Congratulations on successfully minting your NFT collection! Take a moment to celebrate the milestone and then get ready to roll up your sleeves (again) because the work isn’t done quite yet.
In order to reach new potential collectors, maximize your sales and build a strong community — there are several things to keep in mind after your initial mint date. Our Director of Creators and Director of Growth got together to build this must-read checklist of 15 things not to forget as you continue to promote and grow your NFT collection.
Continuously monitor the performance and trends of your NFTs on the market, and compare it with your peers, competitors and industry standards. This will give you insights on how to adjust your strategy and pricing for future mints, and identify potential new markets or opportunities. We love sites like Dune, and Footprint.
Digging into your collection’s performance and identifying number of unique holders, average holding and the like can provide good intel on your collection’s distribution and reach.
Ensure you’re taking advantage of all promotional opportunities your platform offers to their Creators. Find ways to be featured on their Discovery pages or in their social media content to reach new audiences. This would be prime time to set up your Storefront on Aspen if you haven’t already.
Clearly communicate the unique attributes and/or rarity of your NFT collection. This will help potential buyers understand the value of your NFTs and why they should buy them.
Utilize social media and online communities to promote your NFTs and build a fanbase. Structure your social posts to focus on collector benefits and prioritize entertainment over sales. Social is a place to connect, which drives organic sales. Don’t forget to welcome new holders via social media as well!
Offer discounts or bonuses for early adopters or bulk purchases. This simultaneously rewards your new community members while incentivizing more collectors to join the ranks. That’s what we call a win-win!
Collections on Aspen gain access to feature-rich storefronts, complete with customizable CTAs and branding and marketing collateral — eliminating the need to maintain an additional website.
Email marketing helps you reach your audience directly — without having to worry about social media algorithms. Aspen offers Creators direct email capture on their Storefront with the ability to export contacts to upload directly to your email platform of choice.
Use storytelling and immersive experiences to enhance the value and appeal of your NFTs. This will help potential buyers connect with your NFTs on a deeper level.
Initiate and build relationships with other Web3 creators, artists, and advocates. Collaborating with others can bring new ideas to the surface and can be an effective sales driver by expanding your audience.
Offer exclusive content or bonus content to holders of your NFTs to welcome them to your growing community. This provides an additional incentive to mint and begins to build connections between you and your new collectors.
Keep content coming! Continuously releasing new content or updates to existing collections helps your audience maintain interest and excitement. An engaged audience is imperative to both sales and community growth.
Consider teaming up with other creators or brands to identify cross-audience synergy and build an exclusive package or promotion. Be sure to look for partners who have a similar audience size to ensure the partnership is mutually beneficial.
Host events or competitions to engage your community and drive sales. Challenge yourself to center these initiatives around common themes or causes your community cares about, rather than just your NFTs. This will help build community strength which results in more organic sales over time.
Be transparent and responsive to your community, and be open to feedback. Take the time to respond thoughtfully to comments and DMs and be proactive about any bugs or hiccups the collection may experience. This will help build trust and loyalty among your audience, and make them more likely to buy future collections.
It’s no secret that after minting your NFT collection, it’s time to focus on sales and community growth. By following the above tips, you’re now equipped with effective tools that answer the ‘but how?’ question we see so frequently among Web3 creator groups.
Remember — the NFT market is constantly evolving and it's important to stay up to date with the latest trends and developments to find opportunities to update your collection or marketing materials.
Building a successful NFT collection takes time, patience, and effort. It's not a one-time event but a continuous process. Keep in mind that the key to success is to be consistent and persistent in your efforts. Be open to feedback, take risks and be willing to adapt your strategy as needed.
Finally, don't be discouraged by setbacks or initial lack of success, this is an emerging and rapidly growing market, there is a lot of potential to achieve success in different ways. Keep pushing and experimenting, and you will find the way (or ways!) that works best for you, your collection, and your community.