creates a nostalgic feeling while invoking a sense of wonder and awe. The combination of those elements are what create my signature style and can be seen in all of my work.”</p>
<h3><strong>Blending Counterculture and Spirituality</strong></h3>
<p>The artist's background in underground art scenes, LSD culture, and Buddhist practice adds another layer of complexity to his work. To understand how these seemingly disparate elements influence his art, he says, </p>
<p>“A lot of LSD, meditation, and a knowledge of Buddhist art history go into the creation of each piece. Those things are still very much a direct influence on the art itself. The background in counterculture allows me to connect with collectors and participate in emerging industries like crypto and web3.” </p>
<p><img src="/images/blog/blog4/blog-posts-2.png" alt=""></p>
<h3><strong>The Challenge of Digital Nuances</strong></h3>
<p>As with any digital art, the transition from a small to a large screen can affect its perception. PaperBuddha emphasizes that his digital art is created with large displays in mind, challenging the notion that the transition to a larger screen can distort digital artwork. So, how does he ensure that his pieces retain their essence on larger displays? </p>
<p>&quot;Communication is key,&quot; he asserts. &quot;My work is all created for the big screen. I often find myself advising collectors and viewers to ‘turn the brightness up’ and ‘put it on that 72-inch display.' The bigger, the better.&quot;</p>
<h3><strong>The Influence of Buddhist Practices</strong></h3>
<p>Buddhism isn't just a spiritual belief for PaperBuddha; it's a transformative lens through which he views his art. When asked about how Buddhist practices have influenced his work, he shared, &quot;I could teach an entire college course on this topic,&quot; underscoring the profound impact it has had on the themes and narratives in his artwork.</p>
<h3><strong>Incorporating Wayang Kulit Shadows</strong></h3>
<p>For those unfamiliar with Wayang Kulit, PaperBuddha offers a window into its significance. </p>
<p>“Indonesia is a very special place for me. I have multiple family members living there and the culture has inspired me for decades. Wayang Kulit is this really cool ‘theater’ that plays out in the shadows of puppets. </p>
<p>The story is told through the shadows projected on a screen (think of making shadow puppets on the wall with a flashlight when you were a kid). I use shadows in my work to add a layer of storytelling while also giving the work a sense of psychedelia. I felt the shadows in my art could serve a dual purpose.”</p>
<p><img src="/images/blog/blog4/blog-posts.png" alt=""></p>
<h3><strong>Strategies for Audience Growth</strong></h3>
<p>PaperBuddha boasts a remarkable <a target="_blank" rel="noopener" href="https://guild.xyz/the-temple">social following</a> of over 24,000 people. So, what's his secret? </p>
<p>&quot;It’s a contact sport,&quot; he states. &quot;I make contact with one person at a time and find I perform best on social audio platforms including Twitter Spaces, Clubhouse and podcast interviews. My growth strategy is very long term and I am building my audience in an organic way by finding people with similar interests. </p>
<h3><strong>Platform Choices and Community Engagement</strong></h3>
<p>Choosing the right platforms to showcase art and engage with an audience can be daunting. PaperBuddha's strategy is rooted in reciprocity. </p>
<p>&quot;I love reciprocal relationships! The more a platform can support what I am doing, the more I want to work with them. Some platforms do nothing to help with artist support, discoverability and exposure so I try to stay away from them. The ones that go above and beyond are the ones I work with as much as possible.”</p>
<h3><strong>Lessons from Expanding Too Quickly</strong></h3>
<p>Like any journey, mistakes are inevitable. When asked about his experience with community growth, PaperBuddha mentioned one critical lesson: &quot;Building too fast. During the last bull market I may have gotten a little carried away with the frequency of my drops and speed at which my community was growing. I wasn't able to give new members of The Temple (what we call my community of collectors, friends, and supporters) the attention they deserved as they found their way to our Telegram and Discord channels.”</p>
<h3><strong>Staying True While Catering to a Broader Audience</strong></h3>
<p>One of the challenges artists face is balancing artistic integrity with audience preferences. When asked how he strikes a balance between staying true to his artistic expression and catering to the preferences of a broader digital audience, PaperBuddha tells us his pragmatic approach: </p>
<p>“I lean into <a target="_blank" rel="noopener" href="https://paperbuddha.xyz/">technology</a> to capture a broad audience. I have collectors that have bought work purely because it was generative art or because it was minted with a certain ERC standard and not because it is Buddhist or collage-centric work.”</p>
<h3><strong>Wisdom for Aspiring Artists</strong></h3>
<p>For those looking to make a name for themselves in digital art, PaperBuddha's advice is threefold: Be authentic, move with purpose, and build relationships. </p>
<p>&quot;Art alone isn't enough; you have to give people a reason to engage with you and collect your art,&quot; he underscores.</p>
<h3><strong>The Importance of Community Feedback</strong></h3>
<p>The role of fan feedback is invaluable for any creator. PaperBuddha finds motivation in messages from fans wanting to learn more about Buddhism or joining his <a target="_blank" rel="noopener" href="https://guild.xyz/the-temple">community</a>. </p>
<p>&quot;Those are the things that really keep me going on tough days,&quot; he concludes.</p>
<h3><strong>NFTs, Web3, and Ownership</strong></h3>
<p>The transition to NFTs has provided a fresh perspective on art distribution and ownership for PaperBuddha. “I was not a professional artist or collector prior to the world of NFTs. My perspective on art distribution and ownership is informed from web3 first and foremost. I am just recently learning about the traditional art world and the more archaic models for D&amp;O.”</p>
<h3><strong>The Artist as a Business Owner</strong></h3>
<p>One aspect we haven't yet explored is the role of business management in an artist's journey. How important is it for creators like PaperBuddha to be in control of their business? </p>
<p>To this, he opines, &quot;I think it is super important. My collectors and community depend on me to provide accurate information and an enjoyable experience.&quot; </p>
<p>This sense of responsibility extends to his selection of business partners and technologies. By conducting thorough research, PaperBuddha ensures he's in full control of his business, aligning it with the community's expectations and his artistic vision.</p>
<p>Incorporating these final pieces into the puzzle gives us a holistic view of PaperBuddha's journey — from inspiration to art creation, from building a community to managing a business in the fast-evolving world of NFTs. Through a blend of cultural heritage, spiritual practices, and modern technology, he is carving out a space that transcends traditional art forms while still being deeply rooted in them.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


An Interview with NFT Creator PaperBuddha

Navigating Art, Culture, and Web3

## **Defining The Difference Between Members and Subscribers in Web3: A Guide for Creators**

Navigating the world of Web3 can be a challenging endeavor, especially when it comes to understanding the intricate dynamics of your audience.&nbsp;

Two terms that are often used interchangeably but carry different connotations are "Member" and "Subscriber." Understanding the difference is crucial for creators who aim to build a robust and sustainable community.&nbsp;

That's where Aspen, a web3 membership platform, comes into play, offering you the tools you need to take your membership programs to the next level.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Subscriber vs Member: The Basic Distinctions**

Let's break it down to its simplest form: a "Subscriber" is someone who signs up to receive a specific service, product or ongoing offering, often in exchange for a recurring fee. Their relationship with your platform is generally transactional.&nbsp;

On the other hand, a "Member" is an individual who belongs to a community and usually enjoys a broader range of benefits that can go beyond mere transactions.

### **The Interplay Between Members and Subscribers**

In the realm of Web3, every project is fundamentally a membership program. When someone purchases from you, they aren't just acquiring a product; they're gaining access to your community and its myriad utilities.&nbsp;

But it's essential to remember that ongoing utility often comes with its own price tag, frequently in the form of subscription fees. Thus, subscribers can morph into community members, and members can also become subscribers to specific benefits within the community.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **Aspen: Enhancing Your Web3 Membership Programs**

The concept of membership can get complicated when you introduce various layers of participation, benefits, and eligibility requirements. Aspen simplifies this complexity by offering easy-to-use tools that allow you to upgrade your existing membership program with enhanced features.

### **Experience Better Eligibility Requirements: More Than Just Owning an NFT**

Gone are the days when holding an NFT from your collection was the sole criterion for membership. With Aspen, you can introduce multi-layered eligibility requirements that span across different collections and even across different types of participation.

In traditional models, membership eligibility often stops at basic criteria like email verification or a single purchase. However, Aspen expands the scope of eligibility, allowing for a more nuanced and rewarding membership program.

#### <u>Royalty Payments</u>

For instance, you could set up a system where members who have paid a certain amount in royalties over a specified period get access to premium content. This incentivizes ongoing interaction with your work, rather than a one-time purchase.

#### <u>On-Chain Terms and Conditions</u>

With the transparent and immutable nature of blockchain, Aspen allows you to enforce on-chain terms and conditions. Members could be required to accept these T&Cs to access certain exclusive areas of your platform, ensuring that everyone in your community understands and agrees to a unified set of rules.

#### <u>Tier-based Monthly Utility Subscriptions</u>

Aspen provides the flexibility to offer graded subscription levels that come with distinct perks and benefits. A "Bronze" level could offer foundational access to community features and periodic updates, while a "Silver" level, available for an additional monthly cost, could provide value-added services like personalized insights, VIP consultations, or first dibs on your upcoming creations.

By introducing these multifaceted eligibility requirements, you're not just adding layers of excitement and exclusivity; you're also creating multiple pathways for engagement within your community.

### **Unlock Better Utility Options with Aspen: More Than Just Access**

Having a membership program is about more than just gating access to content; it's about providing genuine value to your community. Aspen elevates this concept by offering an array of utility options that go beyond the basics, allowing you to create a more enriching experience for your members.

#### <u>Multifaceted Membership Plans</u>

Remember that ‘Silver’ tier membership from above? Imagine a scenario where those members get to enjoy community forums, receive your standard newsletters, and access a monthly digital download. On the other hand, and active at the same time, "Gold" tier members, who pay a premium monthly subscription, get all of that plus specialized market reports, exclusive invites to private events, and even one-on-one consultations with you, the creator.

Aspen makes this possible by allowing you to define what utility each tier of your membership program will offer, making it not only tiered but tailored to different levels of engagement and support.

#### <u>Conditional Utility Based on Engagement</u>

But what if you could offer specialized utilities not just based on subscription level, but also on community engagement or contribution? For instance, members who regularly participate in community discussions could be awarded bonus content, while those who contribute to a crowdfunded project could get early beta access to your next big thing.

#### <u>Time-bound Utilities</u>

With Aspen, you can even introduce time-bound utilities that create urgency and excitement. For example, a limited-time offer for a behind-the-scenes tour of your latest project could be an exciting way for community members to up their involvement and for you to measure real-time engagement.

### **Tools that Enable Advanced Utility Options**

#### <u>Behaviour Analytics</u>

Understand what's working and what's not by tracking how your community interacts with the utilities you offer. This data can inform future decisions, allowing you to continuously optimize your offerings.

#### <u>Dynamic Content Delivery</u>

Aspen supports a range of content types, from text and images to videos and interactive experiences. This allows you to diversify your utilities and keep your community engaged in multiple ways.

#### <u>Access Controls</u>

Fine-tune who gets what by using Aspen's robust access controls. This ensures that the right utilities are accessible to the right people, making your membership program both exclusive and fair.

In essence, utility is no longer just a one-size-fits-all offering but can be as nuanced and dynamic as your community itself. With Aspen's advanced utility options, you have the power to offer more than just content — you offer experiences that can be personalized, rewarded, and even evolved over time.

### **Enhance Your Pricing Flexibility with Aspen: More Than Just Tiers**

Gone are the days when a one-size-fits-all pricing model was your only option for building a community. With Aspen, you can design a sophisticated pricing structure tailored to the diverse needs and capabilities of your audience. This not only makes your offerings more accessible but also encourages various forms of engagement, thereby fostering a more dynamic and inclusive community.

#### <u>Dynamic Pricing</u>

For those who have fluctuating interests or budget constraints, you can set up a dynamic pricing model. This could be seasonal, based on supply and demand, or even tailored to specific segments of your community, allowing members to participate at different financial capacities.

#### <u>Token-Based Rewards</u>

Incorporate your native token or other cryptocurrencies as a form of payment for memberships and subscriptions. This approach adds another layer of exclusivity and engagement, incentivizing the use of your own token and creating a more cohesive ecosystem.

### <u>Payment Plans</u>

Offering payment plans for more expensive tiers or add-ons can make premium options more accessible. This can increase overall community participation while enabling you to maintain the perceived value of your higher-priced offerings.

### <u>Lifetime Memberships</u>

For your most dedicated fans, offer a lifetime membership at a premium price point. This not only provides a significant upfront revenue boost but also fosters long-term commitment, turning your most ardent supporters into ambassadors for your community.

By adopting these diverse pricing strategies, you're not just enhancing the financial flexibility of your offerings; you're also encouraging diverse types of engagement, making your community more inclusive and dynamic.

### **Own Your Own Data: Empowering Community Building**

One of the most transformative aspects of web3 technology is data ownership, and this philosophy is deeply integrated into the Aspen platform. Unlike traditional platforms where your data is often siloed or controlled by a third party, web3 enables you to have direct ownership and access to your community data.

#### **Know Your Community**

Understanding your community is paramount to its growth and engagement. Aspen allows you to connect directly with your supporters, eliminating the need for intermediaries who may have conflicting interests. This direct connection helps you gather valuable insights into holder behaviors and preferences, enabling you to tailor your community offerings more effectively.

For example, if you notice that a particular type of digital art is more popular among your top-spending members, you can create more of that content to engage and delight your community. Or if you find that a certain discussion topic keeps coming up in your community forums, you can host a special webinar or AMA (Ask Me Anything) session to dive deeper into that subject.

Here are some of the tools Aspen offers to help you understand and grow your community:

#### <u>Royalty Reporting</u>

This feature allows you to track and analyze the royalties coming in from your various projects. By understanding who your top contributors are and what type of content generates the most royalties, you can make data-driven decisions for future projects.

#### <u>Membership Reporting</u>

Get a detailed view of your community with membership reporting. Track the growth rate, engagement levels, and demographic details of your members. This helps in segmenting your community for more personalized engagement strategies.

#### <u>Email Collection</u>

While web3 offers new avenues for direct interaction, sometimes a good old email is still a potent tool for community building. Aspen's email collection feature ensures that you can reach out to your community members directly, share important updates, or simply keep them in the loop, enriching the community experience.

With these tools, you're not just managing a community; you're nurturing an ecosystem where every member feels valued, engaged, and heard. By leveraging Aspen's features, you can build a community that's not just robust, but also harmonious and engaged.

### **Anytime, Anywhere: Collect Royalties with Ease**

In a rapidly evolving digital landscape, flexibility is key. The Aspen platform extends this principle to one of the most important aspects of a creator's revenue stream: royalties. With Aspen, you have the freedom to collect royalties on sales across multiple chains and marketplaces, allowing you to not be tied down to a single ecosystem.

### **Collect Royalties as Eligibility Requirements**

One unique feature of Aspen is the ability to make royalty payments an eligibility requirement for membership access. For example, let's say you have a VIP membership tier that offers exclusive digital art pieces. You can set up this VIP access to require a certain amount of royalties to be paid. This allows your community to essentially "unlock" more benefits by contributing to your work directly through royalties.

Your community members can easily pay any owed royalties via your dedicated membership page on the Aspen platform, making it convenient for them to maintain or upgrade their membership status.

#### <u>Royalty Reporting</u>

Aspen's Royalty Reporting feature is not just for gathering insights; it's an integral part of the royalty collection process. By actively tracking and managing your royalty streams, you can better understand your revenue flows and make adjustments to your eligibility criteria or membership benefits accordingly.

#### <u>Gated Utility</u>

To make the royalty collection process even more streamlined, Aspen offers a Gated Utility feature. This allows you to set up conditional access to specific utilities or content based on royalty payments. For example, you could gate access to a special webinar or digital download until a member has paid a certain amount in royalties.

By utilizing these features, Aspen makes it incredibly straightforward for creators to set up and manage a royalty-based membership model, further diversifying their revenue streams and providing additional value to their community. The ability to collect royalties anytime, anywhere, not only empowers creators but also offers an easy and transparent way for community members to support the creators they love.

### **Defining the Distinction Between Members and Subscribers in Your Web3 World**

In a rapidly evolving digital landscape, the terms 'Member' and 'Subscriber' often get used interchangeably. However, as we've explored throughout this post, there's a nuanced distinction that sets them apart.&nbsp;

While a subscriber is someone who essentially subscribes to a service, product, or ongoing utility, a member is someone who belongs to a community. They're both critical aspects of your ecosystem but serve different purposes.

With Aspen's cutting-edge features, you have the tools to blur the lines between these categories effectively. From multi-layered eligibility requirements to tier-based utility options, Aspen allows you to offer your community more than just a transactional relationship. Aspen makes it easy for subscribers to become involved members of your community, providing them with various pathways to engage more deeply with your content and with each other.

Moreover, Aspen's tools for data ownership and royalty collection ensure that you remain in full control, allowing you to optimize your membership program while maintaining a keen understanding of your community's needs and preferences.

In the end, how you define membership in your community is truly up to you. Aspen gives you the technological prowess to define it on your terms, whether that's through royalty payments, on-chain terms and conditions, or pricing strategies that go beyond traditional models.

So as you navigate the intricacies of membership and subscription in the Web3 era, remember that it all boils down to what membership means to you and how you choose to build and sustain that community. With Aspen, you've got a partner that provides the flexibility and options to make your vision a reality.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Defining The Difference Between Members and Subscribers in Web3: A Guide for Creators</strong></h2>
<p>Navigating the world of Web3 can be a challenging endeavor, especially when it comes to understanding the intricate dynamics of your audience. </p>
<p>Two terms that are often used interchangeably but carry different connotations are &quot;Member&quot; and &quot;Subscriber.&quot; Understanding the difference is crucial for creators who aim to build a robust and sustainable community. </p>
<p>That's where Aspen, a web3 membership platform, comes into play, offering you the tools you need to take your membership programs to the next level.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>Subscriber vs Member: The Basic Distinctions</strong></h3>
<p>Let's break it down to its simplest form: a &quot;Subscriber&quot; is someone who signs up to receive a specific service, product or ongoing offering, often in exchange for a recurring fee. Their relationship with your platform is generally transactional. </p>
<p>On the other hand, a &quot;Member&quot; is an individual who belongs to a community and usually enjoys a broader range of benefits that can go beyond mere transactions.</p>
<h3><strong>The Interplay Between Members and Subscribers</strong></h3>
<p>In the realm of Web3, every project is fundamentally a membership program. When someone purchases from you, they aren't just acquiring a product; they're gaining access to your community and its myriad utilities. </p>
<p>But it's essential to remember that ongoing utility often comes with its own price tag, frequently in the form of subscription fees. Thus, subscribers can morph into community members, and members can also become subscribers to specific benefits within the community.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Aspen: Enhancing Your Web3 Membership Programs</strong></h3>
<p>The concept of membership can get complicated when you introduce various layers of participation, benefits, and eligibility requirements. Aspen simplifies this complexity by offering easy-to-use tools that allow you to upgrade your existing membership program with enhanced features.</p>
<h3><strong>Experience Better Eligibility Requirements: More Than Just Owning an NFT</strong></h3>
<p>Gone are the days when holding an NFT from your collection was the sole criterion for membership. With Aspen, you can introduce multi-layered eligibility requirements that span across different collections and even across different types of participation.</p>
<p>In traditional models, membership eligibility often stops at basic criteria like email verification or a single purchase. However, Aspen expands the scope of eligibility, allowing for a more nuanced and rewarding membership program.</p>
<h4><u>Royalty Payments</u></h4>
<p>For instance, you could set up a system where members who have paid a certain amount in royalties over a specified period get access to premium content. This incentivizes ongoing interaction with your work, rather than a one-time purchase.</p>
<h4><u>On-Chain Terms and Conditions</u></h4>
<p>With the transparent and immutable nature of blockchain, Aspen allows you to enforce on-chain terms and conditions. Members could be required to accept these T&amp;Cs to access certain exclusive areas of your platform, ensuring that everyone in your community understands and agrees to a unified set of rules.</p>
<h4><u>Tier-based Monthly Utility Subscriptions</u></h4>
<p>Aspen provides the flexibility to offer graded subscription levels that come with distinct perks and benefits. A &quot;Bronze&quot; level could offer foundational access to community features and periodic updates, while a &quot;Silver&quot; level, available for an additional monthly cost, could provide value-added services like personalized insights, VIP consultations, or first dibs on your upcoming creations.</p>
<p>By introducing these multifaceted eligibility requirements, you're not just adding layers of excitement and exclusivity; you're also creating multiple pathways for engagement within your community.</p>
<h3><strong>Unlock Better Utility Options with Aspen: More Than Just Access</strong></h3>
<p>Having a membership program is about more than just gating access to content; it's about providing genuine value to your community. Aspen elevates this concept by offering an array of utility options that go beyond the basics, allowing you to create a more enriching experience for your members.</p>
<h4><u>Multifaceted Membership Plans</u></h4>
<p>Remember that ‘Silver’ tier membership from above? Imagine a scenario where those members get to enjoy community forums, receive your standard newsletters, and access a monthly digital download. On the other hand, and active at the same time, &quot;Gold&quot; tier members, who pay a premium monthly subscription, get all of that plus specialized market reports, exclusive invites to private events, and even one-on-one consultations with you, the creator.</p>
<p>Aspen makes this possible by allowing you to define what utility each tier of your membership program will offer, making it not only tiered but tailored to different levels of engagement and support.</p>
<h4><u>Conditional Utility Based on Engagement</u></h4>
<p>But what if you could offer specialized utilities not just based on subscription level, but also on community engagement or contribution? For instance, members who regularly participate in community discussions could be awarded bonus content, while those who contribute to a crowdfunded project could get early beta access to your next big thing.</p>
<h4><u>Time-bound Utilities</u></h4>
<p>With Aspen, you can even introduce time-bound utilities that create urgency and excitement. For example, a limited-time offer for a behind-the-scenes tour of your latest project could be an exciting way for community members to up their involvement and for you to measure real-time engagement.</p>
<h3><strong>Tools that Enable Advanced Utility Options</strong></h3>
<h4><u>Behaviour Analytics</u></h4>
<p>Understand what's working and what's not by tracking how your community interacts with the utilities you offer. This data can inform future decisions, allowing you to continuously optimize your offerings.</p>
<h4><u>Dynamic Content Delivery</u></h4>
<p>Aspen supports a range of content types, from text and images to videos and interactive experiences. This allows you to diversify your utilities and keep your community engaged in multiple ways.</p>
<h4><u>Access Controls</u></h4>
<p>Fine-tune who gets what by using Aspen's robust access controls. This ensures that the right utilities are accessible to the right people, making your membership program both exclusive and fair.</p>
<p>In essence, utility is no longer just a one-size-fits-all offering but can be as nuanced and dynamic as your community itself. With Aspen's advanced utility options, you have the power to offer more than just content — you offer experiences that can be personalized, rewarded, and even evolved over time.</p>
<h3><strong>Enhance Your Pricing Flexibility with Aspen: More Than Just Tiers</strong></h3>
<p>Gone are the days when a one-size-fits-all pricing model was your only option for building a community. With Aspen, you can design a sophisticated pricing structure tailored to the diverse needs and capabilities of your audience. This not only makes your offerings more accessible but also encourages various forms of engagement, thereby fostering a more dynamic and inclusive community.</p>
<h4><u>Dynamic Pricing</u></h4>
<p>For those who have fluctuating interests or budget constraints, you can set up a dynamic pricing model. This could be seasonal, based on supply and demand, or even tailored to specific segments of your community, allowing members to participate at different financial capacities.</p>
<h4><u>Token-Based Rewards</u></h4>
<p>Incorporate your native token or other cryptocurrencies as a form of payment for memberships and subscriptions. This approach adds another layer of exclusivity and engagement, incentivizing the use of your own token and creating a more cohesive ecosystem.</p>
<h3><u>Payment Plans</u></h3>
<p>Offering payment plans for more expensive tiers or add-ons can make premium options more accessible. This can increase overall community participation while enabling you to maintain the perceived value of your higher-priced offerings.</p>
<h3><u>Lifetime Memberships</u></h3>
<p>For your most dedicated fans, offer a lifetime membership at a premium price point. This not only provides a significant upfront revenue boost but also fosters long-term commitment, turning your most ardent supporters into ambassadors for your community.</p>
<p>By adopting these diverse pricing strategies, you're not just enhancing the financial flexibility of your offerings; you're also encouraging diverse types of engagement, making your community more inclusive and dynamic.</p>
<h3><strong>Own Your Own Data: Empowering Community Building</strong></h3>
<p>One of the most transformative aspects of web3 technology is data ownership, and this philosophy is deeply integrated into the Aspen platform. Unlike traditional platforms where your data is often siloed or controlled by a third party, web3 enables you to have direct ownership and access to your community data.</p>
<h4><strong>Know Your Community</strong></h4>
<p>Understanding your community is paramount to its growth and engagement. Aspen allows you to connect directly with your supporters, eliminating the need for intermediaries who may have conflicting interests. This direct connection helps you gather valuable insights into holder behaviors and preferences, enabling you to tailor your community offerings more effectively.</p>
<p>For example, if you notice that a particular type of digital art is more popular among your top-spending members, you can create more of that content to engage and delight your community. Or if you find that a certain discussion topic keeps coming up in your community forums, you can host a special webinar or AMA (Ask Me Anything) session to dive deeper into that subject.</p>
<p>Here are some of the tools Aspen offers to help you understand and grow your community:</p>
<h4><u>Royalty Reporting</u></h4>
<p>This feature allows you to track and analyze the royalties coming in from your various projects. By understanding who your top contributors are and what type of content generates the most royalties, you can make data-driven decisions for future projects.</p>
<h4><u>Membership Reporting</u></h4>
<p>Get a detailed view of your community with membership reporting. Track the growth rate, engagement levels, and demographic details of your members. This helps in segmenting your community for more personalized engagement strategies.</p>
<h4><u>Email Collection</u></h4>
<p>While web3 offers new avenues for direct interaction, sometimes a good old email is still a potent tool for community building. Aspen's email collection feature ensures that you can reach out to your community members directly, share important updates, or simply keep them in the loop, enriching the community experience.</p>
<p>With these tools, you're not just managing a community; you're nurturing an ecosystem where every member feels valued, engaged, and heard. By leveraging Aspen's features, you can build a community that's not just robust, but also harmonious and engaged.</p>
<h3><strong>Anytime, Anywhere: Collect Royalties with Ease</strong></h3>
<p>In a rapidly evolving digital landscape, flexibility is key. The Aspen platform extends this principle to one of the most important aspects of a creator's revenue stream: royalties. With Aspen, you have the freedom to collect royalties on sales across multiple chains and marketplaces, allowing you to not be tied down to a single ecosystem.</p>
<h3><strong>Collect Royalties as Eligibility Requirements</strong></h3>
<p>One unique feature of Aspen is the ability to make royalty payments an eligibility requirement for membership access. For example, let's say you have a VIP membership tier that offers exclusive digital art pieces. You can set up this VIP access to require a certain amount of royalties to be paid. This allows your community to essentially &quot;unlock&quot; more benefits by contributing to your work directly through royalties.</p>
<p>Your community members can easily pay any owed royalties via your dedicated membership page on the Aspen platform, making it convenient for them to maintain or upgrade their membership status.</p>
<h4><u>Royalty Reporting</u></h4>
<p>Aspen's Royalty Reporting feature is not just for gathering insights; it's an integral part of the royalty collection process. By actively tracking and managing your royalty streams, you can better understand your revenue flows and make adjustments to your eligibility criteria or membership benefits accordingly.</p>
<h4><u>Gated Utility</u></h4>
<p>To make the royalty collection process even more streamlined, Aspen offers a Gated Utility feature. This allows you to set up conditional access to specific utilities or content based on royalty payments. For example, you could gate access to a special webinar or digital download until a member has paid a certain amount in royalties.</p>
<p>By utilizing these features, Aspen makes it incredibly straightforward for creators to set up and manage a royalty-based membership model, further diversifying their revenue streams and providing additional value to their community. The ability to collect royalties anytime, anywhere, not only empowers creators but also offers an easy and transparent way for community members to support the creators they love.</p>
<h3><strong>Defining the Distinction Between Members and Subscribers in Your Web3 World</strong></h3>
<p>In a rapidly evolving digital landscape, the terms 'Member' and 'Subscriber' often get used interchangeably. However, as we've explored throughout this post, there's a nuanced distinction that sets them apart. </p>
<p>While a subscriber is someone who essentially subscribes to a service, product, or ongoing utility, a member is someone who belongs to a community. They're both critical aspects of your ecosystem but serve different purposes.</p>
<p>With Aspen's cutting-edge features, you have the tools to blur the lines between these categories effectively. From multi-layered eligibility requirements to tier-based utility options, Aspen allows you to offer your community more than just a transactional relationship. Aspen makes it easy for subscribers to become involved members of your community, providing them with various pathways to engage more deeply with your content and with each other.</p>
<p>Moreover, Aspen's tools for data ownership and royalty collection ensure that you remain in full control, allowing you to optimize your membership program while maintaining a keen understanding of your community's needs and preferences.</p>
<p>In the end, how you define membership in your community is truly up to you. Aspen gives you the technological prowess to define it on your terms, whether that's through royalty payments, on-chain terms and conditions, or pricing strategies that go beyond traditional models.</p>
<p>So as you navigate the intricacies of membership and subscription in the Web3 era, remember that it all boils down to what membership means to you and how you choose to build and sustain that community. With Aspen, you've got a partner that provides the flexibility and options to make your vision a reality.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


A Guide for Creators

Defining The Difference Between Members and Subscribers in Web3

## **Create a Membership Program in 4 Simple Steps with Aspen**

In the dynamic world of Web3, every project essentially serves as a membership program. A single purchase isn't just a transaction; it's an entry ticket granting access to a community and its myriad utilities. This is why Aspen is committed to offering Web3 creators the simplest and most effective tools to take their membership programs to the next level.

Our platform comes with better eligibility requirements, superior utility options, and flexible pricing schemes. This way, you can enjoy the time and financial stability to focus on what you do best: creating and innovating.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **Step 1: Import Smart Contract**

**No Smart Contract? No Problem, Mint a New One With Aspen**

Smart contracts are the backbone of Web3 projects, automating the terms and conditions of any membership program. If you don't already have one, Aspen can easily help you mint a new smart contract. This serves as the bedrock of your project, facilitating automated actions like payment collections and membership access.

### **Step 2: Set Up Membership**

**Define Eligibility Requirements and Utility or Rewards**

Here's where you can let your creativity run wild. Use Aspen's robust platform to set up nuanced eligibility requirements for your community. Want to limit access based on NFT holdings? No problem.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

Require royalties to be paid for premium content? Easily done. You can also set conditions like subscription payments, activation fees, or even something as simple as email verification.

But eligibility is just the start. Decide what benefits or utilities your community members will have access to. Whether that's exclusive content, product discounts, or early access to your new projects, the sky's the limit.

### **Step 3: Collect Revenue**

**Secure Your Royalties, Subscription Payments, and Activation Fees**

Sustainability is key in any community. Aspen facilitates multiple avenues for you to collect revenue. From royalties on secondary sales and subscription payments for ongoing utilities to one-time activation fees for new members, every revenue stream is a building block toward a more sustainable community.

### **Step 4: Track Activity**

**Know What Your Community Loves to Re-Engage and Delight**

Once your membership program is up and running, it's crucial to know how it's performing. Aspen offers analytics tools to help you understand your community's preferences, interactions, and behaviors. This valuable information allows you to refine your offerings, ensuring that you not only engage but also delight your community over time.

Aspen's creator-first membership platform is designed to put you in control. It's built from our core belief in creator rights—the right to be paid fairly, to protect your intellectual property, and to be the master of your own business. With Aspen, creating a membership program is no longer a complex chore. Instead, it's a straightforward process that allows you to build and sustain your community effectively.

So take the first step today. With Aspen by your side, you're not just another creator—you're a community builder, a curator of culture, and a facilitator of meaningful connections. And in the Web3 world, that's the most valuable asset you can have.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Create a Membership Program in 4 Simple Steps with Aspen</strong></h2>
<p>In the dynamic world of Web3, every project essentially serves as a membership program. A single purchase isn't just a transaction; it's an entry ticket granting access to a community and its myriad utilities. This is why Aspen is committed to offering Web3 creators the simplest and most effective tools to take their membership programs to the next level.</p>
<p>Our platform comes with better eligibility requirements, superior utility options, and flexible pricing schemes. This way, you can enjoy the time and financial stability to focus on what you do best: creating and innovating.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>Step 1: Import Smart Contract</strong></h3>
<p><strong>No Smart Contract? No Problem, Mint a New One With Aspen</strong></p>
<p>Smart contracts are the backbone of Web3 projects, automating the terms and conditions of any membership program. If you don't already have one, Aspen can easily help you mint a new smart contract. This serves as the bedrock of your project, facilitating automated actions like payment collections and membership access.</p>
<h3><strong>Step 2: Set Up Membership</strong></h3>
<p><strong>Define Eligibility Requirements and Utility or Rewards</strong></p>
<p>Here's where you can let your creativity run wild. Use Aspen's robust platform to set up nuanced eligibility requirements for your community. Want to limit access based on NFT holdings? No problem.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<p>Require royalties to be paid for premium content? Easily done. You can also set conditions like subscription payments, activation fees, or even something as simple as email verification.</p>
<p>But eligibility is just the start. Decide what benefits or utilities your community members will have access to. Whether that's exclusive content, product discounts, or early access to your new projects, the sky's the limit.</p>
<h3><strong>Step 3: Collect Revenue</strong></h3>
<p><strong>Secure Your Royalties, Subscription Payments, and Activation Fees</strong></p>
<p>Sustainability is key in any community. Aspen facilitates multiple avenues for you to collect revenue. From royalties on secondary sales and subscription payments for ongoing utilities to one-time activation fees for new members, every revenue stream is a building block toward a more sustainable community.</p>
<h3><strong>Step 4: Track Activity</strong></h3>
<p><strong>Know What Your Community Loves to Re-Engage and Delight</strong></p>
<p>Once your membership program is up and running, it's crucial to know how it's performing. Aspen offers analytics tools to help you understand your community's preferences, interactions, and behaviors. This valuable information allows you to refine your offerings, ensuring that you not only engage but also delight your community over time.</p>
<p>Aspen's creator-first membership platform is designed to put you in control. It's built from our core belief in creator rights—the right to be paid fairly, to protect your intellectual property, and to be the master of your own business. With Aspen, creating a membership program is no longer a complex chore. Instead, it's a straightforward process that allows you to build and sustain your community effectively.</p>
<p>So take the first step today. With Aspen by your side, you're not just another creator—you're a community builder, a curator of culture, and a facilitator of meaningful connections. And in the Web3 world, that's the most valuable asset you can have.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


with Aspen

Create a Membership Program in 4 Simple Steps 

## **Your Platform for Membership Programs Royalties Guaranteed**

Aspen offers a much-needed solution to the current web3 marketplace dilemma by putting control of royalties, minting, subscriptions and utility-gated access back in Creator’s hands.

Today we announced to the world the formal launch of Aspen, our pioneering web3 membership platform with the power to bridge the gap between creators and their communities. Seeking to redefine the foundation of the creator economy, Aspen delivers a robust suite of intuitive tools to craft and manage bespoke membership programs that drive community value and creator revenue. These tools include essentials for royalties, minting, membership subscriptions and utility access.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

Our tools’ proven track record of success stories presents endless possibilities for a restorative and progressive creator economy by providing proactive, consistent, long-term solutions for creators to generate revenue during a time of major shifts within the market.&nbsp;

“We at Monax Labs are thrilled to announce Aspen,” says **Casey Kuhlman,&nbsp; CEO of Monax Labs**. “It’s been our vision to create a decentralized future that puts creator rights first. In building this platform with the creator in mind, we want to help businesses of all sizes have the support systems they need to succeed, so that the web3 market can flourish.”

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

Since our initial soft launch 6 months ago, we have worked directly with creators and projects to reclaim royalties and revenue that would otherwise be lost. One exemplary success story is that of **Consortium Key**, a collection that unlocks&nbsp; tools to maximize trading efficiency.&nbsp;

We worked alongside Consortium Key to come up with a solution to an unstable business model resulting in a 95% decrease in their revenue. Within the first month of implementing the new program — powered by Aspen’s tools — Consortium Key reached their initial revenue goal, more than doubling the amount of subscriptions.&nbsp;

In addition, current stats show that 90% of Consortium Key’s holders have paid their royalties (an increase of 80% since April 2023 when only 10% had been paid) and since February 2023, there’s been a 75% increase of holders who have paid a subscription.&nbsp; This turnaround not only saved the project from potential deterioration, but enabled them to regain revenues totalling about 60% of cash flow breakeven.&nbsp;

By the second month, Consortium Key had reached cash flow breakeven on subscription revenue alone and were able to begin replenishing their reserves that had dwindled due to the unexpected optional royalties model that marketplaces implemented.&nbsp; Ultimately, Aspen helped the creators&nbsp; turn a financial crisis into a tremendous opportunity, increasing membership revenue, while providing a powerful trading experience for their users.

“We believe Aspen holds the keys that can unlock a hall of doors for collecting revenue, while also harnessing the keys that protect a creator’s intellectual property,” says **Christina Giannakou, Chief Creative Officer of Monax Labs** who has been leading the development of Aspen. “The concept of Aspen was born out of an unwavering commitment to creator rights. We want to empower creators to unlock recurring revenue, shield their intellectual property, and commandeer their own enterprises. Aspen is a solution that addresses the problems facing web3 creators today, but the tools can also solve some of the challenges Hollywood and the entertainment industry at large are facing in this next chapter of technology.”

From ideation to implementation, creators wield unbridled autonomy with Aspen, weaving narratives and forging connections in a space they truly own. For a deeper look into Aspen's transformative approach to the creator economy, <a target="_blank" rel="noopener" href="https://app.aspenft.io/">visit our platform</a>.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Your Platform for Membership Programs Royalties Guaranteed</strong></h2>
<p>Aspen offers a much-needed solution to the current web3 marketplace dilemma by putting control of royalties, minting, subscriptions and utility-gated access back in Creator’s hands.</p>
<p>Today we announced to the world the formal launch of Aspen, our pioneering web3 membership platform with the power to bridge the gap between creators and their communities. Seeking to redefine the foundation of the creator economy, Aspen delivers a robust suite of intuitive tools to craft and manage bespoke membership programs that drive community value and creator revenue. These tools include essentials for royalties, minting, membership subscriptions and utility access.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>Our tools’ proven track record of success stories presents endless possibilities for a restorative and progressive creator economy by providing proactive, consistent, long-term solutions for creators to generate revenue during a time of major shifts within the market. </p>
<p>“We at Monax Labs are thrilled to announce Aspen,” says <strong>Casey Kuhlman,  CEO of Monax Labs</strong>. “It’s been our vision to create a decentralized future that puts creator rights first. In building this platform with the creator in mind, we want to help businesses of all sizes have the support systems they need to succeed, so that the web3 market can flourish.”</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<p>Since our initial soft launch 6 months ago, we have worked directly with creators and projects to reclaim royalties and revenue that would otherwise be lost. One exemplary success story is that of <strong>Consortium Key</strong>, a collection that unlocks  tools to maximize trading efficiency. </p>
<p>We worked alongside Consortium Key to come up with a solution to an unstable business model resulting in a 95% decrease in their revenue. Within the first month of implementing the new program — powered by Aspen’s tools — Consortium Key reached their initial revenue goal, more than doubling the amount of subscriptions. </p>
<p>In addition, current stats show that 90% of Consortium Key’s holders have paid their royalties (an increase of 80% since April 2023 when only 10% had been paid) and since February 2023, there’s been a 75% increase of holders who have paid a subscription.  This turnaround not only saved the project from potential deterioration, but enabled them to regain revenues totalling about 60% of cash flow breakeven. </p>
<p>By the second month, Consortium Key had reached cash flow breakeven on subscription revenue alone and were able to begin replenishing their reserves that had dwindled due to the unexpected optional royalties model that marketplaces implemented.  Ultimately, Aspen helped the creators  turn a financial crisis into a tremendous opportunity, increasing membership revenue, while providing a powerful trading experience for their users.</p>
<p>“We believe Aspen holds the keys that can unlock a hall of doors for collecting revenue, while also harnessing the keys that protect a creator’s intellectual property,” says <strong>Christina Giannakou, Chief Creative Officer of Monax Labs</strong> who has been leading the development of Aspen. “The concept of Aspen was born out of an unwavering commitment to creator rights. We want to empower creators to unlock recurring revenue, shield their intellectual property, and commandeer their own enterprises. Aspen is a solution that addresses the problems facing web3 creators today, but the tools can also solve some of the challenges Hollywood and the entertainment industry at large are facing in this next chapter of technology.”</p>
<p>From ideation to implementation, creators wield unbridled autonomy with Aspen, weaving narratives and forging connections in a space they truly own. For a deeper look into Aspen's transformative approach to the creator economy, <a target="_blank" rel="noopener" href="https://app.aspenft.io/">visit our platform</a>.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Royalties Guaranteed

Your Platform for Membership Programs

## **Turning Collectors into Subscribers: Harnessing the Future of Web3 Revenue Streams**

In a digital age powered by NFTs acquired via one-off purchases, the allure of a consistent subscription model often goes overlooked. But here’s the catch: amidst the throbbing heart of the creator economy, one-time collectors have a potential evolution: from being occasional admirers to becoming your most loyal subscribers.

### **Why Subscriptions? A Look at the Numbers:**

We're standing on the precipice of a monumental shift. By 2025, the subscription economy is slated to burgeon into a [<u>$1.5 trillion market</u>](https://www.subscriptionflow.com/2023/01/5-interesting-recent-statistics-on-the-subscription-business-model/). But this growth isn’t merely about numbers; it’s about the behavior behind them. Subscription brands witnessed a growth of their customer base by a staggering [<u>31% in 2021.&nbsp;</u>](https://www.subscriptionflow.com/2023/01/5-interesting-recent-statistics-on-the-subscription-business-model/)

The underlying message? Consumers are shifting from sporadic purchasing to more sustained engagements. They want more – not just products or services, but experiences. Indeed, [<u>80% of consumers lean towards businesses that serve them a personalized experience.</u>](https://www.subscriptionflow.com/2023/01/5-interesting-recent-statistics-on-the-subscription-business-model/)

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **The Path Already Paved: Patreon, Substack, and the Creator Economy**

Our Royalty Paybacks feature streamlines the royalty payment process, making it easier for Collectors to support their favorite Creators. By simplifying the payment process, we encourage Collectors to acquire more NFTs from the creators they love, boosting the Creators' income and allowing them to focus on producing high-quality content. Additionally, the transparent payment system fosters trust and loyalty between Creators and their fans, further expanding your brand or project reach.

### **Royalty Appeals: Fair and Transparent Resolution**

Long before Web3 redefined digital interactions, platforms like Patreon and Substack emerged as beacons in the creator economy. These platforms weren't merely about transactions; they championed the very essence of ongoing relationships between creators and their communities.

Patreon turned fans into patrons, fostering a space where support wasn't just monetary but emotional and ideological. Creators offered exclusive behind-the-scenes content, personal interactions, and more, in return for the direct backing of their audience.&nbsp;

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

Meanwhile, Substack reinvented the way we consumed written content, allowing writers to be supported directly by readers who valued their work. It wasn't just about buying an article; it was about investing in a voice, a perspective, a consistent stream of thoughts.

These platforms underscored a vital lesson: people are willing to pay for consistent value. But as powerful as these tools are, they operate largely in a Web2 context.

Enter Web3. It's not just a technological advancement but an evolution of thought. For creators in the Web3 space, the opportunity isn't just to replicate the Patreon or Substack model but to transcend it. The decentralized nature of Web3 equips creators with tools to forge deeper, more transparent, and more interactive relationships with their communities.

So, while collectors may buy an NFT or a one-off digital asset today, they're potential subscribers tomorrow. They're individuals who can be part of an ever-thriving ecosystem where they not only benefit from the creator's work but actively participate in the creator's journey.

Now, let's delve into how Aspen is catering to this evolution.

### **Aspen’s Tools: Making Subscriptions Seamless**

For creators, the transition from collector to subscriber is about crafting and offering unparalleled value consistently. That's where Aspen's Subscription tools acts as a game changer:

* Incentives through Discounts: Who doesn’t love a good deal? Aspen empowers creators to roll out personalized discounts and coupons, making subscription offers impossible to resist. It’s not just about saving a few dollars; it’s about feeling valued.
* Data-driven Decision Making: Understand your audience. Aspen’s insightful reporting tools ensure you’re always in the know, enabling creators to make informed decisions about what to gate behind subscriptions and how to optimize the membership experience.
* Legal Clarity: Setting clear terms of engagement ensures both you and your subscriber are on the same page. Aspen’s Legal Plugin demystifies the often-confusing world of rights and responsibilities, giving both creators and subscribers peace of mind.

### **Real-world Magic: Consortium Key's Success**

Take a leaf from [<u>Consortium Key’s book</u>](https://aspenft.io/blog/consortium-key-exceeds-revenue-forecasts). For a monthly 0.069 ETH, CK provided ongoing utility which turned subscribers into super-users, granting them access to high-value bots, tailored to individual preferences. This move wasn’t just about providing a service; it was about embedding users into their ecosystem, making the subscription not just valuable but indispensable. And where did this all happen? Right at <a target="_blank" rel="noopener" href="https://app.aspenft.io/consortium-key">Consortium Key's Storefront</a> on Aspen.

### **Crafting the Subscription Experience**

Navigating the digital terrain, the leap from collector to subscriber is transformative. It's about taking a momentary spark of interest and fanning it into a flame of enduring commitment. This isn't just about transactions; it's about building relationships, where value isn't just exchanged—it's enriched.

At the core, it's about consistently delivering unparalleled value, forging genuine connections, and designing experiences that aren't just consumed but cherished. In this bustling digital marketplace, it's essential to be distinctive and resonate deeply with the audience's desires.

However, beyond the spotlight is the symbiotic relationship between the creator and the subscriber. Both play pivotal roles in this dynamic. Creators weave narratives, insights, and offerings that captivate, while subscribers offer commitment, trust, and invaluable feedback. This mutual balance ensures an ecosystem where both creator and subscriber thrive, prospering from the unique value each brings to the table.

With tools and insights from Aspen, creators have the opportunity to cultivate this relationship, ensuring that collectors aren't just passive participants but actively engaged members of a shared journey.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Turning Collectors into Subscribers: Harnessing the Future of Web3 Revenue Streams</strong></h2>
<p>In a digital age powered by NFTs acquired via one-off purchases, the allure of a consistent subscription model often goes overlooked. But here’s the catch: amidst the throbbing heart of the creator economy, one-time collectors have a potential evolution: from being occasional admirers to becoming your most loyal subscribers.</p>
<h3><strong>Why Subscriptions? A Look at the Numbers:</strong></h3>
<p>We're standing on the precipice of a monumental shift. By 2025, the subscription economy is slated to burgeon into a <a href="https://www.subscriptionflow.com/2023/01/5-interesting-recent-statistics-on-the-subscription-business-model/"><u>$1.5 trillion market</u></a>. But this growth isn’t merely about numbers; it’s about the behavior behind them. Subscription brands witnessed a growth of their customer base by a staggering <a href="https://www.subscriptionflow.com/2023/01/5-interesting-recent-statistics-on-the-subscription-business-model/"><u>31% in 2021. </u></a></p>
<p>The underlying message? Consumers are shifting from sporadic purchasing to more sustained engagements. They want more – not just products or services, but experiences. Indeed, <a href="https://www.subscriptionflow.com/2023/01/5-interesting-recent-statistics-on-the-subscription-business-model/"><u>80% of consumers lean towards businesses that serve them a personalized experience.</u></a></p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>The Path Already Paved: Patreon, Substack, and the Creator Economy</strong></h3>
<p>Our Royalty Paybacks feature streamlines the royalty payment process, making it easier for Collectors to support their favorite Creators. By simplifying the payment process, we encourage Collectors to acquire more NFTs from the creators they love, boosting the Creators' income and allowing them to focus on producing high-quality content. Additionally, the transparent payment system fosters trust and loyalty between Creators and their fans, further expanding your brand or project reach.</p>
<h3><strong>Royalty Appeals: Fair and Transparent Resolution</strong></h3>
<p>Long before Web3 redefined digital interactions, platforms like Patreon and Substack emerged as beacons in the creator economy. These platforms weren't merely about transactions; they championed the very essence of ongoing relationships between creators and their communities.</p>
<p>Patreon turned fans into patrons, fostering a space where support wasn't just monetary but emotional and ideological. Creators offered exclusive behind-the-scenes content, personal interactions, and more, in return for the direct backing of their audience. </p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<p>Meanwhile, Substack reinvented the way we consumed written content, allowing writers to be supported directly by readers who valued their work. It wasn't just about buying an article; it was about investing in a voice, a perspective, a consistent stream of thoughts.</p>
<p>These platforms underscored a vital lesson: people are willing to pay for consistent value. But as powerful as these tools are, they operate largely in a Web2 context.</p>
<p>Enter Web3. It's not just a technological advancement but an evolution of thought. For creators in the Web3 space, the opportunity isn't just to replicate the Patreon or Substack model but to transcend it. The decentralized nature of Web3 equips creators with tools to forge deeper, more transparent, and more interactive relationships with their communities.</p>
<p>So, while collectors may buy an NFT or a one-off digital asset today, they're potential subscribers tomorrow. They're individuals who can be part of an ever-thriving ecosystem where they not only benefit from the creator's work but actively participate in the creator's journey.</p>
<p>Now, let's delve into how Aspen is catering to this evolution.</p>
<h3><strong>Aspen’s Tools: Making Subscriptions Seamless</strong></h3>
<p>For creators, the transition from collector to subscriber is about crafting and offering unparalleled value consistently. That's where Aspen's Subscription tools acts as a game changer:</p>
<ul>
<li>Incentives through Discounts: Who doesn’t love a good deal? Aspen empowers creators to roll out personalized discounts and coupons, making subscription offers impossible to resist. It’s not just about saving a few dollars; it’s about feeling valued.</li>
<li>Data-driven Decision Making: Understand your audience. Aspen’s insightful reporting tools ensure you’re always in the know, enabling creators to make informed decisions about what to gate behind subscriptions and how to optimize the membership experience.</li>
<li>Legal Clarity: Setting clear terms of engagement ensures both you and your subscriber are on the same page. Aspen’s Legal Plugin demystifies the often-confusing world of rights and responsibilities, giving both creators and subscribers peace of mind.</li>
</ul>
<h3><strong>Real-world Magic: Consortium Key's Success</strong></h3>
<p>Take a leaf from <a href="https://aspenft.io/blog/consortium-key-exceeds-revenue-forecasts"><u>Consortium Key’s book</u></a>. For a monthly 0.069 ETH, CK provided ongoing utility which turned subscribers into super-users, granting them access to high-value bots, tailored to individual preferences. This move wasn’t just about providing a service; it was about embedding users into their ecosystem, making the subscription not just valuable but indispensable. And where did this all happen? Right at <a target="_blank" rel="noopener" href="https://app.aspenft.io/consortium-key">Consortium Key's Storefront</a> on Aspen.</p>
<h3><strong>Crafting the Subscription Experience</strong></h3>
<p>Navigating the digital terrain, the leap from collector to subscriber is transformative. It's about taking a momentary spark of interest and fanning it into a flame of enduring commitment. This isn't just about transactions; it's about building relationships, where value isn't just exchanged—it's enriched.</p>
<p>At the core, it's about consistently delivering unparalleled value, forging genuine connections, and designing experiences that aren't just consumed but cherished. In this bustling digital marketplace, it's essential to be distinctive and resonate deeply with the audience's desires.</p>
<p>However, beyond the spotlight is the symbiotic relationship between the creator and the subscriber. Both play pivotal roles in this dynamic. Creators weave narratives, insights, and offerings that captivate, while subscribers offer commitment, trust, and invaluable feedback. This mutual balance ensures an ecosystem where both creator and subscriber thrive, prospering from the unique value each brings to the table.</p>
<p>With tools and insights from Aspen, creators have the opportunity to cultivate this relationship, ensuring that collectors aren't just passive participants but actively engaged members of a shared journey.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Harnessing the Future of Web3 Revenue Streams

Turning Collectors into Subscribers

## **8 Collector Retention Strategies to Drive Community Growth: Beyond Web3, It's All About Genuine Connection**

We live in a world swamped with marketing jargon, where "collector retention" might seem like a sophisticated buzzword, exclusive to web3, e-commerce, or brand experts. But the reality is refreshingly straightforward: collector retention is about understanding, engaging, and caring for your community across all spheres of marketing.

Here's a different look at retention, one that doesn't get lost in the technicalities but builds real connections with real people.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors1@3x.png" /></a>

## **1\. Speak Their Language, Literally**

Example: Duolingo leveraging personalized content based on the user's learning journey.

![](/images/blog/blog3/image6.png)

The first step to connection is communication. Understand your collectors' unique values, interests, and experiences, and let your communication reflect that understanding. Whether in web3, retail, or content creation, knowing your audience is key.

Get Started By: Identifying the demographic and cultural nuances of your audience and tailor your content so that it speaks directly to them.

Impact: Businesses that provide personalized experiences drive a 6-10% revenue growth compared to those that don't (source: <a target="_blank" rel="noopener" href="https://www.bcg.com/publications/2017/retail-marketing-sales-profiting-personalization">BCG</a>).

## **2\. Personalize the Experience Across Channels**

Example: Netflix's personalized recommendations

![](/images/blog/blog3/image7.png)

Highlight the distinctive value your collectors receive — bonus points if you can incorporate what you’ve learned from above and do this in a way that feels familiar to your audience. What sets you apart? Regularly point to the benefits, exclusivity, or insight collectors or subscribers gain by sticking around. The best part? It's applicable across all types of marketing – from web3 to traditional commerce.

Get Started By: Clearly communicating the unique value or advantage of your offering across all digital touch points.

Impact: Personalized marketing increases customer engagement rates by 20% (source: <a target="_blank" rel="noopener" href="https://www.mckinsey.com/industries/retail/our-insights/personalizing-the-customer-experience-driving-differentiation-in-retail">McKinsey</a>).

## **3\. Encourage Participation and Engagement**

Example: LEGO's Ideas platform where fans submit their designs.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors2@3x.png" /></a></p>

Engagement isn't a one-way street. It's an ongoing conversation that fosters a sense of belonging. Encourage your community to voice opinions, ask questions, or share ideas, regardless of your marketing platform.

Get Started By: Creating an online forum or social media group where collectors can engage, share ideas, and participate.

Impact: Community engagement leads to a 25% increase in revenue (source: <a target="_blank" rel="noopener" href="https://influitive.com/wp-content/uploads/2022/02/2022-State-of-Customer-Marketing-Report-Influitive-1.pdf">Influitive</a>).

![](/images/blog/blog3/image2.png)

## **4\. Keep Things Fresh and Exciting**

Example: Coca-Cola's changing flavors and unique collaborations.

![](/images/blog/blog3/image8.png)

In a fast-paced world, monotony is the enemy of engagement. Surprise your collectors with fresh content, offers, or experiences. Keep them engaged, whether through digital marketing efforts, web3 perks, or even IRL collaborations.

Get Started By: Regularly updating offerings and maintaining a consistent cadence of meaningful announcements — but be careful not to manufacture excitement where there may not be real value, your community will catch on!

Impact: Keeping things fresh and exciting can increase customer retention by up to 5%, leading to profit growth of 25-95% (source: <a target="_blank" rel="noopener" href="https://smallbiztrends.com/2014/09/increase-in-customer-retention-increases-profits.html">Bain &amp; Company</a>).

### **5\. Transparency is Key**

Example: Patagonia's Footprint Chronicles tracking the impact of their products.

![](/images/blog/blog3/image1.png)

Build trust by being open and transparent. Share your processes, decisions, and future directions. Transparency fosters loyalty, no matter your industry.

Get Started By: Openly sharing your processes and decision-making criteria, even if it's a work in progress.

Impact: 94% of consumers are likely to show loyalty to a brand that offers complete transparency (source: <a target="_blank" rel="noopener" href="https://www.nbcnews.com/business/consumer/consumers-prefer-honest-brands-are-willing-pay-extra-them-n644916">Label Insight</a>).

## **6\. Recognize and Reward Loyalty**

Example: Starbucks' Rewards program

![](/images/blog/blog3/image4.png)

Make your collectors feel special by recognizing their loyalty with rewards, special offers, or simple thank you messages. It's a universal principle in marketing that fosters long-term relationships.

Get Started By: Implementing a simple reward system to incentivize collector loyalty.

Impact: Loyal customers are 5 times more likely to repurchase and can be worth up to 10 times the value of their initial purchase (source: <a target="_blank" rel="noopener" href="https://www.experian.com/blogs/insights/2018/06/customer-loyalty-using-data-to-keep-the-love-alive/">White House Office of Consumer Affairs</a>).

## **7\. Embrace Feedback, and Act on It**

Example: Adobe's active forums for product improvement based on user feedback

![](/images/blog/blog3/image3.png)

Feedback is a goldmine of improvement and growth. Listen to it and act on it. Make your community feel valued and heard, whether about your product, the platforms you’re using or their community experience.

Get Started By: Encouraging and actively seeking feedback, and then showing how that feedback is being used.

Impact: Companies that act on feedback see a 14.6% lower customer churn rate (source: <a target="_blank" rel="noopener" href="https://www.capterra.com/resources/use-reviews-to-improve-customer-retention/">Capterra</a>).

## **8\. Tell a Compelling Story**

Example: TOMS shoes and their "One for One" model

![](/images/blog/blog3/image5.jpg)

People connect with stories, dreams, and ideals. Craft a narrative that resonates with your community, creating a common thread that binds them together across all marketing domains.

Get Started By: Crafting a relatable story that aligns with your brand and communicates your mission clearly.

Impact: Brands that tell a compelling story can increase the value of a product or service by over 20 times (source: <a target="_blank" rel="noopener" href="https://www.customerthermometer.com/consumers-connecting-with-companies/">Customer Thermometer</a>).

Collector retention isn't a concept confined to a single domain like web3 or e-commerce. It's a universal strategy built on genuine understanding, trust, and engagement.

At Aspen, we believe in making connections that matter, irrespective of the platform or industry. It's about creating a meaningful relationship with your community, nurturing it, and watching it grow.

Join us in shifting the focus from mere transactions to building lasting connections. The principles are simple, their impact profound. Here's to a more connected, responsive, and thriving community, no matter where you find it.

Ready to get started? Explore Aspen and begin customizing your collector experience today!

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors3@3x.png" /></a>

<h2><strong>8 Collector Retention Strategies to Drive Community Growth: Beyond Web3, It's All About Genuine Connection</strong></h2>
<p>We live in a world swamped with marketing jargon, where &quot;collector retention&quot; might seem like a sophisticated buzzword, exclusive to web3, e-commerce, or brand experts. But the reality is refreshingly straightforward: collector retention is about understanding, engaging, and caring for your community across all spheres of marketing.</p>
<p>Here's a different look at retention, one that doesn't get lost in the technicalities but builds real connections with real people.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors1@3x.png" /></a></p>
<h2><strong>1. Speak Their Language, Literally</strong></h2>
<p>Example: Duolingo leveraging personalized content based on the user's learning journey.</p>
<p><img src="/images/blog/blog3/image6.png" alt=""></p>
<p>The first step to connection is communication. Understand your collectors' unique values, interests, and experiences, and let your communication reflect that understanding. Whether in web3, retail, or content creation, knowing your audience is key.</p>
<p>Get Started By: Identifying the demographic and cultural nuances of your audience and tailor your content so that it speaks directly to them.</p>
<p>Impact: Businesses that provide personalized experiences drive a 6-10% revenue growth compared to those that don't (source: <a target="_blank" rel="noopener" href="https://www.bcg.com/publications/2017/retail-marketing-sales-profiting-personalization">BCG</a>).</p>
<h2><strong>2. Personalize the Experience Across Channels</strong></h2>
<p>Example: Netflix's personalized recommendations</p>
<p><img src="/images/blog/blog3/image7.png" alt=""></p>
<p>Highlight the distinctive value your collectors receive — bonus points if you can incorporate what you’ve learned from above and do this in a way that feels familiar to your audience. What sets you apart? Regularly point to the benefits, exclusivity, or insight collectors or subscribers gain by sticking around. The best part? It's applicable across all types of marketing – from web3 to traditional commerce.</p>
<p>Get Started By: Clearly communicating the unique value or advantage of your offering across all digital touch points.</p>
<p>Impact: Personalized marketing increases customer engagement rates by 20% (source: <a target="_blank" rel="noopener" href="https://www.mckinsey.com/industries/retail/our-insights/personalizing-the-customer-experience-driving-differentiation-in-retail">McKinsey</a>).</p>
<h2><strong>3. Encourage Participation and Engagement</strong></h2>
<p>Example: LEGO's Ideas platform where fans submit their designs.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors2@3x.png" /></a></p>
<p>Engagement isn't a one-way street. It's an ongoing conversation that fosters a sense of belonging. Encourage your community to voice opinions, ask questions, or share ideas, regardless of your marketing platform.</p>
<p>Get Started By: Creating an online forum or social media group where collectors can engage, share ideas, and participate.</p>
<p>Impact: Community engagement leads to a 25% increase in revenue (source: <a target="_blank" rel="noopener" href="https://influitive.com/wp-content/uploads/2022/02/2022-State-of-Customer-Marketing-Report-Influitive-1.pdf">Influitive</a>).</p>
<p><img src="/images/blog/blog3/image2.png" alt=""></p>
<h2><strong>4. Keep Things Fresh and Exciting</strong></h2>
<p>Example: Coca-Cola's changing flavors and unique collaborations.</p>
<p><img src="/images/blog/blog3/image8.png" alt=""></p>
<p>In a fast-paced world, monotony is the enemy of engagement. Surprise your collectors with fresh content, offers, or experiences. Keep them engaged, whether through digital marketing efforts, web3 perks, or even IRL collaborations.</p>
<p>Get Started By: Regularly updating offerings and maintaining a consistent cadence of meaningful announcements — but be careful not to manufacture excitement where there may not be real value, your community will catch on!</p>
<p>Impact: Keeping things fresh and exciting can increase customer retention by up to 5%, leading to profit growth of 25-95% (source: <a target="_blank" rel="noopener" href="https://smallbiztrends.com/2014/09/increase-in-customer-retention-increases-profits.html">Bain &amp; Company</a>).</p>
<h3><strong>5. Transparency is Key</strong></h3>
<p>Example: Patagonia's Footprint Chronicles tracking the impact of their products.</p>
<p><img src="/images/blog/blog3/image1.png" alt=""></p>
<p>Build trust by being open and transparent. Share your processes, decisions, and future directions. Transparency fosters loyalty, no matter your industry.</p>
<p>Get Started By: Openly sharing your processes and decision-making criteria, even if it's a work in progress.</p>
<p>Impact: 94% of consumers are likely to show loyalty to a brand that offers complete transparency (source: <a target="_blank" rel="noopener" href="https://www.nbcnews.com/business/consumer/consumers-prefer-honest-brands-are-willing-pay-extra-them-n644916">Label Insight</a>).</p>
<h2><strong>6. Recognize and Reward Loyalty</strong></h2>
<p>Example: Starbucks' Rewards program</p>
<p><img src="/images/blog/blog3/image4.png" alt=""></p>
<p>Make your collectors feel special by recognizing their loyalty with rewards, special offers, or simple thank you messages. It's a universal principle in marketing that fosters long-term relationships.</p>
<p>Get Started By: Implementing a simple reward system to incentivize collector loyalty.</p>
<p>Impact: Loyal customers are 5 times more likely to repurchase and can be worth up to 10 times the value of their initial purchase (source: <a target="_blank" rel="noopener" href="https://www.experian.com/blogs/insights/2018/06/customer-loyalty-using-data-to-keep-the-love-alive/">White House Office of Consumer Affairs</a>).</p>
<h2><strong>7. Embrace Feedback, and Act on It</strong></h2>
<p>Example: Adobe's active forums for product improvement based on user feedback</p>
<p><img src="/images/blog/blog3/image3.png" alt=""></p>
<p>Feedback is a goldmine of improvement and growth. Listen to it and act on it. Make your community feel valued and heard, whether about your product, the platforms you’re using or their community experience.</p>
<p>Get Started By: Encouraging and actively seeking feedback, and then showing how that feedback is being used.</p>
<p>Impact: Companies that act on feedback see a 14.6% lower customer churn rate (source: <a target="_blank" rel="noopener" href="https://www.capterra.com/resources/use-reviews-to-improve-customer-retention/">Capterra</a>).</p>
<h2><strong>8. Tell a Compelling Story</strong></h2>
<p>Example: TOMS shoes and their &quot;One for One&quot; model</p>
<p><img src="/images/blog/blog3/image5.jpg" alt=""></p>
<p>People connect with stories, dreams, and ideals. Craft a narrative that resonates with your community, creating a common thread that binds them together across all marketing domains.</p>
<p>Get Started By: Crafting a relatable story that aligns with your brand and communicates your mission clearly.</p>
<p>Impact: Brands that tell a compelling story can increase the value of a product or service by over 20 times (source: <a target="_blank" rel="noopener" href="https://www.customerthermometer.com/consumers-connecting-with-companies/">Customer Thermometer</a>).</p>
<p>Collector retention isn't a concept confined to a single domain like web3 or e-commerce. It's a universal strategy built on genuine understanding, trust, and engagement.</p>
<p>At Aspen, we believe in making connections that matter, irrespective of the platform or industry. It's about creating a meaningful relationship with your community, nurturing it, and watching it grow.</p>
<p>Join us in shifting the focus from mere transactions to building lasting connections. The principles are simple, their impact profound. Here's to a more connected, responsive, and thriving community, no matter where you find it.</p>
<p>Ready to get started? Explore Aspen and begin customizing your collector experience today!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors3@3x.png" /></a></p>


Beyond Web3, It's All About Genuine Connection

8 Collector Retention Strategies to Drive Community Growth

## **Why Minting Multiple Collections is a Bad Idea for Content Entrepreneurs**

From gamers to digital artists, musicians to chefs, a new breed of creator has emerged: the content entrepreneur. The world of content creation has evolved from a mere hobby to a transformative force in our cultural and economic landscapes. Today, the creator economy is valued at approximately $100 billion globally, with an estimated 50 million individuals identifying as creatives, either working independently or within the growing ecosystem of startups.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a>

### **The Struggle for Fair Compensation**

However, the path to success in the creator economy is not without its challenges. Despite talent and hard work, many creators find themselves grappling with inadequate compensation. The average income for a full-time creator in the United States falls below $50,000 making it difficult for many to cover food, rent and living expenses. The competitive nature of the industry and high operating costs mean that only a mere 4% of creators manage to earn a sustainable income from their content. According to a 2022 Linktree report, a staggering 46% of creators make less than $1,000 per year.

### **The High Costs and Diluted Focus**

Minting multiple collections comes with a range of costs and resource requirements that can significantly impact a creator's ability to scale to multiple collections. Here’s a look at the specific costs and their implications for content entrepreneurs:

#### **<u>Time and Effort</u>**

Each collection requires substantial time and effort to conceptualize, create, and curate. From brainstorming unique themes and designs to producing high-quality content, creators invest countless hours in bringing each collection to life.&nbsp;

Managing multiple collections multiplies the time and effort required, stretching the creator's resources thin. This can result in compromised quality, rushed production, and a diminished overall experience for collectors.

#### **<u>Financial Investment</u>**

Launching and maintaining NFT collections involve various financial investments. These can include upfront costs for artwork creation, graphic design, audio production, marketing, and platform fees for minting and hosting. Each collection necessitates a separate budget allocation, and scaling to multiple collections amplifies these financial commitments. Creators may find themselves burdened by increased expenses, impacting their profitability and ability to generate substantial revenue.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Claim-your-storefront2@3x.png" /></a></p>

#### **<u>Marketing and Promotion</u>**

Promoting and marketing collections are crucial for attracting collectors and generating sales. However, marketing efforts require additional expenses such as advertising, social media campaigns, influencers, and community engagement.&nbsp;

Managing multiple collections not only multiplies these marketing costs but also makes it challenging to allocate sufficient resources to effectively promote each collection. As a result, the reach and impact of marketing campaigns may be diluted, leading to reduced visibility and lower sales potential.

### **Ongoing Costs of Collection and Utility Maintenance**

Beyond the initial launch, ongoing collection and utility maintenance also impose additional costs on creators. These expenses may include:

#### **1\. Community Management:**

Maintaining an engaged and active community around each collection requires ongoing effort. Creators must dedicate time and resources to interact with their collectors, respond to inquiries, address concerns, and foster a sense of belonging. Managing multiple communities can be overwhelming, leading to reduced engagement and community satisfaction.

#### **2\. Technical Upkeep:**

Ensuring the seamless functioning of each collection's infrastructure and utilities requires continuous technical maintenance. This includes monitoring smart contracts, addressing technical issues, updating features, and integrating new functionalities. With multiple collections, the technical demands multiply, potentially stretching the creator's technical resources and expertise to their limits.

#### **3\. Content Refreshment:**

To sustain collector interest and ongoing demand, creators may need to regularly refresh their collections with new content, collaborations, or limited edition releases. However, managing multiple collections makes it challenging to consistently produce fresh and captivating content for each one. This can lead to stagnation, diminishing the overall appeal and desirability of the collections.

### **Fragmented Communities**

Building a vibrant and engaged community is essential for sustainable success in the creator economy. However, minting multiple collections can lead to fragmented and disconnected communities.&nbsp;

By spreading their audience across different collections, creators risk diluting the sense of belonging and engagement within each community. A scattered approach can undermine the development of a loyal and devoted fan base, hindering long-term growth and revenue potential, making it difficult to scale efficiently.&nbsp;

By prioritizing the unity of a single community, and focusing financial and personal investment in the growth of a single project, content entrepreneurs can cultivate stronger connections, maximize engagement, and create a more sustainable and prosperous ecosystem within the creator economy.

By embracing a focused approach and leveraging community-specific utility, creators can address the challenges mentioned earlier and overcome the limitations of minting multiple collections. The saved time, money, and resources from concentrating on a single theme or concept can be reinvested in nurturing a unified community, delivering high-quality experiences, and fostering deeper engagement.

Community fragmentation — a result of minting multiple collections — can lead to diluted connections and diminished engagement. However, by focusing on a single collection, creators can cultivate a stronger sense of belonging, encourage deeper engagement, and establish a more dedicated and loyal following. This unified community allows for more personalized and immersive experiences, which ultimately leads to increased collector satisfaction and higher potential for revenue generation.

Instead, those saved resources can be channeled into developing community-specific utility. Understanding the unique needs and desires of the community enables creators to design features, services, and digital goods that enhance the utility of their collection. This tailored approach reinforces the bond between creators and collectors, fostering a vibrant ecosystem where collectors feel valued and rewarded for their participation. The community-specific utility not only deepens the sense of engagement but also contributes to long-term sustainability and growth.

### **The Impact on Floor Price Across Collections**

There's another crucial aspect to consider when debating the strategy of minting multiple collections: the potential impact on the floor price of a creator's work.

In the world of NFTs, the 'floor price' refers to the lowest price at which a piece from an NFT collection is listed for sale on the market. The floor price is a critical indicator of a collection's perceived value. A well thought out and well-funded collection stands a better chance of retaining or even increasing its floor price over time, reflecting a strong demand and higher perceived value.

However, minting multiple collections, particularly those that haven't been well thought through or fail to offer anything new or innovative, can have a negative impact on the floor prices across all of a creator's work. With each new collection, the focus is divided further, potentially diluting the quality and uniqueness of each offering.

With every poorly planned or redundant collection, the overall perception of a creator's work may suffer, decreasing the perceived value and thus, the floor price. This is a significant risk, as a declining floor price can lead to lower earnings from sales and even impact the creator's reputation in the market.

Moreover, from the collector's perspective, too many collections from a single creator might lead to oversupply, reducing the rarity or uniqueness of individual pieces, and thereby lowering the demand and driving down the floor price. Instead, if creators focus their resources and creativity on a single collection, they can maintain a higher standard of quality and innovation. This strategy will not only help in preserving or increasing the floor price but also promote long-term engagement and loyalty among collectors.

It is essential to remember that in the creator economy, success is not merely about quantity but quality and uniqueness. By focusing on a singular vision, backed by tools like Aspen's Revenue Toolkits, creators can navigate the complex landscape of the creator economy and build a sustainable, rewarding career in the world of NFTs.

### **Like we said, minting multiple collections is a bad idea**

In the fast-growing creator economy, the struggle for fair compensation is real. Many creators find themselves grappling with inadequate income despite their talent and hard work.&nbsp; While minting multiple collections may seem attractive at first glance, it's crucial to understand the potential consequences, including diluted quality, fragmented communities, and most importantly, a lower floor price across collections. Focusing on a single, well-curated collection is often a more sustainable and profitable approach in the long term.

The high costs and diluted focus associated with managing multiple collections pose substantial challenges for content entrepreneurs. Time, financial investments, and marketing efforts are stretched thin, leading to compromised quality and reduced visibility. Ongoing maintenance and community management become overwhelming, hindering engagement and satisfaction. Additionally, fragmented communities can diminish the sense of belonging and hinder long-term growth.

However, there is a better approach.&nbsp;

By focusing on a single collection and leveraging community-specific utility powered by Aspen’s Revenue Tools, creators can overcome these challenges and unlock the full potential of their creative endeavors.&nbsp;

In a landscape where the average income for a full-time creator is less than $50,000, it's crucial to make strategic decisions that maximize revenue potential and engagement — not to mention saving time, money and resources where possible&nbsp;

By focusing on a singular vision, supported by an [<u>Aspen Storefront</u>](https://app.aspenft.io/), creators can stand out in the competitive creator economy, attract a loyal following, and start or scale new revenue streams to beat the statistics and establish a permanent home (and career!) in web3.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a>

<h2><strong>Why Minting Multiple Collections is a Bad Idea for Content Entrepreneurs</strong></h2>
<p>From gamers to digital artists, musicians to chefs, a new breed of creator has emerged: the content entrepreneur. The world of content creation has evolved from a mere hobby to a transformative force in our cultural and economic landscapes. Today, the creator economy is valued at approximately $100 billion globally, with an estimated 50 million individuals identifying as creatives, either working independently or within the growing ecosystem of startups.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a></p>
<h3><strong>The Struggle for Fair Compensation</strong></h3>
<p>However, the path to success in the creator economy is not without its challenges. Despite talent and hard work, many creators find themselves grappling with inadequate compensation. The average income for a full-time creator in the United States falls below $50,000 making it difficult for many to cover food, rent and living expenses. The competitive nature of the industry and high operating costs mean that only a mere 4% of creators manage to earn a sustainable income from their content. According to a 2022 Linktree report, a staggering 46% of creators make less than $1,000 per year.</p>
<h3><strong>The High Costs and Diluted Focus</strong></h3>
<p>Minting multiple collections comes with a range of costs and resource requirements that can significantly impact a creator's ability to scale to multiple collections. Here’s a look at the specific costs and their implications for content entrepreneurs:</p>
<h4><strong><u>Time and Effort</u></strong></h4>
<p>Each collection requires substantial time and effort to conceptualize, create, and curate. From brainstorming unique themes and designs to producing high-quality content, creators invest countless hours in bringing each collection to life. </p>
<p>Managing multiple collections multiplies the time and effort required, stretching the creator's resources thin. This can result in compromised quality, rushed production, and a diminished overall experience for collectors.</p>
<h4><strong><u>Financial Investment</u></strong></h4>
<p>Launching and maintaining NFT collections involve various financial investments. These can include upfront costs for artwork creation, graphic design, audio production, marketing, and platform fees for minting and hosting. Each collection necessitates a separate budget allocation, and scaling to multiple collections amplifies these financial commitments. Creators may find themselves burdened by increased expenses, impacting their profitability and ability to generate substantial revenue.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Claim-your-storefront2@3x.png" /></a></p>
<h4><strong><u>Marketing and Promotion</u></strong></h4>
<p>Promoting and marketing collections are crucial for attracting collectors and generating sales. However, marketing efforts require additional expenses such as advertising, social media campaigns, influencers, and community engagement. </p>
<p>Managing multiple collections not only multiplies these marketing costs but also makes it challenging to allocate sufficient resources to effectively promote each collection. As a result, the reach and impact of marketing campaigns may be diluted, leading to reduced visibility and lower sales potential.</p>
<h3><strong>Ongoing Costs of Collection and Utility Maintenance</strong></h3>
<p>Beyond the initial launch, ongoing collection and utility maintenance also impose additional costs on creators. These expenses may include:</p>
<h4><strong>1. Community Management:</strong></h4>
<p>Maintaining an engaged and active community around each collection requires ongoing effort. Creators must dedicate time and resources to interact with their collectors, respond to inquiries, address concerns, and foster a sense of belonging. Managing multiple communities can be overwhelming, leading to reduced engagement and community satisfaction.</p>
<h4><strong>2. Technical Upkeep:</strong></h4>
<p>Ensuring the seamless functioning of each collection's infrastructure and utilities requires continuous technical maintenance. This includes monitoring smart contracts, addressing technical issues, updating features, and integrating new functionalities. With multiple collections, the technical demands multiply, potentially stretching the creator's technical resources and expertise to their limits.</p>
<h4><strong>3. Content Refreshment:</strong></h4>
<p>To sustain collector interest and ongoing demand, creators may need to regularly refresh their collections with new content, collaborations, or limited edition releases. However, managing multiple collections makes it challenging to consistently produce fresh and captivating content for each one. This can lead to stagnation, diminishing the overall appeal and desirability of the collections.</p>
<h3><strong>Fragmented Communities</strong></h3>
<p>Building a vibrant and engaged community is essential for sustainable success in the creator economy. However, minting multiple collections can lead to fragmented and disconnected communities. </p>
<p>By spreading their audience across different collections, creators risk diluting the sense of belonging and engagement within each community. A scattered approach can undermine the development of a loyal and devoted fan base, hindering long-term growth and revenue potential, making it difficult to scale efficiently. </p>
<p>By prioritizing the unity of a single community, and focusing financial and personal investment in the growth of a single project, content entrepreneurs can cultivate stronger connections, maximize engagement, and create a more sustainable and prosperous ecosystem within the creator economy.</p>
<p>By embracing a focused approach and leveraging community-specific utility, creators can address the challenges mentioned earlier and overcome the limitations of minting multiple collections. The saved time, money, and resources from concentrating on a single theme or concept can be reinvested in nurturing a unified community, delivering high-quality experiences, and fostering deeper engagement.</p>
<p>Community fragmentation — a result of minting multiple collections — can lead to diluted connections and diminished engagement. However, by focusing on a single collection, creators can cultivate a stronger sense of belonging, encourage deeper engagement, and establish a more dedicated and loyal following. This unified community allows for more personalized and immersive experiences, which ultimately leads to increased collector satisfaction and higher potential for revenue generation.</p>
<p>Instead, those saved resources can be channeled into developing community-specific utility. Understanding the unique needs and desires of the community enables creators to design features, services, and digital goods that enhance the utility of their collection. This tailored approach reinforces the bond between creators and collectors, fostering a vibrant ecosystem where collectors feel valued and rewarded for their participation. The community-specific utility not only deepens the sense of engagement but also contributes to long-term sustainability and growth.</p>
<h3><strong>The Impact on Floor Price Across Collections</strong></h3>
<p>There's another crucial aspect to consider when debating the strategy of minting multiple collections: the potential impact on the floor price of a creator's work.</p>
<p>In the world of NFTs, the 'floor price' refers to the lowest price at which a piece from an NFT collection is listed for sale on the market. The floor price is a critical indicator of a collection's perceived value. A well thought out and well-funded collection stands a better chance of retaining or even increasing its floor price over time, reflecting a strong demand and higher perceived value.</p>
<p>However, minting multiple collections, particularly those that haven't been well thought through or fail to offer anything new or innovative, can have a negative impact on the floor prices across all of a creator's work. With each new collection, the focus is divided further, potentially diluting the quality and uniqueness of each offering.</p>
<p>With every poorly planned or redundant collection, the overall perception of a creator's work may suffer, decreasing the perceived value and thus, the floor price. This is a significant risk, as a declining floor price can lead to lower earnings from sales and even impact the creator's reputation in the market.</p>
<p>Moreover, from the collector's perspective, too many collections from a single creator might lead to oversupply, reducing the rarity or uniqueness of individual pieces, and thereby lowering the demand and driving down the floor price. Instead, if creators focus their resources and creativity on a single collection, they can maintain a higher standard of quality and innovation. This strategy will not only help in preserving or increasing the floor price but also promote long-term engagement and loyalty among collectors.</p>
<p>It is essential to remember that in the creator economy, success is not merely about quantity but quality and uniqueness. By focusing on a singular vision, backed by tools like Aspen's Revenue Toolkits, creators can navigate the complex landscape of the creator economy and build a sustainable, rewarding career in the world of NFTs.</p>
<h3><strong>Like we said, minting multiple collections is a bad idea</strong></h3>
<p>In the fast-growing creator economy, the struggle for fair compensation is real. Many creators find themselves grappling with inadequate income despite their talent and hard work.  While minting multiple collections may seem attractive at first glance, it's crucial to understand the potential consequences, including diluted quality, fragmented communities, and most importantly, a lower floor price across collections. Focusing on a single, well-curated collection is often a more sustainable and profitable approach in the long term.</p>
<p>The high costs and diluted focus associated with managing multiple collections pose substantial challenges for content entrepreneurs. Time, financial investments, and marketing efforts are stretched thin, leading to compromised quality and reduced visibility. Ongoing maintenance and community management become overwhelming, hindering engagement and satisfaction. Additionally, fragmented communities can diminish the sense of belonging and hinder long-term growth.</p>
<p>However, there is a better approach. </p>
<p>By focusing on a single collection and leveraging community-specific utility powered by Aspen’s Revenue Tools, creators can overcome these challenges and unlock the full potential of their creative endeavors. </p>
<p>In a landscape where the average income for a full-time creator is less than $50,000, it's crucial to make strategic decisions that maximize revenue potential and engagement — not to mention saving time, money and resources where possible </p>
<p>By focusing on a singular vision, supported by an <a href="https://app.aspenft.io/"><u>Aspen Storefront</u></a>, creators can stand out in the competitive creator economy, attract a loyal following, and start or scale new revenue streams to beat the statistics and establish a permanent home (and career!) in web3.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a></p>


Why Minting Multiple Collections is a Bad Idea for Content Entrepreneurs

## **Leveraging Aspen's Organizational Roles for Remote and Async Web3 Teams**

The world is becoming more connected than ever before, enabling teams to work remotely and asynchronously from different corners of the globe. As a part of this seismic shift in working dynamics, it’s critical to ensure that your team is equipped with the right tools to enable seamless collaboration and project management. Aspen's organizational roles offer a solution uniquely tailored for creators and web3 teams, providing a clear framework for distributed work.

### **Crafting the Ideal Remote Team**

Aspen empowers you to onboard your entire team smoothly. But beyond just getting everyone in the same digital space, it allows you to structure your team strategically by assigning organizational roles that suit each member's responsibilities. In an environment where team members might be working at different times and in different time zones, these roles can prove instrumental in ensuring a harmonious and efficient workflow.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

### **Finessing Flexibility with Organizational Roles**

Aspen's organizational roles cater to the nuanced needs of creators and their remote teams. With Aspen, you have the ability to grant view, edit, and admin rights, as we discussed in our [<u>previous post</u>](https://aspenft.io/blog/introducing-organizations). The flexible nature of these access rights ensures you can align each team member's access with their responsibilities, facilitating collaboration without compromising the security of your project.

### **Mastering Async with View Rights**

View rights are a perfect tool for teams working asynchronously. Stakeholders and advisors who might not be involved in day-to-day operations can keep themselves updated without impacting the project's flow. This is a crucial aspect of maintaining transparency and communication in an async setup, helping to avoid misunderstandings and align expectations.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>

### **Unlocking Creative Power with Edit Rights**

In a remote and asynchronous environment, creators need the flexibility to work in their own time zones and at their own pace. By assigning edit rights to team members, you provide them with the autonomy to make their contributions when they are most productive, without needing direct oversight. This is especially useful for developers, designers, and content creators who need to make changes to the project without constantly seeking approval.

### **Orchestrating Projects with Admin Rights**

The role of project managers and team leads become even more important in a remote and async setup, as they orchestrate the different moving parts to keep the project on track. Admin rights offer these key team members the tools they need to manage projects effectively, from adjusting permissions to making crucial decisions about the project's direction.

### **Effortless Transitions and Expanding Horizons**

The ability to move projects between organizations with ease or to hand-off contract ownership offers a new level of flexibility for remote web3 teams. This is particularly beneficial when transitioning work to external partners or new teams in different time zones. The potential for creators to diversify their income streams by building contracts for other organizations also opens up new opportunities in the expanding web3 landscape.

### **Charting the Course to Success with Aspen**

Aspen's organizational roles offer a roadmap to success for creators and web3 teams navigating the remote and async landscape. By understanding and utilizing these capabilities, you can harness the potential of each team member, empower them with the tools they need to excel, and accelerate the execution of your projects.

Now, it's time to take the next step. Import your collection and onboard your team onto Aspen today. Discover how these tailored organizational roles can bring out the best in your team, regardless of where they are or when they work.

Let Aspen be your ally in mastering the challenges of remote and async collaboration. Together, we can bring your ideas to life in the thriving web3 realm. Ready to get started?[<u> Import your collection and onboard your team onto Aspen now</u>](http://app.aspenft.io).

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2><strong>Leveraging Aspen's Organizational Roles for Remote and Async Web3 Teams</strong></h2>
<p>The world is becoming more connected than ever before, enabling teams to work remotely and asynchronously from different corners of the globe. As a part of this seismic shift in working dynamics, it’s critical to ensure that your team is equipped with the right tools to enable seamless collaboration and project management. Aspen's organizational roles offer a solution uniquely tailored for creators and web3 teams, providing a clear framework for distributed work.</p>
<h3><strong>Crafting the Ideal Remote Team</strong></h3>
<p>Aspen empowers you to onboard your entire team smoothly. But beyond just getting everyone in the same digital space, it allows you to structure your team strategically by assigning organizational roles that suit each member's responsibilities. In an environment where team members might be working at different times and in different time zones, these roles can prove instrumental in ensuring a harmonious and efficient workflow.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<h3><strong>Finessing Flexibility with Organizational Roles</strong></h3>
<p>Aspen's organizational roles cater to the nuanced needs of creators and their remote teams. With Aspen, you have the ability to grant view, edit, and admin rights, as we discussed in our <a href="https://aspenft.io/blog/introducing-organizations"><u>previous post</u></a>. The flexible nature of these access rights ensures you can align each team member's access with their responsibilities, facilitating collaboration without compromising the security of your project.</p>
<h3><strong>Mastering Async with View Rights</strong></h3>
<p>View rights are a perfect tool for teams working asynchronously. Stakeholders and advisors who might not be involved in day-to-day operations can keep themselves updated without impacting the project's flow. This is a crucial aspect of maintaining transparency and communication in an async setup, helping to avoid misunderstandings and align expectations.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>
<h3><strong>Unlocking Creative Power with Edit Rights</strong></h3>
<p>In a remote and asynchronous environment, creators need the flexibility to work in their own time zones and at their own pace. By assigning edit rights to team members, you provide them with the autonomy to make their contributions when they are most productive, without needing direct oversight. This is especially useful for developers, designers, and content creators who need to make changes to the project without constantly seeking approval.</p>
<h3><strong>Orchestrating Projects with Admin Rights</strong></h3>
<p>The role of project managers and team leads become even more important in a remote and async setup, as they orchestrate the different moving parts to keep the project on track. Admin rights offer these key team members the tools they need to manage projects effectively, from adjusting permissions to making crucial decisions about the project's direction.</p>
<h3><strong>Effortless Transitions and Expanding Horizons</strong></h3>
<p>The ability to move projects between organizations with ease or to hand-off contract ownership offers a new level of flexibility for remote web3 teams. This is particularly beneficial when transitioning work to external partners or new teams in different time zones. The potential for creators to diversify their income streams by building contracts for other organizations also opens up new opportunities in the expanding web3 landscape.</p>
<h3><strong>Charting the Course to Success with Aspen</strong></h3>
<p>Aspen's organizational roles offer a roadmap to success for creators and web3 teams navigating the remote and async landscape. By understanding and utilizing these capabilities, you can harness the potential of each team member, empower them with the tools they need to excel, and accelerate the execution of your projects.</p>
<p>Now, it's time to take the next step. Import your collection and onboard your team onto Aspen today. Discover how these tailored organizational roles can bring out the best in your team, regardless of where they are or when they work.</p>
<p>Let Aspen be your ally in mastering the challenges of remote and async collaboration. Together, we can bring your ideas to life in the thriving web3 realm. Ready to get started?<a href="http://app.aspenft.io"><u> Import your collection and onboard your team onto Aspen now</u></a>.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Leveraging Aspen's Organizational Roles for Remote and Async Web3 Teams

## **Unlocking Recurring Revenue for Web3 Projects: Top 10 Subscription Ideas and Why They Work**

Attention, creators! Are you ready to take your Web3 projects to the next level and unlock recurring revenue? Look no further than Aspen. With our powerful Subscription Tools, we provide you with the essential way to implement successful subscription models that drive increased revenue. Today, we're excited to share the top 10 subscription ideas that will fuel your success and keep your revenue flowing. Let's dive in!

**Exclusive Content Club:** Create a VIP experience for your most dedicated fans by offering an exclusive content club subscription. With Aspen's Subscription Tools, you can easily create a members-only portal where subscribers gain access to premium content, such as:

* Insider access or “A Day in the Life” type content
* Invite-only live streams of work in progress
* Airdropped video announcements for project updates and alerts

By charging a monthly or annual subscription fee, you not only generate recurring revenue but also foster a sense of exclusivity, driving customer loyalty and increasing revenue through ongoing membership.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams1@3x.png" /></a>

### **Product of the Month**

Offering a subscription-based "Product of the Month" club can be a fantastic way for NFT artists to engage their audience and generate recurring revenue. Subscribers receive a unique and exclusive NFT artwork each month, providing them with a sense of exclusivity and access to limited edition pieces. Here's an example of how an NFT artist could implement this subscription idea:"The NFT Art Club": As an NFT artist, you can create a subscription-based club called "The NFT Art Club." Subscribers would receive a new and exclusive NFT artwork every month, curated specifically for club members. Each artwork could be designed with limited availability, ensuring its collectability and driving demand. Subscribers would have the opportunity to own and showcase these exclusive pieces in their digital art collections.To make the subscription even more enticing, you can enhance the offering by including additional benefits, such as:

* Access to a members-only Discord or Telegram group, where subscribers can interact with the artist and fellow club members, discuss art trends, and receive behind-the-scenes updates.
* Early access to new releases and drops, giving subscribers the chance to purchase or bid on upcoming NFT artworks before the general public.
* Exclusive discounts on the artist's other NFT collections or limited editions, rewarding club members with additional perks and incentives.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams2@3x.png" /></a></p>

By providing a curated and exclusive NFT artwork each month, along with additional perks, you can create a loyal community of art enthusiasts who are excited to receive and collect your unique creations. This subscription-based approach allows you to build a predictable revenue stream and establish a strong connection with your audience.

###

### **Online Courses**

Online courses have become increasingly popular as a way for creators to share their expertise and monetize their knowledge. By creating valuable educational content, you can attract a dedicated audience and generate recurring revenue through subscriptions. Here are a couple of examples of online courses that can generate significant income:

**"Mastering Digital Marketing"**<br>Imagine you're an expert in digital marketing and have a deep understanding of various strategies and techniques. You can create an online course that covers topics like social media marketing, SEO, content marketing, and email marketing. By offering exclusive access to your course materials, live webinars, and a community for students to connect and learn from each other, you can attract aspiring marketers who are willing to pay a monthly subscription fee to gain valuable insights and knowledge.

**"Photography Fundamentals for Beginners"**<br>If you have a passion for photography and a wealth of knowledge to share, you can create an online course aimed at beginners who want to improve their photography skills. Your course can cover topics such as camera settings, composition, lighting techniques, and post-processing. By providing step-by-step tutorials, personalized feedback, and access to a library of resources, you can build a loyal community of photography enthusiasts who are eager to learn and willing to pay a recurring subscription fee for continuous education and support.

By offering valuable and specialized knowledge, you can attract a dedicated audience and generate recurring revenue from passionate learners. With Aspen's Subscription Toolkit, you can easily set up and manage your online course subscriptions, providing a seamless experience for your students and a steady income stream for your Web3 project.

### **Community Membership**

Cultivate a vibrant community around your work by offering an enticing subscription-based community membership. With Aspen's Subscription Toolkit, you can effortlessly manage and nurture your community while generating recurring revenue. Here's an example:

"The Animation Collective" could serve as a subscription-based community membership designed exclusively for animation and 3D art enthusiasts. By becoming a member, individuals gain access to a range of exclusive benefits and resources. Here are some exciting features you can offer:

* **Gated Q&A Sessions**<br>Host regular live Q&A sessions where members can directly interact with you, ask questions, and receive personalized insights and advice.
* **Priority Access to New Drops**<br>Give members exclusive early access to your latest animation projects, releases, or limited-edition NFT drops, allowing them to be the first to experience and collect your newest creations.
* **Private Discord Channels**<br>Create dedicated Discord channels exclusively for community members, fostering a space for discussions, sharing artwork, and networking with fellow animation enthusiasts.

Aspen's Subscription Toolkit streamlines the management of your community membership enabling you to easily automate subscription renewals, grant members access to exclusive content, and create a seamless and engaging community experience that members love (and pay for!)

### **Personalized Services**

Tailor your offerings to individual subscribers by providing personalized services as part of a subscription package. With Aspen's Subscription Toolkit, you can easily offer customized coaching sessions, one-on-one consultations, or personalized digital assets to your subscribers.

"The Creative Mentorship Program" is a great subscription package for experienced Creatives, designed for aspiring animators and 3D artists who are seeking personalized guidance and support. Subscribers to this program gain access to a range of personalized services such as:

* **Customized Coaching Sessions**<br>Provide one-on-one coaching sessions where you offer personalized feedback, guidance, and advice to help subscribers enhance their animation and 3D art skills.
* **One-on-One Consultations**<br>Offer private consultations where subscribers can discuss their specific creative projects, receive expert advice, and gain insights tailored to their individual needs and goals.
* **Personalized Digital Assets**<br>Create exclusive digital assets, such as custom character models or animation presets, that are available only to subscribers. These assets can save time and enhance the creative process for your subscribers.

With Aspen's Subscription Toolkit, managing and delivering personalized services doesn’t require multiple platforms and you can even use our legal-plug-in to strengthen subscription agreements surrounding your IP.

### **Early Access and Beta Testing**

For technology-focused projects, reward your most dedicated supporters by offering them early access to new features, updates, or beta testing opportunities. With Aspen's Subscription Toolkit, you can easily provide exclusive early access privileges to your subscribers, fostering a sense of exclusivity and appreciation.

For example, "The Innovation Insider Program" could be a subscription offering designed for technology enthusiasts and early adopters who are passionate about exploring cutting-edge features and providing valuable feedback. Subscribers to this program gain access to exclusive benefits like:

* Early Access to New Features: Grant subscribers the privilege of experiencing new features, enhancements, or product updates before they are made available to the general public. This allows your most dedicated supporters to be at the forefront of innovation.
* Beta Testing Opportunities: Invite subscribers to participate in beta testing programs, where they can test pre-release versions of your features, provide feedback, and contribute to its refinement. This not only makes them feel valued but also helps you gather valuable insights to improve your product.

With Aspen's Subscription Toolkit, managing early access and beta testing becomes effortless. You can control access to exclusive features, communicate with your subscribers, and collect feedback seamlessly. By offering early access and beta testing opportunities, you can engage your subscribers in a meaningful way and cultivate a loyal community of tech enthusiasts.

### **Digital Media Library**

Curate a comprehensive library of digital media, such as ebooks, audio content, or video tutorials, and offer it through a subscription-based access model. With Aspen's Subscription Toolkit, you can effortlessly create a subscription platform that provides subscribers with continuous access to your valuable digital media library.

Here's an example:

"The Musician's Hub" could be a subscription-based digital media library tailored for musicians and music producers. Subscribers gain access to a diverse range of resources to enhance their musical skills and knowledge. Here are some compelling features you can include:

* **Extensive Video Tutorials**<br>Offer a vast collection of video tutorials covering various aspects of music production, instrument techniques, mixing and mastering, and composition tips. Subscribers can learn at their own pace and improve their craft.
* **Exclusive Sample Packs**<br>Provide subscribers with high-quality sample packs and sound libraries curated by renowned music producers. These samples can be used in their own productions, saving them time and helping them achieve professional sound quality.
* **Audio Courses and Workshops**<br>Develop comprehensive audio courses and workshops on topics like music theory, songwriting, sound design, and music marketing. Subscribers can dive deep into these subjects and refine their musical skills.

Aspen's Subscription Toolkit simplifies the management of your digital media library. You can easily upload and organize your content, set up recurring billing for subscribers, and ensure a seamless and uninterrupted access experience. By offering a subscription-based digital media library, you can provide ongoing value to musicians and music producers, empower them to grow their skills, and generate recurring revenue from your valuable content.

### **Premium Support**

Offering premium customer and collector support is a powerful way to deliver exceptional service and value to your subscribers. With Aspen's Subscription Toolkit, you can supercharge your customer support processes and provide exclusive support options to ensure your most engaged subscribers receive prompt assistance and personalized attention.

Here's an example tailored to the world of online education:

"The Learning Circle" could offer a subscription-based online learning platform for any topic of your choice. By subscribing to The Learning Circle, students gain access to a range of enhanced support features. Here are some key elements you can include:

* **Priority Email Support**<br>Subscribers receive priority access to email support, ensuring their questions and concerns are addressed with top priority. This allows them to receive timely assistance and personalized guidance throughout their learning journey.
* **Dedicated Help Center**<br>Create a dedicated help center or knowledge base that provides comprehensive resources, including FAQs, tutorials, and troubleshooting guides. Subscribers can access this self-service support hub to find quick answers to their common questions and challenges.
* **Exclusive Office Hours**<br>Offer exclusive live office hours or virtual Q&A sessions where subscribers can directly interact with instructors or experts in the field. This gives them the opportunity to seek clarifications, receive additional insights, and benefit from personalized guidance.

By utilizing Aspen's Subscription Toolkit, you can efficiently manage and optimize your premium support offerings. Delivering exceptional support fosters student satisfaction, encourages subscription retention, and generates positive word-of-mouth referrals, ultimately driving your online education business to new heights.

### **Merchandise Subscription Box**

**​​**Offering a subscription box filled with exclusive merchandise and collectibles is a fantastic way to engage and delight your fans IRL. With Aspen's Subscription Toolkit, you can manage a subscription-based merchandise box with only a laptop — allowing subscribers to receive unique and limited-edition items regularly to foster a greater sense of collection connection.

Let's take inspiration from successful Web2 subscription boxes like BarkBox and Ipsy and adapt it to the world of Web3 projects. Here's an example:

"The Sole Bound Subscription" could introduce a subscription-based merchandise box specifically tailored for your most enthusiastic fans. By subscribing to Sole Bound, members gain access to a curated selection of exclusive sneaker-related merchandise and collectibles. Here's how it works:

* **Exclusive Sneaker Swag**<br>Each subscription box includes highly sought-after sneaker accessories, limited-edition NFTs featuring iconic sneakers, custom-designed apparel, and other sneaker-centric items that are exclusively available to subscribers. These unique and collectible items enhance the passion and style of sneaker enthusiasts in the Web3 world.
* **Regular Deliveries**<br>Subscribers receive regular deliveries, typically on a monthly or quarterly basis, ensuring a continuous supply of new and exciting sneaker-related items. Each box becomes an eagerly anticipated surprise, providing subscribers with the opportunity to expand their sneaker collection and showcase their unique style.
* **Community Unboxing Events**<br>Organize virtual unboxing events or engage in sneaker-focused community gatherings where subscribers can share their unboxing experiences, discuss the latest sneaker trends, and connect with like-minded sneaker heads in the Web3 space. These events foster a sense of belonging and camaraderie among subscribers, creating an engaging community experience.

With Aspen's Subscription Toolkit, managing the logistics of your sneaker-focused merchandise subscription box becomes easy! In addition to subscription renewals, the toolkit includes marketing and advertising opportunities to attract new members, and email capture, ensuring smooth and streamlined communication for both you and your subscribers.

### **Virtual Events and Workshops**

Hosting subscription-based virtual events, workshops, or masterclasses is an excellent way to provide web3 creators with AI expertise an opportunity to share their knowledge and engage with a community of like-minded individuals. With Aspen's Subscription Toolkit, you can effortlessly create and manage subscription-based event platforms, granting exclusive access to a series of immersive virtual experiences.

Here's an example:

"The Web3 AI Masterclass Series" offers a subscription-based program tailored specifically for individuals eager to explore the intersection of AI and web3. By subscribing to this series, members gain access to an array of in-depth learning experiences and networking opportunities.

Here's what the masterclass series entails:

* **Cutting-edge AI Insights**<br>Each masterclass delves into the latest advancements in AI technology within the web3 space. Topics covered may include AI-driven decentralized finance (DeFi) applications, AI-powered prediction markets, or AI-guided smart contract development. Subscribers will gain invaluable insights and practical knowledge from industry-leading experts.
* **Interactive Virtual Workshops**<br>Alongside the masterclasses, interactive virtual workshops will be held to provide participants with hands-on experiences. These workshops may cover areas such as AI model training, AI-powered image recognition, or AI-driven natural language processing in web3 projects. Participants will have the opportunity to apply their newfound knowledge and enhance their skills.
* **Exclusive Networking Opportunities**<br>Subscribers will have access to an exclusive online community where they can connect, collaborate, and network with fellow participants and industry professionals. This fosters a sense of camaraderie and provides a platform for sharing ideas, collaborating on projects, and forming valuable connections within the web3 AI community.

With Aspen's Subscription Toolkit, managing the logistics of your subscription-based virtual events becomes effortless. The toolkit allows you to handle subscription renewals, use coupons or discounts to incentivize signups, and even attach custom terms and conditions to your subscription agreements for everything from payments terms to terms of use.&nbsp;

### **What are you waiting for?**

These subscription ideas, powered by Aspen's Subscription Toolkit, work because they tap into the psychology of your audience, offering exclusivity, convenience, community, and continuous learning. By providing recurring value and a personalized experience, you create a strong incentive for customers to commit to subscriptions, leading to increased revenue and sustained growth for your Web3 projects.

Ready to unlock recurring revenue for your Web3 projects? Experience the power of Aspen's Subscription Toolkit today and take your subscriptions to new heights! Try out our Subscription Toolkit and start monetizing your creativity with ease. Sign up now and revolutionize your revenue streams!

Want to see how our Subscription Toolkit helped Consortium Key reach their revenue targets in just one month? [<u>Learn More</u>](https://aspenft.io/blog/consortium-key-exceeds-revenue-forecasts)

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Top 10 Subscription Ideas and Why They Work

Unlocking Recurring Revenue for Web3 Projects

## **Demystifying Collection Finances: Understanding Your Revenue and Expenses as a Creator**

As a creator in the Web3 space, you may find yourself at the helm of a unique digital ecosystem, complete with an NFT collection (or two!) and an engaged community. This exciting frontier also comes with new financial responsibilities and considerations. Understanding your collection's revenue and expenses is crucial for your sustained success and growth. In this article, we'll take a deep dive into how you can efficiently track and manage your financial operations.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a>

### **Unpacking Revenue Streams**

When it comes to revenue, creators have a variety of potential income sources in the digital landscape. Here are some of the most common ones:

#### **<u>NFT Sales</u>**

This is the most straightforward revenue source for creators. Each time you sell an NFT from your collection, whether it's art, music, virtual real estate, or any other digital asset, you receive the funds from the sale.

#### **<u>Secondary Sales</u>**

One of the revolutionary aspects of the Web3 space is the ability for creators to earn on secondary sales through royalties. This means that each time an NFT from your collection is sold between users after the initial sale, you receive a percentage of the transaction.

#### **<u>Subscriptions and Membership Fees</u>**

If your community has a subscription model or requires membership fees, these payments represent a significant revenue stream. Platforms like Aspen allow creators to seamlessly integrate such models, providing a sustainable source of recurring income and are a smarter substitute for net new revenue over launching another collection without additional resources.&nbsp;

### **Exploring Common Expenses**

Navigating the Web3 ecosystem as a creator entails a variety of expenses. Here are some you might come across:

#### **<u>Platform and Transaction Fees</u>**

Various platforms that host and facilitate NFT sales usually impose certain fees. These can range from listing and transaction fees, to a percentage of each sale. Additionally, transactions on blockchain networks incur gas fees, which can fluctuate depending on network congestion. Don’t forget about website hosting fees as well — unless you’re already set up with an [<u>Aspen Storefront!</u>](https://app.aspenft.io/)

#### **<u>Artistic and Technical Collaborations</u>**

If you collaborate with other artists, developers, or technical experts to create your NFTs or manage your collection, these collaborations could involve payment or revenue sharing. Aspen’s Minting Tools supports programmatic payments to project partners however, if the platform you’ve minted on does not automatically allocate percentages of primary sales to your partners — you’ll need to remember to take it out of your sales earnings.

#### **<u>Team and Support Costs</u>**

Running an NFT collection can often require a diverse range of skills. If you need to hire people for creative input, technical support, or administrative tasks, these salaries or fees can represent a significant cost. Whether it's a graphic designer, a community manager, a smart contract engineer, or an administrative assistant, each team member's contribution is an investment towards your collection's success.&nbsp;

#### **<u>Software and Technical Costs</u>**

Don’t forget about the costs associated with the software needed to create, mint, and manage your NFTs. Be sure to total up your subscriptions to programs like Adobe, SketchUp, Notion, and the like. Cybersecurity measures to protect your digital assets may also be a necessary expense.

#### **<u>Community and Marketing Initiatives</u>**

Building and maintaining a vibrant community often necessitates investment. This could include costs for marketing campaigns, community events, contests, or rewards to engage your members and attract new ones.

Understanding and managing these expenses are key to sustaining your venture, planning for growth, and driving profitability.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Claim-your-storefront2@3x.png" /></a></p>

### **Understanding Profitability**

Understanding your profitability is about comparing your total revenue to your total expenses. If your revenue is higher, your collection is profitable. If not, it's time to take a deeper look at your financial strategy, which could involve several steps:

#### **<u>Expense Management</u>**

One way to increase profitability is to manage and potentially reduce expenses. This could involve negotiating better rates with collaborators, investing in more cost-effective software, or optimizing your marketing spend for better ROI.

Use tools like budget tracking software to monitor your spending. Tools such as Quickbooks, Mint, or even simple spreadsheet applications like Google Sheets or Excel can be helpful in tracking and categorizing your expenses.

#### **<u>Revenue Enhancement</u>**

Another way to improve profitability is by increasing your revenue. This could involve exploring new income streams such as VIP membership tiers, special edition NFT drops, or collaborations with other artists.

Additionally, consider using analytics tools to understand which of your NFTs are most popular or in-demand. Tools like Dune Analytics or Nansen can provide insights into your NFT sales, helping you identify trends and adjust your strategy accordingly.

#### **<u>Scaling Your Operations</u>**

As you grow your collection, you may need to scale up your operations. This could mean hiring more team members, investing in more robust software, or increasing your marketing efforts. When scaling, it's essential to ensure that your increased investment will likely result in a proportional increase in revenue.

### **Aspen's Revenue Tools: Your Pathway to Profitability**

Here at Aspen, we understand the financial challenges that creators face in the Web3 space. That's why we've developed our revenue tools, designed to help you manage your finances more efficiently and effectively.

Accessible through [<u>all-in-one, creator-centric storefronts</u>](https://app.aspenft.io/), our tools provide a suite of services tailored to your needs:

#### **<u>Royalties Analytics and Snapshots</u>**

In the ever-evolving NFT landscape, understanding your royalties is crucial. Aspen provides creators with comprehensive analytics specifically tailored to tracking and analyzing royalty payments. With our innovative Snapshots feature, you can quickly determine which members are eligible for utility or [<u>subscriptions</u>](https://app.aspenft.io/storefronts/thanksfm) based on their royalty payment status. This detailed analysis empowers you to better understand and manage your collection's revenue streams, making informed decisions that can enhance your profitability.

#### **<u>Collection Connectivity</u>**

Aspen understands that reaching out and expanding your community is crucial for a creator's success. That's why we enable creators to integrate their NFT projects with industry-leading marketing tools. Using Aspen, you can seamlessly connect with platforms such as Mailchimp, Klayvio, and Google Analytics via Zapier.

This connectivity not only allows you to manage and analyze your collection's performance better, but it also equips you to reach out to a larger audience, expand your community, and enhance your collection's visibility and engagement. In this way, Aspen serves as the bridge that connects your creative efforts with the tools necessary for marketing and growth.

#### **<u>Royalty Payback Programs and Membership Management</u>**

Understanding the importance of consistent and organized royalty payments, Aspen provides a unique solution for creators and collectors alike. Regardless of where an NFT was initially purchased, our platform serves as a [<u>centralized hub</u>](https://app.aspenft.io/storefronts/dusks-reign) for collectors to pay their dues. This simplifies the process, making it convenient for collectors and ensuring regular royalty income for creators.

Beyond this, Aspen's revenue tools also include features to help members cure their royalty-paying status. As a creator, you can [<u>review, accept, or deny appeals</u>](https://app.aspenft.io/storefronts/dusks-reign) based on on-chain evidence. This ensures transparency and fairness in the process, maintaining the trust of your community members.

Once the status issues are resolved, royalty payers are automatically added to your membership list. This automates the administrative process for creators, letting you focus on what matters most: creating and nurturing your community.

#### **<u>Subscription Programs</u>**

In the world of NFTs, diversifying your revenue streams is a smart strategy, and subscription programs are an effective way to achieve this. Subscriptions not only create a consistent cashflow for creators but also deepen the connection with your community by offering regular, exclusive content or benefits.

Aspen's [<u>subscription tool</u>](__notset__)[s](__notset__)&nbsp;are designed to simplify this process, even allowing you to incentivize new members through easy-to-manage coupons and discounts. The tools also integrates seamlessly with our royalty reporting features, providing you with deep insights that help you make informed decisions about your subscription-gated content and utility.

Pair these capabilities with our royalty snapshots, and you can create a robust tiered membership program that rewards loyal members while enticing new ones. This stable and consistent revenue stream can be reinvested to build world-class utility for your members, further enhancing the value and appeal of your collection.

#### **<u>Community Engagement Tools</u>**

Building a robust and vibrant community is a key pillar of success in the world of NFTs. Aspen provides creators with a variety of tools to foster deeper connections with their audience, bypassing the need for a social platform intermediary.

With Aspen's unique email capture capability, you can connect directly with your audience. This feature, the first integrated email collection tool for creators in the web3 space, allows you to build your membership base and communicate directly with your community, enhancing your reach and engagement.

But that's not all. Aspen also gives creators access to innovative distribution strategies that are both web3-native and web2-friendly. With our platform, you can utilize claim links and QR codes to distribute your NFTs, extending your reach beyond conventional web3 marketing techniques. These familiar tools allow you to tap into a broader audience, attracting new members to your community.

By leveraging Aspen's community engagement tools, you can not only cultivate a loyal following but also expand your community's boundaries, driving greater success for your creative venture.

### **Feature-Rich Storefronts**

Aspen's feature-rich storefronts offer creators a comprehensive, all-in-one solution, designed to streamline the creative process and enhance the community experience. Here's how our [<u>storefronts</u>](https://app.aspenft.io/) can empower you:

#### **<u>All-In-One Home</u>**

With Aspen, you can create, market, distribute, manage, and sell end-to-end from a single location that you own and control. Your storefront integrates seamlessly with any marketplace of your choosing, even your own. This also includes the ability to import your existing collections into your Aspen Storefront, allowing for smooth transition and consolidation.

#### **<u>Membership Management</u>**

Aspen allows you to create membership lists based on royalties paid, subscriptions, emails collected, and more. Utilize custom ad spaces and video content in your storefront to market to new members and grow your community effectively.

#### **<u>Integrated Launchpad</u>**

Your Aspen storefront is not just a shop; it's also a launchpad. Distribute standard collections directly from your storefront without the need for an additional website. Use the custom content spaces to promote upcoming mints or create innovative distribution strategies by dropping via claim links and QR codes.

#### **<u>Team Empowerment and Organization</u>**

Aspen's storefronts are designed to foster collaboration. Grant your team view, edit, or admin rights and accelerate your go-to-market. You can also effortlessly move projects from one organization to another or hand over contract ownership to your client if you're building for someone else.

#### **<u>Customizable and Marketing-Minded</u>**

Make your storefront truly yours. Personalize it with branded assets, custom call-to-actions, collection advertisements, or visual and multimedia content. Aspen's storefronts are designed with marketing in mind, providing you the tools to effectively promote your collection and engage your community.

With Aspen's feature-rich storefronts, you're not just getting a platform to display and sell your NFTs, but a comprehensive suite of tools to build, grow, and manage your creative venture, from inception to success. And integral to this process are Aspen's revenue tools. Easy to use and accessible directly from our storefronts, these tools are meticulously designed to drive creator revenue, providing you with comprehensive and actionable insights that can significantly enhance your profitability.&nbsp;

### **Powering Profitability: Propel Your Project to New Heights with Aspen**

Web3 is exciting, innovative, and brimming with opportunities for creators like you. However, understanding and managing your collection's finances—both revenues and expenses—can seem daunting. Fortunately, with the right tools and strategies, you can demystify these aspects, harnessing them to drive your creative venture's success.

Aspen's integrated suite of tools, from our feature-rich storefronts and innovative community engagement utilities to our comprehensive revenue tools, is designed to empower creators like you. We understand the challenges that come with operating in the Web3 space, and we're here to simplify and streamline the process, making it easier for you to focus on what you do best: creating.

Whether you're just starting your journey in the NFT world, looking to enhance your existing operations, or exploring ways to scale and grow, Aspen has you covered. We're committed to providing creators with powerful, easy-to-use tools that can help you effectively manage your finances, engage with your community, and ultimately, drive your creative venture's profitability and success.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a>

<h2><strong>Demystifying Collection Finances: Understanding Your Revenue and Expenses as a Creator</strong></h2>
<p>As a creator in the Web3 space, you may find yourself at the helm of a unique digital ecosystem, complete with an NFT collection (or two!) and an engaged community. This exciting frontier also comes with new financial responsibilities and considerations. Understanding your collection's revenue and expenses is crucial for your sustained success and growth. In this article, we'll take a deep dive into how you can efficiently track and manage your financial operations.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a></p>
<h3><strong>Unpacking Revenue Streams</strong></h3>
<p>When it comes to revenue, creators have a variety of potential income sources in the digital landscape. Here are some of the most common ones:</p>
<h4><strong><u>NFT Sales</u></strong></h4>
<p>This is the most straightforward revenue source for creators. Each time you sell an NFT from your collection, whether it's art, music, virtual real estate, or any other digital asset, you receive the funds from the sale.</p>
<h4><strong><u>Secondary Sales</u></strong></h4>
<p>One of the revolutionary aspects of the Web3 space is the ability for creators to earn on secondary sales through royalties. This means that each time an NFT from your collection is sold between users after the initial sale, you receive a percentage of the transaction.</p>
<h4><strong><u>Subscriptions and Membership Fees</u></strong></h4>
<p>If your community has a subscription model or requires membership fees, these payments represent a significant revenue stream. Platforms like Aspen allow creators to seamlessly integrate such models, providing a sustainable source of recurring income and are a smarter substitute for net new revenue over launching another collection without additional resources. </p>
<h3><strong>Exploring Common Expenses</strong></h3>
<p>Navigating the Web3 ecosystem as a creator entails a variety of expenses. Here are some you might come across:</p>
<h4><strong><u>Platform and Transaction Fees</u></strong></h4>
<p>Various platforms that host and facilitate NFT sales usually impose certain fees. These can range from listing and transaction fees, to a percentage of each sale. Additionally, transactions on blockchain networks incur gas fees, which can fluctuate depending on network congestion. Don’t forget about website hosting fees as well — unless you’re already set up with an <a href="https://app.aspenft.io/"><u>Aspen Storefront!</u></a></p>
<h4><strong><u>Artistic and Technical Collaborations</u></strong></h4>
<p>If you collaborate with other artists, developers, or technical experts to create your NFTs or manage your collection, these collaborations could involve payment or revenue sharing. Aspen’s Minting Tools supports programmatic payments to project partners however, if the platform you’ve minted on does not automatically allocate percentages of primary sales to your partners — you’ll need to remember to take it out of your sales earnings.</p>
<h4><strong><u>Team and Support Costs</u></strong></h4>
<p>Running an NFT collection can often require a diverse range of skills. If you need to hire people for creative input, technical support, or administrative tasks, these salaries or fees can represent a significant cost. Whether it's a graphic designer, a community manager, a smart contract engineer, or an administrative assistant, each team member's contribution is an investment towards your collection's success. </p>
<h4><strong><u>Software and Technical Costs</u></strong></h4>
<p>Don’t forget about the costs associated with the software needed to create, mint, and manage your NFTs. Be sure to total up your subscriptions to programs like Adobe, SketchUp, Notion, and the like. Cybersecurity measures to protect your digital assets may also be a necessary expense.</p>
<h4><strong><u>Community and Marketing Initiatives</u></strong></h4>
<p>Building and maintaining a vibrant community often necessitates investment. This could include costs for marketing campaigns, community events, contests, or rewards to engage your members and attract new ones.</p>
<p>Understanding and managing these expenses are key to sustaining your venture, planning for growth, and driving profitability.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Claim-your-storefront2@3x.png" /></a></p>
<h3><strong>Understanding Profitability</strong></h3>
<p>Understanding your profitability is about comparing your total revenue to your total expenses. If your revenue is higher, your collection is profitable. If not, it's time to take a deeper look at your financial strategy, which could involve several steps:</p>
<h4><strong><u>Expense Management</u></strong></h4>
<p>One way to increase profitability is to manage and potentially reduce expenses. This could involve negotiating better rates with collaborators, investing in more cost-effective software, or optimizing your marketing spend for better ROI.</p>
<p>Use tools like budget tracking software to monitor your spending. Tools such as Quickbooks, Mint, or even simple spreadsheet applications like Google Sheets or Excel can be helpful in tracking and categorizing your expenses.</p>
<h4><strong><u>Revenue Enhancement</u></strong></h4>
<p>Another way to improve profitability is by increasing your revenue. This could involve exploring new income streams such as VIP membership tiers, special edition NFT drops, or collaborations with other artists.</p>
<p>Additionally, consider using analytics tools to understand which of your NFTs are most popular or in-demand. Tools like Dune Analytics or Nansen can provide insights into your NFT sales, helping you identify trends and adjust your strategy accordingly.</p>
<h4><strong><u>Scaling Your Operations</u></strong></h4>
<p>As you grow your collection, you may need to scale up your operations. This could mean hiring more team members, investing in more robust software, or increasing your marketing efforts. When scaling, it's essential to ensure that your increased investment will likely result in a proportional increase in revenue.</p>
<h3><strong>Aspen's Revenue Tools: Your Pathway to Profitability</strong></h3>
<p>Here at Aspen, we understand the financial challenges that creators face in the Web3 space. That's why we've developed our revenue tools, designed to help you manage your finances more efficiently and effectively.</p>
<p>Accessible through <a href="https://app.aspenft.io/"><u>all-in-one, creator-centric storefronts</u></a>, our tools provide a suite of services tailored to your needs:</p>
<h4><strong><u>Royalties Analytics and Snapshots</u></strong></h4>
<p>In the ever-evolving NFT landscape, understanding your royalties is crucial. Aspen provides creators with comprehensive analytics specifically tailored to tracking and analyzing royalty payments. With our innovative Snapshots feature, you can quickly determine which members are eligible for utility or <a href="https://app.aspenft.io/storefronts/thanksfm"><u>subscriptions</u></a> based on their royalty payment status. This detailed analysis empowers you to better understand and manage your collection's revenue streams, making informed decisions that can enhance your profitability.</p>
<h4><strong><u>Collection Connectivity</u></strong></h4>
<p>Aspen understands that reaching out and expanding your community is crucial for a creator's success. That's why we enable creators to integrate their NFT projects with industry-leading marketing tools. Using Aspen, you can seamlessly connect with platforms such as Mailchimp, Klayvio, and Google Analytics via Zapier.</p>
<p>This connectivity not only allows you to manage and analyze your collection's performance better, but it also equips you to reach out to a larger audience, expand your community, and enhance your collection's visibility and engagement. In this way, Aspen serves as the bridge that connects your creative efforts with the tools necessary for marketing and growth.</p>
<h4><strong><u>Royalty Payback Programs and Membership Management</u></strong></h4>
<p>Understanding the importance of consistent and organized royalty payments, Aspen provides a unique solution for creators and collectors alike. Regardless of where an NFT was initially purchased, our platform serves as a <a href="https://app.aspenft.io/storefronts/dusks-reign"><u>centralized hub</u></a> for collectors to pay their dues. This simplifies the process, making it convenient for collectors and ensuring regular royalty income for creators.</p>
<p>Beyond this, Aspen's revenue tools also include features to help members cure their royalty-paying status. As a creator, you can <a href="https://app.aspenft.io/storefronts/dusks-reign"><u>review, accept, or deny appeals</u></a> based on on-chain evidence. This ensures transparency and fairness in the process, maintaining the trust of your community members.</p>
<p>Once the status issues are resolved, royalty payers are automatically added to your membership list. This automates the administrative process for creators, letting you focus on what matters most: creating and nurturing your community.</p>
<h4><strong><u>Subscription Programs</u></strong></h4>
<p>In the world of NFTs, diversifying your revenue streams is a smart strategy, and subscription programs are an effective way to achieve this. Subscriptions not only create a consistent cashflow for creators but also deepen the connection with your community by offering regular, exclusive content or benefits.</p>
<p>Aspen's <a href="__notset__"><u>subscription tool</u></a><a href="__notset__">s</a> are designed to simplify this process, even allowing you to incentivize new members through easy-to-manage coupons and discounts. The tools also integrates seamlessly with our royalty reporting features, providing you with deep insights that help you make informed decisions about your subscription-gated content and utility.</p>
<p>Pair these capabilities with our royalty snapshots, and you can create a robust tiered membership program that rewards loyal members while enticing new ones. This stable and consistent revenue stream can be reinvested to build world-class utility for your members, further enhancing the value and appeal of your collection.</p>
<h4><strong><u>Community Engagement Tools</u></strong></h4>
<p>Building a robust and vibrant community is a key pillar of success in the world of NFTs. Aspen provides creators with a variety of tools to foster deeper connections with their audience, bypassing the need for a social platform intermediary.</p>
<p>With Aspen's unique email capture capability, you can connect directly with your audience. This feature, the first integrated email collection tool for creators in the web3 space, allows you to build your membership base and communicate directly with your community, enhancing your reach and engagement.</p>
<p>But that's not all. Aspen also gives creators access to innovative distribution strategies that are both web3-native and web2-friendly. With our platform, you can utilize claim links and QR codes to distribute your NFTs, extending your reach beyond conventional web3 marketing techniques. These familiar tools allow you to tap into a broader audience, attracting new members to your community.</p>
<p>By leveraging Aspen's community engagement tools, you can not only cultivate a loyal following but also expand your community's boundaries, driving greater success for your creative venture.</p>
<h3><strong>Feature-Rich Storefronts</strong></h3>
<p>Aspen's feature-rich storefronts offer creators a comprehensive, all-in-one solution, designed to streamline the creative process and enhance the community experience. Here's how our <a href="https://app.aspenft.io/"><u>storefronts</u></a> can empower you:</p>
<h4><strong><u>All-In-One Home</u></strong></h4>
<p>With Aspen, you can create, market, distribute, manage, and sell end-to-end from a single location that you own and control. Your storefront integrates seamlessly with any marketplace of your choosing, even your own. This also includes the ability to import your existing collections into your Aspen Storefront, allowing for smooth transition and consolidation.</p>
<h4><strong><u>Membership Management</u></strong></h4>
<p>Aspen allows you to create membership lists based on royalties paid, subscriptions, emails collected, and more. Utilize custom ad spaces and video content in your storefront to market to new members and grow your community effectively.</p>
<h4><strong><u>Integrated Launchpad</u></strong></h4>
<p>Your Aspen storefront is not just a shop; it's also a launchpad. Distribute standard collections directly from your storefront without the need for an additional website. Use the custom content spaces to promote upcoming mints or create innovative distribution strategies by dropping via claim links and QR codes.</p>
<h4><strong><u>Team Empowerment and Organization</u></strong></h4>
<p>Aspen's storefronts are designed to foster collaboration. Grant your team view, edit, or admin rights and accelerate your go-to-market. You can also effortlessly move projects from one organization to another or hand over contract ownership to your client if you're building for someone else.</p>
<h4><strong><u>Customizable and Marketing-Minded</u></strong></h4>
<p>Make your storefront truly yours. Personalize it with branded assets, custom call-to-actions, collection advertisements, or visual and multimedia content. Aspen's storefronts are designed with marketing in mind, providing you the tools to effectively promote your collection and engage your community.</p>
<p>With Aspen's feature-rich storefronts, you're not just getting a platform to display and sell your NFTs, but a comprehensive suite of tools to build, grow, and manage your creative venture, from inception to success. And integral to this process are Aspen's revenue tools. Easy to use and accessible directly from our storefronts, these tools are meticulously designed to drive creator revenue, providing you with comprehensive and actionable insights that can significantly enhance your profitability. </p>
<h3><strong>Powering Profitability: Propel Your Project to New Heights with Aspen</strong></h3>
<p>Web3 is exciting, innovative, and brimming with opportunities for creators like you. However, understanding and managing your collection's finances—both revenues and expenses—can seem daunting. Fortunately, with the right tools and strategies, you can demystify these aspects, harnessing them to drive your creative venture's success.</p>
<p>Aspen's integrated suite of tools, from our feature-rich storefronts and innovative community engagement utilities to our comprehensive revenue tools, is designed to empower creators like you. We understand the challenges that come with operating in the Web3 space, and we're here to simplify and streamline the process, making it easier for you to focus on what you do best: creating.</p>
<p>Whether you're just starting your journey in the NFT world, looking to enhance your existing operations, or exploring ways to scale and grow, Aspen has you covered. We're committed to providing creators with powerful, easy-to-use tools that can help you effectively manage your finances, engage with your community, and ultimately, drive your creative venture's profitability and success.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a></p>


Understanding Your Revenue and Expenses as a Creator

Demystifying Collection Finances

## **The Difference Between NFT Ownership and Community Membership in the Web3 Landscape**

As we march into a new digital epoch, we are faced with unprecedented opportunities for interaction, participation, and engagement. One area where this new paradigm is most evident is in the world of Web3, the decentralized internet built on blockchain technology.

Two significant concepts in this realm that often get conflated are the ownership of Non-Fungible Tokens (NFTs) and community membership. It's crucial to understand that while these two can be interconnected, they are inherently different.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors1@3x.png" /></a>

## **NFT Ownership vs. Community Membership: An Overview**

NFTs are unique digital assets that represent a broad spectrum of tangible and intangible items, from digital art and music to virtual real estate and more. Owning an NFT typically means holding an irreplicable digital token tied to a particular asset. This ownership is verifiable on the blockchain and comes with certain rights and privileges depending on the specific NFT.

On the other hand, being a community member in the Web3 world involves participation in an online network or ecosystem. This could mean engaging in discussions, contributing ideas or resources, participating in governance decisions, and more. While NFT ownership can be a part of this, it's not the sole defining characteristic.

## **The Defining Criteria for Being a Community Member in Web3**

Being a community member in the Web3 context transcends the traditional notion of simply being part of a group. The main pillars that define a community member in the Web3 sphere are:

### **1\. Active Participation**

Community membership in Web3 isn't a passive act; it's about actively contributing to the collective. This could mean participating in governance decisions through DAOs (Decentralized Autonomous Organizations), creating content, contributing to the codebase, or participating in collection or group discussions on social media and communication platforms. It also involves activating NFT utility, where applicable, and using any interactive elements available to members, thereby engaging with the community's resources and infrastructure. Being an active participant means being part of the conversation and helping to shape the direction and ethos of the community.

### **2\. Shared Values and Vision**

Being part of a Web3 community means aligning with the collective's shared values and vision. This could relate to belief in decentralization, the value of art or particular technology, or more specific causes like environmental conservation or social justice. These shared values help bind the community together and guide its actions.

### **3\. Trust and Accountability**

Trust is central to any community, and it's no different in the Web3 world. This involves trust in the shared protocols, the technology, and each other. With the immutable and transparent nature of the blockchain, there's an added layer of accountability in these digital communities.

### **4\. Meeting Financial Obligations (Where Required)**

While not a universal requirement, some Web3 communities might require members to pay regular dues or make an initial financial contribution to gain or maintain membership. These dues can take the form of cryptocurrency, tokens specific to the community, or NFTs representing membership rights. Fulfilling these obligations when they are required is a critical part of community membership and supporting the creators building the communities we so enjoy.&nbsp;

## **NFT Ownership and Community Membership: Interplay and Differences**

NFT ownership can be a part of community membership, as owning specific NFTs might give access to particular communities or confer voting rights in governance decisions. This is seen with many digital art communities, where owning a particular piece of art grants you membership to an exclusive club.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors2@3x.png" /></a></p>

However, owning an NFT does not automatically make one an active, contributing member of a community. It's merely a form of participation, and without active engagement, value alignment, trust, and, in some cases, financial commitment, it falls short of true community membership.&nbsp;

The dynamic nature of Web3 calls for equally dynamic tools to foster and nurture its communities. The Aspen Membership and Subscription Tools, available via an Aspen Storefront, stand out as robust solutions for Creators seeking to grow their digital communities.

The Aspen Membership Tools help Creators easily define their community membership criteria, such as financial obligations or ownership of certain NFTs through royalty and utility management programs. These create exclusive environments designed specifically for active community members while also laying the framework for community growth.&nbsp;

Additionally, our Subscription Tools offers a sustainable revenue model that empowers Creators to generate recurring income, providing financial stability that supports the continued success and evolution of the community. These tools also enables Creators to offer exclusive content or benefits to their subscribers, enhancing engagement and creating a stronger bond between the community and its members.

These tools, available through our creator-centric Storefronts give Creators the flexibility and control to start, foster, and scale their communities effectively. They empower Creators to lead and expand their communities with easy access to minting, multimedia content and collection information while functioning as a back-end management platform to collect royalties, manage payments, run reporting, and gate or tier utility based on membership level.&nbsp;

As we continue to navigate the Web3 landscape, tools like these from Aspen will be indispensable in bridging the gap between NFT ownership and true community membership, ensuring a vibrant, engaging, and sustainable digital future.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors3@3x.png" /></a>

<h2><strong>The Difference Between NFT Ownership and Community Membership in the Web3 Landscape</strong></h2>
<p>As we march into a new digital epoch, we are faced with unprecedented opportunities for interaction, participation, and engagement. One area where this new paradigm is most evident is in the world of Web3, the decentralized internet built on blockchain technology.</p>
<p>Two significant concepts in this realm that often get conflated are the ownership of Non-Fungible Tokens (NFTs) and community membership. It's crucial to understand that while these two can be interconnected, they are inherently different.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors1@3x.png" /></a></p>
<h2><strong>NFT Ownership vs. Community Membership: An Overview</strong></h2>
<p>NFTs are unique digital assets that represent a broad spectrum of tangible and intangible items, from digital art and music to virtual real estate and more. Owning an NFT typically means holding an irreplicable digital token tied to a particular asset. This ownership is verifiable on the blockchain and comes with certain rights and privileges depending on the specific NFT.</p>
<p>On the other hand, being a community member in the Web3 world involves participation in an online network or ecosystem. This could mean engaging in discussions, contributing ideas or resources, participating in governance decisions, and more. While NFT ownership can be a part of this, it's not the sole defining characteristic.</p>
<h2><strong>The Defining Criteria for Being a Community Member in Web3</strong></h2>
<p>Being a community member in the Web3 context transcends the traditional notion of simply being part of a group. The main pillars that define a community member in the Web3 sphere are:</p>
<h3><strong>1. Active Participation</strong></h3>
<p>Community membership in Web3 isn't a passive act; it's about actively contributing to the collective. This could mean participating in governance decisions through DAOs (Decentralized Autonomous Organizations), creating content, contributing to the codebase, or participating in collection or group discussions on social media and communication platforms. It also involves activating NFT utility, where applicable, and using any interactive elements available to members, thereby engaging with the community's resources and infrastructure. Being an active participant means being part of the conversation and helping to shape the direction and ethos of the community.</p>
<h3><strong>2. Shared Values and Vision</strong></h3>
<p>Being part of a Web3 community means aligning with the collective's shared values and vision. This could relate to belief in decentralization, the value of art or particular technology, or more specific causes like environmental conservation or social justice. These shared values help bind the community together and guide its actions.</p>
<h3><strong>3. Trust and Accountability</strong></h3>
<p>Trust is central to any community, and it's no different in the Web3 world. This involves trust in the shared protocols, the technology, and each other. With the immutable and transparent nature of the blockchain, there's an added layer of accountability in these digital communities.</p>
<h3><strong>4. Meeting Financial Obligations (Where Required)</strong></h3>
<p>While not a universal requirement, some Web3 communities might require members to pay regular dues or make an initial financial contribution to gain or maintain membership. These dues can take the form of cryptocurrency, tokens specific to the community, or NFTs representing membership rights. Fulfilling these obligations when they are required is a critical part of community membership and supporting the creators building the communities we so enjoy. </p>
<h2><strong>NFT Ownership and Community Membership: Interplay and Differences</strong></h2>
<p>NFT ownership can be a part of community membership, as owning specific NFTs might give access to particular communities or confer voting rights in governance decisions. This is seen with many digital art communities, where owning a particular piece of art grants you membership to an exclusive club.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors2@3x.png" /></a></p>
<p>However, owning an NFT does not automatically make one an active, contributing member of a community. It's merely a form of participation, and without active engagement, value alignment, trust, and, in some cases, financial commitment, it falls short of true community membership. </p>
<p>The dynamic nature of Web3 calls for equally dynamic tools to foster and nurture its communities. The Aspen Membership and Subscription Tools, available via an Aspen Storefront, stand out as robust solutions for Creators seeking to grow their digital communities.</p>
<p>The Aspen Membership Tools help Creators easily define their community membership criteria, such as financial obligations or ownership of certain NFTs through royalty and utility management programs. These create exclusive environments designed specifically for active community members while also laying the framework for community growth. </p>
<p>Additionally, our Subscription Tools offers a sustainable revenue model that empowers Creators to generate recurring income, providing financial stability that supports the continued success and evolution of the community. These tools also enables Creators to offer exclusive content or benefits to their subscribers, enhancing engagement and creating a stronger bond between the community and its members.</p>
<p>These tools, available through our creator-centric Storefronts give Creators the flexibility and control to start, foster, and scale their communities effectively. They empower Creators to lead and expand their communities with easy access to minting, multimedia content and collection information while functioning as a back-end management platform to collect royalties, manage payments, run reporting, and gate or tier utility based on membership level. </p>
<p>As we continue to navigate the Web3 landscape, tools like these from Aspen will be indispensable in bridging the gap between NFT ownership and true community membership, ensuring a vibrant, engaging, and sustainable digital future.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors3@3x.png" /></a></p>


In the Web3 Landscape

Difference Between NFT Ownership and Community Membership

## **The Lightning Guide to Growth-Focused Community Building in 2023**

Ever wished for a lightning-fast, easy-to-digest guide to turbocharge your community's growth? Well, wish no more! We've crafted a succinct yet comprehensive guide brimming with essential Dos and Don'ts for community building in 2023. It's snappy, it's actionable, and best of all, it's designed to set your community on the path to exponential growth.&nbsp;

And if you're looking for an in-depth dive into the world of community building, don't forget to check out our post on "<a target="_blank" rel="noopener" href="https://aspenft.io/blog/community-strategy-reboot">Community Strategy Reboot</a>\: Lessons Learned from the Last Bull Run".

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

Embrace Diversity, NOT Homogeneity: Communities thrive on different cultures, ideologies, and perspectives. Avoid building a community that encourages homogeneity.

Promote Engagement, NOT Passivity: Encourage interaction and engagement within your community. Avoid letting your community become a passive audience.

Be Transparent, NOT Opaque: Clear communication about community rules, plans, and changes fosters trust. Avoid keeping members in the dark.

Foster Mutual Respect, NOT Intolerance: Build a community where members respect each other's opinions. Avoid creating an environment that breeds intolerance or animosity.

Promote Learning, NOT Ignorance: Encourage community members to learn and grow together. Avoid letting misinformation or lack of knowledge spread.

Be Responsive, NOT Unapproachable: Ensure that community leaders are approachable and responsive. Avoid creating a barrier between leadership and members.

Encourage Participation, NOT Silence: Foster a culture that encourages participation in discussions and activities. Avoid letting members stay silent and unnoticed.

<p class="float-right">Show Appreciation, NOT Indifference: Regularly acknowledge and appreciate the efforts of your community members. Avoid showing indifference towards their contributions.</p>

<p class="float-right"> </p>

<p class="float-right"> </p>

<p class="float-right"> </p>

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>

Seek Feedback, DON’T Disregard Opinions: Regularly seek and take into account feedback from your community. Avoid disregarding members' opinions.

Be Consistent, NOT Erratic: Consistency in community rules, activities, and communication helps build trust. Avoid erratic and unpredictable behavior.

Adapt and Innovate, DON’T Stagnate: Embrace change and continuously innovate to keep the community vibrant and interesting. Avoid stagnation and repetition.

Highlight Success Stories, NOT Just Problems: Share success stories and positive experiences to inspire your community. Avoid focusing solely on problems and issues.

Encourage Peer Support, NOT Just Top-Down Assistance: Foster a culture where members can support and help each other. Avoid creating a system that only provides top-down assistance.

Develop Leadership Among Members, NOT Just Hierarchical Leaders: Encourage leadership skills among community members. Avoid a rigid hierarchical leadership structure.

Provide Value, DON’T Just Take: Ensure that your community provides value to its members. Avoid creating a community that seems to only take from its members without giving back.

Implement Clear Guidelines, NOT Arbitrary Rules: Establish clear community guidelines to provide structure and order. Avoid imposing arbitrary rules which may confuse and frustrate members.

Promote Collaboration, NOT Competition: Foster a spirit of collaboration among members. Avoid creating a competitive atmosphere that could lead to conflict and fragmentation.

Provide Platforms for Member Voices, NOT Just Leadership Monologues: Give members a platform to share their ideas and experiences. Avoid situations where only the leadership's voice is heard.

Prioritize Safety and Well-being, DON’T Neglect Member Concerns: Ensure your community is a safe space for all members. Avoid neglecting members' concerns about safety and well-being.

Celebrate Milestones, DON’T Overlook Achievements: Acknowledge and celebrate community achievements and milestones. Avoid overlooking these accomplishments, as they can be powerful motivators and indicators of growth.

These practices will not only help your community grow, but they will also foster a sense of unity and satisfaction among your members. With this list in your pocket, you're all set to engage, grow, and delight your community this year. So, are you ready to do this (and not that)?

For a more comprehensive look at community building strategies, be sure to check out our full-length guide, "<a target="_blank" rel="noopener" href="https://aspenft.io/blog/community-strategy-reboot">Community Strategy Reboot:</a> Lessons Learned from the Last Bull Run".

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2><strong>The Lightning Guide to Growth-Focused Community Building in 2023</strong></h2>
<p>Ever wished for a lightning-fast, easy-to-digest guide to turbocharge your community's growth? Well, wish no more! We've crafted a succinct yet comprehensive guide brimming with essential Dos and Don'ts for community building in 2023. It's snappy, it's actionable, and best of all, it's designed to set your community on the path to exponential growth. </p>
<p>And if you're looking for an in-depth dive into the world of community building, don't forget to check out our post on &quot;<a target="_blank" rel="noopener" href="https://aspenft.io/blog/community-strategy-reboot">Community Strategy Reboot</a>: Lessons Learned from the Last Bull Run&quot;.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<p>Embrace Diversity, NOT Homogeneity: Communities thrive on different cultures, ideologies, and perspectives. Avoid building a community that encourages homogeneity.</p>
<p>Promote Engagement, NOT Passivity: Encourage interaction and engagement within your community. Avoid letting your community become a passive audience.</p>
<p>Be Transparent, NOT Opaque: Clear communication about community rules, plans, and changes fosters trust. Avoid keeping members in the dark.</p>
<p>Foster Mutual Respect, NOT Intolerance: Build a community where members respect each other's opinions. Avoid creating an environment that breeds intolerance or animosity.</p>
<p>Promote Learning, NOT Ignorance: Encourage community members to learn and grow together. Avoid letting misinformation or lack of knowledge spread.</p>
<p>Be Responsive, NOT Unapproachable: Ensure that community leaders are approachable and responsive. Avoid creating a barrier between leadership and members.</p>
<p>Encourage Participation, NOT Silence: Foster a culture that encourages participation in discussions and activities. Avoid letting members stay silent and unnoticed.</p>
<p class="float-right">Show Appreciation, NOT Indifference: Regularly acknowledge and appreciate the efforts of your community members. Avoid showing indifference towards their contributions.</p>
<p class="float-right"> </p>
<p class="float-right"> </p>
<p class="float-right"> </p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>
<p>Seek Feedback, DON’T Disregard Opinions: Regularly seek and take into account feedback from your community. Avoid disregarding members' opinions.</p>
<p>Be Consistent, NOT Erratic: Consistency in community rules, activities, and communication helps build trust. Avoid erratic and unpredictable behavior.</p>
<p>Adapt and Innovate, DON’T Stagnate: Embrace change and continuously innovate to keep the community vibrant and interesting. Avoid stagnation and repetition.</p>
<p>Highlight Success Stories, NOT Just Problems: Share success stories and positive experiences to inspire your community. Avoid focusing solely on problems and issues.</p>
<p>Encourage Peer Support, NOT Just Top-Down Assistance: Foster a culture where members can support and help each other. Avoid creating a system that only provides top-down assistance.</p>
<p>Develop Leadership Among Members, NOT Just Hierarchical Leaders: Encourage leadership skills among community members. Avoid a rigid hierarchical leadership structure.</p>
<p>Provide Value, DON’T Just Take: Ensure that your community provides value to its members. Avoid creating a community that seems to only take from its members without giving back.</p>
<p>Implement Clear Guidelines, NOT Arbitrary Rules: Establish clear community guidelines to provide structure and order. Avoid imposing arbitrary rules which may confuse and frustrate members.</p>
<p>Promote Collaboration, NOT Competition: Foster a spirit of collaboration among members. Avoid creating a competitive atmosphere that could lead to conflict and fragmentation.</p>
<p>Provide Platforms for Member Voices, NOT Just Leadership Monologues: Give members a platform to share their ideas and experiences. Avoid situations where only the leadership's voice is heard.</p>
<p>Prioritize Safety and Well-being, DON’T Neglect Member Concerns: Ensure your community is a safe space for all members. Avoid neglecting members' concerns about safety and well-being.</p>
<p>Celebrate Milestones, DON’T Overlook Achievements: Acknowledge and celebrate community achievements and milestones. Avoid overlooking these accomplishments, as they can be powerful motivators and indicators of growth.</p>
<p>These practices will not only help your community grow, but they will also foster a sense of unity and satisfaction among your members. With this list in your pocket, you're all set to engage, grow, and delight your community this year. So, are you ready to do this (and not that)?</p>
<p>For a more comprehensive look at community building strategies, be sure to check out our full-length guide, &quot;<a target="_blank" rel="noopener" href="https://aspenft.io/blog/community-strategy-reboot">Community Strategy Reboot:</a> Lessons Learned from the Last Bull Run&quot;.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Focused Community Building in 2023

The Lightning Guide to Growth

## **Community Strategy Reboot: Lessons Learned from the Last Bull Run**

The world of Non-Fungible Tokens (NFTs) has recently witnessed a series of seismic shifts. The most recent bull run saw an explosion of PFP (Profile Picture) projects, each vying to ride the wave of initial mint sales and build up a storm of hype. However, when the bear market eventually arrived, projects that had nurtured strong communities and offered tangible utility demonstrated their true resilience.

Far from being a crisis, the bursting of the NFT bubble signifies the start of an exciting new era. For creators committed to establishing a genuine audience and delivering real value, it presents an invaluable opportunity. As the frenzy of the bull run recedes, community building strategy has become a vital ingredient for success in the evolving NFT landscape. In this post, we will delve into the lessons learned from the last bull run and lay out a roadmap for building and nurturing a robust community in the contemporary NFT space.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Claim-your-storefront1@3x.png" /></a>

### **Understand Your Community: Start With Why**

Finding your 'why' is a crucial step in any endeavour, and it's no different in the NFT space. Here are a few exercises that can help you gain clarity:

<u><strong>Write a Mission Statement</strong></u><br>This should succinctly encapsulate what your project stands for and its larger goal. Ask yourself, why does my project exist, and what do I want to accomplish?

**<u>Identify your Ideal Community Member</u>**<br>Describe their interests, values, and the reason they would be attracted to your project. This helps in designing community strategies that appeal to the right audience.

**<u>Reflect on Your Passion</u>**<br>What drives you in this space? What aspect of your project truly excites you? Genuine passion is contagious and can significantly bolster your community.

**<u>SWOT Analysis</u>**<br>Identify your Strengths, Weaknesses, Opportunities, and Threats. This introspective exercise can provide a clear picture of where you stand and where you need to go.

### **Create Quality Content: Substance Over Hype**

Building an audience requires creating content that's not just engaging, but also meaningful, and delivers value to the types of people you are trying to connect with. A Threads calendar filled with 30 days of content that doesn’t resonate with your target community members is a waste of your own time and resources — and may actually land you further from your audience than when you started. Instead of thinking about content in terms of quantity, reframe the assignment to be about creating quality content pieces.&nbsp;

Not dissimilar to building a new friendship, building a community requires thought about what others like, how you can help them, and where to find commonality to build a relationship on.&nbsp;

Here's a few steps to help get the wheels turning on what type of content creation may support your community-building goals:&nbsp;

### Identify Your Unique Value Proposition

What can you offer that others can't? This can be a unique style, a novel concept, or a fresh perspective.

A good value proposition formula is something that clearly defines your unique offering. Here's an example of how you can construct it:

**\[Your Project's Name\]** provides **\[key distinctive benefit or feature\]** for **\[your target community\]** who **\[have a specific need or desire\]**. Unlike **\[key competition\]**, we **\[do something differently or better\].**

Filling out this formula can help guide you in clearly defining what your NFT project offers that sets it apart from others. Here's a hypothetical example for an NFT art project:

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Claim-your-storefront2@3x.png" /></a></p>

"Virtual Visionaries unites people across the world affected by sensorineural hearing loss and conductive hearing loss.&nbsp;

By curating a collection of NFTs which symbolize shared experiences and stories, we aim to create a global community centered around understanding, support, and advocating for more accessible content in Web3.

We aren't just about creating digital collectibles, but about creating spaces where the loudest voice doesn’t speak for us all.”

### Plan, Release and Optimize Your Content

Now that you've defined your "why" and value proposition, it's time to start creating and sharing content that resonates with your audience. Here's a step-by-step roadmap to guide you:

**Ideate:** Leverage your value proposition to brainstorm content ideas. Ask yourself what sort of content can best support your mission and connect with your community.

**Create:** Turn your ideas into reality. This might mean creating unique NFTs, writing informative blog posts, or making engaging video content.

**Share & Engage:** Release your content into the world, but don't stop there. Make sure you are engaging with your audience on a regular basis. This could mean responding to comments, posing questions, or hosting live discussions.

**Solicit Feedback:** A key part of creating content that truly resonates with your audience is to actively seek their feedback. You can achieve this in a few ways:

* **Surveys and Polls:**<br>Use digital tools to create quick and easy surveys or polls. You can ask your community specific questions about what they liked or disliked about a piece of content, or what they'd like to see more of in the future.
* **Open Forums:**<br>Host regular AMA (Ask Me Anything) sessions or open forum discussions where community members can share their thoughts and feedback about your content.
* **Social Listening:**<br>Pay attention to what your community members are saying on social media and in discussion forums. These conversations can provide valuable insights about how your content is being received.

**Iterate:** Take the feedback you've gathered and use it to refine your content creation process. Remember, it's all about delivering value to your audience, so don't be afraid to pivot or change direction based on what your community tells you they want.

As you follow this roadmap, remember the importance of authenticity. Your community can tell when content is genuine and when it's purely promotional. Strive to create substance over hype, focusing on meaningful interactions that build trust and reinforce the value you're delivering to your community.

### Regular Content Creation

Once you know what works, what’s generating meaningful engagement, and what your community wants to see more of, set a schedule for creating and releasing content, and stick to it! This can be weekly or monthly, depending on your capacity and can be scheduled using some of our favorite tools below, to make sure your Screen Time isn’t off the charts!

1. [<u>Sprout Social</u>](https://sproutsocial.com/)
2. [<u>Later</u>](https://later.com/home-a/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brand-latersocialmedia-consolidated-us&amp;gad=1&amp;gclid=CjwKCAjwwb6lBhBJEiwAbuVUSlZKTCRIKiJUFuYKntbuQRDO1cCovXe-W6DkNHoYes62F5_UDKcsuBoCrsAQAvD_BwE)
3. [<u>Hootsuite</u>](https://www.hootsuite.com/)

### **Establish Utility: Beyond Ownership**

To maximize the potential of your NFT project, it's crucial to understand the different roles within your audience and how you can engage them through utility. Primarily, we'll focus on two types of people: Collectors and Community Members.

* **Collectors:**<br>These individuals are primarily motivated by the potential for profit. They buy your NFTs hoping that their value will appreciate over time. They may not necessarily feel a strong connection to the cause or the community, but see value in the rarity or potential future demand for the NFTs they own.

* **Community Members:**<br>These are the people who believe in your 'why'. They're here not just for the NFTs, but for the cause and the community around it. They engage in discussions, participate in events, and often feel a sense of identity with your project.

To transform collectors into community members and turn members into advocates, utility plays a crucial role. Here's how Aspen's tools can assist:

* **For Collectors:**<br>Use Aspen's subscription tools to provide value beyond mere ownership. Offer exclusive perks or benefits for those who hold your NFTs. This could be early access to new releases, discounts, or exclusive content. This added utility incentivizes collectors to become more engaged community members.
* **For Community Members:**<br>Build a tiered membership program that rewards loyalty and fosters a sense of belonging. With Aspen's tools, you can offer your community exclusive access to events, special recognition, or the ability to influence the direction of your project. These rewards can help transform community members into advocates for your cause.

By leveraging Aspen's subscription tools in conjunction with the royalty reporting features, creators can gain valuable insights to make informed decisions about their tiered membership program. This consistent revenue stream allows creators to reinvest into creating a world-class utility for their members, enhancing the value and appeal of their collection.

### **Foster Open Dialogue: Engage and Listen**

When we talk about "listening" in an online community context, we mean more than just keeping an eye out for messages or comments. It's an active process of observing, understanding, and responding to the needs, feedback, and sentiments of your community. This involves monitoring discussions on your platforms, but also looking at indirect feedback such as engagement rates, content shares, and the overall tone of conversation.

Here are few ways you can effectively "listen" online:

* **Monitor Direct Feedback:**<br>Keep a close eye on your comments sections, direct messages, and any other platform where your community can provide direct feedback. This gives you valuable insight into their thoughts, feelings, and needs.
* **Track Engagement Metrics:**<br>Observe which types of content are garnering the most likes, shares, and comments. High engagement is a good indicator that your content is resonating with your audience.
* **Monitor Social Media Mentions:**<br>Use social media tools to track when and where your project is being discussed online. This can help you understand public perception and spot potential issues before they escalate.
* **Conduct Regular Surveys:**<br>Consider conducting regular surveys to gather structured feedback from your community. This gives your community a chance to voice their thoughts and provides you with actionable data.
* **Create Open Feedback Channels:**<br>Dedicate certain channels or times for open feedback and discussion. This can help foster a sense of transparency and involvement in your community.

### From Recon to Routine

Once you've cultivated the practice of listening, you can better implement a routine of engaging your community on a weekly and monthly basis:

<u><strong>Weekly Basis</strong></u>

* **Host AMA sessions:**<br>This can help answer community queries and foster a sense of involvement between your and your community along with building connection between your community members.
* **Schedule Content Releases:**<br>This could be anything from a blog post to a podcast episode or a GRWM video sharing a BTS peek at how you prepare for the day as a digital content creator.

<u><strong>Monthly Basis</strong></u>

* **Community Update:**<br>Share the progress and future plans for the project on a Discord Call, Twitter Spaces, or even through a Twitter Thread. Invite Community Members to join for a Q+A session to directly answer any questions or tie it into one of your Weekly AMAs.
* **Members Spotlight:**<br>Showcase and appreciate active community members through a Collab Post on Instagram, coordinating an IG Live session with the member or dually hosting a Twitter Space

### **Consistency is Key: Keep Delivering Value**

Consistency is a cornerstone of community building. A continuous stream of value-adding content not only keeps your community engaged but also strengthens the bond between you and your audience, creating a sense of reliability and trust.

A well-structured content calendar can help immensely with maintaining consistency. Here are a few recommendations to ensure you keep delivering value regularly:

### Weekly/Monthly Content Calendar

Plan out your content ahead of time, scheduling different types of content for different days of the week. For instance, Monday could be a day for project updates, Wednesday for community spotlight, Friday for exclusive sneak peeks into upcoming work or events, and so on. This not only helps in maintaining consistency but also gives your community something to look forward to.

### Community Building Planning Days

Allocate 1-2 days per month specifically for planning your community building strategies. This can include brainstorming ideas for new content, assessing the effectiveness of previous community building efforts, identifying potential collaborations, and more.

### Use Analytics Tools

In order to ensure that your efforts are actually resonating with your community, make sure to regularly check the analytics. Aspen's Royalty Reporting feature gives you a deep understanding of your earnings, allowing you to identify what works best for your audience. Additionally, social media metrics such as likes, shares, comments, and follower growth give you an idea of how well your content is performing and what your community enjoys most.

By maintaining consistency in delivering value and using tools like Aspen's Royalty Reporting, email capture, and innovative distribution strategies like QR codes and claim links, you can pave new ways to connect with your community beyond just producing more NFTs. With these strategies in place, you can keep your community engaged and invested in your work, reinforcing the bond that goes beyond a simple buyer-seller relationship.

### **Adapt and Evolve: Embrace Change**

Communities, like individuals, are dynamic entities. They constantly evolve, shift, and respond to the changing world around them. Therefore, recognizing the ever-changing nature of your community is key to successfully maintaining and growing it. Additionally, as a creator, it is equally crucial to prioritize your own growth and learning. The digital landscape is constantly changing and being updated, and staying ahead of these changes will ensure you continue to be relevant and valuable to your audience.

By regularly adapting and evolving, you show your community that you are committed to their needs and that you are also willing to grow with them. This builds trust and strengthens your relationship, as they see you are committed to serving them at the highest level possible.

### Growth-Centric Resources for Creators

One of the ways to keep up with this fast-paced industry is to invest time in continuous education and make use of online resources. Below are some platforms that you might find helpful:

* **Coursera & edX:**<br>These platforms offer a vast array of courses for various subjects including digital marketing, data analysis, and much more. These could be helpful to boost your marketing and data interpretation skills.
* **Dune Analytics:**<br>Dune offers a suite of analytics tools tailored specifically to the web3 industry. With these tools, you can gain a deeper understanding of on-chain data, helping you make informed decisions for your project.
* **Medium & Substack:**<br>Both platforms are a great source of knowledge for a variety of topics, including NFTs, blockchain, and crypto trends. By following industry leaders and enthusiasts, you can stay up-to-date on the latest developments.
* **Join Other Creator Communities:**<br>Becoming an active member in other creators' communities can give you firsthand insights into effective community engagement and growth strategies. Moreover, it can also be a source of inspiration for your own community building efforts.

Remember, continual learning and adaptation are the lifeblood of relevance in this dynamic landscape. Keep evolving and your community will evolve with you.

### **Lessons From the Last Bull Run**

As we journey into the next wave of web3, our resilience and success hinge upon our ability to learn from the past, adapt, and build robust communities around our projects. This post is more than just a guideline; it is a roadmap designed to navigate the unpredictable terrain of the digital content landscape.

In our exploration, we've emphasized the importance of understanding your community and crafting a strong, clear mission statement. It is vital to create meaningful content that resonates with your audience and offers real value rather than just feeding into the hype. At the same time, we underscored the significance of establishing utility beyond ownership, enabling a stronger bond with both collectors and active community members.

Importantly, we touched upon the role of open dialogue. Engaging with your community and being responsive to their feedback fosters a strong sense of belonging and trust. Also, it provides a crucial lifeline for creators to adapt and evolve, keeping in line with the dynamism of their community.

Consistency in delivering value is another key pillar of community building. A well-structured content calendar and regular analysis of engagement metrics can go a long way in establishing reliability, strengthening the bond with your audience, and maintaining their interest in your project.

Finally, as we voyage further into the often-unpredictable future of the creator economy, embracing change and continuously learning is imperative. The landscape is constantly evolving, and our ability to adapt with it, using resources and tools at our disposal, is crucial to stay relevant and serve our community at the highest level.

In essence, as we reboot our community strategies, the lessons learned from the last bull run can serve as our guiding light, illuminating our path toward building a thriving, engaged, and resilient community. Each step on this roadmap represents an investment in your community, reinforcing the bond that goes beyond the transactional nature of buying and selling NFTs, towards creating a shared journey of growth, learning, and mutual success.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Claim-your-storefront3@3x.png" /></a>

<h2><strong>Community Strategy Reboot: Lessons Learned from the Last Bull Run</strong></h2>
<p>The world of Non-Fungible Tokens (NFTs) has recently witnessed a series of seismic shifts. The most recent bull run saw an explosion of PFP (Profile Picture) projects, each vying to ride the wave of initial mint sales and build up a storm of hype. However, when the bear market eventually arrived, projects that had nurtured strong communities and offered tangible utility demonstrated their true resilience.</p>
<p>Far from being a crisis, the bursting of the NFT bubble signifies the start of an exciting new era. For creators committed to establishing a genuine audience and delivering real value, it presents an invaluable opportunity. As the frenzy of the bull run recedes, community building strategy has become a vital ingredient for success in the evolving NFT landscape. In this post, we will delve into the lessons learned from the last bull run and lay out a roadmap for building and nurturing a robust community in the contemporary NFT space.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Claim-your-storefront1@3x.png" /></a></p>
<h3><strong>Understand Your Community: Start With Why</strong></h3>
<p>Finding your 'why' is a crucial step in any endeavour, and it's no different in the NFT space. Here are a few exercises that can help you gain clarity:</p>
<p><u><strong>Write a Mission Statement</strong></u><br>This should succinctly encapsulate what your project stands for and its larger goal. Ask yourself, why does my project exist, and what do I want to accomplish?</p>
<p><strong><u>Identify your Ideal Community Member</u></strong><br>Describe their interests, values, and the reason they would be attracted to your project. This helps in designing community strategies that appeal to the right audience.</p>
<p><strong><u>Reflect on Your Passion</u></strong><br>What drives you in this space? What aspect of your project truly excites you? Genuine passion is contagious and can significantly bolster your community.</p>
<p><strong><u>SWOT Analysis</u></strong><br>Identify your Strengths, Weaknesses, Opportunities, and Threats. This introspective exercise can provide a clear picture of where you stand and where you need to go.</p>
<h3><strong>Create Quality Content: Substance Over Hype</strong></h3>
<p>Building an audience requires creating content that's not just engaging, but also meaningful, and delivers value to the types of people you are trying to connect with. A Threads calendar filled with 30 days of content that doesn’t resonate with your target community members is a waste of your own time and resources — and may actually land you further from your audience than when you started. Instead of thinking about content in terms of quantity, reframe the assignment to be about creating quality content pieces. </p>
<p>Not dissimilar to building a new friendship, building a community requires thought about what others like, how you can help them, and where to find commonality to build a relationship on. </p>
<p>Here's a few steps to help get the wheels turning on what type of content creation may support your community-building goals: </p>
<h3>Identify Your Unique Value Proposition</h3>
<p>What can you offer that others can't? This can be a unique style, a novel concept, or a fresh perspective.</p>
<p>A good value proposition formula is something that clearly defines your unique offering. Here's an example of how you can construct it:</p>
<p><strong>[Your Project's Name]</strong> provides <strong>[key distinctive benefit or feature]</strong> for <strong>[your target community]</strong> who <strong>[have a specific need or desire]</strong>. Unlike <strong>[key competition]</strong>, we <strong>[do something differently or better].</strong></p>
<p>Filling out this formula can help guide you in clearly defining what your NFT project offers that sets it apart from others. Here's a hypothetical example for an NFT art project:</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Claim-your-storefront2@3x.png" /></a></p>
<p>&quot;Virtual Visionaries unites people across the world affected by sensorineural hearing loss and conductive hearing loss. </p>
<p>By curating a collection of NFTs which symbolize shared experiences and stories, we aim to create a global community centered around understanding, support, and advocating for more accessible content in Web3.</p>
<p>We aren't just about creating digital collectibles, but about creating spaces where the loudest voice doesn’t speak for us all.”</p>
<h3>Plan, Release and Optimize Your Content</h3>
<p>Now that you've defined your &quot;why&quot; and value proposition, it's time to start creating and sharing content that resonates with your audience. Here's a step-by-step roadmap to guide you:</p>
<p><strong>Ideate:</strong> Leverage your value proposition to brainstorm content ideas. Ask yourself what sort of content can best support your mission and connect with your community.</p>
<p><strong>Create:</strong> Turn your ideas into reality. This might mean creating unique NFTs, writing informative blog posts, or making engaging video content.</p>
<p><strong>Share &amp; Engage:</strong> Release your content into the world, but don't stop there. Make sure you are engaging with your audience on a regular basis. This could mean responding to comments, posing questions, or hosting live discussions.</p>
<p><strong>Solicit Feedback:</strong> A key part of creating content that truly resonates with your audience is to actively seek their feedback. You can achieve this in a few ways:</p>
<ul>
<li><strong>Surveys and Polls:</strong><br>Use digital tools to create quick and easy surveys or polls. You can ask your community specific questions about what they liked or disliked about a piece of content, or what they'd like to see more of in the future.</li>
<li><strong>Open Forums:</strong><br>Host regular AMA (Ask Me Anything) sessions or open forum discussions where community members can share their thoughts and feedback about your content.</li>
<li><strong>Social Listening:</strong><br>Pay attention to what your community members are saying on social media and in discussion forums. These conversations can provide valuable insights about how your content is being received.</li>
</ul>
<p><strong>Iterate:</strong> Take the feedback you've gathered and use it to refine your content creation process. Remember, it's all about delivering value to your audience, so don't be afraid to pivot or change direction based on what your community tells you they want.</p>
<p>As you follow this roadmap, remember the importance of authenticity. Your community can tell when content is genuine and when it's purely promotional. Strive to create substance over hype, focusing on meaningful interactions that build trust and reinforce the value you're delivering to your community.</p>
<h3>Regular Content Creation</h3>
<p>Once you know what works, what’s generating meaningful engagement, and what your community wants to see more of, set a schedule for creating and releasing content, and stick to it! This can be weekly or monthly, depending on your capacity and can be scheduled using some of our favorite tools below, to make sure your Screen Time isn’t off the charts!</p>
<ol>
<li><a href="https://sproutsocial.com/"><u>Sprout Social</u></a></li>
<li><a href="https://later.com/home-a/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brand-latersocialmedia-consolidated-us&amp;gad=1&amp;gclid=CjwKCAjwwb6lBhBJEiwAbuVUSlZKTCRIKiJUFuYKntbuQRDO1cCovXe-W6DkNHoYes62F5_UDKcsuBoCrsAQAvD_BwE"><u>Later</u></a></li>
<li><a href="https://www.hootsuite.com/"><u>Hootsuite</u></a></li>
</ol>
<h3><strong>Establish Utility: Beyond Ownership</strong></h3>
<p>To maximize the potential of your NFT project, it's crucial to understand the different roles within your audience and how you can engage them through utility. Primarily, we'll focus on two types of people: Collectors and Community Members.</p>
<ul>
<li>
<p><strong>Collectors:</strong><br>These individuals are primarily motivated by the potential for profit. They buy your NFTs hoping that their value will appreciate over time. They may not necessarily feel a strong connection to the cause or the community, but see value in the rarity or potential future demand for the NFTs they own.</p>
</li>
<li>
<p><strong>Community Members:</strong><br>These are the people who believe in your 'why'. They're here not just for the NFTs, but for the cause and the community around it. They engage in discussions, participate in events, and often feel a sense of identity with your project.</p>
</li>
</ul>
<p>To transform collectors into community members and turn members into advocates, utility plays a crucial role. Here's how Aspen's tools can assist:</p>
<ul>
<li><strong>For Collectors:</strong><br>Use Aspen's subscription tools to provide value beyond mere ownership. Offer exclusive perks or benefits for those who hold your NFTs. This could be early access to new releases, discounts, or exclusive content. This added utility incentivizes collectors to become more engaged community members.</li>
<li><strong>For Community Members:</strong><br>Build a tiered membership program that rewards loyalty and fosters a sense of belonging. With Aspen's tools, you can offer your community exclusive access to events, special recognition, or the ability to influence the direction of your project. These rewards can help transform community members into advocates for your cause.</li>
</ul>
<p>By leveraging Aspen's subscription tools in conjunction with the royalty reporting features, creators can gain valuable insights to make informed decisions about their tiered membership program. This consistent revenue stream allows creators to reinvest into creating a world-class utility for their members, enhancing the value and appeal of their collection.</p>
<h3><strong>Foster Open Dialogue: Engage and Listen</strong></h3>
<p>When we talk about &quot;listening&quot; in an online community context, we mean more than just keeping an eye out for messages or comments. It's an active process of observing, understanding, and responding to the needs, feedback, and sentiments of your community. This involves monitoring discussions on your platforms, but also looking at indirect feedback such as engagement rates, content shares, and the overall tone of conversation.</p>
<p>Here are few ways you can effectively &quot;listen&quot; online:</p>
<ul>
<li><strong>Monitor Direct Feedback:</strong><br>Keep a close eye on your comments sections, direct messages, and any other platform where your community can provide direct feedback. This gives you valuable insight into their thoughts, feelings, and needs.</li>
<li><strong>Track Engagement Metrics:</strong><br>Observe which types of content are garnering the most likes, shares, and comments. High engagement is a good indicator that your content is resonating with your audience.</li>
<li><strong>Monitor Social Media Mentions:</strong><br>Use social media tools to track when and where your project is being discussed online. This can help you understand public perception and spot potential issues before they escalate.</li>
<li><strong>Conduct Regular Surveys:</strong><br>Consider conducting regular surveys to gather structured feedback from your community. This gives your community a chance to voice their thoughts and provides you with actionable data.</li>
<li><strong>Create Open Feedback Channels:</strong><br>Dedicate certain channels or times for open feedback and discussion. This can help foster a sense of transparency and involvement in your community.</li>
</ul>
<h3>From Recon to Routine</h3>
<p>Once you've cultivated the practice of listening, you can better implement a routine of engaging your community on a weekly and monthly basis:</p>
<p><u><strong>Weekly Basis</strong></u></p>
<ul>
<li><strong>Host AMA sessions:</strong><br>This can help answer community queries and foster a sense of involvement between your and your community along with building connection between your community members.</li>
<li><strong>Schedule Content Releases:</strong><br>This could be anything from a blog post to a podcast episode or a GRWM video sharing a BTS peek at how you prepare for the day as a digital content creator.</li>
</ul>
<p><u><strong>Monthly Basis</strong></u></p>
<ul>
<li><strong>Community Update:</strong><br>Share the progress and future plans for the project on a Discord Call, Twitter Spaces, or even through a Twitter Thread. Invite Community Members to join for a Q+A session to directly answer any questions or tie it into one of your Weekly AMAs.</li>
<li><strong>Members Spotlight:</strong><br>Showcase and appreciate active community members through a Collab Post on Instagram, coordinating an IG Live session with the member or dually hosting a Twitter Space</li>
</ul>
<h3><strong>Consistency is Key: Keep Delivering Value</strong></h3>
<p>Consistency is a cornerstone of community building. A continuous stream of value-adding content not only keeps your community engaged but also strengthens the bond between you and your audience, creating a sense of reliability and trust.</p>
<p>A well-structured content calendar can help immensely with maintaining consistency. Here are a few recommendations to ensure you keep delivering value regularly:</p>
<h3>Weekly/Monthly Content Calendar</h3>
<p>Plan out your content ahead of time, scheduling different types of content for different days of the week. For instance, Monday could be a day for project updates, Wednesday for community spotlight, Friday for exclusive sneak peeks into upcoming work or events, and so on. This not only helps in maintaining consistency but also gives your community something to look forward to.</p>
<h3>Community Building Planning Days</h3>
<p>Allocate 1-2 days per month specifically for planning your community building strategies. This can include brainstorming ideas for new content, assessing the effectiveness of previous community building efforts, identifying potential collaborations, and more.</p>
<h3>Use Analytics Tools</h3>
<p>In order to ensure that your efforts are actually resonating with your community, make sure to regularly check the analytics. Aspen's Royalty Reporting feature gives you a deep understanding of your earnings, allowing you to identify what works best for your audience. Additionally, social media metrics such as likes, shares, comments, and follower growth give you an idea of how well your content is performing and what your community enjoys most.</p>
<p>By maintaining consistency in delivering value and using tools like Aspen's Royalty Reporting, email capture, and innovative distribution strategies like QR codes and claim links, you can pave new ways to connect with your community beyond just producing more NFTs. With these strategies in place, you can keep your community engaged and invested in your work, reinforcing the bond that goes beyond a simple buyer-seller relationship.</p>
<h3><strong>Adapt and Evolve: Embrace Change</strong></h3>
<p>Communities, like individuals, are dynamic entities. They constantly evolve, shift, and respond to the changing world around them. Therefore, recognizing the ever-changing nature of your community is key to successfully maintaining and growing it. Additionally, as a creator, it is equally crucial to prioritize your own growth and learning. The digital landscape is constantly changing and being updated, and staying ahead of these changes will ensure you continue to be relevant and valuable to your audience.</p>
<p>By regularly adapting and evolving, you show your community that you are committed to their needs and that you are also willing to grow with them. This builds trust and strengthens your relationship, as they see you are committed to serving them at the highest level possible.</p>
<h3>Growth-Centric Resources for Creators</h3>
<p>One of the ways to keep up with this fast-paced industry is to invest time in continuous education and make use of online resources. Below are some platforms that you might find helpful:</p>
<ul>
<li><strong>Coursera &amp; edX:</strong><br>These platforms offer a vast array of courses for various subjects including digital marketing, data analysis, and much more. These could be helpful to boost your marketing and data interpretation skills.</li>
<li><strong>Dune Analytics:</strong><br>Dune offers a suite of analytics tools tailored specifically to the web3 industry. With these tools, you can gain a deeper understanding of on-chain data, helping you make informed decisions for your project.</li>
<li><strong>Medium &amp; Substack:</strong><br>Both platforms are a great source of knowledge for a variety of topics, including NFTs, blockchain, and crypto trends. By following industry leaders and enthusiasts, you can stay up-to-date on the latest developments.</li>
<li><strong>Join Other Creator Communities:</strong><br>Becoming an active member in other creators' communities can give you firsthand insights into effective community engagement and growth strategies. Moreover, it can also be a source of inspiration for your own community building efforts.</li>
</ul>
<p>Remember, continual learning and adaptation are the lifeblood of relevance in this dynamic landscape. Keep evolving and your community will evolve with you.</p>
<h3><strong>Lessons From the Last Bull Run</strong></h3>
<p>As we journey into the next wave of web3, our resilience and success hinge upon our ability to learn from the past, adapt, and build robust communities around our projects. This post is more than just a guideline; it is a roadmap designed to navigate the unpredictable terrain of the digital content landscape.</p>
<p>In our exploration, we've emphasized the importance of understanding your community and crafting a strong, clear mission statement. It is vital to create meaningful content that resonates with your audience and offers real value rather than just feeding into the hype. At the same time, we underscored the significance of establishing utility beyond ownership, enabling a stronger bond with both collectors and active community members.</p>
<p>Importantly, we touched upon the role of open dialogue. Engaging with your community and being responsive to their feedback fosters a strong sense of belonging and trust. Also, it provides a crucial lifeline for creators to adapt and evolve, keeping in line with the dynamism of their community.</p>
<p>Consistency in delivering value is another key pillar of community building. A well-structured content calendar and regular analysis of engagement metrics can go a long way in establishing reliability, strengthening the bond with your audience, and maintaining their interest in your project.</p>
<p>Finally, as we voyage further into the often-unpredictable future of the creator economy, embracing change and continuously learning is imperative. The landscape is constantly evolving, and our ability to adapt with it, using resources and tools at our disposal, is crucial to stay relevant and serve our community at the highest level.</p>
<p>In essence, as we reboot our community strategies, the lessons learned from the last bull run can serve as our guiding light, illuminating our path toward building a thriving, engaged, and resilient community. Each step on this roadmap represents an investment in your community, reinforcing the bond that goes beyond the transactional nature of buying and selling NFTs, towards creating a shared journey of growth, learning, and mutual success.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Claim-your-storefront3@3x.png" /></a></p>


Lessons Learned from the Last Bull Run

Community Strategy Reboot

## **Free Utility: A Race to the Bottom**

In the rapidly evolving world of web3 communities, the concept of utility has become a pivotal factor in determining the value and longevity of a project. While offering utility to NFT holders has gained popularity, there is a critical issue that needs addressing—the race to the bottom when it comes to pricing utility.&nbsp;

As creators, it's essential to understand that providing utility for solely the cost of the original NFT purchase leaves little room for sustainable revenue streams. In this blog post, we'll delve into the challenges faced by creators in developing and maintaining utility, the actual costs involved, and why a fair revenue model is crucial for the longevity and growth of their projects.

<a target="_blank" href="https://app.aspenft.io/storefronts/thanksfm"><img title="Header CTA" src="/images/blog/CTA/1_Revitalize-Your-Revenue-Streams1@3x.png" /></a>

### **The Illusion of Free Utility**

Creators often feel compelled to offer utility for free to attract and retain their audience. While this may seem like a noble approach, it can have unintended consequences. Free utility erodes the creators' ability to generate income and invest in their projects, hindering their capacity to provide the promised utility over time. Building a sustainable and recurring revenue stream is necessary for creators to continue offering valuable services and develop new utility functions to keep their community engaged and grow their audience.

Recent data suggests that the average profit for creators from collection sales lasts for a relatively short period, typically ranging from three to six months. This limited timeframe stands in stark contrast to the community's expectation that utility will be available in perpetuity. By offering free utility without a sustainable revenue model, creators inadvertently limit their ability to continue providing the promised services beyond the initial phase.

While the initial mint of an NFT collection can generate significant profits, it is often a temporary boost. Over time, the demand for the collection might dwindle, leading to a decline in sales. This puts the creator in a precarious position, as they are left with diminishing revenue streams to support ongoing utility provision. Without a fair revenue model in place, it becomes increasingly challenging for creators to allocate resources towards maintaining the utility and exploring new avenues for innovation.

### **The Economics of the Creator Economy**

In today's digital landscape, the creator economy has become a powerful force, enabling individuals to monetize their talents, ideas, and creations like never before. However, it is crucial to understand the economic realities that Creators face, beyond the illusion of free utility.&nbsp;

One key statistic that sheds light on the financial aspects of the creator economy is the average income earned by Creators. Recent studies indicate that approximately 70% of web3 Creators earn *less than $500 per month from their creations*. This highlights the stark reality that many creators face financial challenges in generating sustainable income from their work.

To compound this issue, the cost of living continues to rise in many regions. Inflation, housing costs, and other essential expenses place additional burdens on Creators, making it even more crucial for them to establish fair revenue models that provide adequate compensation for their efforts.

It is also important to recognize the **hidden** costs associated with providing utility to the community. These costs go beyond the initial creation of the NFT and encompass ongoing maintenance, technical support, and the need for continuous innovation to keep the audience engaged. Creators may have to outsource technical and creative talent, invest in web hosting and software, and dedicate substantial time and resources to ensure the sustainability of their offerings.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/thanksfm"><img title="Square CTA" src="/images/blog/CTA/1_Revitalize-Your-Revenue-Streams2@3xSmall.png" /></a></p>

### **Hidden Costs of Providing Utility**

While the concept of free utility may initially sound enticing, it is essential for Creators to understand the hidden costs associated with providing ongoing value to their community. These costs go beyond the mere creation of an NFT collection and extend into various aspects that ensure the sustainability and growth of the creator's offerings.

1. **Time Investment**<br>Creating and maintaining a thriving NFT project requires a significant time commitment. According to a survey, 53% of artists reported spending 25 or more hours per week creating and managing their NFTs¹. Additionally, a report by The Creative Independent found that 76% of artists spend more time on administrative tasks, marketing, and managing their online presence than on actual creative work².
2. **Technical Expertise**<br>In many cases, creators must rely on technical experts or outsource certain aspects of their project. According to a study by Electric Capital, 31% of developers in the Web3 ecosystem outsource development work, indicating a reliance on external expertise³. Collaborating with skilled professionals to handle complex technical aspects can be a substantial expense for creators.
3. **Creative Talent**<br>Building a captivating and unique NFT collection often involves collaborating with artists, designers, and other creative professionals. According to a report by NonFungible.com, the average royalty fee paid to artists on the Ethereum blockchain is around 10%⁴. This fee represents a significant portion of the creator's revenue and highlights the financial commitment to compensating creative talent.
4. **Web Hosting and Infrastructure**<br>Hosting an NFT project necessitates a robust and reliable infrastructure. According to a study by CoinDesk, the average monthly cost for hosting and maintaining a simple NFT marketplace is estimated to be around $500⁵. As projects grow in scale and complexity, these expenses can increase significantly.
5. **Ongoing Innovation**<br>To keep their audience engaged and maintain a competitive edge, creators must continuously innovate and introduce new features or utility to their NFT project. According to a survey by DappRadar, 45% of developers in the NFT space consider ongoing development and innovation as their highest cost⁶. This ongoing investment is crucial for the long-term success and relevance of the project.

By accounting for these hidden costs, Creators gain a more accurate understanding of the financial realities involved in providing sustainable utility. It becomes clear that the notion of free utility is an illusion that can hinder a creator's ability to meet ongoing expenses and deliver on the promises made to their community.

### **Empowering Creators**

At Aspen, we firmly believe in empowering creators to be paid and treated fairly. We advocate for an ecosystem that allows creators to provide sustainable utility and continue adding value over time — but utility isn’t free. By establishing fair pricing structures for utility, Creators can secure their financial stability, reinvest in their projects, and nurture an engaged community.

Aspen's Revenue Tools are purpose-built to support and uphold these fundamental creator rights. We provide creators with the tools, resources, and knowledge they need to navigate the financial aspects of their web3 endeavors successfully. From royalty recovery programs to subscription models, marketing automations to ongoing monetization, Aspen equips creators with the means to build sustainable businesses and establish recurring revenue streams.

<a target="_blank" href="https://app.aspenft.io/storefronts/thanksfm"><img title="Footer CTA" src="/images/blog/CTA/1_Revitalize-Your-Revenue-Streams3@3x.png" /></a>

<sup>SuperRare, "The State of the Artist," March 2021.<br />The Creative Independent, "A Study of the Artist Economy," November 2020.<br />Electric Capital, "Developer Report: Web3 Developer Survey," September 2021.<br />NonFungible.com, "NFT Market Report Q4 2020," January</sup>

<h2><strong>Free Utility: A Race to the Bottom</strong></h2>
<p>In the rapidly evolving world of web3 communities, the concept of utility has become a pivotal factor in determining the value and longevity of a project. While offering utility to NFT holders has gained popularity, there is a critical issue that needs addressing—the race to the bottom when it comes to pricing utility. </p>
<p>As creators, it's essential to understand that providing utility for solely the cost of the original NFT purchase leaves little room for sustainable revenue streams. In this blog post, we'll delve into the challenges faced by creators in developing and maintaining utility, the actual costs involved, and why a fair revenue model is crucial for the longevity and growth of their projects.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/thanksfm"><img title="Header CTA" src="/images/blog/CTA/1_Revitalize-Your-Revenue-Streams1@3x.png" /></a></p>
<h3><strong>The Illusion of Free Utility</strong></h3>
<p>Creators often feel compelled to offer utility for free to attract and retain their audience. While this may seem like a noble approach, it can have unintended consequences. Free utility erodes the creators' ability to generate income and invest in their projects, hindering their capacity to provide the promised utility over time. Building a sustainable and recurring revenue stream is necessary for creators to continue offering valuable services and develop new utility functions to keep their community engaged and grow their audience.</p>
<p>Recent data suggests that the average profit for creators from collection sales lasts for a relatively short period, typically ranging from three to six months. This limited timeframe stands in stark contrast to the community's expectation that utility will be available in perpetuity. By offering free utility without a sustainable revenue model, creators inadvertently limit their ability to continue providing the promised services beyond the initial phase.</p>
<p>While the initial mint of an NFT collection can generate significant profits, it is often a temporary boost. Over time, the demand for the collection might dwindle, leading to a decline in sales. This puts the creator in a precarious position, as they are left with diminishing revenue streams to support ongoing utility provision. Without a fair revenue model in place, it becomes increasingly challenging for creators to allocate resources towards maintaining the utility and exploring new avenues for innovation.</p>
<h3><strong>The Economics of the Creator Economy</strong></h3>
<p>In today's digital landscape, the creator economy has become a powerful force, enabling individuals to monetize their talents, ideas, and creations like never before. However, it is crucial to understand the economic realities that Creators face, beyond the illusion of free utility. </p>
<p>One key statistic that sheds light on the financial aspects of the creator economy is the average income earned by Creators. Recent studies indicate that approximately 70% of web3 Creators earn <em>less than $500 per month from their creations</em>. This highlights the stark reality that many creators face financial challenges in generating sustainable income from their work.</p>
<p>To compound this issue, the cost of living continues to rise in many regions. Inflation, housing costs, and other essential expenses place additional burdens on Creators, making it even more crucial for them to establish fair revenue models that provide adequate compensation for their efforts.</p>
<p>It is also important to recognize the <strong>hidden</strong> costs associated with providing utility to the community. These costs go beyond the initial creation of the NFT and encompass ongoing maintenance, technical support, and the need for continuous innovation to keep the audience engaged. Creators may have to outsource technical and creative talent, invest in web hosting and software, and dedicate substantial time and resources to ensure the sustainability of their offerings.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/thanksfm"><img title="Square CTA" src="/images/blog/CTA/1_Revitalize-Your-Revenue-Streams2@3xSmall.png" /></a></p>
<h3><strong>Hidden Costs of Providing Utility</strong></h3>
<p>While the concept of free utility may initially sound enticing, it is essential for Creators to understand the hidden costs associated with providing ongoing value to their community. These costs go beyond the mere creation of an NFT collection and extend into various aspects that ensure the sustainability and growth of the creator's offerings.</p>
<ol>
<li><strong>Time Investment</strong><br>Creating and maintaining a thriving NFT project requires a significant time commitment. According to a survey, 53% of artists reported spending 25 or more hours per week creating and managing their NFTs¹. Additionally, a report by The Creative Independent found that 76% of artists spend more time on administrative tasks, marketing, and managing their online presence than on actual creative work².</li>
<li><strong>Technical Expertise</strong><br>In many cases, creators must rely on technical experts or outsource certain aspects of their project. According to a study by Electric Capital, 31% of developers in the Web3 ecosystem outsource development work, indicating a reliance on external expertise³. Collaborating with skilled professionals to handle complex technical aspects can be a substantial expense for creators.</li>
<li><strong>Creative Talent</strong><br>Building a captivating and unique NFT collection often involves collaborating with artists, designers, and other creative professionals. According to a report by NonFungible.com, the average royalty fee paid to artists on the Ethereum blockchain is around 10%⁴. This fee represents a significant portion of the creator's revenue and highlights the financial commitment to compensating creative talent.</li>
<li><strong>Web Hosting and Infrastructure</strong><br>Hosting an NFT project necessitates a robust and reliable infrastructure. According to a study by CoinDesk, the average monthly cost for hosting and maintaining a simple NFT marketplace is estimated to be around $500⁵. As projects grow in scale and complexity, these expenses can increase significantly.</li>
<li><strong>Ongoing Innovation</strong><br>To keep their audience engaged and maintain a competitive edge, creators must continuously innovate and introduce new features or utility to their NFT project. According to a survey by DappRadar, 45% of developers in the NFT space consider ongoing development and innovation as their highest cost⁶. This ongoing investment is crucial for the long-term success and relevance of the project.</li>
</ol>
<p>By accounting for these hidden costs, Creators gain a more accurate understanding of the financial realities involved in providing sustainable utility. It becomes clear that the notion of free utility is an illusion that can hinder a creator's ability to meet ongoing expenses and deliver on the promises made to their community.</p>
<h3><strong>Empowering Creators</strong></h3>
<p>At Aspen, we firmly believe in empowering creators to be paid and treated fairly. We advocate for an ecosystem that allows creators to provide sustainable utility and continue adding value over time — but utility isn’t free. By establishing fair pricing structures for utility, Creators can secure their financial stability, reinvest in their projects, and nurture an engaged community.</p>
<p>Aspen's Revenue Tools are purpose-built to support and uphold these fundamental creator rights. We provide creators with the tools, resources, and knowledge they need to navigate the financial aspects of their web3 endeavors successfully. From royalty recovery programs to subscription models, marketing automations to ongoing monetization, Aspen equips creators with the means to build sustainable businesses and establish recurring revenue streams.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/thanksfm"><img title="Footer CTA" src="/images/blog/CTA/1_Revitalize-Your-Revenue-Streams3@3x.png" /></a></p>
<p><sup>SuperRare, &quot;The State of the Artist,&quot; March 2021.<br />The Creative Independent, &quot;A Study of the Artist Economy,&quot; November 2020.<br />Electric Capital, &quot;Developer Report: Web3 Developer Survey,&quot; September 2021.<br />NonFungible.com, &quot;NFT Market Report Q4 2020,&quot; January</sup></p>


Free Utility: A Race to the Bottom

## **Unlocking the Power of Aspen: Protecting Creators' IP in Web3 Transactions**

Welcome, creators! In the exciting realm of Web3, it's crucial to safeguard your intellectual property (IP) when engaging in online purchases. Understanding the technical and legal aspects of terms of use and terms and conditions is paramount. Fortunately, Aspen's legal plug-in is here to empower you and ensure your IP remains secure.

To navigate the complex landscape of online contracts, it's essential to explore the different types of agreements and contracts. Let's dive in and understand the intricacies to establish a solid foundation of knowledge.

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a>

Consider this scenario: You're an artist, and a collector is interested in purchasing one of your mesmerizing paintings. In a traditional brick-and-mortar setting, the collector would visit your art gallery, select a painting, and proceed to the cashier. Just before finalizing the purchase, you would present the collector with a document titled "Terms of Sale." This document would outline vital details about the painting, including policies such as where it can be displayed. Once the collector signs the terms, a legally binding contract is formed.

Now, let's shift our focus to the digital realm. The collector visits your online gallery, adds the desired painting to their virtual shopping cart, and proceeds to checkout. At this point, you present them with your "Terms of Sale" on the website. To proceed, the collector must actively click a box or button indicating that they have read and accepted the terms. These are known as "clickwrap" terms, akin to the collector signing the physical Terms of Sale document, but in a digital format. This streamlined process ensures that the buyer is bound by the terms, regardless of whether they have read them.

On the other hand, we have "browsewrap" terms. In this case, the terms are made available to the buyer before completing the purchase, usually through a link. Unlike clickwrap terms, browsewrap contract terms are not displayed to the buyer directly, nor do they require the buyer's explicit agreement through active clicking. This raises concerns regarding the enforceability of these terms. Courts often scrutinize whether the link to the terms was appropriately placed and readily noticeable. Without clear and conspicuous notice, the enforceability of browsewrap terms becomes uncertain.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/2_Integrate-Your-Project-into-The-Real-World-2@3xSmall.png" /></a></p>

To shed light on this, let's examine some court cases that highlight the importance of conspicuousness and notice in online contracts. One notable case involved Netscape, a popular early internet browser. Netscape's website allowed users to download software subject to certain terms. However, to access the browsewrap license terms, users had to scroll down beyond the button that downloaded the software. The court ruled that a normal person would not have known to scroll down and find the terms, rendering them unenforceable.<sup>2</sup>

In another case, the court found that the browsewrap terms did not provide sufficient notice. The link to the terms, titled "More Plan Details," was displayed only after the customer clicked the "Buy Now" button.<sup>3</sup> Even if the customer followed the link, the terms were only displayed after clicking another link to the "member contract." The court concluded that the placement of the links and the overall website layout failed to provide adequate notice to the customer. Consequently, the terms were deemed unenforceable.

Courts play a crucial role in evaluating the validity of online contract terms. They emphasize the importance of presenting terms in a clear and conspicuous manner, ensuring that a normal person would readily notice and understand them<sup>1</sup>. This is particularly significant when individual users, rather than large businesses, are involved. Courts are keen to protect individuals from hidden or unclear terms.

Now, let's circle back to Aspen's legal plug-in and how it can alleviate your concerns about enforceability. By implementing Aspen, you can leverage the gold standard of clickwrap terms. This process requires your customers to take affirmative action, actively acknowledging and agreeing to your terms. The advantage of clickwrap terms is twofold: it ensures customers' consent and provides you with concrete evidence that they agreed to the terms. No more uncertainty or unenforceable agreements! With Aspen, you can confidently establish legally binding contracts, even within the dynamic realm of Web3.

Let's revisit the earlier example involving Google. The company sells advertising on its website and presents its standard terms <sup>4</sup> in a prominent, scrollable window. The terms are clear, accompanied by a bold statement instructing users to carefully read and agree to them. To proceed with their advertising purchase, users must click an "I agree" button. The court ruled in Google's favor, stating that the terms were properly presented and, therefore, enforceable.

Embracing Aspen's legal plug-in empowers you to protect your IP within Web3 transactions. By presenting clear and accessible terms through clickwrap, you can establish agreements that hold up in court, providing you with peace of mind as you navigate the dynamic world of online commerce.

Creators, don't leave your IP vulnerable in the uncharted territories of Web3. Embrace Aspen's legal plug-in and allow it to be your steadfast ally in safeguarding your creations. With Aspen by your side, you can focus on what you do best: creating amazing products and sharing your creativity with the world. Happy selling!

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a>

<sup>1</sup> For any lawyers reviewing this document, it was a reasonable person standard.<br><sup>2</sup> Specht v. Netscape Communications Corporation, 306 F.3d 17 (2d Cir. 2002)<br><sup>3</sup> Savetsky v. Pre-Paid Legal Services, Inc., 2015 WL 604767 (N.D. Cal. 2015)<br><sup>4</sup> Feldman v. Google, Inc., 513 F. Supp. 2d 229 (E.D. Pa. 2007)

<h2><strong>Unlocking the Power of Aspen: Protecting Creators' IP in Web3 Transactions</strong></h2>
<p>Welcome, creators! In the exciting realm of Web3, it's crucial to safeguard your intellectual property (IP) when engaging in online purchases. Understanding the technical and legal aspects of terms of use and terms and conditions is paramount. Fortunately, Aspen's legal plug-in is here to empower you and ensure your IP remains secure.</p>
<p>To navigate the complex landscape of online contracts, it's essential to explore the different types of agreements and contracts. Let's dive in and understand the intricacies to establish a solid foundation of knowledge.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a></p>
<p>Consider this scenario: You're an artist, and a collector is interested in purchasing one of your mesmerizing paintings. In a traditional brick-and-mortar setting, the collector would visit your art gallery, select a painting, and proceed to the cashier. Just before finalizing the purchase, you would present the collector with a document titled &quot;Terms of Sale.&quot; This document would outline vital details about the painting, including policies such as where it can be displayed. Once the collector signs the terms, a legally binding contract is formed.</p>
<p>Now, let's shift our focus to the digital realm. The collector visits your online gallery, adds the desired painting to their virtual shopping cart, and proceeds to checkout. At this point, you present them with your &quot;Terms of Sale&quot; on the website. To proceed, the collector must actively click a box or button indicating that they have read and accepted the terms. These are known as &quot;clickwrap&quot; terms, akin to the collector signing the physical Terms of Sale document, but in a digital format. This streamlined process ensures that the buyer is bound by the terms, regardless of whether they have read them.</p>
<p>On the other hand, we have &quot;browsewrap&quot; terms. In this case, the terms are made available to the buyer before completing the purchase, usually through a link. Unlike clickwrap terms, browsewrap contract terms are not displayed to the buyer directly, nor do they require the buyer's explicit agreement through active clicking. This raises concerns regarding the enforceability of these terms. Courts often scrutinize whether the link to the terms was appropriately placed and readily noticeable. Without clear and conspicuous notice, the enforceability of browsewrap terms becomes uncertain.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/2_Integrate-Your-Project-into-The-Real-World-2@3xSmall.png" /></a></p>
<p>To shed light on this, let's examine some court cases that highlight the importance of conspicuousness and notice in online contracts. One notable case involved Netscape, a popular early internet browser. Netscape's website allowed users to download software subject to certain terms. However, to access the browsewrap license terms, users had to scroll down beyond the button that downloaded the software. The court ruled that a normal person would not have known to scroll down and find the terms, rendering them unenforceable.<sup>2</sup></p>
<p>In another case, the court found that the browsewrap terms did not provide sufficient notice. The link to the terms, titled &quot;More Plan Details,&quot; was displayed only after the customer clicked the &quot;Buy Now&quot; button.<sup>3</sup> Even if the customer followed the link, the terms were only displayed after clicking another link to the &quot;member contract.&quot; The court concluded that the placement of the links and the overall website layout failed to provide adequate notice to the customer. Consequently, the terms were deemed unenforceable.</p>
<p>Courts play a crucial role in evaluating the validity of online contract terms. They emphasize the importance of presenting terms in a clear and conspicuous manner, ensuring that a normal person would readily notice and understand them<sup>1</sup>. This is particularly significant when individual users, rather than large businesses, are involved. Courts are keen to protect individuals from hidden or unclear terms.</p>
<p>Now, let's circle back to Aspen's legal plug-in and how it can alleviate your concerns about enforceability. By implementing Aspen, you can leverage the gold standard of clickwrap terms. This process requires your customers to take affirmative action, actively acknowledging and agreeing to your terms. The advantage of clickwrap terms is twofold: it ensures customers' consent and provides you with concrete evidence that they agreed to the terms. No more uncertainty or unenforceable agreements! With Aspen, you can confidently establish legally binding contracts, even within the dynamic realm of Web3.</p>
<p>Let's revisit the earlier example involving Google. The company sells advertising on its website and presents its standard terms <sup>4</sup> in a prominent, scrollable window. The terms are clear, accompanied by a bold statement instructing users to carefully read and agree to them. To proceed with their advertising purchase, users must click an &quot;I agree&quot; button. The court ruled in Google's favor, stating that the terms were properly presented and, therefore, enforceable.</p>
<p>Embracing Aspen's legal plug-in empowers you to protect your IP within Web3 transactions. By presenting clear and accessible terms through clickwrap, you can establish agreements that hold up in court, providing you with peace of mind as you navigate the dynamic world of online commerce.</p>
<p>Creators, don't leave your IP vulnerable in the uncharted territories of Web3. Embrace Aspen's legal plug-in and allow it to be your steadfast ally in safeguarding your creations. With Aspen by your side, you can focus on what you do best: creating amazing products and sharing your creativity with the world. Happy selling!</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a></p>
<p><sup>1</sup> For any lawyers reviewing this document, it was a reasonable person standard.<br><sup>2</sup> Specht v. Netscape Communications Corporation, 306 F.3d 17 (2d Cir. 2002)<br><sup>3</sup> Savetsky v. Pre-Paid Legal Services, Inc., 2015 WL 604767 (N.D. Cal. 2015)<br><sup>4</sup> Feldman v. Google, Inc., 513 F. Supp. 2d 229 (E.D. Pa. 2007)</p>


Protecting Creators' IP in Web3 Transactions

## Embracing AI: Empowering Musicians to Redefine Creativity Beyond Traditional Boundaries

In an era where technology and innovation continue to reshape our world, the role of artificial intelligence (AI) in various domains has become increasingly prominent. From revolutionizing industries to enhancing productivity, AI has proven its transformative potential. Now, it is also finding its way into the realm of music, breaking down barriers and inviting a new wave of creativity.

Traditionally, the field of music has been closely associated with accomplished classical musicians and virtuosos. However, the emergence of AI tools is democratizing the creation process, offering a unique opportunity for musicians of all backgrounds to explore their creative potential. Regardless of formal training or technical expertise, individuals can now harness the power of AI to compose, produce, and innovate in ways that were once unimaginable.

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a>

### **Framing the Shift**

Gone are the days when the music industry relied solely on a select few with years of rigorous training. While traditional musical mastery remains invaluable, the integration of AI is revolutionizing the industry, presenting a paradigm shift that is both exciting and full of possibilities. Musicians are now able to embrace AI as a tool, empowering them to navigate uncharted territories and redefine the boundaries of musical expression.

AI-driven tools offer an array of functionalities that enable musicians to experiment, collaborate, and create in innovative ways. Advanced algorithms can analyze existing musical compositions, identifying patterns and structures that inspire new compositions. These tools provide a playground for exploration, allowing musicians to experiment with various genres, styles, and sounds. The democratization of music creation has never been more accessible, allowing artists to carve their unique path without limitations.

Moreover, AI-generated music can be an invaluable collaborator, sparking inspiration and providing fresh perspectives. Musicians can leverage AI to assist in the creative process, generating melodies, harmonies, or rhythms that serve as a foundation for further artistic development. This symbiotic relationship between humans and machines unlocks unprecedented possibilities, fostering an environment where creativity flourishes unbounded.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3xSmall.png" /></a></p>

The integration of AI also extends beyond composition. AI-powered production tools offer enhanced capabilities for sound engineering, mixing, and mastering. Musicians can now refine their tracks with precision, even without extensive technical expertise, resulting in professional-grade recordings. This accessibility amplifies the potential for musicians to share their work with the world, bridging the gap between passion and global recognition.

###

### **Introducing Degen Dance Club: Empowering Music Creators in the Web3 Era**

Degen Dance Club (DDC) has emerged as a pioneering force in the music industry, leveraging the potential of AI and Web3 technology to revolutionize the way music is created, shared, and owned.&nbsp;

DDC's mission is to empower musicians and creators from diverse backgrounds by offering a user-friendly music AI platform. With just a few clicks, individuals can generate MIDI, loops, and beats, regardless of their technical expertise. This democratization of music creation is reshaping the industry, allowing a broader range of artists to express their creativity and reach new audiences.

Degen Dance Club — founded by multi-platinum musician Michael Antoniou — moves into its genesis mint, marking the introduction of the first-ever music NFT collection integrated with Aspen's groundbreaking on-chain licensing. These NFTs unlock exclusive perks and utilities within the music AI products, providing a unique and immersive experience for users. The integration of NFTs and on-chain licensing signifies a fundamental shift in the way music is consumed and shared, creating new opportunities for artists and listeners alike.

Michael began his career as a session guitarist in 2009 working with a number of breakthrough UK artists. In 2012, he was the guitarist and writer on Rihanna’s single ‘What Now’, featured on her Grammy Award winning album ‘Unapologetic’.

By 2016, he had started attracting major label and publishing interest, however, was unable to reach mutually agreeable terms. Unfazed by music industry politics, Michael decided it was best to continue forward independently; he launched his own record label ‘Deep Stack Records.’

Fast forward to today, Michael has partnered with Aspen, Mintwerx and Delphos to launch the Magnetism EP. The 4,000 NFT collection is made up of 4 original songs available for public mint on Thursday, June 29th.&nbsp;

### **How can you start a business (or a movement) from four songs?**

Each Magnetism mint is accompanied by a generative art piece along with the opportunity access music AI modules. In addition, 10% of mint funds will be re-invested to enable an early access, community-generated loop library on Discord.

Upon purchase, buyers will be required to agree to the <a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets">terms of the NFTs</a>. For Magnetism NFTs this will include remix rights. As a special gift to minters, DDC is providing access for holders to generate a unique AI remix and ownership of the master recording’s IP. Remixes will be minted as a new NFT collection and will be the first test case for their community-generated music library.

### It gets better

Degen Dance aims to build a platform where anyone has the ability to leverage generative music AI tools to create their own loop and beat libraries. These can be transformed into NFTs, each possessing on-chain licenses and automated payment logic that enables revenue opportunities unavailable today.&nbsp;

The platform will also provide automated metadata categorization, which eliminates the time-consuming task of managing and cataloging extensive sound libraries. As a result, creators will have the opportunity to produce and sell music on a large scale without being dependent on the limitation of web2 gatekeepers.

From four tracks to a fully-formed business model — all powered by Aspen.&nbsp;

### **How can I thrive in the Web3 landscape?**

With Aspen's powerful revenue tools and industry-first legal plug-in, Creators can confidently navigate the world of Web3, creating, expanding, and monetizing their collections with ease. Our platform empowers Creators to design, build, and deliver exceptional experiences that resonate with their customers, fans, and communities, regardless of their prior knowledge of crypto, NFTs, or ecommerce.

Whether you are an established business, a budding startup, or an individual forging your own path, Aspen's no-code, Creator-centric studio simplifies what used to be complex processes, streamlining them into a few simple steps. This allows you to establish your very own Web3-based business and unlock the full potential of your collections.

Through our revenue tools, Creators can effortlessly generate income from their Web3 endeavors. Our industry-first legal plug-in ensures that all aspects of your business are compliant and protected, providing a solid foundation for growth and expansion. With Aspen, you can confidently embrace the opportunities of Web3 and transform your collections into thriving businesses.

Discover the power of Aspen's revenue tools and legal plug-in, and unlock the true potential of your Web3-based business today.

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a>

<h2>Embracing AI: Empowering Musicians to Redefine Creativity Beyond Traditional Boundaries</h2>
<p>In an era where technology and innovation continue to reshape our world, the role of artificial intelligence (AI) in various domains has become increasingly prominent. From revolutionizing industries to enhancing productivity, AI has proven its transformative potential. Now, it is also finding its way into the realm of music, breaking down barriers and inviting a new wave of creativity.</p>
<p>Traditionally, the field of music has been closely associated with accomplished classical musicians and virtuosos. However, the emergence of AI tools is democratizing the creation process, offering a unique opportunity for musicians of all backgrounds to explore their creative potential. Regardless of formal training or technical expertise, individuals can now harness the power of AI to compose, produce, and innovate in ways that were once unimaginable.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a></p>
<h3><strong>Framing the Shift</strong></h3>
<p>Gone are the days when the music industry relied solely on a select few with years of rigorous training. While traditional musical mastery remains invaluable, the integration of AI is revolutionizing the industry, presenting a paradigm shift that is both exciting and full of possibilities. Musicians are now able to embrace AI as a tool, empowering them to navigate uncharted territories and redefine the boundaries of musical expression.</p>
<p>AI-driven tools offer an array of functionalities that enable musicians to experiment, collaborate, and create in innovative ways. Advanced algorithms can analyze existing musical compositions, identifying patterns and structures that inspire new compositions. These tools provide a playground for exploration, allowing musicians to experiment with various genres, styles, and sounds. The democratization of music creation has never been more accessible, allowing artists to carve their unique path without limitations.</p>
<p>Moreover, AI-generated music can be an invaluable collaborator, sparking inspiration and providing fresh perspectives. Musicians can leverage AI to assist in the creative process, generating melodies, harmonies, or rhythms that serve as a foundation for further artistic development. This symbiotic relationship between humans and machines unlocks unprecedented possibilities, fostering an environment where creativity flourishes unbounded.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3xSmall.png" /></a></p>
<p>The integration of AI also extends beyond composition. AI-powered production tools offer enhanced capabilities for sound engineering, mixing, and mastering. Musicians can now refine their tracks with precision, even without extensive technical expertise, resulting in professional-grade recordings. This accessibility amplifies the potential for musicians to share their work with the world, bridging the gap between passion and global recognition.</p>
<h3></h3>
<h3><strong>Introducing Degen Dance Club: Empowering Music Creators in the Web3 Era</strong></h3>
<p>Degen Dance Club (DDC) has emerged as a pioneering force in the music industry, leveraging the potential of AI and Web3 technology to revolutionize the way music is created, shared, and owned. </p>
<p>DDC's mission is to empower musicians and creators from diverse backgrounds by offering a user-friendly music AI platform. With just a few clicks, individuals can generate MIDI, loops, and beats, regardless of their technical expertise. This democratization of music creation is reshaping the industry, allowing a broader range of artists to express their creativity and reach new audiences.</p>
<p>Degen Dance Club — founded by multi-platinum musician Michael Antoniou — moves into its genesis mint, marking the introduction of the first-ever music NFT collection integrated with Aspen's groundbreaking on-chain licensing. These NFTs unlock exclusive perks and utilities within the music AI products, providing a unique and immersive experience for users. The integration of NFTs and on-chain licensing signifies a fundamental shift in the way music is consumed and shared, creating new opportunities for artists and listeners alike.</p>
<p>Michael began his career as a session guitarist in 2009 working with a number of breakthrough UK artists. In 2012, he was the guitarist and writer on Rihanna’s single ‘What Now’, featured on her Grammy Award winning album ‘Unapologetic’.</p>
<p>By 2016, he had started attracting major label and publishing interest, however, was unable to reach mutually agreeable terms. Unfazed by music industry politics, Michael decided it was best to continue forward independently; he launched his own record label ‘Deep Stack Records.’</p>
<p>Fast forward to today, Michael has partnered with Aspen, Mintwerx and Delphos to launch the Magnetism EP. The 4,000 NFT collection is made up of 4 original songs available for public mint on Thursday, June 29th. </p>
<h3><strong>How can you start a business (or a movement) from four songs?</strong></h3>
<p>Each Magnetism mint is accompanied by a generative art piece along with the opportunity access music AI modules. In addition, 10% of mint funds will be re-invested to enable an early access, community-generated loop library on Discord.</p>
<p>Upon purchase, buyers will be required to agree to the <a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets">terms of the NFTs</a>. For Magnetism NFTs this will include remix rights. As a special gift to minters, DDC is providing access for holders to generate a unique AI remix and ownership of the master recording’s IP. Remixes will be minted as a new NFT collection and will be the first test case for their community-generated music library.</p>
<h3>It gets better</h3>
<p>Degen Dance aims to build a platform where anyone has the ability to leverage generative music AI tools to create their own loop and beat libraries. These can be transformed into NFTs, each possessing on-chain licenses and automated payment logic that enables revenue opportunities unavailable today. </p>
<p>The platform will also provide automated metadata categorization, which eliminates the time-consuming task of managing and cataloging extensive sound libraries. As a result, creators will have the opportunity to produce and sell music on a large scale without being dependent on the limitation of web2 gatekeepers.</p>
<p>From four tracks to a fully-formed business model — all powered by Aspen. </p>
<h3><strong>How can I thrive in the Web3 landscape?</strong></h3>
<p>With Aspen's powerful revenue tools and industry-first legal plug-in, Creators can confidently navigate the world of Web3, creating, expanding, and monetizing their collections with ease. Our platform empowers Creators to design, build, and deliver exceptional experiences that resonate with their customers, fans, and communities, regardless of their prior knowledge of crypto, NFTs, or ecommerce.</p>
<p>Whether you are an established business, a budding startup, or an individual forging your own path, Aspen's no-code, Creator-centric studio simplifies what used to be complex processes, streamlining them into a few simple steps. This allows you to establish your very own Web3-based business and unlock the full potential of your collections.</p>
<p>Through our revenue tools, Creators can effortlessly generate income from their Web3 endeavors. Our industry-first legal plug-in ensures that all aspects of your business are compliant and protected, providing a solid foundation for growth and expansion. With Aspen, you can confidently embrace the opportunities of Web3 and transform your collections into thriving businesses.</p>
<p>Discover the power of Aspen's revenue tools and legal plug-in, and unlock the true potential of your Web3-based business today.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a></p>


Redefine Creativity Beyond Traditional Boundaries

Embracing AI: Empowering Musicians

## Riding the Wave of Web3 Music: Aspen's Innovative Strategy and the Game-Changing Degen Dance Club NFT Release

Welcome to the first installment of our music blog series, where we delve into Aspen's music strategy and provide information and insights regarding exciting and innovative web3 music projects. In this blog, we'll discuss a few key dimensions of our music strategy in the context of an upcoming drop that is set to make waves in the web3 music industry.

On June 29, 2023, <a target="_blank" href="https://degendanceclub.com/"><u>Degen Dance Club</u></a> will unveil its first-of-its-kind music NFT <a target="_blank" href="https://studio.degendanceclub.com/"><u>collection</u></a>. The original songs will drop on the Polygon network and include on-chain licenses for each song. Fans must accept the terms of the license before they can purchase and receive the music NFT in their wallet.

In addition, fans can mint a complimentary AI-generated remix of their chosen song. These remixes will grant them a *master recording* license, allowing them to commercialize the remix if desired. The remixes will also trade on the public <a target="_blank" href="https://polygon.technology/"><u>Polygon</u></a> network, and like the originals, fans must gas an accept terms transaction before the remixes are transferred.

If you're interested in web3 music, there are a couple of interesting things happening here!

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

### **IP Rights and Terms Acceptance**

Each song within the Degen Dance collection is accompanied by specific intellectual property (IP) rights. To ensure the proper transfer of these rights, the recipient's wallet must accept Degen Dance's terms before they can take ownership. Whether they mint a new NFT or purchase from the secondary market, accepting the terms is a prerequisite.

### Why is all this required?

Historically, offering IP-protected music on public blockchain networks has posed challenges due to legal uncertainties surrounding rights transfers. You buy the token but what about the rights to the associated media content file? As a consequence, musicians - and their lawyers - have been hesitant to bring established IP into the web3 space, fearing potential loss of legal rights compared to the web2 platforms they currently utilize. What was needed was a solution that ensures every NFT owner directly accepts the musician’s terms regardless of where they transact the NFT.

Introducing Aspen’s <a target="_blank" href="https://vimeo.com/839242643"><u>legal minting</u></a> solution, a capability that integrates on-chain terms, the NFT, and the associated media content and then requires all receiving wallets to accept the terms before the NFT can be transferred between wallets.

By utilizing Aspen’s legalminting capability, musicians can ensure a proper legal relationship (known to the lawyers in the room as privity) with every wallet owner and thus enjoy the same level of legal assurance and certainty they receive when transacting on web2 platforms. Importantly, receiving wallets only need to gas a terms acceptance transaction one time per song. This means that once wallets have accepted the terms, they can transact multiple times across any venue without the need to accept the terms again.

**Note:** the transfer of *master recording* rights on the remixes, showcases how musicians will use AI and the potential for making money to incentivize their fans to collaborate - a topic we will cover in-depth in future blogs.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income2@3xSmall.png" /></a></p>

### **Public Blockchain Network Release**

All songs within the EP will be tradable on Polygon's open, public blockchain network. This eliminates the need for web3 musicians to choose between a closed music NFT marketplace where rights transfer might be clear but the venue has limited liquidity or a public network with uncertainty regarding IP rights transfer but abundant liquidity.

By enabling songs with IP rights to be openly traded on *any* NFT marketplace supported by Polygon, musicians and their collectors now have the freedom of choice. Musicians can explore venues that offer marketing and sales support for their NFTs, while collectors have the flexibility to list and sell their NFTs on marketplaces with robust order books.

### **Direct-to-Consumer Enablement**

The direct-to-consumer model, coupled with the ability to collect personally identifiable information (PII) such as email addresses, provides a transformative shift in the percentage of revenue musicians can receive per NFT sale and their ability to reduce ongoing marketing expenses.

By selling directly to their fans, Degen Dance Club can bypass intermediaries and traditional distribution channels, enabling them to capture a larger share of the revenue generated by their music. This direct connection fosters a closer relationship between the musician and their fans, creating opportunities for personalized interactions, exclusive content, and targeted marketing campaigns.

In summary, buckle up for a wild ride into the future of music where Aspen has you covered.&nbsp; Today, we dove deep into Aspen's music strategy, showcasing the important innovations coming your way with the upcoming Degen Dance Club release. We believe we're on the cusp of something game-changing in the world of web3 music. Just like the seismic shifts from CDs to MP3s to streaming, the tokenization of music is about to revolutionize the industry. It's an exhilarating paradigm shift that holds boundless potential for musicians, collectors, and traders alike. So, get ready to ride the wave and discover the incredible possibilities of web3 music with Aspen.

Thanks for reading and stay tuned for the next music strategy blog instalment. For more information, please contact us at [<u>sales@aspenft.io</u>](mailto:sales@aspenft.io).

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2>Riding the Wave of Web3 Music: Aspen's Innovative Strategy and the Game-Changing Degen Dance Club NFT Release</h2>
<p>Welcome to the first installment of our music blog series, where we delve into Aspen's music strategy and provide information and insights regarding exciting and innovative web3 music projects. In this blog, we'll discuss a few key dimensions of our music strategy in the context of an upcoming drop that is set to make waves in the web3 music industry.</p>
<p>On June 29, 2023, <a target="_blank" href="https://degendanceclub.com/"><u>Degen Dance Club</u></a> will unveil its first-of-its-kind music NFT <a target="_blank" href="https://studio.degendanceclub.com/"><u>collection</u></a>. The original songs will drop on the Polygon network and include on-chain licenses for each song. Fans must accept the terms of the license before they can purchase and receive the music NFT in their wallet.</p>
<p>In addition, fans can mint a complimentary AI-generated remix of their chosen song. These remixes will grant them a <em>master recording</em> license, allowing them to commercialize the remix if desired. The remixes will also trade on the public <a target="_blank" href="https://polygon.technology/"><u>Polygon</u></a> network, and like the originals, fans must gas an accept terms transaction before the remixes are transferred.</p>
<p>If you're interested in web3 music, there are a couple of interesting things happening here!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<h3><strong>IP Rights and Terms Acceptance</strong></h3>
<p>Each song within the Degen Dance collection is accompanied by specific intellectual property (IP) rights. To ensure the proper transfer of these rights, the recipient's wallet must accept Degen Dance's terms before they can take ownership. Whether they mint a new NFT or purchase from the secondary market, accepting the terms is a prerequisite.</p>
<h3>Why is all this required?</h3>
<p>Historically, offering IP-protected music on public blockchain networks has posed challenges due to legal uncertainties surrounding rights transfers. You buy the token but what about the rights to the associated media content file? As a consequence, musicians - and their lawyers - have been hesitant to bring established IP into the web3 space, fearing potential loss of legal rights compared to the web2 platforms they currently utilize. What was needed was a solution that ensures every NFT owner directly accepts the musician’s terms regardless of where they transact the NFT.</p>
<p>Introducing Aspen’s <a target="_blank" href="https://vimeo.com/839242643"><u>legal minting</u></a> solution, a capability that integrates on-chain terms, the NFT, and the associated media content and then requires all receiving wallets to accept the terms before the NFT can be transferred between wallets.</p>
<p>By utilizing Aspen’s legalminting capability, musicians can ensure a proper legal relationship (known to the lawyers in the room as privity) with every wallet owner and thus enjoy the same level of legal assurance and certainty they receive when transacting on web2 platforms. Importantly, receiving wallets only need to gas a terms acceptance transaction one time per song. This means that once wallets have accepted the terms, they can transact multiple times across any venue without the need to accept the terms again.</p>
<p><strong>Note:</strong> the transfer of <em>master recording</em> rights on the remixes, showcases how musicians will use AI and the potential for making money to incentivize their fans to collaborate - a topic we will cover in-depth in future blogs.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income2@3xSmall.png" /></a></p>
<h3><strong>Public Blockchain Network Release</strong></h3>
<p>All songs within the EP will be tradable on Polygon's open, public blockchain network. This eliminates the need for web3 musicians to choose between a closed music NFT marketplace where rights transfer might be clear but the venue has limited liquidity or a public network with uncertainty regarding IP rights transfer but abundant liquidity.</p>
<p>By enabling songs with IP rights to be openly traded on <em>any</em> NFT marketplace supported by Polygon, musicians and their collectors now have the freedom of choice. Musicians can explore venues that offer marketing and sales support for their NFTs, while collectors have the flexibility to list and sell their NFTs on marketplaces with robust order books.</p>
<h3><strong>Direct-to-Consumer Enablement</strong></h3>
<p>The direct-to-consumer model, coupled with the ability to collect personally identifiable information (PII) such as email addresses, provides a transformative shift in the percentage of revenue musicians can receive per NFT sale and their ability to reduce ongoing marketing expenses.</p>
<p>By selling directly to their fans, Degen Dance Club can bypass intermediaries and traditional distribution channels, enabling them to capture a larger share of the revenue generated by their music. This direct connection fosters a closer relationship between the musician and their fans, creating opportunities for personalized interactions, exclusive content, and targeted marketing campaigns.</p>
<p>In summary, buckle up for a wild ride into the future of music where Aspen has you covered.  Today, we dove deep into Aspen's music strategy, showcasing the important innovations coming your way with the upcoming Degen Dance Club release. We believe we're on the cusp of something game-changing in the world of web3 music. Just like the seismic shifts from CDs to MP3s to streaming, the tokenization of music is about to revolutionize the industry. It's an exhilarating paradigm shift that holds boundless potential for musicians, collectors, and traders alike. So, get ready to ride the wave and discover the incredible possibilities of web3 music with Aspen.</p>
<p>Thanks for reading and stay tuned for the next music strategy blog instalment. For more information, please contact us at <a href="mailto:sales@aspenft.io"><u>sales@aspenft.io</u></a>.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/3_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Aspen's Innovative Strategy and the Game-Changing Degen Dance Club NFT Release

Riding the Wave of Web3 Music

## 6 Lessons from Consortium Key's Successful Royalties Recovery Program

We are thrilled to share the valuable insights we've gained through our collaboration with Consortium Key, an innovative web3 organization that [<u>surpassed revenue forecasts</u>](https://aspenft.io/blog/consortium-key-exceeds-revenue-forecasts) by implementing our Subscription Tools.&nbsp;

Now, Consortium Key holds the distinction of being the first NFT project in the world to implement a Royalty Recovery program, using Aspen’s Royalty Tools, addressing the challenges faced by creators and project teams in safeguarding their revenue amidst a declining infrastructure.

In this blog post, we aim to shed light on the wisdom shared by iambullish, the Chief Strategy Officer, and lexomis, the Chief Technology Officer of Consortium Key, as they reflect on their journey.&nbsp;

Whether you're a web3 creator, a project team member, or simply curious about the potential of royalty recovery programs, their firsthand experiences offer valuable insights into both the implementation of Aspen's tools and the broader landscape of building sustainable revenue streams.

<a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Header CTA" src="/images/blog/CTA/4_Explore-Consortium-Keys-Storefront1@3x.png" /></a>

### **Drive Sustainable Growth through Transparent Communication**

Effective communication plays a pivotal role in facilitating change within communities. Consortium Key emphasizes the significance of transparency in garnering support for revenue-related initiatives.

Communities can be resistant to change. Although the need for healthy project revenue may seem obvious to you and your team — or even a core group of your collectors — never underestimate the power of transparency.&nbsp;

According to lexomis, "The first thing we talked about with our community was WHY we needed to do this. The equation is super simple, we cannot build great shit for them if we don't have money to pay our engineering team."

By helping community members comprehend the costs associated with the utility they receive, you empower them to grasp the importance of maintaining royalties. Utilize channels such as Discord and Twitter Spaces to disseminate information, ensuring multiple touchpoints for effective communication well in advance of activating the toolkit.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Square CTA" src="/images/blog/CTA/4_Explore-Consortium-Keys-Storefront2@3xSmall.png" /></a></p>

### **Strike a Balance: Prioritize Community, Acknowledge Traders**

As iambullish explains, “Traders are always going to trade and try to optimize their profit. If you stop worrying about what they do and start worrying about how you can help your real community, things will work themselves out. We liked Aspen's ability to help us use an incentives-based approach to working with our community."

To ensure a hassle-free experience for their community, Consortium Key implemented a streamlined process within their Discord platform. They adjusted their official links section in Discord to direct traffic to their <a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key">Aspen storefront</a>. By doing so, they could conveniently inform their community that purchasing from the Aspen storefront guarantees seamless royalty management, eliminating any potential difficulties during their Discord setup. This simple yet effective change provided the community with the assurance that their royalties will be taken care of without any complications, fostering a smooth and efficient user experience.

### **Transition with a Well-Planned Approach**

Implementing significant changes requires meticulous planning and an alignment with the community. Patience and strategic execution are key to successfully introducing new programs and ensuring their widespread adoption. Consortium Key's experience serves as a valuable lesson: change cannot be expected overnight.

lexomis highlights the importance of a phased implementation, stating, "Given the&nbsp; impact of gating our utility behind royalties, we approached it in three phases. In the initial phase, we communicated the coming changes and allowed community members a few weeks to become compliant. In the second phase, we established gated roles using Aspen's platform, enabling community members to see visually their compliance status within Discord; we even turned the non-compliant holder role to 'shit brown'. Finally, in the third phase, we removed non-compliant individuals from now privileged rooms."

Building a system that includes a 'waiting room' after the transition allows new holders a three-day window to access utility while ensuring sufficient time to address their royalty compliance requirements.

### **Incentivize Compliance for Optimal Results**

Implementing an effective incentivization strategy can greatly encourage holders to prioritize cleaning up their royalties status. Iambullish recounts their approach, which took advantage of a mini-bull market for shitcoins that led to a recent increase in their floor price.&nbsp;

To motivate established holders to address their royalty compliance, they implemented a two-pronged incentivization structure:

1. **Capped Payment Amount**\: For those who had purchased before the transition began, Consortium Key capped the amount they would need to pay if they hadn't yet addressed their royalty obligations. This approach helped alleviate any financial burden and incentivized timely compliance.
2. **Subscriptions Program Voucher**\: Additionally, Consortium Key offered a one-month voucher from their subscriptions program to holders who purchased their NFTs prior to the transition but subsequently fulfilled their royalty requirements. This provided an extra incentive for holders to take action and ensured a smoother transition for everyone involved. Read how [Consortium Key leveraged Aspen's Subscription](/blog/consortium-key-exceeds-revenue-forecasts) program.

By providing clear incentives and support, Consortium Key successfully motivated holders to address their royalty compliance, aligning their community with the new program while mitigating any potential challenges or hesitations.

"Aspen's ability to provide a payback mechanism and an appeal mechanism made this super easy."

### **Equip the Entire Ecosystem for Success**

When implementing new programs or executing a process transition for your members, it is vital to empower your community with the necessary knowledge and resources. Taking inspiration from Lexomis, we learn the importance of creating self-help and troubleshooting materials to support both the community and the team.

lexomis emphasizes the importance of equipping the community and team with knowledge, stating, "We built a bit of a mini-FAQ for our community, moderators and entire team to understand many of the simple things."

The FAQ, located directly in their Discord, served as a valuable resource for understanding common issues and straightforward solutions. By proactively addressing frequently asked questions and simple fixes, they were able to empower community members to find solutions independently and reduce the dependency on customer success requests.

Investing the time and effort to develop self-help and troubleshooting resources not only provides valuable support to community members, it also alleviates potential bottlenecks for your team. This approach fostered a sense of independence and empowered Consortium Key’s community members to resolve common issues on their own, while allowing their team to focus on more complex challenges and strategic initiatives.

<img width="1325" height="279" src="/uploads/image-2.png" /> <img width="936" height="464" src="/uploads/image-3.png" /> <img width="1356" height="245" src="/uploads/image-5.png" />

### **Consistency is Key: Enforce Policies Effectively**

Enforcing policies consistently can be challenging, particularly when emotions and individual circumstances come into play. However, iambullish emphasizes the importance of setting policies in writing and adhering to them.

They advise, "Although it may be tempting to make exceptions, maintaining consistency is crucial. We found it much easier to adhere strictly to our policies. When exceptions were made in the past, word spread, leading to a flood of similar requests. Aspen's system facilitated our consistency by requiring everyone to use the royalties appeal system, providing clear information for informed decision-making, especially in borderline cases."

Consistent policy enforcement promotes fairness and trust within the community while simplifying the decision-making processes. By establishing clear policies, documenting them, and minimizing exceptions, you create a framework that supports the long-term success of your program. Leveraging purpose-built tools like Aspen's further enhances consistency and offers valuable insights to inform decision-making.

### **Learn More About Aspen’s Royalty Toolkit**

Consortium Key's successful Royalties Recovery program proves that royalty revenue isn’t dead — it just requires a better framework.&nbsp;

Iambullish and Lexomis’ insights provide an effective roadmap for creators or projects interested in an empowerment platform for recurring revenue. By implementing the strategies shared by Lexomis and iambullish, you, too, can unlock the full potential of our Revenue Toolkits and tap into a sustainable income stream for your own creations.

With Aspen, you have the power to take control of your revenue generation and protect your royalties in the web3 ecosystem. By embracing transparency, striking a balance between community and traders, and implementing a phased approach, you can navigate the transition smoothly and ensure widespread adoption of your Royalty Recovery Program.

By enforcing policies consistently and utilizing Aspen's royalties appeal system, you can establish a fair and trusted framework that supports the long-term success of your program. Aspen serves as your ally in making informed decisions and providing valuable insights to drive sustainable revenue growth.

Built to empower web3 Creators, discover how <a target="_blank" href="https://aspenft.io/royalties">Aspen's royalty tools</a> can revolutionize your revenue streams and empower your creative journey.

<a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Footer CTA" src="/images/blog/CTA/4_Explore-Consortium-Keys-Storefront3@3x.png" /></a>

<h2>6 Lessons from Consortium Key's Successful Royalties Recovery Program</h2>
<p>We are thrilled to share the valuable insights we've gained through our collaboration with Consortium Key, an innovative web3 organization that <a href="https://aspenft.io/blog/consortium-key-exceeds-revenue-forecasts"><u>surpassed revenue forecasts</u></a> by implementing our Subscription Tools. </p>
<p>Now, Consortium Key holds the distinction of being the first NFT project in the world to implement a Royalty Recovery program, using Aspen’s Royalty Tools, addressing the challenges faced by creators and project teams in safeguarding their revenue amidst a declining infrastructure.</p>
<p>In this blog post, we aim to shed light on the wisdom shared by iambullish, the Chief Strategy Officer, and lexomis, the Chief Technology Officer of Consortium Key, as they reflect on their journey. </p>
<p>Whether you're a web3 creator, a project team member, or simply curious about the potential of royalty recovery programs, their firsthand experiences offer valuable insights into both the implementation of Aspen's tools and the broader landscape of building sustainable revenue streams.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Header CTA" src="/images/blog/CTA/4_Explore-Consortium-Keys-Storefront1@3x.png" /></a></p>
<h3><strong>Drive Sustainable Growth through Transparent Communication</strong></h3>
<p>Effective communication plays a pivotal role in facilitating change within communities. Consortium Key emphasizes the significance of transparency in garnering support for revenue-related initiatives.</p>
<p>Communities can be resistant to change. Although the need for healthy project revenue may seem obvious to you and your team — or even a core group of your collectors — never underestimate the power of transparency. </p>
<p>According to lexomis, &quot;The first thing we talked about with our community was WHY we needed to do this. The equation is super simple, we cannot build great shit for them if we don't have money to pay our engineering team.&quot;</p>
<p>By helping community members comprehend the costs associated with the utility they receive, you empower them to grasp the importance of maintaining royalties. Utilize channels such as Discord and Twitter Spaces to disseminate information, ensuring multiple touchpoints for effective communication well in advance of activating the toolkit.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Square CTA" src="/images/blog/CTA/4_Explore-Consortium-Keys-Storefront2@3xSmall.png" /></a></p>
<h3><strong>Strike a Balance: Prioritize Community, Acknowledge Traders</strong></h3>
<p>As iambullish explains, “Traders are always going to trade and try to optimize their profit. If you stop worrying about what they do and start worrying about how you can help your real community, things will work themselves out. We liked Aspen's ability to help us use an incentives-based approach to working with our community.&quot;</p>
<p>To ensure a hassle-free experience for their community, Consortium Key implemented a streamlined process within their Discord platform. They adjusted their official links section in Discord to direct traffic to their <a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key">Aspen storefront</a>. By doing so, they could conveniently inform their community that purchasing from the Aspen storefront guarantees seamless royalty management, eliminating any potential difficulties during their Discord setup. This simple yet effective change provided the community with the assurance that their royalties will be taken care of without any complications, fostering a smooth and efficient user experience.</p>
<h3><strong>Transition with a Well-Planned Approach</strong></h3>
<p>Implementing significant changes requires meticulous planning and an alignment with the community. Patience and strategic execution are key to successfully introducing new programs and ensuring their widespread adoption. Consortium Key's experience serves as a valuable lesson: change cannot be expected overnight.</p>
<p>lexomis highlights the importance of a phased implementation, stating, &quot;Given the  impact of gating our utility behind royalties, we approached it in three phases. In the initial phase, we communicated the coming changes and allowed community members a few weeks to become compliant. In the second phase, we established gated roles using Aspen's platform, enabling community members to see visually their compliance status within Discord; we even turned the non-compliant holder role to 'shit brown'. Finally, in the third phase, we removed non-compliant individuals from now privileged rooms.&quot;</p>
<p>Building a system that includes a 'waiting room' after the transition allows new holders a three-day window to access utility while ensuring sufficient time to address their royalty compliance requirements.</p>
<h3><strong>Incentivize Compliance for Optimal Results</strong></h3>
<p>Implementing an effective incentivization strategy can greatly encourage holders to prioritize cleaning up their royalties status. Iambullish recounts their approach, which took advantage of a mini-bull market for shitcoins that led to a recent increase in their floor price. </p>
<p>To motivate established holders to address their royalty compliance, they implemented a two-pronged incentivization structure:</p>
<ol>
<li><strong>Capped Payment Amount</strong>: For those who had purchased before the transition began, Consortium Key capped the amount they would need to pay if they hadn't yet addressed their royalty obligations. This approach helped alleviate any financial burden and incentivized timely compliance.</li>
<li><strong>Subscriptions Program Voucher</strong>: Additionally, Consortium Key offered a one-month voucher from their subscriptions program to holders who purchased their NFTs prior to the transition but subsequently fulfilled their royalty requirements. This provided an extra incentive for holders to take action and ensured a smoother transition for everyone involved. Read how <a href="/blog/consortium-key-exceeds-revenue-forecasts">Consortium Key leveraged Aspen's Subscription</a> program.</li>
</ol>
<p>By providing clear incentives and support, Consortium Key successfully motivated holders to address their royalty compliance, aligning their community with the new program while mitigating any potential challenges or hesitations.</p>
<p>&quot;Aspen's ability to provide a payback mechanism and an appeal mechanism made this super easy.&quot;</p>
<h3><strong>Equip the Entire Ecosystem for Success</strong></h3>
<p>When implementing new programs or executing a process transition for your members, it is vital to empower your community with the necessary knowledge and resources. Taking inspiration from Lexomis, we learn the importance of creating self-help and troubleshooting materials to support both the community and the team.</p>
<p>lexomis emphasizes the importance of equipping the community and team with knowledge, stating, &quot;We built a bit of a mini-FAQ for our community, moderators and entire team to understand many of the simple things.&quot;</p>
<p>The FAQ, located directly in their Discord, served as a valuable resource for understanding common issues and straightforward solutions. By proactively addressing frequently asked questions and simple fixes, they were able to empower community members to find solutions independently and reduce the dependency on customer success requests.</p>
<p>Investing the time and effort to develop self-help and troubleshooting resources not only provides valuable support to community members, it also alleviates potential bottlenecks for your team. This approach fostered a sense of independence and empowered Consortium Key’s community members to resolve common issues on their own, while allowing their team to focus on more complex challenges and strategic initiatives.</p>
<p><img width="1325" height="279" src="/uploads/image-2.png" /> <img width="936" height="464" src="/uploads/image-3.png" /> <img width="1356" height="245" src="/uploads/image-5.png" /></p>
<h3><strong>Consistency is Key: Enforce Policies Effectively</strong></h3>
<p>Enforcing policies consistently can be challenging, particularly when emotions and individual circumstances come into play. However, iambullish emphasizes the importance of setting policies in writing and adhering to them.</p>
<p>They advise, &quot;Although it may be tempting to make exceptions, maintaining consistency is crucial. We found it much easier to adhere strictly to our policies. When exceptions were made in the past, word spread, leading to a flood of similar requests. Aspen's system facilitated our consistency by requiring everyone to use the royalties appeal system, providing clear information for informed decision-making, especially in borderline cases.&quot;</p>
<p>Consistent policy enforcement promotes fairness and trust within the community while simplifying the decision-making processes. By establishing clear policies, documenting them, and minimizing exceptions, you create a framework that supports the long-term success of your program. Leveraging purpose-built tools like Aspen's further enhances consistency and offers valuable insights to inform decision-making.</p>
<h3><strong>Learn More About Aspen’s Royalty Toolkit</strong></h3>
<p>Consortium Key's successful Royalties Recovery program proves that royalty revenue isn’t dead — it just requires a better framework. </p>
<p>Iambullish and Lexomis’ insights provide an effective roadmap for creators or projects interested in an empowerment platform for recurring revenue. By implementing the strategies shared by Lexomis and iambullish, you, too, can unlock the full potential of our Revenue Toolkits and tap into a sustainable income stream for your own creations.</p>
<p>With Aspen, you have the power to take control of your revenue generation and protect your royalties in the web3 ecosystem. By embracing transparency, striking a balance between community and traders, and implementing a phased approach, you can navigate the transition smoothly and ensure widespread adoption of your Royalty Recovery Program.</p>
<p>By enforcing policies consistently and utilizing Aspen's royalties appeal system, you can establish a fair and trusted framework that supports the long-term success of your program. Aspen serves as your ally in making informed decisions and providing valuable insights to drive sustainable revenue growth.</p>
<p>Built to empower web3 Creators, discover how <a target="_blank" href="https://aspenft.io/royalties">Aspen's royalty tools</a> can revolutionize your revenue streams and empower your creative journey.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Footer CTA" src="/images/blog/CTA/4_Explore-Consortium-Keys-Storefront3@3x.png" /></a></p>


6 Lessons from Consortium Key's Success

Royalties Recovery Program

## Empowering Web3 Creators with Aspen's Organizational Capabilities

In the fast-paced digital world, seamless team collaboration is a cornerstone for the success of any project. Aspen's organizational features are meticulously designed to facilitate creators in onboarding their entire team, streamlining workflows, and accelerating their go-to-market strategies. In this blog post, we delve into the unique features and benefits of Aspen's organizational capabilities and how they can revolutionize the way creators collaborate.

### Onboarding Your Team for Efficient Distributed Work

Aspen allows creators to invite their team members to the platform, ensuring everyone has the appropriate access to contribute to projects effectively. This seamless onboarding process facilitates distributed work, enabling your team to collaborate in real-time, regardless of their physical location.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio1@3x.png" /></a>

### **Flexible Access Management: View, Edit, and Admin Rights for Tailored Collaboration**

Aspen's organizational capabilities empower creators to grant their team members different levels of access, including view, edit, and admin rights. By assigning the appropriate permissions to each team member based on their role and responsibilities, you can ensure that they contribute effectively to projects without compromising security or workflow efficiency. Here, we'll dive deeper into each type of access and the collaborators that would be suited for them.

### **View Rights: Stakeholders and Advisors**

View rights are ideal for team members who need to stay informed about the project's progress but don't require direct involvement in its development. Stakeholders, advisors, and other interested parties can benefit from view rights as they can monitor the project without making any changes. This level of access ensures they are kept in the loop, while also maintaining the integrity of the project.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio2@3x.png" /></a></p>

### **Edit Rights: Content Creators and Developers**

Edit rights are perfect for team members actively involved in the project's development, such as content creators, developers, and designers. These collaborators need the ability to make changes to the project, whether it's modifying the content, adjusting the design, or implementing new features,such as royalties or subscriptions. By granting edit rights, you empower your team to contribute effectively while still maintaining control over the project's direction.

### **Admin Rights: Project Managers and Team Leads**

Admin rights are reserved for key team members who are responsible for overseeing the entire project, such as project managers, team leads, or even the creator themselves. With admin rights, these collaborators can manage all aspects of the project, including granting access to new team members, adjusting permissions, and making crucial decisions regarding the project's direction. By assigning admin rights to trusted team members, you ensure that your project is managed effectively and efficiently.

### **Transfer Projects and Contract Ownership with Ease**

Aspen's organizational capabilities offer creators the flexibility to move projects from one organization to another. This feature is particularly useful when collaborating with external partners or transitioning a project to a new team. Additionally, Aspen enables creators to hand over contract ownership, streamlining the process of transferring responsibilities when building for someone else.

### **Diversify Your Income Streams as a Web3 Service Provider**

The ability to build and hand off contracts to other organizations presents a unique opportunity for creators to diversify their income streams. By leveraging their web3 skillset, creators can become service providers to other organizations or brands looking to enter the space. This not only allows creators to showcase their expertise but also helps them establish a strong presence in the web3 community.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio3@3x.png" /></a>

<h2>Empowering Web3 Creators with Aspen's Organizational Capabilities</h2>
<p>In the fast-paced digital world, seamless team collaboration is a cornerstone for the success of any project. Aspen's organizational features are meticulously designed to facilitate creators in onboarding their entire team, streamlining workflows, and accelerating their go-to-market strategies. In this blog post, we delve into the unique features and benefits of Aspen's organizational capabilities and how they can revolutionize the way creators collaborate.</p>
<h3>Onboarding Your Team for Efficient Distributed Work</h3>
<p>Aspen allows creators to invite their team members to the platform, ensuring everyone has the appropriate access to contribute to projects effectively. This seamless onboarding process facilitates distributed work, enabling your team to collaborate in real-time, regardless of their physical location.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio1@3x.png" /></a></p>
<h3><strong>Flexible Access Management: View, Edit, and Admin Rights for Tailored Collaboration</strong></h3>
<p>Aspen's organizational capabilities empower creators to grant their team members different levels of access, including view, edit, and admin rights. By assigning the appropriate permissions to each team member based on their role and responsibilities, you can ensure that they contribute effectively to projects without compromising security or workflow efficiency. Here, we'll dive deeper into each type of access and the collaborators that would be suited for them.</p>
<h3><strong>View Rights: Stakeholders and Advisors</strong></h3>
<p>View rights are ideal for team members who need to stay informed about the project's progress but don't require direct involvement in its development. Stakeholders, advisors, and other interested parties can benefit from view rights as they can monitor the project without making any changes. This level of access ensures they are kept in the loop, while also maintaining the integrity of the project.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio2@3x.png" /></a></p>
<h3><strong>Edit Rights: Content Creators and Developers</strong></h3>
<p>Edit rights are perfect for team members actively involved in the project's development, such as content creators, developers, and designers. These collaborators need the ability to make changes to the project, whether it's modifying the content, adjusting the design, or implementing new features,such as royalties or subscriptions. By granting edit rights, you empower your team to contribute effectively while still maintaining control over the project's direction.</p>
<h3><strong>Admin Rights: Project Managers and Team Leads</strong></h3>
<p>Admin rights are reserved for key team members who are responsible for overseeing the entire project, such as project managers, team leads, or even the creator themselves. With admin rights, these collaborators can manage all aspects of the project, including granting access to new team members, adjusting permissions, and making crucial decisions regarding the project's direction. By assigning admin rights to trusted team members, you ensure that your project is managed effectively and efficiently.</p>
<h3><strong>Transfer Projects and Contract Ownership with Ease</strong></h3>
<p>Aspen's organizational capabilities offer creators the flexibility to move projects from one organization to another. This feature is particularly useful when collaborating with external partners or transitioning a project to a new team. Additionally, Aspen enables creators to hand over contract ownership, streamlining the process of transferring responsibilities when building for someone else.</p>
<h3><strong>Diversify Your Income Streams as a Web3 Service Provider</strong></h3>
<p>The ability to build and hand off contracts to other organizations presents a unique opportunity for creators to diversify their income streams. By leveraging their web3 skillset, creators can become service providers to other organizations or brands looking to enter the space. This not only allows creators to showcase their expertise but also helps them establish a strong presence in the web3 community.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Hit-Project-Targets-Launch-Studio3@3x.png" /></a></p>


Empowering Web3 Creators with Aspen's Organizational Capabilities

## **Introducing Storefronts:<br>The All-In-One Solution for Creators**

As creators, managing the various aspects of your NFT project can be overwhelming. From creation to marketing, distribution, and sales, you're juggling a multitude of tasks. Enter Aspen Storefronts, the all-in-one solution designed to help you create, market, distribute, manage, and sell end-to-end from a single location you own and control.&nbsp;

In this blog post, we'll walk you through the incredible benefits of claiming or creating a Storefront on Aspen, and how it can supercharge your revenue and boost membership.

### **One-Stop Shop for Creators**

Whether you're launching a new collection or importing an existing one, Storefronts on Aspen provide an all-in-one home for creators. With no additional website required, you can distribute your collections seamlessly and integrate with any marketplace of your choosing, even your own.

Custom content spaces allow you to embed visual and video marketing assets, complete with custom CTA buttons, for you to fully own the Collector experience. Storefronts are also compatible with Aspen's innovative distribution strategies and support mints distributed via claim links and QR codes.

<img width="800" height="450" src="/uploads/add-banner-and-images-to-storefront.gif" />

## **Streamline Collaboration with Aspen's Organizational Tools**

Working on an NFT project often requires collaboration with various team members, each bringing their unique skills and expertise to the table. Aspen's organizational tools make it easy for you to grant your team members the appropriate level of access, allowing you to work together seamlessly.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a>

For example, a designer on your team can be given edit access to upload and modify visual assets, while a project manager can be granted admin rights to oversee the entire project and make critical decisions. This efficient delegation of responsibilities helps your team stay organized and accelerates your go-to-market strategy.

In addition, Aspen's organizational tools enable you to move projects from one organization to another with ease. For instance, if you're an agency working on multiple NFT projects for different clients, you can efficiently transition between them without any hassle. Once a project is complete, you can hand over contract ownership to your client, ensuring a smooth and professional transition.

<img width="1200" height="630" src="/images/blog/blog2/Introducing-Storefronts.png" />

### **Harness the Power of Email Capture to Nurture Your Fan Base**

Email capture is a valuable tool that enables creators to collect email addresses from their storefront visitors or during a live mint, allowing them to build and nurture a loyal fan base. With a growing email list, you can establish a strong presence in the web3 ecosystem and foster lasting relationships with your collectors.

For example, suppose you've just completed a new piece of artwork or have an upcoming NFT drop. In that case, you can send an email to your subscribers, informing them of the exciting news and providing them with exclusive access or discounts. This targeted communication helps you build excitement and anticipation around your project, increasing the chances of a successful drop.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Claim-your-storefront2@3x.png" /></a></p>

Additionally, you can leverage your email list to share behind-the-scenes content, upcoming events, or even collaborate with other creators for exclusive giveaways. These tailored interactions create a sense of community and belonging among your fans, turning casual collectors into devoted supporters.

By utilizing Aspen's organizational tools and email capture features, you can streamline your NFT project management, foster collaboration, and cultivate a dedicated fan base, setting your creative venture up for long-term success.

### **Unlock Access to Aspen's Creator-Focused Revenue Tools**

Creating a storefront on Aspen not only simplifies your NFT journey but also grants you access to a suite of creator-focused revenue tools designed to maximize your earnings and enhance your relationship with collectors. Let's dive deeper into each toolkit:

1. <u><strong>Royalty Tools</strong></u><br>Aspen's royalty tools empower creators like never before. You can collect royalties on any chain and marketplace, providing you with complete control over your earnings. Identify royalty-paying members with ease, download membership lists in seconds, and reward loyal collectors with access to exclusive content, utility, and subscriptions. Additionally, you can set up a royalty payback program, process appeals, and gate utility to your NFTs based on royalty payment status. This level of insight and control helps you foster a thriving, engaged community around your creations.
2. **<u>Subscription Tools</u>**<br>With Aspen's subscription tools, creators can diversify their revenue streams, ensuring more consistent cash flow. Embrace the subscription model that has proven successful for newsletters, Patreon, and Twitter creators, and adapt it to your web3 project. Offer subscription programs with or without our industry-first legal plug-in that attaches on-chain terms and conditions to NFTs included in subscription programs. This provides next-level clarity for collectors, mitigating potential misunderstandings and fostering trust within your community.
3. **<u>Minting Tools</u>**<br>Aspen's minting tools allow creators to mint custom smart contracts in minutes, with no coding skills required. Our user-friendly interface makes it easy for you to create mints as simple or advanced as you choose. Enjoy features like multi-chain minting, phased distribution with allowlists, automated scheduling, and revenue splitting across any number of wallets. With these tools at your disposal, you can streamline the minting process and direct traffic to a live mint from your customized Storefront, enhancing the collector experience and increasing sales potential.
4. **<u>Membership Tools</u>**<br>Aspen's membership tools help you build, manage, and engage with your community more effectively. Create membership lists based on royalties paid, subscriptions, emails collected, and more. Utilize custom ad spaces and video content to market to new members and grow your community. Aspen's List Builder empowers you to connect more authentically with your collectors by setting up different access levels and utility permissions based on dependencies of your choosing. This feature isn't limited to a specific collection - you can build and combine groups across all your Storefronts for holistic member management. By understanding your members better, you can tailor your content and offerings to their preferences, leading to a more loyal and satisfied fan base.

### **Elevate Your NFT Game with Aspen Storefronts**

Aspen Storefronts offer a powerful, streamlined solution for creators seeking to navigate the NFT landscape with ease and efficiency. By providing you with comprehensive (and proven!) revenue tools, organizational tools, and email capture, you can create, market, distribute, manage, and sell your NFTs with confidence, while cultivating a dedicated fan base and fostering a thriving community. Oh yeah, all while generating sustainable (and scalable) income for you to support yourself while doing what you love.

Don't let the complexities of the NFT world stand in your way. Capitalize on the opportunities that await and experience your full potential with Aspen Storefronts. Join the ranks of successful creators and set up your own Aspen Storefront today.

To get started straight away, [<u>click through to Aspen</u>](https://app.aspenft.io/) and connect your wallet.<br>If you’d like a step-by-step guide to the process - read our [<u>Getting Started</u>](https://help.aspenft.io/en/articles/7925249-getting-started-with-your-storefront) guide.<br>Already have a collection someplace else?<br>Not a problem, [<u>Click Here</u>](https://help.aspenft.io/en/articles/7911567-import-an-existing-collection) to read our guide on importing your collection to Aspen.&nbsp;

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a>

<h2><strong>Introducing Storefronts:<br>The All-In-One Solution for Creators</strong></h2>
<p>As creators, managing the various aspects of your NFT project can be overwhelming. From creation to marketing, distribution, and sales, you're juggling a multitude of tasks. Enter Aspen Storefronts, the all-in-one solution designed to help you create, market, distribute, manage, and sell end-to-end from a single location you own and control. </p>
<p>In this blog post, we'll walk you through the incredible benefits of claiming or creating a Storefront on Aspen, and how it can supercharge your revenue and boost membership.</p>
<h3><strong>One-Stop Shop for Creators</strong></h3>
<p>Whether you're launching a new collection or importing an existing one, Storefronts on Aspen provide an all-in-one home for creators. With no additional website required, you can distribute your collections seamlessly and integrate with any marketplace of your choosing, even your own.</p>
<p>Custom content spaces allow you to embed visual and video marketing assets, complete with custom CTA buttons, for you to fully own the Collector experience. Storefronts are also compatible with Aspen's innovative distribution strategies and support mints distributed via claim links and QR codes.</p>
<img width="800" height="450" src="/uploads/add-banner-and-images-to-storefront.gif" />
<h2><strong>Streamline Collaboration with Aspen's Organizational Tools</strong></h2>
<p>Working on an NFT project often requires collaboration with various team members, each bringing their unique skills and expertise to the table. Aspen's organizational tools make it easy for you to grant your team members the appropriate level of access, allowing you to work together seamlessly.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a></p>
<p>For example, a designer on your team can be given edit access to upload and modify visual assets, while a project manager can be granted admin rights to oversee the entire project and make critical decisions. This efficient delegation of responsibilities helps your team stay organized and accelerates your go-to-market strategy.</p>
<p>In addition, Aspen's organizational tools enable you to move projects from one organization to another with ease. For instance, if you're an agency working on multiple NFT projects for different clients, you can efficiently transition between them without any hassle. Once a project is complete, you can hand over contract ownership to your client, ensuring a smooth and professional transition.</p>
<img width="1200" height="630" src="/images/blog/blog2/Introducing-Storefronts.png" />
<h3><strong>Harness the Power of Email Capture to Nurture Your Fan Base</strong></h3>
<p>Email capture is a valuable tool that enables creators to collect email addresses from their storefront visitors or during a live mint, allowing them to build and nurture a loyal fan base. With a growing email list, you can establish a strong presence in the web3 ecosystem and foster lasting relationships with your collectors.</p>
<p>For example, suppose you've just completed a new piece of artwork or have an upcoming NFT drop. In that case, you can send an email to your subscribers, informing them of the exciting news and providing them with exclusive access or discounts. This targeted communication helps you build excitement and anticipation around your project, increasing the chances of a successful drop.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Claim-your-storefront2@3x.png" /></a></p>
<p>Additionally, you can leverage your email list to share behind-the-scenes content, upcoming events, or even collaborate with other creators for exclusive giveaways. These tailored interactions create a sense of community and belonging among your fans, turning casual collectors into devoted supporters.</p>
<p>By utilizing Aspen's organizational tools and email capture features, you can streamline your NFT project management, foster collaboration, and cultivate a dedicated fan base, setting your creative venture up for long-term success.</p>
<h3><strong>Unlock Access to Aspen's Creator-Focused Revenue Tools</strong></h3>
<p>Creating a storefront on Aspen not only simplifies your NFT journey but also grants you access to a suite of creator-focused revenue tools designed to maximize your earnings and enhance your relationship with collectors. Let's dive deeper into each toolkit:</p>
<ol>
<li><u><strong>Royalty Tools</strong></u><br>Aspen's royalty tools empower creators like never before. You can collect royalties on any chain and marketplace, providing you with complete control over your earnings. Identify royalty-paying members with ease, download membership lists in seconds, and reward loyal collectors with access to exclusive content, utility, and subscriptions. Additionally, you can set up a royalty payback program, process appeals, and gate utility to your NFTs based on royalty payment status. This level of insight and control helps you foster a thriving, engaged community around your creations.</li>
<li><strong><u>Subscription Tools</u></strong><br>With Aspen's subscription tools, creators can diversify their revenue streams, ensuring more consistent cash flow. Embrace the subscription model that has proven successful for newsletters, Patreon, and Twitter creators, and adapt it to your web3 project. Offer subscription programs with or without our industry-first legal plug-in that attaches on-chain terms and conditions to NFTs included in subscription programs. This provides next-level clarity for collectors, mitigating potential misunderstandings and fostering trust within your community.</li>
<li><strong><u>Minting Tools</u></strong><br>Aspen's minting tools allow creators to mint custom smart contracts in minutes, with no coding skills required. Our user-friendly interface makes it easy for you to create mints as simple or advanced as you choose. Enjoy features like multi-chain minting, phased distribution with allowlists, automated scheduling, and revenue splitting across any number of wallets. With these tools at your disposal, you can streamline the minting process and direct traffic to a live mint from your customized Storefront, enhancing the collector experience and increasing sales potential.</li>
<li><strong><u>Membership Tools</u></strong><br>Aspen's membership tools help you build, manage, and engage with your community more effectively. Create membership lists based on royalties paid, subscriptions, emails collected, and more. Utilize custom ad spaces and video content to market to new members and grow your community. Aspen's List Builder empowers you to connect more authentically with your collectors by setting up different access levels and utility permissions based on dependencies of your choosing. This feature isn't limited to a specific collection - you can build and combine groups across all your Storefronts for holistic member management. By understanding your members better, you can tailor your content and offerings to their preferences, leading to a more loyal and satisfied fan base.</li>
</ol>
<h3><strong>Elevate Your NFT Game with Aspen Storefronts</strong></h3>
<p>Aspen Storefronts offer a powerful, streamlined solution for creators seeking to navigate the NFT landscape with ease and efficiency. By providing you with comprehensive (and proven!) revenue tools, organizational tools, and email capture, you can create, market, distribute, manage, and sell your NFTs with confidence, while cultivating a dedicated fan base and fostering a thriving community. Oh yeah, all while generating sustainable (and scalable) income for you to support yourself while doing what you love.</p>
<p>Don't let the complexities of the NFT world stand in your way. Capitalize on the opportunities that await and experience your full potential with Aspen Storefronts. Join the ranks of successful creators and set up your own Aspen Storefront today.</p>
<p>To get started straight away, <a href="https://app.aspenft.io/"><u>click through to Aspen</u></a> and connect your wallet.<br>If you’d like a step-by-step guide to the process - read our <a href="https://help.aspenft.io/en/articles/7925249-getting-started-with-your-storefront"><u>Getting Started</u></a> guide.<br>Already have a collection someplace else?<br>Not a problem, <a href="https://help.aspenft.io/en/articles/7911567-import-an-existing-collection"><u>Click Here</u></a> to read our guide on importing your collection to Aspen. </p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a></p>


A Game-Changer for Web3 Creators

Introducing Storefronts on Aspen

## **Unleashing Revenue Opportunities for Creators**

It's not every day that a New York Times bestselling author ventures from editing manuscripts to emerging technology.&nbsp;

Ben Mezrich, the renowned author behind "The Accidental Billionaires" and "Bringing Down the House," has done just that. His initiative, known as "The Ben Mezrich Project," is leveraging the power of digital assets and Aspen's Legal Plugin to pioneer a new form of community-driven content creation, and it's as exciting as it sounds.

Four distinct NFT drops underpin the Ben Mezrich Project, each offering tiered membership levels and unique benefits. The culmination of this endeavor is the Mezrich "Screenplay Token," an innovative utility program that gives token holders various rights linked to a screenplay that will be centered on the NFT and web3 space.

<a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Header CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project1@3x.png" /></a>

### **Digital Assets and On-Chain Legal Certainty: A Revenue-Boosting Combination**

Aspen’s role in the Ben Mezrich Project is instrumental, due to our ability to embed on-chain terms and conditions directly into digital assets. This unprecedented level of transparency, clarity, and legal certainty is crucial, especially when key intellectual property could be linked to community participation through the innovative program.

Our [<u>Legal Plugin</u>](https://aspenft.io/blog/aspen-solves-for-legal-in-web3) is just one piece of the puzzle. This feature isn’t merely about unlocking new revenue streams; it’s about establishing a sustainable ecosystem for creativity and innovation. It also includes features for audience segmentation, personalized content delivery, and smart contract templates, providing creators with a full suite of tools to monetize their creative output effectively.

### **A Community-Centric Blueprint for Success**

The Ben Mezrich Project is a masterclass in community building. Every tier of the project's digital asset drops is meticulously designed to foster interaction, engagement, and a sense of belonging, and this isn't just for community spirit - it's a strategic approach to revenue generation.

This focus on community isn't merely an add-on, it's a key revenue generation model. With Aspen's tools, the project's legal obligations are clear and tied directly to the digital assets themselves, offering holders a level of security and certainty that enhances the assets' perceived and actual value.

The first asset drop of the project, inspired by Mezrich's recent journey into the world of GME short and meme stocks, provided holders with level 1 access to an exclusive community. This included access to a discord community chat room where Ben participates from time to time, members-only Q&A sessions, and the opportunity to win invitations to special online events. These engagements not only fostered a sense of community but also added value to the digital assets, making them more attractive to potential buyers.

The second drop, themed around bitcoins and billionaires, offered additional benefits to those who held at least one asset from the first drop. This included opportunities for personalized writing coaching and eligibility for advanced, discounted, signed physical copies of future work from Ben. This tiered approach not only incentivized community participation but also rewarded loyalty, further increasing the desirability and value of the digital assets.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Square CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project2@3xSmall.png" /></a></p>

The third drop, themed around Vegas and card counting, granted holders of all three digital assets access to the highest tier of benefits. This included the opportunity to receive a Screenplay Token.

This tiered, community-first approach has multiple benefits for revenue generation. Firstly, it incentivizes initial purchases by offering exclusive community benefits. Secondly, it encourages continued investment and loyalty by rewarding holders of multiple digital assets with additional benefits.

Finally, it sets the stage for the successful launch of the Screenplay Token by building an engaged community of potential investors.

With Aspen's tools ensuring that the project's legal obligations are clear and tied directly to the digital assets themselves, Mezrich has been able to offer a level of security and certainty to his community that enhances the perceived and actual value of the digital assets, further driving community engagement and revenue generation.

### **The Future of Screenplays and Revenue Generation?**

The Mezrich "Screenplay Token" is a tantalizing peek into the future of web3. This innovative blend of traditional content creation and the interactive ethos of the web3 world is a unique revenue generation model that could redefine the creative industries.

Aspen's Legal Plugin plays a pivotal role in this transformation. By offering on-chain legal certainty, we aim to empower creators to innovate, create, and discover new ways to monetize their work and engage with their communities.

Whether you're a creator seeking to step into the digital assets realm or looking to upgrade your existing collections, Aspen's Legal Plugin can unlock a world of potential. By fostering community engagement and enhancing sell-through, it can turn your creative vision into a thriving, revenue-generating digital ecosystem.&nbsp;

The Ben Mezrich Project is a testament to this, demonstrating how creativity, combined with the right tools and the power of web3, can unlock endless possibilities and revenue opportunities.

Whether you are looking to add legal terms for a single drop, or add terms to define creator and community rights as part of your subscription program, Aspen has you covered.

<a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Footer CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project3@3x.png" /></a>

<h2><strong>Unleashing Revenue Opportunities for Creators</strong></h2>
<p>It's not every day that a New York Times bestselling author ventures from editing manuscripts to emerging technology. </p>
<p>Ben Mezrich, the renowned author behind &quot;The Accidental Billionaires&quot; and &quot;Bringing Down the House,&quot; has done just that. His initiative, known as &quot;The Ben Mezrich Project,&quot; is leveraging the power of digital assets and Aspen's Legal Plugin to pioneer a new form of community-driven content creation, and it's as exciting as it sounds.</p>
<p>Four distinct NFT drops underpin the Ben Mezrich Project, each offering tiered membership levels and unique benefits. The culmination of this endeavor is the Mezrich &quot;Screenplay Token,&quot; an innovative utility program that gives token holders various rights linked to a screenplay that will be centered on the NFT and web3 space.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Header CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project1@3x.png" /></a></p>
<h3><strong>Digital Assets and On-Chain Legal Certainty: A Revenue-Boosting Combination</strong></h3>
<p>Aspen’s role in the Ben Mezrich Project is instrumental, due to our ability to embed on-chain terms and conditions directly into digital assets. This unprecedented level of transparency, clarity, and legal certainty is crucial, especially when key intellectual property could be linked to community participation through the innovative program.</p>
<p>Our <a href="https://aspenft.io/blog/aspen-solves-for-legal-in-web3"><u>Legal Plugin</u></a> is just one piece of the puzzle. This feature isn’t merely about unlocking new revenue streams; it’s about establishing a sustainable ecosystem for creativity and innovation. It also includes features for audience segmentation, personalized content delivery, and smart contract templates, providing creators with a full suite of tools to monetize their creative output effectively.</p>
<h3><strong>A Community-Centric Blueprint for Success</strong></h3>
<p>The Ben Mezrich Project is a masterclass in community building. Every tier of the project's digital asset drops is meticulously designed to foster interaction, engagement, and a sense of belonging, and this isn't just for community spirit - it's a strategic approach to revenue generation.</p>
<p>This focus on community isn't merely an add-on, it's a key revenue generation model. With Aspen's tools, the project's legal obligations are clear and tied directly to the digital assets themselves, offering holders a level of security and certainty that enhances the assets' perceived and actual value.</p>
<p>The first asset drop of the project, inspired by Mezrich's recent journey into the world of GME short and meme stocks, provided holders with level 1 access to an exclusive community. This included access to a discord community chat room where Ben participates from time to time, members-only Q&amp;A sessions, and the opportunity to win invitations to special online events. These engagements not only fostered a sense of community but also added value to the digital assets, making them more attractive to potential buyers.</p>
<p>The second drop, themed around bitcoins and billionaires, offered additional benefits to those who held at least one asset from the first drop. This included opportunities for personalized writing coaching and eligibility for advanced, discounted, signed physical copies of future work from Ben. This tiered approach not only incentivized community participation but also rewarded loyalty, further increasing the desirability and value of the digital assets.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Square CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project2@3xSmall.png" /></a></p>
<p>The third drop, themed around Vegas and card counting, granted holders of all three digital assets access to the highest tier of benefits. This included the opportunity to receive a Screenplay Token.</p>
<p>This tiered, community-first approach has multiple benefits for revenue generation. Firstly, it incentivizes initial purchases by offering exclusive community benefits. Secondly, it encourages continued investment and loyalty by rewarding holders of multiple digital assets with additional benefits.</p>
<p>Finally, it sets the stage for the successful launch of the Screenplay Token by building an engaged community of potential investors.</p>
<p>With Aspen's tools ensuring that the project's legal obligations are clear and tied directly to the digital assets themselves, Mezrich has been able to offer a level of security and certainty to his community that enhances the perceived and actual value of the digital assets, further driving community engagement and revenue generation.</p>
<h3><strong>The Future of Screenplays and Revenue Generation?</strong></h3>
<p>The Mezrich &quot;Screenplay Token&quot; is a tantalizing peek into the future of web3. This innovative blend of traditional content creation and the interactive ethos of the web3 world is a unique revenue generation model that could redefine the creative industries.</p>
<p>Aspen's Legal Plugin plays a pivotal role in this transformation. By offering on-chain legal certainty, we aim to empower creators to innovate, create, and discover new ways to monetize their work and engage with their communities.</p>
<p>Whether you're a creator seeking to step into the digital assets realm or looking to upgrade your existing collections, Aspen's Legal Plugin can unlock a world of potential. By fostering community engagement and enhancing sell-through, it can turn your creative vision into a thriving, revenue-generating digital ecosystem. </p>
<p>The Ben Mezrich Project is a testament to this, demonstrating how creativity, combined with the right tools and the power of web3, can unlock endless possibilities and revenue opportunities.</p>
<p>Whether you are looking to add legal terms for a single drop, or add terms to define creator and community rights as part of your subscription program, Aspen has you covered.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/ben-mezrich-screenplay-token"><img title="Footer CTA" src="/images/blog/CTA/1_Explore-The-Ben-Mezrich-Project3@3x.png" /></a></p>


The Ben Mezrich Project and Aspen's Legal Plugin

Unleashing Revenue Opportunities for Creators

## **Consortium Key Exceeds Revenue Forecasts with Aspen’s Subscription Tools**

<br>*Discover how Consortium Key turned a financial crisis into a tremendous opportunity with Aspen's Subscription Tools, using it to boost their revenue and provide a powerful trading experience for their users.*

### **The Problem: Fading Financial Forecasts**

In March of this year, <a target="_blank" href="https://consortiumkey.com"><u>Consortium Key</u></a> found themselves in a precarious situation. Their Q1 revenue was down 95% compared to the previous quarter, leaving them unable to continue building trading toolkits for their NFT holders. This presented an existential threat to the project as they had to create a sustainable business model without relying on enforced royalties, which would require a time-consuming, costly, and risky contract migration process.

<a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Header CTA" src="/images/blog/CTA/2_Explore-Consortium-Keys-Storefront1@3x.png" /></a>

### <br>**The Solution: Aspen's Subscription Tools to the Rescue**

<a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key">Consortium Key</a> introduced their utility pass in October, 2022. The “Key” provides holders with alert systems, extensive data, and robust bots to help holders execute the most informed, profitable, and fast trades. With a floor price of about 4 ETH at the time of writing, the Key keeps traders plugged into the market's behavior while giving them the tools required to take advantage of the opportunities.

The team minted just over 500 keys at a mint price averaging around 0.4 eth which represented a decent amount of capital to start their project. However, as everyone in the NFT space knows, the tokens a project gets from minting are finite and have a lifespan which is limited to the “burn” of the project (namely, its expenses). The team realized very quickly that their tokens from the mint were dwindling, and with the inception of the optional royalties era, their revenue was falling as well. They needed to make a change or else they were going to be unable to continue the project.

<a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key">Consortium Key</a> turned to Aspen; working together, our teams crafted a utility strategy that made sense for holders and the team. A portion of the utility was carved off to only be available to those that held a key **and** had an active subscription via Aspen. Specifically, what the team did was to carve off access to their suite of advanced bots; requiring a subscription to use.&nbsp;

For 0.069 ETH per month, users gained access to all the bots built by the team, including the ability to auto-purchase coins based on a user's personal preferences and set of criteria. These bots are made available through Consortium Key's Discord, accessible only to subscribers who purchased a subscription via <a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key">Consortium Key's Storefront</a> on Aspen.

### **Financial Breakthrough: Unlocking a New Revenue Stream**

Within the first month of implementing the subscription program, Consortium Key reached their initial revenue goal. This impressive turnaround not only saved the project from potential difficulties but also enabled them to regain revenues totalling about 60% of cash flow breakeven. By the second month, they had reached cash flow breakeven on subscription revenue alone and were able to begin replenishing their reserves that had dwindled when optional royalties were the harshest.&nbsp;

<img width="600" height="338" src="/images/blog/blog2/CK-SUB-GROWTH-PRECENTAGE.gif" />

This financial success story showcases the power of <a target="_blank" href="https://aspenft.io/subscription">Aspen's Subscription Tools</a> in helping NFT projects find innovative ways to generate revenue and thrive. Achieving cash flow breakeven is a significant milestone for any project or business, as it means that the majority of the project’s expenses are covered by the revenue generated from their subscriptions. This allows them to have more financial flexibility and stability, making it easier to reinvest in the project’s growth and development. In other words, when a project or business reaches cash flow breakeven, then growth can come from revenue – not from capital – which dilutes existing holders.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Square CTA" src="/images/blog/CTA/2_Explore-Consortium-Keys-Storefront2@3x.png" /></a></p>

In a season where the top collections are losing millions due to royalty non-payments, Consortium Key's success with <a target="_blank" href="https://aspenft.io/subscription">Aspen's Subscription Tools</a> stands out as a new, viable solution for projects to generate revenue without relying on royalties. This innovative approach to revenue generation demonstrates that there are alternative strategies available to projects facing challenges in the rapidly evolving NFT landscape.

### <br>**Subscription Models: Not a One-Size-Fits-All Solution**

While Consortium Key's success with the subscription model is an inspiring example, it's important to recognize that subscription models may not be the revenue solution for every project. Adopting this approach requires the project to deliver real-world, beneficial utility to their community, which isn't part of every project's model.

For a subscription model to work, it's crucial to provide consistent value that justifies the ongoing cost to users. Projects that lack a strong utility-driven approach or fail to deliver tangible benefits to their community may struggle to gain traction with a subscription-based revenue model. In such cases, alternative revenue solutions might be a better fit.

However, for projects that can provide exceptional value to their users through exclusive tools, data, or experiences, a subscription model like the one offered by <a target="_blank" href="https://aspenft.io/subscription">Aspen's Subscription Tools</a> can be a powerful way to generate revenue, build loyalty, and foster a vibrant community.

### <br>**A Winning Formula: Utility = Loyalty**

The cultural impact of Consortium Key's success goes beyond just financial gains. The project's ability to adapt and leverage Aspen's Subscription Tools has created a ripple effect throughout their community.

By offering valuable tools, exclusive data, and a supportive Discord environment, Consortium Key has fostered a sense of loyalty and trust among its users. Despite the subscription model being an additional cost to traders, key holders have embraced it due to the immense worth in utility it provides. This has led to a thriving community that is not only profitable but also passionate about the products and services that Consortium Key delivers.

<img width="1928" height="607" src="/images/blog/blog2/CK-image2.png" /> <img width="425" height="133" src="/images/blog/blog2/CK-image1.png" />

Discover how Aspen's Subscription Tools can help your business exceed financial goals and build a thriving community. Visit <a target="_blank" href="https://aspenft.io/subscription">AspeNFT.io</a> to learn more.

<a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Footer CTA" src="/images/blog/CTA/2_Explore-Consortium-Keys-Storefront3@3x.png" /></a>

<h2><strong>Consortium Key Exceeds Revenue Forecasts with Aspen’s Subscription Tools</strong></h2>
<p><br><em>Discover how Consortium Key turned a financial crisis into a tremendous opportunity with Aspen's Subscription Tools, using it to boost their revenue and provide a powerful trading experience for their users.</em></p>
<h3><strong>The Problem: Fading Financial Forecasts</strong></h3>
<p>In March of this year, <a target="_blank" href="https://consortiumkey.com"><u>Consortium Key</u></a> found themselves in a precarious situation. Their Q1 revenue was down 95% compared to the previous quarter, leaving them unable to continue building trading toolkits for their NFT holders. This presented an existential threat to the project as they had to create a sustainable business model without relying on enforced royalties, which would require a time-consuming, costly, and risky contract migration process.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Header CTA" src="/images/blog/CTA/2_Explore-Consortium-Keys-Storefront1@3x.png" /></a></p>
<h3><br><strong>The Solution: Aspen's Subscription Tools to the Rescue</strong></h3>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key">Consortium Key</a> introduced their utility pass in October, 2022. The “Key” provides holders with alert systems, extensive data, and robust bots to help holders execute the most informed, profitable, and fast trades. With a floor price of about 4 ETH at the time of writing, the Key keeps traders plugged into the market's behavior while giving them the tools required to take advantage of the opportunities.</p>
<p>The team minted just over 500 keys at a mint price averaging around 0.4 eth which represented a decent amount of capital to start their project. However, as everyone in the NFT space knows, the tokens a project gets from minting are finite and have a lifespan which is limited to the “burn” of the project (namely, its expenses). The team realized very quickly that their tokens from the mint were dwindling, and with the inception of the optional royalties era, their revenue was falling as well. They needed to make a change or else they were going to be unable to continue the project.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key">Consortium Key</a> turned to Aspen; working together, our teams crafted a utility strategy that made sense for holders and the team. A portion of the utility was carved off to only be available to those that held a key <strong>and</strong> had an active subscription via Aspen. Specifically, what the team did was to carve off access to their suite of advanced bots; requiring a subscription to use. </p>
<p>For 0.069 ETH per month, users gained access to all the bots built by the team, including the ability to auto-purchase coins based on a user's personal preferences and set of criteria. These bots are made available through Consortium Key's Discord, accessible only to subscribers who purchased a subscription via <a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key">Consortium Key's Storefront</a> on Aspen.</p>
<h3><strong>Financial Breakthrough: Unlocking a New Revenue Stream</strong></h3>
<p>Within the first month of implementing the subscription program, Consortium Key reached their initial revenue goal. This impressive turnaround not only saved the project from potential difficulties but also enabled them to regain revenues totalling about 60% of cash flow breakeven. By the second month, they had reached cash flow breakeven on subscription revenue alone and were able to begin replenishing their reserves that had dwindled when optional royalties were the harshest. </p>
<img width="600" height="338" src="/images/blog/blog2/CK-SUB-GROWTH-PRECENTAGE.gif" />
<p>This financial success story showcases the power of <a target="_blank" href="https://aspenft.io/subscription">Aspen's Subscription Tools</a> in helping NFT projects find innovative ways to generate revenue and thrive. Achieving cash flow breakeven is a significant milestone for any project or business, as it means that the majority of the project’s expenses are covered by the revenue generated from their subscriptions. This allows them to have more financial flexibility and stability, making it easier to reinvest in the project’s growth and development. In other words, when a project or business reaches cash flow breakeven, then growth can come from revenue – not from capital – which dilutes existing holders.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Square CTA" src="/images/blog/CTA/2_Explore-Consortium-Keys-Storefront2@3x.png" /></a></p>
<p>In a season where the top collections are losing millions due to royalty non-payments, Consortium Key's success with <a target="_blank" href="https://aspenft.io/subscription">Aspen's Subscription Tools</a> stands out as a new, viable solution for projects to generate revenue without relying on royalties. This innovative approach to revenue generation demonstrates that there are alternative strategies available to projects facing challenges in the rapidly evolving NFT landscape.</p>
<h3><br><strong>Subscription Models: Not a One-Size-Fits-All Solution</strong></h3>
<p>While Consortium Key's success with the subscription model is an inspiring example, it's important to recognize that subscription models may not be the revenue solution for every project. Adopting this approach requires the project to deliver real-world, beneficial utility to their community, which isn't part of every project's model.</p>
<p>For a subscription model to work, it's crucial to provide consistent value that justifies the ongoing cost to users. Projects that lack a strong utility-driven approach or fail to deliver tangible benefits to their community may struggle to gain traction with a subscription-based revenue model. In such cases, alternative revenue solutions might be a better fit.</p>
<p>However, for projects that can provide exceptional value to their users through exclusive tools, data, or experiences, a subscription model like the one offered by <a target="_blank" href="https://aspenft.io/subscription">Aspen's Subscription Tools</a> can be a powerful way to generate revenue, build loyalty, and foster a vibrant community.</p>
<h3><br><strong>A Winning Formula: Utility = Loyalty</strong></h3>
<p>The cultural impact of Consortium Key's success goes beyond just financial gains. The project's ability to adapt and leverage Aspen's Subscription Tools has created a ripple effect throughout their community.</p>
<p>By offering valuable tools, exclusive data, and a supportive Discord environment, Consortium Key has fostered a sense of loyalty and trust among its users. Despite the subscription model being an additional cost to traders, key holders have embraced it due to the immense worth in utility it provides. This has led to a thriving community that is not only profitable but also passionate about the products and services that Consortium Key delivers.</p>
<p><img width="1928" height="607" src="/images/blog/blog2/CK-image2.png" /> <img width="425" height="133" src="/images/blog/blog2/CK-image1.png" /></p>
<p>Discover how Aspen's Subscription Tools can help your business exceed financial goals and build a thriving community. Visit <a target="_blank" href="https://aspenft.io/subscription">AspeNFT.io</a> to learn more.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/consortium-key"><img title="Footer CTA" src="/images/blog/CTA/2_Explore-Consortium-Keys-Storefront3@3x.png" /></a></p>


with Aspen’s Subscription Tools

## Unleashing the Power of Royalty Reporting on Aspen: A Game-Changer for Your Digital Business

Are you ready to transform your digital business? Say hello to Royalty Reporting on Aspen, a revolutionary tool designed to empower web3 creators with crucial insights into the royalty payments of their collectors. This innovative feature is set to take your digital venture to new heights, enabling you to make informed decisions about content releases, membership offers, and community management.

Let's dive into how Royalty Reporting works on Aspen and why it's a must-have tool for taking your digital business to new heights.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### Understanding the Magic of Royalty Reporting on Aspen

Royalty Reporting, an exclusive feature for Aspen creators, provides an easy-to-download file that reveals which collectors have paid their royalties. This valuable information allows you to:

1\. Launch gated content only for due-paying members, making sure your most devoted fans enjoy exclusive access to your latest masterpieces.

#### **Aspen Tip:**

By offering premium content to due-paying members, you can encourage more collectors to pay royalties, thus increasing your overall revenue.

2\. Create subscription memberships just for royalty-paying collectors, nurturing a tight-knit community that truly appreciates your work.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

#### **Aspen Tip:**

Subscription memberships can generate a steady stream of income from collectors who are more likely to engage with your content and make additional purchases.

3\. Offer NFT utility based on royalty payment status, giving a little extra love to those who consistently support your digital ventures.

#### **Aspen Tip:**

Enhancing the utility of your NFTs for due-paying collectors can create a stronger incentive for collectors to pay royalties, increasing the overall value of your digital assets.

4\. Make data-driven decisions about your audience and community, optimizing your content and marketing efforts for maximum success.

#### **Aspen Tip:**

By understanding your audience's preferences and payment behaviors, you can tailor your marketing campaigns and content releases to appeal to the right collectors, ultimately boosting your revenue.

<h3 class="align-right">How to Access Royalty Reports on Aspen: A Step-by-Step Guide</h3>

Ready to tap into the power of Royalty Reporting on Aspen? Here's how:

1\. Jump into Studio Mode on the Aspen platform.

2\. Choose 'Royalties' from the left side menu.

3\. Once you're on the Royalties home page, click the 'Overview' tab.

4\. Hit the 'Download All' button to receive your royalties compliance report, complete with wallet addresses of all due-paying collectors.

And guess what? You can also download reports for individual collections. This level of detail lets you analyze the performance of specific collections and better understand what makes your audience tick.

Royalty Reporting on Aspen is a total game-changer for creators looking to level up their digital business. By providing priceless insights into the royalty payment habits of collectors, this feature enables you to make strategic decisions about content releases, membership offers, and community engagement.&nbsp;

So, what are you waiting for?&nbsp;

Get started with Aspen’s [Royalty Tools](/royalties) today and unleash the full potential of your digital footprint.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="792" title="Footer CTA" src="/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Unleashing the Power of Royalty Reporting on Aspen: A Game-Changer for Your Digital Business</h2>
<p>Are you ready to transform your digital business? Say hello to Royalty Reporting on Aspen, a revolutionary tool designed to empower web3 creators with crucial insights into the royalty payments of their collectors. This innovative feature is set to take your digital venture to new heights, enabling you to make informed decisions about content releases, membership offers, and community management.</p>
<p>Let's dive into how Royalty Reporting works on Aspen and why it's a must-have tool for taking your digital business to new heights.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3>Understanding the Magic of Royalty Reporting on Aspen</h3>
<p>Royalty Reporting, an exclusive feature for Aspen creators, provides an easy-to-download file that reveals which collectors have paid their royalties. This valuable information allows you to:</p>
<p>1. Launch gated content only for due-paying members, making sure your most devoted fans enjoy exclusive access to your latest masterpieces.</p>
<h4><strong>Aspen Tip:</strong></h4>
<p>By offering premium content to due-paying members, you can encourage more collectors to pay royalties, thus increasing your overall revenue.</p>
<p>2. Create subscription memberships just for royalty-paying collectors, nurturing a tight-knit community that truly appreciates your work.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h4><strong>Aspen Tip:</strong></h4>
<p>Subscription memberships can generate a steady stream of income from collectors who are more likely to engage with your content and make additional purchases.</p>
<p>3. Offer NFT utility based on royalty payment status, giving a little extra love to those who consistently support your digital ventures.</p>
<h4><strong>Aspen Tip:</strong></h4>
<p>Enhancing the utility of your NFTs for due-paying collectors can create a stronger incentive for collectors to pay royalties, increasing the overall value of your digital assets.</p>
<p>4. Make data-driven decisions about your audience and community, optimizing your content and marketing efforts for maximum success.</p>
<h4><strong>Aspen Tip:</strong></h4>
<p>By understanding your audience's preferences and payment behaviors, you can tailor your marketing campaigns and content releases to appeal to the right collectors, ultimately boosting your revenue.</p>
<h3 class="align-right">How to Access Royalty Reports on Aspen: A Step-by-Step Guide</h3>
<p>Ready to tap into the power of Royalty Reporting on Aspen? Here's how:</p>
<p>1. Jump into Studio Mode on the Aspen platform.</p>
<p>2. Choose 'Royalties' from the left side menu.</p>
<p>3. Once you're on the Royalties home page, click the 'Overview' tab.</p>
<p>4. Hit the 'Download All' button to receive your royalties compliance report, complete with wallet addresses of all due-paying collectors.</p>
<p>And guess what? You can also download reports for individual collections. This level of detail lets you analyze the performance of specific collections and better understand what makes your audience tick.</p>
<p>Royalty Reporting on Aspen is a total game-changer for creators looking to level up their digital business. By providing priceless insights into the royalty payment habits of collectors, this feature enables you to make strategic decisions about content releases, membership offers, and community engagement. </p>
<p>So, what are you waiting for? </p>
<p>Get started with Aspen’s <a href="/royalties">Royalty Tools</a> today and unleash the full potential of your digital footprint.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="792" title="Footer CTA" src="/images/blog/blog2/Banner_large_cta.png" /></a></p>


Unlock the Power to Grow Your Digital Business

 Unleashing the Power of Royalty Reporting on Aspen: A Game-Changer for Your Digital Business

## Aspen's Comprehensive 3-Step Royalty Solution for Web3 Creators

<br>In the rapidly evolving world of web3, Creators are forging new paths and reshaping the way we consume and create content.

It's crucial to ensure that the rewards and benefits of the digital economy reach Creators fairly, while empowering them to grow their revenue and expand their brand.

In support, we're thrilled to introduce our 3-step Creator-centric Royalty Solution, designed to provide Creators with the support, tools, and insights they need to thrive in the NFT space — rolled up into an easy-to-use, no-code *and* Collector-friendly tools.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

As we discussed in our previous blog post,[<u> Why Web3 Creators Should Care About a Royalties Solution</u>](/blog/why-web3-creators-should-care-about-a-royalties-solution), royalties are an essential aspect of web3 Creators' revenue streams. Our innovative approach guarantees that artists receive the compensation they deserve while unlocking their full potential for brand growth.

Let's dive into our 3-step solution and explore how each component contributes to increased revenue, brand expansion and marketing firepower for web3 Creators.

### **Royalty Paybacks: Simplifying Dues for Collectors**

Our Royalty Paybacks feature streamlines the royalty payment process, making it easier for Collectors to support their favorite Creators. By simplifying the payment process, we encourage Collectors to acquire more NFTs from the creators they love, boosting the Creators' income and allowing them to focus on producing high-quality content. Additionally, the transparent payment system fosters trust and loyalty between Creators and their fans, further expanding your brand or project reach.

### **Royalty Appeals: Fair and Transparent Resolution**

Swore you paid royalties from a different wallet? No problem. The Royalty Appeals process ensures that Creators receive their rightful compensation while maintaining a fair and transparent relationship with Collectors.

By allowing Creators to review and resolve appeals based on on-chain evidence, we empower them to maintain control over their income and brand reputation. As Creators' membership lists grow, their influence and brand visibility in the web3 community are amplified, ultimately resulting in increased revenue opportunities through collaborations, sponsorships, and other partnerships.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

Further, this appeals workflow connects Collectors directly with Creators, maintaining peer-to-peer communications without the interference of an intermediary while still providing Collectors an opportunity to remedy any error in royalty reporting.

### **Royalty Reporting: Empowering Creators with Data**

Our Royalty Reporting feature provides Creators with valuable insights into their earnings, enabling them to make informed decisions about their content and marketing strategies. By understanding which Collectors have paid royalties and which have not, Creators can target their efforts towards developing gated content and exclusive experiences for their most loyal supporters. This tailored approach incentivizes Collectors to continue supporting the Creator and enhances the Creator's brand image as one that values and rewards its fan base.

The 3-step Creator-centric Royalty Solution is not only a powerful revenue-generating tool but also a game-changer for web3 artists seeking to elevate their brand and foster deeper connections with their audience.

By leveraging the right tools to handle royalties, deliver exclusive content, and reward devoted supporters, Creators can establish a magnetic brand presence that captivates their fan base in the web3 world.

What sets this approach apart is the transformation of traditional "collectors" into committed "members," unlocking a fresh approach to web3 revenue generation. This metamorphosis cultivates a strong sense of community and belonging, inspiring members to invest in the Creator's work and the compelling narrative behind it. This paves the way for inventive monetization strategies, including memberships, bespoke events, and personalized experiences that cater to the desires and expectations of the audience.

Embracing a 3-step Creator-centric Royalty Solution means championing a flourishing ecosystem for web3 Creators. By embodying this commitment, Creators pave the way for a fairer and more sustainable digital economy.

Unleash the untapped potential of your creative brand in the web3 domain by learning more about Aspen's [Royalty Tools](/royalties).<br><br>Ready to level up? Import your existing collection into a [Storefront](/storefront) and start today!

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Aspen's Comprehensive 3-Step Royalty Solution for Web3 Creators</h2>
<p><br>In the rapidly evolving world of web3, Creators are forging new paths and reshaping the way we consume and create content.</p>
<p>It's crucial to ensure that the rewards and benefits of the digital economy reach Creators fairly, while empowering them to grow their revenue and expand their brand.</p>
<p>In support, we're thrilled to introduce our 3-step Creator-centric Royalty Solution, designed to provide Creators with the support, tools, and insights they need to thrive in the NFT space — rolled up into an easy-to-use, no-code <em>and</em> Collector-friendly tools.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>As we discussed in our previous blog post,<a href="/blog/why-web3-creators-should-care-about-a-royalties-solution"><u> Why Web3 Creators Should Care About a Royalties Solution</u></a>, royalties are an essential aspect of web3 Creators' revenue streams. Our innovative approach guarantees that artists receive the compensation they deserve while unlocking their full potential for brand growth.</p>
<p>Let's dive into our 3-step solution and explore how each component contributes to increased revenue, brand expansion and marketing firepower for web3 Creators.</p>
<h3><strong>Royalty Paybacks: Simplifying Dues for Collectors</strong></h3>
<p>Our Royalty Paybacks feature streamlines the royalty payment process, making it easier for Collectors to support their favorite Creators. By simplifying the payment process, we encourage Collectors to acquire more NFTs from the creators they love, boosting the Creators' income and allowing them to focus on producing high-quality content. Additionally, the transparent payment system fosters trust and loyalty between Creators and their fans, further expanding your brand or project reach.</p>
<h3><strong>Royalty Appeals: Fair and Transparent Resolution</strong></h3>
<p>Swore you paid royalties from a different wallet? No problem. The Royalty Appeals process ensures that Creators receive their rightful compensation while maintaining a fair and transparent relationship with Collectors.</p>
<p>By allowing Creators to review and resolve appeals based on on-chain evidence, we empower them to maintain control over their income and brand reputation. As Creators' membership lists grow, their influence and brand visibility in the web3 community are amplified, ultimately resulting in increased revenue opportunities through collaborations, sponsorships, and other partnerships.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<p>Further, this appeals workflow connects Collectors directly with Creators, maintaining peer-to-peer communications without the interference of an intermediary while still providing Collectors an opportunity to remedy any error in royalty reporting.</p>
<h3><strong>Royalty Reporting: Empowering Creators with Data</strong></h3>
<p>Our Royalty Reporting feature provides Creators with valuable insights into their earnings, enabling them to make informed decisions about their content and marketing strategies. By understanding which Collectors have paid royalties and which have not, Creators can target their efforts towards developing gated content and exclusive experiences for their most loyal supporters. This tailored approach incentivizes Collectors to continue supporting the Creator and enhances the Creator's brand image as one that values and rewards its fan base.</p>
<p>The 3-step Creator-centric Royalty Solution is not only a powerful revenue-generating tool but also a game-changer for web3 artists seeking to elevate their brand and foster deeper connections with their audience.</p>
<p>By leveraging the right tools to handle royalties, deliver exclusive content, and reward devoted supporters, Creators can establish a magnetic brand presence that captivates their fan base in the web3 world.</p>
<p>What sets this approach apart is the transformation of traditional &quot;collectors&quot; into committed &quot;members,&quot; unlocking a fresh approach to web3 revenue generation. This metamorphosis cultivates a strong sense of community and belonging, inspiring members to invest in the Creator's work and the compelling narrative behind it. This paves the way for inventive monetization strategies, including memberships, bespoke events, and personalized experiences that cater to the desires and expectations of the audience.</p>
<p>Embracing a 3-step Creator-centric Royalty Solution means championing a flourishing ecosystem for web3 Creators. By embodying this commitment, Creators pave the way for a fairer and more sustainable digital economy.</p>
<p>Unleash the untapped potential of your creative brand in the web3 domain by learning more about Aspen's <a href="/royalties">Royalty Tools</a>.<br><br>Ready to level up? Import your existing collection into a <a href="/storefront">Storefront</a> and start today!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


A Creator-Centric Approach to Unlocking Revenue and Brand Growth in Web3

Aspen's Comprehensive 3-Step Royalty Solution for Web3 Creators

## NFT Royalties: Uncovering the Hidden Revenue in the Blockchain World

The blockchain universe, with its innovative NFTs, has ushered in a new era for creators to profit from their work. A standout feature of this digital transformation is the advent of NFT royalties. Unlike conventional royalties that are usually disbursed to creators via intricate legal contracts, NFT royalties are regulated by smart contracts on blockchain networks. This guarantees that creators earn a set percentage of the revenue each time their work is resold in the secondary market.

<a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Header CTA" src="/images/blog/CTA/1_Calculate-Your-Royalty-Leakage1@3x.png" /></a>

### The Evolution in Marketplace Focus:<br>Traders Over Creators

In recent times, the most active NFT marketplaces have experienced a significant shift in their marketing and user experience strategies, focusing more on traders rather than creators.

This trend is evident in various marketplaces, including Blur, X2Y2, and even OpenSea. These platforms prioritize facilitating NFT transactions over nurturing the creative process and ensuring artists are fairly compensated for their work.

Regrettably, this trader-centric approach has led to an overemphasis on transactions, sidelining the creators whose works are the backbone of these transactions.

With the most frequented marketplaces overlooking the significance of royalty payments, artists are deprived of their fair share of profits from their work's resale, thereby hindering their financial prosperity in the Web3 world.

### The Impact of Royalty Losses in 2023

In the first quarter of 2023 alone, the top 10 NFT projects lost an astounding $82.9 million due to unpaid royalties. To illustrate the magnitude of this figure, consider what else could be achieved with such funds:

1. Seed funding for 82 startups, fostering innovation and business growth.
2. Scholarships for over 2,000 students to pursue a four-year college education.
3. Financing the production of several independent films, amplifying underrepresented voices.
4. Supporting the creation and upkeep of 276 public art installations worldwide.
5. Funding art education programs in every public elementary school in California.
6. Providing one month of free gallery space for 41,450 artists in the U.S.
7. Buying coffee for every Brooklyn resident for two weeks.
8. Clearing the student loan debt of 2,470 millennials.
9. Establishing 184 solar farms, significantly reducing carbon emissions.
10. Purchasing 18,450,970 10-piece chicken nugget meals from McDonalds.

#####

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Square CTA" src="/images/blog/CTA/1_Calculate-Your-Royalty-Leakage2@3x-1.png" /></a></p>

### The Future of NFTs and Creators

The NFT landscape was initially conceived as a decentralized ecosystem that would enable creators to monetize their work and engage with a global audience. However, the recent shift in marketplace focus towards traders over creators has led to a substantial revenue loss for artists.

Without creators, the NFT ecosystem would lose its primary source of value and innovation. Creators are the ones who produce the digital assets that are sold as NFTs, and without them, there would be no unique or original content to mint or trade. This would result in a severe reduction of demand for NFTs and, in turn, the value of the entire market would decline.

Moreover, without creators, the NFT space would lose its cultural and artistic significance. The NFT market has already started to gain mainstream recognition as a platform for artists and creatives to showcase their work and connect with audiences. If creators feel that they are not receiving fair compensation for their work, they may be less likely to participate in the NFT ecosystem, leading to a decrease in the cultural and artistic significance of the space.

Finally, the lack of creator participation in theNFT ecosystem could stifle innovation and technological advancement. Creators are often the first to experiment with new technologies and push the boundaries of what is possible. If they feel that their work is undervalued or under-compensated, they may be less likely to innovate and experiment with new technologies, leading to a stagnation of the NFT market.

### The Threat to the NFT Ecosystem and the Way Forward

From our perspective, the shift in NFT marketplace focus towards traders over creators threatens the very foundation of the NFT ecosystem. The loss of substantial royalty revenue not only hinders artists' financial success but also jeopardizes the growth, innovation, and cultural significance of the entire space.

But this is just the beginning!

To ensure the longevity and vitality of the NFT market, we must incentivize innovation over marketplaces protecting their own bottom line to weather the market downturn — limiting both possibilities and protections for the group most capable of pushing Web3 ahead: Creators.

Aspen is the new haven for Web3 Creators seeking to build and grow their revenue with industry-leading creation, marketing, and distribution tools.

Ready to stop the revenue drain? Discover our [Royalties Tools Now](/royalties).

<a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Footer CTA" src="/images/blog/CTA/1_Calculate-Your-Royalty-Leakage2@3x.png" /></a>

<h2>NFT Royalties: Uncovering the Hidden Revenue in the Blockchain World</h2>
<p>The blockchain universe, with its innovative NFTs, has ushered in a new era for creators to profit from their work. A standout feature of this digital transformation is the advent of NFT royalties. Unlike conventional royalties that are usually disbursed to creators via intricate legal contracts, NFT royalties are regulated by smart contracts on blockchain networks. This guarantees that creators earn a set percentage of the revenue each time their work is resold in the secondary market.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Header CTA" src="/images/blog/CTA/1_Calculate-Your-Royalty-Leakage1@3x.png" /></a></p>
<h3>The Evolution in Marketplace Focus:<br>Traders Over Creators</h3>
<p>In recent times, the most active NFT marketplaces have experienced a significant shift in their marketing and user experience strategies, focusing more on traders rather than creators.</p>
<p>This trend is evident in various marketplaces, including Blur, X2Y2, and even OpenSea. These platforms prioritize facilitating NFT transactions over nurturing the creative process and ensuring artists are fairly compensated for their work.</p>
<p>Regrettably, this trader-centric approach has led to an overemphasis on transactions, sidelining the creators whose works are the backbone of these transactions.</p>
<p>With the most frequented marketplaces overlooking the significance of royalty payments, artists are deprived of their fair share of profits from their work's resale, thereby hindering their financial prosperity in the Web3 world.</p>
<h3>The Impact of Royalty Losses in 2023</h3>
<p>In the first quarter of 2023 alone, the top 10 NFT projects lost an astounding $82.9 million due to unpaid royalties. To illustrate the magnitude of this figure, consider what else could be achieved with such funds:</p>
<ol>
<li>Seed funding for 82 startups, fostering innovation and business growth.</li>
<li>Scholarships for over 2,000 students to pursue a four-year college education.</li>
<li>Financing the production of several independent films, amplifying underrepresented voices.</li>
<li>Supporting the creation and upkeep of 276 public art installations worldwide.</li>
<li>Funding art education programs in every public elementary school in California.</li>
<li>Providing one month of free gallery space for 41,450 artists in the U.S.</li>
<li>Buying coffee for every Brooklyn resident for two weeks.</li>
<li>Clearing the student loan debt of 2,470 millennials.</li>
<li>Establishing 184 solar farms, significantly reducing carbon emissions.</li>
<li>Purchasing 18,450,970 10-piece chicken nugget meals from McDonalds.</li>
</ol>
<h5></h5>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Square CTA" src="/images/blog/CTA/1_Calculate-Your-Royalty-Leakage2@3x-1.png" /></a></p>
<h3>The Future of NFTs and Creators</h3>
<p>The NFT landscape was initially conceived as a decentralized ecosystem that would enable creators to monetize their work and engage with a global audience. However, the recent shift in marketplace focus towards traders over creators has led to a substantial revenue loss for artists.</p>
<p>Without creators, the NFT ecosystem would lose its primary source of value and innovation. Creators are the ones who produce the digital assets that are sold as NFTs, and without them, there would be no unique or original content to mint or trade. This would result in a severe reduction of demand for NFTs and, in turn, the value of the entire market would decline.</p>
<p>Moreover, without creators, the NFT space would lose its cultural and artistic significance. The NFT market has already started to gain mainstream recognition as a platform for artists and creatives to showcase their work and connect with audiences. If creators feel that they are not receiving fair compensation for their work, they may be less likely to participate in the NFT ecosystem, leading to a decrease in the cultural and artistic significance of the space.</p>
<p>Finally, the lack of creator participation in theNFT ecosystem could stifle innovation and technological advancement. Creators are often the first to experiment with new technologies and push the boundaries of what is possible. If they feel that their work is undervalued or under-compensated, they may be less likely to innovate and experiment with new technologies, leading to a stagnation of the NFT market.</p>
<h3>The Threat to the NFT Ecosystem and the Way Forward</h3>
<p>From our perspective, the shift in NFT marketplace focus towards traders over creators threatens the very foundation of the NFT ecosystem. The loss of substantial royalty revenue not only hinders artists' financial success but also jeopardizes the growth, innovation, and cultural significance of the entire space.</p>
<p>But this is just the beginning!</p>
<p>To ensure the longevity and vitality of the NFT market, we must incentivize innovation over marketplaces protecting their own bottom line to weather the market downturn — limiting both possibilities and protections for the group most capable of pushing Web3 ahead: Creators.</p>
<p>Aspen is the new haven for Web3 Creators seeking to build and grow their revenue with industry-leading creation, marketing, and distribution tools.</p>
<p>Ready to stop the revenue drain? Discover our <a href="/royalties">Royalties Tools Now</a>.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Footer CTA" src="/images/blog/CTA/1_Calculate-Your-Royalty-Leakage2@3x.png" /></a></p>


Uncovering the Hidden Revenue in the Blockchain World

NFT Royalties

## Why Creators Should Care About a Royalties Solution

In the Web3-is-the-internet-you-own era, NFT royalties have become a critical aspect of the creator ecosystem. Ensuring a robust solution for NFT royalties is vital for artists to generate sustainable income from their creative pursuits.&nbsp;

But finding a solution hasn’t been easy.

The ongoing debate surrounding NFT royalties and emphasize the importance of finding a solution to protect the interests of web3 creators.

<a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Header CTA" src="/images/blog/CTA/4_Calculate-Your-Royalty-Leakage1@3x-1.png" /></a>

## **The NFT royalties conundrum**

As the web3 community continues to wrestle with the challenge of establishing a fair and effective NFT royalties solution, several points of contention have arisen.

1. Technical limitations: Enforcing royalties on-chain presents numerous technical obstacles. As highlighted by [<u>The Block</u>](https://www.theblock.co/post/178603/why-nft-royalties-are-almost-impossible-to-enforce-on-chain), these challenges include the ease with which users can bypass royalties by moving NFTs between wallets, and the lack of consensus on standardization across different blockchains and marketplaces.
2. Legal complexities: [<u>CoinDesk</u>](https://www.coindesk.com/layer2/2022/11/07/why-nft-artists-shouldnt-expect-royalties/) emphasized the legal intricacies surrounding NFT royalties. Intellectual property rights and enforcement mechanisms vary significantly between jurisdictions, making it challenging to establish a unified, global approach to royalties. But here’s the thing: code isn’t law.
3. Conflicting interests: [<u>Decrypt</u>](https://decrypt.co/107482/why-nft-creators-collectors-artist-royalties) underscored the differing perspectives among creators, collectors, and platforms. While creators seek fair compensation, collectors may be hesitant to accept royalties that could reduce their profits. Furthermore, platforms might resist implementing royalties due to the added complexity and potential impact on user experience.
4. Lack of standardization: The absence of an industry-wide standard for NFT royalties creates inconsistencies across platforms and complicates enforcement efforts. As a result, artists may struggle to navigate various royalty systems and secure their fair share of revenue.

## **Leading the Way to a Living Wage**

Digital artists are increasingly finding greater financial success through web3 platforms as NFT sales and royalties from secondary sales offer a more lucrative revenue stream compared to traditional web2 platforms.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Square CTA" src="/images/blog/CTA/4_Calculate-Your-Royalty-Leakage2@3x-2.png" /></a></p>

A royalties solution is an essential step forward in ensuring that individuals are fairly compensated for their creative contributions.

Let's examine some telling statistics:

* In 2021, NFTs generated $3.9 billion for 22,400 web3 creators, resulting in an average revenue per creator of $174,000.

* Comparatively, Spotify paid $7 billion to 11 million artists, translating to a per capita income of $636.

* YouTube, the world's most popular video publishing platform, paid $15 billion to 37 million channels, equating to an average revenue of $405 per channel.

* Meanwhile, Meta Platforms (formerly Facebook) distributed $300 million to more than 2.9 billion users, averaging a meager $0.10 per user.

These figures indicate that NFTs are quickly becoming a far more effective means of monetizing creative work compared to established web2 platforms for generating income from intellectual properties.

By championing a robust royalties solution, web3 has the potential to pave the way for a living wage for digital artists and creators. This shift towards equitable compensation can not only attract more talent to the web3 space but also empower creators to focus on their creative endeavors and produce innovative, groundbreaking work.

## **Now What?**

The ongoing debate surrounding NFT royalties highlights the complexity of balancing creators' rights with the practicalities of enforcement and implementation. Nevertheless, it is crucial for web3 creators to actively participate in the discourse and advocate for a royalties solution that protects their interests and sustains the growth of the creator ecosystem.

By uniting in the pursuit of a fair and effective royalties framework, the web3 community can establish a solid foundation for the future of digital art, creativity, and innovation. In doing so, web3 creators will be better equipped to generate sustainable income, secure their intellectual property rights, and contribute to a thriving, equitable creative landscape.&nbsp;

Sounds good to us.

<a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Footer CTA" src="/images/blog/CTA/4_Calculate-Your-Royalty-Leakage3@3x-2.png" /></a>

<h2>Why Creators Should Care About a Royalties Solution</h2>
<p>In the Web3-is-the-internet-you-own era, NFT royalties have become a critical aspect of the creator ecosystem. Ensuring a robust solution for NFT royalties is vital for artists to generate sustainable income from their creative pursuits. </p>
<p>But finding a solution hasn’t been easy.</p>
<p>The ongoing debate surrounding NFT royalties and emphasize the importance of finding a solution to protect the interests of web3 creators.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Header CTA" src="/images/blog/CTA/4_Calculate-Your-Royalty-Leakage1@3x-1.png" /></a></p>
<h2><strong>The NFT royalties conundrum</strong></h2>
<p>As the web3 community continues to wrestle with the challenge of establishing a fair and effective NFT royalties solution, several points of contention have arisen.</p>
<ol>
<li>Technical limitations: Enforcing royalties on-chain presents numerous technical obstacles. As highlighted by <a href="https://www.theblock.co/post/178603/why-nft-royalties-are-almost-impossible-to-enforce-on-chain"><u>The Block</u></a>, these challenges include the ease with which users can bypass royalties by moving NFTs between wallets, and the lack of consensus on standardization across different blockchains and marketplaces.</li>
<li>Legal complexities: <a href="https://www.coindesk.com/layer2/2022/11/07/why-nft-artists-shouldnt-expect-royalties/"><u>CoinDesk</u></a> emphasized the legal intricacies surrounding NFT royalties. Intellectual property rights and enforcement mechanisms vary significantly between jurisdictions, making it challenging to establish a unified, global approach to royalties. But here’s the thing: code isn’t law.</li>
<li>Conflicting interests: <a href="https://decrypt.co/107482/why-nft-creators-collectors-artist-royalties"><u>Decrypt</u></a> underscored the differing perspectives among creators, collectors, and platforms. While creators seek fair compensation, collectors may be hesitant to accept royalties that could reduce their profits. Furthermore, platforms might resist implementing royalties due to the added complexity and potential impact on user experience.</li>
<li>Lack of standardization: The absence of an industry-wide standard for NFT royalties creates inconsistencies across platforms and complicates enforcement efforts. As a result, artists may struggle to navigate various royalty systems and secure their fair share of revenue.</li>
</ol>
<h2><strong>Leading the Way to a Living Wage</strong></h2>
<p>Digital artists are increasingly finding greater financial success through web3 platforms as NFT sales and royalties from secondary sales offer a more lucrative revenue stream compared to traditional web2 platforms.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Square CTA" src="/images/blog/CTA/4_Calculate-Your-Royalty-Leakage2@3x-2.png" /></a></p>
<p>A royalties solution is an essential step forward in ensuring that individuals are fairly compensated for their creative contributions.</p>
<p>Let's examine some telling statistics:</p>
<ul>
<li>
<p>In 2021, NFTs generated $3.9 billion for 22,400 web3 creators, resulting in an average revenue per creator of $174,000.</p>
</li>
<li>
<p>Comparatively, Spotify paid $7 billion to 11 million artists, translating to a per capita income of $636.</p>
</li>
<li>
<p>YouTube, the world's most popular video publishing platform, paid $15 billion to 37 million channels, equating to an average revenue of $405 per channel.</p>
</li>
<li>
<p>Meanwhile, Meta Platforms (formerly Facebook) distributed $300 million to more than 2.9 billion users, averaging a meager $0.10 per user.</p>
</li>
</ul>
<p>These figures indicate that NFTs are quickly becoming a far more effective means of monetizing creative work compared to established web2 platforms for generating income from intellectual properties.</p>
<p>By championing a robust royalties solution, web3 has the potential to pave the way for a living wage for digital artists and creators. This shift towards equitable compensation can not only attract more talent to the web3 space but also empower creators to focus on their creative endeavors and produce innovative, groundbreaking work.</p>
<h2><strong>Now What?</strong></h2>
<p>The ongoing debate surrounding NFT royalties highlights the complexity of balancing creators' rights with the practicalities of enforcement and implementation. Nevertheless, it is crucial for web3 creators to actively participate in the discourse and advocate for a royalties solution that protects their interests and sustains the growth of the creator ecosystem.</p>
<p>By uniting in the pursuit of a fair and effective royalties framework, the web3 community can establish a solid foundation for the future of digital art, creativity, and innovation. In doing so, web3 creators will be better equipped to generate sustainable income, secure their intellectual property rights, and contribute to a thriving, equitable creative landscape. </p>
<p>Sounds good to us.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Footer CTA" src="/images/blog/CTA/4_Calculate-Your-Royalty-Leakage3@3x-2.png" /></a></p>


Why Creators Should Care About a Royalties Solution

## Unraveling the Significance of NFT Royalties in the Web3 Ecosystem

The digital revolution has significantly transformed the way artists, musicians, and creators generate income. Royalties, a long-standing pillar of creative revenue, are evolving in fascinating ways with the advent of web3.

This article delves into the importance of safeguarding royalties in the web3 and creative community.

<a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Header CTA" src="/images/blog/CTA/3_Calculate-Your-Royalty-Leakage1@3x.png" /></a>

### Understanding Royalties in the Web3 Context

Royalties are compensations paid to creators for the use or sale of their work. In the web2 era, royalties have been instrumental in ensuring fair compensation for creative endeavors. For instance, Dolly Parton earned over U.S. $20 million in royalties from Whitney Houston’s 1992 cover of ‘I Will Always Love You’. Similarly, The Happy Birthday song generated over U.S. $50 million in royalties.

It’s not just the songs that get stuck in our head that are making money, either. In fact, authors wholly depend on royalties from their publishers and it’s how patent holders make a living from their inventions or filings.

These payments can be one-time, recurring, or a combination of both, providing a predictable and stable source of income for creators.

### **Royalties: A Roadmap for Creator Revenue in Web3**

As we transition to the decentralized world of web3, the concept of royalties is undergoing a transformation.&nbsp;

An important distinction to make is the difference between NFT royalties and traditional royalty payments. NFT royalties represent compensation to the original creator for each subsequent sale of their digital assets.

NFT royalties, facilitated by smart contracts on blockchain networks, are encoded into the digital asset itself. During the minting process, creators can specify the royalty percentage they wish to receive. Upon the completion of a secondary NFT sale, the smart contract allocates the predetermined percentage from the transaction to the creator as a royalty payment.

A prime illustration of the potential for passive income through NFT royalties can be found in Beeple's "Crossroads" NFT. The piece was resold on the secondary market for a [<u>staggering $6.6 million</u>](https://cointelegraph.com/news/beeple-nft-sells-for-record-6-6m-as-bidding-for-everydays-at-christie-s-hits-2-2m), with the artist receiving 10% of the transaction as a royalty payment. This example highlights the potency of NFT royalties as a monetization tool for various forms of art.

While blockchain technology and smart contracts have revolutionized the way royalties are managed, distributed, and tracked, ironically, there’s still quite a few speed bumps when it comes to them as a reliable revenue source for web3 enthusiasts.&nbsp;&nbsp;

### The Impact of Optional Royalties on Creators' Revenue

At the end of last year, NFT marketplaces, [suffering significant drops in volume](https://www.bloomberg.com/news/articles/2022-09-28/nft-volumes-tumble-97-from-2022-highs-as-frenzy-fades-chart#xj4y7vzkg), shifted their focus from Creators to Traders, enacting optional and zero royalties policies to attract traffic back to their platforms.

The result of giants like [<u>OpenSea</u>](https://www.coindesk.com/web3/2023/02/17/opensea-goes-zero-fee-creator-royalties-optional/), [<u>LooksRare</u>](https://decrypt.co/113021/nft-marketplace-looksrare-zero-royalties), and [<u>Magic Eden</u>](https://nftnow.com/features/magic-eden-makes-creator-royalties-optional/) eliminating Creator revenue pathways?

The top 10 projects alone missed out on $26 million in royalties JUST in Q4’22.&nbsp;

With each technological breakthrough, it's essential to understand the driving forces behind its emergence. As the creative world embraces NFT royalties, many are still asking: who requires NFT royalties and why?&nbsp;

*Here’s the deal*

While social media and digital platforms have expanded artists' reach, it's crucial to recognize the ongoing challenges faced by creators to maintain sustainable livelihoods through their work.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Square CTA" src="/images/blog/CTA/3_Calculate-Your-Royalty-Leakage2@3x.png" /></a></p>

NFT royalties emerged as a solution for artists seeking a more viable business model for their future endeavors. Creatives across various industries, including composers, songwriters, authors, producers, and others involved in the creative process, often struggle to secure fair compensation.&nbsp;

For instance, many artists must allow streaming services to utilize their work in exchange for meager royalty fees. In fact, [<u>one million people</u>](https://www.musicgateway.com/royalties-calculator) could listen to a song on Spotify and the artist would only earn $4,000. [<u>That won’t even cover one month in a New York apartment.&nbsp;</u>](https://www.dailymail.co.uk/news/article-11845019/NYC-rents-surge-February-average-Manhattan-apartment-5-186-month.html)

Once a creation is sold, artists typically lose control over secondary sales and any associated royalties. NFT royalties present an opportunity to address these challenges and reshape the creative landscape.

### **Why Creative Communities Should Care About Protecting Royalties in Web3 Spaces**

Royalties play a pivotal role in fostering a healthy creative economy within the web3 landscape.&nbsp;

Here’s just a short list of why the web3 and creative community should prioritize protecting royalties:

1. **Fair compensation**&nbsp;Royalties ensure that creators receive a fair share of the revenue generated by their work, promoting a more equitable and sustainable ecosystem.

2. \*\*Incentive for innovation \*\*With the assurance of recurring income, artists and creators are encouraged to continue producing high-quality, innovative work that contributes to the growth of the web3 community.

3. **Long-term sustainability**&nbsp;Royalties help support the ongoing financial stability of creators, allowing them to focus on their craft without worrying about immediate financial pressures. This stability can lead to a thriving creative community that continuously pushes the boundaries of what is possible in the web3 space.

4. **Intellectual property rights**&nbsp;Royalties serve as a tangible acknowledgement of creators' intellectual property rights. By protecting and valuing these rights, the web3 community encourages respect for the work and effort put into creating digital assets.

5. **Economic growth**&nbsp;A robust system of royalties can stimulate economic growth within the web3 ecosystem. As creators generate consistent income, they are more likely to reinvest in the space, fostering the development of new platforms, tools, and services that benefit the entire community.

The relationship between royalties and revenue is fundamental to the success of web3 platforms and the creative community they support. By prioritizing the protection of royalties, the web3 ecosystem can ensure fair compensation, incentivize innovation, and promote long-term sustainability for artists and creators.&nbsp;

Because if there wasn’t anything to worry about, would Taylor have gone through the trouble of [releasing ‘Taylor’s Version’?](https://www.forbes.com/sites/abigailfreeman/2021/04/09/taylor-swift-is-free-again-but-just-how-much-is-her-fearless-strategy-worth/?sh=78eccb187f05)

<a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Footer CTA" src="/images/blog/CTA/3_Calculate-Your-Royalty-Leakage3@3x.png" /></a>

<h2>Unraveling the Significance of NFT Royalties in the Web3 Ecosystem</h2>
<p>The digital revolution has significantly transformed the way artists, musicians, and creators generate income. Royalties, a long-standing pillar of creative revenue, are evolving in fascinating ways with the advent of web3.</p>
<p>This article delves into the importance of safeguarding royalties in the web3 and creative community.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Header CTA" src="/images/blog/CTA/3_Calculate-Your-Royalty-Leakage1@3x.png" /></a></p>
<h3>Understanding Royalties in the Web3 Context</h3>
<p>Royalties are compensations paid to creators for the use or sale of their work. In the web2 era, royalties have been instrumental in ensuring fair compensation for creative endeavors. For instance, Dolly Parton earned over U.S. $20 million in royalties from Whitney Houston’s 1992 cover of ‘I Will Always Love You’. Similarly, The Happy Birthday song generated over U.S. $50 million in royalties.</p>
<p>It’s not just the songs that get stuck in our head that are making money, either. In fact, authors wholly depend on royalties from their publishers and it’s how patent holders make a living from their inventions or filings.</p>
<p>These payments can be one-time, recurring, or a combination of both, providing a predictable and stable source of income for creators.</p>
<h3><strong>Royalties: A Roadmap for Creator Revenue in Web3</strong></h3>
<p>As we transition to the decentralized world of web3, the concept of royalties is undergoing a transformation. </p>
<p>An important distinction to make is the difference between NFT royalties and traditional royalty payments. NFT royalties represent compensation to the original creator for each subsequent sale of their digital assets.</p>
<p>NFT royalties, facilitated by smart contracts on blockchain networks, are encoded into the digital asset itself. During the minting process, creators can specify the royalty percentage they wish to receive. Upon the completion of a secondary NFT sale, the smart contract allocates the predetermined percentage from the transaction to the creator as a royalty payment.</p>
<p>A prime illustration of the potential for passive income through NFT royalties can be found in Beeple's &quot;Crossroads&quot; NFT. The piece was resold on the secondary market for a <a href="https://cointelegraph.com/news/beeple-nft-sells-for-record-6-6m-as-bidding-for-everydays-at-christie-s-hits-2-2m"><u>staggering $6.6 million</u></a>, with the artist receiving 10% of the transaction as a royalty payment. This example highlights the potency of NFT royalties as a monetization tool for various forms of art.</p>
<p>While blockchain technology and smart contracts have revolutionized the way royalties are managed, distributed, and tracked, ironically, there’s still quite a few speed bumps when it comes to them as a reliable revenue source for web3 enthusiasts.  </p>
<h3>The Impact of Optional Royalties on Creators' Revenue</h3>
<p>At the end of last year, NFT marketplaces, <a href="https://www.bloomberg.com/news/articles/2022-09-28/nft-volumes-tumble-97-from-2022-highs-as-frenzy-fades-chart#xj4y7vzkg">suffering significant drops in volume</a>, shifted their focus from Creators to Traders, enacting optional and zero royalties policies to attract traffic back to their platforms.</p>
<p>The result of giants like <a href="https://www.coindesk.com/web3/2023/02/17/opensea-goes-zero-fee-creator-royalties-optional/"><u>OpenSea</u></a>, <a href="https://decrypt.co/113021/nft-marketplace-looksrare-zero-royalties"><u>LooksRare</u></a>, and <a href="https://nftnow.com/features/magic-eden-makes-creator-royalties-optional/"><u>Magic Eden</u></a> eliminating Creator revenue pathways?</p>
<p>The top 10 projects alone missed out on $26 million in royalties JUST in Q4’22. </p>
<p>With each technological breakthrough, it's essential to understand the driving forces behind its emergence. As the creative world embraces NFT royalties, many are still asking: who requires NFT royalties and why? </p>
<p><em>Here’s the deal</em></p>
<p>While social media and digital platforms have expanded artists' reach, it's crucial to recognize the ongoing challenges faced by creators to maintain sustainable livelihoods through their work.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Square CTA" src="/images/blog/CTA/3_Calculate-Your-Royalty-Leakage2@3x.png" /></a></p>
<p>NFT royalties emerged as a solution for artists seeking a more viable business model for their future endeavors. Creatives across various industries, including composers, songwriters, authors, producers, and others involved in the creative process, often struggle to secure fair compensation. </p>
<p>For instance, many artists must allow streaming services to utilize their work in exchange for meager royalty fees. In fact, <a href="https://www.musicgateway.com/royalties-calculator"><u>one million people</u></a> could listen to a song on Spotify and the artist would only earn $4,000. <a href="https://www.dailymail.co.uk/news/article-11845019/NYC-rents-surge-February-average-Manhattan-apartment-5-186-month.html"><u>That won’t even cover one month in a New York apartment. </u></a></p>
<p>Once a creation is sold, artists typically lose control over secondary sales and any associated royalties. NFT royalties present an opportunity to address these challenges and reshape the creative landscape.</p>
<h3><strong>Why Creative Communities Should Care About Protecting Royalties in Web3 Spaces</strong></h3>
<p>Royalties play a pivotal role in fostering a healthy creative economy within the web3 landscape. </p>
<p>Here’s just a short list of why the web3 and creative community should prioritize protecting royalties:</p>
<ol>
<li>
<p><strong>Fair compensation</strong> Royalties ensure that creators receive a fair share of the revenue generated by their work, promoting a more equitable and sustainable ecosystem.</p>
</li>
<li>
<p>**Incentive for innovation **With the assurance of recurring income, artists and creators are encouraged to continue producing high-quality, innovative work that contributes to the growth of the web3 community.</p>
</li>
<li>
<p><strong>Long-term sustainability</strong> Royalties help support the ongoing financial stability of creators, allowing them to focus on their craft without worrying about immediate financial pressures. This stability can lead to a thriving creative community that continuously pushes the boundaries of what is possible in the web3 space.</p>
</li>
<li>
<p><strong>Intellectual property rights</strong> Royalties serve as a tangible acknowledgement of creators' intellectual property rights. By protecting and valuing these rights, the web3 community encourages respect for the work and effort put into creating digital assets.</p>
</li>
<li>
<p><strong>Economic growth</strong> A robust system of royalties can stimulate economic growth within the web3 ecosystem. As creators generate consistent income, they are more likely to reinvest in the space, fostering the development of new platforms, tools, and services that benefit the entire community.</p>
</li>
</ol>
<p>The relationship between royalties and revenue is fundamental to the success of web3 platforms and the creative community they support. By prioritizing the protection of royalties, the web3 ecosystem can ensure fair compensation, incentivize innovation, and promote long-term sustainability for artists and creators. </p>
<p>Because if there wasn’t anything to worry about, would Taylor have gone through the trouble of <a href="https://www.forbes.com/sites/abigailfreeman/2021/04/09/taylor-swift-is-free-again-but-just-how-much-is-her-fearless-strategy-worth/?sh=78eccb187f05">releasing ‘Taylor’s Version’?</a></p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/dusks-reign"><img title="Footer CTA" src="/images/blog/CTA/3_Calculate-Your-Royalty-Leakage3@3x.png" /></a></p>


Explaining The Royalties and Revenue Relationship

Unraveling the Significance of NFT Royalties in the Web3 Ecosystem

## Unleashing the Power of Your NFT Collection Description

In the rapidly evolving world of web3, your NFT collection description is more than just a brief introduction – it's your first impression, your sales pitch, and your tool for capturing the interest of potential collectors. A well-crafted collection description can be the deciding factor between a casual visitor and a dedicated community member.

In this blog post, we'll delve into the untapped potential of your collection description and provide actionable tips on how to craft a compelling, informative, and engaging description for your NFT project on an [Aspen storefront.](/storefront)

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors1@3x.png" /></a>

### The Importance of Your Collection Description

Before we dive into the writing process, it's crucial to comprehend the value of a well-crafted collection description. Here are some reasons why investing time and effort into your description is essential:

#### **1\. Sets the tone for your project**

The collection description is often the first introduction to your NFT project, setting the tone and giving potential buyers a glimpse into the world you've created.

#### **2\. Showcases your project's uniqueness**

With countless NFT projects competing for attention, your collection description can help your project stand out by highlighting its unique selling points and features.

#### **3\. Builds trust**

A well-written collection description can instill confidence in your project by demonstrating professionalism, attention to detail, and a clear understanding of your audience's needs and desires.

#### **4\. Drives conversions**

A compelling collection description can inspire potential buyers to take action and invest in your project, driving sales and increasing the value of your NFTs.

### Creating a High-Converting Collection Description

Now that you understand the importance of a great collection description, let's walk through the process of writing one that grabs attention and drives conversions.

#### **Know your audience**

Before you start writing, it's imperative to have a clear understanding of your target audience. Who are they? What are their interests and preferences? What do they value most? This information will help you tailor your description to their specific needs and desires.

#### **Highlight your project's unique selling points**

What sets your NFT project apart from the competition? Focus on the features, benefits, and value propositions that make your project unique and attractive to your target audience.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors2@3x.png" /></a></p>

#### **Tell a story**

A great collection description goes beyond simply listing features and benefits. Instead, weave a narrative that draws your audience into the world you've created, building an emotional connection that encourages them to invest in your project.

#### **Keep it concise and clear**

Your collection description should be informative and engaging, but it's essential not to overwhelm your audience with too much information. Keep your writing concise, clear, and focused on the key points that will resonate most with your target audience.

#### **Use strong, action-oriented language**

The goal of your collection description is to inspire your audience to take action, so be sure to use strong, action-oriented language that encourages them to learn more, explore your project, and ultimately make a purchase.

#### **Collection Description Examples**

Let's dive into four examples of different types of collection descriptions that follow the guidelines mentioned above. These examples will showcase how you can craft an engaging, informative, and high-converting collection description for your NFT project on an Aspen storefront.

#### **The Storyteller**

In this collection description, the creator shares the captivating backstory behind their NFT project. This type of description often includes a narrative, the inspiration behind the project, or the lore surrounding the NFT characters.

#### **Example:**

"Welcome to the Enchanted Forest, a magical realm inhabited by the mystical WhimsyWoods creatures. Our NFT collection brings to life 10,000 unique and handcrafted creatures, each with their own story to tell. Inspired by ancient myths and legends, the WhimsyWoods collection is designed to spark your imagination, immerse you in a fantastical world, and invite you to become a part of our ever-growing community of dreamers, Creators, and explorers."

#### **The Visionary**

This collection description highlights the Creator's long-term vision and goals for the project, emphasizing the potential benefits and rewards for early supporters and community members.

#### **Example:**

"The FutureCity NFT collection is more than just a set of stunning digital artworks – it's a bold vision for the metaverse of tomorrow. By joining our community and owning one of our 10,000 unique NFTs, you'll be part of a movement to reshape the digital landscape and build a better future for all. Our vision is to create a thriving ecosystem of Creators, Collectors, and Innovators, where ideas can flourish, and collaborations can bloom. As a member of our community, you'll have access to exclusive events, collaborations, and rewards, as we work together to build the metaverse of tomorrow."

#### **The Minimalist**

This type of collection description is short and sweet, using minimal words to convey the essence of the project. Often, this type of description relies on the visual appeal of the NFT artworks to capture the viewer's attention.

#### **Example:**

"Introducing the Void Collection – a set of 10,000 mesmerizing NFT artworks that explore the infinite potential of the digital realm. Each artwork is a unique portal into the unknown, inviting you to experience the beauty of the void and unlock new dimensions of creativity and imagination."

#### **The Social Butterfly**

This collection description emphasizes the community aspect of the project, highlighting the benefits of being part of a like-minded group of people who share a passion for the same niche or interest.

#### **Example:**

"Join the CryptoCats community and own one of our 10,000 unique and adorable digital cats. As a member of our community, you'll be part of a vibrant network of cat lovers, traders, and collectors who share a love for all things feline. Our NFTs are more than just digital artworks – they're a passport to a community of passionate and creative people, where you can share your ideas, collaborate on projects, and discover new opportunities for growth and learning."

#### **Craft Your Own Compelling Collection Description**

Congratulations! You are now equipped with the knowledge and tools you need to write a compelling collection description for your NFT project on an [Aspen storefront.&nbsp;](/storefront)

Remember to keep it informative, concise, and memorable, highlighting the unique features and benefits of your project. The best descriptions convey authenticity, creativity, and passion for your project and cause.&nbsp;

One last tip! Make sure you proofread and edit your description before publishing it — it never hurts to run by a friend or coworker for their two cents, either. And last, but certainly never least, don't be afraid to test different versions to see which one resonates the most with your audience. With these tools in mind, you're sure to craft a collection description that engages your audience, communicates your vision, and drives conversions.&nbsp;

Now, go out there and tell your story!

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors3@3x.png" /></a>

<h2>Unleashing the Power of Your NFT Collection Description</h2>
<p>In the rapidly evolving world of web3, your NFT collection description is more than just a brief introduction – it's your first impression, your sales pitch, and your tool for capturing the interest of potential collectors. A well-crafted collection description can be the deciding factor between a casual visitor and a dedicated community member.</p>
<p>In this blog post, we'll delve into the untapped potential of your collection description and provide actionable tips on how to craft a compelling, informative, and engaging description for your NFT project on an <a href="/storefront">Aspen storefront.</a></p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors1@3x.png" /></a></p>
<h3>The Importance of Your Collection Description</h3>
<p>Before we dive into the writing process, it's crucial to comprehend the value of a well-crafted collection description. Here are some reasons why investing time and effort into your description is essential:</p>
<h4><strong>1. Sets the tone for your project</strong></h4>
<p>The collection description is often the first introduction to your NFT project, setting the tone and giving potential buyers a glimpse into the world you've created.</p>
<h4><strong>2. Showcases your project's uniqueness</strong></h4>
<p>With countless NFT projects competing for attention, your collection description can help your project stand out by highlighting its unique selling points and features.</p>
<h4><strong>3. Builds trust</strong></h4>
<p>A well-written collection description can instill confidence in your project by demonstrating professionalism, attention to detail, and a clear understanding of your audience's needs and desires.</p>
<h4><strong>4. Drives conversions</strong></h4>
<p>A compelling collection description can inspire potential buyers to take action and invest in your project, driving sales and increasing the value of your NFTs.</p>
<h3>Creating a High-Converting Collection Description</h3>
<p>Now that you understand the importance of a great collection description, let's walk through the process of writing one that grabs attention and drives conversions.</p>
<h4><strong>Know your audience</strong></h4>
<p>Before you start writing, it's imperative to have a clear understanding of your target audience. Who are they? What are their interests and preferences? What do they value most? This information will help you tailor your description to their specific needs and desires.</p>
<h4><strong>Highlight your project's unique selling points</strong></h4>
<p>What sets your NFT project apart from the competition? Focus on the features, benefits, and value propositions that make your project unique and attractive to your target audience.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors2@3x.png" /></a></p>
<h4><strong>Tell a story</strong></h4>
<p>A great collection description goes beyond simply listing features and benefits. Instead, weave a narrative that draws your audience into the world you've created, building an emotional connection that encourages them to invest in your project.</p>
<h4><strong>Keep it concise and clear</strong></h4>
<p>Your collection description should be informative and engaging, but it's essential not to overwhelm your audience with too much information. Keep your writing concise, clear, and focused on the key points that will resonate most with your target audience.</p>
<h4><strong>Use strong, action-oriented language</strong></h4>
<p>The goal of your collection description is to inspire your audience to take action, so be sure to use strong, action-oriented language that encourages them to learn more, explore your project, and ultimately make a purchase.</p>
<h4><strong>Collection Description Examples</strong></h4>
<p>Let's dive into four examples of different types of collection descriptions that follow the guidelines mentioned above. These examples will showcase how you can craft an engaging, informative, and high-converting collection description for your NFT project on an Aspen storefront.</p>
<h4><strong>The Storyteller</strong></h4>
<p>In this collection description, the creator shares the captivating backstory behind their NFT project. This type of description often includes a narrative, the inspiration behind the project, or the lore surrounding the NFT characters.</p>
<h4><strong>Example:</strong></h4>
<p>&quot;Welcome to the Enchanted Forest, a magical realm inhabited by the mystical WhimsyWoods creatures. Our NFT collection brings to life 10,000 unique and handcrafted creatures, each with their own story to tell. Inspired by ancient myths and legends, the WhimsyWoods collection is designed to spark your imagination, immerse you in a fantastical world, and invite you to become a part of our ever-growing community of dreamers, Creators, and explorers.&quot;</p>
<h4><strong>The Visionary</strong></h4>
<p>This collection description highlights the Creator's long-term vision and goals for the project, emphasizing the potential benefits and rewards for early supporters and community members.</p>
<h4><strong>Example:</strong></h4>
<p>&quot;The FutureCity NFT collection is more than just a set of stunning digital artworks – it's a bold vision for the metaverse of tomorrow. By joining our community and owning one of our 10,000 unique NFTs, you'll be part of a movement to reshape the digital landscape and build a better future for all. Our vision is to create a thriving ecosystem of Creators, Collectors, and Innovators, where ideas can flourish, and collaborations can bloom. As a member of our community, you'll have access to exclusive events, collaborations, and rewards, as we work together to build the metaverse of tomorrow.&quot;</p>
<h4><strong>The Minimalist</strong></h4>
<p>This type of collection description is short and sweet, using minimal words to convey the essence of the project. Often, this type of description relies on the visual appeal of the NFT artworks to capture the viewer's attention.</p>
<h4><strong>Example:</strong></h4>
<p>&quot;Introducing the Void Collection – a set of 10,000 mesmerizing NFT artworks that explore the infinite potential of the digital realm. Each artwork is a unique portal into the unknown, inviting you to experience the beauty of the void and unlock new dimensions of creativity and imagination.&quot;</p>
<h4><strong>The Social Butterfly</strong></h4>
<p>This collection description emphasizes the community aspect of the project, highlighting the benefits of being part of a like-minded group of people who share a passion for the same niche or interest.</p>
<h4><strong>Example:</strong></h4>
<p>&quot;Join the CryptoCats community and own one of our 10,000 unique and adorable digital cats. As a member of our community, you'll be part of a vibrant network of cat lovers, traders, and collectors who share a love for all things feline. Our NFTs are more than just digital artworks – they're a passport to a community of passionate and creative people, where you can share your ideas, collaborate on projects, and discover new opportunities for growth and learning.&quot;</p>
<h4><strong>Craft Your Own Compelling Collection Description</strong></h4>
<p>Congratulations! You are now equipped with the knowledge and tools you need to write a compelling collection description for your NFT project on an <a href="/storefront">Aspen storefront. </a></p>
<p>Remember to keep it informative, concise, and memorable, highlighting the unique features and benefits of your project. The best descriptions convey authenticity, creativity, and passion for your project and cause. </p>
<p>One last tip! Make sure you proofread and edit your description before publishing it — it never hurts to run by a friend or coworker for their two cents, either. And last, but certainly never least, don't be afraid to test different versions to see which one resonates the most with your audience. With these tools in mind, you're sure to craft a collection description that engages your audience, communicates your vision, and drives conversions. </p>
<p>Now, go out there and tell your story!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors3@3x.png" /></a></p>


Unleashing the Power of Your NFT Collection Description

## Harnessing the Power of Email Marketing: Aspen's Email Capture for Web3 Creators

In the bustling world of web3, creators are increasingly turning to diverse channels such as webinars, video campaigns, and social media posts to engage their communities. Amid the buzz of these advanced communication methods, it's crucial not to overlook one of the most effective strategies: email marketing.&nbsp;

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png" /></a>

In 2022, email marketing boasted an impressive ROI of <a target="_blank" href="https://www.luisazhou.com/blog/email-marketing-roi-statistics/">$42 for every $1 spent</a>, underscoring its power in connecting with fans and driving revenue in the dynamic web3 landscape.

If that's not convincing enough, consider these statistics:

* 4 billion people use email daily.
* 37% of brands are boosting their email budget.
* A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy.
* Subscriber segmentation is the most effective email marketing campaign strategy.
* 33% of marketers send weekly emails, and 26% send emails multiple times per month.
* 77% of marketers have seen an increase in email engagement over the last 12 months.
* Smartphone users prefer to receive brand communications via email.

At Aspen, we understand the power of email marketing and its potential to help creators build lasting connections with their audience. That's why we're excited to introduce the Email Capture feature for web3 Creators, available through your Aspen storefront.

In this blog post, we'll provide an extensive guide into Aspen's email capture feature and how it can benefit your web3 journey.

### **Continuously Build Your Membership Base and Extend Your Business Reach**

Email capture enables you to collect email addresses from your audience, allowing you to build and nurture a loyal fan base. This valuable contact information can be used to inform your audience about new NFT drops, exclusive content, and other important updates related to your project.

With a growing email list, you can continuously expand your reach and establish a strong presence in the web3 ecosystem. Moreover, by staying connected with your audience, you can foster lasting relationships, turning casual fans into devoted supporters.

### **Available via the Storefront or a Live Mint**

Aspen's Email Capture feature can be easily integrated into your storefront or a live mint. By including an email capture form during the minting process or as part of your storefront experience, you can ensure that your audience has the opportunity to stay in touch with you.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility2@3x.png" /></a></p>

This seamless integration not only enhances the user experience but also makes it easy for you to collect valuable email addresses without interrupting your fans' engagement with your content.

#### **Downloadable Email List Compatible with Any Email Marketing Platform**

Once you've collected email addresses through Aspen's Email Capture feature, you can easily download your email list as a CSV file. This file format is compatible with most email marketing platforms, such as Mailchimp, Klayvio, Customer.io and others, allowing you to upload your email list and start sending targeted campaigns without any hassle.

By integrating your email list with your preferred email marketing platform, you can unlock powerful email automation, segmentation, and personalization features, helping you create highly effective email campaigns tailored to your audience's preferences.

#### **Distribute Single-Use Email Claim Link NFTs or QR Code Drops**

Email capture not only allows you to build your email list but also provides you with a unique opportunity to reward your loyal fans. With the email addresses you collect, you can distribute single-use email claim link NFTs or QR code drops to your audience.

By offering these exclusive rewards, you can incentivize fans to join your email list and stay engaged with your content. This strategy not only helps you grow your audience but also increases the value of your NFTs by creating a sense of exclusivity and scarcity.

#### **Combining Features for Maximum Impact**

As a web3 Creator, it's crucial to leverage multiple tools and strategies to maximize your project's success. By combining the Email Capture feature with other Aspen tools like QR codes, single-claim links, and feature-rich storefronts, you can create a powerful and comprehensive marketing strategy that drives audience engagement and revenue.

For instance, you could use the addresses collected through Email Capture to send targeted marketing campaigns announcing new NFT drops or exclusive events.&nbsp;

Simultaneously, you can distribute QR code drops or single-claim links to your audience, offering them unique rewards and incentives to participate in your project.

By combining these tools and strategies, you can create a cohesive and impactful marketing plan that elevates your web3 project and helps you generate sustainable revenue streams.

In the rapidly evolving world of web3, it's essential for Creators to adapt and leverage the power of proven marketing strategies like email marketing. With Aspen's Email Capture feature, you can harness the potential of email marketing to build and nurture a loyal audience while driving revenue for your web3 project.

By integrating Email Capture into your Aspen storefront or live mint, you can continuously grow your membership base, extend your business reach, and unlock new opportunities for revenue generation.

Don't miss out on the proven effectiveness of email marketing in the web3 space.&nbsp;

Get started with [Aspen's Email Capture feature today](/storefront) and take your creativity to new heights.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility3@3x.png" /></a>

<h2>Harnessing the Power of Email Marketing: Aspen's Email Capture for Web3 Creators</h2>
<p>In the bustling world of web3, creators are increasingly turning to diverse channels such as webinars, video campaigns, and social media posts to engage their communities. Amid the buzz of these advanced communication methods, it's crucial not to overlook one of the most effective strategies: email marketing. </p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png" /></a></p>
<p>In 2022, email marketing boasted an impressive ROI of <a target="_blank" href="https://www.luisazhou.com/blog/email-marketing-roi-statistics/">$42 for every $1 spent</a>, underscoring its power in connecting with fans and driving revenue in the dynamic web3 landscape.</p>
<p>If that's not convincing enough, consider these statistics:</p>
<ul>
<li>4 billion people use email daily.</li>
<li>37% of brands are boosting their email budget.</li>
<li>A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy.</li>
<li>Subscriber segmentation is the most effective email marketing campaign strategy.</li>
<li>33% of marketers send weekly emails, and 26% send emails multiple times per month.</li>
<li>77% of marketers have seen an increase in email engagement over the last 12 months.</li>
<li>Smartphone users prefer to receive brand communications via email.</li>
</ul>
<p>At Aspen, we understand the power of email marketing and its potential to help creators build lasting connections with their audience. That's why we're excited to introduce the Email Capture feature for web3 Creators, available through your Aspen storefront.</p>
<p>In this blog post, we'll provide an extensive guide into Aspen's email capture feature and how it can benefit your web3 journey.</p>
<h3><strong>Continuously Build Your Membership Base and Extend Your Business Reach</strong></h3>
<p>Email capture enables you to collect email addresses from your audience, allowing you to build and nurture a loyal fan base. This valuable contact information can be used to inform your audience about new NFT drops, exclusive content, and other important updates related to your project.</p>
<p>With a growing email list, you can continuously expand your reach and establish a strong presence in the web3 ecosystem. Moreover, by staying connected with your audience, you can foster lasting relationships, turning casual fans into devoted supporters.</p>
<h3><strong>Available via the Storefront or a Live Mint</strong></h3>
<p>Aspen's Email Capture feature can be easily integrated into your storefront or a live mint. By including an email capture form during the minting process or as part of your storefront experience, you can ensure that your audience has the opportunity to stay in touch with you.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility2@3x.png" /></a></p>
<p>This seamless integration not only enhances the user experience but also makes it easy for you to collect valuable email addresses without interrupting your fans' engagement with your content.</p>
<h4><strong>Downloadable Email List Compatible with Any Email Marketing Platform</strong></h4>
<p>Once you've collected email addresses through Aspen's Email Capture feature, you can easily download your email list as a CSV file. This file format is compatible with most email marketing platforms, such as Mailchimp, Klayvio, Customer.io and others, allowing you to upload your email list and start sending targeted campaigns without any hassle.</p>
<p>By integrating your email list with your preferred email marketing platform, you can unlock powerful email automation, segmentation, and personalization features, helping you create highly effective email campaigns tailored to your audience's preferences.</p>
<h4><strong>Distribute Single-Use Email Claim Link NFTs or QR Code Drops</strong></h4>
<p>Email capture not only allows you to build your email list but also provides you with a unique opportunity to reward your loyal fans. With the email addresses you collect, you can distribute single-use email claim link NFTs or QR code drops to your audience.</p>
<p>By offering these exclusive rewards, you can incentivize fans to join your email list and stay engaged with your content. This strategy not only helps you grow your audience but also increases the value of your NFTs by creating a sense of exclusivity and scarcity.</p>
<h4><strong>Combining Features for Maximum Impact</strong></h4>
<p>As a web3 Creator, it's crucial to leverage multiple tools and strategies to maximize your project's success. By combining the Email Capture feature with other Aspen tools like QR codes, single-claim links, and feature-rich storefronts, you can create a powerful and comprehensive marketing strategy that drives audience engagement and revenue.</p>
<p>For instance, you could use the addresses collected through Email Capture to send targeted marketing campaigns announcing new NFT drops or exclusive events. </p>
<p>Simultaneously, you can distribute QR code drops or single-claim links to your audience, offering them unique rewards and incentives to participate in your project.</p>
<p>By combining these tools and strategies, you can create a cohesive and impactful marketing plan that elevates your web3 project and helps you generate sustainable revenue streams.</p>
<p>In the rapidly evolving world of web3, it's essential for Creators to adapt and leverage the power of proven marketing strategies like email marketing. With Aspen's Email Capture feature, you can harness the potential of email marketing to build and nurture a loyal audience while driving revenue for your web3 project.</p>
<p>By integrating Email Capture into your Aspen storefront or live mint, you can continuously grow your membership base, extend your business reach, and unlock new opportunities for revenue generation.</p>
<p>Don't miss out on the proven effectiveness of email marketing in the web3 space. </p>
<p>Get started with <a href="/storefront">Aspen's Email Capture feature today</a> and take your creativity to new heights.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility3@3x.png" /></a></p>


Harnessing the Power of Email Marketing: Aspen's Email Capture for Web3 Creators

## Maximize Web3 Revenue Generation with Aspen's Marketing Tools

The dawn of web3 has ushered in a new era of opportunities for Creators to generate revenue and sustain their creative careers. However, amidst the bear market, optional royalties, and marketplaces favoring collectors over Creators, generating substantial revenue has been a complex task.

<a target="_blank" href="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png"><img title="Header CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png" /></a><br><br>Aspen's [marketing tools](/marketing) empowers Creators with flexible, effective, and user-friendly tools designed to initiate and scale their revenue journey. With an array of innovative features, it's now simpler than ever for Creators to connect with fans, build enduring relationships, and navigate the web3 landscape.

In this blog post, we'll delve into how to harness Aspen's marketing tools to accomplish your creative and financial objectives.

### **Email Capture: Cultivating a Robust Membership Base**

Aspen's email capture feature allows Creators to consistently expand their membership base and extend their business reach. With a single click, you can set up email collection during the minting process, deciding whether it's an optional or mandatory step.

This integration facilitates seamless end-to-end marketing and email campaigns, enabling you to connect directly with your fans and reward your members with additional perks and NFTs through a simple marketing mint and claim link.

### **QR Codes and Claim Links: Reimagining Brand Activation**

Embrace QR codes and claim links to unlock new revenue opportunities and rejuvenate your brand activation strategy in web3. By transitioning away from traditional one-way messaging and promotions, you can create content that offers real value to your community members.

Leverage QR codes and claim links to turn event memorabilia, merchandise, and social media campaigns into innovative brand experiences that captivate your audience in the web3 landscape. By offering exclusive, utility-backed, and limited-edition NFTs or digital goods, you can generate additional revenue streams and foster increased engagement with your fans.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility2@3x.png" /></a></p>

### **Email Wallets: Simplifying Onboarding for Web2 Natives**

Aspen's email wallets simplify the process for new fans to join your community without the need for a crypto wallet. This user-friendly approach accelerates the growth of your project by simplifying the onboarding process for web2 natives.

Once familiar, new members can effortlessly migrate their assets to industry-standard web3 wallets with just a few clicks, ensuring a seamless transition into the world of digital assets.

### **Feature-Rich Storefronts: Crafting Your Web3 Presence**

Establishing a strong web3 presence is vital for Creators at any stage of their journey. Aspen's [feature-rich storefronts](/storefront) provide an all-in-one solution for creating, marketing, distributing, and selling your content to your community, turning your storefront into a powerful revenue generation tool. A fully customizable brand touchpoint, integrated with [royalties](/royalties) and [legal protections](/protected-ip) — Aspen's storefronts enable Creators to transform their web3 presence into a thriving hub for revenue generation and community engagement. If you’re curious about how Storefronts can help you showcase your work while driving sustainable growth for your creative career — [learn more here!](/storefront)

### **Combine Features and Unlock New Revenue Pathways**

By creatively combining Aspen's marketing tools features, Creators can unlock powerful revenue pathways and maximize their project's potential. Let's explore some examples of how to effectively combine these features to drive revenue and growth for your creative endeavors.

### **Exclusive Fan Club Events and Rewards**

Use email capture to grow your fan club membership base and keep them updated on your latest creations and events. Host an exclusive event for your fan club members, offering NFT tickets embedded with QR codes. Once attendees join the event, surprise them with additional limited-edition NFTs distributed via claim links sent to their email wallets. This approach not only drives engagement but also fosters loyalty among your fan club members.

### **Integrated Marketing Campaigns and Cross-Promotion**

Launch a co-branded NFT collection in collaboration with another Creator. Utilize email capture to expand both communities and promote the collaboration via integrated marketing campaigns. Share QR codes and claim links across social media platforms, encouraging fans to claim exclusive NFTs and participate in joint events. This cross-promotion strategy enhances brand awareness and creates new revenue opportunities for both Creators involved.

### **Web3-Enabled Workshops and Learning Resources**

Conduct educational workshops for your community, offering NFT-based learning resources as incentives for participation. Integrate email capture during the workshop registration process to grow your mailing list and promote future events. Utilize QR codes and claim links to distribute exclusive NFT resources and offer email wallet compatibility for seamless onboarding of new members. Finally, showcase your workshop offerings and resources through a customized, feature-rich storefront, driving additional revenue from content sales.

Aspen's [marketing tools](/marketing)&nbsp;empowers Creators to maximize their revenue potential and foster sustainable creative careers in the web3 era. By combining features like email capture, QR codes, claim links, email wallets, and feature-rich storefronts in innovative ways, Creators can unlock powerful revenue pathways and accelerate the growth of their brand.&nbsp;

Aspen provides a platform for you to design, build, and deliver experiences your customers, fans and communities will love, while equipping you with the tools you need to navigate the dynamic landscape of the Creator economy, building lasting relationships with fans, and helping you to achieve your creative and financial goals.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility3@3x.png" /></a>

<h2>Maximize Web3 Revenue Generation with Aspen's Marketing Tools</h2>
<p>The dawn of web3 has ushered in a new era of opportunities for Creators to generate revenue and sustain their creative careers. However, amidst the bear market, optional royalties, and marketplaces favoring collectors over Creators, generating substantial revenue has been a complex task.</p>
<p><a target="_blank" href="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png"><img title="Header CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png" /></a><br><br>Aspen's <a href="/marketing">marketing tools</a> empowers Creators with flexible, effective, and user-friendly tools designed to initiate and scale their revenue journey. With an array of innovative features, it's now simpler than ever for Creators to connect with fans, build enduring relationships, and navigate the web3 landscape.</p>
<p>In this blog post, we'll delve into how to harness Aspen's marketing tools to accomplish your creative and financial objectives.</p>
<h3><strong>Email Capture: Cultivating a Robust Membership Base</strong></h3>
<p>Aspen's email capture feature allows Creators to consistently expand their membership base and extend their business reach. With a single click, you can set up email collection during the minting process, deciding whether it's an optional or mandatory step.</p>
<p>This integration facilitates seamless end-to-end marketing and email campaigns, enabling you to connect directly with your fans and reward your members with additional perks and NFTs through a simple marketing mint and claim link.</p>
<h3><strong>QR Codes and Claim Links: Reimagining Brand Activation</strong></h3>
<p>Embrace QR codes and claim links to unlock new revenue opportunities and rejuvenate your brand activation strategy in web3. By transitioning away from traditional one-way messaging and promotions, you can create content that offers real value to your community members.</p>
<p>Leverage QR codes and claim links to turn event memorabilia, merchandise, and social media campaigns into innovative brand experiences that captivate your audience in the web3 landscape. By offering exclusive, utility-backed, and limited-edition NFTs or digital goods, you can generate additional revenue streams and foster increased engagement with your fans.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility2@3x.png" /></a></p>
<h3><strong>Email Wallets: Simplifying Onboarding for Web2 Natives</strong></h3>
<p>Aspen's email wallets simplify the process for new fans to join your community without the need for a crypto wallet. This user-friendly approach accelerates the growth of your project by simplifying the onboarding process for web2 natives.</p>
<p>Once familiar, new members can effortlessly migrate their assets to industry-standard web3 wallets with just a few clicks, ensuring a seamless transition into the world of digital assets.</p>
<h3><strong>Feature-Rich Storefronts: Crafting Your Web3 Presence</strong></h3>
<p>Establishing a strong web3 presence is vital for Creators at any stage of their journey. Aspen's <a href="/storefront">feature-rich storefronts</a> provide an all-in-one solution for creating, marketing, distributing, and selling your content to your community, turning your storefront into a powerful revenue generation tool. A fully customizable brand touchpoint, integrated with <a href="/royalties">royalties</a> and <a href="/protected-ip">legal protections</a> — Aspen's storefronts enable Creators to transform their web3 presence into a thriving hub for revenue generation and community engagement. If you’re curious about how Storefronts can help you showcase your work while driving sustainable growth for your creative career — <a href="/storefront">learn more here!</a></p>
<h3><strong>Combine Features and Unlock New Revenue Pathways</strong></h3>
<p>By creatively combining Aspen's marketing tools features, Creators can unlock powerful revenue pathways and maximize their project's potential. Let's explore some examples of how to effectively combine these features to drive revenue and growth for your creative endeavors.</p>
<h3><strong>Exclusive Fan Club Events and Rewards</strong></h3>
<p>Use email capture to grow your fan club membership base and keep them updated on your latest creations and events. Host an exclusive event for your fan club members, offering NFT tickets embedded with QR codes. Once attendees join the event, surprise them with additional limited-edition NFTs distributed via claim links sent to their email wallets. This approach not only drives engagement but also fosters loyalty among your fan club members.</p>
<h3><strong>Integrated Marketing Campaigns and Cross-Promotion</strong></h3>
<p>Launch a co-branded NFT collection in collaboration with another Creator. Utilize email capture to expand both communities and promote the collaboration via integrated marketing campaigns. Share QR codes and claim links across social media platforms, encouraging fans to claim exclusive NFTs and participate in joint events. This cross-promotion strategy enhances brand awareness and creates new revenue opportunities for both Creators involved.</p>
<h3><strong>Web3-Enabled Workshops and Learning Resources</strong></h3>
<p>Conduct educational workshops for your community, offering NFT-based learning resources as incentives for participation. Integrate email capture during the workshop registration process to grow your mailing list and promote future events. Utilize QR codes and claim links to distribute exclusive NFT resources and offer email wallet compatibility for seamless onboarding of new members. Finally, showcase your workshop offerings and resources through a customized, feature-rich storefront, driving additional revenue from content sales.</p>
<p>Aspen's <a href="/marketing">marketing tools</a> empowers Creators to maximize their revenue potential and foster sustainable creative careers in the web3 era. By combining features like email capture, QR codes, claim links, email wallets, and feature-rich storefronts in innovative ways, Creators can unlock powerful revenue pathways and accelerate the growth of their brand. </p>
<p>Aspen provides a platform for you to design, build, and deliver experiences your customers, fans and communities will love, while equipping you with the tools you need to navigate the dynamic landscape of the Creator economy, building lasting relationships with fans, and helping you to achieve your creative and financial goals.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility3@3x.png" /></a></p>


Maximize Web3 Revenue Generation with Aspen's Marketing Tools

## How To Market Your NFTs: 10 Highly Effective Ways in 2023

In the dynamic world of NFT marketing, standing out from the crowd is crucial. As the landscape diversifies, we present 10 highly effective and creative NFT marketing strategies for 2023. Leveraging Aspen's powerful tools, these strategies can elevate your success in the bustling world of web3.

If you’re just getting started and are looking to cover the basics, start with our [Web3 Launch Operations and Marketing Checklist for Creators.](/blog/marketing-checklist-for-creators)

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

If you’ve got that covered, start leveling up with these 10 ideas:

### **1\. Host a Virtual Gallery or Event**

Transform your NFT showcase by hosting a virtual gallery or event on popular VR platforms like <a target="_blank" href="https://decentraland.org/">Decentraland</a> or <a target="_blank" href="https://www.voxels.com/">Cryptovoxels</a>. Collaborate with other creators to cross-promote and broaden your reach.

**Aspen Tip:** Use Aspen's [Marketing Mints](/marketing) feature to create claim links or QR codes that can be shared during your virtual event.

### **2\. Integrate Physical Merchandise with NFTs**

Offer limited-edition merchandise with an accompanying NFT to bridge the physical and digital worlds.&nbsp;

**Aspen Tip:** Use [Aspen's QR codes](/marketing) to seamlessly connect your physical merchandise with the corresponding NFTs.

### **3\. Collaborate with Influencers or Brands**

Partner with influencers or brands that align with your NFT project's goals to broaden your reach and boost credibility.

**Aspen Tip:** Utilize [Aspen's Legal Plug-in](/subscription) to define collaboration terms and ensure a smooth, secure partnership.

### **4\. Gamify Your NFT Experience**

Drive online engagement by incorporating gamification elements into your NFT project. Reward users with exclusive tokens or access to limited-edition NFTs for interacting with your content.

**Aspen Tip:** Set up a Marketing Mint and use email claim links to reward participants with exclusive NFTs.

### **5\. Leverage Augmented Reality (AR)**

Bring your NFTs to life with augmented reality (AR) technology. Create interactive experiences that allow users to engage with your digital art in the physical world, blurring the lines between reality and the digital realm.

Aspen Tip: Combine Aspen's QR codes and [claim links](/minting) with AR experiences to grant participants early access to a collection or gate access to the experience for a holder-only bonus complete with ‘thank you!’ NFTs

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **6\. Cross-Chain Collaborations**

Collaborate with artists or projects on other networks to tap into different blockchain communities.

**Aspen Tip:** Use Aspen's multi-chain minting capabilities to facilitate seamless cross-chain collaborations.

### **7\. Run Flash Sales or Time-Limited Offers**

Create a sense of urgency and exclusivity by running flash sales or time-sensitive offers on your NFTs

Aspen Tip: Use Aspen's automated scheduling feature to plan your flash sales or limited-time offers.

### **8\. Host an Online Giveaway or Contest**

Boost engagement by hosting an NFT giveaway or contest. Encourage participants to sign up for your newsletter, share your content on social media, or complete other actions to earn entries.

**Aspen Tip:** Use Aspen's email capture feature on your Storefront to collect participants' email addresses. After the event, use Aspen's Marketing Mint and claim links to distribute the exclusive NFT rewards to the winners.

### **9\. Offer NFTs as Rewards for Community Membership**

Reward your most loyal supporters with exclusive NFTs. Track your supporters' engagement through social media interactions, website visits, or newsletter sign-ups to determine who qualifies for these unique rewards.

**Aspen Tip:** Set up a Marketing Mint in Aspen and use claim links to distribute exclusive NFTs to [your subscribers](/subscription) via email or direct messages on social media platforms.

### **10\. Host Interactive Workshops or Masterclasses for Other Creators**

Share your knowledge by hosting interactive workshops or masterclasses related to your project or creative field. At the end of the session, offer participants exclusive NFTs as a token of appreciation.

**Aspen Tip:** Utilize Aspen's email wallet feature to send exclusive NFTs directly to participants' email addresses, making it easy for them to receive and manage their new digital assets.

As we venture into the bustling world of web3 in 2023, it's crucial for creators to adopt innovative marketing strategies that resonate with their audience. By utilizing Aspen's [minting](/minting) and [marketing](/marketing) tools and the 10 highly effective marketing ideas we've shared, you can make a lasting impression in the rapidly expanding creator economy.

And there’s no time like the present! By leveraging powerful tools and features designed to help you stand out, you'll be well on your way to making meaningful progress on your project goals.&nbsp;

What are you waiting for? Start exploring [creative ways to connect with your audience](/minting) today

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>How To Market Your NFTs: 10 Highly Effective Ways in 2023</h2>
<p>In the dynamic world of NFT marketing, standing out from the crowd is crucial. As the landscape diversifies, we present 10 highly effective and creative NFT marketing strategies for 2023. Leveraging Aspen's powerful tools, these strategies can elevate your success in the bustling world of web3.</p>
<p>If you’re just getting started and are looking to cover the basics, start with our <a href="/blog/marketing-checklist-for-creators">Web3 Launch Operations and Marketing Checklist for Creators.</a></p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>If you’ve got that covered, start leveling up with these 10 ideas:</p>
<h3><strong>1. Host a Virtual Gallery or Event</strong></h3>
<p>Transform your NFT showcase by hosting a virtual gallery or event on popular VR platforms like <a target="_blank" href="https://decentraland.org/">Decentraland</a> or <a target="_blank" href="https://www.voxels.com/">Cryptovoxels</a>. Collaborate with other creators to cross-promote and broaden your reach.</p>
<p><strong>Aspen Tip:</strong> Use Aspen's <a href="/marketing">Marketing Mints</a> feature to create claim links or QR codes that can be shared during your virtual event.</p>
<h3><strong>2. Integrate Physical Merchandise with NFTs</strong></h3>
<p>Offer limited-edition merchandise with an accompanying NFT to bridge the physical and digital worlds. </p>
<p><strong>Aspen Tip:</strong> Use <a href="/marketing">Aspen's QR codes</a> to seamlessly connect your physical merchandise with the corresponding NFTs.</p>
<h3><strong>3. Collaborate with Influencers or Brands</strong></h3>
<p>Partner with influencers or brands that align with your NFT project's goals to broaden your reach and boost credibility.</p>
<p><strong>Aspen Tip:</strong> Utilize <a href="/subscription">Aspen's Legal Plug-in</a> to define collaboration terms and ensure a smooth, secure partnership.</p>
<h3><strong>4. Gamify Your NFT Experience</strong></h3>
<p>Drive online engagement by incorporating gamification elements into your NFT project. Reward users with exclusive tokens or access to limited-edition NFTs for interacting with your content.</p>
<p><strong>Aspen Tip:</strong> Set up a Marketing Mint and use email claim links to reward participants with exclusive NFTs.</p>
<h3><strong>5. Leverage Augmented Reality (AR)</strong></h3>
<p>Bring your NFTs to life with augmented reality (AR) technology. Create interactive experiences that allow users to engage with your digital art in the physical world, blurring the lines between reality and the digital realm.</p>
<p>Aspen Tip: Combine Aspen's QR codes and <a href="/minting">claim links</a> with AR experiences to grant participants early access to a collection or gate access to the experience for a holder-only bonus complete with ‘thank you!’ NFTs</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>6. Cross-Chain Collaborations</strong></h3>
<p>Collaborate with artists or projects on other networks to tap into different blockchain communities.</p>
<p><strong>Aspen Tip:</strong> Use Aspen's multi-chain minting capabilities to facilitate seamless cross-chain collaborations.</p>
<h3><strong>7. Run Flash Sales or Time-Limited Offers</strong></h3>
<p>Create a sense of urgency and exclusivity by running flash sales or time-sensitive offers on your NFTs</p>
<p>Aspen Tip: Use Aspen's automated scheduling feature to plan your flash sales or limited-time offers.</p>
<h3><strong>8. Host an Online Giveaway or Contest</strong></h3>
<p>Boost engagement by hosting an NFT giveaway or contest. Encourage participants to sign up for your newsletter, share your content on social media, or complete other actions to earn entries.</p>
<p><strong>Aspen Tip:</strong> Use Aspen's email capture feature on your Storefront to collect participants' email addresses. After the event, use Aspen's Marketing Mint and claim links to distribute the exclusive NFT rewards to the winners.</p>
<h3><strong>9. Offer NFTs as Rewards for Community Membership</strong></h3>
<p>Reward your most loyal supporters with exclusive NFTs. Track your supporters' engagement through social media interactions, website visits, or newsletter sign-ups to determine who qualifies for these unique rewards.</p>
<p><strong>Aspen Tip:</strong> Set up a Marketing Mint in Aspen and use claim links to distribute exclusive NFTs to <a href="/subscription">your subscribers</a> via email or direct messages on social media platforms.</p>
<h3><strong>10. Host Interactive Workshops or Masterclasses for Other Creators</strong></h3>
<p>Share your knowledge by hosting interactive workshops or masterclasses related to your project or creative field. At the end of the session, offer participants exclusive NFTs as a token of appreciation.</p>
<p><strong>Aspen Tip:</strong> Utilize Aspen's email wallet feature to send exclusive NFTs directly to participants' email addresses, making it easy for them to receive and manage their new digital assets.</p>
<p>As we venture into the bustling world of web3 in 2023, it's crucial for creators to adopt innovative marketing strategies that resonate with their audience. By utilizing Aspen's <a href="/minting">minting</a> and <a href="/marketing">marketing</a> tools and the 10 highly effective marketing ideas we've shared, you can make a lasting impression in the rapidly expanding creator economy.</p>
<p>And there’s no time like the present! By leveraging powerful tools and features designed to help you stand out, you'll be well on your way to making meaningful progress on your project goals. </p>
<p>What are you waiting for? Start exploring <a href="/minting">creative ways to connect with your audience</a> today</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Unlock the Full Potential of Your NFTs with Creative and Innovative Marketing Strategies, Powered by Aspen’s Toolkits

10 Effective NFT Marketing Strategies for Web3 Creators in 2023

## Bridging the Web2 and Web3 Divide: Engaging Your Audience with Aspen's Innovative Distribution Tools

Web3 is the new frontier for creators, and Aspen's Distribution Tools are the perfect companions for this journey. These tools are designed to help creators bridge the gap between web2 and web3, reaching out to their audience irrespective of their familiarity with cryptocurrencies and digital assets.

As the digital landscape evolves, creators are increasingly embracing the web3 movement. They are leveraging the power of online platforms and non-fungible tokens (NFTs) to grow their brands and generate revenue. Aspen's comprehensive, no-code platform transcends the constraints of NFT 1.0 by offering a wide range of versatile tools designed to help creators establish safe, secure, and sustainable revenue streams in web3.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

### **Enter: New Distribution Methods**

Aspen's tools are intentionally flexible, providing creators with optionality and resilience to a variety of business models. This enables creators to follow their passions while enjoying royalty protections and leveraging Aspen's cutting-edge distribution and marketing tools to grow their communities.

But how can creators engage their web2 audiences and help them transition to the exciting new realm of web3? Aspen's new distribution methods are the answer. Our [minting](/minting) and [marketing](/marketing) tools allow creators to distribute NFTs directly to their web2 audiences via email using single-claim links and QR codes, while also providing email wallets to ensure a seamless transition to the web3 space.&nbsp;

In this blog post, we'll explore these tools in-depth *and* show you how they can help you reach your web2 fans and increase your brand value and revenue.

### **Single-Claim Links**

Single-claim links are a powerful addition to Aspen's minting distribution tools. They enable creators to distribute NFTs to their web2 audiences with ease, bypassing the need for a crypto wallet.&nbsp;

With single-claim links, you can send personalized tokens to individual fans or promote exclusive content to a select group of supporters, landing directly in their email inbox.

The single-claim link process provides a seamless experience for both Creators and their audience. First, Creators can either create a new NFT or import an existing collection using <a target="_blank" href="https://app.aspenft.io/storefront/create">Create Mode.&nbsp;</a>

After deploying their marketing mint collection, creators can generate a unique single-claim link, which can then be shared with the target audience through various channels, such as email, social media, or any other preferred communication method.&nbsp;

This approach enables fans to effortlessly claim their NFTs and access exclusive content without the need for a crypto wallet, thus fostering a more inclusive and user-friendly experience.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>

### **QR Code Distribution**

QR codes have become a popular method for sharing information and accessing digital content. Aspen's minting distribution tools harnesses this technology to make NFT distribution a breeze.&nbsp;

By generating a QR code for your NFT, you can easily share it with your web2 audience, allowing them to claim their digital asset by simply scanning the code.&nbsp;

Utilizing QR codes for NFT distribution offers a convenient and accessible method for both Creators and their audience. The process begins with designing and minting an NFT on <a target="_blank" href="https://app.aspenft.io/">Aspen</a>, similar to single-claim links.&nbsp;

Once the NFT is created, you can select to generate a unique QR code, which can be easily integrated into marketing materials, event promotions, or even printed on merchandise. Fans can then simply scan the QR code to claim their NFT and gain access to exclusive content, all without requiring a crypto wallet.&nbsp;

### **Email Wallets**

Aspen's minting distribution tools go beyond single-claim links and QR codes by offering email wallets for collectors. These wallets provide a normie-friendly solution for fans who aren't yet familiar with cryptocurrencies and web3.&nbsp;

With an email wallet, your fans can receive, store, and manage their NFTs using just their email address – no crypto wallet required. Here's how it works:

1. **Fans claim their NFT:** Using single-claim links or QR codes, your fans claim their NFTs.
2. **Automatic email wallet creation:** When a fan claims an NFT, Aspen automatically creates an email wallet associated with their email address.
3. **Manage NFTs via email:** Your fans can now access and manage their NFTs directly through their email, without needing to navigate the complexities of traditional crypto wallets.

Aspen's minting distribution tools are a game-changer for Creators looking to bridge the gap between web2 and web3 audiences. By leveraging single-claim links, QR code distribution, and email wallets, you can engage and grow your fanbase, regardless of their familiarity with cryptocurrencies and digital assets.

Not only do these tools help you increase brand value and revenue, but they also pave the way for a more inclusive and accessible digital landscape. As a Creator, it's essential to ensure that your content reaches as many fans as possible, and Aspen's minting distribution tools makes it easier than ever to achieve this goal.

Don't let the divide between web2 and web3 hold you back anymore. Make waves on and offline with Aspen's minting distribution tools, ready to hit inboxes near you.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2>Bridging the Web2 and Web3 Divide: Engaging Your Audience with Aspen's Innovative Distribution Tools</h2>
<p>Web3 is the new frontier for creators, and Aspen's Distribution Tools are the perfect companions for this journey. These tools are designed to help creators bridge the gap between web2 and web3, reaching out to their audience irrespective of their familiarity with cryptocurrencies and digital assets.</p>
<p>As the digital landscape evolves, creators are increasingly embracing the web3 movement. They are leveraging the power of online platforms and non-fungible tokens (NFTs) to grow their brands and generate revenue. Aspen's comprehensive, no-code platform transcends the constraints of NFT 1.0 by offering a wide range of versatile tools designed to help creators establish safe, secure, and sustainable revenue streams in web3.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<h3><strong>Enter: New Distribution Methods</strong></h3>
<p>Aspen's tools are intentionally flexible, providing creators with optionality and resilience to a variety of business models. This enables creators to follow their passions while enjoying royalty protections and leveraging Aspen's cutting-edge distribution and marketing tools to grow their communities.</p>
<p>But how can creators engage their web2 audiences and help them transition to the exciting new realm of web3? Aspen's new distribution methods are the answer. Our <a href="/minting">minting</a> and <a href="/marketing">marketing</a> tools allow creators to distribute NFTs directly to their web2 audiences via email using single-claim links and QR codes, while also providing email wallets to ensure a seamless transition to the web3 space. </p>
<p>In this blog post, we'll explore these tools in-depth <em>and</em> show you how they can help you reach your web2 fans and increase your brand value and revenue.</p>
<h3><strong>Single-Claim Links</strong></h3>
<p>Single-claim links are a powerful addition to Aspen's minting distribution tools. They enable creators to distribute NFTs to their web2 audiences with ease, bypassing the need for a crypto wallet. </p>
<p>With single-claim links, you can send personalized tokens to individual fans or promote exclusive content to a select group of supporters, landing directly in their email inbox.</p>
<p>The single-claim link process provides a seamless experience for both Creators and their audience. First, Creators can either create a new NFT or import an existing collection using <a target="_blank" href="https://app.aspenft.io/storefront/create">Create Mode. </a></p>
<p>After deploying their marketing mint collection, creators can generate a unique single-claim link, which can then be shared with the target audience through various channels, such as email, social media, or any other preferred communication method. </p>
<p>This approach enables fans to effortlessly claim their NFTs and access exclusive content without the need for a crypto wallet, thus fostering a more inclusive and user-friendly experience.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>
<h3><strong>QR Code Distribution</strong></h3>
<p>QR codes have become a popular method for sharing information and accessing digital content. Aspen's minting distribution tools harnesses this technology to make NFT distribution a breeze. </p>
<p>By generating a QR code for your NFT, you can easily share it with your web2 audience, allowing them to claim their digital asset by simply scanning the code. </p>
<p>Utilizing QR codes for NFT distribution offers a convenient and accessible method for both Creators and their audience. The process begins with designing and minting an NFT on <a target="_blank" href="https://app.aspenft.io/">Aspen</a>, similar to single-claim links. </p>
<p>Once the NFT is created, you can select to generate a unique QR code, which can be easily integrated into marketing materials, event promotions, or even printed on merchandise. Fans can then simply scan the QR code to claim their NFT and gain access to exclusive content, all without requiring a crypto wallet. </p>
<h3><strong>Email Wallets</strong></h3>
<p>Aspen's minting distribution tools go beyond single-claim links and QR codes by offering email wallets for collectors. These wallets provide a normie-friendly solution for fans who aren't yet familiar with cryptocurrencies and web3. </p>
<p>With an email wallet, your fans can receive, store, and manage their NFTs using just their email address – no crypto wallet required. Here's how it works:</p>
<ol>
<li><strong>Fans claim their NFT:</strong> Using single-claim links or QR codes, your fans claim their NFTs.</li>
<li><strong>Automatic email wallet creation:</strong> When a fan claims an NFT, Aspen automatically creates an email wallet associated with their email address.</li>
<li><strong>Manage NFTs via email:</strong> Your fans can now access and manage their NFTs directly through their email, without needing to navigate the complexities of traditional crypto wallets.</li>
</ol>
<p>Aspen's minting distribution tools are a game-changer for Creators looking to bridge the gap between web2 and web3 audiences. By leveraging single-claim links, QR code distribution, and email wallets, you can engage and grow your fanbase, regardless of their familiarity with cryptocurrencies and digital assets.</p>
<p>Not only do these tools help you increase brand value and revenue, but they also pave the way for a more inclusive and accessible digital landscape. As a Creator, it's essential to ensure that your content reaches as many fans as possible, and Aspen's minting distribution tools makes it easier than ever to achieve this goal.</p>
<p>Don't let the divide between web2 and web3 hold you back anymore. Make waves on and offline with Aspen's minting distribution tools, ready to hit inboxes near you.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


How to Reach Your Web2 Audiences with Aspen's Distribution Tools

## 24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen

To show you just how easy it is to mint on Aspen, we’ve rounded up 25 daily tasks that now take the same amount of time as launching your collection (and [storefront!](/storefront))

1. Find the perfect .gif to drop in your favorite alpha Discord<br><br>![](/uploads/kramer-typing-gif.crdownload)
2. Plug your day job work into ChatGPT and make lunch plans
3. Make another SBF meme&nbsp;
4. Find 5 landing pages that say “to bring the next billion users to Web3”
5. Delete all the newsletters in your email inbox that you never get around to unsubscribing from
6. Take that serotonin walk around the block you’ve been telling yourself you’ll start
7. Export your email contacts from your [Aspen storefront](/storefront) and send your subscribers a little ‘hello’
8. Clean up your Hinge inbox
9. Protect your IP and spin up collection terms and conditions using our Template Library
10. Finally respond to those Twitter DMs
11. Avoid delivery fees and force yourself to actually call in your thai food order&nbsp;
12. Call your Mom back
13. Start that load of laundry you’ve been staring at all week
14. Walk next door for your third iced coffee (we won’t tell)
15. Try [Craiyon’s AI Image Generator](https://www.craiyon.com/)to get the creative juices flowing for your next collection
16. Make a new Airbnb wishlist to celebrate your next drop (manifesting)
17. Mute the Instagram stories of the people you went to high school with
18. Check the status of your tax returns
19. Test for any broken links on your website or social media bios
20. Register to vote ([<u>really!</u>](https://www.usvotefoundation.org/))
21. Water. Your. Plants.
22. In fact, have a glass of water yourself.&nbsp;
23. Troll StockX’s Release Calendar
24. Order a white noise machine from Amazon to drown out the noise of your roommate’s weird taste in music intruding on your late-night sketch sessions

Realistically, it probably took you longer to make it through this list than it would to drop a new collection on Aspen.&nbsp;

Whether you are a diehard Degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.

So we don’t take up anymore of your time, [let’s get started.](https://app.aspenft.io/)

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen</h2>
<p>To show you just how easy it is to mint on Aspen, we’ve rounded up 25 daily tasks that now take the same amount of time as launching your collection (and <a href="/storefront">storefront!</a>)</p>
<ol>
<li>Find the perfect .gif to drop in your favorite alpha Discord<br><br><img src="/uploads/kramer-typing-gif.crdownload" alt=""></li>
<li>Plug your day job work into ChatGPT and make lunch plans</li>
<li>Make another SBF meme </li>
<li>Find 5 landing pages that say “to bring the next billion users to Web3”</li>
<li>Delete all the newsletters in your email inbox that you never get around to unsubscribing from</li>
<li>Take that serotonin walk around the block you’ve been telling yourself you’ll start</li>
<li>Export your email contacts from your <a href="/storefront">Aspen storefront</a> and send your subscribers a little ‘hello’</li>
<li>Clean up your Hinge inbox</li>
<li>Protect your IP and spin up collection terms and conditions using our Template Library</li>
<li>Finally respond to those Twitter DMs</li>
<li>Avoid delivery fees and force yourself to actually call in your thai food order </li>
<li>Call your Mom back</li>
<li>Start that load of laundry you’ve been staring at all week</li>
<li>Walk next door for your third iced coffee (we won’t tell)</li>
<li>Try <a href="https://www.craiyon.com/">Craiyon’s AI Image Generator</a>to get the creative juices flowing for your next collection</li>
<li>Make a new Airbnb wishlist to celebrate your next drop (manifesting)</li>
<li>Mute the Instagram stories of the people you went to high school with</li>
<li>Check the status of your tax returns</li>
<li>Test for any broken links on your website or social media bios</li>
<li>Register to vote (<a href="https://www.usvotefoundation.org/"><u>really!</u></a>)</li>
<li>Water. Your. Plants.</li>
<li>In fact, have a glass of water yourself. </li>
<li>Troll StockX’s Release Calendar</li>
<li>Order a white noise machine from Amazon to drown out the noise of your roommate’s weird taste in music intruding on your late-night sketch sessions</li>
</ol>
<p>Realistically, it probably took you longer to make it through this list than it would to drop a new collection on Aspen. </p>
<p>Whether you are a diehard Degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.</p>
<p>So we don’t take up anymore of your time, <a href="https://app.aspenft.io/">let’s get started.</a></p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Better than an AI assistant, Aspen's no-code minting tools unlock the ability to power through complex mint processes in just minutes

24 Things You Can Do in the Same Amount of Time it Takes to Mint a Collection on Aspen

## Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators

In the midst of a bear market, the opportunities for Creators in the web3 space are far from drying up. In fact, this is the ideal time to bolster your efforts and establish a robust digital presence in this exhilarating new frontier. The Creator economy has ushered in a plethora of opportunities for digital creatives to generate revenue and build personal brands. Like any business venture, achieving success in web3 necessitates a solid foundation of planning and organization.

This extensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your web3 projects — from the initial concept to post-launch support. It's important to note that not every project will necessitate the completion of every item on this list. Instead, this checklist should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a>

By adhering to this checklist, you'll be well on your way to launching a web3 project that not only captivates your audience but also withstands the test of time in the rapidly evolving digital landscape.

So, let's dive in!

### **Pre-Launch Operations**

#### <br>Project Concept

* Define your project's unique [<u>value proposition</u>](https://blog.hubspot.com/marketing/write-value-proposition)
* Identify your [<u>target audience</u>](https://blog.hubspot.com/marketing/target-audience)
* Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.

#### NFT Artwork & Assets

* Create or commission high-quality digital art.&nbsp;
* Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy
* Organize and store your digital assets securely&nbsp;

#### Smart Contracts & Technical Setup

* Develop or use a pre-built smart contract for your project
* Test your smart contract on a <a target="_blank" href="https://help.aspenft.io/en/articles/7109892-minting-testnet-tokens">testnet</a>
* Set up a secure wallet for receiving funds

#### Legal & Compliance

* Understand the [<u>legal and tax implications</u>](https://tokentax.co/blog/nft-tax-guide) of creating and selling NFTs.&nbsp;
* Draft [<u>on-chain terms and conditions</u>](https://aspenft.io/blog/how-to-protect-your-ip-rights-as-a-web3-creator) for your NFTs if your assets contain protected IP
* Ensure compliance with applicable laws and regulations

### **Pre-Launch Marketing**

#### <br>Branding & Identity

* Develop a strong, recognizable brand for your project
* Create a logo and visual identity
* Develop a [<u>brand voice</u>](https://www.semrush.com/blog/how-to-define-your-tone-of-voice/?kw=&amp;cmp=US_SRCH_DSA_Blog_New_Ads_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=631620704542&amp;kwid=aud-973005362103:dsa-1754979173885&amp;cmpid=19583513418&amp;agpid=146272647758&amp;BU=Core&amp;extid=60113850251&amp;adpos=&amp;gclid=CjwKCAjwq-WgBhBMEiwAzKSH6OgBZ8GlzZgNJgwlvvPlBex88y2cUSjmQc2y0nrj-Zyr9eNxuzc53hoCKEMQAvD_BwE) (but don’t overcomplicate it!)

#### Website & Landing Page

* Design and develop a website for your project
* Ensure your [<u>homepage</u>](https://unbounce.com/landing-page-examples/high-converting-landing-pages/) has clear calls-to-action and highlights your differentiators
* Optimize your website for search engines (SEO)
* Skip a website altogether and create a Storefront on Aspen!

#### Social Media & Community Building

* Set up social media profiles on platforms where your target collectors convene
* Post content your audience would find valuable, entertaining, helpful or fun!
* Engage with your followers and with others to [<u>begin building a community</u>](https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/25/16-inspiring-ways-to-build-a-community-on-social-media/?sh=7e60bc9430b9)

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3x.png" /></a></p>

### **Launch Operations**

#### <br>Minting & Distribution

* Find a minting and <a target="_blank" href="https://app.aspenft.io/">distribution platform</a> suitable to you and your team’s needs
* Pick a chain!&nbsp;
* Set up a user-friendly minting process for your audience (hint: just use Aspen)
* Determine mint details such as phasing and allowlist integration

#### Pricing & Sales Strategy

* Determine your NFT pricing structure
* Develop a sales strategy (auction, fixed price, etc.)
* Ensure you understand your platform’s payment processing and transaction security details

#### Customer Support

* Establish a system for handling customer inquiries and issues
* Train your support team on project details and common issues
* Monitor customer feedback and adjust your approach accordingly

### **Launch Marketing**

#### <br>Launch Promotion & Advertising

* Develop a [<u>comprehensive launch marketing plan</u>](https://aspenft.io/blog/your-guide-to-a-successful-web3-mint)
* Run targeted advertising campaigns on relevant platforms or ramp up your organic posting
* Collaborate with influencers and other Creators to promote your project

#### Content Marketing

* Create and distribute engaging content providing information about your project (blog posts, videos, etc.)
* Leverage your social media profiles, email marketing and your Aspen Storefront to share your content
* Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better

#### Launch Events & Partnerships

* Organize and promote a launch event (virtual or in-person)
* Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day!&nbsp;
* Offer exclusive NFTs or rewards to early supporters

### **Post-Launch Operations & Marketing**

#### <br>Sustained Promotion & Advertising

* Continue running targeted advertising campaigns&nbsp;

* Maintain partnerships with influencers and other Creators for ongoing promotion

* Implement retargeting strategies to re-engage potential buyers

#### Ongoing Content Marketing

* Maintain a consistent content schedule (blog posts, videos, etc.)

* Share project updates and success stories on social media

* Leverage user-generated content to showcase your project's impact

#### Sales Support & Nurturing

* Implement post-launch sales strategies (discounts, bundle offers, etc.)

* Nurture relationships with existing buyers to encourage repeat purchases

* Engage with the community through AMAs, live streams, and social media

#### Post-Mint Analysis

* Analyze sales data to identify trends and opportunities for growth

* Gather feedback from buyers and the community to highlight areas for improvement

* Iterate on your sales and marketing strategies based on data insights

Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.

Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.

Remember, the journey doesn't end with your launch — continue to iterate, refine, and grow your project to ensure its long-term success. Ready to make your mark in the web3 world?

<a target="_blank" href="https://app.aspenft.io/">Ready to make your mark</a>?

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a>

<h2>Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators</h2>
<p>In the midst of a bear market, the opportunities for Creators in the web3 space are far from drying up. In fact, this is the ideal time to bolster your efforts and establish a robust digital presence in this exhilarating new frontier. The Creator economy has ushered in a plethora of opportunities for digital creatives to generate revenue and build personal brands. Like any business venture, achieving success in web3 necessitates a solid foundation of planning and organization.</p>
<p>This extensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your web3 projects — from the initial concept to post-launch support. It's important to note that not every project will necessitate the completion of every item on this list. Instead, this checklist should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a></p>
<p>By adhering to this checklist, you'll be well on your way to launching a web3 project that not only captivates your audience but also withstands the test of time in the rapidly evolving digital landscape.</p>
<p>So, let's dive in!</p>
<h3><strong>Pre-Launch Operations</strong></h3>
<h4><br>Project Concept</h4>
<ul>
<li>Define your project's unique <a href="https://blog.hubspot.com/marketing/write-value-proposition"><u>value proposition</u></a></li>
<li>Identify your <a href="https://blog.hubspot.com/marketing/target-audience"><u>target audience</u></a></li>
<li>Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.</li>
</ul>
<h4>NFT Artwork &amp; Assets</h4>
<ul>
<li>Create or commission high-quality digital art. </li>
<li>Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy</li>
<li>Organize and store your digital assets securely </li>
</ul>
<h4>Smart Contracts &amp; Technical Setup</h4>
<ul>
<li>Develop or use a pre-built smart contract for your project</li>
<li>Test your smart contract on a <a target="_blank" href="https://help.aspenft.io/en/articles/7109892-minting-testnet-tokens">testnet</a></li>
<li>Set up a secure wallet for receiving funds</li>
</ul>
<h4>Legal &amp; Compliance</h4>
<ul>
<li>Understand the <a href="https://tokentax.co/blog/nft-tax-guide"><u>legal and tax implications</u></a> of creating and selling NFTs. </li>
<li>Draft <a href="https://aspenft.io/blog/how-to-protect-your-ip-rights-as-a-web3-creator"><u>on-chain terms and conditions</u></a> for your NFTs if your assets contain protected IP</li>
<li>Ensure compliance with applicable laws and regulations</li>
</ul>
<h3><strong>Pre-Launch Marketing</strong></h3>
<h4><br>Branding &amp; Identity</h4>
<ul>
<li>Develop a strong, recognizable brand for your project</li>
<li>Create a logo and visual identity</li>
<li>Develop a <a href="https://www.semrush.com/blog/how-to-define-your-tone-of-voice/?kw=&amp;cmp=US_SRCH_DSA_Blog_New_Ads_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=631620704542&amp;kwid=aud-973005362103:dsa-1754979173885&amp;cmpid=19583513418&amp;agpid=146272647758&amp;BU=Core&amp;extid=60113850251&amp;adpos=&amp;gclid=CjwKCAjwq-WgBhBMEiwAzKSH6OgBZ8GlzZgNJgwlvvPlBex88y2cUSjmQc2y0nrj-Zyr9eNxuzc53hoCKEMQAvD_BwE"><u>brand voice</u></a> (but don’t overcomplicate it!)</li>
</ul>
<h4>Website &amp; Landing Page</h4>
<ul>
<li>Design and develop a website for your project</li>
<li>Ensure your <a href="https://unbounce.com/landing-page-examples/high-converting-landing-pages/"><u>homepage</u></a> has clear calls-to-action and highlights your differentiators</li>
<li>Optimize your website for search engines (SEO)</li>
<li>Skip a website altogether and create a Storefront on Aspen!</li>
</ul>
<h4>Social Media &amp; Community Building</h4>
<ul>
<li>Set up social media profiles on platforms where your target collectors convene</li>
<li>Post content your audience would find valuable, entertaining, helpful or fun!</li>
<li>Engage with your followers and with others to <a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/25/16-inspiring-ways-to-build-a-community-on-social-media/?sh=7e60bc9430b9"><u>begin building a community</u></a></li>
</ul>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3x.png" /></a></p>
<h3><strong>Launch Operations</strong></h3>
<h4><br>Minting &amp; Distribution</h4>
<ul>
<li>Find a minting and <a target="_blank" href="https://app.aspenft.io/">distribution platform</a> suitable to you and your team’s needs</li>
<li>Pick a chain! </li>
<li>Set up a user-friendly minting process for your audience (hint: just use Aspen)</li>
<li>Determine mint details such as phasing and allowlist integration</li>
</ul>
<h4>Pricing &amp; Sales Strategy</h4>
<ul>
<li>Determine your NFT pricing structure</li>
<li>Develop a sales strategy (auction, fixed price, etc.)</li>
<li>Ensure you understand your platform’s payment processing and transaction security details</li>
</ul>
<h4>Customer Support</h4>
<ul>
<li>Establish a system for handling customer inquiries and issues</li>
<li>Train your support team on project details and common issues</li>
<li>Monitor customer feedback and adjust your approach accordingly</li>
</ul>
<h3><strong>Launch Marketing</strong></h3>
<h4><br>Launch Promotion &amp; Advertising</h4>
<ul>
<li>Develop a <a href="https://aspenft.io/blog/your-guide-to-a-successful-web3-mint"><u>comprehensive launch marketing plan</u></a></li>
<li>Run targeted advertising campaigns on relevant platforms or ramp up your organic posting</li>
<li>Collaborate with influencers and other Creators to promote your project</li>
</ul>
<h4>Content Marketing</h4>
<ul>
<li>Create and distribute engaging content providing information about your project (blog posts, videos, etc.)</li>
<li>Leverage your social media profiles, email marketing and your Aspen Storefront to share your content</li>
<li>Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better</li>
</ul>
<h4>Launch Events &amp; Partnerships</h4>
<ul>
<li>Organize and promote a launch event (virtual or in-person)</li>
<li>Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day! </li>
<li>Offer exclusive NFTs or rewards to early supporters</li>
</ul>
<h3><strong>Post-Launch Operations &amp; Marketing</strong></h3>
<h4><br>Sustained Promotion &amp; Advertising</h4>
<ul>
<li>
<p>Continue running targeted advertising campaigns </p>
</li>
<li>
<p>Maintain partnerships with influencers and other Creators for ongoing promotion</p>
</li>
<li>
<p>Implement retargeting strategies to re-engage potential buyers</p>
</li>
</ul>
<h4>Ongoing Content Marketing</h4>
<ul>
<li>
<p>Maintain a consistent content schedule (blog posts, videos, etc.)</p>
</li>
<li>
<p>Share project updates and success stories on social media</p>
</li>
<li>
<p>Leverage user-generated content to showcase your project's impact</p>
</li>
</ul>
<h4>Sales Support &amp; Nurturing</h4>
<ul>
<li>
<p>Implement post-launch sales strategies (discounts, bundle offers, etc.)</p>
</li>
<li>
<p>Nurture relationships with existing buyers to encourage repeat purchases</p>
</li>
<li>
<p>Engage with the community through AMAs, live streams, and social media</p>
</li>
</ul>
<h4>Post-Mint Analysis</h4>
<ul>
<li>
<p>Analyze sales data to identify trends and opportunities for growth</p>
</li>
<li>
<p>Gather feedback from buyers and the community to highlight areas for improvement</p>
</li>
<li>
<p>Iterate on your sales and marketing strategies based on data insights</p>
</li>
</ul>
<p>Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.</p>
<p>Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.</p>
<p>Remember, the journey doesn't end with your launch — continue to iterate, refine, and grow your project to ensure its long-term success. Ready to make your mark in the web3 world?</p>
<p><a target="_blank" href="https://app.aspenft.io/">Ready to make your mark</a>?</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a></p>


Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators

## **25 Creative Ways to Elevate Your Community Strategy with Aspen’s QR Code Distribution**

Web3 moves fast, making it crucial to stay ahead of the curve and engage your audiences in innovative ways. Aspen’s QR code NFT distribution offers a unique opportunity to connect with your community and boost your brand with all the perks of D2C marketing!

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams1@3x.png" /></a>

These days, there’s nowhere you *can’t* put a QR code however — to kickstart your brainstorm, we've compiled a list of 25 creative ways you can use QR code NFT distribution to elevate your community strategy.

1. **Event tickets**<br>Transform your event tickets into NFTs and provide attendees with QR codes for easy access or take it one step further and grant NFT ticket holders with day-of-show perks or early access to show footage like [<u>Steinza.</u>](https://aspenft.io/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t)

2. **Merchandise**<br>Print QR codes on your branded merchandise, like t-shirts or hats, incentivizing fans to purchase your merch line with utility-backed NFTs.

3. **Album covers**<br>Embed QR codes on your album covers or posters to unlock exclusive content or fan experiences.

4. **Giveaways**<br>Host a giveaway on social media, offering limited-edition NFTs to lucky participants who scan the QR code.

5. **Guerilla Marketing Efforts**<br>Integrate QR codes into a wheatpaste or physical advertising campaign, allowing passersby to claim NFTs and engage with your work.

6. **Scavenger hunts**<br>Organize a city-wide scavenger hunt, hiding QR codes at various locations for fans to discover and claim exclusive NFT rewards.

7. **Virtual reality**<br>Place QR codes within virtual reality environments, offering users a chance to claim NFTs and enhance their experience.

8. **Live Streams**<br>Host a live mint party for your collection drop and display QR codes for the first ten minutes, rewarding engaged community members with access to a bonus NFT.

9. <p class="float-right"><strong>Fan clubs or Rewards Programs</strong><br />Offer exclusive NFTs to members of your fan club as a perk for their loyalty and support.</p>

10. **Collaborations**<br>Partner with other creators to develop co-branded NFTs, using QR codes to cross-promote and expand both communities.

11. **Art galleries**<br>Got an upcoming show or heard your prints were being showcased in your local coffee shop? Be sure to add QR codes to your piece descriptions, allowing onlookers to claim NFTs as a digital extension of the display or exhibit.

12. **Pop-up shops**<br>Work closely with retail? Ape in on a pop-up shop or wholesale partnership opportunity and use QR codes on branded merch to offer exclusive NFTs to purchasers.

13. **Trade shows**<br>Attract attention at industry events by offering QR code-enabled NFTs as an invitation to an afterparty or as a pass to join a beta program.

14. **Workshops**<br>Conduct educational workshops for your area of expertise and share QR codes with attendees for exclusive NFT-based resources.

15. **Loyalty rewards**<br>Integrate QR code NFTs into a tiered loyalty rewards program, incentivizing repeat customers.

16. **Business cards**<br>Add QR codes to your business cards, providing recipients with access to your NFT portfolio.

17. **Augmented reality**<br>Leverage augmented reality technology to overlay QR codes in physical spaces, creating interactive NFT experiences.

18. **Podcasts**<br>Promote QR codes during your podcast, offering listeners the chance to claim NFTs related to the episode's content.

19. **Influencer marketing**<br>Collaborate with influencers to promote your QR code-enabled NFTs to their audience.

20. **Film screenings**<br>Offer QR code NFTs at film screenings to provide exclusive behind-the-scenes content or limited-edition artwork.

21. **E-books**<br>Add QR codes to your e-books, allowing readers to claim NFTs that complement the story.

22. **Webinars**<br>Share QR codes with your webinar attendees, providing exclusive NFTs as a thank you for their participation or as a free pass to your next event.

23. **Video games**<br>Integrate QR codes into your video game, offering players the opportunity to claim exclusive in-game assets or perks.

24. **Newsletter**<br>Incorporate QR codes into your newsletter, giving subscribers access to exclusive NFT content or discounts.

25. **Social media stories**<br>Share QR codes via your social media stories, creating time-sensitive NFT drops that generate excitement and urgency.

QR code NFT distribution provides a wealth of opportunities for creators to engage with their communities and enhance their brand in innovative ways. By integrating QR codes into various aspects of your creative endeavors, you can build excitement, strengthen loyalty, and expand your audience.&nbsp;

Embrace the potential of QR code NFT distribution and watch as your community strategy reaches new heights in the ever-evolving digital world.&nbsp;

Remember, the only limit to the ways you can leverage QR codes is your imagination. So, get creative and explore the endless possibilities for connecting with your fans and growing your brand.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams3@3x.png" /></a>

<h2><strong>25 Creative Ways to Elevate Your Community Strategy with Aspen’s QR Code Distribution</strong></h2>
<p>Web3 moves fast, making it crucial to stay ahead of the curve and engage your audiences in innovative ways. Aspen’s QR code NFT distribution offers a unique opportunity to connect with your community and boost your brand with all the perks of D2C marketing!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams1@3x.png" /></a></p>
<p>These days, there’s nowhere you <em>can’t</em> put a QR code however — to kickstart your brainstorm, we've compiled a list of 25 creative ways you can use QR code NFT distribution to elevate your community strategy.</p>
<ol>
<li>
<p><strong>Event tickets</strong><br>Transform your event tickets into NFTs and provide attendees with QR codes for easy access or take it one step further and grant NFT ticket holders with day-of-show perks or early access to show footage like <a href="https://aspenft.io/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t"><u>Steinza.</u></a></p>
</li>
<li>
<p><strong>Merchandise</strong><br>Print QR codes on your branded merchandise, like t-shirts or hats, incentivizing fans to purchase your merch line with utility-backed NFTs.</p>
</li>
<li>
<p><strong>Album covers</strong><br>Embed QR codes on your album covers or posters to unlock exclusive content or fan experiences.</p>
</li>
<li>
<p><strong>Giveaways</strong><br>Host a giveaway on social media, offering limited-edition NFTs to lucky participants who scan the QR code.</p>
</li>
<li>
<p><strong>Guerilla Marketing Efforts</strong><br>Integrate QR codes into a wheatpaste or physical advertising campaign, allowing passersby to claim NFTs and engage with your work.</p>
</li>
<li>
<p><strong>Scavenger hunts</strong><br>Organize a city-wide scavenger hunt, hiding QR codes at various locations for fans to discover and claim exclusive NFT rewards.</p>
</li>
<li>
<p><strong>Virtual reality</strong><br>Place QR codes within virtual reality environments, offering users a chance to claim NFTs and enhance their experience.</p>
</li>
<li>
<p><strong>Live Streams</strong><br>Host a live mint party for your collection drop and display QR codes for the first ten minutes, rewarding engaged community members with access to a bonus NFT.</p>
</li>
<li>
<p class="float-right"><strong>Fan clubs or Rewards Programs</strong><br />Offer exclusive NFTs to members of your fan club as a perk for their loyalty and support.</p>
</li>
<li>
<p><strong>Collaborations</strong><br>Partner with other creators to develop co-branded NFTs, using QR codes to cross-promote and expand both communities.</p>
</li>
<li>
<p><strong>Art galleries</strong><br>Got an upcoming show or heard your prints were being showcased in your local coffee shop? Be sure to add QR codes to your piece descriptions, allowing onlookers to claim NFTs as a digital extension of the display or exhibit.</p>
</li>
<li>
<p><strong>Pop-up shops</strong><br>Work closely with retail? Ape in on a pop-up shop or wholesale partnership opportunity and use QR codes on branded merch to offer exclusive NFTs to purchasers.</p>
</li>
<li>
<p><strong>Trade shows</strong><br>Attract attention at industry events by offering QR code-enabled NFTs as an invitation to an afterparty or as a pass to join a beta program.</p>
</li>
<li>
<p><strong>Workshops</strong><br>Conduct educational workshops for your area of expertise and share QR codes with attendees for exclusive NFT-based resources.</p>
</li>
<li>
<p><strong>Loyalty rewards</strong><br>Integrate QR code NFTs into a tiered loyalty rewards program, incentivizing repeat customers.</p>
</li>
<li>
<p><strong>Business cards</strong><br>Add QR codes to your business cards, providing recipients with access to your NFT portfolio.</p>
</li>
<li>
<p><strong>Augmented reality</strong><br>Leverage augmented reality technology to overlay QR codes in physical spaces, creating interactive NFT experiences.</p>
</li>
<li>
<p><strong>Podcasts</strong><br>Promote QR codes during your podcast, offering listeners the chance to claim NFTs related to the episode's content.</p>
</li>
<li>
<p><strong>Influencer marketing</strong><br>Collaborate with influencers to promote your QR code-enabled NFTs to their audience.</p>
</li>
<li>
<p><strong>Film screenings</strong><br>Offer QR code NFTs at film screenings to provide exclusive behind-the-scenes content or limited-edition artwork.</p>
</li>
<li>
<p><strong>E-books</strong><br>Add QR codes to your e-books, allowing readers to claim NFTs that complement the story.</p>
</li>
<li>
<p><strong>Webinars</strong><br>Share QR codes with your webinar attendees, providing exclusive NFTs as a thank you for their participation or as a free pass to your next event.</p>
</li>
<li>
<p><strong>Video games</strong><br>Integrate QR codes into your video game, offering players the opportunity to claim exclusive in-game assets or perks.</p>
</li>
<li>
<p><strong>Newsletter</strong><br>Incorporate QR codes into your newsletter, giving subscribers access to exclusive NFT content or discounts.</p>
</li>
<li>
<p><strong>Social media stories</strong><br>Share QR codes via your social media stories, creating time-sensitive NFT drops that generate excitement and urgency.</p>
</li>
</ol>
<p>QR code NFT distribution provides a wealth of opportunities for creators to engage with their communities and enhance their brand in innovative ways. By integrating QR codes into various aspects of your creative endeavors, you can build excitement, strengthen loyalty, and expand your audience. </p>
<p>Embrace the potential of QR code NFT distribution and watch as your community strategy reaches new heights in the ever-evolving digital world. </p>
<p>Remember, the only limit to the ways you can leverage QR codes is your imagination. So, get creative and explore the endless possibilities for connecting with your fans and growing your brand.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams3@3x.png" /></a></p>


with Aspen’s QR Code Distribution

25 Creative Ways to Elevate Your Community Strategy 

## **What's a Marketing Drop? Exploring Aspen's Minting Engine**

As the world of web3 continues to evolve, creators are constantly on the lookout for innovative ways to stand out and generate revenue. In this post, we'll dive into Aspen's Marketing Drop, a powerful feature of the Aspen Minting Engine that provides a unique solution for creators to bring their projects to life and reach new members.

Buckle up as we explore the ins and outs of Marketing Drops and how they can help elevate your Web3 presence.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Claim-your-storefront1@3x.png" /></a>

### **The Power of Marketing Drops**

Marketing Drops take your projects to the next level by enabling you to create innovative distribution strategies utilizing both claim links and QR codes. They allow you to expand past conventional web3 marketing techniques, helping you connect with your audience (or reach new members!) in new and creative ways.

With Marketing Drops, you can place QR codes at events, on merchandise, or across the metaverse, giving you a fresh and engaging approach to reach potential collectors. Moreover, you can integrate your drops with email, guerrilla, and VR/AR marketing strategies, ensuring your project or brand leaves a lasting impression.

### **The Game Changer:<br>Marketing Drops in the Web3 Ecosystem**

Marketing Drops are a net new addition to the Web3 ecosystem, transforming the way NFTs are perceived and utilized.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Claim-your-storefront2@3x.png" /></a></p>

Instead of simply being products-for-sale, Marketing Drops turn NFTs into engaging tools that have the power to capture new audiences and drive community engagement.

By replacing one-way messaging with meaningful content and utility, Marketing Drops allow creators to build deeper connections with their community, fostering loyalty and long-term growth.

This innovative approach opens up a world of possibilities for creators to engage, entertain, and empower their audiences in Web3.

### **Supercharging Marketing Mints with Storefronts**

Aspen's Marketing Mints are further powered by storefronts, which allow you to create, market, distribute, and sell your creations to the members of your community. Whether you're just starting out or already established in the Web3 space, having a well-designed storefront is vital to your online presence.

Customize your storefront with your branding, create advertising sections with custom call-to-actions, and even run your own aggregated marketplace. With Aspen, scaling your project has never been easier.

Aspen's Marketing Drop and Minting Engine offer an unparalleled solution for creators looking to make waves in the Web3 space. By leveraging the power of innovative distribution strategies, QR codes, and customizable storefronts, you can take your project to new heights and ensure you stay ahead of the curve.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Claim-your-storefront3@3x.png" /></a>

<h2><strong>What's a Marketing Drop? Exploring Aspen's Minting Engine</strong></h2>
<p>As the world of web3 continues to evolve, creators are constantly on the lookout for innovative ways to stand out and generate revenue. In this post, we'll dive into Aspen's Marketing Drop, a powerful feature of the Aspen Minting Engine that provides a unique solution for creators to bring their projects to life and reach new members.</p>
<p>Buckle up as we explore the ins and outs of Marketing Drops and how they can help elevate your Web3 presence.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Claim-your-storefront1@3x.png" /></a></p>
<h3><strong>The Power of Marketing Drops</strong></h3>
<p>Marketing Drops take your projects to the next level by enabling you to create innovative distribution strategies utilizing both claim links and QR codes. They allow you to expand past conventional web3 marketing techniques, helping you connect with your audience (or reach new members!) in new and creative ways.</p>
<p>With Marketing Drops, you can place QR codes at events, on merchandise, or across the metaverse, giving you a fresh and engaging approach to reach potential collectors. Moreover, you can integrate your drops with email, guerrilla, and VR/AR marketing strategies, ensuring your project or brand leaves a lasting impression.</p>
<h3><strong>The Game Changer:<br>Marketing Drops in the Web3 Ecosystem</strong></h3>
<p>Marketing Drops are a net new addition to the Web3 ecosystem, transforming the way NFTs are perceived and utilized.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Claim-your-storefront2@3x.png" /></a></p>
<p>Instead of simply being products-for-sale, Marketing Drops turn NFTs into engaging tools that have the power to capture new audiences and drive community engagement.</p>
<p>By replacing one-way messaging with meaningful content and utility, Marketing Drops allow creators to build deeper connections with their community, fostering loyalty and long-term growth.</p>
<p>This innovative approach opens up a world of possibilities for creators to engage, entertain, and empower their audiences in Web3.</p>
<h3><strong>Supercharging Marketing Mints with Storefronts</strong></h3>
<p>Aspen's Marketing Mints are further powered by storefronts, which allow you to create, market, distribute, and sell your creations to the members of your community. Whether you're just starting out or already established in the Web3 space, having a well-designed storefront is vital to your online presence.</p>
<p>Customize your storefront with your branding, create advertising sections with custom call-to-actions, and even run your own aggregated marketplace. With Aspen, scaling your project has never been easier.</p>
<p>Aspen's Marketing Drop and Minting Engine offer an unparalleled solution for creators looking to make waves in the Web3 space. By leveraging the power of innovative distribution strategies, QR codes, and customizable storefronts, you can take your project to new heights and ensure you stay ahead of the curve.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Claim-your-storefront3@3x.png" /></a></p>


Exploring Aspen's Minting Engine

What is a Marketing Drop? 

## Empowering Web3 Creators with Aspen's Standard Mints: A No-Code Revolution

###

Aspen is dedicated to empowering creators with the tools and flexibility they need to thrive in the web3 ecosystem. With our Standard and [Marketing Mints](/blog/what-s-a-marketing-drop), we're providing creators with more avenues to generate revenue. This article will delve into the power and potential of Standard Mints. If you're seeking innovative distribution strategies to engage your community, Aspen's marketing toolkit caters to a broad spectrum of creative visions.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

The web3 universe has evolved significantly beyond the initial 10k PFP trading hype. Traditional creators like [Steinza](/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t) have tapped into the potential of generating revenue in areas where Web2 couldn't penetrate. Aspen is now elevating the game with our Creator-centric platform, including Standard Drops.

With no-code tools, unmatched versatility, and state-of-the-art features, Aspen simplifies the process for artists and creators to leverage the power of web3.

### Dive into the Future of Web3 with Aspen Custom Smart Contracts: Mint in Minutes

Aspen's robust no-code tools allow you to craft a custom smart contract in mere minutes. With our top-tier tooling, your mint can be as simple or advanced as you desire. This means you can concentrate on the creative aspect of your work, free from technical complexities, without surrendering ownership of your smart contract to a marketplace.

### **Multimedia Capabilities: Mint Beyond Images**

Aspen's multimedia capabilities broaden the creative possibilities for creators by allowing them to mint not just images, but also music, video, and other multimedia items as NFTs. This opens up new avenues for artists to express themselves, engage with their audience, and generate revenue through various forms of digital art. From musicians to filmmakers, graphic designers to animators — Aspen's multimedia support empowers creators to bring their visions to life in the ever-expanding world of web3.

### Multi-Chain Minting for Optimal Flexibility

One of the most significant challenges creators face when planning a mint is the limitations of a single blockchain. Aspen's minting toolkit overcomes this hurdle by offering multi-chain minting, enabling you to tap into different blockchains, ensuring that you have the flexibility you need to maximize your digital art's exposure and revenue generation.

Currently, Aspen supports projects across Ethereum, Polygon, Palm, and Canto.

### **First-to-Market IP Solution: NFTs with On-Chain Terms and Conditions**

With over a decade of experience at the intersection of blockchain and legal technology, our team recognizes the importance of intellectual property protection for creators. That's why we've developed a first-to-market IP solution that enables creators to attach customizable, on-chain terms and conditions to their NFTs.

This innovative feature allows artists to define the rights and usage guidelines for their work, ensuring their creations are protected and used according to their wishes. With Aspen's on-chain terms and conditions, creators can maintain control over their intellectual property while fostering a healthy ecosystem for digital art and content.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **Phased Distribution with Allowlists**

Aspen's allowlist tools are designed to integrate seamlessly into your go-to-market campaigns and community-building initiatives. This powerful feature enables you to reward early adopters, cultivate loyalty among your audience, and create a sense of exclusivity that boosts demand for your creations.

By implementing phased distribution and offering exclusive access to your NFTs for select groups, you can build anticipation, generate buzz, and establish a strong foundation for your web3 community. With Aspen's allowlists, you have the tools you need to strategically launch your digital art and maximize its impact in the ever-evolving web3 landscape.

### **Automated Scheduling: Streamline Your Drops**

Managing the release of your digital art can be complex and time-consuming. With Aspen's automated scheduling feature, you can set up your releases in advance and let our platform handle the rest.

Whether you have multiple drops lined up or you want to keep your fans engaged with regular releases, automated scheduling ensures that your creations hit the market at the perfect time. If you can schedule a Slack message or an email, why not your NFTs?

### **Primary and Royalty Revenue Splitting Across Multiple Wallets**

Web3 projects are often a collaborative effort, which is why we've implemented primary and royalty revenue splitting across any number of wallets. Using Aspen’s Creator Platform, you can fairly and transparently split or share revenue, whether it's with a co-creator, a platform, or a charity. Say goodbye to complicated revenue-sharing agreements and enjoy seamless, hassle-free transactions with just a few clicks.

### **Embrace the Future of Web3 with Aspen**

Starting with Standard Drops, Aspen is revolutionizing the way creators build brands and businesses in web3. Our no-code tools, multimedia capabilities, multi-chain minting, on-chain terms and conditions, phased distribution, automated scheduling, and revenue splitting features make it easy for artists and creators of all kinds to generate revenue and engage their audience in the rapidly growing creator economy.

Plan your next drop with <a target="_blank" href="https://app.aspenft.io/">Aspen</a> now and unlock your full earning potential!

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Empowering Web3 Creators with Aspen's Standard Mints: A No-Code Revolution</h2>
<h3></h3>
<p>Aspen is dedicated to empowering creators with the tools and flexibility they need to thrive in the web3 ecosystem. With our Standard and <a href="/blog/what-s-a-marketing-drop">Marketing Mints</a>, we're providing creators with more avenues to generate revenue. This article will delve into the power and potential of Standard Mints. If you're seeking innovative distribution strategies to engage your community, Aspen's marketing toolkit caters to a broad spectrum of creative visions.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>The web3 universe has evolved significantly beyond the initial 10k PFP trading hype. Traditional creators like <a href="/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza</a> have tapped into the potential of generating revenue in areas where Web2 couldn't penetrate. Aspen is now elevating the game with our Creator-centric platform, including Standard Drops.</p>
<p>With no-code tools, unmatched versatility, and state-of-the-art features, Aspen simplifies the process for artists and creators to leverage the power of web3.</p>
<h3>Dive into the Future of Web3 with Aspen Custom Smart Contracts: Mint in Minutes</h3>
<p>Aspen's robust no-code tools allow you to craft a custom smart contract in mere minutes. With our top-tier tooling, your mint can be as simple or advanced as you desire. This means you can concentrate on the creative aspect of your work, free from technical complexities, without surrendering ownership of your smart contract to a marketplace.</p>
<h3><strong>Multimedia Capabilities: Mint Beyond Images</strong></h3>
<p>Aspen's multimedia capabilities broaden the creative possibilities for creators by allowing them to mint not just images, but also music, video, and other multimedia items as NFTs. This opens up new avenues for artists to express themselves, engage with their audience, and generate revenue through various forms of digital art. From musicians to filmmakers, graphic designers to animators — Aspen's multimedia support empowers creators to bring their visions to life in the ever-expanding world of web3.</p>
<h3>Multi-Chain Minting for Optimal Flexibility</h3>
<p>One of the most significant challenges creators face when planning a mint is the limitations of a single blockchain. Aspen's minting toolkit overcomes this hurdle by offering multi-chain minting, enabling you to tap into different blockchains, ensuring that you have the flexibility you need to maximize your digital art's exposure and revenue generation.</p>
<p>Currently, Aspen supports projects across Ethereum, Polygon, Palm, and Canto.</p>
<h3><strong>First-to-Market IP Solution: NFTs with On-Chain Terms and Conditions</strong></h3>
<p>With over a decade of experience at the intersection of blockchain and legal technology, our team recognizes the importance of intellectual property protection for creators. That's why we've developed a first-to-market IP solution that enables creators to attach customizable, on-chain terms and conditions to their NFTs.</p>
<p>This innovative feature allows artists to define the rights and usage guidelines for their work, ensuring their creations are protected and used according to their wishes. With Aspen's on-chain terms and conditions, creators can maintain control over their intellectual property while fostering a healthy ecosystem for digital art and content.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Phased Distribution with Allowlists</strong></h3>
<p>Aspen's allowlist tools are designed to integrate seamlessly into your go-to-market campaigns and community-building initiatives. This powerful feature enables you to reward early adopters, cultivate loyalty among your audience, and create a sense of exclusivity that boosts demand for your creations.</p>
<p>By implementing phased distribution and offering exclusive access to your NFTs for select groups, you can build anticipation, generate buzz, and establish a strong foundation for your web3 community. With Aspen's allowlists, you have the tools you need to strategically launch your digital art and maximize its impact in the ever-evolving web3 landscape.</p>
<h3><strong>Automated Scheduling: Streamline Your Drops</strong></h3>
<p>Managing the release of your digital art can be complex and time-consuming. With Aspen's automated scheduling feature, you can set up your releases in advance and let our platform handle the rest.</p>
<p>Whether you have multiple drops lined up or you want to keep your fans engaged with regular releases, automated scheduling ensures that your creations hit the market at the perfect time. If you can schedule a Slack message or an email, why not your NFTs?</p>
<h3><strong>Primary and Royalty Revenue Splitting Across Multiple Wallets</strong></h3>
<p>Web3 projects are often a collaborative effort, which is why we've implemented primary and royalty revenue splitting across any number of wallets. Using Aspen’s Creator Platform, you can fairly and transparently split or share revenue, whether it's with a co-creator, a platform, or a charity. Say goodbye to complicated revenue-sharing agreements and enjoy seamless, hassle-free transactions with just a few clicks.</p>
<h3><strong>Embrace the Future of Web3 with Aspen</strong></h3>
<p>Starting with Standard Drops, Aspen is revolutionizing the way creators build brands and businesses in web3. Our no-code tools, multimedia capabilities, multi-chain minting, on-chain terms and conditions, phased distribution, automated scheduling, and revenue splitting features make it easy for artists and creators of all kinds to generate revenue and engage their audience in the rapidly growing creator economy.</p>
<p>Plan your next drop with <a target="_blank" href="https://app.aspenft.io/">Aspen</a> now and unlock your full earning potential!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Amplify Your Web3 Success with Aspen's Innovative Tools

Empowering Web3 Creators with Aspen's Standard Mints: A No-Code Revolution

## Mastering Your Web3 Mint: A Comprehensive Guide for Creators

Congratulations! You've made the exciting decision to launch your NFT collection. But what's next?

Launching a web3 digital collectible or NFT project is a potent tool for creators seeking to raise funds, foster communities, and establish markets for their work. By minting your tokens on a platform tailored for creators, you can harness the power of blockchain technology and open up new opportunities for yourself, your brand, or your business.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

### Navigating Web3 Jargon:<br>Simplifying the Complex

A web3 mint and an e-commerce product launch share many similarities. Both involve meticulous planning, execution, and engagement with a target audience to sell a product. When a brand or entrepreneur launches a new product, they strategize the launch with design, marketing, communications, and product teams to identify the best opportunities to engage with potential customers and generate interest and excitement. The goal (and the process!) is not much different for web3 creators launching a new NFT collection.

While navigating buzzwords like 'transaction hash' and 'metadata' can feel daunting if you're new to web3, visualizing your mint as if you're launching a new product can help keep you on track and focused on maximizing your results. If you're a veteran, our only advice here is to not get distracted by the latest trends on crypto Twitter and stay focused on hitting your targets.

### Steps to a Successful Web3 Mint

In this guide, we'll provide you with the key steps and insights you need to plan and execute a successful web3 mint.

We'll cover topics such as identifying your goals and objectives, choosing the right platform, planning your minting strategy, engaging with the community, and preparing for potential challenges.

By following the steps outlined in this guide, you can execute a successful web3 mint that helps you achieve your project's goals and objectives.

So, let's start there:

### **Identify your goals and objectives**

Before you begin to plan a new project, it's crucial to know what you want to achieve. Are you looking to raise funds to scale your business? Do you want to build a community around a specific cause? Or perhaps you want to increase community engagement by incentivizing active participation?

Identifying your goals and objectives will help you focus your efforts to execute a successful mint. If you don't have a clear objective yet, spend some time reviewing our list of the 10 most popular goals of NFT projects below:

1. Generate brand or project awareness by offering NFTs with high-value utility to garner interest.
2. Mobilize a web2 cause-based community into web3.
3. Provide unique, collectible, or 1 of 1 items to your fans or supporters.
4. Offer rewards and/or incentives to your community for engagement.
5. Enable fans to access exclusive content or experiences.
6. Provide a way for supporters to show their support and affiliation with your brand.
7. Create a way for collectors to contribute to the development of the project.
8. Enable your community to own a piece of their favorite project.
9. Provide an innovative way for customers to connect their digital and physical brand experiences.
10. Monetize branded content by providing access tokens via NFTs.

Note, a number of these goals work with pre-existing communities.

### **Choose the right project type**

Now that you have a clearly defined goal, it's time to determine what kind of NFTs you want to create. This will largely be determined by your medium if you're an artist.

Brands and non-art based projects should choose an NFT type that can help them achieve the goals of their project without overcomplicating the process or experience for their target audience.

Here are a few examples of different NFT types and the projects and communities with which they are most compatible:

* **Collectibles**<br>Digital collectibles are unique digital assets that can be collected and traded, similar to physical collectibles such as trading cards or stamps. These are great for projects involving gamification or social networking elements, intending to utilize Swap programs, or who want to encourage community members to interact with each other.

* **Digital Art**<br>Illustrators, animators, videographers, this one's for you. Physical artists have also experimented with creating digital representations of their sketch, painting, and sculpture work and attaching them to NFTs. Digital Art NFTs are a great choice for artists looking to scale awareness for their work, connect directly with fans, and as a revenue stream to support their creative processes — all while protecting their personal IP made possible by <a target="_blank" href="https://aspenft.io/minting">Aspen’s legal plug-in</a>.

* **Generative Art**<br>Do you work at the intersection of art and AI? Generative Art NFTs can be generated by using algorithms, machine learning models, or other computational processes to automatically generate art. This can be done by writing code that creates images, audio, or other forms of digital media based on certain inputs or rules. Generative art is a powerful option for web3 artists looking to explore new creative possibilities and create unique, one-of-a-kind works of art. If you are an artist interested in finding out more about generative art, learn more [here.](/blog/how-to-create-generative-art-using-ai)

* **Gaming Items**<br>If you don’t already have a game or gaming elements within your project or brand portfolio — we don’t recommend creating a game just to use gaming NFTs. That being said, if your project is gaming-centric, NFTs can be a great way to generate additional revenue while providing elevated gameplay opportunities for users.

* **Digital Ticket Stubs and Moments**<br>Musicians, comedians, and other live performance artists aren’t the only groups who can use NFTs as passes. Sports teams, theater groups, non-profits, or other event-centric organizations can use NFTs to represent virtual tickets to live or recorded events or offer limited edition NFTs that unlock access to special experiences, such as backstage access, meet-and-greets, or even drink tickets for a bar event. Recently, [Steinza](/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t) used Aspen to grant his concert-goers an NFT that contained a digital version of his Nashville performance and granted them a spot on his allowlist for the concert memories mint.

### **Choose the right platform**

Now that you have a clear project goal and format decided, it's time to begin researching minting and marketplace platforms that can best support your team and project as you work to meet your targets.

There are a few key factors that any web3 Creator should consider when choosing which non-fungible token (NFT) platform to launch their project on.

These include:

### **Compatibility with the creator's desired blockchain**

It's important to ensure that the NFT platform you select is compatible with the blockchain that you intend to use for your project. Some NFT platforms may only support certain blockchains, such as Ethereum, while others may support multiple blockchains. Aspen currently supports Ethereum, Polygon, Canton, and Palm.

### **Fees and Costs**

It's important to understand the fees and costs associated with using different NFT platforms, as these can vary significantly. This includes transaction fees, listing fees, and other building or transacting costs that your project may incur based on collection size and minting phases. It's also worth considering whether the platform offers any discounts or incentives for Creators.

### **Ease of Use**

Before deciding, contact your top three choices for a demo to understand the level of technical expertise needed to use each platform. Ask questions about the process of creating and selling NFTs as well as the options you have to customize and brand your project’s collection page. A platform that is easy to use and navigate will likely be more attractive to both Creators and Collectors.

### **Creator Rights and Royalties**

As many marketplaces move to zero or optional royalties, make sure you select a platform that supports Creator royalties and has policies in place that protect your ability to generate revenue from secondary sales. If you’re wondering, <a target="_blank" href="/royalties">royalties will always be protected on Aspen </a>— we’re where web3 Creators make money, because we know providing utility isn’t free.

Most NFT platforms will have information about their royalty policies available on their websites, often in their terms of service or FAQ sections; research the platform's website to find an updated copy of their policies.<br><br>After reviewing a platform’s Royalties Policy and any related social media posts or customer support articles, be sure to check online forums and communities and reach out to other creators directly to learn more about others’ experiences in navigating royalty payments and protections across different platforms.

### **Contractual Obligations and Collection Terms and Conditions**

Web3 collectibles are at a crucial intersection as they grow beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the technology powering next-generation digital asset ownership. To date, many Creators, musicians, brands and content houses have been limited in their ability to pursue commercial NFT opportunities due to a glaring roadblock: most NFT smart contracts are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty.<br><br>Aspen’s integrated, customizable and on-chain terms and conditions alleviate IP pain points for the ecosystem, unlocking unprecedented utility opportunities for the owners of legally protected IP. If you are interested in creating an NFT collection that involves protected IP, read about how [National Lampoon brought their famed IP into web3 with Aspen](/blog/national-lampoon-selects-aspen-to-power-nft-strategy).

### **Community and Support**

Consider the size and activity of the platform's community and transaction volume as well as the level of support available to new creator partners. A platform with a large and active community can help to drive awareness and sales of your collection, while reliable customer success is valuable if you are new to the process or are working with a distributed team who may have questions throughout the creation and minting processes.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>

### **Marketability and visibility**

Lastly, consider the overall marketability and visibility of the platform — including the reach of the platform's marketing efforts and the platform's reputation within the web3 community. A platform with a strong market presence and reputation can help to drive sales and interest in your project while ensuring your audience does not encounter unnecessary difficulty during the mint.

There are many different platforms that you can use to create a web3 mint, each with its own strengths and weaknesses. It's important to choose a platform that is well-suited to your project and your individual or teams’ working style — so take the time to research and compare the different options before making a decision.

### **Plan your minting strategy**

You’re getting close! Now that you have decided on a platform, it's time to plan your minting strategy. This involves deciding on the total number of tokens you want to mint, the price of each token, the token utility, and the timeline for the mint.<br><br>To maximize your results, use your project goals and NFT types from Steps 1 and 2 to help inform your collection size, utility and pricing. While it can be tempting to launch a large collection or attach a high price tag to generate more revenue — it's important to strike the right balance between providing enough tokens to meet actual demand while also ensuring that each token has definitive value to its eventual holder. Before finalizing pricing, ensure your collection is priced reasonably for your target audience based on age, income and geographic location demographics.

### **Engage with the community**

A successful web3 mint is not just about nailing the technical and strategic aspects of minting — you also need to find a community for your project!<br><br>Setting up a Discord, Twitter, Instagram and Facebook presence or trying to convert web2 fans into web3 customers can be overwhelming — even for large brands and projects supported by marketing agencies let alone for solopreneurs and small teams. Start by defining what community means to your project and how that community can benefit from purchasing an NFT in your collection.<br><br>Once those ideas have crystallized, identify where your target audience lives and plays on and offline and brainstorm opportunities to meet them in the spaces they already frequent. Not every project needs to have a presence on every social media platform — in fact, we don’t recommend they do! Growing an audience across multiple platforms requires a huge time investment which may not be feasible for every project or Creator. Commit to being visible and active only on the platforms and forums that your community uses often and values most.

### **Be prepared for challenges**

As with any project, there may be challenges and obstacles along the way. Some common challenges include lack of awareness and visibility, competition, technical challenges, and setting the right price point. Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community.

### **Lack of awareness and visibility**

It can be difficult to get the word out about a new NFT collection, especially if the creator is just starting out. This can make it challenging to attract buyers and drive sales. If you find yourself struggling to reach your audience, re-evaluate your community strategy and connect with other web3 creators to solicit feedback and insights about your project.

### **Competition**

There is a lot of competition in the NFT market, which can make it difficult for new collections to stand out and attract attention, especially if they are relying on organic discovery rather than paid advertising to drive awareness. Ensure that your collection’s utility is directly beneficial to your desired buyers to help cut through the noise.

### **Technical challenges**

There can be a multitude of technical challenges involved in creating and selling NFTs and navigating a new sales platform. Choose a platform partner with a reputable customer success team and a <a target="_blank" href="https://help.aspenft.io/en/">robust resources library</a> to avoid launch delays and to maximize customer experience for your buyers.

### **Setting the right price point**

Pricing strategy can be difficult! If you’re almost to the finish line but have been waiting to launch because you’re stuck crunching numbers, we can help!

Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community. By staying focused, persistent, and open to new ideas, you can overcome any challenges and create a successful web3 mint.

### **Ready, Set, Mint**

Congratulations on taking the first step towards creating a successful web3 mint! This exciting journey requires careful planning and execution in order to reach your goals and make your mark in web3.

By identifying your objectives, choosing the right project type and platform, crafting a minting strategy, engaging with the community, and being prepared for challenges, you can set yourself up to meet your organizational and financial targets. Whether you're looking to raise funds, build a community, or monetize your brand — launching a web3 digital asset collection offers endless and empowering possibilities for creators.

Follow the steps outlined in this guide and let your creativity shine as you launch a web3 mint that truly stands out. Welcome to your web3 future!

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2>Mastering Your Web3 Mint: A Comprehensive Guide for Creators</h2>
<p>Congratulations! You've made the exciting decision to launch your NFT collection. But what's next?</p>
<p>Launching a web3 digital collectible or NFT project is a potent tool for creators seeking to raise funds, foster communities, and establish markets for their work. By minting your tokens on a platform tailored for creators, you can harness the power of blockchain technology and open up new opportunities for yourself, your brand, or your business.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<h3>Navigating Web3 Jargon:<br>Simplifying the Complex</h3>
<p>A web3 mint and an e-commerce product launch share many similarities. Both involve meticulous planning, execution, and engagement with a target audience to sell a product. When a brand or entrepreneur launches a new product, they strategize the launch with design, marketing, communications, and product teams to identify the best opportunities to engage with potential customers and generate interest and excitement. The goal (and the process!) is not much different for web3 creators launching a new NFT collection.</p>
<p>While navigating buzzwords like 'transaction hash' and 'metadata' can feel daunting if you're new to web3, visualizing your mint as if you're launching a new product can help keep you on track and focused on maximizing your results. If you're a veteran, our only advice here is to not get distracted by the latest trends on crypto Twitter and stay focused on hitting your targets.</p>
<h3>Steps to a Successful Web3 Mint</h3>
<p>In this guide, we'll provide you with the key steps and insights you need to plan and execute a successful web3 mint.</p>
<p>We'll cover topics such as identifying your goals and objectives, choosing the right platform, planning your minting strategy, engaging with the community, and preparing for potential challenges.</p>
<p>By following the steps outlined in this guide, you can execute a successful web3 mint that helps you achieve your project's goals and objectives.</p>
<p>So, let's start there:</p>
<h3><strong>Identify your goals and objectives</strong></h3>
<p>Before you begin to plan a new project, it's crucial to know what you want to achieve. Are you looking to raise funds to scale your business? Do you want to build a community around a specific cause? Or perhaps you want to increase community engagement by incentivizing active participation?</p>
<p>Identifying your goals and objectives will help you focus your efforts to execute a successful mint. If you don't have a clear objective yet, spend some time reviewing our list of the 10 most popular goals of NFT projects below:</p>
<ol>
<li>Generate brand or project awareness by offering NFTs with high-value utility to garner interest.</li>
<li>Mobilize a web2 cause-based community into web3.</li>
<li>Provide unique, collectible, or 1 of 1 items to your fans or supporters.</li>
<li>Offer rewards and/or incentives to your community for engagement.</li>
<li>Enable fans to access exclusive content or experiences.</li>
<li>Provide a way for supporters to show their support and affiliation with your brand.</li>
<li>Create a way for collectors to contribute to the development of the project.</li>
<li>Enable your community to own a piece of their favorite project.</li>
<li>Provide an innovative way for customers to connect their digital and physical brand experiences.</li>
<li>Monetize branded content by providing access tokens via NFTs.</li>
</ol>
<p>Note, a number of these goals work with pre-existing communities.</p>
<h3><strong>Choose the right project type</strong></h3>
<p>Now that you have a clearly defined goal, it's time to determine what kind of NFTs you want to create. This will largely be determined by your medium if you're an artist.</p>
<p>Brands and non-art based projects should choose an NFT type that can help them achieve the goals of their project without overcomplicating the process or experience for their target audience.</p>
<p>Here are a few examples of different NFT types and the projects and communities with which they are most compatible:</p>
<ul>
<li>
<p><strong>Collectibles</strong><br>Digital collectibles are unique digital assets that can be collected and traded, similar to physical collectibles such as trading cards or stamps. These are great for projects involving gamification or social networking elements, intending to utilize Swap programs, or who want to encourage community members to interact with each other.</p>
</li>
<li>
<p><strong>Digital Art</strong><br>Illustrators, animators, videographers, this one's for you. Physical artists have also experimented with creating digital representations of their sketch, painting, and sculpture work and attaching them to NFTs. Digital Art NFTs are a great choice for artists looking to scale awareness for their work, connect directly with fans, and as a revenue stream to support their creative processes — all while protecting their personal IP made possible by <a target="_blank" href="https://aspenft.io/minting">Aspen’s legal plug-in</a>.</p>
</li>
<li>
<p><strong>Generative Art</strong><br>Do you work at the intersection of art and AI? Generative Art NFTs can be generated by using algorithms, machine learning models, or other computational processes to automatically generate art. This can be done by writing code that creates images, audio, or other forms of digital media based on certain inputs or rules. Generative art is a powerful option for web3 artists looking to explore new creative possibilities and create unique, one-of-a-kind works of art. If you are an artist interested in finding out more about generative art, learn more <a href="/blog/how-to-create-generative-art-using-ai">here.</a></p>
</li>
<li>
<p><strong>Gaming Items</strong><br>If you don’t already have a game or gaming elements within your project or brand portfolio — we don’t recommend creating a game just to use gaming NFTs. That being said, if your project is gaming-centric, NFTs can be a great way to generate additional revenue while providing elevated gameplay opportunities for users.</p>
</li>
<li>
<p><strong>Digital Ticket Stubs and Moments</strong><br>Musicians, comedians, and other live performance artists aren’t the only groups who can use NFTs as passes. Sports teams, theater groups, non-profits, or other event-centric organizations can use NFTs to represent virtual tickets to live or recorded events or offer limited edition NFTs that unlock access to special experiences, such as backstage access, meet-and-greets, or even drink tickets for a bar event. Recently, <a href="/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t">Steinza</a> used Aspen to grant his concert-goers an NFT that contained a digital version of his Nashville performance and granted them a spot on his allowlist for the concert memories mint.</p>
</li>
</ul>
<h3><strong>Choose the right platform</strong></h3>
<p>Now that you have a clear project goal and format decided, it's time to begin researching minting and marketplace platforms that can best support your team and project as you work to meet your targets.</p>
<p>There are a few key factors that any web3 Creator should consider when choosing which non-fungible token (NFT) platform to launch their project on.</p>
<p>These include:</p>
<h3><strong>Compatibility with the creator's desired blockchain</strong></h3>
<p>It's important to ensure that the NFT platform you select is compatible with the blockchain that you intend to use for your project. Some NFT platforms may only support certain blockchains, such as Ethereum, while others may support multiple blockchains. Aspen currently supports Ethereum, Polygon, Canton, and Palm.</p>
<h3><strong>Fees and Costs</strong></h3>
<p>It's important to understand the fees and costs associated with using different NFT platforms, as these can vary significantly. This includes transaction fees, listing fees, and other building or transacting costs that your project may incur based on collection size and minting phases. It's also worth considering whether the platform offers any discounts or incentives for Creators.</p>
<h3><strong>Ease of Use</strong></h3>
<p>Before deciding, contact your top three choices for a demo to understand the level of technical expertise needed to use each platform. Ask questions about the process of creating and selling NFTs as well as the options you have to customize and brand your project’s collection page. A platform that is easy to use and navigate will likely be more attractive to both Creators and Collectors.</p>
<h3><strong>Creator Rights and Royalties</strong></h3>
<p>As many marketplaces move to zero or optional royalties, make sure you select a platform that supports Creator royalties and has policies in place that protect your ability to generate revenue from secondary sales. If you’re wondering, <a target="_blank" href="/royalties">royalties will always be protected on Aspen </a>— we’re where web3 Creators make money, because we know providing utility isn’t free.</p>
<p>Most NFT platforms will have information about their royalty policies available on their websites, often in their terms of service or FAQ sections; research the platform's website to find an updated copy of their policies.<br><br>After reviewing a platform’s Royalties Policy and any related social media posts or customer support articles, be sure to check online forums and communities and reach out to other creators directly to learn more about others’ experiences in navigating royalty payments and protections across different platforms.</p>
<h3><strong>Contractual Obligations and Collection Terms and Conditions</strong></h3>
<p>Web3 collectibles are at a crucial intersection as they grow beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the technology powering next-generation digital asset ownership. To date, many Creators, musicians, brands and content houses have been limited in their ability to pursue commercial NFT opportunities due to a glaring roadblock: most NFT smart contracts are incapable of synthesizing real world documents and contracts with blockchain backed tokens in a way that provides all parties legal certainty.<br><br>Aspen’s integrated, customizable and on-chain terms and conditions alleviate IP pain points for the ecosystem, unlocking unprecedented utility opportunities for the owners of legally protected IP. If you are interested in creating an NFT collection that involves protected IP, read about how <a href="/blog/national-lampoon-selects-aspen-to-power-nft-strategy">National Lampoon brought their famed IP into web3 with Aspen</a>.</p>
<h3><strong>Community and Support</strong></h3>
<p>Consider the size and activity of the platform's community and transaction volume as well as the level of support available to new creator partners. A platform with a large and active community can help to drive awareness and sales of your collection, while reliable customer success is valuable if you are new to the process or are working with a distributed team who may have questions throughout the creation and minting processes.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>
<h3><strong>Marketability and visibility</strong></h3>
<p>Lastly, consider the overall marketability and visibility of the platform — including the reach of the platform's marketing efforts and the platform's reputation within the web3 community. A platform with a strong market presence and reputation can help to drive sales and interest in your project while ensuring your audience does not encounter unnecessary difficulty during the mint.</p>
<p>There are many different platforms that you can use to create a web3 mint, each with its own strengths and weaknesses. It's important to choose a platform that is well-suited to your project and your individual or teams’ working style — so take the time to research and compare the different options before making a decision.</p>
<h3><strong>Plan your minting strategy</strong></h3>
<p>You’re getting close! Now that you have decided on a platform, it's time to plan your minting strategy. This involves deciding on the total number of tokens you want to mint, the price of each token, the token utility, and the timeline for the mint.<br><br>To maximize your results, use your project goals and NFT types from Steps 1 and 2 to help inform your collection size, utility and pricing. While it can be tempting to launch a large collection or attach a high price tag to generate more revenue — it's important to strike the right balance between providing enough tokens to meet actual demand while also ensuring that each token has definitive value to its eventual holder. Before finalizing pricing, ensure your collection is priced reasonably for your target audience based on age, income and geographic location demographics.</p>
<h3><strong>Engage with the community</strong></h3>
<p>A successful web3 mint is not just about nailing the technical and strategic aspects of minting — you also need to find a community for your project!<br><br>Setting up a Discord, Twitter, Instagram and Facebook presence or trying to convert web2 fans into web3 customers can be overwhelming — even for large brands and projects supported by marketing agencies let alone for solopreneurs and small teams. Start by defining what community means to your project and how that community can benefit from purchasing an NFT in your collection.<br><br>Once those ideas have crystallized, identify where your target audience lives and plays on and offline and brainstorm opportunities to meet them in the spaces they already frequent. Not every project needs to have a presence on every social media platform — in fact, we don’t recommend they do! Growing an audience across multiple platforms requires a huge time investment which may not be feasible for every project or Creator. Commit to being visible and active only on the platforms and forums that your community uses often and values most.</p>
<h3><strong>Be prepared for challenges</strong></h3>
<p>As with any project, there may be challenges and obstacles along the way. Some common challenges include lack of awareness and visibility, competition, technical challenges, and setting the right price point. Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community.</p>
<h3><strong>Lack of awareness and visibility</strong></h3>
<p>It can be difficult to get the word out about a new NFT collection, especially if the creator is just starting out. This can make it challenging to attract buyers and drive sales. If you find yourself struggling to reach your audience, re-evaluate your community strategy and connect with other web3 creators to solicit feedback and insights about your project.</p>
<h3><strong>Competition</strong></h3>
<p>There is a lot of competition in the NFT market, which can make it difficult for new collections to stand out and attract attention, especially if they are relying on organic discovery rather than paid advertising to drive awareness. Ensure that your collection’s utility is directly beneficial to your desired buyers to help cut through the noise.</p>
<h3><strong>Technical challenges</strong></h3>
<p>There can be a multitude of technical challenges involved in creating and selling NFTs and navigating a new sales platform. Choose a platform partner with a reputable customer success team and a <a target="_blank" href="https://help.aspenft.io/en/">robust resources library</a> to avoid launch delays and to maximize customer experience for your buyers.</p>
<h3><strong>Setting the right price point</strong></h3>
<p>Pricing strategy can be difficult! If you’re almost to the finish line but have been waiting to launch because you’re stuck crunching numbers, we can help!</p>
<p>Be prepared to adapt and overcome these challenges, and be willing to seek out help and advice from others in the web3 community. By staying focused, persistent, and open to new ideas, you can overcome any challenges and create a successful web3 mint.</p>
<h3><strong>Ready, Set, Mint</strong></h3>
<p>Congratulations on taking the first step towards creating a successful web3 mint! This exciting journey requires careful planning and execution in order to reach your goals and make your mark in web3.</p>
<p>By identifying your objectives, choosing the right project type and platform, crafting a minting strategy, engaging with the community, and being prepared for challenges, you can set yourself up to meet your organizational and financial targets. Whether you're looking to raise funds, build a community, or monetize your brand — launching a web3 digital asset collection offers endless and empowering possibilities for creators.</p>
<p>Follow the steps outlined in this guide and let your creativity shine as you launch a web3 mint that truly stands out. Welcome to your web3 future!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Your Step-by-Step Guide to a Successful Web3 Mint

Mastering Your Web3 Mint: A Comprehensive Guide for Creators

## **Do's and Don'ts guide to building utility in web3**

Have you ever thought about the reason you *didn’t* buy something?

Think about the last t-shirt you tried on. There’s always the obvious reasons not to purchase, like:

* It didn’t fit
* You didn’t like the color
* It was sold out before you were able to purchase it

However, even when we **do** like something, it doesn’t always translate into making a purchase.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/3_Deliver-Unparalleled-Utility1@3x.png" /></a>

After passing the initial qualifiers of ‘do I like this’ and ‘can I buy it’ the goods you purchase everyday also undergo an internal value test — whether you’re aware of it or not. Let’s revisit that t-shirt, this process sounds like:

* Does the price of this t-shirt align with the quality and craftsmanship of the garment?
* Does it bring value to my wardrobe and is it something my wardrobe is missing?

Guess what? The same process exists for NFTs.

In a [<u>January report</u>](https://dibbs.io/science-behind-nft-communities) from Dibbs NFT, 64 percent of NFTs have two or more utilities, making up 73 percent of all trading volumes. This data signifies that NFT collections with multiple utilities trade at **higher values** and <u>faster rates</u> than collections with only one utility — which make up just 28 percent of trading volume.

The numbers don’t lie. Today’s collectors are looking for collectibles with meaningful utility and Creators must deliver to keep pace with competition.

Our Director of Creators, Megan Cornelius, put together a definitive (and easily digestible!) list to guide Creators through the utility building process.

Watch now to learn how to focus on your target audience, deliver delight to your community and how to avoid purchase-pausing roadblocks during your next mint.

<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/802788320?h=fffbc7346e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Do and Don&amp;rsquo;ts Guide to Building Utility in Web3"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2><strong>Do's and Don'ts guide to building utility in web3</strong></h2>
<p>Have you ever thought about the reason you <em>didn’t</em> buy something?</p>
<p>Think about the last t-shirt you tried on. There’s always the obvious reasons not to purchase, like:</p>
<ul>
<li>It didn’t fit</li>
<li>You didn’t like the color</li>
<li>It was sold out before you were able to purchase it</li>
</ul>
<p>However, even when we <strong>do</strong> like something, it doesn’t always translate into making a purchase.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/3_Deliver-Unparalleled-Utility1@3x.png" /></a></p>
<p>After passing the initial qualifiers of ‘do I like this’ and ‘can I buy it’ the goods you purchase everyday also undergo an internal value test — whether you’re aware of it or not. Let’s revisit that t-shirt, this process sounds like:</p>
<ul>
<li>Does the price of this t-shirt align with the quality and craftsmanship of the garment?</li>
<li>Does it bring value to my wardrobe and is it something my wardrobe is missing?</li>
</ul>
<p>Guess what? The same process exists for NFTs.</p>
<p>In a <a href="https://dibbs.io/science-behind-nft-communities"><u>January report</u></a> from Dibbs NFT, 64 percent of NFTs have two or more utilities, making up 73 percent of all trading volumes. This data signifies that NFT collections with multiple utilities trade at <strong>higher values</strong> and <u>faster rates</u> than collections with only one utility — which make up just 28 percent of trading volume.</p>
<p>The numbers don’t lie. Today’s collectors are looking for collectibles with meaningful utility and Creators must deliver to keep pace with competition.</p>
<p>Our Director of Creators, Megan Cornelius, put together a definitive (and easily digestible!) list to guide Creators through the utility building process.</p>
<p>Watch now to learn how to focus on your target audience, deliver delight to your community and how to avoid purchase-pausing roadblocks during your next mint.</p>
<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/802788320?h=fffbc7346e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Do and Don&amp;rsquo;ts Guide to Building Utility in Web3"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

How to

Do's and Don'ts guide to building utility in web3

## **Turn collections into a web3 career**

In 2022, more than one-third of Americans report having a side hustle. In a recent [<u>survey from Zapier</u>](https://zapier.com/blog/side-hustle-report-2022/), 40% of Americans reported having a side hustle. That's 2 out of 5 people in the U.S. earning multiple streams of income.&nbsp;

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

And despite what bear-market media coverage says, web3 and NFT collections are still an incredibly viable income opportunity for Creators. In fact, when leveraged correctly — your collections can open the door and help you unlock affiliate or advisory dues.&nbsp;

To help you get started, we’ve assembled the five essential steps to turning your collections into a full-blown web3 career.&nbsp;

Our tutorial covers how to select platforms with Creator-focused features to help scale your presence, developing a strong brand identity and digital presence, developing and executing a results-driven marketing strategy, fostering an engaged community and diversifying your revenue streams for income risk management.<br><br>Watch now to beat the bear market blues and get moving on the road to revenue.&nbsp;

<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/801222494?h=6d2b112d67&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Turn collections into a web3 career"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2><strong>Turn collections into a web3 career</strong></h2>
<p>In 2022, more than one-third of Americans report having a side hustle. In a recent <a href="https://zapier.com/blog/side-hustle-report-2022/"><u>survey from Zapier</u></a>, 40% of Americans reported having a side hustle. That's 2 out of 5 people in the U.S. earning multiple streams of income. </p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<p>And despite what bear-market media coverage says, web3 and NFT collections are still an incredibly viable income opportunity for Creators. In fact, when leveraged correctly — your collections can open the door and help you unlock affiliate or advisory dues. </p>
<p>To help you get started, we’ve assembled the five essential steps to turning your collections into a full-blown web3 career. </p>
<p>Our tutorial covers how to select platforms with Creator-focused features to help scale your presence, developing a strong brand identity and digital presence, developing and executing a results-driven marketing strategy, fostering an engaged community and diversifying your revenue streams for income risk management.<br><br>Watch now to beat the bear market blues and get moving on the road to revenue. </p>
<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/801222494?h=6d2b112d67&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Turn collections into a web3 career"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

Turn collections into a web3 career

## **How to create generative art using AI**

Is it just us or is there a new AI tool popping up each week?

We’ve excitedly been monitoring the intersection of web3 and AI to keep our finger on the best emerging tools and resources for Creators.&nbsp;

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

Collections like [<u>Art Blocks</u>](https://www.artblocks.io/), [<u>Autoglyphs</u>](https://www.larvalabs.com/autoglyphs) or [<u>Lost Poets</u>](https://lostpoets.xyz/) are a part of the Generative Art NFT market which generated 2.57 billion dollars in 2021 — a serious increase from the $20 million it landed in 2020. Crypto winter or not, that type of upward trajectory is attractive to Creators and collectors alike, and may have you wondering how you can harness the power of AI to create your own generative collection.&nbsp;

We can help.

While AI is an incredibly capable and powerful tool, the best results are achieved by selecting the platform most capable to deliver your achieved results, understanding how language models operate and learning how to provide highly specific, actionable prompts to optimize outputs.&nbsp;

We sat down with AI-enthusiast and Aspen software engineer, Devon, and created an end-to-end guide for Creators interested in leveraging AI for next-generation artwork.

Watch now!&nbsp;

<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzo1JSAwIDAgMDsiPjxpZnJhbWUgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vNzk5ODQ0NTU1P2g9MjFiZWJkYTJkYSZhbXA7YmFkZ2U9MCZhbXA7YXV0b3BhdXNlPTAmYW1wO3BsYXllcl9pZD0wJmFtcDthcHBfaWQ9NTg0NzkiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuIHN0eWxlPSJ3aWR0aDoxMDAlOyBoZWlnaHQ6MTAwJTsiIHRpdGxlPSJNTSAyLjEubXA0Ij48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:5% 0 0 0;"><iframe src="https://player.vimeo.com/video/799844555?h=21bebda2da&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="MM 2.1.mp4"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2><strong>How to create generative art using AI</strong></h2>
<p>Is it just us or is there a new AI tool popping up each week?</p>
<p>We’ve excitedly been monitoring the intersection of web3 and AI to keep our finger on the best emerging tools and resources for Creators. </p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<p>Collections like <a href="https://www.artblocks.io/"><u>Art Blocks</u></a>, <a href="https://www.larvalabs.com/autoglyphs"><u>Autoglyphs</u></a> or <a href="https://lostpoets.xyz/"><u>Lost Poets</u></a> are a part of the Generative Art NFT market which generated 2.57 billion dollars in 2021 — a serious increase from the $20 million it landed in 2020. Crypto winter or not, that type of upward trajectory is attractive to Creators and collectors alike, and may have you wondering how you can harness the power of AI to create your own generative collection. </p>
<p>We can help.</p>
<p>While AI is an incredibly capable and powerful tool, the best results are achieved by selecting the platform most capable to deliver your achieved results, understanding how language models operate and learning how to provide highly specific, actionable prompts to optimize outputs. </p>
<p>We sat down with AI-enthusiast and Aspen software engineer, Devon, and created an end-to-end guide for Creators interested in leveraging AI for next-generation artwork.</p>
<p>Watch now! </p>
<div class="cms-embed" data-cms-embed="PGRpdiBzdHlsZT0icGFkZGluZzo1JSAwIDAgMDsiPjxpZnJhbWUgc3JjPSJodHRwczovL3BsYXllci52aW1lby5jb20vdmlkZW8vNzk5ODQ0NTU1P2g9MjFiZWJkYTJkYSZhbXA7YmFkZ2U9MCZhbXA7YXV0b3BhdXNlPTAmYW1wO3BsYXllcl9pZD0wJmFtcDthcHBfaWQ9NTg0NzkiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuIHN0eWxlPSJ3aWR0aDoxMDAlOyBoZWlnaHQ6MTAwJTsiIHRpdGxlPSJNTSAyLjEubXA0Ij48L2lmcmFtZT48L2Rpdj48c2NyaXB0IHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL2FwaS9wbGF5ZXIuanMiPjwvc2NyaXB0Pg=="><div style="padding:5% 0 0 0;"><iframe src="https://player.vimeo.com/video/799844555?h=21bebda2da&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="MM 2.1.mp4"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

How to create generative art using AI

## **How Creators like Steinza turned to web3 to generate revenue in places web2 can’t**

If you’re guilty of listening to the same songs over and over again (no shame!) you probably missed the news that 23-year-old singer/songwriter Zachary Stein — who has recently found his way onto Spotify’s <a rel="noopener ugc nofollow" target="_blank" href="https://open.spotify.com/playlist/37i9dQZF1DXdS3lvGe1GrT?si=0567f8ccd7ba4de3">Fresh Finds</a> playlist — will be performing his first headline show this weekend at Nashville’s beloved East Room.

<img width="720" height="414" src="/images/blog/blog2/Steinza.png" />

Previously an opener for remix-rich Hallucinogenics artist, Matt Maeson, Stein (better known by stage name Steinza) has spent the last year living the aspiring musician’s dream: touring the country and meeting the fans that have propelled him to nearly a quarter of a million monthly listeners. Pretty good for someone who describes themselves as “just 23 trying to get to 24.”

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Claim-your-storefront1@3x.png" /></a>

While undoubtedly surreal for an artist only five years after his high school graduation — the reality remains that following your dreams (even if they land you on stage at sold-out shows) doesn’t necessarily equate to financial success.

This month, ZipRecruiter <a rel="noopener ugc nofollow" target="_blank" href="https://www.ziprecruiter.com/Salaries/Touring-Musician-Salary#:~:text=How%20much%20does%20a%20Touring,%2Fweek%20or%20%244%2C092%2Fmonth.">released data</a> on the average annual pay in the U.S. for a touring musician coming in at an underwhelming $49,110 a year — or $23.61 an hour. On our way to catch Steinza’s show in Nashville, we realized he could be making the same amount if he had stayed in his hometown of Virginia Beach and snagged a job at In-N-Out Burger.

<img width="720" height="467" src="/images/blog/blog2/Steinza2.png" />

The recent onslaught of lawsuits against live music giants <a rel="noopener ugc nofollow" target="_blank" href="https://www.hollywoodreporter.com/business/business-news/ticketmaster-antitrust-fight-belongs-in-arbitration-1235325905/">Ticketmaster</a> and <a rel="noopener ugc nofollow" target="_blank" href="https://www.billboard.com/pro/live-nation-beats-lawsuit-high-ticket-prices/">Live Nation </a>are only the tip of the iceberg when it comes to difficulty faced by artists who were promised revenue streams and instead are looking at muddied creeks.

Sure, Taylor Swift certainly isn’t hurting for cash — but what about the independent artists like Steinza?

The dollars made from a show’s ticket sales have to first clear booking and processing fees along with taxes before even making their way to the artist’s accounts. From there, venue fees and show staffing have to be paid in addition to covering stage construction costs and liability insurance. After those deductions, artists have to split the remaining revenue with their management teams and also pay sound engineers, lighting technicians, transportation costs and cover rehearsal and travel expenses for themselves and their crew. Don’t even get us started on the recording and production costs they have to burden before they even land a touring gig.

Let’s be real: those definitely aren’t getting paid by modest merch table sales. So how do artists like Zach make playing their dreamy indie-pop for audiences worldwide a sustainable career in spite of those figures?

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Claim-your-storefront2@3x.png" /></a></p>

### **Web3 Solutions to Web2 Problems**

Steinza’s advantage (outside of his lush vocals) is growing up in the social media age which ensured he was no stranger to the viral takeover of web3, gaining massive popularity among Creators over the last two years. Driven by taglines like “the internet you own” web3 offers enormous opportunity to the creator economy including (but certainly not limited to):

**1\.** Enabling Creators’ full ownership of their content, data, brand, and tools

**2\.** Eliminating unnecessary platforms and intermediaries between creators and their fanbase

**3\.** Transparent and direct revenue pathways based on creativity rather than ad deals, affiliates, and promotions

Considering recent statistics report that becoming a digital content creator is the <a rel="noopener ugc nofollow" target="_blank" href="http://educationandemployers.org/wp-content/uploads/2018/01/DrawingTheFuture.pdf">fourth most popular career goal</a> for Gen Z, who make up <a rel="noopener ugc nofollow" target="_blank" href="https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=This%20data%20comes%20straight%20from,the%20largest%20generation%20of%20all.">60% of all TikTok users</a>, it’s no surprise that the question in Steinza’s head long before he met Aspen VP, Jeremy Williams, at a show in NYC was “how can I make web3 work for me?”

<img width="720" height="902" src="/images/blog/blog2/Steinza3.png" />

When the two connected backstage at Irving Plaza, the digital native was curious about how to find his footing in NFTs and began talking with Williams about the pressure of choosing between his dreams and establishing financial security at a time when cost of living is intimidatingly high.

While he’d heard of other artists releasing NFT collections, his main critique was that no NFT drop he’d seen had recognized the community built on a venue’s floor or captured the energy between a musician and their fans during a live performance.

Steinza wasn’t shy, either. He wasted no time before asking what creators everywhere are thinking: can NFTs *actually* deliver a mutually beneficial opportunity to increase earnings while delivering **real value** to fans — or is it all just crypto hype? And if there was a way, how the hell was he supposed to convert concert-goers into web3 wallet holders?

Williams came back to work after the weekend and Aspen took it from there.

### **Steinza Stubs: Stein’s First NFT Collection**

For the very first time on Friday, February 17th, Steinza will be bringing his IRL audience online with an exclusive offer for his Nashville audience to claim *no-cost* NFTs granting them exclusive access to a virtual screening of the show and priority access to own multimedia memories from the concert.

### Did we mention no crypto is required to claim?<br><br>**<img width="600" height="600" src="/images/blog/blog2/Steinza.gif" /><br><br>Transforming Live Music Using Aspen’s NFT Distribution Tools**

Aspen’s creator-centric platform empowers users like Steinza to innovatively engage their audiences without overcomplicating the process for fans.

Let’s break down how it works.

**1\.** Concert-goers will be the only group with access to a custom QR code accessible from the East Room that takes them to Steinza’s Claim Pass mobile landing page.

**2\.** From there, visitors are asked to provide their email address to receive their Steinza Digital Ticket Stub

**3\.** Email Links to claim Steinza Stubs will be distributed Saturday, February 18th to prevent fans from missing any part of the show.

**4\.** The single-use link shared via email will direct ticket-holders to Steinza’s <a rel="noopener ugc nofollow" target="_blank" href="https://app.aspenft.io/137/contract/0x6737402750c231A79df09a82d44b91a4aE449d47">Storefront</a> on Aspen where they can claim their **free** NFT, granting them *exclusive access* to a virtual screening of the show.

**5\.** Further, NFT holders will also receive **priority access** to mint additional, individual memories (in the form of multimedia snippets) from the show, produced by <a rel="noopener ugc nofollow" target="_blank" href="https://nftytunes.xyz/">NFTYTunes</a>. More on that below.

**6\.** Once the Memories Mint goes live on Aspen, Steinza Stub holders will be the **first** to see the 125 multimedia NFTs available for sale and will have the opportunity to purchase them before the mint is opened to the public.

And just like that, Steinza’s fanbase has seamlessly made it through a complex web3 mint process with just a few clicks of a button and can revisit the spirit of his show whenever they want — at no additional cost to them.

<div><div><img width="720" height="405" src="/images/blog/blog2/Steinza4.png" /></div><div> </div></div>

### **Creators Deserve Uncomplicated Revenue**

And what’s in it for Zach? After delivering free value to his Nashville audience, he’s inviting his entire fanbase to own show memories whether they made it to the Music City or not. The collection will include 125 multimedia NFTs broken into three tiers totaling a collection value of $1,750 USD, or the equivalent of what he could generate from a <a rel="noopener ugc nofollow" target="_blank" href="https://soundcamps.com/spotify-royalties-calculator/">whopping 750,000 streams on Spotify.</a>

As of this publication, Steinza is racking up 210,000 monthly streams on Spotify. This collection, created by a show he’s already performing, offers him the ability to make in **one drop** what would otherwise take him *nearly four months* to earn.

Four months of income in one night. And what if he decided to do it for a whole leg of a tour? It would take him **less than one month** to make the annual income for a touring musician in the U.S.

### **Not in 25 Cities a Month? Not a Problem**

While Aspen’s minting and marketing tools make a perfect pair for musicians on the road, they aren’t the only creators who can massively increase their monthly income via innovative NFT integrations. Our QR code and single use distribution links are easy-to-use solutions for standard or marketing-driven mints alike.

Here’s a few of our favorite ideas for existing web3 creators:

**1\.** Incorporate a QR code to a free NFT collection at your next art show or gallery opening to thank visitors for attending. Or maybe grant them a spot on your next paid collection’s allowlist to increase the type of revenue you don’t have to split with venues or show collaborators.

**2\.** Spin up a <a rel="noopener ugc nofollow" target="_blank" href="https://wildposting.com/blog/how-to-do-a-wild-posting-campaign/">wheatpaste campaign</a> timed alongside large-scale NFT industry events with a QR code driving traffic to a Claim Link landing page to generate hype for your next mint or as a creative way to grant allowlist for an upcoming drop.

**3\.** Email Newsletter Creators, rejoice! You can bypass the QR code step and distribute single-use NFT claim links directly to some, any or all of your contacts for a web3-approved way to deliver members-only content or surprise your readers with a freebie.

To date, it’s been too complicated to make money in web3 — and wasn’t the whole point that it’d be easier? Aspen simplifies the process for Creators to design, build, and deliver experiences their customers, fans and communities love, regardless of their experience in crypto, NFTs or even ecommerce.

Whether you are a diehard degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.

Note: our Minting and Marketing tools are currently only available with an Early Access Pass and are launching to the public this Spring.

If you’re reading this and are looking to get started now, <a rel="noopener ugc nofollow" target="_blank" href="https://twitter.com/drjeremynft">get in touch.</a>

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Claim-your-storefront3@3x.png" /></a>

<h2><strong>How Creators like Steinza turned to web3 to generate revenue in places web2 can’t</strong></h2>
<p>If you’re guilty of listening to the same songs over and over again (no shame!) you probably missed the news that 23-year-old singer/songwriter Zachary Stein — who has recently found his way onto Spotify’s <a rel="noopener ugc nofollow" target="_blank" href="https://open.spotify.com/playlist/37i9dQZF1DXdS3lvGe1GrT?si=0567f8ccd7ba4de3">Fresh Finds</a> playlist — will be performing his first headline show this weekend at Nashville’s beloved East Room.</p>
<img width="720" height="414" src="/images/blog/blog2/Steinza.png" />
<p>Previously an opener for remix-rich Hallucinogenics artist, Matt Maeson, Stein (better known by stage name Steinza) has spent the last year living the aspiring musician’s dream: touring the country and meeting the fans that have propelled him to nearly a quarter of a million monthly listeners. Pretty good for someone who describes themselves as “just 23 trying to get to 24.”</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Claim-your-storefront1@3x.png" /></a></p>
<p>While undoubtedly surreal for an artist only five years after his high school graduation — the reality remains that following your dreams (even if they land you on stage at sold-out shows) doesn’t necessarily equate to financial success.</p>
<p>This month, ZipRecruiter <a rel="noopener ugc nofollow" target="_blank" href="https://www.ziprecruiter.com/Salaries/Touring-Musician-Salary#:~:text=How%20much%20does%20a%20Touring,%2Fweek%20or%20%244%2C092%2Fmonth.">released data</a> on the average annual pay in the U.S. for a touring musician coming in at an underwhelming $49,110 a year — or $23.61 an hour. On our way to catch Steinza’s show in Nashville, we realized he could be making the same amount if he had stayed in his hometown of Virginia Beach and snagged a job at In-N-Out Burger.</p>
<img width="720" height="467" src="/images/blog/blog2/Steinza2.png" />
<p>The recent onslaught of lawsuits against live music giants <a rel="noopener ugc nofollow" target="_blank" href="https://www.hollywoodreporter.com/business/business-news/ticketmaster-antitrust-fight-belongs-in-arbitration-1235325905/">Ticketmaster</a> and <a rel="noopener ugc nofollow" target="_blank" href="https://www.billboard.com/pro/live-nation-beats-lawsuit-high-ticket-prices/">Live Nation </a>are only the tip of the iceberg when it comes to difficulty faced by artists who were promised revenue streams and instead are looking at muddied creeks.</p>
<p>Sure, Taylor Swift certainly isn’t hurting for cash — but what about the independent artists like Steinza?</p>
<p>The dollars made from a show’s ticket sales have to first clear booking and processing fees along with taxes before even making their way to the artist’s accounts. From there, venue fees and show staffing have to be paid in addition to covering stage construction costs and liability insurance. After those deductions, artists have to split the remaining revenue with their management teams and also pay sound engineers, lighting technicians, transportation costs and cover rehearsal and travel expenses for themselves and their crew. Don’t even get us started on the recording and production costs they have to burden before they even land a touring gig.</p>
<p>Let’s be real: those definitely aren’t getting paid by modest merch table sales. So how do artists like Zach make playing their dreamy indie-pop for audiences worldwide a sustainable career in spite of those figures?</p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Claim-your-storefront2@3x.png" /></a></p>
<h3><strong>Web3 Solutions to Web2 Problems</strong></h3>
<p>Steinza’s advantage (outside of his lush vocals) is growing up in the social media age which ensured he was no stranger to the viral takeover of web3, gaining massive popularity among Creators over the last two years. Driven by taglines like “the internet you own” web3 offers enormous opportunity to the creator economy including (but certainly not limited to):</p>
<p><strong>1.</strong> Enabling Creators’ full ownership of their content, data, brand, and tools</p>
<p><strong>2.</strong> Eliminating unnecessary platforms and intermediaries between creators and their fanbase</p>
<p><strong>3.</strong> Transparent and direct revenue pathways based on creativity rather than ad deals, affiliates, and promotions</p>
<p>Considering recent statistics report that becoming a digital content creator is the <a rel="noopener ugc nofollow" target="_blank" href="http://educationandemployers.org/wp-content/uploads/2018/01/DrawingTheFuture.pdf">fourth most popular career goal</a> for Gen Z, who make up <a rel="noopener ugc nofollow" target="_blank" href="https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=This%20data%20comes%20straight%20from,the%20largest%20generation%20of%20all.">60% of all TikTok users</a>, it’s no surprise that the question in Steinza’s head long before he met Aspen VP, Jeremy Williams, at a show in NYC was “how can I make web3 work for me?”</p>
<img width="720" height="902" src="/images/blog/blog2/Steinza3.png" />
<p>When the two connected backstage at Irving Plaza, the digital native was curious about how to find his footing in NFTs and began talking with Williams about the pressure of choosing between his dreams and establishing financial security at a time when cost of living is intimidatingly high.</p>
<p>While he’d heard of other artists releasing NFT collections, his main critique was that no NFT drop he’d seen had recognized the community built on a venue’s floor or captured the energy between a musician and their fans during a live performance.</p>
<p>Steinza wasn’t shy, either. He wasted no time before asking what creators everywhere are thinking: can NFTs <em>actually</em> deliver a mutually beneficial opportunity to increase earnings while delivering <strong>real value</strong> to fans — or is it all just crypto hype? And if there was a way, how the hell was he supposed to convert concert-goers into web3 wallet holders?</p>
<p>Williams came back to work after the weekend and Aspen took it from there.</p>
<h3><strong>Steinza Stubs: Stein’s First NFT Collection</strong></h3>
<p>For the very first time on Friday, February 17th, Steinza will be bringing his IRL audience online with an exclusive offer for his Nashville audience to claim <em>no-cost</em> NFTs granting them exclusive access to a virtual screening of the show and priority access to own multimedia memories from the concert.</p>
<h3>Did we mention no crypto is required to claim?<br><br><strong><img width="600" height="600" src="/images/blog/blog2/Steinza.gif" /><br><br>Transforming Live Music Using Aspen’s NFT Distribution Tools</strong></h3>
<p>Aspen’s creator-centric platform empowers users like Steinza to innovatively engage their audiences without overcomplicating the process for fans.</p>
<p>Let’s break down how it works.</p>
<p><strong>1.</strong> Concert-goers will be the only group with access to a custom QR code accessible from the East Room that takes them to Steinza’s Claim Pass mobile landing page.</p>
<p><strong>2.</strong> From there, visitors are asked to provide their email address to receive their Steinza Digital Ticket Stub</p>
<p><strong>3.</strong> Email Links to claim Steinza Stubs will be distributed Saturday, February 18th to prevent fans from missing any part of the show.</p>
<p><strong>4.</strong> The single-use link shared via email will direct ticket-holders to Steinza’s <a rel="noopener ugc nofollow" target="_blank" href="https://app.aspenft.io/137/contract/0x6737402750c231A79df09a82d44b91a4aE449d47">Storefront</a> on Aspen where they can claim their <strong>free</strong> NFT, granting them <em>exclusive access</em> to a virtual screening of the show.</p>
<p><strong>5.</strong> Further, NFT holders will also receive <strong>priority access</strong> to mint additional, individual memories (in the form of multimedia snippets) from the show, produced by <a rel="noopener ugc nofollow" target="_blank" href="https://nftytunes.xyz/">NFTYTunes</a>. More on that below.</p>
<p><strong>6.</strong> Once the Memories Mint goes live on Aspen, Steinza Stub holders will be the <strong>first</strong> to see the 125 multimedia NFTs available for sale and will have the opportunity to purchase them before the mint is opened to the public.</p>
<p>And just like that, Steinza’s fanbase has seamlessly made it through a complex web3 mint process with just a few clicks of a button and can revisit the spirit of his show whenever they want — at no additional cost to them.</p>
<div><div><img width="720" height="405" src="/images/blog/blog2/Steinza4.png" /></div><div> </div></div>
<h3><strong>Creators Deserve Uncomplicated Revenue</strong></h3>
<p>And what’s in it for Zach? After delivering free value to his Nashville audience, he’s inviting his entire fanbase to own show memories whether they made it to the Music City or not. The collection will include 125 multimedia NFTs broken into three tiers totaling a collection value of $1,750 USD, or the equivalent of what he could generate from a <a rel="noopener ugc nofollow" target="_blank" href="https://soundcamps.com/spotify-royalties-calculator/">whopping 750,000 streams on Spotify.</a></p>
<p>As of this publication, Steinza is racking up 210,000 monthly streams on Spotify. This collection, created by a show he’s already performing, offers him the ability to make in <strong>one drop</strong> what would otherwise take him <em>nearly four months</em> to earn.</p>
<p>Four months of income in one night. And what if he decided to do it for a whole leg of a tour? It would take him <strong>less than one month</strong> to make the annual income for a touring musician in the U.S.</p>
<h3><strong>Not in 25 Cities a Month? Not a Problem</strong></h3>
<p>While Aspen’s minting and marketing tools make a perfect pair for musicians on the road, they aren’t the only creators who can massively increase their monthly income via innovative NFT integrations. Our QR code and single use distribution links are easy-to-use solutions for standard or marketing-driven mints alike.</p>
<p>Here’s a few of our favorite ideas for existing web3 creators:</p>
<p><strong>1.</strong> Incorporate a QR code to a free NFT collection at your next art show or gallery opening to thank visitors for attending. Or maybe grant them a spot on your next paid collection’s allowlist to increase the type of revenue you don’t have to split with venues or show collaborators.</p>
<p><strong>2.</strong> Spin up a <a rel="noopener ugc nofollow" target="_blank" href="https://wildposting.com/blog/how-to-do-a-wild-posting-campaign/">wheatpaste campaign</a> timed alongside large-scale NFT industry events with a QR code driving traffic to a Claim Link landing page to generate hype for your next mint or as a creative way to grant allowlist for an upcoming drop.</p>
<p><strong>3.</strong> Email Newsletter Creators, rejoice! You can bypass the QR code step and distribute single-use NFT claim links directly to some, any or all of your contacts for a web3-approved way to deliver members-only content or surprise your readers with a freebie.</p>
<p>To date, it’s been too complicated to make money in web3 — and wasn’t the whole point that it’d be easier? Aspen simplifies the process for Creators to design, build, and deliver experiences their customers, fans and communities love, regardless of their experience in crypto, NFTs or even ecommerce.</p>
<p>Whether you are a diehard degen or new to the space, our no-code, Creator-centric platform transforms previously complex processes into just a few simple steps to stand up your very own Web3-based business.</p>
<p>Note: our Minting and Marketing tools are currently only available with an Early Access Pass and are launching to the public this Spring.</p>
<p>If you’re reading this and are looking to get started now, <a rel="noopener ugc nofollow" target="_blank" href="https://twitter.com/drjeremynft">get in touch.</a></p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Claim-your-storefront3@3x.png" /></a></p>


How Creators like Steinza turned to web3

## Safeguarding Your Intellectual Property as a Web3 Creator: A Comprehensive Guide

As a Web3 creator, it's crucial to understand how to protect your intellectual property (IP). Your creative efforts are not just expressions of your talent; they are valuable assets that deserve to be safeguarded.

However, the digital landscape, with its inherent complexities and challenges, can make IP protection seem daunting.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br>&nbsp;<br>Fortunately, there are methodical steps you can take to secure your IP rights and a wealth of resources available to assist you in this endeavor.

### **1\. Understand your rights:**

<br>Understanding your rights is the first step in IP protection. As a creator, you typically have the exclusive right to reproduce, distribute, and publicly perform your work. This means that others cannot use your work without your permission. If you discover unauthorized use of your work, it's important to take action.

This could involve contacting the infringing party and/or the platform hosting the work, requesting its removal. Additionally, consider registering your work with the appropriate copyright office to establish your ownership and facilitate the enforcement of your rights.

### **2\.** Implement Terms and Conditions\*\*:\*\*

<br>Terms of Use or Terms and Conditions serve as a contract that outlines how others can use your work. A customized document could specify that your work can only be used for a specific number of copies, for personal but not commercial use, for a limited time, or in a specific geographic region. This specificity removes ambiguity about the use of your intellectual property and can help you control how your work is used, ensuring that you receive appropriate royalties.

Aspen gives creators the option to attach transferable, on-chain terms and conditions when they create their collection. Choose from a list of templates curated by industry leading legal experts or customise your own. These cover a wide variety of themes and have been carefully written by experts to match your business needs.&nbsp; Attaching terms means purchasers of the NFT are required to accept the terms prior to the NFT being transferred to their wallet. This provides Creators with a legal basis for protecting their work.

To learn how National Lampoon used Customized Terms and Conditions for their recent ReCover mint, read more [<u>HERE</u>](/blog/aspen-solves-for-legal-in-web3).

### **3\. Register your work**\:

<br>Registering your creative work with the appropriate copyright office can establish your ownership. While the relationship between copyright and NFTs is still complex, registering the artwork or other IP used to generate your NFTs can be an important step in protecting your IP and enforcing your rights.

To register your work with a copyright office, you will typically need to submit a completed application, along with a non-refundable filing fee and a copy of the work you want to register. The application process and requirements may vary depending on the country or region where you are located. In some cases, you may be able to register their work online through the copyright office's website.

In other cases, you may need to submit a physical application and copy of the work by mail. It's important to carefully review the copyright office's requirements and follow their instructions to ensure that the application is completed correctly.

### **4\.** Choose Platforms that Enforce Creator Royalties\*\*:\*\*

Web3 collectibles are at a crucial intersection, quickly growing beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the home for next-generation storytelling with standardized digital property rights. <a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets">Platforms like Aspen</a> provide on-chain terms and conditions that deliver a legal basis for protecting creators' rights, ensuring royalties will always be paid.

Protecting your IP as a Web3 creator is essential for the success of your creative efforts. By understanding your rights, embedding Terms and Conditions into your NFTs, registering your creative work, and using platforms that enforce creator royalties, you can safeguard your IP and ensure that you are properly compensated for your work.

While it may take some effort to put these measures in place, the benefits of protecting your IP and enforcing your rights are well worth it. By taking these steps, you can ensure that your creative work is valued and respected in the broader Web3 community.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Safeguarding Your Intellectual Property as a Web3 Creator: A Comprehensive Guide</h2>
<p>As a Web3 creator, it's crucial to understand how to protect your intellectual property (IP). Your creative efforts are not just expressions of your talent; they are valuable assets that deserve to be safeguarded.</p>
<p>However, the digital landscape, with its inherent complexities and challenges, can make IP protection seem daunting.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a><br> <br>Fortunately, there are methodical steps you can take to secure your IP rights and a wealth of resources available to assist you in this endeavor.</p>
<h3><strong>1. Understand your rights:</strong></h3>
<p><br>Understanding your rights is the first step in IP protection. As a creator, you typically have the exclusive right to reproduce, distribute, and publicly perform your work. This means that others cannot use your work without your permission. If you discover unauthorized use of your work, it's important to take action.</p>
<p>This could involve contacting the infringing party and/or the platform hosting the work, requesting its removal. Additionally, consider registering your work with the appropriate copyright office to establish your ownership and facilitate the enforcement of your rights.</p>
<h3><strong>2.</strong> Implement Terms and Conditions**:**</h3>
<p><br>Terms of Use or Terms and Conditions serve as a contract that outlines how others can use your work. A customized document could specify that your work can only be used for a specific number of copies, for personal but not commercial use, for a limited time, or in a specific geographic region. This specificity removes ambiguity about the use of your intellectual property and can help you control how your work is used, ensuring that you receive appropriate royalties.</p>
<p>Aspen gives creators the option to attach transferable, on-chain terms and conditions when they create their collection. Choose from a list of templates curated by industry leading legal experts or customise your own. These cover a wide variety of themes and have been carefully written by experts to match your business needs.  Attaching terms means purchasers of the NFT are required to accept the terms prior to the NFT being transferred to their wallet. This provides Creators with a legal basis for protecting their work.</p>
<p>To learn how National Lampoon used Customized Terms and Conditions for their recent ReCover mint, read more <a href="/blog/aspen-solves-for-legal-in-web3"><u>HERE</u></a>.</p>
<h3><strong>3. Register your work</strong>:</h3>
<p><br>Registering your creative work with the appropriate copyright office can establish your ownership. While the relationship between copyright and NFTs is still complex, registering the artwork or other IP used to generate your NFTs can be an important step in protecting your IP and enforcing your rights.</p>
<p>To register your work with a copyright office, you will typically need to submit a completed application, along with a non-refundable filing fee and a copy of the work you want to register. The application process and requirements may vary depending on the country or region where you are located. In some cases, you may be able to register their work online through the copyright office's website.</p>
<p>In other cases, you may need to submit a physical application and copy of the work by mail. It's important to carefully review the copyright office's requirements and follow their instructions to ensure that the application is completed correctly.</p>
<h3><strong>4.</strong> Choose Platforms that Enforce Creator Royalties**:**</h3>
<p>Web3 collectibles are at a crucial intersection, quickly growing beyond the trading of NFT-driven profile pictures (PFPs) to solidifying their place as the home for next-generation storytelling with standardized digital property rights. <a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets">Platforms like Aspen</a> provide on-chain terms and conditions that deliver a legal basis for protecting creators' rights, ensuring royalties will always be paid.</p>
<p>Protecting your IP as a Web3 creator is essential for the success of your creative efforts. By understanding your rights, embedding Terms and Conditions into your NFTs, registering your creative work, and using platforms that enforce creator royalties, you can safeguard your IP and ensure that you are properly compensated for your work.</p>
<p>While it may take some effort to put these measures in place, the benefits of protecting your IP and enforcing your rights are well worth it. By taking these steps, you can ensure that your creative work is valued and respected in the broader Web3 community.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Empowering Web3 Creators: Understanding and Protecting Your Intellectual Property

Safeguarding Your Intellectual Property as a Web3 Creator: A Comprehensive Guide

## Maximize Your NFT Collection's Potential: 15 Essential Steps to Promote NFT Collections Post-Mint

Congratulations on successfully minting your NFT collection! This is a significant milestone in your journey as a Web3 creator. However, the work doesn't stop here. To reach potential collectors, boost sales, and foster a robust community, you need to effectively promote your NFT collection.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a>

Here are 15 essential steps you shouldn't overlook as you continue to grow your NFT collection.

### **1\. Perform Market Analysis:**

Regularly monitor your NFTs' performance and trends on the market. Compare your collection with peers, competitors, and industry standards. This will provide insights to adjust your strategy and pricing for future mints and identify potential new markets or opportunities. Tools like <a target="_blank" href="https://dune.com/browse/dashboards">Dune</a> and <a target="_blank" href="https://www.footprint.network/dashboards">Footprint</a> can be invaluable for this.

### **2\. Dive into Collection Analytics:**

Analyze your collection's performance. Identifying unique holders, average holdings, and other metrics can provide valuable insights into your collection's distribution and reach.

### **3\. Maximize Platform Perks:**

Ensure you're leveraging all promotional opportunities your platform offers. For instance, <a target="_blank" href="https://aspenft.io/storefront">Aspen provides feature-rich storefronts</a>, complete with customizable CTAs and branding and marketing collateral.

### **4\. Highlight Your Unique Attributes:**

Clearly communicate the unique attributes and rarity of your NFT collection. This helps potential buyers understand the value of your NFTs and why they should invest.

### **5\. Leverage Social Media:**

Utilize social media and online communities to promote your NFTs and build a fanbase. Prioritize entertainment over sales in your social posts to connect with your audience, which drives organic sales.

### **6\. Incentivize Early Adopters:**

Offer discounts or bonuses for early adopters or bulk purchases. This rewards your new community members while incentivizing more collectors to join.

### **7\. Start an Email Newsletter:**

Email marketing helps you reach your audience directly. Aspen offers direct email capture on their <a target="_blank" href="https://aspenft.io/storefront">Storefront</a>, allowing you to export contacts to your preferred email platform.

### **8\. Storytelling:**

Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This helps potential buyers connect with your NFTs on a deeper level.

### **9\. Collaborate With Others:**

Build relationships with other Web3 creators, artists, and advocates. Collaboration can bring new ideas and expand your audience.

### **10\. Offer Exclusive Content:**

Offer exclusive or bonus content to holders of your NFTs. This provides an additional incentive to mint and begins to build connections between you and your new collectors.

### **11\. Maintain New Releases:**

Keep content coming! Continuously releasing new content or updates to existing collections helps maintain interest and excitement in your audience.

### **12\. Explore Cross-Promotion:**

Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion.

### **13\. Prioritize Community Engagement:**

Host events or competitions to engage your community and drive sales. Center these initiatives around common themes or causes your community cares about, rather than just your NFTs.

### **14\. Make Room for Transparency:**

Be transparent and responsive to your community, and be open to feedback. This helps build trust and loyalty among your audience, making them more likely to buy future collections.

### **15\. Stay Updated:**

The NFT market is constantly evolving. Stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials.

Remember, building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Be consistent and persistent in your efforts, be open to feedback, take risks, and be willing to adapt your strategy as needed. Don'tbe discouraged by setbacks or initial lack of success.

This is an emerging and rapidly growing market, with a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a>

<h2>Maximize Your NFT Collection's Potential: 15 Essential Steps to Promote NFT Collections Post-Mint</h2>
<p>Congratulations on successfully minting your NFT collection! This is a significant milestone in your journey as a Web3 creator. However, the work doesn't stop here. To reach potential collectors, boost sales, and foster a robust community, you need to effectively promote your NFT collection.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Claim-your-storefront1@3x.png" /></a></p>
<p>Here are 15 essential steps you shouldn't overlook as you continue to grow your NFT collection.</p>
<h3><strong>1. Perform Market Analysis:</strong></h3>
<p>Regularly monitor your NFTs' performance and trends on the market. Compare your collection with peers, competitors, and industry standards. This will provide insights to adjust your strategy and pricing for future mints and identify potential new markets or opportunities. Tools like <a target="_blank" href="https://dune.com/browse/dashboards">Dune</a> and <a target="_blank" href="https://www.footprint.network/dashboards">Footprint</a> can be invaluable for this.</p>
<h3><strong>2. Dive into Collection Analytics:</strong></h3>
<p>Analyze your collection's performance. Identifying unique holders, average holdings, and other metrics can provide valuable insights into your collection's distribution and reach.</p>
<h3><strong>3. Maximize Platform Perks:</strong></h3>
<p>Ensure you're leveraging all promotional opportunities your platform offers. For instance, <a target="_blank" href="https://aspenft.io/storefront">Aspen provides feature-rich storefronts</a>, complete with customizable CTAs and branding and marketing collateral.</p>
<h3><strong>4. Highlight Your Unique Attributes:</strong></h3>
<p>Clearly communicate the unique attributes and rarity of your NFT collection. This helps potential buyers understand the value of your NFTs and why they should invest.</p>
<h3><strong>5. Leverage Social Media:</strong></h3>
<p>Utilize social media and online communities to promote your NFTs and build a fanbase. Prioritize entertainment over sales in your social posts to connect with your audience, which drives organic sales.</p>
<h3><strong>6. Incentivize Early Adopters:</strong></h3>
<p>Offer discounts or bonuses for early adopters or bulk purchases. This rewards your new community members while incentivizing more collectors to join.</p>
<h3><strong>7. Start an Email Newsletter:</strong></h3>
<p>Email marketing helps you reach your audience directly. Aspen offers direct email capture on their <a target="_blank" href="https://aspenft.io/storefront">Storefront</a>, allowing you to export contacts to your preferred email platform.</p>
<h3><strong>8. Storytelling:</strong></h3>
<p>Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This helps potential buyers connect with your NFTs on a deeper level.</p>
<h3><strong>9. Collaborate With Others:</strong></h3>
<p>Build relationships with other Web3 creators, artists, and advocates. Collaboration can bring new ideas and expand your audience.</p>
<h3><strong>10. Offer Exclusive Content:</strong></h3>
<p>Offer exclusive or bonus content to holders of your NFTs. This provides an additional incentive to mint and begins to build connections between you and your new collectors.</p>
<h3><strong>11. Maintain New Releases:</strong></h3>
<p>Keep content coming! Continuously releasing new content or updates to existing collections helps maintain interest and excitement in your audience.</p>
<h3><strong>12. Explore Cross-Promotion:</strong></h3>
<p>Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion.</p>
<h3><strong>13. Prioritize Community Engagement:</strong></h3>
<p>Host events or competitions to engage your community and drive sales. Center these initiatives around common themes or causes your community cares about, rather than just your NFTs.</p>
<h3><strong>14. Make Room for Transparency:</strong></h3>
<p>Be transparent and responsive to your community, and be open to feedback. This helps build trust and loyalty among your audience, making them more likely to buy future collections.</p>
<h3><strong>15. Stay Updated:</strong></h3>
<p>The NFT market is constantly evolving. Stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials.</p>
<p>Remember, building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Be consistent and persistent in your efforts, be open to feedback, take risks, and be willing to adapt your strategy as needed. Don'tbe discouraged by setbacks or initial lack of success.</p>
<p>This is an emerging and rapidly growing market, with a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/4_Claim-your-storefront3@3x.png" /></a></p>


Maximize Your NFT Collection's Potential: 15 Essential Steps to Promote NFT Collections Post-Mint

## **Definitive Gift Guide for Degens**

We’ve read all the gift guides this year suggesting Dogecoin socks as stocking stuffers and surprising a loved one with the Metavertu and — while neither of those ideas don’t work — they feel a lot like normie presents adapted for a brother-in-law you heard was ‘into crypto.’

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Hit-Project-Targets-Launch-Studio1@3x.png" /></a>

To avoid more socks this season, we got to work assembling a by-degen, for-degen gift guide to help you out this holiday season. The best part? We’ve adapted it for year-round utility to include those who don’t celebrate western holidays.

For those of us on the proverbial holiday clock, we know it’s ticking. Let’s dive in! <img width="1920" height="1080" src="/images/blog/Gift-Guide.png" />

### **For the Normie Looking to Gift the Degen in Their Life ⬇️**

We know we know, no more Bitcoin Bar Lights or books on doing your taxes. If you’re looking for degen-approved gifts that don’t require a crypto wallet to purchase, you’re in the right place! Here’s our top picks for how to celebrate a special day with your NFT-obsessed loved one that doesn’t end up in googling USD to ETH conversation rates:

#### <u>Hardware Wallet</u>

A hardware wallet is a perfect gift for any NFT degen who takes their crypto security seriously. These physical devices offer a secure way to store and manage cryptocurrency and NFT assets, protecting them from online threats like hacking and phishing attacks.

Plus, hardware wallets are portable and easy to use, making them a convenient and practical gift for any crypto enthusiast. So consider giving the gift of security and peace of mind with a hardware wallet this holiday season.

💲 Affordable: [<u>Safepal</u>](https://www.safepal.com/)

💲💲 Advanced Security Features: [<u>Tezor</u>](https://trezor.io/)

💲💲💲 Most Popular: [<u>Ledger</u>](https://www.ledger.com/)

#### <u>CoinVoucher</u>

If you’re not well-versed in the world of crypto — consider this a crypto gift card! These prepaid cards allow the recipient to easily redeem them for a variety of popular cryptocurrencies, including Bitcoin, Ethereum, and more, all without the need for a crypto wallet. 💳

They’re a convenient and secure way for normies to cover their loved ones’ next purchase (or gas fees), making them a perfect gift for the NFT degen in your life.

➡️ [<u>Get Started</u>](https://cryptovoucher.io/)

#### <u>Noise Canceling Headphones</u>

Got a gamer on your hands? Give the gift of distraction-free gaming! Noise canceling headphones make a great gift for any degen gamer looking to immerse themselves in their favorite games without distractions. These headphones use advanced technology to cancel out external noise, allowing the wearer to focus on their gameplay without intrusion from outside surroundings. They’re also comfortable to wear and offer excellent sound quality, making them a practical and enjoyable gift for any degen gamer.

💲 Affordable: [<u>Razer Kraken V3 Headset</u>](https://www.razer.com/gaming-headsets/razer-kraken-v3-x)

💲💲 Wired: [<u>Razer Blackshark V2 Headset</u>](https://www.razer.com/gaming-headsets/razer-blackshark-v2)

💲💲💲 Wireless: [<u>HyperX Cloud Alpha Wireless Headset</u>](https://hyperx.com/products/hyperx-cloud-alpha-wireless?variant=42135502422173&amp;currency=USD&amp;gclid=Cj0KCQiA14WdBhD8ARIsANao07hboZDoL-l4Yhd1n0Mh_3L1dozBqSjLUqOyVYZuO2yZOxHeWkU4SPQaAg0pEALw_wcB)

<u>No-Crypto Required Digital Display</u>

Looking for the perfect holiday gift for the art-loving, tech-savvy degen in your life? Consider the Meural Smart WiFi Photo Frame! This sleek and modern digital picture frame not only displays traditional digital photos, but also allows the recipient to showcase their prized NFT collection. The best part? No need to purchase cryptocurrency or go through the hassle of uploading NFTs during checkout. Simply connect the frame to the internet via WiFi and control it all through a convenient smartphone app!

➡️ Find the Frame [<u>HERE</u>](https://www.netgear.com/home/digital-art-canvas/photoframe/)

While you’re at it, pick up a copy of [<u>The NFT Handbook</u>](https://www.amazon.com/NFT-Handbook-Course-Non-Fungible-Revealed-ebook/dp/B09PPRGHSZ?crid=FD4ZOUPJW5BY&amp;keywords=nft+book&amp;qid=1643621560&amp;refinements=p_n_publication_date:1250226011&amp;rnid=1250225011&amp;s=books&amp;sprefix=nft+book,aps,458&amp;sr=1-2&amp;linkCode=sl1&amp;tag=andzol-20&amp;linkId=69708d2debf62fae366e14ef61fe421d&amp;language=en_US&amp;ref_=as_li_ss_tl) or [<u>NFTs For Dummies</u>](https://www.amazon.com/NFTs-Dummies-Tiana-Laurence/dp/1119843316?crid=3HQZVKRIMRCC5&amp;keywords=nft+book&amp;qid=1662553579&amp;sprefix=nft+boo,aps,161&amp;sr=8-10&amp;linkCode=sl1&amp;tag=andzol-20&amp;linkId=d7dbf7a7a3690a81d059628b2a6bfe38&amp;language=en_US&amp;ref_=as_li_ss_tl) for yourself to learn a little bit about your loved one’s vibrant online world.

### **Our Top Picks for Degen to Degen Gifting ⬇️**

Some of your closest crypto confidants might live oceans away — we get it. This comprehensive list covers everything from your neighborhood crew, to your group chat where you complain about gas fees — all the way to the connections you may only have a Twitter handle, Discord username or wallet address for.

#### <u>Bring Digital To Life with a Physical Display — Degen Style</u>

Turn a friend’s favorite NFT into a tangible treasure with Infinite Objects or Flexy! These companies offer the ability to create physical copies of digital NFTs, allowing you to bring a loved one’s favorite collectibles to life. Give the gift of a physical NFT to the degen in your life and watch their face light up as they unwrap a one-of-a-kind collectible made with durable, high-quality materials.

➡️ [<u>Explore Infinite Objects</u>](https://infiniteobjects.com/)

➡️ [<u>Explore Flexy</u>](https://flexynfts.io/)

Looking for something more wallet-friendly? (no pun intended) Turn their NFTs into a piece of custom merch using [<u>Pixels</u>](https://pixels.com/printnfts)! Just be sure you’re not violating any usage rights before you get started. Learn more about NFTs with Terms and Conditions [<u>HERE</u>](/blog/aspen-solves-for-legal-in-web3)

#### <u>Delight Art Collectors with a Tender Pass</u>

The perfect gift for the art collector in your life! A Tender Pass unlocks access to unique collaborations with up-and-coming artists, novel curation tools, collector insights and engaging community channels. On top of the utility perks, every Pass helps grow the Tender ecosystem and supports the entire generative art lifecycle from creation to collection.

➡️ Learn more or mint pass [<u>HERE</u>](https://tender.art/pass)

#### <u>Make memories and meet them at your nearest NFT conference!</u>

Whether you’re headed to [<u>NFT Paris</u>](https://www.nftparis.xyz/), [<u>Expoverse</u>](https://goexpoverse.com/), or [<u>Consensus 2023</u>](https://consensus.coindesk.com/), snagging an extra ticket for another degen in your life makes a great gift!

Attending an NFT conference is a great opportunity to network with other crypto enthusiasts and learn about the latest developments in the NFT space. Conference passes often come with access to exclusive events and parties, giving your friend the chance to meet with industry leaders and VIPs

➡️ Stay up to date on 2023 events and access event registration pages [<u>HERE</u>](https://influencermarketinghub.com/nft-events/)

#### <u>Mint personalized holiday cards using a no-code platform!</u>

Skip snail mail this year and create a personalized holiday card collection to drop to friends for a degen-approved way to send holiday cheer.

For an easy lift, select a no-code NFT platform that allows you to create and mint your own NFTs, like [<u>Aspen</u>](https://aspenft.io/).

Once you’ve chosen a platform, you’ll need to create an account and follow the steps to mint your own NFT. This will typically involve uploading an image or design for your holiday card, as well as adding any additional details or information you’d like to include. Once you’ve finished creating your NFT holiday card, you can then send it to your friends as a special holiday gift.

Recipients will be able to view and collect the NFT holiday card using a wallet that is compatible with the platform you used to mint the NFT.

#### <u>Make it easy, buy them an NFT</u>

Shopping online just got easier — you don’t even have to splurge for expedited shipping if you’re running a bit behind! Buying an NFT from a friend’s favorite collection is a great way to personalize your gift giving while simultaneously supporting independent creators. Once you’ve purchased the NFT you’d like to give, make sure you double check the recipient’s wallet address to ensure you’re transferring to the correct wallet and confirm the transaction.

So easy you could (and should) do it again.

#### <u>Host a Virtual Holiday Party</u>

Put your virtual land to festive use! Throwing a holiday party in Decentraland or Sandbox is an amazing way to celebrate the season with your international NFT friends! Invite your entire degen network to join the party by sharing the coordinates of your land with them and deck the virtual halls with holiday-themed NFTs and other festive decorations. Keep guests entertained by hosting an NFT gift exchange or a virtual snowball fight. Don’t forget to add some holiday cheer with a playlist of festive music!

Hint: You can even use our Personalized Holiday Cards idea as invitations

#### <u>Snag a Subscription to an NFT Newsletter</u>

We’re big fans of subscription based gifts. One of our fave newsletters, The Defiant, would make a great holiday gift for a friend who is interested in the world of decentralized technology and crypto. The Defiant offers daily news and analysis on the latest developments in the web3 space, as well as in-depth articles and interviews with industry leaders.

With a subscription, your fellow degen will have access to valuable content, stay up-to-date on the latest happenings in the world of decentralized technology and support independent journalism to ensure that The Defiant can continue to produce high-quality content for the web3 community.

➡️ Check out subscription options [<u>HERE</u>](https://thedefiant.io/go-premium)

### **A Few Ideas for Creators Looking to Thank Their Collectors ⬇️**

Whether it’s because you’ve found a little holiday spirit, you’re looking to celebrate a collection anniversary, or you’re just looking for a way to say ‘Thank You’ to the collectors who supported you along the way, we’ve got you covered.

#### <u>Send Collectors Physical Prints</u>

[<u>Beyond Print</u>](https://beyondprint.eu/) and [<u>GEMIT</u>](https://gemit.io/) offer NFT printing services that specialize in producing high-quality prints from digital files. Both platforms offer a range of print materials and sizes, and can help the artist create stunning prints that are perfect for gift-giving during the holiday (or any) season.

If you’re working at a smaller scale and are looking to incorporate a more personal touch, you could even create physical versions of your own work yourself, using specialized printing equipment and materials. This is definitely a more hands-on approach — but allows you to have more control over the final product and potentially save on costs. Plus, creating the prints themselves can be a fun and festive way to connect with your growing community.

If you have a larger following than hand-made copies will allow, consider opening up a commissions request list for top collectors — offering IRL works such as canvas paintings, murals, art installations, home décor, and other tangible household items.

#### <u>We Heard Santa Does Airdrops Now</u>

Airdropping free NFTs to engaged collectors is a great way for web3 creators to show their appreciation and thank their most loyal fans. This not only incentivizes collectors to remain engaged with your work, but also provides a special surprise and unexpected gift.

Airdropping no-cost NFTs can also be a great way to showcase work that never made it to market or draft work that you didn’t include in a previous collection. With Aspen’s marketing tools — your distribution options expand further! Use QR code or email claim links to connect rewarding your collectors with new or existing marketing campaigns.

Whichever way you go about it, airdropping NFTs is a thoughtful and generous gesture that is sure to be appreciated by collectors.

#### <u>Say Thank You in Crypto</u>

Reimbursing gas fees paid by collectors who minted can be a great way to show your appreciation and thank your community this holiday season. Gas fees can be a significant expense for collectors, especially if they are minting multiple NFTs. By reimbursing these fees, you can demonstrate your gratitude and help offset some of the costs associated with collecting your NFTs during the time of year where everybody could use a little more in their wallet.

#### <u>Release Collector-Only Content</u>

Say thanks to collectors this holiday season (or any time of year) by giving them access to exclusive, collectors-only content! This could include behind-the-scenes footage or photos from the creation process, early drafts or sketches of the NFTs, or exclusive interviews and Q&A sessions with you and your team.

This unique experience will make them feel appreciated and foster a sense of community around your work to help you jingle all the way into next holiday season.

#### <u>Grant Allowlist Spots for Your Next Release</u>

Looking for a low-cost, low-effort way to share your gratitude? Add previous collectors to your next collection’s allowlist! For our newer creators, an allowlist is a list of collectors who are given priority access to purchase NFTs from a new collection before it is released to the general public.

By granting your previous collectors allowlist spots, you can show your appreciation for their support and engagement with your work while simultaneously building anticipation and excitement for your next release.

### **We Can’t Forget Collectors Looking to Give Back to the Creators Supplying the Ecosystem with Incredible Work ⬇️**

Show your support for your favorite Creators this holiday season (and every season!) by helping them find new community members and increasing their online visibility!

It can be difficult for creators to manage their entire business and grow their online presence at the same time. Creating and promoting their work requires a significant amount of time and energy, and it can be challenging to balance these tasks with the day-to-day responsibilities of running a project.

As a result, many creators struggle to get their work seen by a wider audience and increase their visibility online. This is where collectors can step in and help. By taking the initiative to promote a creator’s work and help them grow their online presence, collectors can make a big impact on a creator’s success. This not only helps the creator, but it also gives collectors the opportunity to support and engage with the art community in a meaningful way.

Here’s two ways to get started

➡️ Feature the Creator in your Digital Galleries!

Whether you create a folder on [<u>Aspen</u>](https://aspenft.io/) and share your Gallery Link or feature the Creator’s work in a Gallery, Collection or Square on [<u>deca.art</u>](https://deca.art/), virtual community platforms are a great place to give some of your favorite creators an end of the year shout-out.

➡️ Post on Social Media

Creators are constantly looking to expand their audience and chances are, if you love their work — someone you know might love it too! By writing and posting a Twitter thread, sharing their work on your Instagram Stories or retweeting the Creator’s original posts to increase their amplification, it can go a long way!

#### **One last note from us and we’ll let you get to work!**

If you’re struggling to find something your degen loved one will love to open this season — remember that NFT aficionados come in all shapes and sizes, and have a wide range of interests and passions.

Don’t settle for a generic NFT gift that doesn’t speak to their interests. Use this guide and take the time to find something that they will truly love and appreciate. 💜

Whether you‘re shopping for a tech-savvy art lover, an immersive gamer, or a crypto security expert, go the extra mile and find something that will truly delight your degen this holiday season. 🎁

Time to get degenerous!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Hit-Project-Targets-Launch-Studio3@3x.png" /></a>

<h2><strong>Definitive Gift Guide for Degens</strong></h2>
<p>We’ve read all the gift guides this year suggesting Dogecoin socks as stocking stuffers and surprising a loved one with the Metavertu and — while neither of those ideas don’t work — they feel a lot like normie presents adapted for a brother-in-law you heard was ‘into crypto.’</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Hit-Project-Targets-Launch-Studio1@3x.png" /></a></p>
<p>To avoid more socks this season, we got to work assembling a by-degen, for-degen gift guide to help you out this holiday season. The best part? We’ve adapted it for year-round utility to include those who don’t celebrate western holidays.</p>
<p>For those of us on the proverbial holiday clock, we know it’s ticking. Let’s dive in! <img width="1920" height="1080" src="/images/blog/Gift-Guide.png" /></p>
<h3><strong>For the Normie Looking to Gift the Degen in Their Life ⬇️</strong></h3>
<p>We know we know, no more Bitcoin Bar Lights or books on doing your taxes. If you’re looking for degen-approved gifts that don’t require a crypto wallet to purchase, you’re in the right place! Here’s our top picks for how to celebrate a special day with your NFT-obsessed loved one that doesn’t end up in googling USD to ETH conversation rates:</p>
<h4><u>Hardware Wallet</u></h4>
<p>A hardware wallet is a perfect gift for any NFT degen who takes their crypto security seriously. These physical devices offer a secure way to store and manage cryptocurrency and NFT assets, protecting them from online threats like hacking and phishing attacks.</p>
<p>Plus, hardware wallets are portable and easy to use, making them a convenient and practical gift for any crypto enthusiast. So consider giving the gift of security and peace of mind with a hardware wallet this holiday season.</p>
<p>💲 Affordable: <a href="https://www.safepal.com/"><u>Safepal</u></a></p>
<p>💲💲 Advanced Security Features: <a href="https://trezor.io/"><u>Tezor</u></a></p>
<p>💲💲💲 Most Popular: <a href="https://www.ledger.com/"><u>Ledger</u></a></p>
<h4><u>CoinVoucher</u></h4>
<p>If you’re not well-versed in the world of crypto — consider this a crypto gift card! These prepaid cards allow the recipient to easily redeem them for a variety of popular cryptocurrencies, including Bitcoin, Ethereum, and more, all without the need for a crypto wallet. 💳</p>
<p>They’re a convenient and secure way for normies to cover their loved ones’ next purchase (or gas fees), making them a perfect gift for the NFT degen in your life.</p>
<p>➡️ <a href="https://cryptovoucher.io/"><u>Get Started</u></a></p>
<h4><u>Noise Canceling Headphones</u></h4>
<p>Got a gamer on your hands? Give the gift of distraction-free gaming! Noise canceling headphones make a great gift for any degen gamer looking to immerse themselves in their favorite games without distractions. These headphones use advanced technology to cancel out external noise, allowing the wearer to focus on their gameplay without intrusion from outside surroundings. They’re also comfortable to wear and offer excellent sound quality, making them a practical and enjoyable gift for any degen gamer.</p>
<p>💲 Affordable: <a href="https://www.razer.com/gaming-headsets/razer-kraken-v3-x"><u>Razer Kraken V3 Headset</u></a></p>
<p>💲💲 Wired: <a href="https://www.razer.com/gaming-headsets/razer-blackshark-v2"><u>Razer Blackshark V2 Headset</u></a></p>
<p>💲💲💲 Wireless: <a href="https://hyperx.com/products/hyperx-cloud-alpha-wireless?variant=42135502422173&amp;currency=USD&amp;gclid=Cj0KCQiA14WdBhD8ARIsANao07hboZDoL-l4Yhd1n0Mh_3L1dozBqSjLUqOyVYZuO2yZOxHeWkU4SPQaAg0pEALw_wcB"><u>HyperX Cloud Alpha Wireless Headset</u></a></p>
<p><u>No-Crypto Required Digital Display</u></p>
<p>Looking for the perfect holiday gift for the art-loving, tech-savvy degen in your life? Consider the Meural Smart WiFi Photo Frame! This sleek and modern digital picture frame not only displays traditional digital photos, but also allows the recipient to showcase their prized NFT collection. The best part? No need to purchase cryptocurrency or go through the hassle of uploading NFTs during checkout. Simply connect the frame to the internet via WiFi and control it all through a convenient smartphone app!</p>
<p>➡️ Find the Frame <a href="https://www.netgear.com/home/digital-art-canvas/photoframe/"><u>HERE</u></a></p>
<p>While you’re at it, pick up a copy of <a href="https://www.amazon.com/NFT-Handbook-Course-Non-Fungible-Revealed-ebook/dp/B09PPRGHSZ?crid=FD4ZOUPJW5BY&amp;keywords=nft+book&amp;qid=1643621560&amp;refinements=p_n_publication_date:1250226011&amp;rnid=1250225011&amp;s=books&amp;sprefix=nft+book,aps,458&amp;sr=1-2&amp;linkCode=sl1&amp;tag=andzol-20&amp;linkId=69708d2debf62fae366e14ef61fe421d&amp;language=en_US&amp;ref_=as_li_ss_tl"><u>The NFT Handbook</u></a> or <a href="https://www.amazon.com/NFTs-Dummies-Tiana-Laurence/dp/1119843316?crid=3HQZVKRIMRCC5&amp;keywords=nft+book&amp;qid=1662553579&amp;sprefix=nft+boo,aps,161&amp;sr=8-10&amp;linkCode=sl1&amp;tag=andzol-20&amp;linkId=d7dbf7a7a3690a81d059628b2a6bfe38&amp;language=en_US&amp;ref_=as_li_ss_tl"><u>NFTs For Dummies</u></a> for yourself to learn a little bit about your loved one’s vibrant online world.</p>
<h3><strong>Our Top Picks for Degen to Degen Gifting ⬇️</strong></h3>
<p>Some of your closest crypto confidants might live oceans away — we get it. This comprehensive list covers everything from your neighborhood crew, to your group chat where you complain about gas fees — all the way to the connections you may only have a Twitter handle, Discord username or wallet address for.</p>
<h4><u>Bring Digital To Life with a Physical Display — Degen Style</u></h4>
<p>Turn a friend’s favorite NFT into a tangible treasure with Infinite Objects or Flexy! These companies offer the ability to create physical copies of digital NFTs, allowing you to bring a loved one’s favorite collectibles to life. Give the gift of a physical NFT to the degen in your life and watch their face light up as they unwrap a one-of-a-kind collectible made with durable, high-quality materials.</p>
<p>➡️ <a href="https://infiniteobjects.com/"><u>Explore Infinite Objects</u></a></p>
<p>➡️ <a href="https://flexynfts.io/"><u>Explore Flexy</u></a></p>
<p>Looking for something more wallet-friendly? (no pun intended) Turn their NFTs into a piece of custom merch using <a href="https://pixels.com/printnfts"><u>Pixels</u></a>! Just be sure you’re not violating any usage rights before you get started. Learn more about NFTs with Terms and Conditions <a href="/blog/aspen-solves-for-legal-in-web3"><u>HERE</u></a></p>
<h4><u>Delight Art Collectors with a Tender Pass</u></h4>
<p>The perfect gift for the art collector in your life! A Tender Pass unlocks access to unique collaborations with up-and-coming artists, novel curation tools, collector insights and engaging community channels. On top of the utility perks, every Pass helps grow the Tender ecosystem and supports the entire generative art lifecycle from creation to collection.</p>
<p>➡️ Learn more or mint pass <a href="https://tender.art/pass"><u>HERE</u></a></p>
<h4><u>Make memories and meet them at your nearest NFT conference!</u></h4>
<p>Whether you’re headed to <a href="https://www.nftparis.xyz/"><u>NFT Paris</u></a>, <a href="https://goexpoverse.com/"><u>Expoverse</u></a>, or <a href="https://consensus.coindesk.com/"><u>Consensus 2023</u></a>, snagging an extra ticket for another degen in your life makes a great gift!</p>
<p>Attending an NFT conference is a great opportunity to network with other crypto enthusiasts and learn about the latest developments in the NFT space. Conference passes often come with access to exclusive events and parties, giving your friend the chance to meet with industry leaders and VIPs</p>
<p>➡️ Stay up to date on 2023 events and access event registration pages <a href="https://influencermarketinghub.com/nft-events/"><u>HERE</u></a></p>
<h4><u>Mint personalized holiday cards using a no-code platform!</u></h4>
<p>Skip snail mail this year and create a personalized holiday card collection to drop to friends for a degen-approved way to send holiday cheer.</p>
<p>For an easy lift, select a no-code NFT platform that allows you to create and mint your own NFTs, like <a href="https://aspenft.io/"><u>Aspen</u></a>.</p>
<p>Once you’ve chosen a platform, you’ll need to create an account and follow the steps to mint your own NFT. This will typically involve uploading an image or design for your holiday card, as well as adding any additional details or information you’d like to include. Once you’ve finished creating your NFT holiday card, you can then send it to your friends as a special holiday gift.</p>
<p>Recipients will be able to view and collect the NFT holiday card using a wallet that is compatible with the platform you used to mint the NFT.</p>
<h4><u>Make it easy, buy them an NFT</u></h4>
<p>Shopping online just got easier — you don’t even have to splurge for expedited shipping if you’re running a bit behind! Buying an NFT from a friend’s favorite collection is a great way to personalize your gift giving while simultaneously supporting independent creators. Once you’ve purchased the NFT you’d like to give, make sure you double check the recipient’s wallet address to ensure you’re transferring to the correct wallet and confirm the transaction.</p>
<p>So easy you could (and should) do it again.</p>
<h4><u>Host a Virtual Holiday Party</u></h4>
<p>Put your virtual land to festive use! Throwing a holiday party in Decentraland or Sandbox is an amazing way to celebrate the season with your international NFT friends! Invite your entire degen network to join the party by sharing the coordinates of your land with them and deck the virtual halls with holiday-themed NFTs and other festive decorations. Keep guests entertained by hosting an NFT gift exchange or a virtual snowball fight. Don’t forget to add some holiday cheer with a playlist of festive music!</p>
<p>Hint: You can even use our Personalized Holiday Cards idea as invitations</p>
<h4><u>Snag a Subscription to an NFT Newsletter</u></h4>
<p>We’re big fans of subscription based gifts. One of our fave newsletters, The Defiant, would make a great holiday gift for a friend who is interested in the world of decentralized technology and crypto. The Defiant offers daily news and analysis on the latest developments in the web3 space, as well as in-depth articles and interviews with industry leaders.</p>
<p>With a subscription, your fellow degen will have access to valuable content, stay up-to-date on the latest happenings in the world of decentralized technology and support independent journalism to ensure that The Defiant can continue to produce high-quality content for the web3 community.</p>
<p>➡️ Check out subscription options <a href="https://thedefiant.io/go-premium"><u>HERE</u></a></p>
<h3><strong>A Few Ideas for Creators Looking to Thank Their Collectors ⬇️</strong></h3>
<p>Whether it’s because you’ve found a little holiday spirit, you’re looking to celebrate a collection anniversary, or you’re just looking for a way to say ‘Thank You’ to the collectors who supported you along the way, we’ve got you covered.</p>
<h4><u>Send Collectors Physical Prints</u></h4>
<p><a href="https://beyondprint.eu/"><u>Beyond Print</u></a> and <a href="https://gemit.io/"><u>GEMIT</u></a> offer NFT printing services that specialize in producing high-quality prints from digital files. Both platforms offer a range of print materials and sizes, and can help the artist create stunning prints that are perfect for gift-giving during the holiday (or any) season.</p>
<p>If you’re working at a smaller scale and are looking to incorporate a more personal touch, you could even create physical versions of your own work yourself, using specialized printing equipment and materials. This is definitely a more hands-on approach — but allows you to have more control over the final product and potentially save on costs. Plus, creating the prints themselves can be a fun and festive way to connect with your growing community.</p>
<p>If you have a larger following than hand-made copies will allow, consider opening up a commissions request list for top collectors — offering IRL works such as canvas paintings, murals, art installations, home décor, and other tangible household items.</p>
<h4><u>We Heard Santa Does Airdrops Now</u></h4>
<p>Airdropping free NFTs to engaged collectors is a great way for web3 creators to show their appreciation and thank their most loyal fans. This not only incentivizes collectors to remain engaged with your work, but also provides a special surprise and unexpected gift.</p>
<p>Airdropping no-cost NFTs can also be a great way to showcase work that never made it to market or draft work that you didn’t include in a previous collection. With Aspen’s marketing tools — your distribution options expand further! Use QR code or email claim links to connect rewarding your collectors with new or existing marketing campaigns.</p>
<p>Whichever way you go about it, airdropping NFTs is a thoughtful and generous gesture that is sure to be appreciated by collectors.</p>
<h4><u>Say Thank You in Crypto</u></h4>
<p>Reimbursing gas fees paid by collectors who minted can be a great way to show your appreciation and thank your community this holiday season. Gas fees can be a significant expense for collectors, especially if they are minting multiple NFTs. By reimbursing these fees, you can demonstrate your gratitude and help offset some of the costs associated with collecting your NFTs during the time of year where everybody could use a little more in their wallet.</p>
<h4><u>Release Collector-Only Content</u></h4>
<p>Say thanks to collectors this holiday season (or any time of year) by giving them access to exclusive, collectors-only content! This could include behind-the-scenes footage or photos from the creation process, early drafts or sketches of the NFTs, or exclusive interviews and Q&amp;A sessions with you and your team.</p>
<p>This unique experience will make them feel appreciated and foster a sense of community around your work to help you jingle all the way into next holiday season.</p>
<h4><u>Grant Allowlist Spots for Your Next Release</u></h4>
<p>Looking for a low-cost, low-effort way to share your gratitude? Add previous collectors to your next collection’s allowlist! For our newer creators, an allowlist is a list of collectors who are given priority access to purchase NFTs from a new collection before it is released to the general public.</p>
<p>By granting your previous collectors allowlist spots, you can show your appreciation for their support and engagement with your work while simultaneously building anticipation and excitement for your next release.</p>
<h3><strong>We Can’t Forget Collectors Looking to Give Back to the Creators Supplying the Ecosystem with Incredible Work ⬇️</strong></h3>
<p>Show your support for your favorite Creators this holiday season (and every season!) by helping them find new community members and increasing their online visibility!</p>
<p>It can be difficult for creators to manage their entire business and grow their online presence at the same time. Creating and promoting their work requires a significant amount of time and energy, and it can be challenging to balance these tasks with the day-to-day responsibilities of running a project.</p>
<p>As a result, many creators struggle to get their work seen by a wider audience and increase their visibility online. This is where collectors can step in and help. By taking the initiative to promote a creator’s work and help them grow their online presence, collectors can make a big impact on a creator’s success. This not only helps the creator, but it also gives collectors the opportunity to support and engage with the art community in a meaningful way.</p>
<p>Here’s two ways to get started</p>
<p>➡️ Feature the Creator in your Digital Galleries!</p>
<p>Whether you create a folder on <a href="https://aspenft.io/"><u>Aspen</u></a> and share your Gallery Link or feature the Creator’s work in a Gallery, Collection or Square on <a href="https://deca.art/"><u>deca.art</u></a>, virtual community platforms are a great place to give some of your favorite creators an end of the year shout-out.</p>
<p>➡️ Post on Social Media</p>
<p>Creators are constantly looking to expand their audience and chances are, if you love their work — someone you know might love it too! By writing and posting a Twitter thread, sharing their work on your Instagram Stories or retweeting the Creator’s original posts to increase their amplification, it can go a long way!</p>
<h4><strong>One last note from us and we’ll let you get to work!</strong></h4>
<p>If you’re struggling to find something your degen loved one will love to open this season — remember that NFT aficionados come in all shapes and sizes, and have a wide range of interests and passions.</p>
<p>Don’t settle for a generic NFT gift that doesn’t speak to their interests. Use this guide and take the time to find something that they will truly love and appreciate. 💜</p>
<p>Whether you‘re shopping for a tech-savvy art lover, an immersive gamer, or a crypto security expert, go the extra mile and find something that will truly delight your degen this holiday season. 🎁</p>
<p>Time to get degenerous!</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Hit-Project-Targets-Launch-Studio3@3x.png" /></a></p>


The perfect gift for the Degen in your life

Definitive gift guide for Degens

## Seize the Opportunity: Build a Web3 Business Now

When Sun Tzu penned 'The Art of War,' he may not have envisioned the modern-day Web3 entrepreneur, but his wisdom resonates with them. Economic recessions have historically sparked a surge in entrepreneurial activity.

In fact, 57% of today's Fortune 500 companies were founded during a recession, and over 4.4 million new businesses emerged in the U.S. in 2020, amidst the COVID-19 pandemic.

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

The crypto bear market has undoubtedly presented challenges for those looking to leverage NFT tools to build new Web3 businesses. We've fielded numerous questions from Creators across music, art, and film sectors, such as:

➡️ “What types of Web3 tools do I need to create and build my business?”

➡️ “How do I ensure I get paid when my NFTs are sold and resold?”

➡️ “What steps should I take to protect my rights and the rights of my collectors?”

We believe the burst of the NFT trading bubble has spurred greater innovation, providing real builders with the opportunity to bring Web3 back to its creative roots. The focus is shifting away from Twitter shill-bots and the relentless focus on pumping bags.

Are the days of launching a low-quality PFP project, hopping on a few Twitter spaces, paying for a few influencer endorsements, and seeing your social followings skyrocket over? We certainly hope so. But remember, that's not how you build a sustainable Web3 business; it's how you build a bubble. And we all know what happens to bubbles.

The end of this bubble doesn't signify the end of its underlying technology. Remember the dot.com crash? It didn't lead to the demise of online business. Quite the contrary, the number of websites grew from over 2000 in 1994 to over 2 million in 1998, and now it's almost 2 billion.

Sun Tzu is right — this is a tremendous opportunity.

While the world watched Bored Apes break six-figure transaction records and Jack Dorsey sell his first tweet, we've been focused on solving numerous pain points preventing greater adoption. Aspen’s minting and marketing tools deploy intuitive and accessible tools into the ecosystem, empowering and equipping entrepreneurs with the resources they need to make money in Web3.

### **Another Milestone Mint: Introducing Degen Dance Club** <img width="1200" height="675" src="/images/blog/DDC-Social.png" />

Last quarter we introduced the <a target="_blank" href="https://medium.com/@aspenft/aspen-solves-for-legal-in-web3-delivers-worlds-first-commercial-nft-with-on-chain-terms-and-5d9a142e287c"><u>first NFTs with integrated terms and conditions</u></a> in collaboration with National Lampoon. Despite current market conditions, the collection sold out in 150 seconds, highlighting the very real demand to innovative Creators who have access or want to create IP that is not CC0.

Now, Aspen is celebrating another minting milestone: the first music album NFT with transferable on-chain terms and conditions and programmatically split royalties for collaborators on primary and secondary sales. And, it’s got AI-generated remixed content to boot.

More simply: another way for Creators to generate more revenue in web3.

Degen Dance Club — founded by multi-platinum musician Michael Antoniou — moves into its genesis mint shortly, introducing a revolutionary, music ownership opportunity designed to elevate music creation tools and resources using web3.

Michael began his career as a session guitarist in 2009 working with a number of breakthrough UK artists. In 2012, he was the guitarist and writer on Rihanna’s single ‘What Now’, featured on her Grammy Award winning album ‘Unapologetic’.

By 2016, he had started attracting major label and publishing interest, however, was unable to reach mutually agreeable terms. Unfazed by music industry politics, Michael decided it was best to continue forward independently; he launched his own record label ‘Deep Stack Records.’

Fast forward to today, Michael has partnered with Mintwerx, Delphos and Nameflick to launch the Magnetism EP. The 4,000 NFT collection is made up of 4 original songs available for public mint soon.

### **How can you start a business (or a movement) from four songs?**

Each Magnetism mint is accompanied by a generative PFP along with the opportunity to mint a unique AI-generated remix of the original song. Minters will own the original or ‘masters’ to the one-of-a-kind remix for their own music creation purposes or to utilize commercially.

Following the Magnetism drop, holders will receive exclusive access to a second collection powered by Degen Dance Club’s generative music platform. Minters will again own exclusive rights to the masters of the songs they mint made possible through Aspen.

It gets better.

V2 Generative Collection Holders will also be able to mint the musical <a target="_blank" href="https://www.epidemicsound.com/blog/what-are-stems-in-music-production/"><u>stems</u></a> (or, audio file that breaks a track into individual mixes) that their NFT was made with. Stem NFTs will be individually tradable and holders will be granted a license (again, through Aspen’s terms capabilities) to use them within their own compositions and Degen Dance Club’s Creator Platform.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

Their Creator Platform (coming soon) delivers easy-to-use music creation tools to their community, democratizing music production and eliminating the need to own expensive equipment. Holders will be able to use the platform to integrate the stems in their wallet into DDC’s AI-powered soundworld to generate their own compositions, and turn them into NFTs.

From four tracks to a fully-formed business model — all powered by Aspen.

### **How can I find my footing in Web3?**

Aspen provides a platform for Creators to design, build, and deliver experiences their customers, fans and communities love, regardless of their experience in crypto, NFTs or even ecommerce.

Whether you are an existing business, new startup, or have found yourself going it alone — Aspen’s no-code, minting and marketing tools transform previously complex processes into just a few simple steps to stand up your very own Web3-based business.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>Seize the Opportunity: Build a Web3 Business Now</h2>
<p>When Sun Tzu penned 'The Art of War,' he may not have envisioned the modern-day Web3 entrepreneur, but his wisdom resonates with them. Economic recessions have historically sparked a surge in entrepreneurial activity.</p>
<p>In fact, 57% of today's Fortune 500 companies were founded during a recession, and over 4.4 million new businesses emerged in the U.S. in 2020, amidst the COVID-19 pandemic.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>The crypto bear market has undoubtedly presented challenges for those looking to leverage NFT tools to build new Web3 businesses. We've fielded numerous questions from Creators across music, art, and film sectors, such as:</p>
<p>➡️ “What types of Web3 tools do I need to create and build my business?”</p>
<p>➡️ “How do I ensure I get paid when my NFTs are sold and resold?”</p>
<p>➡️ “What steps should I take to protect my rights and the rights of my collectors?”</p>
<p>We believe the burst of the NFT trading bubble has spurred greater innovation, providing real builders with the opportunity to bring Web3 back to its creative roots. The focus is shifting away from Twitter shill-bots and the relentless focus on pumping bags.</p>
<p>Are the days of launching a low-quality PFP project, hopping on a few Twitter spaces, paying for a few influencer endorsements, and seeing your social followings skyrocket over? We certainly hope so. But remember, that's not how you build a sustainable Web3 business; it's how you build a bubble. And we all know what happens to bubbles.</p>
<p>The end of this bubble doesn't signify the end of its underlying technology. Remember the dot.com crash? It didn't lead to the demise of online business. Quite the contrary, the number of websites grew from over 2000 in 1994 to over 2 million in 1998, and now it's almost 2 billion.</p>
<p>Sun Tzu is right — this is a tremendous opportunity.</p>
<p>While the world watched Bored Apes break six-figure transaction records and Jack Dorsey sell his first tweet, we've been focused on solving numerous pain points preventing greater adoption. Aspen’s minting and marketing tools deploy intuitive and accessible tools into the ecosystem, empowering and equipping entrepreneurs with the resources they need to make money in Web3.</p>
<h3><strong>Another Milestone Mint: Introducing Degen Dance Club</strong> <img width="1200" height="675" src="/images/blog/DDC-Social.png" /></h3>
<p>Last quarter we introduced the <a target="_blank" href="https://medium.com/@aspenft/aspen-solves-for-legal-in-web3-delivers-worlds-first-commercial-nft-with-on-chain-terms-and-5d9a142e287c"><u>first NFTs with integrated terms and conditions</u></a> in collaboration with National Lampoon. Despite current market conditions, the collection sold out in 150 seconds, highlighting the very real demand to innovative Creators who have access or want to create IP that is not CC0.</p>
<p>Now, Aspen is celebrating another minting milestone: the first music album NFT with transferable on-chain terms and conditions and programmatically split royalties for collaborators on primary and secondary sales. And, it’s got AI-generated remixed content to boot.</p>
<p>More simply: another way for Creators to generate more revenue in web3.</p>
<p>Degen Dance Club — founded by multi-platinum musician Michael Antoniou — moves into its genesis mint shortly, introducing a revolutionary, music ownership opportunity designed to elevate music creation tools and resources using web3.</p>
<p>Michael began his career as a session guitarist in 2009 working with a number of breakthrough UK artists. In 2012, he was the guitarist and writer on Rihanna’s single ‘What Now’, featured on her Grammy Award winning album ‘Unapologetic’.</p>
<p>By 2016, he had started attracting major label and publishing interest, however, was unable to reach mutually agreeable terms. Unfazed by music industry politics, Michael decided it was best to continue forward independently; he launched his own record label ‘Deep Stack Records.’</p>
<p>Fast forward to today, Michael has partnered with Mintwerx, Delphos and Nameflick to launch the Magnetism EP. The 4,000 NFT collection is made up of 4 original songs available for public mint soon.</p>
<h3><strong>How can you start a business (or a movement) from four songs?</strong></h3>
<p>Each Magnetism mint is accompanied by a generative PFP along with the opportunity to mint a unique AI-generated remix of the original song. Minters will own the original or ‘masters’ to the one-of-a-kind remix for their own music creation purposes or to utilize commercially.</p>
<p>Following the Magnetism drop, holders will receive exclusive access to a second collection powered by Degen Dance Club’s generative music platform. Minters will again own exclusive rights to the masters of the songs they mint made possible through Aspen.</p>
<p>It gets better.</p>
<p>V2 Generative Collection Holders will also be able to mint the musical <a target="_blank" href="https://www.epidemicsound.com/blog/what-are-stems-in-music-production/"><u>stems</u></a> (or, audio file that breaks a track into individual mixes) that their NFT was made with. Stem NFTs will be individually tradable and holders will be granted a license (again, through Aspen’s terms capabilities) to use them within their own compositions and Degen Dance Club’s Creator Platform.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<p>Their Creator Platform (coming soon) delivers easy-to-use music creation tools to their community, democratizing music production and eliminating the need to own expensive equipment. Holders will be able to use the platform to integrate the stems in their wallet into DDC’s AI-powered soundworld to generate their own compositions, and turn them into NFTs.</p>
<p>From four tracks to a fully-formed business model — all powered by Aspen.</p>
<h3><strong>How can I find my footing in Web3?</strong></h3>
<p>Aspen provides a platform for Creators to design, build, and deliver experiences their customers, fans and communities love, regardless of their experience in crypto, NFTs or even ecommerce.</p>
<p>Whether you are an existing business, new startup, or have found yourself going it alone — Aspen’s no-code, minting and marketing tools transform previously complex processes into just a few simple steps to stand up your very own Web3-based business.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


“In the midst of chaos, there is always opportunity.”

Seize the Opportunity: Build a Web3 Business Now

## **Aspen solves for legal in web3: Delivers world’s first commercial NFT with on-chain Terms and Conditions in a fight for Creators’ rights against optional royalties**

<img width="1200" height="675" src="/images/blog/NL-Recover.png" /><br><br>Terms and conditions, cue eye-roll.

They’re pages we scroll past, close out of, and associate more with being a roadblock than a revolution. But what if they were just the thing we needed to catalyze a better solution for Creator Royalties?

What are terms and conditions anyway? T&Cs are nothing other than a contract in which the owner clarifies the conditions of use of its good or service through a document governing the contractual relationship between the provider of the good or service and its user. They are the green check we click everyday.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

So what’s the hitch? There are already numerous examples of NFTs with terms and conditions right? — Well, yes, but the problem is those terms and conditions are not integrated into the NFT acquisition process. Ultimately they may not be legally binding, as clearly demonstrated by lack of royalty payment by marketplaces.

That’s quite problematic if you are trying to make a living in Web3.

### **Enter Optional Royalties**

What’s happening here is Creators deploy smart contracts that say they’re due 5% of royalties and write up nice neat terms and conditions reiterating this and drop them on their websites. However, when it comes to collecting, the marketplaces say no, and pass their royalties on to their real customers — traders — in pursuit of increased user acquisition and volume.

But wait, say the Creators, we had a smart contract and terms on our site, WTF!

Unfortunately, what Creators now understand is that because the new buyer/trader never ever contractually agreed to pay you, you have no legal basis to take action. In other words, you’re S.O.L.

And from where we sit, that’s just not ok.

So, as people who have sat at the intersection of blockchain and legal tech for nearly a decade, we saw this day coming and have spent the last year building the first stepping stone to a better solution.

Introducing the World’s First Commercial NFT with Terms and Conditions powered by Aspen.

We have partnered with cult-classic [<u>National Lampoon</u>](https://www.nlstudios.io/), in collaboration with [<u>soulcurryart</u>](https://twitter.com/soulcurryart?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and [<u>TAYL0RWTF,</u>](https://twitter.com/TAYL0RWTF) for a historic NFT drop at the intersection of creator royalties, NFT terms and conditions, and digital asset licensing agreements. This drop ensures Creators of any size can gain legal leverage on parties who take advantage of their digital property rights, such as the payment of royalties.

The collection, the first in the ReCover Series, delivers reimagined works of the iconic [<u>National Lampoon October 1973 Banana Issue featuring Vincent Van Gogh</u>](https://www.marksverylarge.com/issue-index/1973-10/), transformed into NFTs, which can only be minted after the new owner agrees to the NFT’s terms and conditions.

Further, those terms and conditions must be agreed to by every subsequent buyer at each acquisition event following the initial mint on any marketplace that lists ETH-based NFTs.

This is possible via the smart contract National Lampoon created on Aspen which has disabled the transfer function until the new acquiring wallet signals on-chain that it accepts the collection’s T&Cs.

How do you accept the terms on-chain? For this particular mint, new owners will click the ‘Accept Terms’ button on [<u>TAYL0R.WTF</u>](https://app.aspenft.io/1/contract/0x8f211F2572f985cf26A59df72Fd199649f5eFa66) and [<u>SoulCurry’s</u>](https://app.aspenft.io/1/contract/0x72D800A274dAFFeEBb97a46907850CEBACcc7A67) storefronts.

Importantly, National Lampoon (or any marketplace for that matter) can join the party by adding an ‘accept terms’ button on their site via connecting to NL’s smart contract. We do this every day for all other digital purchases in the US, do we really think it will be any different with NFTs?

### **ReCover: The Intersection of Terms and Conditions, IP Protection, and NFT Royalties**

While we’re firmly against marketplaces moving to optional and/or zero royalties, how can we expect said marketplaces to enforce creator royalties when there is no [<u>legal basis</u>](https://www.forbes.com/sites/leeorshimron/2022/10/24/nft-creators-are-suddenly-losing-a-major-source-of-income/?sh=7e5de54c3063) for them to do so?&nbsp;

Before they can do better, there needs to be better tools and better technology available to build better experiences for all market participants.

That’s where we come in.

Aspen’s minting tools introduces *integrated legal contracting*, allowing brands and creators to synthesize real-world documents — like existing usage rights, commercial rights, and distribution rights — into their smart contracts supplemented with customizable terms attached to the associated NFTs.

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### The result?

New monetization opportunities for the owners of historical IP, innovative collaborations between IP owners and artists, and an opportunity for media forms regulated by strict terms of use (music, film, live-action, art, you name it) to enter web3 without violating their contractual obligations.

The NFTs in the ReCover series also have royalties specifications outlined in — you guessed it — the terms and conditions. They will be the first commercial NFTs minted where a purchaser will agree to the NFTs terms in a legally binding way — providing Creators with the world’s first legal basis to claim unpaid royalties.

Let us say it another way: If your NFTs show up on a marketplace that won’t pay you royalties, now you can actually do something about it: they either pay up or take them down. This seems like a much better option then the unilateral [<u>greenlisting approach</u>](https://www.theblock.co/post/183010/immutablex-solution-enforce-royalties-ethereum) recently implemented by OpenSea and Immutable which, in our view, needlessly fractures the NFT ecosystem.

There’s a lot of exciting work to be done here, and there are more legal superpowers left to inject into NFTs (like [<u>zero knowledge proofs</u>](https://en.wikipedia.org/wiki/Zero-knowledge_proof)), but the reality is nothing can be built on a framework that doesn’t have a legal basis. This is why our first commercial service offers minting capabilities with (or without) terms and conditions.

### **Introducing Programmatic Multi-Wallet Payments for Primary Sales and Secondary Royalties**

Here’s the encore.

If the world’s first NFT with integrated terms and conditions wasn’t an exciting enough headline for you — there’s more.

In addition to demonstrating integrated terms, National Lampoon’s ReCover Collection will also be the first NFT drop where *all portions of the primary sale and all subsequent royalties* will be automatically split and programmatically sent to each person’s wallet that’s associated with the creation of this collection.

National Lampoon will not take custody of the project’s revenues and/or royalties — their smart contract will handle this.

TAYL0RWTF and soulcurryart can call the contract directly to be paid programmatically without requiring National Lampoon to allocate from their wallet — something many Creators have learned is not possible with existing NFT minting tools and launchpads. Aspen allows unlimited wallets for multi-wallet payment distribution for both primary and secondary sales.

\#CreatorRights also needs \#CreatorPayments.

### **Minting ReCover NFTs: A Milestone Opportunity at the Intersection of Art, Comedy, and IP**

The first mint from National Lampoon, the ReCover project is social proof of the brand’s ability to merge legacy IP with modern artists generating attractive creative and economic opportunities for all project participants.

National Lampoon’s second collection, [<u>The Poison Pill</u>](https://hypemoon.com/2022/9/national-lampoon-nft-debut), is an all-access membership to the brand’s revival of bold, renegade comedy and media in the modern age. The digital collectible will be the first phase in their strategy to build a platform that gives the freedom and reach for the public and creators/comedians to share and express ideas through content

Interested in having your very own smart contract with or without terms and multi-wallet payouts? Find out more about <u><a target="_blank" rel="noopener" href="https://aspenft.io/">Aspen</a></u> today!

<a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Aspen solves for legal in web3: Delivers world’s first commercial NFT with on-chain Terms and Conditions in a fight for Creators’ rights against optional royalties</strong></h2>
<p><img width="1200" height="675" src="/images/blog/NL-Recover.png" /><br><br>Terms and conditions, cue eye-roll.</p>
<p>They’re pages we scroll past, close out of, and associate more with being a roadblock than a revolution. But what if they were just the thing we needed to catalyze a better solution for Creator Royalties?</p>
<p>What are terms and conditions anyway? T&amp;Cs are nothing other than a contract in which the owner clarifies the conditions of use of its good or service through a document governing the contractual relationship between the provider of the good or service and its user. They are the green check we click everyday.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>So what’s the hitch? There are already numerous examples of NFTs with terms and conditions right? — Well, yes, but the problem is those terms and conditions are not integrated into the NFT acquisition process. Ultimately they may not be legally binding, as clearly demonstrated by lack of royalty payment by marketplaces.</p>
<p>That’s quite problematic if you are trying to make a living in Web3.</p>
<h3><strong>Enter Optional Royalties</strong></h3>
<p>What’s happening here is Creators deploy smart contracts that say they’re due 5% of royalties and write up nice neat terms and conditions reiterating this and drop them on their websites. However, when it comes to collecting, the marketplaces say no, and pass their royalties on to their real customers — traders — in pursuit of increased user acquisition and volume.</p>
<p>But wait, say the Creators, we had a smart contract and terms on our site, WTF!</p>
<p>Unfortunately, what Creators now understand is that because the new buyer/trader never ever contractually agreed to pay you, you have no legal basis to take action. In other words, you’re S.O.L.</p>
<p>And from where we sit, that’s just not ok.</p>
<p>So, as people who have sat at the intersection of blockchain and legal tech for nearly a decade, we saw this day coming and have spent the last year building the first stepping stone to a better solution.</p>
<p>Introducing the World’s First Commercial NFT with Terms and Conditions powered by Aspen.</p>
<p>We have partnered with cult-classic <a href="https://www.nlstudios.io/"><u>National Lampoon</u></a>, in collaboration with <a href="https://twitter.com/soulcurryart?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"><u>soulcurryart</u></a> and <a href="https://twitter.com/TAYL0RWTF"><u>TAYL0RWTF,</u></a> for a historic NFT drop at the intersection of creator royalties, NFT terms and conditions, and digital asset licensing agreements. This drop ensures Creators of any size can gain legal leverage on parties who take advantage of their digital property rights, such as the payment of royalties.</p>
<p>The collection, the first in the ReCover Series, delivers reimagined works of the iconic <a href="https://www.marksverylarge.com/issue-index/1973-10/"><u>National Lampoon October 1973 Banana Issue featuring Vincent Van Gogh</u></a>, transformed into NFTs, which can only be minted after the new owner agrees to the NFT’s terms and conditions.</p>
<p>Further, those terms and conditions must be agreed to by every subsequent buyer at each acquisition event following the initial mint on any marketplace that lists ETH-based NFTs.</p>
<p>This is possible via the smart contract National Lampoon created on Aspen which has disabled the transfer function until the new acquiring wallet signals on-chain that it accepts the collection’s T&amp;Cs.</p>
<p>How do you accept the terms on-chain? For this particular mint, new owners will click the ‘Accept Terms’ button on <a href="https://app.aspenft.io/1/contract/0x8f211F2572f985cf26A59df72Fd199649f5eFa66"><u>TAYL0R.WTF</u></a> and <a href="https://app.aspenft.io/1/contract/0x72D800A274dAFFeEBb97a46907850CEBACcc7A67"><u>SoulCurry’s</u></a> storefronts.</p>
<p>Importantly, National Lampoon (or any marketplace for that matter) can join the party by adding an ‘accept terms’ button on their site via connecting to NL’s smart contract. We do this every day for all other digital purchases in the US, do we really think it will be any different with NFTs?</p>
<h3><strong>ReCover: The Intersection of Terms and Conditions, IP Protection, and NFT Royalties</strong></h3>
<p>While we’re firmly against marketplaces moving to optional and/or zero royalties, how can we expect said marketplaces to enforce creator royalties when there is no <a href="https://www.forbes.com/sites/leeorshimron/2022/10/24/nft-creators-are-suddenly-losing-a-major-source-of-income/?sh=7e5de54c3063"><u>legal basis</u></a> for them to do so? </p>
<p>Before they can do better, there needs to be better tools and better technology available to build better experiences for all market participants.</p>
<p>That’s where we come in.</p>
<p>Aspen’s minting tools introduces <em>integrated legal contracting</em>, allowing brands and creators to synthesize real-world documents — like existing usage rights, commercial rights, and distribution rights — into their smart contracts supplemented with customizable terms attached to the associated NFTs.</p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3>The result?</h3>
<p>New monetization opportunities for the owners of historical IP, innovative collaborations between IP owners and artists, and an opportunity for media forms regulated by strict terms of use (music, film, live-action, art, you name it) to enter web3 without violating their contractual obligations.</p>
<p>The NFTs in the ReCover series also have royalties specifications outlined in — you guessed it — the terms and conditions. They will be the first commercial NFTs minted where a purchaser will agree to the NFTs terms in a legally binding way — providing Creators with the world’s first legal basis to claim unpaid royalties.</p>
<p>Let us say it another way: If your NFTs show up on a marketplace that won’t pay you royalties, now you can actually do something about it: they either pay up or take them down. This seems like a much better option then the unilateral <a href="https://www.theblock.co/post/183010/immutablex-solution-enforce-royalties-ethereum"><u>greenlisting approach</u></a> recently implemented by OpenSea and Immutable which, in our view, needlessly fractures the NFT ecosystem.</p>
<p>There’s a lot of exciting work to be done here, and there are more legal superpowers left to inject into NFTs (like <a href="https://en.wikipedia.org/wiki/Zero-knowledge_proof"><u>zero knowledge proofs</u></a>), but the reality is nothing can be built on a framework that doesn’t have a legal basis. This is why our first commercial service offers minting capabilities with (or without) terms and conditions.</p>
<h3><strong>Introducing Programmatic Multi-Wallet Payments for Primary Sales and Secondary Royalties</strong></h3>
<p>Here’s the encore.</p>
<p>If the world’s first NFT with integrated terms and conditions wasn’t an exciting enough headline for you — there’s more.</p>
<p>In addition to demonstrating integrated terms, National Lampoon’s ReCover Collection will also be the first NFT drop where <em>all portions of the primary sale and all subsequent royalties</em> will be automatically split and programmatically sent to each person’s wallet that’s associated with the creation of this collection.</p>
<p>National Lampoon will not take custody of the project’s revenues and/or royalties — their smart contract will handle this.</p>
<p>TAYL0RWTF and soulcurryart can call the contract directly to be paid programmatically without requiring National Lampoon to allocate from their wallet — something many Creators have learned is not possible with existing NFT minting tools and launchpads. Aspen allows unlimited wallets for multi-wallet payment distribution for both primary and secondary sales.</p>
<p>#CreatorRights also needs #CreatorPayments.</p>
<h3><strong>Minting ReCover NFTs: A Milestone Opportunity at the Intersection of Art, Comedy, and IP</strong></h3>
<p>The first mint from National Lampoon, the ReCover project is social proof of the brand’s ability to merge legacy IP with modern artists generating attractive creative and economic opportunities for all project participants.</p>
<p>National Lampoon’s second collection, <a href="https://hypemoon.com/2022/9/national-lampoon-nft-debut"><u>The Poison Pill</u></a>, is an all-access membership to the brand’s revival of bold, renegade comedy and media in the modern age. The digital collectible will be the first phase in their strategy to build a platform that gives the freedom and reach for the public and creators/comedians to share and express ideas through content</p>
<p>Interested in having your very own smart contract with or without terms and multi-wallet payouts? Find out more about <u><a target="_blank" rel="noopener" href="https://aspenft.io/">Aspen</a></u> today!</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Delivers world’s first commercial NFT with on-chain Terms and Conditions in a fight for Creators’ rights against optional royalties

Aspen solves for legal in web3

## **National Lampoon Selects Aspen to Power NFT Strategy - Creating a New Home for Comedy in Web3**

National Lampoon, the comedy institution first launched as a magazine spinoff of Harvard University’s Harvard Lampoon, has selected NFT platform, Aspen, to power their newly announced web3 initiative, marking the cult classic comedy house’s entrance into web3.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a>

Earlier this month, National Lampoon publicized its partnership with <a target="_blank" rel="noopener" href="https://www.hollywoodreporter.com/business/digital/national-lampoon-nfts-1235195205/"><u>Non Fungible Films</u></a>, piquing interest around soon-to-be-released NFTs and other web3 focused projects based on the famed Lampoon’s IP.

Aspen’s powerful minting and marketing tools enable National Lampoon to merge their existing legal contracts — inclusive of copyright, trademark and royalties considerations — with NFT smart contracts, unlocking their rich historical IP library and providing new pathways to revive their irreverent classics for old and new audiences alike.

“National Lampoon is focused on being as disruptive today as it was in its early years, and that’s why we’re democratizing comedy using Web3. Connecting artists and fans through our creative hub is critical to our success, which is now possible thanks to our collaboration with Aspen. Working with the team at Monax Labs and their NFT Platform, Aspen, we will be able to leverage everything National Lampoon stands for — from then and now — into new IP investments and fan support, empowering our creators to become the foremost comedians in web3,” said Harsharn Singh of National Lampoon NFT.

To date, the entertainment industry has struggled to execute compelling and profitable web3 initiatives due to various ownership constraints such as the inability to incorporate terms of use and service directly into NFTs and the associated transactions.&nbsp;

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3xSmall.png" /></a></p>

As a result, fans and consumers are left with little to be excited about as studios and content houses are unable to provide memorable or differentiating media experiences linked to protected IP, leaving them sidelined while consumer brands like Gucci and Tiffany <a target="_blank" rel="noopener" href="https://www.bloomberg.com/news/articles/2022-08-03/luxury-brands-gucci-tiffany-co-dive-into-nfts-despite-slump"><u>create new NFT-driven revenue streams.</u></a>

Aspen’s robust technology synthesizes National Lampoon’s existing IP agreements with blockchain-based tokens to produce NFTs with or without customizable terms and conditions. Further, Aspen’s transactional platform prompts purchasers to accept the terms and conditions for each acquisition event — ensuring those terms are enforceable throughout the life of the NFT.

“National Lampoon’s brand is legendary. We are excited to work together so consumers can experience their new and existing titles via NFTs while addressing IP and royalty requirements.” said Casey Kuhlman, CEO of Monax Labs. “NFT format represents the first real opportunity for brands to package and sell digital content and experiences as a consumer product, our partnership will showcase the value of media ownership via NFTs.”

National Lampoon’s digital revival is positioned to reinvigorate their reputation for rebellion and create a new home for comedy in web3. Their genesis collection, <a target="_blank" rel="noopener" href="https://hypemoon.com/2022/9/national-lampoon-nft-debut"><u>Poison Pill</u></a>, is an &nbsp;all-access membership to National Lampoon’s revival of bold, renegade comedy and media for the modern age. The digital collectible is the first phase in their pathway to providing creators and comedians a platform to share and express ideas through content.

<a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a>

<h2><strong>National Lampoon Selects Aspen to Power NFT Strategy - Creating a New Home for Comedy in Web3</strong></h2>
<p>National Lampoon, the comedy institution first launched as a magazine spinoff of Harvard University’s Harvard Lampoon, has selected NFT platform, Aspen, to power their newly announced web3 initiative, marking the cult classic comedy house’s entrance into web3.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a></p>
<p>Earlier this month, National Lampoon publicized its partnership with <a target="_blank" rel="noopener" href="https://www.hollywoodreporter.com/business/digital/national-lampoon-nfts-1235195205/"><u>Non Fungible Films</u></a>, piquing interest around soon-to-be-released NFTs and other web3 focused projects based on the famed Lampoon’s IP.</p>
<p>Aspen’s powerful minting and marketing tools enable National Lampoon to merge their existing legal contracts — inclusive of copyright, trademark and royalties considerations — with NFT smart contracts, unlocking their rich historical IP library and providing new pathways to revive their irreverent classics for old and new audiences alike.</p>
<p>“National Lampoon is focused on being as disruptive today as it was in its early years, and that’s why we’re democratizing comedy using Web3. Connecting artists and fans through our creative hub is critical to our success, which is now possible thanks to our collaboration with Aspen. Working with the team at Monax Labs and their NFT Platform, Aspen, we will be able to leverage everything National Lampoon stands for — from then and now — into new IP investments and fan support, empowering our creators to become the foremost comedians in web3,” said Harsharn Singh of National Lampoon NFT.</p>
<p>To date, the entertainment industry has struggled to execute compelling and profitable web3 initiatives due to various ownership constraints such as the inability to incorporate terms of use and service directly into NFTs and the associated transactions. </p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3xSmall.png" /></a></p>
<p>As a result, fans and consumers are left with little to be excited about as studios and content houses are unable to provide memorable or differentiating media experiences linked to protected IP, leaving them sidelined while consumer brands like Gucci and Tiffany <a target="_blank" rel="noopener" href="https://www.bloomberg.com/news/articles/2022-08-03/luxury-brands-gucci-tiffany-co-dive-into-nfts-despite-slump"><u>create new NFT-driven revenue streams.</u></a></p>
<p>Aspen’s robust technology synthesizes National Lampoon’s existing IP agreements with blockchain-based tokens to produce NFTs with or without customizable terms and conditions. Further, Aspen’s transactional platform prompts purchasers to accept the terms and conditions for each acquisition event — ensuring those terms are enforceable throughout the life of the NFT.</p>
<p>“National Lampoon’s brand is legendary. We are excited to work together so consumers can experience their new and existing titles via NFTs while addressing IP and royalty requirements.” said Casey Kuhlman, CEO of Monax Labs. “NFT format represents the first real opportunity for brands to package and sell digital content and experiences as a consumer product, our partnership will showcase the value of media ownership via NFTs.”</p>
<p>National Lampoon’s digital revival is positioned to reinvigorate their reputation for rebellion and create a new home for comedy in web3. Their genesis collection, <a target="_blank" rel="noopener" href="https://hypemoon.com/2022/9/national-lampoon-nft-debut"><u>Poison Pill</u></a>, is an  all-access membership to National Lampoon’s revival of bold, renegade comedy and media for the modern age. The digital collectible is the first phase in their pathway to providing creators and comedians a platform to share and express ideas through content.</p>
<p><a target="_blank" rel="noopener" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/4_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a></p>


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