Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators

In the midst of a bear market, the opportunities for Creators in the web3 space are far from drying up. In fact, this is the ideal time to bolster your efforts and establish a robust digital presence in this exhilarating new frontier. The Creator economy has ushered in a plethora of opportunities for digital creatives to generate revenue and build personal brands. Like any business venture, achieving success in web3 necessitates a solid foundation of planning and organization.

This extensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your web3 projects — from the initial concept to post-launch support. It's important to note that not every project will necessitate the completion of every item on this list. Instead, this checklist should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.

By adhering to this checklist, you'll be well on your way to launching a web3 project that not only captivates your audience but also withstands the test of time in the rapidly evolving digital landscape.

So, let's dive in!

Pre-Launch Operations

Project Concept

Define your project's unique value proposition
Identify your target audience
Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.

NFT Artwork & Assets

Create or commission high-quality digital art.
Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy
Organize and store your digital assets securely

Smart Contracts & Technical Setup

Develop or use a pre-built smart contract for your project
Test your smart contract on a testnet
Set up a secure wallet for receiving funds

Legal & Compliance

Understand the legal and tax implications of creating and selling NFTs.
Draft on-chain terms and conditions for your NFTs if your assets contain protected IP
Ensure compliance with applicable laws and regulations

Pre-Launch Marketing

Branding & Identity

Develop a strong, recognizable brand for your project
Create a logo and visual identity
Develop a brand voice (but don’t overcomplicate it!)

Website & Landing Page

Design and develop a website for your project
Ensure your homepage has clear calls-to-action and highlights your differentiators
Optimize your website for search engines (SEO)
Skip a website altogether and create a Storefront on Aspen!

Social Media & Community Building

Set up social media profiles on platforms where your target collectors convene
Post content your audience would find valuable, entertaining, helpful or fun!
Engage with your followers and with others to begin building a community

Launch Operations

Minting & Distribution

Find a minting and distribution platform suitable to you and your team’s needs
Pick a chain!
Set up a user-friendly minting process for your audience (hint: just use Aspen)
Determine mint details such as phasing and allowlist integration

Pricing & Sales Strategy

Determine your NFT pricing structure
Develop a sales strategy (auction, fixed price, etc.)
Ensure you understand your platform’s payment processing and transaction security details

Customer Support

Establish a system for handling customer inquiries and issues
Train your support team on project details and common issues
Monitor customer feedback and adjust your approach accordingly

Launch Marketing

Launch Promotion & Advertising

Develop a comprehensive launch marketing plan
Run targeted advertising campaigns on relevant platforms or ramp up your organic posting
Collaborate with influencers and other Creators to promote your project

Content Marketing

Create and distribute engaging content providing information about your project (blog posts, videos, etc.)
Leverage your social media profiles, email marketing and your Aspen Storefront to share your content
Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better

Launch Events & Partnerships

Organize and promote a launch event (virtual or in-person)
Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day!
Offer exclusive NFTs or rewards to early supporters

Post-Launch Operations & Marketing

Sustained Promotion & Advertising

Continue running targeted advertising campaigns
Maintain partnerships with influencers and other Creators for ongoing promotion
Implement retargeting strategies to re-engage potential buyers

Ongoing Content Marketing

Maintain a consistent content schedule (blog posts, videos, etc.)
Share project updates and success stories on social media
Leverage user-generated content to showcase your project's impact

Sales Support & Nurturing

Implement post-launch sales strategies (discounts, bundle offers, etc.)
Nurture relationships with existing buyers to encourage repeat purchases
Engage with the community through AMAs, live streams, and social media

Post-Mint Analysis

Analyze sales data to identify trends and opportunities for growth
Gather feedback from buyers and the community to highlight areas for improvement
Iterate on your sales and marketing strategies based on data insights

Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.

Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.

Remember, the journey doesn't end with your launch — continue to iterate, refine, and grow your project to ensure its long-term success. Ready to make your mark in the web3 world?

Ready to make your mark?