Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators

Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators

Web3 Launch Operations and Marketing: A Comprehensive Checklist for Creators

In the midst of a bear market, the opportunities for Creators in the web3 space are far from drying up. In fact, this is the ideal time to bolster your efforts and establish a robust digital presence in this exhilarating new frontier. The Creator economy has ushered in a plethora of opportunities for digital creatives to generate revenue and build personal brands. Like any business venture, achieving success in web3 necessitates a solid foundation of planning and organization.

This extensive Launch Operations and Marketing Checklist is designed to guide you through the process of launching your web3 projects — from the initial concept to post-launch support. It's important to note that not every project will necessitate the completion of every item on this list. Instead, this checklist should be used as a tool to help you and your team build with confidence, ensuring insight into all the necessary aspects of a successful project.

By adhering to this checklist, you'll be well on your way to launching a web3 project that not only captivates your audience but also withstands the test of time in the rapidly evolving digital landscape.

So, let's dive in!

Pre-Launch Operations

Project Concept

  • Define your project's unique value proposition
  • Identify your target audience
  • Establish your project's goals and objectives, including personal and financial targets you have for the project or collection.

NFT Artwork & Assets

  • Create or commission high-quality digital art. 
  • Determine the rarity and scarcity of your NFTs, which will factor into your pricing strategy
  • Organize and store your digital assets securely 

Smart Contracts & Technical Setup

  • Develop or use a pre-built smart contract for your project
  • Test your smart contract on a testnet
  • Set up a secure wallet for receiving funds

Legal & Compliance

Pre-Launch Marketing

Branding & Identity

  • Develop a strong, recognizable brand for your project
  • Create a logo and visual identity
  • Develop a brand voice (but don’t overcomplicate it!)

Website & Landing Page

  • Design and develop a website for your project
  • Ensure your homepage has clear calls-to-action and highlights your differentiators
  • Optimize your website for search engines (SEO)
  • Skip a website altogether and create a Storefront on Aspen!

Social Media & Community Building

  • Set up social media profiles on platforms where your target collectors convene
  • Post content your audience would find valuable, entertaining, helpful or fun!
  • Engage with your followers and with others to begin building a community

Launch Operations

Minting & Distribution

  • Find a minting and distribution platform suitable to you and your team’s needs
  • Pick a chain! 
  • Set up a user-friendly minting process for your audience (hint: just use Aspen)
  • Determine mint details such as phasing and allowlist integration

Pricing & Sales Strategy

  • Determine your NFT pricing structure
  • Develop a sales strategy (auction, fixed price, etc.)
  • Ensure you understand your platform’s payment processing and transaction security details

Customer Support

  • Establish a system for handling customer inquiries and issues
  • Train your support team on project details and common issues
  • Monitor customer feedback and adjust your approach accordingly

Launch Marketing

Launch Promotion & Advertising

  • Develop a comprehensive launch marketing plan
  • Run targeted advertising campaigns on relevant platforms or ramp up your organic posting
  • Collaborate with influencers and other Creators to promote your project

Content Marketing

  • Create and distribute engaging content providing information about your project (blog posts, videos, etc.)
  • Leverage your social media profiles, email marketing and your Aspen Storefront to share your content
  • Host webinars, workshops, or live streams to engage your audience and allow them to get to know you better

Launch Events & Partnerships

  • Organize and promote a launch event (virtual or in-person)
  • Coordinate social media posts and takeovers with partners or other creators to create buzz on launch day! 
  • Offer exclusive NFTs or rewards to early supporters

Post-Launch Operations & Marketing

Sustained Promotion & Advertising

  • Continue running targeted advertising campaigns 

  • Maintain partnerships with influencers and other Creators for ongoing promotion

  • Implement retargeting strategies to re-engage potential buyers

Ongoing Content Marketing

  • Maintain a consistent content schedule (blog posts, videos, etc.)

  • Share project updates and success stories on social media

  • Leverage user-generated content to showcase your project's impact

Sales Support & Nurturing

  • Implement post-launch sales strategies (discounts, bundle offers, etc.)

  • Nurture relationships with existing buyers to encourage repeat purchases

  • Engage with the community through AMAs, live streams, and social media

Post-Mint Analysis

  • Analyze sales data to identify trends and opportunities for growth

  • Gather feedback from buyers and the community to highlight areas for improvement

  • Iterate on your sales and marketing strategies based on data insights

Embarking on a web3 project isn’t any different than starting your own business; it requires not only creativity and passion but also meticulous planning and organization. With this comprehensive checklist in hand, you'll be well-equipped to navigate the noisy landscape of web3 and build a successful digital presence.

Tackling all these tasks can feel overwhelming! Aspen remedies this by helping Creators embrace their inner entrepreneur with a suite of easy-to-use, intuitive, no-code toolkits to both mint and market their collections. Aspen’s platform empowers Creators to build their business on their own terms, providing the tools needed to stand up a viable web3 venture.

Remember, the journey doesn't end with your launch — continue to iterate, refine, and grow your project to ensure its long-term success. Ready to make your mark in the web3 world?

Ready to make your mark?