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Aspen | Blog

## **Community Engagement: The Unsung Hero in Amplifying Creator Revenue**

When you’re navigating the bustling streets of the web3 universe, it's easy to get lost in the crowd. Amidst this digital din, every creator is striving to amplify their reach, be heard, and turn clicks into conversions. But in this economy, what truly separates the most successful creators from the rest? The answer might be simpler than you think: authentic community engagement.

<a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a>

### **It’s Not Just About the Transactions**

While it’s tempting to focus solely on increasing the number of sales, it's time to go deeper. Picture this: you've built a magnificent skyscraper (your content or product), but no one’s inside. An engaged community serves as the lifeblood, the very inhabitants of that skyscraper, turning your creation into a buzzing hive of activity and growth

### **The Magic of Multiple Touchpoints**

Consider the study by Google that underlined how it takes an[<u> average of 20 customer touchpoints to finalize a sale</u>](https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/#/). It's not just about the quality of these touchpoints, but the meaningful engagements creators craft throughout their customer journey. This is where Aspen’s creator-centric storefronts step in. Not only do they provide a unified hub for creators to manage their journey end-to-end, but they also offer customizable communication features like email capture, subscription programs, and more, ensuring every touchpoint is a chance to foster community and drive sales.

### **The Direct Correlation: Engagement and Revenue**

For those who think community is just a feel-good factor, numbers speak louder than words:

* Communities that have been active for over five years wield a strong financial influence, with [<u>55% of them influencing or generating over $1 million.</u>](https://www.leadernetworks.com/wp-content/uploads/2017/03/The-Business-Impact-of-Online-Communities_Leader-Networks.pdf)
* Engaged online communities have a direct impact on customer spending, inducing an increase by a [<u>whopping 19%.</u>](https://news.umich.edu/firms-own-social-networks-better-for-business-than-facebook/)
* The returns on investing in customer engagement are astronomical. With revenue [<u>shooting up by 70%</u>](https://www.twilio.com/en-us/state-of-customer-engagement), it’s an investment that reaps bountiful rewards.

These statistics aren't mere numbers; they’re the testament to the raw power of community engagement in dictating creator success in the digital age.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **Small Business, Big Community**

You don’t need to be a large enterprise to understand and leverage the power of community. In fact, while [<u>74% of large companies</u>](https://www.demandmetric.com/content/online-communities-benchmark-report) harness online communities, an encouraging 40% of small businesses do the same. Regardless of size, the essence remains the same: creators who invest in their communities invest in sustainable growth.

###

### **Actionable Initiatives to Elevate Creator Revenue Through Community Engagement**

Beyond the transaction, there lies a world of opportunity waiting for creators who are ready to delve deep into the power of community engagement. Here are some strategic initiatives you can employ:

### **Personalized Experience with Membership Opportunities**

Aspen’s storefront allows creators to offer unique membership tiers. Turn this into an advantage by providing members with exclusive content, behind-the-scenes access, or early-bird promotions. Not only does this create a sense of exclusivity, but it fosters a deeper connection with your most loyal community members.

### **Host Virtual Events or AMAs (Ask Me Anything)**

Bring your community together by hosting virtual events, webinars, or AMAs, giving them a platform to directly engage with you. This not only humanizes your brand but provides an excellent avenue for feedback and collaboration.

### **Feedback Loops and Crowd-sourced Ideas**

Use Aspen’s communication features to gather feedback on your products or content. By involving your community in your creative process, you're not only validating their importance but also refining your offerings based on real needs.

### **Leverage User-Generated Content (UGC)**

Encourage your community to share their experiences with your products or content. Whether it's through testimonials, creative uses of your products, or simply sharing on social media. UGC acts as organic advertising, creating trust and driving conversions.

### **Implement a Loyalty Program**

Reward your community for their engagement and purchases. This not only incentivizes repeat purchases but also transforms customers into brand advocates.

### **Regular Newsletters with Value-driven Content**

Instead of just promotional emails, share value-driven content that educates, entertains, or informs. By offering genuine value, you ensure that your community eagerly awaits your communication, transforming a mere touchpoint into a genuine connection.

### **Future-Proofing with Aspen**

In the vast world of web3, where you could easily be just another voice in the cacophony, Aspen's tools are designed to turn every creator into a super conductor. Your storefront isn't just a place to shelve what’s for sale; it's a space to weave stories, create memorable experiences, and build a community that doesn’t just buy, but believes in what you do.

In essence, when you turn each transaction into an opportunity for engagement, you’re not just selling – you’re building. Building trust, loyalty, and a community that echoes your brand's message, loud and clear.

Word to the wise: community engagement isn’t a one-size-fits-all strategy. It requires consistent effort, genuine interactions, and a commitment to understand and fulfill the evolving needs of your community. As you adopt these initiatives, not only will your engagement metrics soar, but so will your revenue, reinforcing the idea that community isn’t just a component of the creator economy, but it's beating heart.

### **Meta description**

Explore the transformative power of community engagement in amplifying creator revenue. Dive into actionable strategies, the role of tools like Aspen, and the essence of building genuine connections in the digital age.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2><strong>Community Engagement: The Unsung Hero in Amplifying Creator Revenue</strong></h2>
<p>When you’re navigating the bustling streets of the web3 universe, it's easy to get lost in the crowd. Amidst this digital din, every creator is striving to amplify their reach, be heard, and turn clicks into conversions. But in this economy, what truly separates the most successful creators from the rest? The answer might be simpler than you think: authentic community engagement.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img width="2160" height="480" title="Header CTA" src="/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<h3><strong>It’s Not Just About the Transactions</strong></h3>
<p>While it’s tempting to focus solely on increasing the number of sales, it's time to go deeper. Picture this: you've built a magnificent skyscraper (your content or product), but no one’s inside. An engaged community serves as the lifeblood, the very inhabitants of that skyscraper, turning your creation into a buzzing hive of activity and growth</p>
<h3><strong>The Magic of Multiple Touchpoints</strong></h3>
<p>Consider the study by Google that underlined how it takes an<a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/#/"><u> average of 20 customer touchpoints to finalize a sale</u></a>. It's not just about the quality of these touchpoints, but the meaningful engagements creators craft throughout their customer journey. This is where Aspen’s creator-centric storefronts step in. Not only do they provide a unified hub for creators to manage their journey end-to-end, but they also offer customizable communication features like email capture, subscription programs, and more, ensuring every touchpoint is a chance to foster community and drive sales.</p>
<h3><strong>The Direct Correlation: Engagement and Revenue</strong></h3>
<p>For those who think community is just a feel-good factor, numbers speak louder than words:</p>
<ul>
<li>Communities that have been active for over five years wield a strong financial influence, with <a href="https://www.leadernetworks.com/wp-content/uploads/2017/03/The-Business-Impact-of-Online-Communities_Leader-Networks.pdf"><u>55% of them influencing or generating over $1 million.</u></a></li>
<li>Engaged online communities have a direct impact on customer spending, inducing an increase by a <a href="https://news.umich.edu/firms-own-social-networks-better-for-business-than-facebook/"><u>whopping 19%.</u></a></li>
<li>The returns on investing in customer engagement are astronomical. With revenue <a href="https://www.twilio.com/en-us/state-of-customer-engagement"><u>shooting up by 70%</u></a>, it’s an investment that reaps bountiful rewards.</li>
</ul>
<p>These statistics aren't mere numbers; they’re the testament to the raw power of community engagement in dictating creator success in the digital age.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>Small Business, Big Community</strong></h3>
<p>You don’t need to be a large enterprise to understand and leverage the power of community. In fact, while <a href="https://www.demandmetric.com/content/online-communities-benchmark-report"><u>74% of large companies</u></a> harness online communities, an encouraging 40% of small businesses do the same. Regardless of size, the essence remains the same: creators who invest in their communities invest in sustainable growth.</p>
<h3></h3>
<h3><strong>Actionable Initiatives to Elevate Creator Revenue Through Community Engagement</strong></h3>
<p>Beyond the transaction, there lies a world of opportunity waiting for creators who are ready to delve deep into the power of community engagement. Here are some strategic initiatives you can employ:</p>
<h3><strong>Personalized Experience with Membership Opportunities</strong></h3>
<p>Aspen’s storefront allows creators to offer unique membership tiers. Turn this into an advantage by providing members with exclusive content, behind-the-scenes access, or early-bird promotions. Not only does this create a sense of exclusivity, but it fosters a deeper connection with your most loyal community members.</p>
<h3><strong>Host Virtual Events or AMAs (Ask Me Anything)</strong></h3>
<p>Bring your community together by hosting virtual events, webinars, or AMAs, giving them a platform to directly engage with you. This not only humanizes your brand but provides an excellent avenue for feedback and collaboration.</p>
<h3><strong>Feedback Loops and Crowd-sourced Ideas</strong></h3>
<p>Use Aspen’s communication features to gather feedback on your products or content. By involving your community in your creative process, you're not only validating their importance but also refining your offerings based on real needs.</p>
<h3><strong>Leverage User-Generated Content (UGC)</strong></h3>
<p>Encourage your community to share their experiences with your products or content. Whether it's through testimonials, creative uses of your products, or simply sharing on social media. UGC acts as organic advertising, creating trust and driving conversions.</p>
<h3><strong>Implement a Loyalty Program</strong></h3>
<p>Reward your community for their engagement and purchases. This not only incentivizes repeat purchases but also transforms customers into brand advocates.</p>
<h3><strong>Regular Newsletters with Value-driven Content</strong></h3>
<p>Instead of just promotional emails, share value-driven content that educates, entertains, or informs. By offering genuine value, you ensure that your community eagerly awaits your communication, transforming a mere touchpoint into a genuine connection.</p>
<h3><strong>Future-Proofing with Aspen</strong></h3>
<p>In the vast world of web3, where you could easily be just another voice in the cacophony, Aspen's tools are designed to turn every creator into a super conductor. Your storefront isn't just a place to shelve what’s for sale; it's a space to weave stories, create memorable experiences, and build a community that doesn’t just buy, but believes in what you do.</p>
<p>In essence, when you turn each transaction into an opportunity for engagement, you’re not just selling – you’re building. Building trust, loyalty, and a community that echoes your brand's message, loud and clear.</p>
<p>Word to the wise: community engagement isn’t a one-size-fits-all strategy. It requires consistent effort, genuine interactions, and a commitment to understand and fulfill the evolving needs of your community. As you adopt these initiatives, not only will your engagement metrics soar, but so will your revenue, reinforcing the idea that community isn’t just a component of the creator economy, but it's beating heart.</p>
<h3><strong>Meta description</strong></h3>
<p>Explore the transformative power of community engagement in amplifying creator revenue. Dive into actionable strategies, the role of tools like Aspen, and the essence of building genuine connections in the digital age.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Community Engagement: The Unsung Hero in Amplifying Creator Revenue

Beyond Transactions

## **The Lightning Guide to Growth-Focused Community Building in 2023**

Ever wished for a lightning-fast, easy-to-digest guide to turbocharge your community's growth? Well, wish no more! We've crafted a succinct yet comprehensive guide brimming with essential Dos and Don'ts for community building in 2023. It's snappy, it's actionable, and best of all, it's designed to set your community on the path to exponential growth.&nbsp;

And if you're looking for an in-depth dive into the world of community building, don't forget to check out our post on "<a target="_blank" rel="noopener" href="https://aspenft.io/blog/community-strategy-reboot">Community Strategy Reboot</a>\: Lessons Learned from the Last Bull Run".

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

Embrace Diversity, NOT Homogeneity: Communities thrive on different cultures, ideologies, and perspectives. Avoid building a community that encourages homogeneity.

Promote Engagement, NOT Passivity: Encourage interaction and engagement within your community. Avoid letting your community become a passive audience.

Be Transparent, NOT Opaque: Clear communication about community rules, plans, and changes fosters trust. Avoid keeping members in the dark.

Foster Mutual Respect, NOT Intolerance: Build a community where members respect each other's opinions. Avoid creating an environment that breeds intolerance or animosity.

Promote Learning, NOT Ignorance: Encourage community members to learn and grow together. Avoid letting misinformation or lack of knowledge spread.

Be Responsive, NOT Unapproachable: Ensure that community leaders are approachable and responsive. Avoid creating a barrier between leadership and members.

Encourage Participation, NOT Silence: Foster a culture that encourages participation in discussions and activities. Avoid letting members stay silent and unnoticed.

<p class="float-right">Show Appreciation, NOT Indifference: Regularly acknowledge and appreciate the efforts of your community members. Avoid showing indifference towards their contributions.</p>

<p class="float-right"> </p>

<p class="float-right"> </p>

<p class="float-right"> </p>

<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>

Seek Feedback, DON’T Disregard Opinions: Regularly seek and take into account feedback from your community. Avoid disregarding members' opinions.

Be Consistent, NOT Erratic: Consistency in community rules, activities, and communication helps build trust. Avoid erratic and unpredictable behavior.

Adapt and Innovate, DON’T Stagnate: Embrace change and continuously innovate to keep the community vibrant and interesting. Avoid stagnation and repetition.

Highlight Success Stories, NOT Just Problems: Share success stories and positive experiences to inspire your community. Avoid focusing solely on problems and issues.

Encourage Peer Support, NOT Just Top-Down Assistance: Foster a culture where members can support and help each other. Avoid creating a system that only provides top-down assistance.

Develop Leadership Among Members, NOT Just Hierarchical Leaders: Encourage leadership skills among community members. Avoid a rigid hierarchical leadership structure.

Provide Value, DON’T Just Take: Ensure that your community provides value to its members. Avoid creating a community that seems to only take from its members without giving back.

Implement Clear Guidelines, NOT Arbitrary Rules: Establish clear community guidelines to provide structure and order. Avoid imposing arbitrary rules which may confuse and frustrate members.

Promote Collaboration, NOT Competition: Foster a spirit of collaboration among members. Avoid creating a competitive atmosphere that could lead to conflict and fragmentation.

Provide Platforms for Member Voices, NOT Just Leadership Monologues: Give members a platform to share their ideas and experiences. Avoid situations where only the leadership's voice is heard.

Prioritize Safety and Well-being, DON’T Neglect Member Concerns: Ensure your community is a safe space for all members. Avoid neglecting members' concerns about safety and well-being.

Celebrate Milestones, DON’T Overlook Achievements: Acknowledge and celebrate community achievements and milestones. Avoid overlooking these accomplishments, as they can be powerful motivators and indicators of growth.

These practices will not only help your community grow, but they will also foster a sense of unity and satisfaction among your members. With this list in your pocket, you're all set to engage, grow, and delight your community this year. So, are you ready to do this (and not that)?

For a more comprehensive look at community building strategies, be sure to check out our full-length guide, "<a target="_blank" rel="noopener" href="https://aspenft.io/blog/community-strategy-reboot">Community Strategy Reboot:</a> Lessons Learned from the Last Bull Run".

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Start-Scaling-Your-Web3-Income3@3x.png" /></a>

<h2><strong>The Lightning Guide to Growth-Focused Community Building in 2023</strong></h2>
<p>Ever wished for a lightning-fast, easy-to-digest guide to turbocharge your community's growth? Well, wish no more! We've crafted a succinct yet comprehensive guide brimming with essential Dos and Don'ts for community building in 2023. It's snappy, it's actionable, and best of all, it's designed to set your community on the path to exponential growth. </p>
<p>And if you're looking for an in-depth dive into the world of community building, don't forget to check out our post on &quot;<a target="_blank" rel="noopener" href="https://aspenft.io/blog/community-strategy-reboot">Community Strategy Reboot</a>: Lessons Learned from the Last Bull Run&quot;.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<p>Embrace Diversity, NOT Homogeneity: Communities thrive on different cultures, ideologies, and perspectives. Avoid building a community that encourages homogeneity.</p>
<p>Promote Engagement, NOT Passivity: Encourage interaction and engagement within your community. Avoid letting your community become a passive audience.</p>
<p>Be Transparent, NOT Opaque: Clear communication about community rules, plans, and changes fosters trust. Avoid keeping members in the dark.</p>
<p>Foster Mutual Respect, NOT Intolerance: Build a community where members respect each other's opinions. Avoid creating an environment that breeds intolerance or animosity.</p>
<p>Promote Learning, NOT Ignorance: Encourage community members to learn and grow together. Avoid letting misinformation or lack of knowledge spread.</p>
<p>Be Responsive, NOT Unapproachable: Ensure that community leaders are approachable and responsive. Avoid creating a barrier between leadership and members.</p>
<p>Encourage Participation, NOT Silence: Foster a culture that encourages participation in discussions and activities. Avoid letting members stay silent and unnoticed.</p>
<p class="float-right">Show Appreciation, NOT Indifference: Regularly acknowledge and appreciate the efforts of your community members. Avoid showing indifference towards their contributions.</p>
<p class="float-right"> </p>
<p class="float-right"> </p>
<p class="float-right"> </p>
<p class="float-right"><a target="_blank" rel="noopener" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/2_Start-Scaling-Your-Web3-Income2@3x.png" /></a></p>
<p>Seek Feedback, DON’T Disregard Opinions: Regularly seek and take into account feedback from your community. Avoid disregarding members' opinions.</p>
<p>Be Consistent, NOT Erratic: Consistency in community rules, activities, and communication helps build trust. Avoid erratic and unpredictable behavior.</p>
<p>Adapt and Innovate, DON’T Stagnate: Embrace change and continuously innovate to keep the community vibrant and interesting. Avoid stagnation and repetition.</p>
<p>Highlight Success Stories, NOT Just Problems: Share success stories and positive experiences to inspire your community. Avoid focusing solely on problems and issues.</p>
<p>Encourage Peer Support, NOT Just Top-Down Assistance: Foster a culture where members can support and help each other. Avoid creating a system that only provides top-down assistance.</p>
<p>Develop Leadership Among Members, NOT Just Hierarchical Leaders: Encourage leadership skills among community members. Avoid a rigid hierarchical leadership structure.</p>
<p>Provide Value, DON’T Just Take: Ensure that your community provides value to its members. Avoid creating a community that seems to only take from its members without giving back.</p>
<p>Implement Clear Guidelines, NOT Arbitrary Rules: Establish clear community guidelines to provide structure and order. Avoid imposing arbitrary rules which may confuse and frustrate members.</p>
<p>Promote Collaboration, NOT Competition: Foster a spirit of collaboration among members. Avoid creating a competitive atmosphere that could lead to conflict and fragmentation.</p>
<p>Provide Platforms for Member Voices, NOT Just Leadership Monologues: Give members a platform to share their ideas and experiences. Avoid situations where only the leadership's voice is heard.</p>
<p>Prioritize Safety and Well-being, DON’T Neglect Member Concerns: Ensure your community is a safe space for all members. Avoid neglecting members' concerns about safety and well-being.</p>
<p>Celebrate Milestones, DON’T Overlook Achievements: Acknowledge and celebrate community achievements and milestones. Avoid overlooking these accomplishments, as they can be powerful motivators and indicators of growth.</p>
<p>These practices will not only help your community grow, but they will also foster a sense of unity and satisfaction among your members. With this list in your pocket, you're all set to engage, grow, and delight your community this year. So, are you ready to do this (and not that)?</p>
<p>For a more comprehensive look at community building strategies, be sure to check out our full-length guide, &quot;<a target="_blank" rel="noopener" href="https://aspenft.io/blog/community-strategy-reboot">Community Strategy Reboot:</a> Lessons Learned from the Last Bull Run&quot;.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Start-Scaling-Your-Web3-Income3@3x.png" /></a></p>


Focused Community Building in 2023

The Lightning Guide to Growth

## Unleashing the Power of Your NFT Collection Description

In the rapidly evolving world of web3, your NFT collection description is more than just a brief introduction – it's your first impression, your sales pitch, and your tool for capturing the interest of potential collectors. A well-crafted collection description can be the deciding factor between a casual visitor and a dedicated community member.

In this blog post, we'll delve into the untapped potential of your collection description and provide actionable tips on how to craft a compelling, informative, and engaging description for your NFT project on an [Aspen storefront.](/storefront)

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors1@3x.png" /></a>

### The Importance of Your Collection Description

Before we dive into the writing process, it's crucial to comprehend the value of a well-crafted collection description. Here are some reasons why investing time and effort into your description is essential:

#### **1\. Sets the tone for your project**

The collection description is often the first introduction to your NFT project, setting the tone and giving potential buyers a glimpse into the world you've created.

#### **2\. Showcases your project's uniqueness**

With countless NFT projects competing for attention, your collection description can help your project stand out by highlighting its unique selling points and features.

#### **3\. Builds trust**

A well-written collection description can instill confidence in your project by demonstrating professionalism, attention to detail, and a clear understanding of your audience's needs and desires.

#### **4\. Drives conversions**

A compelling collection description can inspire potential buyers to take action and invest in your project, driving sales and increasing the value of your NFTs.

### Creating a High-Converting Collection Description

Now that you understand the importance of a great collection description, let's walk through the process of writing one that grabs attention and drives conversions.

#### **Know your audience**

Before you start writing, it's imperative to have a clear understanding of your target audience. Who are they? What are their interests and preferences? What do they value most? This information will help you tailor your description to their specific needs and desires.

#### **Highlight your project's unique selling points**

What sets your NFT project apart from the competition? Focus on the features, benefits, and value propositions that make your project unique and attractive to your target audience.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors2@3x.png" /></a></p>

#### **Tell a story**

A great collection description goes beyond simply listing features and benefits. Instead, weave a narrative that draws your audience into the world you've created, building an emotional connection that encourages them to invest in your project.

#### **Keep it concise and clear**

Your collection description should be informative and engaging, but it's essential not to overwhelm your audience with too much information. Keep your writing concise, clear, and focused on the key points that will resonate most with your target audience.

#### **Use strong, action-oriented language**

The goal of your collection description is to inspire your audience to take action, so be sure to use strong, action-oriented language that encourages them to learn more, explore your project, and ultimately make a purchase.

#### **Collection Description Examples**

Let's dive into four examples of different types of collection descriptions that follow the guidelines mentioned above. These examples will showcase how you can craft an engaging, informative, and high-converting collection description for your NFT project on an Aspen storefront.

#### **The Storyteller**

In this collection description, the creator shares the captivating backstory behind their NFT project. This type of description often includes a narrative, the inspiration behind the project, or the lore surrounding the NFT characters.

#### **Example:**

"Welcome to the Enchanted Forest, a magical realm inhabited by the mystical WhimsyWoods creatures. Our NFT collection brings to life 10,000 unique and handcrafted creatures, each with their own story to tell. Inspired by ancient myths and legends, the WhimsyWoods collection is designed to spark your imagination, immerse you in a fantastical world, and invite you to become a part of our ever-growing community of dreamers, Creators, and explorers."

#### **The Visionary**

This collection description highlights the Creator's long-term vision and goals for the project, emphasizing the potential benefits and rewards for early supporters and community members.

#### **Example:**

"The FutureCity NFT collection is more than just a set of stunning digital artworks – it's a bold vision for the metaverse of tomorrow. By joining our community and owning one of our 10,000 unique NFTs, you'll be part of a movement to reshape the digital landscape and build a better future for all. Our vision is to create a thriving ecosystem of Creators, Collectors, and Innovators, where ideas can flourish, and collaborations can bloom. As a member of our community, you'll have access to exclusive events, collaborations, and rewards, as we work together to build the metaverse of tomorrow."

#### **The Minimalist**

This type of collection description is short and sweet, using minimal words to convey the essence of the project. Often, this type of description relies on the visual appeal of the NFT artworks to capture the viewer's attention.

#### **Example:**

"Introducing the Void Collection – a set of 10,000 mesmerizing NFT artworks that explore the infinite potential of the digital realm. Each artwork is a unique portal into the unknown, inviting you to experience the beauty of the void and unlock new dimensions of creativity and imagination."

#### **The Social Butterfly**

This collection description emphasizes the community aspect of the project, highlighting the benefits of being part of a like-minded group of people who share a passion for the same niche or interest.

#### **Example:**

"Join the CryptoCats community and own one of our 10,000 unique and adorable digital cats. As a member of our community, you'll be part of a vibrant network of cat lovers, traders, and collectors who share a love for all things feline. Our NFTs are more than just digital artworks – they're a passport to a community of passionate and creative people, where you can share your ideas, collaborate on projects, and discover new opportunities for growth and learning."

#### **Craft Your Own Compelling Collection Description**

Congratulations! You are now equipped with the knowledge and tools you need to write a compelling collection description for your NFT project on an [Aspen storefront.&nbsp;](/storefront)

Remember to keep it informative, concise, and memorable, highlighting the unique features and benefits of your project. The best descriptions convey authenticity, creativity, and passion for your project and cause.&nbsp;

One last tip! Make sure you proofread and edit your description before publishing it — it never hurts to run by a friend or coworker for their two cents, either. And last, but certainly never least, don't be afraid to test different versions to see which one resonates the most with your audience. With these tools in mind, you're sure to craft a collection description that engages your audience, communicates your vision, and drives conversions.&nbsp;

Now, go out there and tell your story!

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors3@3x.png" /></a>

<h2>Unleashing the Power of Your NFT Collection Description</h2>
<p>In the rapidly evolving world of web3, your NFT collection description is more than just a brief introduction – it's your first impression, your sales pitch, and your tool for capturing the interest of potential collectors. A well-crafted collection description can be the deciding factor between a casual visitor and a dedicated community member.</p>
<p>In this blog post, we'll delve into the untapped potential of your collection description and provide actionable tips on how to craft a compelling, informative, and engaging description for your NFT project on an <a href="/storefront">Aspen storefront.</a></p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors1@3x.png" /></a></p>
<h3>The Importance of Your Collection Description</h3>
<p>Before we dive into the writing process, it's crucial to comprehend the value of a well-crafted collection description. Here are some reasons why investing time and effort into your description is essential:</p>
<h4><strong>1. Sets the tone for your project</strong></h4>
<p>The collection description is often the first introduction to your NFT project, setting the tone and giving potential buyers a glimpse into the world you've created.</p>
<h4><strong>2. Showcases your project's uniqueness</strong></h4>
<p>With countless NFT projects competing for attention, your collection description can help your project stand out by highlighting its unique selling points and features.</p>
<h4><strong>3. Builds trust</strong></h4>
<p>A well-written collection description can instill confidence in your project by demonstrating professionalism, attention to detail, and a clear understanding of your audience's needs and desires.</p>
<h4><strong>4. Drives conversions</strong></h4>
<p>A compelling collection description can inspire potential buyers to take action and invest in your project, driving sales and increasing the value of your NFTs.</p>
<h3>Creating a High-Converting Collection Description</h3>
<p>Now that you understand the importance of a great collection description, let's walk through the process of writing one that grabs attention and drives conversions.</p>
<h4><strong>Know your audience</strong></h4>
<p>Before you start writing, it's imperative to have a clear understanding of your target audience. Who are they? What are their interests and preferences? What do they value most? This information will help you tailor your description to their specific needs and desires.</p>
<h4><strong>Highlight your project's unique selling points</strong></h4>
<p>What sets your NFT project apart from the competition? Focus on the features, benefits, and value propositions that make your project unique and attractive to your target audience.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors2@3x.png" /></a></p>
<h4><strong>Tell a story</strong></h4>
<p>A great collection description goes beyond simply listing features and benefits. Instead, weave a narrative that draws your audience into the world you've created, building an emotional connection that encourages them to invest in your project.</p>
<h4><strong>Keep it concise and clear</strong></h4>
<p>Your collection description should be informative and engaging, but it's essential not to overwhelm your audience with too much information. Keep your writing concise, clear, and focused on the key points that will resonate most with your target audience.</p>
<h4><strong>Use strong, action-oriented language</strong></h4>
<p>The goal of your collection description is to inspire your audience to take action, so be sure to use strong, action-oriented language that encourages them to learn more, explore your project, and ultimately make a purchase.</p>
<h4><strong>Collection Description Examples</strong></h4>
<p>Let's dive into four examples of different types of collection descriptions that follow the guidelines mentioned above. These examples will showcase how you can craft an engaging, informative, and high-converting collection description for your NFT project on an Aspen storefront.</p>
<h4><strong>The Storyteller</strong></h4>
<p>In this collection description, the creator shares the captivating backstory behind their NFT project. This type of description often includes a narrative, the inspiration behind the project, or the lore surrounding the NFT characters.</p>
<h4><strong>Example:</strong></h4>
<p>&quot;Welcome to the Enchanted Forest, a magical realm inhabited by the mystical WhimsyWoods creatures. Our NFT collection brings to life 10,000 unique and handcrafted creatures, each with their own story to tell. Inspired by ancient myths and legends, the WhimsyWoods collection is designed to spark your imagination, immerse you in a fantastical world, and invite you to become a part of our ever-growing community of dreamers, Creators, and explorers.&quot;</p>
<h4><strong>The Visionary</strong></h4>
<p>This collection description highlights the Creator's long-term vision and goals for the project, emphasizing the potential benefits and rewards for early supporters and community members.</p>
<h4><strong>Example:</strong></h4>
<p>&quot;The FutureCity NFT collection is more than just a set of stunning digital artworks – it's a bold vision for the metaverse of tomorrow. By joining our community and owning one of our 10,000 unique NFTs, you'll be part of a movement to reshape the digital landscape and build a better future for all. Our vision is to create a thriving ecosystem of Creators, Collectors, and Innovators, where ideas can flourish, and collaborations can bloom. As a member of our community, you'll have access to exclusive events, collaborations, and rewards, as we work together to build the metaverse of tomorrow.&quot;</p>
<h4><strong>The Minimalist</strong></h4>
<p>This type of collection description is short and sweet, using minimal words to convey the essence of the project. Often, this type of description relies on the visual appeal of the NFT artworks to capture the viewer's attention.</p>
<h4><strong>Example:</strong></h4>
<p>&quot;Introducing the Void Collection – a set of 10,000 mesmerizing NFT artworks that explore the infinite potential of the digital realm. Each artwork is a unique portal into the unknown, inviting you to experience the beauty of the void and unlock new dimensions of creativity and imagination.&quot;</p>
<h4><strong>The Social Butterfly</strong></h4>
<p>This collection description emphasizes the community aspect of the project, highlighting the benefits of being part of a like-minded group of people who share a passion for the same niche or interest.</p>
<h4><strong>Example:</strong></h4>
<p>&quot;Join the CryptoCats community and own one of our 10,000 unique and adorable digital cats. As a member of our community, you'll be part of a vibrant network of cat lovers, traders, and collectors who share a love for all things feline. Our NFTs are more than just digital artworks – they're a passport to a community of passionate and creative people, where you can share your ideas, collaborate on projects, and discover new opportunities for growth and learning.&quot;</p>
<h4><strong>Craft Your Own Compelling Collection Description</strong></h4>
<p>Congratulations! You are now equipped with the knowledge and tools you need to write a compelling collection description for your NFT project on an <a href="/storefront">Aspen storefront. </a></p>
<p>Remember to keep it informative, concise, and memorable, highlighting the unique features and benefits of your project. The best descriptions convey authenticity, creativity, and passion for your project and cause. </p>
<p>One last tip! Make sure you proofread and edit your description before publishing it — it never hurts to run by a friend or coworker for their two cents, either. And last, but certainly never least, don't be afraid to test different versions to see which one resonates the most with your audience. With these tools in mind, you're sure to craft a collection description that engages your audience, communicates your vision, and drives conversions. </p>
<p>Now, go out there and tell your story!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Clarity-for-Creators-and-Collectors3@3x.png" /></a></p>


Unleashing the Power of Your NFT Collection Description

## Harnessing the Power of Email Marketing: Aspen's Email Capture for Web3 Creators

In the bustling world of web3, creators are increasingly turning to diverse channels such as webinars, video campaigns, and social media posts to engage their communities. Amid the buzz of these advanced communication methods, it's crucial not to overlook one of the most effective strategies: email marketing.&nbsp;

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png" /></a>

In 2022, email marketing boasted an impressive ROI of <a target="_blank" href="https://www.luisazhou.com/blog/email-marketing-roi-statistics/">$42 for every $1 spent</a>, underscoring its power in connecting with fans and driving revenue in the dynamic web3 landscape.

If that's not convincing enough, consider these statistics:

* 4 billion people use email daily.
* 37% of brands are boosting their email budget.
* A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy.
* Subscriber segmentation is the most effective email marketing campaign strategy.
* 33% of marketers send weekly emails, and 26% send emails multiple times per month.
* 77% of marketers have seen an increase in email engagement over the last 12 months.
* Smartphone users prefer to receive brand communications via email.

At Aspen, we understand the power of email marketing and its potential to help creators build lasting connections with their audience. That's why we're excited to introduce the Email Capture feature for web3 Creators, available through your Aspen storefront.

In this blog post, we'll provide an extensive guide into Aspen's email capture feature and how it can benefit your web3 journey.

### **Continuously Build Your Membership Base and Extend Your Business Reach**

Email capture enables you to collect email addresses from your audience, allowing you to build and nurture a loyal fan base. This valuable contact information can be used to inform your audience about new NFT drops, exclusive content, and other important updates related to your project.

With a growing email list, you can continuously expand your reach and establish a strong presence in the web3 ecosystem. Moreover, by staying connected with your audience, you can foster lasting relationships, turning casual fans into devoted supporters.

### **Available via the Storefront or a Live Mint**

Aspen's Email Capture feature can be easily integrated into your storefront or a live mint. By including an email capture form during the minting process or as part of your storefront experience, you can ensure that your audience has the opportunity to stay in touch with you.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility2@3x.png" /></a></p>

This seamless integration not only enhances the user experience but also makes it easy for you to collect valuable email addresses without interrupting your fans' engagement with your content.

#### **Downloadable Email List Compatible with Any Email Marketing Platform**

Once you've collected email addresses through Aspen's Email Capture feature, you can easily download your email list as a CSV file. This file format is compatible with most email marketing platforms, such as Mailchimp, Klayvio, Customer.io and others, allowing you to upload your email list and start sending targeted campaigns without any hassle.

By integrating your email list with your preferred email marketing platform, you can unlock powerful email automation, segmentation, and personalization features, helping you create highly effective email campaigns tailored to your audience's preferences.

#### **Distribute Single-Use Email Claim Link NFTs or QR Code Drops**

Email capture not only allows you to build your email list but also provides you with a unique opportunity to reward your loyal fans. With the email addresses you collect, you can distribute single-use email claim link NFTs or QR code drops to your audience.

By offering these exclusive rewards, you can incentivize fans to join your email list and stay engaged with your content. This strategy not only helps you grow your audience but also increases the value of your NFTs by creating a sense of exclusivity and scarcity.

#### **Combining Features for Maximum Impact**

As a web3 Creator, it's crucial to leverage multiple tools and strategies to maximize your project's success. By combining the Email Capture feature with other Aspen tools like QR codes, single-claim links, and feature-rich storefronts, you can create a powerful and comprehensive marketing strategy that drives audience engagement and revenue.

For instance, you could use the addresses collected through Email Capture to send targeted marketing campaigns announcing new NFT drops or exclusive events.&nbsp;

Simultaneously, you can distribute QR code drops or single-claim links to your audience, offering them unique rewards and incentives to participate in your project.

By combining these tools and strategies, you can create a cohesive and impactful marketing plan that elevates your web3 project and helps you generate sustainable revenue streams.

In the rapidly evolving world of web3, it's essential for Creators to adapt and leverage the power of proven marketing strategies like email marketing. With Aspen's Email Capture feature, you can harness the potential of email marketing to build and nurture a loyal audience while driving revenue for your web3 project.

By integrating Email Capture into your Aspen storefront or live mint, you can continuously grow your membership base, extend your business reach, and unlock new opportunities for revenue generation.

Don't miss out on the proven effectiveness of email marketing in the web3 space.&nbsp;

Get started with [Aspen's Email Capture feature today](/storefront) and take your creativity to new heights.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility3@3x.png" /></a>

<h2>Harnessing the Power of Email Marketing: Aspen's Email Capture for Web3 Creators</h2>
<p>In the bustling world of web3, creators are increasingly turning to diverse channels such as webinars, video campaigns, and social media posts to engage their communities. Amid the buzz of these advanced communication methods, it's crucial not to overlook one of the most effective strategies: email marketing. </p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png" /></a></p>
<p>In 2022, email marketing boasted an impressive ROI of <a target="_blank" href="https://www.luisazhou.com/blog/email-marketing-roi-statistics/">$42 for every $1 spent</a>, underscoring its power in connecting with fans and driving revenue in the dynamic web3 landscape.</p>
<p>If that's not convincing enough, consider these statistics:</p>
<ul>
<li>4 billion people use email daily.</li>
<li>37% of brands are boosting their email budget.</li>
<li>A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy.</li>
<li>Subscriber segmentation is the most effective email marketing campaign strategy.</li>
<li>33% of marketers send weekly emails, and 26% send emails multiple times per month.</li>
<li>77% of marketers have seen an increase in email engagement over the last 12 months.</li>
<li>Smartphone users prefer to receive brand communications via email.</li>
</ul>
<p>At Aspen, we understand the power of email marketing and its potential to help creators build lasting connections with their audience. That's why we're excited to introduce the Email Capture feature for web3 Creators, available through your Aspen storefront.</p>
<p>In this blog post, we'll provide an extensive guide into Aspen's email capture feature and how it can benefit your web3 journey.</p>
<h3><strong>Continuously Build Your Membership Base and Extend Your Business Reach</strong></h3>
<p>Email capture enables you to collect email addresses from your audience, allowing you to build and nurture a loyal fan base. This valuable contact information can be used to inform your audience about new NFT drops, exclusive content, and other important updates related to your project.</p>
<p>With a growing email list, you can continuously expand your reach and establish a strong presence in the web3 ecosystem. Moreover, by staying connected with your audience, you can foster lasting relationships, turning casual fans into devoted supporters.</p>
<h3><strong>Available via the Storefront or a Live Mint</strong></h3>
<p>Aspen's Email Capture feature can be easily integrated into your storefront or a live mint. By including an email capture form during the minting process or as part of your storefront experience, you can ensure that your audience has the opportunity to stay in touch with you.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility2@3x.png" /></a></p>
<p>This seamless integration not only enhances the user experience but also makes it easy for you to collect valuable email addresses without interrupting your fans' engagement with your content.</p>
<h4><strong>Downloadable Email List Compatible with Any Email Marketing Platform</strong></h4>
<p>Once you've collected email addresses through Aspen's Email Capture feature, you can easily download your email list as a CSV file. This file format is compatible with most email marketing platforms, such as Mailchimp, Klayvio, Customer.io and others, allowing you to upload your email list and start sending targeted campaigns without any hassle.</p>
<p>By integrating your email list with your preferred email marketing platform, you can unlock powerful email automation, segmentation, and personalization features, helping you create highly effective email campaigns tailored to your audience's preferences.</p>
<h4><strong>Distribute Single-Use Email Claim Link NFTs or QR Code Drops</strong></h4>
<p>Email capture not only allows you to build your email list but also provides you with a unique opportunity to reward your loyal fans. With the email addresses you collect, you can distribute single-use email claim link NFTs or QR code drops to your audience.</p>
<p>By offering these exclusive rewards, you can incentivize fans to join your email list and stay engaged with your content. This strategy not only helps you grow your audience but also increases the value of your NFTs by creating a sense of exclusivity and scarcity.</p>
<h4><strong>Combining Features for Maximum Impact</strong></h4>
<p>As a web3 Creator, it's crucial to leverage multiple tools and strategies to maximize your project's success. By combining the Email Capture feature with other Aspen tools like QR codes, single-claim links, and feature-rich storefronts, you can create a powerful and comprehensive marketing strategy that drives audience engagement and revenue.</p>
<p>For instance, you could use the addresses collected through Email Capture to send targeted marketing campaigns announcing new NFT drops or exclusive events. </p>
<p>Simultaneously, you can distribute QR code drops or single-claim links to your audience, offering them unique rewards and incentives to participate in your project.</p>
<p>By combining these tools and strategies, you can create a cohesive and impactful marketing plan that elevates your web3 project and helps you generate sustainable revenue streams.</p>
<p>In the rapidly evolving world of web3, it's essential for Creators to adapt and leverage the power of proven marketing strategies like email marketing. With Aspen's Email Capture feature, you can harness the potential of email marketing to build and nurture a loyal audience while driving revenue for your web3 project.</p>
<p>By integrating Email Capture into your Aspen storefront or live mint, you can continuously grow your membership base, extend your business reach, and unlock new opportunities for revenue generation.</p>
<p>Don't miss out on the proven effectiveness of email marketing in the web3 space. </p>
<p>Get started with <a href="/storefront">Aspen's Email Capture feature today</a> and take your creativity to new heights.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility3@3x.png" /></a></p>


Harnessing the Power of Email Marketing: Aspen's Email Capture for Web3 Creators

## Maximize Web3 Revenue Generation with Aspen's Marketing Tools

The dawn of web3 has ushered in a new era of opportunities for Creators to generate revenue and sustain their creative careers. However, amidst the bear market, optional royalties, and marketplaces favoring collectors over Creators, generating substantial revenue has been a complex task.

<a target="_blank" href="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png"><img title="Header CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png" /></a><br><br>Aspen's [marketing tools](/marketing) empowers Creators with flexible, effective, and user-friendly tools designed to initiate and scale their revenue journey. With an array of innovative features, it's now simpler than ever for Creators to connect with fans, build enduring relationships, and navigate the web3 landscape.

In this blog post, we'll delve into how to harness Aspen's marketing tools to accomplish your creative and financial objectives.

### **Email Capture: Cultivating a Robust Membership Base**

Aspen's email capture feature allows Creators to consistently expand their membership base and extend their business reach. With a single click, you can set up email collection during the minting process, deciding whether it's an optional or mandatory step.

This integration facilitates seamless end-to-end marketing and email campaigns, enabling you to connect directly with your fans and reward your members with additional perks and NFTs through a simple marketing mint and claim link.

### **QR Codes and Claim Links: Reimagining Brand Activation**

Embrace QR codes and claim links to unlock new revenue opportunities and rejuvenate your brand activation strategy in web3. By transitioning away from traditional one-way messaging and promotions, you can create content that offers real value to your community members.

Leverage QR codes and claim links to turn event memorabilia, merchandise, and social media campaigns into innovative brand experiences that captivate your audience in the web3 landscape. By offering exclusive, utility-backed, and limited-edition NFTs or digital goods, you can generate additional revenue streams and foster increased engagement with your fans.

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility2@3x.png" /></a></p>

### **Email Wallets: Simplifying Onboarding for Web2 Natives**

Aspen's email wallets simplify the process for new fans to join your community without the need for a crypto wallet. This user-friendly approach accelerates the growth of your project by simplifying the onboarding process for web2 natives.

Once familiar, new members can effortlessly migrate their assets to industry-standard web3 wallets with just a few clicks, ensuring a seamless transition into the world of digital assets.

### **Feature-Rich Storefronts: Crafting Your Web3 Presence**

Establishing a strong web3 presence is vital for Creators at any stage of their journey. Aspen's [feature-rich storefronts](/storefront) provide an all-in-one solution for creating, marketing, distributing, and selling your content to your community, turning your storefront into a powerful revenue generation tool. A fully customizable brand touchpoint, integrated with [royalties](/royalties) and [legal protections](/protected-ip) — Aspen's storefronts enable Creators to transform their web3 presence into a thriving hub for revenue generation and community engagement. If you’re curious about how Storefronts can help you showcase your work while driving sustainable growth for your creative career — [learn more here!](/storefront)

### **Combine Features and Unlock New Revenue Pathways**

By creatively combining Aspen's marketing tools features, Creators can unlock powerful revenue pathways and maximize their project's potential. Let's explore some examples of how to effectively combine these features to drive revenue and growth for your creative endeavors.

### **Exclusive Fan Club Events and Rewards**

Use email capture to grow your fan club membership base and keep them updated on your latest creations and events. Host an exclusive event for your fan club members, offering NFT tickets embedded with QR codes. Once attendees join the event, surprise them with additional limited-edition NFTs distributed via claim links sent to their email wallets. This approach not only drives engagement but also fosters loyalty among your fan club members.

### **Integrated Marketing Campaigns and Cross-Promotion**

Launch a co-branded NFT collection in collaboration with another Creator. Utilize email capture to expand both communities and promote the collaboration via integrated marketing campaigns. Share QR codes and claim links across social media platforms, encouraging fans to claim exclusive NFTs and participate in joint events. This cross-promotion strategy enhances brand awareness and creates new revenue opportunities for both Creators involved.

### **Web3-Enabled Workshops and Learning Resources**

Conduct educational workshops for your community, offering NFT-based learning resources as incentives for participation. Integrate email capture during the workshop registration process to grow your mailing list and promote future events. Utilize QR codes and claim links to distribute exclusive NFT resources and offer email wallet compatibility for seamless onboarding of new members. Finally, showcase your workshop offerings and resources through a customized, feature-rich storefront, driving additional revenue from content sales.

Aspen's [marketing tools](/marketing)&nbsp;empowers Creators to maximize their revenue potential and foster sustainable creative careers in the web3 era. By combining features like email capture, QR codes, claim links, email wallets, and feature-rich storefronts in innovative ways, Creators can unlock powerful revenue pathways and accelerate the growth of their brand.&nbsp;

Aspen provides a platform for you to design, build, and deliver experiences your customers, fans and communities will love, while equipping you with the tools you need to navigate the dynamic landscape of the Creator economy, building lasting relationships with fans, and helping you to achieve your creative and financial goals.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility3@3x.png" /></a>

<h2>Maximize Web3 Revenue Generation with Aspen's Marketing Tools</h2>
<p>The dawn of web3 has ushered in a new era of opportunities for Creators to generate revenue and sustain their creative careers. However, amidst the bear market, optional royalties, and marketplaces favoring collectors over Creators, generating substantial revenue has been a complex task.</p>
<p><a target="_blank" href="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png"><img title="Header CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility1@3x.png" /></a><br><br>Aspen's <a href="/marketing">marketing tools</a> empowers Creators with flexible, effective, and user-friendly tools designed to initiate and scale their revenue journey. With an array of innovative features, it's now simpler than ever for Creators to connect with fans, build enduring relationships, and navigate the web3 landscape.</p>
<p>In this blog post, we'll delve into how to harness Aspen's marketing tools to accomplish your creative and financial objectives.</p>
<h3><strong>Email Capture: Cultivating a Robust Membership Base</strong></h3>
<p>Aspen's email capture feature allows Creators to consistently expand their membership base and extend their business reach. With a single click, you can set up email collection during the minting process, deciding whether it's an optional or mandatory step.</p>
<p>This integration facilitates seamless end-to-end marketing and email campaigns, enabling you to connect directly with your fans and reward your members with additional perks and NFTs through a simple marketing mint and claim link.</p>
<h3><strong>QR Codes and Claim Links: Reimagining Brand Activation</strong></h3>
<p>Embrace QR codes and claim links to unlock new revenue opportunities and rejuvenate your brand activation strategy in web3. By transitioning away from traditional one-way messaging and promotions, you can create content that offers real value to your community members.</p>
<p>Leverage QR codes and claim links to turn event memorabilia, merchandise, and social media campaigns into innovative brand experiences that captivate your audience in the web3 landscape. By offering exclusive, utility-backed, and limited-edition NFTs or digital goods, you can generate additional revenue streams and foster increased engagement with your fans.</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img title="Square CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility2@3x.png" /></a></p>
<h3><strong>Email Wallets: Simplifying Onboarding for Web2 Natives</strong></h3>
<p>Aspen's email wallets simplify the process for new fans to join your community without the need for a crypto wallet. This user-friendly approach accelerates the growth of your project by simplifying the onboarding process for web2 natives.</p>
<p>Once familiar, new members can effortlessly migrate their assets to industry-standard web3 wallets with just a few clicks, ensuring a seamless transition into the world of digital assets.</p>
<h3><strong>Feature-Rich Storefronts: Crafting Your Web3 Presence</strong></h3>
<p>Establishing a strong web3 presence is vital for Creators at any stage of their journey. Aspen's <a href="/storefront">feature-rich storefronts</a> provide an all-in-one solution for creating, marketing, distributing, and selling your content to your community, turning your storefront into a powerful revenue generation tool. A fully customizable brand touchpoint, integrated with <a href="/royalties">royalties</a> and <a href="/protected-ip">legal protections</a> — Aspen's storefronts enable Creators to transform their web3 presence into a thriving hub for revenue generation and community engagement. If you’re curious about how Storefronts can help you showcase your work while driving sustainable growth for your creative career — <a href="/storefront">learn more here!</a></p>
<h3><strong>Combine Features and Unlock New Revenue Pathways</strong></h3>
<p>By creatively combining Aspen's marketing tools features, Creators can unlock powerful revenue pathways and maximize their project's potential. Let's explore some examples of how to effectively combine these features to drive revenue and growth for your creative endeavors.</p>
<h3><strong>Exclusive Fan Club Events and Rewards</strong></h3>
<p>Use email capture to grow your fan club membership base and keep them updated on your latest creations and events. Host an exclusive event for your fan club members, offering NFT tickets embedded with QR codes. Once attendees join the event, surprise them with additional limited-edition NFTs distributed via claim links sent to their email wallets. This approach not only drives engagement but also fosters loyalty among your fan club members.</p>
<h3><strong>Integrated Marketing Campaigns and Cross-Promotion</strong></h3>
<p>Launch a co-branded NFT collection in collaboration with another Creator. Utilize email capture to expand both communities and promote the collaboration via integrated marketing campaigns. Share QR codes and claim links across social media platforms, encouraging fans to claim exclusive NFTs and participate in joint events. This cross-promotion strategy enhances brand awareness and creates new revenue opportunities for both Creators involved.</p>
<h3><strong>Web3-Enabled Workshops and Learning Resources</strong></h3>
<p>Conduct educational workshops for your community, offering NFT-based learning resources as incentives for participation. Integrate email capture during the workshop registration process to grow your mailing list and promote future events. Utilize QR codes and claim links to distribute exclusive NFT resources and offer email wallet compatibility for seamless onboarding of new members. Finally, showcase your workshop offerings and resources through a customized, feature-rich storefront, driving additional revenue from content sales.</p>
<p>Aspen's <a href="/marketing">marketing tools</a> empowers Creators to maximize their revenue potential and foster sustainable creative careers in the web3 era. By combining features like email capture, QR codes, claim links, email wallets, and feature-rich storefronts in innovative ways, Creators can unlock powerful revenue pathways and accelerate the growth of their brand. </p>
<p>Aspen provides a platform for you to design, build, and deliver experiences your customers, fans and communities will love, while equipping you with the tools you need to navigate the dynamic landscape of the Creator economy, building lasting relationships with fans, and helping you to achieve your creative and financial goals.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/1_Deliver-Unparalleled-Utility3@3x.png" /></a></p>


Maximize Web3 Revenue Generation with Aspen's Marketing Tools

## How To Market Your NFTs: 10 Highly Effective Ways in 2023

In the dynamic world of NFT marketing, standing out from the crowd is crucial. As the landscape diversifies, we present 10 highly effective and creative NFT marketing strategies for 2023. Leveraging Aspen's powerful tools, these strategies can elevate your success in the bustling world of web3.

If you’re just getting started and are looking to cover the basics, start with our [Web3 Launch Operations and Marketing Checklist for Creators.](/blog/marketing-checklist-for-creators)

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a>

If you’ve got that covered, start leveling up with these 10 ideas:

### **1\. Host a Virtual Gallery or Event**

Transform your NFT showcase by hosting a virtual gallery or event on popular VR platforms like <a target="_blank" href="https://decentraland.org/">Decentraland</a> or <a target="_blank" href="https://www.voxels.com/">Cryptovoxels</a>. Collaborate with other creators to cross-promote and broaden your reach.

**Aspen Tip:** Use Aspen's [Marketing Mints](/marketing) feature to create claim links or QR codes that can be shared during your virtual event.

### **2\. Integrate Physical Merchandise with NFTs**

Offer limited-edition merchandise with an accompanying NFT to bridge the physical and digital worlds.&nbsp;

**Aspen Tip:** Use [Aspen's QR codes](/marketing) to seamlessly connect your physical merchandise with the corresponding NFTs.

### **3\. Collaborate with Influencers or Brands**

Partner with influencers or brands that align with your NFT project's goals to broaden your reach and boost credibility.

**Aspen Tip:** Utilize [Aspen's Legal Plug-in](/subscription) to define collaboration terms and ensure a smooth, secure partnership.

### **4\. Gamify Your NFT Experience**

Drive online engagement by incorporating gamification elements into your NFT project. Reward users with exclusive tokens or access to limited-edition NFTs for interacting with your content.

**Aspen Tip:** Set up a Marketing Mint and use email claim links to reward participants with exclusive NFTs.

### **5\. Leverage Augmented Reality (AR)**

Bring your NFTs to life with augmented reality (AR) technology. Create interactive experiences that allow users to engage with your digital art in the physical world, blurring the lines between reality and the digital realm.

Aspen Tip: Combine Aspen's QR codes and [claim links](/minting) with AR experiences to grant participants early access to a collection or gate access to the experience for a holder-only bonus complete with ‘thank you!’ NFTs

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>

### **6\. Cross-Chain Collaborations**

Collaborate with artists or projects on other networks to tap into different blockchain communities.

**Aspen Tip:** Use Aspen's multi-chain minting capabilities to facilitate seamless cross-chain collaborations.

### **7\. Run Flash Sales or Time-Limited Offers**

Create a sense of urgency and exclusivity by running flash sales or time-sensitive offers on your NFTs

Aspen Tip: Use Aspen's automated scheduling feature to plan your flash sales or limited-time offers.

### **8\. Host an Online Giveaway or Contest**

Boost engagement by hosting an NFT giveaway or contest. Encourage participants to sign up for your newsletter, share your content on social media, or complete other actions to earn entries.

**Aspen Tip:** Use Aspen's email capture feature on your Storefront to collect participants' email addresses. After the event, use Aspen's Marketing Mint and claim links to distribute the exclusive NFT rewards to the winners.

### **9\. Offer NFTs as Rewards for Community Membership**

Reward your most loyal supporters with exclusive NFTs. Track your supporters' engagement through social media interactions, website visits, or newsletter sign-ups to determine who qualifies for these unique rewards.

**Aspen Tip:** Set up a Marketing Mint in Aspen and use claim links to distribute exclusive NFTs to [your subscribers](/subscription) via email or direct messages on social media platforms.

### **10\. Host Interactive Workshops or Masterclasses for Other Creators**

Share your knowledge by hosting interactive workshops or masterclasses related to your project or creative field. At the end of the session, offer participants exclusive NFTs as a token of appreciation.

**Aspen Tip:** Utilize Aspen's email wallet feature to send exclusive NFTs directly to participants' email addresses, making it easy for them to receive and manage their new digital assets.

As we venture into the bustling world of web3 in 2023, it's crucial for creators to adopt innovative marketing strategies that resonate with their audience. By utilizing Aspen's [minting](/minting) and [marketing](/marketing) tools and the 10 highly effective marketing ideas we've shared, you can make a lasting impression in the rapidly expanding creator economy.

And there’s no time like the present! By leveraging powerful tools and features designed to help you stand out, you'll be well on your way to making meaningful progress on your project goals.&nbsp;

What are you waiting for? Start exploring [creative ways to connect with your audience](/minting) today

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a>

<h2>How To Market Your NFTs: 10 Highly Effective Ways in 2023</h2>
<p>In the dynamic world of NFT marketing, standing out from the crowd is crucial. As the landscape diversifies, we present 10 highly effective and creative NFT marketing strategies for 2023. Leveraging Aspen's powerful tools, these strategies can elevate your success in the bustling world of web3.</p>
<p>If you’re just getting started and are looking to cover the basics, start with our <a href="/blog/marketing-checklist-for-creators">Web3 Launch Operations and Marketing Checklist for Creators.</a></p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_no-cta.png" /></a></p>
<p>If you’ve got that covered, start leveling up with these 10 ideas:</p>
<h3><strong>1. Host a Virtual Gallery or Event</strong></h3>
<p>Transform your NFT showcase by hosting a virtual gallery or event on popular VR platforms like <a target="_blank" href="https://decentraland.org/">Decentraland</a> or <a target="_blank" href="https://www.voxels.com/">Cryptovoxels</a>. Collaborate with other creators to cross-promote and broaden your reach.</p>
<p><strong>Aspen Tip:</strong> Use Aspen's <a href="/marketing">Marketing Mints</a> feature to create claim links or QR codes that can be shared during your virtual event.</p>
<h3><strong>2. Integrate Physical Merchandise with NFTs</strong></h3>
<p>Offer limited-edition merchandise with an accompanying NFT to bridge the physical and digital worlds. </p>
<p><strong>Aspen Tip:</strong> Use <a href="/marketing">Aspen's QR codes</a> to seamlessly connect your physical merchandise with the corresponding NFTs.</p>
<h3><strong>3. Collaborate with Influencers or Brands</strong></h3>
<p>Partner with influencers or brands that align with your NFT project's goals to broaden your reach and boost credibility.</p>
<p><strong>Aspen Tip:</strong> Utilize <a href="/subscription">Aspen's Legal Plug-in</a> to define collaboration terms and ensure a smooth, secure partnership.</p>
<h3><strong>4. Gamify Your NFT Experience</strong></h3>
<p>Drive online engagement by incorporating gamification elements into your NFT project. Reward users with exclusive tokens or access to limited-edition NFTs for interacting with your content.</p>
<p><strong>Aspen Tip:</strong> Set up a Marketing Mint and use email claim links to reward participants with exclusive NFTs.</p>
<h3><strong>5. Leverage Augmented Reality (AR)</strong></h3>
<p>Bring your NFTs to life with augmented reality (AR) technology. Create interactive experiences that allow users to engage with your digital art in the physical world, blurring the lines between reality and the digital realm.</p>
<p>Aspen Tip: Combine Aspen's QR codes and <a href="/minting">claim links</a> with AR experiences to grant participants early access to a collection or gate access to the experience for a holder-only bonus complete with ‘thank you!’ NFTs</p>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/"><img width="320" height="320" title="Square CTA" src="/images/blog/blog2/Banner_small.png" /></a></p>
<h3><strong>6. Cross-Chain Collaborations</strong></h3>
<p>Collaborate with artists or projects on other networks to tap into different blockchain communities.</p>
<p><strong>Aspen Tip:</strong> Use Aspen's multi-chain minting capabilities to facilitate seamless cross-chain collaborations.</p>
<h3><strong>7. Run Flash Sales or Time-Limited Offers</strong></h3>
<p>Create a sense of urgency and exclusivity by running flash sales or time-sensitive offers on your NFTs</p>
<p>Aspen Tip: Use Aspen's automated scheduling feature to plan your flash sales or limited-time offers.</p>
<h3><strong>8. Host an Online Giveaway or Contest</strong></h3>
<p>Boost engagement by hosting an NFT giveaway or contest. Encourage participants to sign up for your newsletter, share your content on social media, or complete other actions to earn entries.</p>
<p><strong>Aspen Tip:</strong> Use Aspen's email capture feature on your Storefront to collect participants' email addresses. After the event, use Aspen's Marketing Mint and claim links to distribute the exclusive NFT rewards to the winners.</p>
<h3><strong>9. Offer NFTs as Rewards for Community Membership</strong></h3>
<p>Reward your most loyal supporters with exclusive NFTs. Track your supporters' engagement through social media interactions, website visits, or newsletter sign-ups to determine who qualifies for these unique rewards.</p>
<p><strong>Aspen Tip:</strong> Set up a Marketing Mint in Aspen and use claim links to distribute exclusive NFTs to <a href="/subscription">your subscribers</a> via email or direct messages on social media platforms.</p>
<h3><strong>10. Host Interactive Workshops or Masterclasses for Other Creators</strong></h3>
<p>Share your knowledge by hosting interactive workshops or masterclasses related to your project or creative field. At the end of the session, offer participants exclusive NFTs as a token of appreciation.</p>
<p><strong>Aspen Tip:</strong> Utilize Aspen's email wallet feature to send exclusive NFTs directly to participants' email addresses, making it easy for them to receive and manage their new digital assets.</p>
<p>As we venture into the bustling world of web3 in 2023, it's crucial for creators to adopt innovative marketing strategies that resonate with their audience. By utilizing Aspen's <a href="/minting">minting</a> and <a href="/marketing">marketing</a> tools and the 10 highly effective marketing ideas we've shared, you can make a lasting impression in the rapidly expanding creator economy.</p>
<p>And there’s no time like the present! By leveraging powerful tools and features designed to help you stand out, you'll be well on your way to making meaningful progress on your project goals. </p>
<p>What are you waiting for? Start exploring <a href="/minting">creative ways to connect with your audience</a> today</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="https://aspenft.io/images/blog/blog2/Banner_large_cta.png" /></a></p>


Unlock the Full Potential of Your NFTs with Creative and Innovative Marketing Strategies, Powered by Aspen’s Toolkits

10 Effective NFT Marketing Strategies for Web3 Creators in 2023

## Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators

In the midst of a bear market, the opportunities for Creators in the web3 space are far from drying up. In fact, this is the ideal time to bolster your efforts and establish a robust digital presence in this exhilarating new frontier. The Creator economy has ushered in a plethora of opportunities for digital creatives to generate revenue and build personal brands. Like any business venture, achieving success in web3 necessitates a solid foundation of planning and organization.

This extensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your web3 projects — from the initial concept to post-launch support. It's important to note that not every project will necessitate the completion of every item on this list. Instead, this checklist should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a>

By adhering to this checklist, you'll be well on your way to launching a web3 project that not only captivates your audience but also withstands the test of time in the rapidly evolving digital landscape.

So, let's dive in!

### **Pre-Launch Operations**

#### <br>Project Concept

* Define your project's unique [<u>value proposition</u>](https://blog.hubspot.com/marketing/write-value-proposition)
* Identify your [<u>target audience</u>](https://blog.hubspot.com/marketing/target-audience)
* Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.

#### NFT Artwork & Assets

* Create or commission high-quality digital art.&nbsp;
* Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy
* Organize and store your digital assets securely&nbsp;

#### Smart Contracts & Technical Setup

* Develop or use a pre-built smart contract for your project
* Test your smart contract on a <a target="_blank" href="https://help.aspenft.io/en/articles/7109892-minting-testnet-tokens">testnet</a>
* Set up a secure wallet for receiving funds

#### Legal & Compliance

* Understand the [<u>legal and tax implications</u>](https://tokentax.co/blog/nft-tax-guide) of creating and selling NFTs.&nbsp;
* Draft [<u>on-chain terms and conditions</u>](https://aspenft.io/blog/how-to-protect-your-ip-rights-as-a-web3-creator) for your NFTs if your assets contain protected IP
* Ensure compliance with applicable laws and regulations

### **Pre-Launch Marketing**

#### <br>Branding & Identity

* Develop a strong, recognizable brand for your project
* Create a logo and visual identity
* Develop a [<u>brand voice</u>](https://www.semrush.com/blog/how-to-define-your-tone-of-voice/?kw=&amp;cmp=US_SRCH_DSA_Blog_New_Ads_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=631620704542&amp;kwid=aud-973005362103:dsa-1754979173885&amp;cmpid=19583513418&amp;agpid=146272647758&amp;BU=Core&amp;extid=60113850251&amp;adpos=&amp;gclid=CjwKCAjwq-WgBhBMEiwAzKSH6OgBZ8GlzZgNJgwlvvPlBex88y2cUSjmQc2y0nrj-Zyr9eNxuzc53hoCKEMQAvD_BwE) (but don’t overcomplicate it!)

#### Website & Landing Page

* Design and develop a website for your project
* Ensure your [<u>homepage</u>](https://unbounce.com/landing-page-examples/high-converting-landing-pages/) has clear calls-to-action and highlights your differentiators
* Optimize your website for search engines (SEO)
* Skip a website altogether and create a Storefront on Aspen!

#### Social Media & Community Building

* Set up social media profiles on platforms where your target collectors convene
* Post content your audience would find valuable, entertaining, helpful or fun!
* Engage with your followers and with others to [<u>begin building a community</u>](https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/25/16-inspiring-ways-to-build-a-community-on-social-media/?sh=7e60bc9430b9)

<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3x.png" /></a></p>

### **Launch Operations**

#### <br>Minting & Distribution

* Find a minting and <a target="_blank" href="https://app.aspenft.io/">distribution platform</a> suitable to you and your team’s needs
* Pick a chain!&nbsp;
* Set up a user-friendly minting process for your audience (hint: just use Aspen)
* Determine mint details such as phasing and allowlist integration

#### Pricing & Sales Strategy

* Determine your NFT pricing structure
* Develop a sales strategy (auction, fixed price, etc.)
* Ensure you understand your platform’s payment processing and transaction security details

#### Customer Support

* Establish a system for handling customer inquiries and issues
* Train your support team on project details and common issues
* Monitor customer feedback and adjust your approach accordingly

### **Launch Marketing**

#### <br>Launch Promotion & Advertising

* Develop a [<u>comprehensive launch marketing plan</u>](https://aspenft.io/blog/your-guide-to-a-successful-web3-mint)
* Run targeted advertising campaigns on relevant platforms or ramp up your organic posting
* Collaborate with influencers and other Creators to promote your project

#### Content Marketing

* Create and distribute engaging content providing information about your project (blog posts, videos, etc.)
* Leverage your social media profiles, email marketing and your Aspen Storefront to share your content
* Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better

#### Launch Events & Partnerships

* Organize and promote a launch event (virtual or in-person)
* Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day!&nbsp;
* Offer exclusive NFTs or rewards to early supporters

### **Post-Launch Operations & Marketing**

#### <br>Sustained Promotion & Advertising

* Continue running targeted advertising campaigns&nbsp;

* Maintain partnerships with influencers and other Creators for ongoing promotion

* Implement retargeting strategies to re-engage potential buyers

#### Ongoing Content Marketing

* Maintain a consistent content schedule (blog posts, videos, etc.)

* Share project updates and success stories on social media

* Leverage user-generated content to showcase your project's impact

#### Sales Support & Nurturing

* Implement post-launch sales strategies (discounts, bundle offers, etc.)

* Nurture relationships with existing buyers to encourage repeat purchases

* Engage with the community through AMAs, live streams, and social media

#### Post-Mint Analysis

* Analyze sales data to identify trends and opportunities for growth

* Gather feedback from buyers and the community to highlight areas for improvement

* Iterate on your sales and marketing strategies based on data insights

Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.

Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.

Remember, the journey doesn't end with your launch — continue to iterate, refine, and grow your project to ensure its long-term success. Ready to make your mark in the web3 world?

<a target="_blank" href="https://app.aspenft.io/">Ready to make your mark</a>?

<a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a>

<h2>Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators</h2>
<p>In the midst of a bear market, the opportunities for Creators in the web3 space are far from drying up. In fact, this is the ideal time to bolster your efforts and establish a robust digital presence in this exhilarating new frontier. The Creator economy has ushered in a plethora of opportunities for digital creatives to generate revenue and build personal brands. Like any business venture, achieving success in web3 necessitates a solid foundation of planning and organization.</p>
<p>This extensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your web3 projects — from the initial concept to post-launch support. It's important to note that not every project will necessitate the completion of every item on this list. Instead, this checklist should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Header CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in1@3x.png" /></a></p>
<p>By adhering to this checklist, you'll be well on your way to launching a web3 project that not only captivates your audience but also withstands the test of time in the rapidly evolving digital landscape.</p>
<p>So, let's dive in!</p>
<h3><strong>Pre-Launch Operations</strong></h3>
<h4><br>Project Concept</h4>
<ul>
<li>Define your project's unique <a href="https://blog.hubspot.com/marketing/write-value-proposition"><u>value proposition</u></a></li>
<li>Identify your <a href="https://blog.hubspot.com/marketing/target-audience"><u>target audience</u></a></li>
<li>Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.</li>
</ul>
<h4>NFT Artwork &amp; Assets</h4>
<ul>
<li>Create or commission high-quality digital art. </li>
<li>Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy</li>
<li>Organize and store your digital assets securely </li>
</ul>
<h4>Smart Contracts &amp; Technical Setup</h4>
<ul>
<li>Develop or use a pre-built smart contract for your project</li>
<li>Test your smart contract on a <a target="_blank" href="https://help.aspenft.io/en/articles/7109892-minting-testnet-tokens">testnet</a></li>
<li>Set up a secure wallet for receiving funds</li>
</ul>
<h4>Legal &amp; Compliance</h4>
<ul>
<li>Understand the <a href="https://tokentax.co/blog/nft-tax-guide"><u>legal and tax implications</u></a> of creating and selling NFTs. </li>
<li>Draft <a href="https://aspenft.io/blog/how-to-protect-your-ip-rights-as-a-web3-creator"><u>on-chain terms and conditions</u></a> for your NFTs if your assets contain protected IP</li>
<li>Ensure compliance with applicable laws and regulations</li>
</ul>
<h3><strong>Pre-Launch Marketing</strong></h3>
<h4><br>Branding &amp; Identity</h4>
<ul>
<li>Develop a strong, recognizable brand for your project</li>
<li>Create a logo and visual identity</li>
<li>Develop a <a href="https://www.semrush.com/blog/how-to-define-your-tone-of-voice/?kw=&amp;cmp=US_SRCH_DSA_Blog_New_Ads_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=631620704542&amp;kwid=aud-973005362103:dsa-1754979173885&amp;cmpid=19583513418&amp;agpid=146272647758&amp;BU=Core&amp;extid=60113850251&amp;adpos=&amp;gclid=CjwKCAjwq-WgBhBMEiwAzKSH6OgBZ8GlzZgNJgwlvvPlBex88y2cUSjmQc2y0nrj-Zyr9eNxuzc53hoCKEMQAvD_BwE"><u>brand voice</u></a> (but don’t overcomplicate it!)</li>
</ul>
<h4>Website &amp; Landing Page</h4>
<ul>
<li>Design and develop a website for your project</li>
<li>Ensure your <a href="https://unbounce.com/landing-page-examples/high-converting-landing-pages/"><u>homepage</u></a> has clear calls-to-action and highlights your differentiators</li>
<li>Optimize your website for search engines (SEO)</li>
<li>Skip a website altogether and create a Storefront on Aspen!</li>
</ul>
<h4>Social Media &amp; Community Building</h4>
<ul>
<li>Set up social media profiles on platforms where your target collectors convene</li>
<li>Post content your audience would find valuable, entertaining, helpful or fun!</li>
<li>Engage with your followers and with others to <a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/25/16-inspiring-ways-to-build-a-community-on-social-media/?sh=7e60bc9430b9"><u>begin building a community</u></a></li>
</ul>
<p class="float-right"><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Square CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in2@3x.png" /></a></p>
<h3><strong>Launch Operations</strong></h3>
<h4><br>Minting &amp; Distribution</h4>
<ul>
<li>Find a minting and <a target="_blank" href="https://app.aspenft.io/">distribution platform</a> suitable to you and your team’s needs</li>
<li>Pick a chain! </li>
<li>Set up a user-friendly minting process for your audience (hint: just use Aspen)</li>
<li>Determine mint details such as phasing and allowlist integration</li>
</ul>
<h4>Pricing &amp; Sales Strategy</h4>
<ul>
<li>Determine your NFT pricing structure</li>
<li>Develop a sales strategy (auction, fixed price, etc.)</li>
<li>Ensure you understand your platform’s payment processing and transaction security details</li>
</ul>
<h4>Customer Support</h4>
<ul>
<li>Establish a system for handling customer inquiries and issues</li>
<li>Train your support team on project details and common issues</li>
<li>Monitor customer feedback and adjust your approach accordingly</li>
</ul>
<h3><strong>Launch Marketing</strong></h3>
<h4><br>Launch Promotion &amp; Advertising</h4>
<ul>
<li>Develop a <a href="https://aspenft.io/blog/your-guide-to-a-successful-web3-mint"><u>comprehensive launch marketing plan</u></a></li>
<li>Run targeted advertising campaigns on relevant platforms or ramp up your organic posting</li>
<li>Collaborate with influencers and other Creators to promote your project</li>
</ul>
<h4>Content Marketing</h4>
<ul>
<li>Create and distribute engaging content providing information about your project (blog posts, videos, etc.)</li>
<li>Leverage your social media profiles, email marketing and your Aspen Storefront to share your content</li>
<li>Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better</li>
</ul>
<h4>Launch Events &amp; Partnerships</h4>
<ul>
<li>Organize and promote a launch event (virtual or in-person)</li>
<li>Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day! </li>
<li>Offer exclusive NFTs or rewards to early supporters</li>
</ul>
<h3><strong>Post-Launch Operations &amp; Marketing</strong></h3>
<h4><br>Sustained Promotion &amp; Advertising</h4>
<ul>
<li>
<p>Continue running targeted advertising campaigns </p>
</li>
<li>
<p>Maintain partnerships with influencers and other Creators for ongoing promotion</p>
</li>
<li>
<p>Implement retargeting strategies to re-engage potential buyers</p>
</li>
</ul>
<h4>Ongoing Content Marketing</h4>
<ul>
<li>
<p>Maintain a consistent content schedule (blog posts, videos, etc.)</p>
</li>
<li>
<p>Share project updates and success stories on social media</p>
</li>
<li>
<p>Leverage user-generated content to showcase your project's impact</p>
</li>
</ul>
<h4>Sales Support &amp; Nurturing</h4>
<ul>
<li>
<p>Implement post-launch sales strategies (discounts, bundle offers, etc.)</p>
</li>
<li>
<p>Nurture relationships with existing buyers to encourage repeat purchases</p>
</li>
<li>
<p>Engage with the community through AMAs, live streams, and social media</p>
</li>
</ul>
<h4>Post-Mint Analysis</h4>
<ul>
<li>
<p>Analyze sales data to identify trends and opportunities for growth</p>
</li>
<li>
<p>Gather feedback from buyers and the community to highlight areas for improvement</p>
</li>
<li>
<p>Iterate on your sales and marketing strategies based on data insights</p>
</li>
</ul>
<p>Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.</p>
<p>Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.</p>
<p>Remember, the journey doesn't end with your launch — continue to iterate, refine, and grow your project to ensure its long-term success. Ready to make your mark in the web3 world?</p>
<p><a target="_blank" href="https://app.aspenft.io/">Ready to make your mark</a>?</p>
<p><a target="_blank" href="https://app.aspenft.io/storefronts/death-rockets"><img title="Footer CTA" src="/images/blog/CTA/1_Integrate-Your-Project-into-The-Real-World-with-Aspens-Legal-Plug-in3@3x.png" /></a></p>


Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators

## **25 Creative Ways to Elevate Your Community Strategy with Aspen’s QR Code Distribution**

Web3 moves fast, making it crucial to stay ahead of the curve and engage your audiences in innovative ways. Aspen’s QR code NFT distribution offers a unique opportunity to connect with your community and boost your brand with all the perks of D2C marketing!

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams1@3x.png" /></a>

These days, there’s nowhere you *can’t* put a QR code however — to kickstart your brainstorm, we've compiled a list of 25 creative ways you can use QR code NFT distribution to elevate your community strategy.

1. **Event tickets**<br>Transform your event tickets into NFTs and provide attendees with QR codes for easy access or take it one step further and grant NFT ticket holders with day-of-show perks or early access to show footage like [<u>Steinza.</u>](https://aspenft.io/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t)

2. **Merchandise**<br>Print QR codes on your branded merchandise, like t-shirts or hats, incentivizing fans to purchase your merch line with utility-backed NFTs.

3. **Album covers**<br>Embed QR codes on your album covers or posters to unlock exclusive content or fan experiences.

4. **Giveaways**<br>Host a giveaway on social media, offering limited-edition NFTs to lucky participants who scan the QR code.

5. **Guerilla Marketing Efforts**<br>Integrate QR codes into a wheatpaste or physical advertising campaign, allowing passersby to claim NFTs and engage with your work.

6. **Scavenger hunts**<br>Organize a city-wide scavenger hunt, hiding QR codes at various locations for fans to discover and claim exclusive NFT rewards.

7. **Virtual reality**<br>Place QR codes within virtual reality environments, offering users a chance to claim NFTs and enhance their experience.

8. **Live Streams**<br>Host a live mint party for your collection drop and display QR codes for the first ten minutes, rewarding engaged community members with access to a bonus NFT.

9. <p class="float-right"><strong>Fan clubs or Rewards Programs</strong><br />Offer exclusive NFTs to members of your fan club as a perk for their loyalty and support.</p>

10. **Collaborations**<br>Partner with other creators to develop co-branded NFTs, using QR codes to cross-promote and expand both communities.

11. **Art galleries**<br>Got an upcoming show or heard your prints were being showcased in your local coffee shop? Be sure to add QR codes to your piece descriptions, allowing onlookers to claim NFTs as a digital extension of the display or exhibit.

12. **Pop-up shops**<br>Work closely with retail? Ape in on a pop-up shop or wholesale partnership opportunity and use QR codes on branded merch to offer exclusive NFTs to purchasers.

13. **Trade shows**<br>Attract attention at industry events by offering QR code-enabled NFTs as an invitation to an afterparty or as a pass to join a beta program.

14. **Workshops**<br>Conduct educational workshops for your area of expertise and share QR codes with attendees for exclusive NFT-based resources.

15. **Loyalty rewards**<br>Integrate QR code NFTs into a tiered loyalty rewards program, incentivizing repeat customers.

16. **Business cards**<br>Add QR codes to your business cards, providing recipients with access to your NFT portfolio.

17. **Augmented reality**<br>Leverage augmented reality technology to overlay QR codes in physical spaces, creating interactive NFT experiences.

18. **Podcasts**<br>Promote QR codes during your podcast, offering listeners the chance to claim NFTs related to the episode's content.

19. **Influencer marketing**<br>Collaborate with influencers to promote your QR code-enabled NFTs to their audience.

20. **Film screenings**<br>Offer QR code NFTs at film screenings to provide exclusive behind-the-scenes content or limited-edition artwork.

21. **E-books**<br>Add QR codes to your e-books, allowing readers to claim NFTs that complement the story.

22. **Webinars**<br>Share QR codes with your webinar attendees, providing exclusive NFTs as a thank you for their participation or as a free pass to your next event.

23. **Video games**<br>Integrate QR codes into your video game, offering players the opportunity to claim exclusive in-game assets or perks.

24. **Newsletter**<br>Incorporate QR codes into your newsletter, giving subscribers access to exclusive NFT content or discounts.

25. **Social media stories**<br>Share QR codes via your social media stories, creating time-sensitive NFT drops that generate excitement and urgency.

QR code NFT distribution provides a wealth of opportunities for creators to engage with their communities and enhance their brand in innovative ways. By integrating QR codes into various aspects of your creative endeavors, you can build excitement, strengthen loyalty, and expand your audience.&nbsp;

Embrace the potential of QR code NFT distribution and watch as your community strategy reaches new heights in the ever-evolving digital world.&nbsp;

Remember, the only limit to the ways you can leverage QR codes is your imagination. So, get creative and explore the endless possibilities for connecting with your fans and growing your brand.

<a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams3@3x.png" /></a>

<h2><strong>25 Creative Ways to Elevate Your Community Strategy with Aspen’s QR Code Distribution</strong></h2>
<p>Web3 moves fast, making it crucial to stay ahead of the curve and engage your audiences in innovative ways. Aspen’s QR code NFT distribution offers a unique opportunity to connect with your community and boost your brand with all the perks of D2C marketing!</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams1@3x.png" /></a></p>
<p>These days, there’s nowhere you <em>can’t</em> put a QR code however — to kickstart your brainstorm, we've compiled a list of 25 creative ways you can use QR code NFT distribution to elevate your community strategy.</p>
<ol>
<li>
<p><strong>Event tickets</strong><br>Transform your event tickets into NFTs and provide attendees with QR codes for easy access or take it one step further and grant NFT ticket holders with day-of-show perks or early access to show footage like <a href="https://aspenft.io/blog/how-creators-like-steinza-turned-to-web3-to-generate-revenue-in-places-web2-can-t"><u>Steinza.</u></a></p>
</li>
<li>
<p><strong>Merchandise</strong><br>Print QR codes on your branded merchandise, like t-shirts or hats, incentivizing fans to purchase your merch line with utility-backed NFTs.</p>
</li>
<li>
<p><strong>Album covers</strong><br>Embed QR codes on your album covers or posters to unlock exclusive content or fan experiences.</p>
</li>
<li>
<p><strong>Giveaways</strong><br>Host a giveaway on social media, offering limited-edition NFTs to lucky participants who scan the QR code.</p>
</li>
<li>
<p><strong>Guerilla Marketing Efforts</strong><br>Integrate QR codes into a wheatpaste or physical advertising campaign, allowing passersby to claim NFTs and engage with your work.</p>
</li>
<li>
<p><strong>Scavenger hunts</strong><br>Organize a city-wide scavenger hunt, hiding QR codes at various locations for fans to discover and claim exclusive NFT rewards.</p>
</li>
<li>
<p><strong>Virtual reality</strong><br>Place QR codes within virtual reality environments, offering users a chance to claim NFTs and enhance their experience.</p>
</li>
<li>
<p><strong>Live Streams</strong><br>Host a live mint party for your collection drop and display QR codes for the first ten minutes, rewarding engaged community members with access to a bonus NFT.</p>
</li>
<li>
<p class="float-right"><strong>Fan clubs or Rewards Programs</strong><br />Offer exclusive NFTs to members of your fan club as a perk for their loyalty and support.</p>
</li>
<li>
<p><strong>Collaborations</strong><br>Partner with other creators to develop co-branded NFTs, using QR codes to cross-promote and expand both communities.</p>
</li>
<li>
<p><strong>Art galleries</strong><br>Got an upcoming show or heard your prints were being showcased in your local coffee shop? Be sure to add QR codes to your piece descriptions, allowing onlookers to claim NFTs as a digital extension of the display or exhibit.</p>
</li>
<li>
<p><strong>Pop-up shops</strong><br>Work closely with retail? Ape in on a pop-up shop or wholesale partnership opportunity and use QR codes on branded merch to offer exclusive NFTs to purchasers.</p>
</li>
<li>
<p><strong>Trade shows</strong><br>Attract attention at industry events by offering QR code-enabled NFTs as an invitation to an afterparty or as a pass to join a beta program.</p>
</li>
<li>
<p><strong>Workshops</strong><br>Conduct educational workshops for your area of expertise and share QR codes with attendees for exclusive NFT-based resources.</p>
</li>
<li>
<p><strong>Loyalty rewards</strong><br>Integrate QR code NFTs into a tiered loyalty rewards program, incentivizing repeat customers.</p>
</li>
<li>
<p><strong>Business cards</strong><br>Add QR codes to your business cards, providing recipients with access to your NFT portfolio.</p>
</li>
<li>
<p><strong>Augmented reality</strong><br>Leverage augmented reality technology to overlay QR codes in physical spaces, creating interactive NFT experiences.</p>
</li>
<li>
<p><strong>Podcasts</strong><br>Promote QR codes during your podcast, offering listeners the chance to claim NFTs related to the episode's content.</p>
</li>
<li>
<p><strong>Influencer marketing</strong><br>Collaborate with influencers to promote your QR code-enabled NFTs to their audience.</p>
</li>
<li>
<p><strong>Film screenings</strong><br>Offer QR code NFTs at film screenings to provide exclusive behind-the-scenes content or limited-edition artwork.</p>
</li>
<li>
<p><strong>E-books</strong><br>Add QR codes to your e-books, allowing readers to claim NFTs that complement the story.</p>
</li>
<li>
<p><strong>Webinars</strong><br>Share QR codes with your webinar attendees, providing exclusive NFTs as a thank you for their participation or as a free pass to your next event.</p>
</li>
<li>
<p><strong>Video games</strong><br>Integrate QR codes into your video game, offering players the opportunity to claim exclusive in-game assets or perks.</p>
</li>
<li>
<p><strong>Newsletter</strong><br>Incorporate QR codes into your newsletter, giving subscribers access to exclusive NFT content or discounts.</p>
</li>
<li>
<p><strong>Social media stories</strong><br>Share QR codes via your social media stories, creating time-sensitive NFT drops that generate excitement and urgency.</p>
</li>
</ol>
<p>QR code NFT distribution provides a wealth of opportunities for creators to engage with their communities and enhance their brand in innovative ways. By integrating QR codes into various aspects of your creative endeavors, you can build excitement, strengthen loyalty, and expand your audience. </p>
<p>Embrace the potential of QR code NFT distribution and watch as your community strategy reaches new heights in the ever-evolving digital world. </p>
<p>Remember, the only limit to the ways you can leverage QR codes is your imagination. So, get creative and explore the endless possibilities for connecting with your fans and growing your brand.</p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Footer CTA" src="/images/blog/CTA/2_Revitalize-Your-Revenue-Streams3@3x.png" /></a></p>


with Aspen’s QR Code Distribution

25 Creative Ways to Elevate Your Community Strategy 

## **Turn collections into a web3 career**

In 2022, more than one-third of Americans report having a side hustle. In a recent [<u>survey from Zapier</u>](https://zapier.com/blog/side-hustle-report-2022/), 40% of Americans reported having a side hustle. That's 2 out of 5 people in the U.S. earning multiple streams of income.&nbsp;

<a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income1@3x.png" /></a>

And despite what bear-market media coverage says, web3 and NFT collections are still an incredibly viable income opportunity for Creators. In fact, when leveraged correctly — your collections can open the door and help you unlock affiliate or advisory dues.&nbsp;

To help you get started, we’ve assembled the five essential steps to turning your collections into a full-blown web3 career.&nbsp;

Our tutorial covers how to select platforms with Creator-focused features to help scale your presence, developing a strong brand identity and digital presence, developing and executing a results-driven marketing strategy, fostering an engaged community and diversifying your revenue streams for income risk management.<br><br>Watch now to beat the bear market blues and get moving on the road to revenue.&nbsp;

<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/801222494?h=6d2b112d67&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Turn collections into a web3 career"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>

<h2><strong>Turn collections into a web3 career</strong></h2>
<p>In 2022, more than one-third of Americans report having a side hustle. In a recent <a href="https://zapier.com/blog/side-hustle-report-2022/"><u>survey from Zapier</u></a>, 40% of Americans reported having a side hustle. That's 2 out of 5 people in the U.S. earning multiple streams of income. </p>
<p><a target="_blank" href="https://app.aspenft.io/"><img title="Header CTA" src="/images/blog/CTA/4_Start-Scaling-Your-Web3-Income1@3x.png" /></a></p>
<p>And despite what bear-market media coverage says, web3 and NFT collections are still an incredibly viable income opportunity for Creators. In fact, when leveraged correctly — your collections can open the door and help you unlock affiliate or advisory dues. </p>
<p>To help you get started, we’ve assembled the five essential steps to turning your collections into a full-blown web3 career. </p>
<p>Our tutorial covers how to select platforms with Creator-focused features to help scale your presence, developing a strong brand identity and digital presence, developing and executing a results-driven marketing strategy, fostering an engaged community and diversifying your revenue streams for income risk management.<br><br>Watch now to beat the bear market blues and get moving on the road to revenue. </p>
<div class="cms-embed" data-cms-embed="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"><div style="padding:0 0 0 0;"><iframe src="https://player.vimeo.com/video/801222494?h=6d2b112d67&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" style="width:100%; height:100%;" title="Aspen | Turn collections into a web3 career"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script></div>